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How to Orchestrate your Marketing Strategy on Multi-Channel?

Many companies are taking advantage of managing their communication with their customers over multiple channels, leaving most of these channels to be managed by different teams or parties. The result of this strategy is that their customer is being sent different messages over different channels. Instead of attacking users with irrelevant information over different channels, companies should start to cater to their customer’s personalized needs and interests while managing them centrally. If you are not catering to your user’s preferences and interests, your user is more likely to opt-out from all communication that connects you directly to your user.

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

In today’s day in age, customers have all of the power, leaving sellers constantly trying to compete against each other in order to get the end result necessary, which of course is to bring that customer back and consider them when planning from future purchases. To adapt to this reality, businesses must strive to make it as easy as possible for customers to gain access to their site. This is made possible by the sheer orchestration of all of your communication centralized on different channels, so that you are able to interact with your users in the most effective way possible. Therefore, creating a simple way for users to receive the same message over different channels, creating an effective strategy for retaining users.

Why Should You Utilize Automation Through Multi-Channels?

Value has more to do with being there for people rather than selling the industry’s best. Thus, resulting in an increase of customer retention. This is vital, because even a five percent increase in customer retention can raise profits by 25-95 percent. If you are not already sold by this statistic, imagine this: It costs five to 25 times more to get a new customer than it does to keep the customer you already have. Therefore, it is important to keep that user engaged through multi-channel marketing.

Segmentation and Triggered Messages on Multi-Channel Marketing

Segmentation and Triggered Messages on Multi-Channel Marketing

Benefits of Multi-Channel Marketing Orchestration

  • Reach more customers on all of the channels that they prefer
  • Drive more traffic to your website/app, therefore generating more revenue
  • Engage with anonymous users who prefer not to share their personal info, via push notification channel
  • Able to create a customer engagement journey through scenarios and templates created for each channel to be sent at the best time for each
  • The user and campaign analytics that Frizbit provides, allows you to track performance of your campaigns on each channel
  • Optimize your pitches and discover how to connect better with your customers on a more personal level, with A/B testing and machine learning
  • Engage with customers in a less overwhelming way
  • Successful with companies operating in multiple locations and languages—Frizbit is able to plan specific marketing campaigns for specific regions or a targeted audience coupled with unique product offerings—building long-term loyalty through localization and multilanguage feature
Example of Creating Sequences on Multi-Channel Marketing

Example of Creating Sequences on Multi-Channel Marketing

The Different Forms of Multi-Channel Marketing

1. Email Marketing

Email Marketing Example on Multi-Channel Marketing

Email Marketing Example on Multi-Channel Marketing

one of the most common and effective methods of marketing

  • Instead of bombarding users with emails every day, Frizbit is able to strategically build a series of emails (combined with the other channels) that will grasp your user’s attention during the time that is best selected for them
  • Able to build a subscriber list
  • Customers appreciate and want to learn more about what you have to offer on a timeline that makes sense for them
  • Provide a call to action—show customers the action you are encouraging them to take next

 

2. SMS Marketing

SMS Marketing Example on Multi-Channel Marketing

SMS Marketing Example on Multi-Channel Marketing

98% of all text messages are read and only 22% of emails are read

  • Giving you a direct line to your customers, instantly and virtually guarantees that they will read it
  • Texts are an intimate tool—they relate to close relationships (giving customers a reason to stick with you)
  • Frizbit is able to send out automated and personalized text messages to each customer based on their actions X hours after they abandon website
  • Speed and convenience is essential—instant access to everything
  • After sending an email, customers will benefit greatly from receiving a SMS reminder that they have received an email containing specified information

 

3. Web Push Notifications 

Web Push Notification Example on Multi-Channel Marketing

Web Push Notification Example on Multi-Channel Marketing

a one click process to redirect customers to your site

  • Send directly to their device via browser at any time, even when they are not on your website
  • Send urgent sales alerts, out of stock availability, price drop alerts and cart abandonment reminders
  • Schedule notifications
  • Easily reach consumers through mobile and desktop in real time
  • Enhance user experience without requesting personal information such as an email—just by clicking allow, is enough to start sending push notifications

