Author: robin

7 Marketing Trends to Keep Track of in 2020

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The year 2019 is almost coming to an end, and what a year full of growth in digital marketing it has been. This does mean everybody is getting ready for the year of 2020. In this light we summed up 7 trends in digital marketing that are going to take off in 2020.

1. Start Using Alternative Channels

Email is still the most prominent marketing channel to use. But marketing emails are being less and less effective. There are companies that have seen their click rate for emails drop by 9,4% in 2019. This doesn’t mean we won’t be using email anymore, email will still be a prominent tool to use in 2020 and beyond that. What we will need to do in 2020 is making use of the other channels which can increase the marketing performance. A multichannel communication strategy allows you to connect with more leads, as well as stay top of mind with your customers. The next thing is that emails easily get overlooked or lost in the rubble, by using multiple channel you will make sure not to get overlooked. I will sum up some alternative communication channels below.

  • Whatsapp Business: WhatsApp Business is a free app available on both Android and iPhone. WhatsApp Business makes connecting and interacting with customers easy by providing tools to automate, sort and quickly respond to messages.
  • Chat Bots: This piece of software can interact with users while they are browsing on the website just like live chat tools, but with much more logic inside. Chatbots can communicate in a normal manner with people and are able to answer the frequently asked questions they have. So why hire someone to answer their questions while you can have a personalised service that is way cheaper.
  • Web Push Notifications: Web push notifications are messages that are sent through a browser while the users are not on the website. You only have to opt-in to them to start receiving them, they can be send from both mobile and desktop devices. You can learn more about them on our web push notifications page.

2. Make Use of Multichannel Services

The amount of available marketing services is staggering, the average company has between 25 and 91 cloud services. This brings a lot of different problems with it, think about security for a second. That’s why a lot of companies are switching to multichannel services like Hubspot, Adobe Marketing Cloud, Marketo or Frizbit. Here you can take charge of different tools through one dashboard.

So, it’s expected that a lot of companies will be switching to an all-in-one marketing service that provides multichannel. It might be a good option for you too, we summed up some of the benefits for you.

  • Less integration effort and time
  • Faster page load time
  • Less data shared with 3rd parties
  • Flexibility on creating multi-channel campaigns

3. Expansion of Digital Marketing

According to the site TheDrum the global digital software industry will grow from $37.48 billion in 2017 to $74.96 billion in 2022 at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period that is from 2017 to 2022. The worldwide digital ad spending will observe a rise of 17.6%, i.e., up to $333.25 billion in 2019. However, it will keep on rising till 2023 according to Softwaresuggest.

According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing depending on the industry. For the year 2019, 50% of that budget should be dedicated specifically for digital marketing. However, it must increase to 55% in 2020. Criteo states that by the year 2022, close to 87% of marketing budgets will be spent on digital marketing.

Although traditional TV still has the most viewers (43%), online streaming (35%) has risen in popularity in the past five years. To see a higher ROI, a blended strategy for advertising is the best bet. Traditional marketers advertise on both platforms for the best results.

According to emarketer Google is still the number one in digital ads with 36,2% of market share followed by Facebook with 19,2 % of market share.

4. Hyper-personalise Your Messages

Artificial intelligence has brought about the phenomenon hyper-personalisation, which enables more appealing and individualised communication with consumers.

Communication with consumers that is deeply personal and tailored to them is what keeps messages interesting and make consumers want to interact with you.

Hyper-personalised messages enhance the customer experience by tailoring to each individual’s preferences based upon user behaviour. More than simply including the customer’s name in an email, hyper-personalised campaigns utilise real-time data and user behaviour to create the most effective automated, individualised communication strategies. Take a look at the cart abandonment campaign from Frizbit in the picture, here you can see we included the name of the customer, the name of the product, and a picture of the product.

Hyper-personalised messages create a dynamic experience for customers, making them more likely to return to your website and interact with it. Real-time data and user behaviour are used in hyper-personalised marketing efforts to create the most relevant and effective communications with each customer.

frizbit-automation-use-case-1-cart-abandonment-1-e1568110270768

5. Make Automation Your Friend 
Next to hyper-personalisation, automation is going to play a bigger role next year because far too much time is put into manually created and delivered messages. In order to optimise efficiency and ROI, industries like e-commerce and travel would benefit greatly from automated messages through the high volume of customers. But not only them, a lot of other industries like SaaS, Media and B2B could benefit from them as well.

As automated messages are triggered by user behaviour, always the most relevant users receive it. That’s why both click rates and conversion rates are quite high. It is also time efficient because the messages are triggered automatically with user behaviour. This makes that you only have to set the scenario and template once and that’s it. There is no need to spend more time to write content of the and that’s why automation is time efficient.

6. Give Transparency to Customers

How a company handles the private data of their customers is vital for their success. In 2018, the GDPR policy was more actively enforced to ensure that companies handle customer data transparently.

Coredna also indicates that companies producing transparent and easy-to-digest information are likely to retain around 90% of their customers.

In short, In the future there will be more emphasis on this. Companies will have to give complete transparency of kind of data is shared.

