Category: SMS

Text Messages: Stronger than Ever with Automation and Behavioral Targeting

eugene-chystiakov-1483024-unsplashText messaging has been used as a marketing platform for years, but in relatively ineffective ways. Some may view Short Message Service (SMS) marketing as costly for businesses, since sending out a massive amount of texts can be expensive. Moreover, critics may point out that text messages can only convey limited information or that recipients may find it intrusive and consider the messages as spam. However, these drawbacks only apply to the current way in which SMS marketing is being employed–in a uniform, impersonal manner.  When used in a hyper-personalized and automated way, SMS can be an extremely effective avenue to both engage and re-engage customers.

Universal Advantages of SMS Marketing & Communication

  1. Instant communication

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In today’s day and age, the majority of people who own a mobile phone carry it with them at all times. This makes SMS an especially effective medium when it comes to communicating messages that are dependent on time, such as a notification that a promotion is ending soon or a reminder that another customer might take the item a user left in his or her cart. Being clear-cut and convenient, unlike lengthy emails or tedious phone calls, time will be saved on the sides of both the sender and receiver. This leads to an efficient, effective transmission of information.

2. Highly Likely to be read

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While not everyone has email notifications turned on, most people receive text notifications. According to research, 90% of text messages are read within three minutes of being delivered and 82% of people report reading every SMS they receive. This is about four times the open rate of emails, which is around 20%. Even if one does not open your message, a preview of the text is likely to show up on their phone, still reaching your consumer.  

3. Unsaturated form of marketing

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It is estimated that the average person is bombarded with 4,000 to 10,000 advertisements a day. With social media and digital advertising being the more commonly used platforms at the moment, users become desensitized to these ads, making them more likely to scroll past and ignore the content. The usage of ad-blockers also inhibits these tactics. A text message, on the other hand, stands out because it is more direct and eye-catching, which is important considering the high volume of ads one sees in a day.

4. Can maximize user reach

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While Whatsapp, Facebook, and other mobile messaging apps require smartphones, text messages are accessible to all mobile users. In the United States, for example, while 95% of the population owns a mobile phone, only 77% of those are smartphones, which renders 17% unable to receive communication through push notifications, app notifications, or emails on their phones. Globally, only around half of all mobile users have smartphones. Using SMS will enable you to contact a significant portion of users you could be missing otherwise.

5. Less likely to be marked as spam

Research suggests that while a whopping 53% of emails are marked as spam, only 2.8% of text messages are. Thus, SMS can increase both your overall reach and chances of user re-engagement.


Benefits When Used in an Hyper-personalized Fashion

Using automation and behavioral targeting, Frizbit can mitigate for the general faults that SMS advertising is thought to have, as well as add further benefits to those listed above. Reach your highest engagement rates ever thanks to the following capabilities of hyper-personalized text messaging:

  • Call the users by their names
    • Let them know they are important
  • Use advanced personalization parameters
    • i.e. price, product name, product category
  • Trigger messages based on user behavior
    • i.e. geolocation, related products, cart abandonment

Sample Use Cases of Hyper-Personalized Text Messages Sent via Frizbit

1) Incomplete transactions

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Remind customers to complete their purchases if they left any products in their carts.

2) Appointment reminders

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Make remembering appointments easier on customers and reduce no-shows. This is perfect for salons, dentists’ or doctors’ offices, restaurants, or any other service that offers reserved timeslots.

3) Event Promotion

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Behavioral targeting will enable you to recommend content your users will enjoy.

4) Geo-location

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When a customer is in a certain area at a certain time, it can trigger a relevant SMS.

5) Promotions & Sales

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Encourage users to take advantage of limited-time discounts.

6) Travel Alerts

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Arranging travel can be complicated for clients. They will be more likely to return to your agency if their experience flows smoothly with helpful reminders and suggestions.

7) Holidays

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Wish customers a happy holiday and encourage them to let your company help them celebrate.

8) Opinion Polls

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Figure out how to improve customer service and ratings by encouraging feedback.


You can start utilizing automated and hyper-personalized SMS to bring customers back effectively and generate targeted conversions having high return on investment. Frizbit will enable your business to create timely, meaningful connections with users, via behavioral text messages. Register to Frizbit now for an online demo to see how you can take your communication with your users to the next level!

How to Orchestrate your Marketing Strategy on Multi-Channel?

Many companies are taking advantage of managing their communication with their customers over multiple channels, leaving most of these channels to be managed by different teams or parties. The result of this strategy is that their customer is being sent different messages over different channels. Instead of attacking users with irrelevant information over different channels, companies should start to cater to their customer’s personalized needs and interests while managing them centrally. If you are not catering to your user’s preferences and interests, your user is more likely to opt-out from all communication that connects you directly to your user.

