A multi-channel marketing strategy is key to success for any digital business nowadays. Many companies opt for managing their communication with their customers over multiple channels, using different teams, third-parties or providers. This can result in customers receiving messages through a variety of channels that can easily overlap each other with repeated, irrelevant information and end up wearing users out. 

Companies should focus on personalisation and start to cater to their customers as individuals with personalised needs and interests, while managing their communications centrally. If you’re not engaging to your user’s preferences, they’re more likely to opt-out from all the channels you use trying to connect with them, due to finding your communication irrelevant and annoying.

In today’s day in age, customers have a lot of power over what type of communications they receive from brands by refusing to subscribe, refusing to share personal information and installing browser extensions such as ad blockers.  This leaves sellers constantly trying to find new and effective ways to get the end result necessary, which of course is to bring that customer back to complete a conversion. 

To adapt to this reality, businesses must strive to make it as easy as possible for customers to gain access to their site. This is made possible by the sheer orchestration of an automated, engaging, attractive and relevant communication strategy through different channels. This will allow you to interact with your users in the most effective way possible. 

Why should you use automated multi-channel marketing campaigns?

Value has more to do with being there for people, rather than selling the industry’s best. having this kind of mindset will result in an increase of customer retention. This is vital, because even a five percent increase in customer retention can raise profits by 25-95 percent. If you are not already sold by this statistic, imagine this: It costs from 5 to 25 times more to get a new customer, than it does to keep the one you already have. Therefore, it’s important to keep that user engaged by communicating through multi-channel marketing and a sequence of messages that’s relevant, useful and attractive.

The Performance Comparison of Each Channel (Email, SMS, Web Push, Ads)

Channel	Opt-in Rate	Deliverability	Average CTR
Email	1-3%	98.2%	17.2%
SMS	0.5-1.5%	>99%	35.4%
Web Push Notifications	5-10%	>98%	10.7%
Retargeting Ads	N/A	Depends on CPC	0.7%

Multi-Channel Marketing Strategy: Benefits of SMS, Email and Web Push Notifications combined 

• Reach more customers by offering multiple options for them to choose their preferred channel
• Engage customers through the channel of their preference
• Drive more traffic to your website/app, therefore generating more revenue
• Connect with anonymous users who prefer not to share their personal info, via push notifications
• Create a customer engagement journey through scenarios and templates designed for each channel to be sent at the best time
• Track performance of your campaigns on each channel through Frizbit user and campaign reports
• Optimize your communication and discover how to connect better with your customers on a more personal level with A/B testing and machine learning

Multi-Channel Marketing Strategies

1. Email Marketing

 

Email marketing has always been one of the most common and preferred channels for online businesses to get in touch with their customers. It’s a tool that offers many possibilities, especially if you use the correct provider platform to plan and send your campaigns:

• Ongoing communication: Frizbit is able to strategically build a sequence of emails that will grasp your user’s attention, bringing them back to visit your website once again. You can design messages series for cart abandonment recovery, product suggestions based on behaviour and much more to keep in touch with your customers during periods of time you can define yourself.  

• More leads: when a user decides to share their email address with you, you can easily start building a new leads database through email communication. With this information you have the possibility to get in touch with your customers on a more personal level. You can nurture those leads with inbound and content marketing campaigns that will create a more long-lasting relationship with your clients. 

• Hyper-personalisation: Customers appreciate and want to learn more about what you have to offer. Especially if you send a message with specific information that’s relevant and useful for them, helping you increase engagement. You can include their names, product name, image, price and more to make the email as personalised as you can, which will highly increase CTRs. ç

• Automation: Frizbit allows complete automation of the email sequences you create. this means you won’t have to invest lots of time to configure and send a campaign whenever you want, you’ll just have to do it once.

2. SMS Marketing

SMS marketing strategies have been around for a while, just like in the case of email marketing. There are many similar benefits of both channels, however SMS offer some additional ones worth revising that will help you take your multi-channel marketing strategy to the next level: 

• Immediate communication: SMS marketing provides an immediate channel of communication with your customers. If we keep in mind that most of us don’t separate from our phones for nearly 5 minutes a day, SMS is a great option if you want an almost immediate response from your customers. SMS also highly guarantees the delivery of the message, since you don’t have to wait for users to go online and check their inboxes like in the case of emails. 