 

4. App Push Notifications

App Push Notification Example on Multi-Channel Marketing

App Push Notification Example on Multi-Channel Marketing

targeted notifications that can really bring people back at the right time and ensure your service is not forgotten

  • Mostly the same as web push notifications, except they are sent for the app
  • Reel customers back in by giving them a reason to come, sometimes all it takes is that extra push

 

Integrating Multi-Channel Strategies

In today’s society, it can take up to twenty impressions across multiple marketing channels to convince a potential customer to take action. Some companies stress that they are overwhelming their customers by repeating a message, but this is not the case. Most of the time customers will not read the entirety of the content being sent to them, but by solely receiving those automated messages, it is sparking curiosity in their minds. Users need to see the message you are trying to convey multiple times before they actually begin paying attention. This is easily done through consistent messaging across multiple channels.

It is predicted that customers will likely interact with at least two marketing channels out of the many offered, so Frizbit ensures that they are consistent with their information across all marketing channels. With stable content, this will ultimately make your brand memorable. When viewing automated messages, people are looking for content and products that interest them personally. Frizbit is able to fulfill these needs by collecting user data after gaining permission from the user and targeting customers based on their interests, ultimately, bringing your customer back.

Start marketing your brand over multi-channels collectively by signing up for Frizbit today!

 

How to Increase Travel Bookings Through Automated Campaigns

Booking abandonment rates within the travel industry are at over 80 percent, according to Leonardo.com. These rates are a result of the longevity of the purchasing process involved when looking into flights, hotels and all things travel-minded. This type of planning takes up some serious time, and in our busy lives, it has become quite difficult to find that time. Travel businesses should take initiative in recovering abandoned bookings for their customers through marketing automation campaigns.

Web push notifications are a new channel that you can utilize to communicate with anonymous users in an automated way, in order to bring them back to your website. They offer customer engagement, increased revenue opportunities and customer satisfaction without requiring an email address.

Online travel websites are benefitting the most from the use of automated push notifications, within all other industries. Through all stages of the booking process, companies are able to send relevant and personalized notifications that will help increase conversion rates and boost customer satisfaction in the newest and most convenient way available.

How Can Travel Sites Bring Customers Back Through Automated Push Notifications?

1. Notify Users About Travel Deals

Starting at the beginning of the purchasing process — Most users begin by researching various destinations and costs of different hotels and flights. Imagine finding a hotel or flight that is of interest to you, but the price is far too high for your liking. Instead of having to go through the hassle of monitoring that hotel or flight each day in hopes for a price drop, imagine how much easier it would be if you were alerted through a push notification regarding that specific price reduction.

These notifications have the unique ability to contact users about broader sales and target people based upon their specific interests. For example, if you are running an early summer discount sale, you might target users who have previously searched for sunny destinations along the coast in order to alert them of a new or upcoming sale within that area of interest.

travel1

Push notifications help trigger the beginning of the travel planning process and gives that extra push that is necessary in finalizing their decision.

2. Abandoned Booking Reminders

Cart abandonment is a major issue within the travel industry because of the longevity of the booking process. Research is a very crucial part of travel and users tend to first research many websites in order to find the best deal for them. Nearly 40 percent of users agree that they abandon a travel website simply because they are still researching other options.

travel2

By retargeting users through push notifications, travel companies are able to remind users of what they were previously looking at and also provide recommendations to the user based upon what they formally looked at. Again, the idea is all about benefiting the customers and making the booking process easier for the user.

3. Cross-Sell Campaigns

Travel businesses should take full advantage of cross-selling because it offers opportunities to sell services such as hotel bookings and car rentals after the customer has booked their flight. In addition, in-flight services can also be offered such as preferred seating, pre-paid meals and in-flight entertainment.

Cross-selling and up-selling not only project increases in revenue, but also drive consumer retention.

travel3

4. Deliver Travel Plan Alerts

Once your user determines their destination and books the trip, push notifications become a great communication tool bridged between the website and the user. Updates on future travel plans are notifications that users tend to find very helpful.

