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7 Marketing Trends to Keep Track of in 2020

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The year 2019 is almost coming to an end, and what a year full of growth in digital marketing it has been. This does mean everybody is getting ready for the year of 2020. In this light we summed up 7 trends in digital marketing that are going to take off in 2020.

1. Start Using Alternative Channels

Email is still the most prominent marketing channel to use. But marketing emails are being less and less effective. There are companies that have seen their click rate for emails drop by 9,4% in 2019. This doesn’t mean we won’t be using email anymore, email will still be a prominent tool to use in 2020 and beyond that. What we will need to do in 2020 is making use of the other channels which can increase the marketing performance. A multichannel communication strategy allows you to connect with more leads, as well as stay top of mind with your customers. The next thing is that emails easily get overlooked or lost in the rubble, by using multiple channel you will make sure not to get overlooked. I will sum up some alternative communication channels below.

  • Whatsapp Business: WhatsApp Business is a free app available on both Android and iPhone. WhatsApp Business makes connecting and interacting with customers easy by providing tools to automate, sort and quickly respond to messages.
  • Chat Bots: This piece of software can interact with users while they are browsing on the website just like live chat tools, but with much more logic inside. Chatbots can communicate in a normal manner with people and are able to answer the frequently asked questions they have. So why hire someone to answer their questions while you can have a personalised service that is way cheaper.
  • Web Push Notifications: Web push notifications are messages that are sent through a browser while the users are not on the website. You only have to opt-in to them to start receiving them, they can be send from both mobile and desktop devices. You can learn more about them on our web push notifications page.

2. Make Use of Multichannel Services

The amount of available marketing services is staggering, the average company has between 25 and 91 cloud services. This brings a lot of different problems with it, think about security for a second. That’s why a lot of companies are switching to multichannel services like Hubspot, Adobe Marketing Cloud, Marketo or Frizbit. Here you can take charge of different tools through one dashboard.

So, it’s expected that a lot of companies will be switching to an all-in-one marketing service that provides multichannel. It might be a good option for you too, we summed up some of the benefits for you.

  • Less integration effort and time
  • Faster page load time
  • Less data shared with 3rd parties
  • Flexibility on creating multi-channel campaigns

3. Expansion of Digital Marketing

According to the site TheDrum the global digital software industry will grow from $37.48 billion in 2017 to $74.96 billion in 2022 at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period that is from 2017 to 2022. The worldwide digital ad spending will observe a rise of 17.6%, i.e., up to $333.25 billion in 2019. However, it will keep on rising till 2023 according to Softwaresuggest.

According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing depending on the industry. For the year 2019, 50% of that budget should be dedicated specifically for digital marketing. However, it must increase to 55% in 2020. Criteo states that by the year 2022, close to 87% of marketing budgets will be spent on digital marketing.

Although traditional TV still has the most viewers (43%), online streaming (35%) has risen in popularity in the past five years. To see a higher ROI, a blended strategy for advertising is the best bet. Traditional marketers advertise on both platforms for the best results.

According to emarketer Google is still the number one in digital ads with 36,2% of market share followed by Facebook with 19,2 % of market share.

4. Hyper-personalise Your Messages

Artificial intelligence has brought about the phenomenon hyper-personalisation, which enables more appealing and individualised communication with consumers.

Communication with consumers that is deeply personal and tailored to them is what keeps messages interesting and make consumers want to interact with you.

Hyper-personalised messages enhance the customer experience by tailoring to each individual’s preferences based upon user behaviour. More than simply including the customer’s name in an email, hyper-personalised campaigns utilise real-time data and user behaviour to create the most effective automated, individualised communication strategies. Take a look at the cart abandonment campaign from Frizbit in the picture, here you can see we included the name of the customer, the name of the product, and a picture of the product.

Hyper-personalised messages create a dynamic experience for customers, making them more likely to return to your website and interact with it. Real-time data and user behaviour are used in hyper-personalised marketing efforts to create the most relevant and effective communications with each customer.

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5. Make Automation Your Friend 
Next to hyper-personalisation, automation is going to play a bigger role next year because far too much time is put into manually created and delivered messages. In order to optimise efficiency and ROI, industries like e-commerce and travel would benefit greatly from automated messages through the high volume of customers. But not only them, a lot of other industries like SaaS, Media and B2B could benefit from them as well.

As automated messages are triggered by user behaviour, always the most relevant users receive it. That’s why both click rates and conversion rates are quite high. It is also time efficient because the messages are triggered automatically with user behaviour. This makes that you only have to set the scenario and template once and that’s it. There is no need to spend more time to write content of the and that’s why automation is time efficient.

6. Give Transparency to Customers

How a company handles the private data of their customers is vital for their success. In 2018, the GDPR policy was more actively enforced to ensure that companies handle customer data transparently.

Coredna also indicates that companies producing transparent and easy-to-digest information are likely to retain around 90% of their customers.

In short, In the future there will be more emphasis on this. Companies will have to give complete transparency of kind of data is shared.

Tips on how to be transparent

  • Honest communication to and with customers
  • Make sure that selling is not your only goal.
  • Respond immediately to concerns
  • Share news with your customers

7.  Get ready for Voice Searches

More and more people will start using smartphones with voice assistants though the massive growth in technology. Voice assistants can be handy for searching for certain places, reading specific texts loudly, and even sending text messages for you.

Voice search is also essential when using it for your business. It’s helping in the growth of voice search also raises the use of Artificial Intelligence.

Most of the people who are using search engines, use long sentences with specific keywords. In order to optimise the opportunity to be found in voice search results, use longer keywords and complete sentences. Also include any questions that people may ask concerning your products and provide detailed answers.

7 Christmas Campaigns & Tips for Web Push Notifications

The time of the year everyone who sells online has been waiting for is finally here.

Christmas offers a great opportunity to amaze your audience. While there are numerous ways how you can amaze your clients, nothing beats an impressive Christmas marketing campaign.

I will first give you some numbers to show why you shouldn’t take the Christmas shopping lightly as a retailer.

  • Around 20% of holiday purchases are based on impulse
  • An average consumer will spend $1,048 on Christmas gifts and decorations in 2019.
  • 56% of consumers plan to shop online.
  • 73% of all consumers use their phones and tablets to search for the best presents, even if later they go to an offline store.