• Closeness: Texts messages are an intimate channel of communication. They relate to close relationships which gives customers a feeling of a more personal and less commercial communication.

• Automation: As it does in the case of email marketing, Frizbit is able to send out automated and personalized text messages to each customer based on their actions on the site. The SMS can be scheduled to be sent after an exact amount of time after being triggered by an event on the web without adding additional work to your planning and execution.

 3. Web Push Notifications

Web push notifications allow a one click process to redirect customers back to your site. They’re short, direct messages based on users’ behaviour and delivered through their browsers when they go online. This is a very new channel, so its benefits are not so well known like in the case of email and SMS marketing:

• Reachability: web push notifications are delivered to the subscriber on both desktops and mobile devices, even if they’re not browsing your website. 

• Connect with anonymous users: in order to send web push notifications, you don’t need to request users to share any type of personal information like email address or phone number. Visitors only need to Allow them via  the opt-in prompt shown when they enter the website for the first time and, with just one click, they become subscribers. This allows you to connect with visitors, giving you the chance to turn them into customers. 

• Immediate traffic generation: with manual or bulk web push notifications sent to all subscribers, you can send flash sales alerts, out of stock availability, price drop alerts or special offer messages that can generate a lot of traffic to your site very quickly. 

• Full funnel communication: web push notifications messages can be completely automated and triggered by events for every single step of funnel. They offer a channel through which you can communicate with your subscribers with a specific message throughout the entire shopping process: first visit to the page, category viewed, product viewed and product added to cart. 

• Deliverability: web push notifications offer guaranteed deliverability. This channel is browser based, meaning that as soon as a subscriber opens up its browser, the message will be delivered.

4. Retargeting Ads

Retargeting ads are one of the main channels used by online advertisers to try to reconnect and bring back users to their site. By using retargeting ads, brands “follow” users that didn’t convert to show them images and messages inviting them to come back and finish a transaction. The benefits of including them in your digital marketing mix are:

• Branding: usually, retargeting ads are shown multiple times to the same person. This contributes to increasing brand awareness by displaying the image of the brand, its logo and, maybe the slogan during a period of time making it stick in the users’ mind. 

• Reach: retargeting ads have great reach, since they allow you to get to almost every user that accepted cookies. This channel allows you to reach people practically anywhere on the internet after they have visited your site only one time. 

Integrating multi-Channel marketing strategies

It can take up to twenty impressions across multiple marketing channels to convince a potential customer to take action. Keep in mind that people are usually not ready to make the purchase the first time they visit a web. Users need to see the message you are trying to convey multiple times before they actually begin paying attention and more so, before converting. You can greatly increase the possibility of that happening by consistent messaging across multiple channels with a well-though digital marketing strategy. 

It’s predicted that people will likely interact with at least two marketing channels out of the many offered. Platforms such as Frizbit ensure that you’re consistent with the information you send across all marketing channels in order to create a great experience for your customers. 

Start marketing your brand with a  multi-channel marketing strategy by signing up for a Frizbit demo! 

Meanwhile you can also read, 

• Cart Abandonment Recovery Strategies for E-commerce – Recover Lost Sales
• The Future of Digital Marketing Without 3rd Party Cookies
• Are Web Push Notifications GDPR Compliant?

Booking abandonment rates within the travel industry are at over 80 percent, according to Leonardo.com. These rates are a result of the longevity of the purchasing process involved when looking into flights, hotels and all things travel-minded. This type of planning takes up some serious time, and in our busy lives, it has become quite difficult to find that time. Travel businesses should take initiative in recovering abandoned bookings for their customers through marketing automation campaigns.

Web push notifications are a new channel that you can utilize to communicate with anonymous users in an automated way, in order to bring them back to your website. They offer customer engagement, increased revenue opportunities and customer satisfaction without requiring an email address.

Online travel websites are benefitting the most from the use of automated push notifications, within all other industries. Through all stages of the booking process, companies are able to send relevant and personalized notifications that will help increase conversion rates and boost customer satisfaction in the newest and most convenient way available.

How Can Travel Sites Bring Customers Back Through Automated Push Notifications?

1. Notify Users About Travel Deals

Starting at the beginning of the purchasing process — Most users begin by researching various destinations and costs of different hotels and flights. Imagine finding a hotel or flight that is of interest to you, but the price is far too high for your liking. Instead of having to go through the hassle of monitoring that hotel or flight each day in hopes for a price drop, imagine how much easier it would be if you were alerted through a push notification regarding that specific price reduction.