A few push notification campaigns that would be of great contribution could be preparation alerts.

  • Luggage Reminders: Get ready for your trip by packing those bags and adding any extra luggage you may need
  • Check-in Notices: Time to check-in for your flight tomorrow
  • Delay Updates: There has been a change in your flight due to weather, keep updated with our app

travel4

Real time alerts make your user’s travel experience run smoother and increases the chances of a rebooking through your company in the future.

5. Share Useful Information About an Upcoming Destination

Information featured on mediums, such as blogs, have the outreach available to share information on ideas such as popular destinations or the best restaurants in that particular area. Blog posts share attractive information on destinations and in return, excite travellers.

travel5

If your site runs a blog or another source containing informative content, you will then be able to trigger push notifications pertaining to that content to users who have booked a trip to that specific destination. Not only is this drawing automatic attention and bringing more traffic to your website, but it is also offering quality content to your users who are more likely than not, to find it relevant.

6. Post-Trip Suggestions

Through push notifications, it is possible to send automated suggestions regarding new destinations that your customer may like to discover based on their previous destination choices.

If a customer formerly purchased a flight to Palma, a suitable suggestion would be a destination such as Seville, another city located in Spain. Bringing the customer back is the ultimate goal and by suggesting new locations, you are able to spike curiosity among your consumer and in return, sending them running back to your site.

travel6

7. Offer Customers Travel Planning Advice

Take into consideration, sending helpful tips that will help give your customers information on how to save money. This will help you to gain their business and bring the customer back instead of traveling to a competitor’s website. An example of a push notification campaign that could be put in place, could be a number of travel alerts regarding popular travel times, such as the holidays and summer.

travel7

These notifications make reaching out to the user easy by informing them when flight or hotel prices are expected to rise, the cheapest days and months to travel, among other traveling tips. This encourages users who are starting the booking process to continue visiting your site and will keep your company relevant and fresh in the minds of potential customers.

You can start utilising marketing automation through web push notifications with Frizbit now. Create an account on frizbit.com right now and start a trial on your website.

Ecommerce Holiday Marketing Calendar & Campaign Ideas

 The final quarter of the year makes up more than its share of revenue at 30%. Yet, revenue intake expands beyond the final quarter and requires planning in advance. One in five holiday purchases will be based on impulse. Therefore, in order to receive the most success, retailers should have their campaigns and communication ready.

Holiday Campaigns are mainly known for Xmas & New Years, but there are Much More Opportunities Year Round to Boost Sales!

There are endless opportunities to help increase revenue throughout the calendar year, including some of the most popular being Valentine’s Day and Mother’s Day. Beyond these, each new month brings a new marketing campaign waiting just around the corner.

Ultimate Holiday Campaign Calendar for Marketers with Campaign Ideas for 17 Important Date

Campaigning is made simple when it is utilised effectively. Lately discovered web push notifications channel is super effective in sending holiday sales alerts and sharing exciting offers. They are built to grab a desktop or mobile user’s attention even when they are not browsing through that website. They act as a message delivery system, adding a personal touch to better target and engage with an audience. It’s much easier than e-mails to collect subscribers and it’s also more effective in re-engaging. Push notifications are able to contribute to a company’s success year round by building anticipation, keeping subscribers updated and bridging the gap between brand and consumer. That’s why the following sample images are prepared in web push form!

