Solutions
The Global Adoption Of Web Push Notifications
The geographical, industry based, and per decide type adoption trends of a recently new but here to stay marketing channel.
Do you know how you stack up with the competition in your region?
The Global Adoption Of Web Push Notifications
Skeptics have an unfavorable bias against web push notifications. They believe many users don’t accept the requests and the reach of the channel is low.
Is it a myth that web push notifications are ineffective? Or is it the reality? Can you dismiss a channel that’s embraced by 17% of the internet users?
We made a deep dive to multiple independent resources including Google Chrome User Experience report to compile data that hasn’t been shared before.
Our investigation on opt-in rates and market penetration in different countries and industries uncovers the truth.
Potential reach to customers and
adoption rate by competitors:
| Country | Opt-In Rate | Penetration Rate |
|---|---|---|
| 🇪🇸 | 16.1% | |
| 🇺🇸 | 18.3% | 24% |
| 🇨🇦 | 11.5% | 21% |
Global Response: Opt-in Rates
Find out how people respond to web push notifications in different countries and industries. Estimate how big of a reach you can have.
Competitive Landscape: Market Penetration
See how your competitors adopted the channel in your country and industry to understand how you stack up with the rest.
Game Changer: Web Push Notifications 2.0
Understand how hyper-segmentation and behavior driven messages boosted the effectiveness of the channel .
What’s in this Whitepaper?
A sneak peek:
Cécile Vivares
E-Commerce Director @Interflora Iberia
As the largest flower delivery network in the world, we are very happy working with Frizbit. Their marketing automation platform allows us to convert our visitors into subscribers and then retarget them via highly personalised web push notifications after they leave. As a result, we can recover lost orders and increase our revenue with a high ROI.
Alexandra Martínez
Digital Marketing Manager @Natura
Frizbit’s team has adapted to our needs in a very proactive way, offering us great flexibility and speed of response. I would highlight their ability to make everything seem simple and their way of helping us to pivot agilely by proposing improvements when the actions carried out did not generate the expected results.
Kevin Manley
Ecommerce & Digital Marketing Manager @ Bidcom
Cart abandonment email campaigns achieved a CR higher than 4%, while we continue with excellent results in web push notification campaigns. It was a great complement to our marketing strategy. Congratulations to the entire team for the achievement!
Sara Arias
Manager Digital Experience, Correos Market
“Working with Frizbit has been an evolution for Correos Market, as they offer a solution that allows us to recover lost users and increase our sales. In addition, with web push notifications and abandoned cart emails, we have been able to improve our results through automation and personalisation based on user behaviour on the website. During all this time, both teams have worked together in an agile way, with Frizbit’s team keeping a close eye on the evolution of our ecommerce to offer us very useful functionalities for Correos Market’s business. As a result, we have enhanced product recommendations to users, helping to improve the online shopping experience”.
Stéphanie Andries
Head of Digital Marketing
“Working with Frizbit is a real pleasure. The platform and the marketing solutions are performant and easy to use. The team is always available to help and give very good advice. By implementing the automatic push campaigns, we noticed an increase of 150% in traffic coming from this source!”
