Author: frizbit-spain

How to Orchestrate your Marketing Strategy on Multi-Channel?

Many companies are taking advantage of managing their communication with their customers over multiple channels, leaving most of these channels to be managed by different teams or parties. The result of this strategy is that their customer is being sent different messages over different channels. Instead of attacking users with irrelevant information over different channels, companies should start to cater to their customer’s personalized needs and interests while managing them centrally. If you are not catering to your user’s preferences and interests, your user is more likely to opt-out from all communication that connects you directly to your user.

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

In today’s day in age, customers have all of the power, leaving sellers constantly trying to compete against each other in order to get the end result necessary, which of course is to bring that customer back and consider them when planning from future purchases. To adapt to this reality, businesses must strive to make it as easy as possible for customers to gain access to their site. This is made possible by the sheer orchestration of all of your communication centralized on different channels, so that you are able to interact with your users in the most effective way possible. Therefore, creating a simple way for users to receive the same message over different channels, creating an effective strategy for retaining users.

Why Should You Utilize Automation Through Multi-Channels?

Value has more to do with being there for people rather than selling the industry’s best. Thus, resulting in an increase of customer retention. This is vital, because even a five percent increase in customer retention can raise profits by 25-95 percent. If you are not already sold by this statistic, imagine this: It costs five to 25 times more to get a new customer than it does to keep the customer you already have. Therefore, it is important to keep that user engaged through multi-channel marketing.

Segmentation and Triggered Messages on Multi-Channel Marketing

Segmentation and Triggered Messages on Multi-Channel Marketing

Benefits of Multi-Channel Marketing Orchestration

  • Reach more customers on all of the channels that they prefer
  • Drive more traffic to your website/app, therefore generating more revenue
  • Engage with anonymous users who prefer not to share their personal info, via push notification channel
  • Able to create a customer engagement journey through scenarios and templates created for each channel to be sent at the best time for each
  • The user and campaign analytics that Frizbit provides, allows you to track performance of your campaigns on each channel
  • Optimize your pitches and discover how to connect better with your customers on a more personal level, with A/B testing and machine learning
  • Engage with customers in a less overwhelming way
  • Successful with companies operating in multiple locations and languages—Frizbit is able to plan specific marketing campaigns for specific regions or a targeted audience coupled with unique product offerings—building long-term loyalty through localization and multilanguage feature
Example of Creating Sequences on Multi-Channel Marketing

Example of Creating Sequences on Multi-Channel Marketing

The Different Forms of Multi-Channel Marketing

1. Email Marketing

Email Marketing Example on Multi-Channel Marketing

Email Marketing Example on Multi-Channel Marketing

one of the most common and effective methods of marketing

  • Instead of bombarding users with emails every day, Frizbit is able to strategically build a series of emails (combined with the other channels) that will grasp your user’s attention during the time that is best selected for them
  • Able to build a subscriber list
  • Customers appreciate and want to learn more about what you have to offer on a timeline that makes sense for them
  • Provide a call to action—show customers the action you are encouraging them to take next

 

2. SMS Marketing

SMS Marketing Example on Multi-Channel Marketing

SMS Marketing Example on Multi-Channel Marketing

98% of all text messages are read and only 22% of emails are read

  • Giving you a direct line to your customers, instantly and virtually guarantees that they will read it
  • Texts are an intimate tool—they relate to close relationships (giving customers a reason to stick with you)
  • Frizbit is able to send out automated and personalized text messages to each customer based on their actions X hours after they abandon website
  • Speed and convenience is essential—instant access to everything
  • After sending an email, customers will benefit greatly from receiving a SMS reminder that they have received an email containing specified information

 

3. Web Push Notifications 

Web Push Notification Example on Multi-Channel Marketing

Web Push Notification Example on Multi-Channel Marketing

a one click process to redirect customers to your site

  • Send directly to their device via browser at any time, even when they are not on your website
  • Send urgent sales alerts, out of stock availability, price drop alerts and cart abandonment reminders
  • Schedule notifications
  • Easily reach consumers through mobile and desktop in real time
  • Enhance user experience without requesting personal information such as an email—just by clicking allow, is enough to start sending push notifications

 

4. App Push Notifications

App Push Notification Example on Multi-Channel Marketing

App Push Notification Example on Multi-Channel Marketing

targeted notifications that can really bring people back at the right time and ensure your service is not forgotten

  • Mostly the same as web push notifications, except they are sent for the app
  • Reel customers back in by giving them a reason to come, sometimes all it takes is that extra push

 

Integrating Multi-Channel Strategies

In today’s society, it can take up to twenty impressions across multiple marketing channels to convince a potential customer to take action. Some companies stress that they are overwhelming their customers by repeating a message, but this is not the case. Most of the time customers will not read the entirety of the content being sent to them, but by solely receiving those automated messages, it is sparking curiosity in their minds. Users need to see the message you are trying to convey multiple times before they actually begin paying attention. This is easily done through consistent messaging across multiple channels.