  1. January 1st — New Year’s
    Use this opportunity to wish your consumers a Happy New Year and encourage the celebration of new beginnings. This is the perfect way to endorse the act of planning for the upcoming year.
    0101 New Years Campaign Screenshot
  2. February 4 — Super Bowl
    The Super Bowl is the game that NFL fans wait for all football season. It is watched all over the world and one of the biggest days for advertising.
    Super Bowl Campaign Screenshot
  3. February 14 — Valentine’s Day
    Valentine’s Day not only attracts couples, but any emotional being ready to project love into the lives of others. It is a day driven by romance and love, and those patiently waiting to order their chocolate covered strawberries, flowers, etc.
    Valentines Day Campaign Screenshot
  4. February 16 — Chinese New Year
    This Chinese festival is celebrated at the beginning of the lunar Chinese calendar. This date is the perfect time to connect with your customers. 2019 is the year of the pig!
    Chinese New Year Campaign Screenshot
  5. March 8 — International Women’s Day
    A public holiday dedicated to the focal point in the movement for women’s rights. A day to celebrate women and let them know how important they are.
    International Women's Day Campaign Screenshot
  6. March 17 — St. Patrick’s Day
    An Irish celebratory day in memory of Saint Patrick, the “Apostle of Ireland”, filled with Irish cheer, green and golds, leprechauns and normally lots of beer!
    St Patrick's Day Campaign Screenshot
  7. April 13 & 16 — Easter Friday & Monday
    A religious holiday with traditions associated with the Easter Bunny, colourful painted eggs and animal shaped chocolates. Let your consumers know you care about their traditions with an online sale on products!
    Easter Friday Monday Campaign Screenshot
  8. May 13 — Mother’s Day
    A day dedicated to all mom’s and mother figures. Mother’s day is a time to show how much they mean to you and though we can’t give them everything every day, they deserve to be spoiled with gifts and tons of offers.
    Mothers Day Campaign Screenshot
  9. May 28 — Memorial Day
    This holiday is noticed for remembering those who have passed away while serving in the armed forces. Memorial Day is a huge day for any major sale, considering most people are given the day off from school and work.
    Memorial Day Campaign Screenshot
  10. June 17 — Father’s Day
    A day to celebrate dads and those who act as father’s in your life. Let them know that their advice and efforts do not go unnoticed with a new set of golf clubs or a new shaving kit!
    Father's Day Campaign Screenshot
  11. July 4 — Independence Day
    A landmark day in US history, often celebrated with fireworks, red, white and blues and lots of family time. The perfect occasion for promoting all of those cookout necessities!
    Independence Day Campaign Screenshot
  12. August (US) & September (Europe) — Back to School Shopping
    The month to hit the stores for a new wardrobe for the upcoming school year. Consumers are ready to show off their new style and have everything new, the perfect opportunity to keep them up to date on new arrivals and the latest collections!
    Back to School Shopping Campaign Screenshot
  13. September 3 — Labor Day (US)
    A day to recognise the contributions that workers have made to the strength and prosperity of the US. Labor Day is another huge day to offer up major sales!
    Labor Day Campaign Screenshot
  14. October 31 — Halloween
    Halloween is a recognisable event which businesses, especially online, regularly use to communicate with their audience. This event is highly surrounded by trick or treating, the concept of carving pumpkins and dressing up in all kinds of costumes. Understand your audience’s interests and reach out with promo codes and limited offers.
    Halloween Day Campaign Screenshot
  15. November 22 — Thanksgiving
    Thanksgiving is all about giving thanks. Give back to your consumers and encourage the extended thanks to their families and those close to them with a sale on turkey dinner or a 2 for 1 deal on their favourite moscato.
    Thanksgiving Campaign Screenshot
  16. November 23 & 26 — Black Friday & Cyber Monday
    The sale days of all days! The monumental moment for retailers and online businesses to provide significant sale prices on their products. This point in the retailer timetable is the most important for marketers. The revenue brought in from these sale days, makes up 30 percent of the overall annual revenue.
    Black Friday Campaign Screenshot Cyber Monday Campaign Screenshot
  17. December 25 — Christmas
    Everyone shops for Christmas, that is a given. Therefore, it is a great time to approach your list of consumers by wishing them a happy holiday season and by encouraging them to get after all of the deals in order to prepare for the busy Christmas season.
    Christmas Campaign Screenshot

Why Should Retailers Invest in Web Push Notifications?

  • Send holiday sales alerts
  • Share exciting offers and contests
  • Send updates on new products and back in stock notifications
  • Offer gifts with purchases
  • Inform users on extended sales offers
  • Offer exclusive deals
  • Personalise the holiday selling experience
  • Don’t just sell products — sell the brand
  • Put emphasis on customer loyalty through engagement
  • Inform about time-sensitive deals and price drops
  • Encourage reviews

How Blogs Can Increase User-Engagement Through Push Notifications

Web push notifications on desktop mobile devicesWhat Are Real Website Push Notifications?