If you want to be a real winner this Christmas season, you should have your campaigns ready to go. Next to that you should not only be able to deal with the increase in sales but more importantly be able to catch the eye of your clients. This will happen with creative campaigns that will persuade them to buy at your store.

You can of course do this through the traditional marketing channels like email, but there is a clever marketing channel that is way more effective for bringing customers back. This channel is Web Push Notification.

Why choose Web Push Notifications for Christmas Campaigns?

Firstly, it is very easy to install web push notifications on your website and you can directly start collecting opt-ins after a 10-minute setup. Web Push Notifications also have x3 higher opt-in rate than emails according to Sumo, which means that you can build a new subscriber base more quickly than email and start re-engaging with your users.

Secondly, Web Push Notifications absolutely don’t require any personal data from the end user unlike email or SMS. With that, web push notifications are GDPR compliant by nature.

Also, you can reach both mobile & desktop users without having an app. It is the most engaging channel with an average CTR of 8.5% vs 2.4% on the email channel according to Mailchimp.

To give you an idea what you can do with this channel for Christmas season, we’ve put together some tips for christmas branding in push notifications and 7 Christmas Web Push Notifications campaigns to help you get a higher CTR and ROI than ever before.

Tips for Christmas Branding in Push Notifications

  • Logo

    You can update your logo during the Christmas period, to give it a festive look that your clients can’t miss. This would definitely increase CTR’s in both manual and automated push notification campaigns. You can use a Santa Claus, hat, sleigh, snow, reindeer or christmas decorations, tree, candy, etc.

  • Action Button

    The call to action button can be adjusted in combination with the logo, with another item related with Christmas as listed above.

  • Image

    You can design custom images to grab your customers attention and get them to visit your campaign pages. It is also recommended to use christmas branding matching with the rest of the elements in the notification.

  • Colours

    To let the message pop-out it is recommended to use contrasting colours. You can use a red or green colour over a light background, or white color over a red or dark background.

7 Not-to-miss Examples of Christmas Campaigns with Web Push Notifications

1. Free Overnight Shipping

To start the list off, we chose the free overnight shipping method but with a holiday makeover.  We give a certain urge to buy in the message by saying they have to buy before 9PM to get the free overnight shipping.

screenshot 1 Christmas blog

2. Christmas Discount

Christmas is for family, that is a given. Therefore, it is a great time to approach your visitors by wishing them a happy holiday season and offering them an incentive to start buying things at a discount on your website for their families.  

screenshot 3 christmas campaign

3. Christmas Coupon

Everyone loves coupons, right? Those coupons work especially good in the holiday season when visitors need to buy a lot for friends and family. For this notification we did a personalised version with image and call-to-action button where visitors can sign up and get a coupon.

screenshot 2 Christmas Blog

4. Christmas Welcome Campaign with Sequence


Christmas is a good time to get new customers and with this campaign you can let them know you think about them in an automated way. The first notification will be sent when a visitor signs up to the platform and they can get more information through clicking on the action button with ‘Click here to get started’. Three days after the initial push notification the user gets the second push notification with some tips. Through this way you nurture your leads and you refer them back to your site.

screenshot 4 Christmas campaignscreenshot 5 Christmas blog

5. Countdown till Christmas

Let customers know there is not much time left for Christmas shopping and give them the urge to shop through adding a timer or countdown to Christmas clock to your notifications.

screenshot 6 Christmas blog

6. Welcome Gift Campaign

Who doesn’t love free gifts? Everyone right. Give your customers a small gift when they sign up to let them know you are grateful that they signed up.

screenshot 6 Christmas campaign

7. Xmas Gift Campaign

Why just leave it at giving your customers a small gift when they sign-up? Why not give them a gift as well just for Christmas to let them keep coming back to your site.

screenshot 7 christmas campaign

Hyper-personalization & How to Incorporate it into Your Marketing Strategy

What is Hyper-personalization? How does it differ from traditional personalization?

hyper-personalization-difference

Artificial intelligence has brought about the phenomenon hyper-personalization, which enables more appealing and individualized communication with consumers.

Traditional personalization in customer engagement has been used commonly in email marketing. This mainly consists of simply including some static fields from the customer database to the email body, such as a customer’s name or salutation.

Hyper-personalized messages, on the other hand, enhance the customer experience by tailoring to each individual’s preferences based upon user behavior. More than simply including the customer’s name in an email, hyper-personalized campaigns utilize real-time data and user behavior to create the most effective automated, individualized communication strategies.

Frizbit enables optimal communication with customers by taking all of the available data points that take individual wants and needs into account. The hyper-personalization offered by Frizbit can provide you with behavior-driven marketing campaigns in multi-channel, that you will only need to setup once before you start bringing your customers back and start increasing your revenues. 


Hyper-Personalization Can Help You…

1. Compose individualized, appealing messages with dynamic parameters

frizbit-hyperpersonalization-laptopNot surprisingly, Frizbit allows you to address each of your users personally with their individual names included in your text. However, to take your campaign to the next level, Frizbit provides the ability to hyper-personalize your messages by using multiple dynamic parameters in both your text used and images displayed. Inviting, individualized language that makes use of the data points listed below will make your customers feel that they are valued, increasing re-engagement.

  • Product Data: Products or services previously engaged with their names, categories, images, prices, etc.
  • Purchase History of the User: Total amount spent, frequency of purchase, basket size, basket value, categories of products.
  • Time of Engagement: Last time of visit, last time of taking an action, how many specific actions they took in a certain period of time, how often they visit, registration date
  • Device Data: Device model, brand, operating system, version, browser used
  • Browsing History: Web pages visited, terms searched, filters and sorting selected, time spent and actions taken on the website.

2. Nail the timingfrizbit-hyperpersonalization-time

Hyper-personalization enables you to figure out when users would be most likely to engage with your company. With Frizbit, you can either set messages to be sent at a specific, repeated time or at a time triggered after a specified user engagement. This way, if you want John to receive a reminder for an event that occurs at 8 a.m. every Tuesday, he can, or if you want Jane to receive a message 24 hours after she last visited your site, she can, too.

3. Target based upon user behavior  Screen Shot 2019-06-06 at 3.48.01 PM

Using hyper-personalization, you can make it so that certain user behaviors trigger specific messages. These can be sent to the users through the preferred channel at the time of the behavior or at a specified time after the behavior.  For example, a clothing website could individualize messages based off of what a user buys, how much a user has spent, or at what time a user has engaged the most. To prevent annoying your users, which may cause them to opt out of messages, Frizbit allows you to limit the number of messages received by a single user in a certain timeframe with the Frequency Cap feature and limit the lifetime of your messages with the Time to Live feature.