It is predicted that customers will likely interact with at least two marketing channels out of the many offered, so Frizbit ensures that they are consistent with their information across all marketing channels. With stable content, this will ultimately make your brand memorable. When viewing automated messages, people are looking for content and products that interest them personally. Frizbit is able to fulfill these needs by collecting user data after gaining permission from the user and targeting customers based on their interests, ultimately, bringing your customer back.

Start marketing your brand over multi-channels collectively by signing up for Frizbit today!

 

How to Increase Travel Bookings Through Automated Campaigns

Booking abandonment rates within the travel industry are at over 80 percent, according to Leonardo.com. These rates are a result of the longevity of the purchasing process involved when looking into flights, hotels and all things travel-minded. This type of planning takes up some serious time, and in our busy lives, it has become quite difficult to find that time. Travel businesses should take initiative in recovering abandoned bookings for their customers through marketing automation campaigns.

Web push notifications are a new channel that you can utilize to communicate with anonymous users in an automated way, in order to bring them back to your website. They offer customer engagement, increased revenue opportunities and customer satisfaction without requiring an email address.

Online travel websites are benefitting the most from the use of automated push notifications, within all other industries. Through all stages of the booking process, companies are able to send relevant and personalized notifications that will help increase conversion rates and boost customer satisfaction in the newest and most convenient way available.

How Can Travel Sites Bring Customers Back Through Automated Push Notifications?

1. Notify Users About Travel Deals

Starting at the beginning of the purchasing process — Most users begin by researching various destinations and costs of different hotels and flights. Imagine finding a hotel or flight that is of interest to you, but the price is far too high for your liking. Instead of having to go through the hassle of monitoring that hotel or flight each day in hopes for a price drop, imagine how much easier it would be if you were alerted through a push notification regarding that specific price reduction.

These notifications have the unique ability to contact users about broader sales and target people based upon their specific interests. For example, if you are running an early summer discount sale, you might target users who have previously searched for sunny destinations along the coast in order to alert them of a new or upcoming sale within that area of interest.

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Push notifications help trigger the beginning of the travel planning process and gives that extra push that is necessary in finalizing their decision.

2. Abandoned Booking Reminders

Cart abandonment is a major issue within the travel industry because of the longevity of the booking process. Research is a very crucial part of travel and users tend to first research many websites in order to find the best deal for them. Nearly 40 percent of users agree that they abandon a travel website simply because they are still researching other options.

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By retargeting users through push notifications, travel companies are able to remind users of what they were previously looking at and also provide recommendations to the user based upon what they formally looked at. Again, the idea is all about benefiting the customers and making the booking process easier for the user.

3. Cross-Sell Campaigns

Travel businesses should take full advantage of cross-selling because it offers opportunities to sell services such as hotel bookings and car rentals after the customer has booked their flight. In addition, in-flight services can also be offered such as preferred seating, pre-paid meals and in-flight entertainment.

Cross-selling and up-selling not only project increases in revenue, but also drive consumer retention.

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4. Deliver Travel Plan Alerts

Once your user determines their destination and books the trip, push notifications become a great communication tool bridged between the website and the user. Updates on future travel plans are notifications that users tend to find very helpful.

A few push notification campaigns that would be of great contribution could be preparation alerts.

  • Luggage Reminders: Get ready for your trip by packing those bags and adding any extra luggage you may need
  • Check-in Notices: Time to check-in for your flight tomorrow
  • Delay Updates: There has been a change in your flight due to weather, keep updated with our app

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Real time alerts make your user’s travel experience run smoother and increases the chances of a rebooking through your company in the future.

5. Share Useful Information About an Upcoming Destination

Information featured on mediums, such as blogs, have the outreach available to share information on ideas such as popular destinations or the best restaurants in that particular area. Blog posts share attractive information on destinations and in return, excite travellers.

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If your site runs a blog or another source containing informative content, you will then be able to trigger push notifications pertaining to that content to users who have booked a trip to that specific destination. Not only is this drawing automatic attention and bringing more traffic to your website, but it is also offering quality content to your users who are more likely than not, to find it relevant.

6. Post-Trip Suggestions

Through push notifications, it is possible to send automated suggestions regarding new destinations that your customer may like to discover based on their previous destination choices.

If a customer formerly purchased a flight to Palma, a suitable suggestion would be a destination such as Seville, another city located in Spain. Bringing the customer back is the ultimate goal and by suggesting new locations, you are able to spike curiosity among your consumer and in return, sending them running back to your site.

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7. Offer Customers Travel Planning Advice

Take into consideration, sending helpful tips that will help give your customers information on how to save money. This will help you to gain their business and bring the customer back instead of traveling to a competitor’s website. An example of a push notification campaign that could be put in place, could be a number of travel alerts regarding popular travel times, such as the holidays and summer.

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These notifications make reaching out to the user easy by informing them when flight or hotel prices are expected to rise, the cheapest days and months to travel, among other traveling tips. This encourages users who are starting the booking process to continue visiting your site and will keep your company relevant and fresh in the minds of potential customers.