People sometimes tend to confuse web push notifications with pop-ups that get in the way of one’s virtual experience when actually browsing on a webpage. This is not the case for push notifications. Push notifications are intended to notify subscribers even when the users are not on the websitesimilar to how mobile applications inform their users.

Push notifications are quickly taking off and on the up rise in the technological community, according to Ritchie Pettauer, digital media strategist and pro blogger, who uses web push notifications to point readers to his blog whenever he publishes a new tutorial or a helpful article.

Once a blog post goes live, subscribers to that blog will receive a notification on their mobile or desktop device immediately and once the user clicks on the web push notification, they will be redirected to the URL provided by the blogger.

  1. Drive More Traffic to Your Website in Real Time

Web push notification example for blogs on desktopBeing able to bring the readers back again and again to the blog, increases traffic and in return, more reach is produced.Push notifications are the latest channel that is nudging subscribers and future viewers to return to that website. Web push notifications are proving to be a big advantage in the process of converting one-time viewers into returning visitors.

Once first-time visitors interact with a blog post that they had seen shared on a social media site, such as Facebook, they are able to also share that post if they enjoy it, but may never return to that particular blog again because they are not aware the blogger has published again.

Push notifications allow viewers to subscribe to the blog during their first visit, while the initial love for that content is still fresh. This helps to constantly increase traffic flow to that blog through repeating visits and easy access.

  1. Going the Extra Mile for Your SubscribersWeb push notification example for blogs on mobile

Web push notifications allow bloggers to send instant content to their viewers. Through welcoming and immediate interaction, viewers feel more connected to the blogger and like a top priority.

The instant interaction that web push notifications provide to an audience, allows that content to feel new, opposed to a blog post shared solely on social media that they found randomly scrolling through Facebook at night. By receiving that immediate notification to their mobile or desktop device, it allows readers to feel like they are a part of something and one of the first to view that content.

  1. Push Notifications Have a Higher Opt-in & Click Through Rate Than Email and Other Channels

Push notifications eliminate the hassle of signing up through an email address and the long process of providing all of your personal information. Along with this, users tend to click on these notifications right away, and if they do not, the notification is still subconsciously on their mind until they do.

How to collect subscribers easily with Frizbit

A sample process of how users can opt-in to push notifications on websites easily.

Whereas, emails tend to lay in a subscriber’s inbox or spam folder without any urgency to check the content. Having push notifications instead of emails is especially important for time-sensitive posts, such as topics on current events or a new trend. This allows the blogger to be considered the first to the story.You can also find more information at our blog post 7 Reasons to Start Using Web Push Notifications Now, on why push notifications are more effective than emails.

CTR Optin Rate Comparison with frizbit comp

Web push notifications allow subscribers to see that time-sensitive piece immediately. They also provide bloggers with the ability to promote a live or upcoming video broadcast and give exposure to their latest social media updates, which is helpful in the process of building a brand.

  1. Creating a Large Impact Through Minimal Effort & Time

Once web notifications are set-up accordingly for your blog, you are ready to go! Marketing companies, like Frizbit, begin managing those notifications and create personalized messages directed at your audience.These messages reach subscribers through all channels, with those subscribers being contacted as soon as you want and as much as you want.This marketing tool makes delivering real-time relevant messages to viewers, easier than ever with it only taking a few minutes to send a push notification.

Frizbit Notification Creating Screenshot

  1. Satisfy Readers with Relevant Content Directed at Their Interests

The priority is the subscriber. The idea is to keep them happy. As a blogger, you cannot expect all of your readers to stay updated with each post you make. This is especially true if the content being produced is daily or even weekly.Web notifications are a simple strategy that keep readers re-engaged with content. Frizbit allows you to segment your subscribers with their user behavior on the website, such as what content they have been reading in their previous visits. Therefore, you are able to send relevant messages about the topics that interest the user the most and avoid messages regarding posts that a subscriber might not be interested in.