Tips on how to be transparent

  • Honest communication to and with customers
  • Make sure that selling is not your only goal.
  • Respond immediately to concerns
  • Share news with your customers

7.  Get ready for Voice Searches

More and more people will start using smartphones with voice assistants though the massive growth in technology. Voice assistants can be handy for searching for certain places, reading specific texts loudly, and even sending text messages for you.

Voice search is also essential when using it for your business. It’s helping in the growth of voice search also raises the use of Artificial Intelligence.

Most of the people who are using search engines, use long sentences with specific keywords. In order to optimise the opportunity to be found in voice search results, use longer keywords and complete sentences. Also include any questions that people may ask concerning your products and provide detailed answers.

7 Christmas Campaigns & Tips for Web Push Notifications

The time of the year everyone who sells online has been waiting for is finally here.

Christmas offers a great opportunity to amaze your audience. While there are numerous ways how you can amaze your clients, nothing beats an impressive Christmas marketing campaign.

I will first give you some numbers to show why you shouldn’t take the Christmas shopping lightly as a retailer.

  • Around 20% of holiday purchases are based on impulse
  • An average consumer will spend $1,048 on Christmas gifts and decorations in 2019.
  • 56% of consumers plan to shop online.
  • 73% of all consumers use their phones and tablets to search for the best presents, even if later they go to an offline store.

If you want to be a real winner this Christmas season, you should have your campaigns ready to go. Next to that you should not only be able to deal with the increase in sales but more importantly be able to catch the eye of your clients. This will happen with creative campaigns that will persuade them to buy at your store.

You can of course do this through the traditional marketing channels like email, but there is a clever marketing channel that is way more effective for bringing customers back. This channel is Web Push Notification.

Why choose Web Push Notifications for Christmas Campaigns?

Firstly, it is very easy to install web push notifications on your website and you can directly start collecting opt-ins after a 10-minute setup. Web Push Notifications also have x3 higher opt-in rate than emails according to Sumo, which means that you can build a new subscriber base more quickly than email and start re-engaging with your users.

Secondly, Web Push Notifications absolutely don’t require any personal data from the end user unlike email or SMS. With that, web push notifications are GDPR compliant by nature.

Also, you can reach both mobile & desktop users without having an app. It is the most engaging channel with an average CTR of 8.5% vs 2.4% on the email channel according to Mailchimp.

To give you an idea what you can do with this channel for Christmas season, we’ve put together some tips for christmas branding in push notifications and 7 Christmas Web Push Notifications campaigns to help you get a higher CTR and ROI than ever before.

Tips for Christmas Branding in Push Notifications

  • Logo

    You can update your logo during the Christmas period, to give it a festive look that your clients can’t miss. This would definitely increase CTR’s in both manual and automated push notification campaigns. You can use a Santa Claus, hat, sleigh, snow, reindeer or christmas decorations, tree, candy, etc.

  • Action Button

    The call to action button can be adjusted in combination with the logo, with another item related with Christmas as listed above.

  • Image

    You can design custom images to grab your customers attention and get them to visit your campaign pages. It is also recommended to use christmas branding matching with the rest of the elements in the notification.

  • Colours

    To let the message pop-out it is recommended to use contrasting colours. You can use a red or green colour over a light background, or white color over a red or dark background.

7 Not-to-miss Examples of Christmas Campaigns with Web Push Notifications

1. Free Overnight Shipping

To start the list off, we chose the free overnight shipping method but with a holiday makeover.  We give a certain urge to buy in the message by saying they have to buy before 9PM to get the free overnight shipping.

screenshot 1 Christmas blog

2. Christmas Discount

Christmas is for family, that is a given. Therefore, it is a great time to approach your visitors by wishing them a happy holiday season and offering them an incentive to start buying things at a discount on your website for their families.  

screenshot 3 christmas campaign

3. Christmas Coupon

Everyone loves coupons, right? Those coupons work especially good in the holiday season when visitors need to buy a lot for friends and family. For this notification we did a personalised version with image and call-to-action button where visitors can sign up and get a coupon.

screenshot 2 Christmas Blog

4. Christmas Welcome Campaign with Sequence


Christmas is a good time to get new customers and with this campaign you can let them know you think about them in an automated way. The first notification will be sent when a visitor signs up to the platform and they can get more information through clicking on the action button with ‘Click here to get started’. Three days after the initial push notification the user gets the second push notification with some tips. Through this way you nurture your leads and you refer them back to your site.

screenshot 4 Christmas campaignscreenshot 5 Christmas blog

5. Countdown till Christmas

Let customers know there is not much time left for Christmas shopping and give them the urge to shop through adding a timer or countdown to Christmas clock to your notifications.

screenshot 6 Christmas blog

6. Welcome Gift Campaign

Who doesn’t love free gifts? Everyone right. Give your customers a small gift when they sign up to let them know you are grateful that they signed up.

screenshot 6 Christmas campaign

7. Xmas Gift Campaign

Why just leave it at giving your customers a small gift when they sign-up? Why not give them a gift as well just for Christmas to let them keep coming back to your site.

screenshot 7 christmas campaign