4. Use the preferred language of usersScreen Shot 2019-06-04 at 11.12.21 AM

Frizbit has the ability to pick up on the preferred language of the user based on the default language on his or her desktop or mobile device or the language they choose to use on the website. This way, whether one is an English or Spanish speaker in the United States, for example, your company can communicate with him or her in a way they will understand and appreciate.

5. Make use of users’ geolocation

Sapling-Round-Analog-Zone-Clock-Dial-E-Hands-SKnowing the specific time zone, country, city and even the local area a customer is located in is important when it comes to effective communication. Taking advantage of this information will make it possible to send messages at the times in which your subjects will be most likely to engage. Also crafting your messages differently for each city or country will yield improved results in your campaigns.

6. Segment using demographics

Further segment users based upon the following demographics in order to communicate more effectively.

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  • Name
  • Gender
  • Age
  • Civil status
  • Birthday

7. Choose the right channel

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Whether a message is sent via email, text message, web push notification, or app push notification makes a difference in how it is perceived. For example, if you are sending a detailed progress update, an email would be the best route, but if you are reminding a customer about a sale ending in an hour, a quick text message would be the way to go. For registered users, you can use email and SMS, while non-registered users can opt to receive push or app notifications, so they do not feel invaded. With Frizbit, you can create automated and hyper-personalized campaigns in each of these channels, which will give you the freedom to choose which platform will work best for each message you wish to send.


With Frizbit’s hyper-personalization, you can create meaningful connections with your users through effective communication on a variety of channels. The artificial intelligence used will improve the reception of your products and services, increasing customer re-engagement. Register to Frizbit for an online demo to see how hyper-personalization can improve communication with your customers today!

Text Messages: Stronger than Ever with Automation and Behavioral Targeting

eugene-chystiakov-1483024-unsplashText messaging has been used as a marketing platform for years, but in relatively ineffective ways. Some may view Short Message Service (SMS) marketing as costly for businesses, since sending out a massive amount of texts can be expensive. Moreover, critics may point out that text messages can only convey limited information or that recipients may find it intrusive and consider the messages as spam. However, these drawbacks only apply to the current way in which SMS marketing is being employed–in a uniform, impersonal manner.  When used in a hyper-personalized and automated way, SMS can be an extremely effective avenue to both engage and re-engage customers.

Universal Advantages of SMS Marketing & Communication

  1. Instant communication

Screen Shot 2019-05-28 at 1.21.23 PM

In today’s day and age, the majority of people who own a mobile phone carry it with them at all times. This makes SMS an especially effective medium when it comes to communicating messages that are dependent on time, such as a notification that a promotion is ending soon or a reminder that another customer might take the item a user left in his or her cart. Being clear-cut and convenient, unlike lengthy emails or tedious phone calls, time will be saved on the sides of both the sender and receiver. This leads to an efficient, effective transmission of information.

2. Highly Likely to be read

frizbitphone

While not everyone has email notifications turned on, most people receive text notifications. According to research, 90% of text messages are read within three minutes of being delivered and 82% of people report reading every SMS they receive. This is about four times the open rate of emails, which is around 20%. Even if one does not open your message, a preview of the text is likely to show up on their phone, still reaching your consumer.  

3. Unsaturated form of marketing

Screen Shot 2019-05-28 at 1.21.38 PM

It is estimated that the average person is bombarded with 4,000 to 10,000 advertisements a day. With social media and digital advertising being the more commonly used platforms at the moment, users become desensitized to these ads, making them more likely to scroll past and ignore the content. The usage of ad-blockers also inhibits these tactics. A text message, on the other hand, stands out because it is more direct and eye-catching, which is important considering the high volume of ads one sees in a day.

4. Can maximize user reach

Screen Shot 2019-05-28 at 1.13.10 PM

While Whatsapp, Facebook, and other mobile messaging apps require smartphones, text messages are accessible to all mobile users. In the United States, for example, while 95% of the population owns a mobile phone, only 77% of those are smartphones, which renders 17% unable to receive communication through push notifications, app notifications, or emails on their phones. Globally, only around half of all mobile users have smartphones. Using SMS will enable you to contact a significant portion of users you could be missing otherwise.

5. Less likely to be marked as spam

Research suggests that while a whopping 53% of emails are marked as spam, only 2.8% of text messages are. Thus, SMS can increase both your overall reach and chances of user re-engagement.


Benefits When Used in an Hyper-personalized Fashion

Using automation and behavioral targeting, Frizbit can mitigate for the general faults that SMS advertising is thought to have, as well as add further benefits to those listed above. Reach your highest engagement rates ever thanks to the following capabilities of hyper-personalized text messaging:

  • Call the users by their names
    • Let them know they are important
  • Use advanced personalization parameters
    • i.e. price, product name, product category
  • Trigger messages based on user behavior
    • i.e. geolocation, related products, cart abandonment

Sample Use Cases of Hyper-Personalized Text Messages Sent via Frizbit

1) Incomplete transactions

Frizbit-Sms-marketing-usecase1-incomplete-transaction

Remind customers to complete their purchases if they left any products in their carts.

2) Appointment reminders

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Make remembering appointments easier on customers and reduce no-shows. This is perfect for salons, dentists’ or doctors’ offices, restaurants, or any other service that offers reserved timeslots.

3) Event Promotion

Frizbit-sms-marketing-usecase3-event-reminder

Behavioral targeting will enable you to recommend content your users will enjoy.

4) Geo-location

Frizbit-sms-marketing-usecase-4-geolocation

When a customer is in a certain area at a certain time, it can trigger a relevant SMS.

5) Promotions & Sales

frizbit-sms-marketing-usecase5-promotions

Encourage users to take advantage of limited-time discounts.

6) Travel Alerts

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Arranging travel can be complicated for clients. They will be more likely to return to your agency if their experience flows smoothly with helpful reminders and suggestions.

7) Holidays

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Wish customers a happy holiday and encourage them to let your company help them celebrate.

8) Opinion Polls

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Figure out how to improve customer service and ratings by encouraging feedback.


You can start utilizing automated and hyper-personalized SMS to bring customers back effectively and generate targeted conversions having high return on investment. Frizbit will enable your business to create timely, meaningful connections with users, via behavioral text messages. Register to Frizbit now for an online demo to see how you can take your communication with your users to the next level!