These notifications have the unique ability to contact users about broader sales and target people based upon their specific interests. For example, if you are running an early summer discount sale, you might target users who have previously searched for sunny destinations along the coast in order to alert them of a new or upcoming sale within that area of interest.

Push notifications help trigger the beginning of the travel planning process and gives that extra push that is necessary in finalizing their decision.

2. Abandoned Booking Reminders

Cart abandonment is a major issue within the travel industry because of the longevity of the booking process. Research is a very crucial part of travel and users tend to first research many websites in order to find the best deal for them. Nearly 40 percent of users agree that they abandon a travel website simply because they are still researching other options.

By retargeting users through push notifications, travel companies are able to remind users of what they were previously looking at and also provide recommendations to the user based upon what they formally looked at. Again, the idea is all about benefiting the customers and making the booking process easier for the user.

3. Cross-Sell Campaigns

Travel businesses should take full advantage of cross-selling because it offers opportunities to sell services such as hotel bookings and car rentals after the customer has booked their flight. In addition, in-flight services can also be offered such as preferred seating, pre-paid meals and in-flight entertainment.

Cross-selling and up-selling not only project increases in revenue, but also drive consumer retention.

4. Deliver Travel Plan Alerts

Once your user determines their destination and books the trip, push notifications become a great communication tool bridged between the website and the user. Updates on future travel plans are notifications that users tend to find very helpful.

A few push notification campaigns that would be of great contribution could be preparation alerts.

• Luggage Reminders: Get ready for your trip by packing those bags and adding any extra luggage you may need
• Check-in Notices: Time to check-in for your flight tomorrow
• Delay Updates: There has been a change in your flight due to weather, keep updated with our app

Real time alerts make your user’s travel experience run smoother and increases the chances of a rebooking through your company in the future.

5. Share Useful Information About an Upcoming Destination

Information featured on mediums, such as blogs, have the outreach available to share information on ideas such as popular destinations or the best restaurants in that particular area. Blog posts share attractive information on destinations and in return, excite travellers.

If your site runs a blog or another source containing informative content, you will then be able to trigger push notifications pertaining to that content to users who have booked a trip to that specific destination. Not only is this drawing automatic attention and bringing more traffic to your website, but it is also offering quality content to your users who are more likely than not, to find it relevant.

6. Post-Trip Suggestions

Through push notifications, it is possible to send automated suggestions regarding new destinations that your customer may like to discover based on their previous destination choices.

If a customer formerly purchased a flight to Palma, a suitable suggestion would be a destination such as Seville, another city located in Spain. Bringing the customer back is the ultimate goal and by suggesting new locations, you are able to spike curiosity among your consumer and in return, sending them running back to your site.

7. Offer Customers Travel Planning Advice

Take into consideration, sending helpful tips that will help give your customers information on how to save money. This will help you to gain their business and bring the customer back instead of traveling to a competitor’s website. An example of a push notification campaign that could be put in place, could be a number of travel alerts regarding popular travel times, such as the holidays and summer.

These notifications make reaching out to the user easy by informing them when flight or hotel prices are expected to rise, the cheapest days and months to travel, among other traveling tips. This encourages users who are starting the booking process to continue visiting your site and will keep your company relevant and fresh in the minds of potential customers.

You can start utilising marketing automation through web push notifications with Frizbit now. Create an account on frizbit.com right now and start a trial on your website.

 The final quarter of the year makes up more than its share of revenue at 30%. Yet, revenue intake expands beyond the final quarter and requires planning in advance. One in five holiday purchases will be based on impulse. Therefore, in order to receive the most success, retailers should have their campaigns and communication ready.

Holiday Campaigns are mainly known for Xmas & New Years, but there are Much More Opportunities Year Round to Boost Sales!

There are endless opportunities to help increase revenue throughout the calendar year, including some of the most popular being Valentine’s Day and Mother’s Day. Beyond these, each new month brings a new marketing campaign waiting just around the corner.

Ultimate Holiday Campaign Calendar for Marketers with Campaign Ideas for 17 Important Date

Campaigning is made simple when it is utilised effectively. Lately discovered web push notifications channel is super effective in sending holiday sales alerts and sharing exciting offers. They are built to grab a desktop or mobile user’s attention even when they are not browsing through that website. They act as a message delivery system, adding a personal touch to better target and engage with an audience. It’s much easier than e-mails to collect subscribers and it’s also more effective in re-engaging. Push notifications are able to contribute to a company’s success year round by building anticipation, keeping subscribers updated and bridging the gap between brand and consumer. That’s why the following sample images are prepared in web push form!