You can start utilising marketing automation through web push notifications with Frizbit now. Create an account on frizbit.com right now and start a trial on your website.

How Blogs Can Increase User-Engagement Through Push Notifications

Web push notifications on desktop mobile devicesWhat Are Real Website Push Notifications?

People sometimes tend to confuse web push notifications with pop-ups that get in the way of one’s virtual experience when actually browsing on a webpage. This is not the case for push notifications. Push notifications are intended to notify subscribers even when the users are not on the websitesimilar to how mobile applications inform their users.

Push notifications are quickly taking off and on the up rise in the technological community, according to Ritchie Pettauer, digital media strategist and pro blogger, who uses web push notifications to point readers to his blog whenever he publishes a new tutorial or a helpful article.

Once a blog post goes live, subscribers to that blog will receive a notification on their mobile or desktop device immediately and once the user clicks on the web push notification, they will be redirected to the URL provided by the blogger.

  1. Drive More Traffic to Your Website in Real Time

Web push notification example for blogs on desktopBeing able to bring the readers back again and again to the blog, increases traffic and in return, more reach is produced.Push notifications are the latest channel that is nudging subscribers and future viewers to return to that website. Web push notifications are proving to be a big advantage in the process of converting one-time viewers into returning visitors.

Once first-time visitors interact with a blog post that they had seen shared on a social media site, such as Facebook, they are able to also share that post if they enjoy it, but may never return to that particular blog again because they are not aware the blogger has published again.

Push notifications allow viewers to subscribe to the blog during their first visit, while the initial love for that content is still fresh. This helps to constantly increase traffic flow to that blog through repeating visits and easy access.

  1. Going the Extra Mile for Your SubscribersWeb push notification example for blogs on mobile

Web push notifications allow bloggers to send instant content to their viewers. Through welcoming and immediate interaction, viewers feel more connected to the blogger and like a top priority.

The instant interaction that web push notifications provide to an audience, allows that content to feel new, opposed to a blog post shared solely on social media that they found randomly scrolling through Facebook at night. By receiving that immediate notification to their mobile or desktop device, it allows readers to feel like they are a part of something and one of the first to view that content.

  1. Push Notifications Have a Higher Opt-in & Click Through Rate Than Email and Other Channels

Push notifications eliminate the hassle of signing up through an email address and the long process of providing all of your personal information. Along with this, users tend to click on these notifications right away, and if they do not, the notification is still subconsciously on their mind until they do.

How to collect subscribers easily with Frizbit

A sample process of how users can opt-in to push notifications on websites easily.

Whereas, emails tend to lay in a subscriber’s inbox or spam folder without any urgency to check the content. Having push notifications instead of emails is especially important for time-sensitive posts, such as topics on current events or a new trend. This allows the blogger to be considered the first to the story.You can also find more information at our blog post 7 Reasons to Start Using Web Push Notifications Now, on why push notifications are more effective than emails.

CTR Optin Rate Comparison with frizbit comp

Web push notifications allow subscribers to see that time-sensitive piece immediately. They also provide bloggers with the ability to promote a live or upcoming video broadcast and give exposure to their latest social media updates, which is helpful in the process of building a brand.

  1. Creating a Large Impact Through Minimal Effort & Time

Once web notifications are set-up accordingly for your blog, you are ready to go! Marketing companies, like Frizbit, begin managing those notifications and create personalized messages directed at your audience.These messages reach subscribers through all channels, with those subscribers being contacted as soon as you want and as much as you want.This marketing tool makes delivering real-time relevant messages to viewers, easier than ever with it only taking a few minutes to send a push notification.

Frizbit Notification Creating Screenshot

  1. Satisfy Readers with Relevant Content Directed at Their Interests

The priority is the subscriber. The idea is to keep them happy. As a blogger, you cannot expect all of your readers to stay updated with each post you make. This is especially true if the content being produced is daily or even weekly.Web notifications are a simple strategy that keep readers re-engaged with content. Frizbit allows you to segment your subscribers with their user behavior on the website, such as what content they have been reading in their previous visits. Therefore, you are able to send relevant messages about the topics that interest the user the most and avoid messages regarding posts that a subscriber might not be interested in.

Not only does this establish relevant communication between you and your subscriber, but you can also engage with them at the perfect time. You can achieve that by scheduling the notifications to be sent at specific times and as often as you decide. This allows for that extra assurance of a successful engagement, as well as the satisfaction of the subscribers.

Frizbit push notification scheduling screenshot

Begin Using Push Notifications Today and Don’t Let Those Posts Go Unread

frizbit create a website screenshot

Web push notifications create a demand of immediate action on the part of the subscriber. Subscribers are given the option to either close the notification or click on the notification, where they are taken directly to the content. Being able to interact with the content that a reader is viewing has become a vital element in user experience.

Create a free account with Frizbit today! Then simply select“Create a New Website” and insert the information for your blog. After that, you will be able to start sending push notifications in just a few minutes!