How to Orchestrate your Marketing Strategy on Multi-Channel?

Many companies are taking advantage of managing their communication with their customers over multiple channels, leaving most of these channels to be managed by different teams or parties. The result of this strategy is that their customer is being sent different messages over different channels. Instead of attacking users with irrelevant information over different channels, companies should start to cater to their customer’s personalized needs and interests while managing them centrally. If you are not catering to your user’s preferences and interests, your user is more likely to opt-out from all communication that connects you directly to your user.

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

In today’s day in age, customers have all of the power, leaving sellers constantly trying to compete against each other in order to get the end result necessary, which of course is to bring that customer back and consider them when planning from future purchases. To adapt to this reality, businesses must strive to make it as easy as possible for customers to gain access to their site. This is made possible by the sheer orchestration of all of your communication centralized on different channels, so that you are able to interact with your users in the most effective way possible. Therefore, creating a simple way for users to receive the same message over different channels, creating an effective strategy for retaining users.

Why Should You Utilize Automation Through Multi-Channels?

Value has more to do with being there for people rather than selling the industry’s best. Thus, resulting in an increase of customer retention. This is vital, because even a five percent increase in customer retention can raise profits by 25-95 percent. If you are not already sold by this statistic, imagine this: It costs five to 25 times more to get a new customer than it does to keep the customer you already have. Therefore, it is important to keep that user engaged through multi-channel marketing.

Segmentation and Triggered Messages on Multi-Channel Marketing

Segmentation and Triggered Messages on Multi-Channel Marketing

Benefits of Multi-Channel Marketing Orchestration

  • Reach more customers on all of the channels that they prefer
  • Drive more traffic to your website/app, therefore generating more revenue
  • Engage with anonymous users who prefer not to share their personal info, via push notification channel
  • Able to create a customer engagement journey through scenarios and templates created for each channel to be sent at the best time for each
  • The user and campaign analytics that Frizbit provides, allows you to track performance of your campaigns on each channel
  • Optimize your pitches and discover how to connect better with your customers on a more personal level, with A/B testing and machine learning
  • Engage with customers in a less overwhelming way
  • Successful with companies operating in multiple locations and languages—Frizbit is able to plan specific marketing campaigns for specific regions or a targeted audience coupled with unique product offerings—building long-term loyalty through localization and multilanguage feature
Example of Creating Sequences on Multi-Channel Marketing

Example of Creating Sequences on Multi-Channel Marketing

The Different Forms of Multi-Channel Marketing

1. Email Marketing

Email Marketing Example on Multi-Channel Marketing

Email Marketing Example on Multi-Channel Marketing

one of the most common and effective methods of marketing

  • Instead of bombarding users with emails every day, Frizbit is able to strategically build a series of emails (combined with the other channels) that will grasp your user’s attention during the time that is best selected for them
  • Able to build a subscriber list
  • Customers appreciate and want to learn more about what you have to offer on a timeline that makes sense for them
  • Provide a call to action—show customers the action you are encouraging them to take next

 

2. SMS Marketing

SMS Marketing Example on Multi-Channel Marketing

SMS Marketing Example on Multi-Channel Marketing

98% of all text messages are read and only 22% of emails are read

  • Giving you a direct line to your customers, instantly and virtually guarantees that they will read it
  • Texts are an intimate tool—they relate to close relationships (giving customers a reason to stick with you)
  • Frizbit is able to send out automated and personalized text messages to each customer based on their actions X hours after they abandon website
  • Speed and convenience is essential—instant access to everything
  • After sending an email, customers will benefit greatly from receiving a SMS reminder that they have received an email containing specified information

 

3. Web Push Notifications 

Web Push Notification Example on Multi-Channel Marketing

Web Push Notification Example on Multi-Channel Marketing

a one click process to redirect customers to your site

  • Send directly to their device via browser at any time, even when they are not on your website
  • Send urgent sales alerts, out of stock availability, price drop alerts and cart abandonment reminders
  • Schedule notifications
  • Easily reach consumers through mobile and desktop in real time
  • Enhance user experience without requesting personal information such as an email—just by clicking allow, is enough to start sending push notifications

 

4. App Push Notifications

App Push Notification Example on Multi-Channel Marketing

App Push Notification Example on Multi-Channel Marketing

targeted notifications that can really bring people back at the right time and ensure your service is not forgotten

  • Mostly the same as web push notifications, except they are sent for the app
  • Reel customers back in by giving them a reason to come, sometimes all it takes is that extra push

 

Integrating Multi-Channel Strategies

In today’s society, it can take up to twenty impressions across multiple marketing channels to convince a potential customer to take action. Some companies stress that they are overwhelming their customers by repeating a message, but this is not the case. Most of the time customers will not read the entirety of the content being sent to them, but by solely receiving those automated messages, it is sparking curiosity in their minds. Users need to see the message you are trying to convey multiple times before they actually begin paying attention. This is easily done through consistent messaging across multiple channels.

It is predicted that customers will likely interact with at least two marketing channels out of the many offered, so Frizbit ensures that they are consistent with their information across all marketing channels. With stable content, this will ultimately make your brand memorable. When viewing automated messages, people are looking for content and products that interest them personally. Frizbit is able to fulfill these needs by collecting user data after gaining permission from the user and targeting customers based on their interests, ultimately, bringing your customer back.

Start marketing your brand over multi-channels collectively by signing up for Frizbit today!

 

How to Increase Travel Bookings Through Automated Campaigns

Booking abandonment rates within the travel industry are at over 80 percent, according to Leonardo.com. These rates are a result of the longevity of the purchasing process involved when looking into flights, hotels and all things travel-minded. This type of planning takes up some serious time, and in our busy lives, it has become quite difficult to find that time. Travel businesses should take initiative in recovering abandoned bookings for their customers through marketing automation campaigns.

Web push notifications are a new channel that you can utilize to communicate with anonymous users in an automated way, in order to bring them back to your website. They offer customer engagement, increased revenue opportunities and customer satisfaction without requiring an email address.

Online travel websites are benefitting the most from the use of automated push notifications, within all other industries. Through all stages of the booking process, companies are able to send relevant and personalized notifications that will help increase conversion rates and boost customer satisfaction in the newest and most convenient way available.

How Can Travel Sites Bring Customers Back Through Automated Push Notifications?