Not only does this establish relevant communication between you and your subscriber, but you can also engage with them at the perfect time. You can achieve that by scheduling the notifications to be sent at specific times and as often as you decide. This allows for that extra assurance of a successful engagement, as well as the satisfaction of the subscribers.

Frizbit push notification scheduling screenshot

Begin Using Push Notifications Today and Don’t Let Those Posts Go Unread

frizbit create a website screenshot

Web push notifications create a demand of immediate action on the part of the subscriber. Subscribers are given the option to either close the notification or click on the notification, where they are taken directly to the content. Being able to interact with the content that a reader is viewing has become a vital element in user experience.

Create a free account with Frizbit today! Then simply select“Create a New Website” and insert the information for your blog. After that, you will be able to start sending push notifications in just a few minutes!

The Complete Guide of Web Push Notifications for E-commerce Marketers

At your e-commerce company, increasing online sales & revenue is probably your main goal which is going to last forever. In order to achieve that, you are using a mix of channels and platforms, such as Google Adwords, Facebook Ads, Retargeting Ads, Pop-ups, Emails, SMS, etc. But this year, if you’d like to be ahead of the competition, you have to add an innovative solution to your existing technology stack of traditional marketing channels. This new “hack” is “Automated Web Push Notifications”. It’s like automated cart abandonment emails but without email or product retargeting ads but without ads.

You might be aware of the “Web push notifications”, which are the browser version of the push notifications we know from mobile apps. With web push notifications, websites can get opt-in from users without email addresses and send notifications even when the users are not on the website.

Why to use Website Push Notifications at your Online Store?

  • Higher Engagement Rate: Web push notifications have x4 higher click rate than emails, with an average click rate of 8.5%, while emails have an average click rate of 2.4% according to Mailchimp.
  • Higher Opt-in Rate: Web push notifications have x3 higher opt-in rates than emails with opt-in rates ranging between 2–10% depending on the country, industry and type of website; while it is 2% for e-mails according to Sumo
  • Re-engage with Users Who Don’t Sign-Up: Many users prefer not to leave any personal information on the website, because of this they don’t sign-up or leave an email address for newsletters. But with web push notifications, you can bring them back even you don’t know their e-mail address.
  • No App Needed: Via web push notifications you can send push notifications both mobile and desktop users, without having a mobile application.

Yes, website push notifications is a quite nice retention channel in general and “manual” push notifications are very useful for blogs and media websites, BUT as an e-commerce you can make the most out of it only with “automated” push notifications.

How does push notifications on automation work?

  1. Scenarios: Define scenarios of customer journey, after which the notifications will be triggered and sent automatically. These are “IF this THEN that” type of scenarios such as “if the user abandon the cart after adding items then send a cart reminder notification after X hours”
  2. Templates: Create templates of notifications for each scenario and personalise them with dynamical parameters such as “Product Name”, “Product Image”, “Product Category”, “Customer Name”, etc.

Why Automated Push Notifications are Crucial for E-commerce?

  • Always to the right person: As push notifications are triggered by user behavior, always the most relevant users receive it. That’s why both click rates and conversion rates are quite high.
  • Automation is time-efficient: As notifications are triggered automatically with user behavior, you set the scenario and template once, and that’s it. So, you don’t have to spend any more time to write content of notification, etc.
  • Hyper personalised: You can personalise notifications not only with demographic parameters such as “First Name” or “Salutation” but also any dynamic parameter you have such as “Product Name”, “Product Category”, “Product Image”

Automated Push Notification Use Cases for E-commerce

Cart Abandonment Notification Example
Cart Abandonment Notifications: 

Probably the most effective and most converting campaign type ever for e-commerce, as 3 quarters of the carts are abandoned on the average. It’s very powerful as it can recover the abandoned carts even from the not signed-in users -which is not possible with cart abandonment emails- Strongly recommended for any type of e-commerce.