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

In today’s day in age, customers have all of the power, leaving sellers constantly trying to compete against each other in order to get the end result necessary, which of course is to bring that customer back and consider them when planning from future purchases. To adapt to this reality, businesses must strive to make it as easy as possible for customers to gain access to their site. This is made possible by the sheer orchestration of all of your communication centralized on different channels, so that you are able to interact with your users in the most effective way possible. Therefore, creating a simple way for users to receive the same message over different channels, creating an effective strategy for retaining users.

Why Should You Utilize Automation Through Multi-Channels?

Value has more to do with being there for people rather than selling the industry’s best. Thus, resulting in an increase of customer retention. This is vital, because even a five percent increase in customer retention can raise profits by 25-95 percent. If you are not already sold by this statistic, imagine this: It costs five to 25 times more to get a new customer than it does to keep the customer you already have. Therefore, it is important to keep that user engaged through multi-channel marketing.

Segmentation and Triggered Messages on Multi-Channel Marketing

Segmentation and Triggered Messages on Multi-Channel Marketing

Benefits of Multi-Channel Marketing Orchestration

  • Reach more customers on all of the channels that they prefer
  • Drive more traffic to your website/app, therefore generating more revenue
  • Engage with anonymous users who prefer not to share their personal info, via push notification channel
  • Able to create a customer engagement journey through scenarios and templates created for each channel to be sent at the best time for each
  • The user and campaign analytics that Frizbit provides, allows you to track performance of your campaigns on each channel
  • Optimize your pitches and discover how to connect better with your customers on a more personal level, with A/B testing and machine learning
  • Engage with customers in a less overwhelming way
  • Successful with companies operating in multiple locations and languages—Frizbit is able to plan specific marketing campaigns for specific regions or a targeted audience coupled with unique product offerings—building long-term loyalty through localization and multilanguage feature
Example of Creating Sequences on Multi-Channel Marketing

Example of Creating Sequences on Multi-Channel Marketing

The Different Forms of Multi-Channel Marketing

1. Email Marketing

Email Marketing Example on Multi-Channel Marketing

Email Marketing Example on Multi-Channel Marketing

one of the most common and effective methods of marketing

  • Instead of bombarding users with emails every day, Frizbit is able to strategically build a series of emails (combined with the other channels) that will grasp your user’s attention during the time that is best selected for them
  • Able to build a subscriber list
  • Customers appreciate and want to learn more about what you have to offer on a timeline that makes sense for them
  • Provide a call to action—show customers the action you are encouraging them to take next

 

2. SMS Marketing

SMS Marketing Example on Multi-Channel Marketing

SMS Marketing Example on Multi-Channel Marketing

98% of all text messages are read and only 22% of emails are read

  • Giving you a direct line to your customers, instantly and virtually guarantees that they will read it
  • Texts are an intimate tool—they relate to close relationships (giving customers a reason to stick with you)
  • Frizbit is able to send out automated and personalized text messages to each customer based on their actions X hours after they abandon website
  • Speed and convenience is essential—instant access to everything
  • After sending an email, customers will benefit greatly from receiving a SMS reminder that they have received an email containing specified information

 

3. Web Push Notifications 

Web Push Notification Example on Multi-Channel Marketing

Web Push Notification Example on Multi-Channel Marketing

a one click process to redirect customers to your site

  • Send directly to their device via browser at any time, even when they are not on your website
  • Send urgent sales alerts, out of stock availability, price drop alerts and cart abandonment reminders
  • Schedule notifications
  • Easily reach consumers through mobile and desktop in real time
  • Enhance user experience without requesting personal information such as an email—just by clicking allow, is enough to start sending push notifications

 

4. App Push Notifications

App Push Notification Example on Multi-Channel Marketing

App Push Notification Example on Multi-Channel Marketing

targeted notifications that can really bring people back at the right time and ensure your service is not forgotten

  • Mostly the same as web push notifications, except they are sent for the app
  • Reel customers back in by giving them a reason to come, sometimes all it takes is that extra push

 

Integrating Multi-Channel Strategies

In today’s society, it can take up to twenty impressions across multiple marketing channels to convince a potential customer to take action. Some companies stress that they are overwhelming their customers by repeating a message, but this is not the case. Most of the time customers will not read the entirety of the content being sent to them, but by solely receiving those automated messages, it is sparking curiosity in their minds. Users need to see the message you are trying to convey multiple times before they actually begin paying attention. This is easily done through consistent messaging across multiple channels.

It is predicted that customers will likely interact with at least two marketing channels out of the many offered, so Frizbit ensures that they are consistent with their information across all marketing channels. With stable content, this will ultimately make your brand memorable. When viewing automated messages, people are looking for content and products that interest them personally. Frizbit is able to fulfill these needs by collecting user data after gaining permission from the user and targeting customers based on their interests, ultimately, bringing your customer back.

Start marketing your brand over multi-channels collectively by signing up for Frizbit today!