1. Notify Users About Travel Deals

Starting at the beginning of the purchasing process — Most users begin by researching various destinations and costs of different hotels and flights. Imagine finding a hotel or flight that is of interest to you, but the price is far too high for your liking. Instead of having to go through the hassle of monitoring that hotel or flight each day in hopes for a price drop, imagine how much easier it would be if you were alerted through a push notification regarding that specific price reduction.

These notifications have the unique ability to contact users about broader sales and target people based upon their specific interests. For example, if you are running an early summer discount sale, you might target users who have previously searched for sunny destinations along the coast in order to alert them of a new or upcoming sale within that area of interest.

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Push notifications help trigger the beginning of the travel planning process and gives that extra push that is necessary in finalizing their decision.

2. Abandoned Booking Reminders

Cart abandonment is a major issue within the travel industry because of the longevity of the booking process. Research is a very crucial part of travel and users tend to first research many websites in order to find the best deal for them. Nearly 40 percent of users agree that they abandon a travel website simply because they are still researching other options.

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By retargeting users through push notifications, travel companies are able to remind users of what they were previously looking at and also provide recommendations to the user based upon what they formally looked at. Again, the idea is all about benefiting the customers and making the booking process easier for the user.

3. Cross-Sell Campaigns

Travel businesses should take full advantage of cross-selling because it offers opportunities to sell services such as hotel bookings and car rentals after the customer has booked their flight. In addition, in-flight services can also be offered such as preferred seating, pre-paid meals and in-flight entertainment.

Cross-selling and up-selling not only project increases in revenue, but also drive consumer retention.

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4. Deliver Travel Plan Alerts

Once your user determines their destination and books the trip, push notifications become a great communication tool bridged between the website and the user. Updates on future travel plans are notifications that users tend to find very helpful.

A few push notification campaigns that would be of great contribution could be preparation alerts.

  • Luggage Reminders: Get ready for your trip by packing those bags and adding any extra luggage you may need
  • Check-in Notices: Time to check-in for your flight tomorrow
  • Delay Updates: There has been a change in your flight due to weather, keep updated with our app

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Real time alerts make your user’s travel experience run smoother and increases the chances of a rebooking through your company in the future.

5. Share Useful Information About an Upcoming Destination

Information featured on mediums, such as blogs, have the outreach available to share information on ideas such as popular destinations or the best restaurants in that particular area. Blog posts share attractive information on destinations and in return, excite travellers.

travel5

If your site runs a blog or another source containing informative content, you will then be able to trigger push notifications pertaining to that content to users who have booked a trip to that specific destination. Not only is this drawing automatic attention and bringing more traffic to your website, but it is also offering quality content to your users who are more likely than not, to find it relevant.

6. Post-Trip Suggestions

Through push notifications, it is possible to send automated suggestions regarding new destinations that your customer may like to discover based on their previous destination choices.

If a customer formerly purchased a flight to Palma, a suitable suggestion would be a destination such as Seville, another city located in Spain. Bringing the customer back is the ultimate goal and by suggesting new locations, you are able to spike curiosity among your consumer and in return, sending them running back to your site.

travel6

7. Offer Customers Travel Planning Advice

Take into consideration, sending helpful tips that will help give your customers information on how to save money. This will help you to gain their business and bring the customer back instead of traveling to a competitor’s website. An example of a push notification campaign that could be put in place, could be a number of travel alerts regarding popular travel times, such as the holidays and summer.

travel7

These notifications make reaching out to the user easy by informing them when flight or hotel prices are expected to rise, the cheapest days and months to travel, among other traveling tips. This encourages users who are starting the booking process to continue visiting your site and will keep your company relevant and fresh in the minds of potential customers.

You can start utilising marketing automation through web push notifications with Frizbit now. Create an account on frizbit.com right now and start a trial on your website.

Ecommerce Holiday Marketing Calendar & Campaign Ideas

 The final quarter of the year makes up more than its share of revenue at 30%. Yet, revenue intake expands beyond the final quarter and requires planning in advance. One in five holiday purchases will be based on impulse. Therefore, in order to receive the most success, retailers should have their campaigns and communication ready.

Holiday Campaigns are mainly known for Xmas & New Years, but there are Much More Opportunities Year Round to Boost Sales!

There are endless opportunities to help increase revenue throughout the calendar year, including some of the most popular being Valentine’s Day and Mother’s Day. Beyond these, each new month brings a new marketing campaign waiting just around the corner.

Ultimate Holiday Campaign Calendar for Marketers with Campaign Ideas for 17 Important Date

Campaigning is made simple when it is utilised effectively. Lately discovered web push notifications channel is super effective in sending holiday sales alerts and sharing exciting offers. They are built to grab a desktop or mobile user’s attention even when they are not browsing through that website. They act as a message delivery system, adding a personal touch to better target and engage with an audience. It’s much easier than e-mails to collect subscribers and it’s also more effective in re-engaging. Push notifications are able to contribute to a company’s success year round by building anticipation, keeping subscribers updated and bridging the gap between brand and consumer. That’s why the following sample images are prepared in web push form!