1. January 1st — New Year’s
   Use this opportunity to wish your consumers a Happy New Year and encourage the celebration of new beginnings. This is the perfect way to endorse the act of planning for the upcoming year.
   
2. February 4 — Super Bowl
   The Super Bowl is the game that NFL fans wait for all football season. It is watched all over the world and one of the biggest days for advertising.
   
3. February 14 — Valentine’s Day
   Valentine’s Day not only attracts couples, but any emotional being ready to project love into the lives of others. It is a day driven by romance and love, and those patiently waiting to order their chocolate covered strawberries, flowers, etc.
   
4. February 16 — Chinese New Year
   This Chinese festival is celebrated at the beginning of the lunar Chinese calendar. This date is the perfect time to connect with your customers. 2019 is the year of the pig!
   
5. March 8 — International Women’s Day
   A public holiday dedicated to the focal point in the movement for women’s rights. A day to celebrate women and let them know how important they are.
   
6. March 17 — St. Patrick’s Day
   An Irish celebratory day in memory of Saint Patrick, the “Apostle of Ireland”, filled with Irish cheer, green and golds, leprechauns and normally lots of beer!
   
7. April 13 & 16 — Easter Friday & Monday
   A religious holiday with traditions associated with the Easter Bunny, colourful painted eggs and animal shaped chocolates. Let your consumers know you care about their traditions with an online sale on products!
   
8. May 13 — Mother’s Day
   A day dedicated to all mom’s and mother figures. Mother’s day is a time to show how much they mean to you and though we can’t give them everything every day, they deserve to be spoiled with gifts and tons of offers.
   
9. May 28 — Memorial Day
   This holiday is noticed for remembering those who have passed away while serving in the armed forces. Memorial Day is a huge day for any major sale, considering most people are given the day off from school and work.
   
10. June 17 — Father’s Day
    A day to celebrate dads and those who act as father’s in your life. Let them know that their advice and efforts do not go unnoticed with a new set of golf clubs or a new shaving kit!
    
11. July 4 — Independence Day
    A landmark day in US history, often celebrated with fireworks, red, white and blues and lots of family time. The perfect occasion for promoting all of those cookout necessities!
    
12. August (US) & September (Europe) — Back to School Shopping
    The month to hit the stores for a new wardrobe for the upcoming school year. Consumers are ready to show off their new style and have everything new, the perfect opportunity to keep them up to date on new arrivals and the latest collections!
    
13. September 3 — Labor Day (US)
    A day to recognise the contributions that workers have made to the strength and prosperity of the US. Labor Day is another huge day to offer up major sales!
    
14. October 31 — Halloween
    Halloween is a recognisable event which businesses, especially online, regularly use to communicate with their audience. This event is highly surrounded by trick or treating, the concept of carving pumpkins and dressing up in all kinds of costumes. Understand your audience’s interests and reach out with promo codes and limited offers.
    
15. November 22 — Thanksgiving
    Thanksgiving is all about giving thanks. Give back to your consumers and encourage the extended thanks to their families and those close to them with a sale on turkey dinner or a 2 for 1 deal on their favourite moscato.
    
16. November 23 & 26 — Black Friday & Cyber Monday
    The sale days of all days! The monumental moment for retailers and online businesses to provide significant sale prices on their products. This point in the retailer timetable is the most important for marketers. The revenue brought in from these sale days, makes up 30 percent of the overall annual revenue.
     
17. December 25 — Christmas
    Everyone shops for Christmas, that is a given. Therefore, it is a great time to approach your list of consumers by wishing them a happy holiday season and by encouraging them to get after all of the deals in order to prepare for the busy Christmas season.
    

Why Should Retailers Invest in Web Push Notifications?

• Send holiday sales alerts
• Share exciting offers and contests
• Send updates on new products and back in stock notifications
• Offer gifts with purchases
• Inform users on extended sales offers
• Offer exclusive deals
• Personalise the holiday selling experience
• Don’t just sell products — sell the brand
• Put emphasis on customer loyalty through engagement
• Inform about time-sensitive deals and price drops
• Encourage reviews

What Are Real Website Push Notifications?

People sometimes tend to confuse web push notifications with pop-ups that get in the way of one’s virtual experience when actually browsing on a webpage. This is not the case for push notifications. Push notifications are intended to notify subscribers even when the users are not on the website, similar to how mobile applications inform their users.

Push notifications are quickly taking off and on the up rise in the technological community, according to Ritchie Pettauer, digital media strategist and pro blogger, who uses web push notifications to point readers to his blog whenever he publishes a new tutorial or a helpful article.

Once a blog post goes live, subscribers to that blog will receive a notification on their mobile or desktop device immediately and once the user clicks on the web push notification, they will be redirected to the URL provided by the blogger.

1. Drive More Traffic to Your Website in Real Time

Being able to bring the readers back again and again to the blog, increases traffic and in return, more reach is produced.Push notifications are the latest channel that is nudging subscribers and future viewers to return to that website. Web push notifications are proving to be a big advantage in the process of converting one-time viewers into returning visitors.

Once first-time visitors interact with a blog post that they had seen shared on a social media site, such as Facebook, they are able to also share that post if they enjoy it, but may never return to that particular blog again because they are not aware the blogger has published again.

Push notifications allow viewers to subscribe to the blog during their first visit, while the initial love for that content is still fresh. This helps to constantly increase traffic flow to that blog through repeating visits and easy access.

2. Going the Extra Mile for Your Subscribers

Web push notifications allow bloggers to send instant content to their viewers. Through welcoming and immediate interaction, viewers feel more connected to the blogger and like a top priority.

The instant interaction that web push notifications provide to an audience, allows that content to feel new, opposed to a blog post shared solely on social media that they found randomly scrolling through Facebook at night. By receiving that immediate notification to their mobile or desktop device, it allows readers to feel like they are a part of something and one of the first to view that content.

3. Push Notifications Have a Higher Opt-in & Click Through Rate Than Email and Other Channels

Push notifications eliminate the hassle of signing up through an email address and the long process of providing all of your personal information. Along with this, users tend to click on these notifications right away, and if they do not, the notification is still subconsciously on their mind until they do.

Whereas, emails tend to lay in a subscriber’s inbox or spam folder without any urgency to check the content. Having push notifications instead of emails is especially important for time-sensitive posts, such as topics on current events or a new trend. This allows the blogger to be considered the first to the story.You can also find more information at our blog post 7 Reasons to Start Using Web Push Notifications Now, on why push notifications are more effective than emails.

Web push notifications allow subscribers to see that time-sensitive piece immediately. They also provide bloggers with the ability to promote a live or upcoming video broadcast and give exposure to their latest social media updates, which is helpful in the process of building a brand.

4. Creating a Large Impact Through Minimal Effort & Time

Once web notifications are set-up accordingly for your blog, you are ready to go! Marketing companies, like Frizbit, begin managing those notifications and create personalized messages directed at your audience.These messages reach subscribers through all channels, with those subscribers being contacted as soon as you want and as much as you want.This marketing tool makes delivering real-time relevant messages to viewers, easier than ever with it only taking a few minutes to send a push notification.

5. Satisfy Readers with Relevant Content Directed at Their Interests

The priority is the subscriber. The idea is to keep them happy. As a blogger, you cannot expect all of your readers to stay updated with each post you make. This is especially true if the content being produced is daily or even weekly.Web notifications are a simple strategy that keep readers re-engaged with content. Frizbit allows you to segment your subscribers with their user behavior on the website, such as what content they have been reading in their previous visits. Therefore, you are able to send relevant messages about the topics that interest the user the most and avoid messages regarding posts that a subscriber might not be interested in.

Not only does this establish relevant communication between you and your subscriber, but you can also engage with them at the perfect time. You can achieve that by scheduling the notifications to be sent at specific times and as often as you decide. This allows for that extra assurance of a successful engagement, as well as the satisfaction of the subscribers.

Begin Using Push Notifications Today and Don’t Let Those Posts Go Unread

Web push notifications create a demand of immediate action on the part of the subscriber. Subscribers are given the option to either close the notification or click on the notification, where they are taken directly to the content. Being able to interact with the content that a reader is viewing has become a vital element in user experience.

Create a free account with Frizbit today! Then simply select“Create a New Website” and insert the information for your blog. After that, you will be able to start sending push notifications in just a few minutes!