  1. January 1st — New Year’s
    Use this opportunity to wish your consumers a Happy New Year and encourage the celebration of new beginnings. This is the perfect way to endorse the act of planning for the upcoming year.
    0101 New Years Campaign Screenshot
  2. February 4 — Super Bowl
    The Super Bowl is the game that NFL fans wait for all football season. It is watched all over the world and one of the biggest days for advertising.
    Super Bowl Campaign Screenshot
  3. February 14 — Valentine’s Day
    Valentine’s Day not only attracts couples, but any emotional being ready to project love into the lives of others. It is a day driven by romance and love, and those patiently waiting to order their chocolate covered strawberries, flowers, etc.
    Valentines Day Campaign Screenshot
  4. February 16 — Chinese New Year
    This Chinese festival is celebrated at the beginning of the lunar Chinese calendar. This date is the perfect time to connect with your customers. 2019 is the year of the pig!
    Chinese New Year Campaign Screenshot
  5. March 8 — International Women’s Day
    A public holiday dedicated to the focal point in the movement for women’s rights. A day to celebrate women and let them know how important they are.
    International Women's Day Campaign Screenshot
  6. March 17 — St. Patrick’s Day
    An Irish celebratory day in memory of Saint Patrick, the “Apostle of Ireland”, filled with Irish cheer, green and golds, leprechauns and normally lots of beer!
    St Patrick's Day Campaign Screenshot
  7. April 13 & 16 — Easter Friday & Monday
    A religious holiday with traditions associated with the Easter Bunny, colourful painted eggs and animal shaped chocolates. Let your consumers know you care about their traditions with an online sale on products!
    Easter Friday Monday Campaign Screenshot
  8. May 13 — Mother’s Day
    A day dedicated to all mom’s and mother figures. Mother’s day is a time to show how much they mean to you and though we can’t give them everything every day, they deserve to be spoiled with gifts and tons of offers.
    Mothers Day Campaign Screenshot
  9. May 28 — Memorial Day
    This holiday is noticed for remembering those who have passed away while serving in the armed forces. Memorial Day is a huge day for any major sale, considering most people are given the day off from school and work.
    Memorial Day Campaign Screenshot
  10. June 17 — Father’s Day
    A day to celebrate dads and those who act as father’s in your life. Let them know that their advice and efforts do not go unnoticed with a new set of golf clubs or a new shaving kit!
    Father's Day Campaign Screenshot
  11. July 4 — Independence Day
    A landmark day in US history, often celebrated with fireworks, red, white and blues and lots of family time. The perfect occasion for promoting all of those cookout necessities!
    Independence Day Campaign Screenshot
  12. August (US) & September (Europe) — Back to School Shopping
    The month to hit the stores for a new wardrobe for the upcoming school year. Consumers are ready to show off their new style and have everything new, the perfect opportunity to keep them up to date on new arrivals and the latest collections!
    Back to School Shopping Campaign Screenshot
  13. September 3 — Labor Day (US)
    A day to recognise the contributions that workers have made to the strength and prosperity of the US. Labor Day is another huge day to offer up major sales!
    Labor Day Campaign Screenshot
  14. October 31 — Halloween
    Halloween is a recognisable event which businesses, especially online, regularly use to communicate with their audience. This event is highly surrounded by trick or treating, the concept of carving pumpkins and dressing up in all kinds of costumes. Understand your audience’s interests and reach out with promo codes and limited offers.
    Halloween Day Campaign Screenshot
  15. November 22 — Thanksgiving
    Thanksgiving is all about giving thanks. Give back to your consumers and encourage the extended thanks to their families and those close to them with a sale on turkey dinner or a 2 for 1 deal on their favourite moscato.
    Thanksgiving Campaign Screenshot
  16. November 23 & 26 — Black Friday & Cyber Monday
    The sale days of all days! The monumental moment for retailers and online businesses to provide significant sale prices on their products. This point in the retailer timetable is the most important for marketers. The revenue brought in from these sale days, makes up 30 percent of the overall annual revenue.
    Black Friday Campaign Screenshot Cyber Monday Campaign Screenshot
  17. December 25 — Christmas
    Everyone shops for Christmas, that is a given. Therefore, it is a great time to approach your list of consumers by wishing them a happy holiday season and by encouraging them to get after all of the deals in order to prepare for the busy Christmas season.
    Christmas Campaign Screenshot

Why Should Retailers Invest in Web Push Notifications?

  • Send holiday sales alerts
  • Share exciting offers and contests
  • Send updates on new products and back in stock notifications
  • Offer gifts with purchases
  • Inform users on extended sales offers
  • Offer exclusive deals
  • Personalise the holiday selling experience
  • Don’t just sell products — sell the brand
  • Put emphasis on customer loyalty through engagement
  • Inform about time-sensitive deals and price drops
  • Encourage reviews

How Blogs Can Increase User-Engagement Through Push Notifications

Web push notifications on desktop mobile devicesWhat Are Real Website Push Notifications?

People sometimes tend to confuse web push notifications with pop-ups that get in the way of one’s virtual experience when actually browsing on a webpage. This is not the case for push notifications. Push notifications are intended to notify subscribers even when the users are not on the websitesimilar to how mobile applications inform their users.

Push notifications are quickly taking off and on the up rise in the technological community, according to Ritchie Pettauer, digital media strategist and pro blogger, who uses web push notifications to point readers to his blog whenever he publishes a new tutorial or a helpful article.

Once a blog post goes live, subscribers to that blog will receive a notification on their mobile or desktop device immediately and once the user clicks on the web push notification, they will be redirected to the URL provided by the blogger.

  1. Drive More Traffic to Your Website in Real Time

Web push notification example for blogs on desktopBeing able to bring the readers back again and again to the blog, increases traffic and in return, more reach is produced.Push notifications are the latest channel that is nudging subscribers and future viewers to return to that website. Web push notifications are proving to be a big advantage in the process of converting one-time viewers into returning visitors.

Once first-time visitors interact with a blog post that they had seen shared on a social media site, such as Facebook, they are able to also share that post if they enjoy it, but may never return to that particular blog again because they are not aware the blogger has published again.

Push notifications allow viewers to subscribe to the blog during their first visit, while the initial love for that content is still fresh. This helps to constantly increase traffic flow to that blog through repeating visits and easy access.

  1. Going the Extra Mile for Your SubscribersWeb push notification example for blogs on mobile

Web push notifications allow bloggers to send instant content to their viewers. Through welcoming and immediate interaction, viewers feel more connected to the blogger and like a top priority.

The instant interaction that web push notifications provide to an audience, allows that content to feel new, opposed to a blog post shared solely on social media that they found randomly scrolling through Facebook at night. By receiving that immediate notification to their mobile or desktop device, it allows readers to feel like they are a part of something and one of the first to view that content.

  1. Push Notifications Have a Higher Opt-in & Click Through Rate Than Email and Other Channels

Push notifications eliminate the hassle of signing up through an email address and the long process of providing all of your personal information. Along with this, users tend to click on these notifications right away, and if they do not, the notification is still subconsciously on their mind until they do.

How to collect subscribers easily with Frizbit

A sample process of how users can opt-in to push notifications on websites easily.

Whereas, emails tend to lay in a subscriber’s inbox or spam folder without any urgency to check the content. Having push notifications instead of emails is especially important for time-sensitive posts, such as topics on current events or a new trend. This allows the blogger to be considered the first to the story.You can also find more information at our blog post 7 Reasons to Start Using Web Push Notifications Now, on why push notifications are more effective than emails.

CTR Optin Rate Comparison with frizbit comp

Web push notifications allow subscribers to see that time-sensitive piece immediately. They also provide bloggers with the ability to promote a live or upcoming video broadcast and give exposure to their latest social media updates, which is helpful in the process of building a brand.

  1. Creating a Large Impact Through Minimal Effort & Time

Once web notifications are set-up accordingly for your blog, you are ready to go! Marketing companies, like Frizbit, begin managing those notifications and create personalized messages directed at your audience.These messages reach subscribers through all channels, with those subscribers being contacted as soon as you want and as much as you want.This marketing tool makes delivering real-time relevant messages to viewers, easier than ever with it only taking a few minutes to send a push notification.

Frizbit Notification Creating Screenshot

  1. Satisfy Readers with Relevant Content Directed at Their Interests

The priority is the subscriber. The idea is to keep them happy. As a blogger, you cannot expect all of your readers to stay updated with each post you make. This is especially true if the content being produced is daily or even weekly.Web notifications are a simple strategy that keep readers re-engaged with content. Frizbit allows you to segment your subscribers with their user behavior on the website, such as what content they have been reading in their previous visits. Therefore, you are able to send relevant messages about the topics that interest the user the most and avoid messages regarding posts that a subscriber might not be interested in.

Not only does this establish relevant communication between you and your subscriber, but you can also engage with them at the perfect time. You can achieve that by scheduling the notifications to be sent at specific times and as often as you decide. This allows for that extra assurance of a successful engagement, as well as the satisfaction of the subscribers.

Frizbit push notification scheduling screenshot

Begin Using Push Notifications Today and Don’t Let Those Posts Go Unread

frizbit create a website screenshot

Web push notifications create a demand of immediate action on the part of the subscriber. Subscribers are given the option to either close the notification or click on the notification, where they are taken directly to the content. Being able to interact with the content that a reader is viewing has become a vital element in user experience.

Create a free account with Frizbit today! Then simply select“Create a New Website” and insert the information for your blog. After that, you will be able to start sending push notifications in just a few minutes!

The Complete Guide of Web Push Notifications for E-commerce Marketers

At your e-commerce company, increasing online sales & revenue is probably your main goal which is going to last forever. In order to achieve that, you are using a mix of channels and platforms, such as Google Adwords, Facebook Ads, Retargeting Ads, Pop-ups, Emails, SMS, etc. But this year, if you’d like to be ahead of the competition, you have to add an innovative solution to your existing technology stack of traditional marketing channels. This new “hack” is “Automated Web Push Notifications”. It’s like automated cart abandonment emails but without email or product retargeting ads but without ads.

You might be aware of the “Web push notifications”, which are the browser version of the push notifications we know from mobile apps. With web push notifications, websites can get opt-in from users without email addresses and send notifications even when the users are not on the website.

Why to use Website Push Notifications at your Online Store?

  • Higher Engagement Rate: Web push notifications have x4 higher click rate than emails, with an average click rate of 8.5%, while emails have an average click rate of 2.4% according to Mailchimp.
  • Higher Opt-in Rate: Web push notifications have x3 higher opt-in rates than emails with opt-in rates ranging between 2–10% depending on the country, industry and type of website; while it is 2% for e-mails according to Sumo
  • Re-engage with Users Who Don’t Sign-Up: Many users prefer not to leave any personal information on the website, because of this they don’t sign-up or leave an email address for newsletters. But with web push notifications, you can bring them back even you don’t know their e-mail address.
  • No App Needed: Via web push notifications you can send push notifications both mobile and desktop users, without having a mobile application.

Yes, website push notifications is a quite nice retention channel in general and “manual” push notifications are very useful for blogs and media websites, BUT as an e-commerce you can make the most out of it only with “automated” push notifications.

How does push notifications on automation work?

  1. Scenarios: Define scenarios of customer journey, after which the notifications will be triggered and sent automatically. These are “IF this THEN that” type of scenarios such as “if the user abandon the cart after adding items then send a cart reminder notification after X hours”
  2. Templates: Create templates of notifications for each scenario and personalise them with dynamical parameters such as “Product Name”, “Product Image”, “Product Category”, “Customer Name”, etc.

Why Automated Push Notifications are Crucial for E-commerce?

  • Always to the right person: As push notifications are triggered by user behavior, always the most relevant users receive it. That’s why both click rates and conversion rates are quite high.
  • Automation is time-efficient: As notifications are triggered automatically with user behavior, you set the scenario and template once, and that’s it. So, you don’t have to spend any more time to write content of notification, etc.
  • Hyper personalised: You can personalise notifications not only with demographic parameters such as “First Name” or “Salutation” but also any dynamic parameter you have such as “Product Name”, “Product Category”, “Product Image”

Automated Push Notification Use Cases for E-commerce

Cart Abandonment Notification Example
Cart Abandonment Notifications: 

Probably the most effective and most converting campaign type ever for e-commerce, as 3 quarters of the carts are abandoned on the average. It’s very powerful as it can recover the abandoned carts even from the not signed-in users -which is not possible with cart abandonment emails- Strongly recommended for any type of e-commerce.

Scenario:
IF the user does [AddToBasket] event for a {Product}
AND does NEITHER [Purchase] NOR [RemoveFromBasket] event.
THEN send after X hours.

Product Retargeting Notification Example

Product Retargeting Notifications:

This is quite similar to the retargeting ads, now you simply don’t need ads to do retargeting. You don’t need to buy ads or deal with ad blockers, because you can do retargeting with notifications. Many users browse products but then leave the website without even adding to the cart. Now we can remind them the last product they have browsed.

Scenario:
IF the user does [ProductView] event for a {Product}
AND does NOT [AddtoBasket] event.
THEN, send after X hours.

 

Category Retargeting Notification Example
Category Retargeting Notifications:

Many users visits category pages, product listing pages or search result pages even before clicking on a product. Indeed, they take enough actions to tell us what they are really up for. Wouldn’t be great if we could send push notifications with their search terms or the category names of the products they have searched for?

Scenario:
IF the user does [ProductView] > 3 event where the {ProductCategory} = “PERFUME”
AND does NOT an [AddToBasket] event.
THEN send after X hours.

Periodic-Retention-Web-Push-Screenshot

Periodic Retention Notifications:

Most valuable users are always returning users. Then you have to bring them back periodically for a good reason.
You can create automated campaigns to invite them periodically back to the website with some incentives that you can provide, such as discounts or coupon codes.

Scenario:
IF the [Last Session] is more than X days, THEN send

Cross-Sell Notification Example

Cross-Sell Notifications:

If you are an e-commerce selling a lot of items which can be combined together? Then you can create cross-sell campaigns to automatically suggest a complementary product some days after the customer completes their purchase.
Wouldn’t be nice to complete their look?

Scenario:
IF a user does [Purchase] event
AND there is a combination product
THEN send after X days

Up-Sell Notification Example

Up-Sell Notifications:

Most of the time users are confused with the alternatives and they are waiting for someone to say “this is it!” as the salesman in a fashion store saying “If I were you, I would buy that”. Then why not doing the same digitally? Create an up-sell campaign for automatically suggesting the user with your battleship of your collection.

Scenario:
IF the user does receives [CartAbandonment] notification for a {Product}
AND does NOR [PURCHASE] NEITHER [RemoveFromBasket] event.
THEN send after 2 days.

The New Permission Marketing after GDPR

New methods and tips for brands to do permission marketing after losing majority of their mailing lists due to GDPR

What is Permission Marketing?

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. 

The term of Permission Marketing was coined by Seth Godin in 1999 on his book with the same name “Permission Marketing: Turning Strangers into Friends and Friends into Customers”. This concept can be defined as the antecedent of inbound marketing. It inspired many brands to shift how they do marketing. It encouraged (only some of) the brands to stop bombarding their audience with advertising in paid media and to reach out to them with a type of content they promise after getting the permission from them. You can read more on the article on Seth’s blog.

Examples of Permission Marketing

Landing pages which request our email address in order to send us a white paper, an e-book or invitation to an event or webinar can be some decent examples of permission marketing. The most common example by brands is that they ask e-mail addresses to send their newsletters. It’s also common to incentivise by offering a discount for e-commerce companies.

Channels of Permission Marketing

Even though it has been used as synonyms, permission marketing is not all about email marketing. There are many other and effective opt-in based channels.

  • Email marketing has been flagship of permission marketing channels for many years, due to being more affordable and direct.
  • SMS marketing has been used widely as well, as it is quite powerful to reach users in seconds, but harder to get the permission for a mobile phone number and it’s more expensive per each message sent.
  • Direct mail, another popular channel of old times, are mainly forgotten in most of the countries now at least for many digital businesses. In your mailbox I bet you are finding some brochures about the supermarkets or services around your location, but you didn’t give permission for that, did you?
  • Social media channels such as Facebook or Twitter are some other channels can be counted as permission marketing as end users follow or like pages and brands share their information or updates via there.
  • Push notifications came to our lives as the newest method of opt-in based marketing channel. We have push notifications in our lives since 2009 on mobile apps and mainly since 2015 on websites.

But Permission Marketing was Really Permitted by End Users?

If it was really permission based, why are we receiving emails or text messages from the senders that we have never permitted? As an end result, these channels are identified as “spammy” by end users. But what is wrong with them? That’s due to the fact that, these channels are inherently weak for privacy and personal information, which allows this conclusion to be drawn.

On all of permission marketing channels except push notifications, the medium requires a type of disclosed address to convey the message to its subscriber.

  • For email that’s the email address.
  • For sms that’s the mobile phone number.
  • For direct mail it’s the work or home address.

One can easily copy and paste a spreadsheet with thousands of emails or phone numbers in seconds and start spamming. That’s why these channels can be used to spam, even though no consent is given.

Why GDPR was Rolled Out?

It is not only hackers, who find insecure databases to steal information from, causing you to receive emails from people that you don’t know. In the opt-in pop-up of many brands, even without you realise or tick a box, you accept to share your contact data to the 3rd party partners of that brand. That’s why all your personal contact data are spread on different databases all over the world. That’s quite improper, no? All of this information is personal information and it should be treated as such by the brands. European Union believes so, too.

As a response to that European Union rolled a new comprehensive data protection law which is called General Data Protection Regulation or “GDPR” in short. GDPR was adopted in April 2016 by the EU Parliament and became effective on May 25, 2018.

Permission Marketing after GDPR

If you are based in EU or at least you are serving some customers within EU soil, hopefully you took the necessary means to comply with the GDPR.

There are some notable requirements brought by the regulation regarding the permission marketing.

  1. The consent should be given explicitly. It cannot be collected in silence or pre-ticked boxes.
  2. Separate consent boxes should be used for accepting to receive emails and accepting the other terms of the service.
  3. Keeping a record of the consent as an evidence including who gave the consent, when gave the consent, for what they gave the consent, where they gave the consent and if they have withdrawn consent or not.

The latter is a requirement affecting both the consents which will be collected in the future and which have been collected in the past. In case you haven’t kept the record or if you basically haven’t get the consent before, then you have to ask for the consent again. Exactly this point made lots of companies lose 90% of their email databases.

Just like the size of the opted-in email database dropping by 90%, then effectiveness, opens, clicks and revenue should drop by 90% from this channel, as well.

How to Grow your Database Again after GDPR?

The first idea to come to your mind is probably showing more pop-ups to get their e-mail address and consent, right? Yeah, but that’s not a really good idea, because that’s your reaction after losing the permission to communicate with 90% of your email database.

Why to push too hard to grow your email database? Users are already fed up with sharing their personal information to be contacted and they are much more sensitive about their privacy more than ever.

You should consider building a new database of a brand new channel:
Push Notifications.
If you have a mobile app in place, mobile push notifications;
If you have a website, website push notifications;
If you have both, use both!

You Should Start Building a Push Notification Subscriber Base, because…

  • It doesn’t require any personal information from users such as email address to deliver a message, update or offer.
  • It’s technically impossible to send a message without getting the consent.
  • It’s very easy to opt-in and opt-out.
  • It’s inherently secure as the consents are given to the domains and they cannot be faked, copied or shared to a 3rd party.
  • The consent data is stored on the secure push notification servers of the browsers you trust.
  • It naturally complies with GDPR, unless you use a data processor who doesn’t comply with GDPR.

Boost your Permission Marketing with Push Notifications

Push notifications are perfect complement for your permission marketing. It doesn’t cause any problems using emails and push notifications together and you can use them hand in hand.
As push notifications are free of personal data, you can still get consent from privacy-concerned people for push notifications who wouldn’t opt-in to the emails. The opt-in rate for push notifications are usually much higher than emails, so you would grow your database much faster with the inclusion of push notifications to your permission marketing toolset.