Scenario:
IF the user does [AddToBasket] event for a {Product}
AND does NEITHER [Purchase] NOR [RemoveFromBasket] event.
THEN send after X hours.

Product Retargeting Notification Example

Product Retargeting Notifications:

This is quite similar to the retargeting ads, now you simply don’t need ads to do retargeting. You don’t need to buy ads or deal with ad blockers, because you can do retargeting with notifications. Many users browse products but then leave the website without even adding to the cart. Now we can remind them the last product they have browsed.

Scenario:
IF the user does [ProductView] event for a {Product}
AND does NOT [AddtoBasket] event.
THEN, send after X hours.

 

Category Retargeting Notification Example
Category Retargeting Notifications:

Many users visits category pages, product listing pages or search result pages even before clicking on a product. Indeed, they take enough actions to tell us what they are really up for. Wouldn’t be great if we could send push notifications with their search terms or the category names of the products they have searched for?

Scenario:
IF the user does [ProductView] > 3 event where the {ProductCategory} = “PERFUME”
AND does NOT an [AddToBasket] event.
THEN send after X hours.

Periodic-Retention-Web-Push-Screenshot

Periodic Retention Notifications:

Most valuable users are always returning users. Then you have to bring them back periodically for a good reason.
You can create automated campaigns to invite them periodically back to the website with some incentives that you can provide, such as discounts or coupon codes.

Scenario:
IF the [Last Session] is more than X days, THEN send

Cross-Sell Notification Example

Cross-Sell Notifications:

If you are an e-commerce selling a lot of items which can be combined together? Then you can create cross-sell campaigns to automatically suggest a complementary product some days after the customer completes their purchase.
Wouldn’t be nice to complete their look?

Scenario:
IF a user does [Purchase] event
AND there is a combination product
THEN send after X days

Up-Sell Notification Example

Up-Sell Notifications:

Most of the time users are confused with the alternatives and they are waiting for someone to say “this is it!” as the salesman in a fashion store saying “If I were you, I would buy that”. Then why not doing the same digitally? Create an up-sell campaign for automatically suggesting the user with your battleship of your collection.

Scenario:
IF the user does receives [CartAbandonment] notification for a {Product}
AND does NOR [PURCHASE] NEITHER [RemoveFromBasket] event.
THEN send after 2 days.

The New Permission Marketing after GDPR

New methods and tips for brands to do permission marketing after losing majority of their mailing lists due to GDPR

What is Permission Marketing?

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. 

The term of Permission Marketing was coined by Seth Godin in 1999 on his book with the same name “Permission Marketing: Turning Strangers into Friends and Friends into Customers”. This concept can be defined as the antecedent of inbound marketing. It inspired many brands to shift how they do marketing. It encouraged (only some of) the brands to stop bombarding their audience with advertising in paid media and to reach out to them with a type of content they promise after getting the permission from them. You can read more on the article on Seth’s blog.

Examples of Permission Marketing

Landing pages which request our email address in order to send us a white paper, an e-book or invitation to an event or webinar can be some decent examples of permission marketing. The most common example by brands is that they ask e-mail addresses to send their newsletters. It’s also common to incentivise by offering a discount for e-commerce companies.

Channels of Permission Marketing

Even though it has been used as synonyms, permission marketing is not all about email marketing. There are many other and effective opt-in based channels.

  • Email marketing has been flagship of permission marketing channels for many years, due to being more affordable and direct.
  • SMS marketing has been used widely as well, as it is quite powerful to reach users in seconds, but harder to get the permission for a mobile phone number and it’s more expensive per each message sent.
  • Direct mail, another popular channel of old times, are mainly forgotten in most of the countries now at least for many digital businesses. In your mailbox I bet you are finding some brochures about the supermarkets or services around your location, but you didn’t give permission for that, did you?
  • Social media channels such as Facebook or Twitter are some other channels can be counted as permission marketing as end users follow or like pages and brands share their information or updates via there.
  • Push notifications came to our lives as the newest method of opt-in based marketing channel. We have push notifications in our lives since 2009 on mobile apps and mainly since 2015 on websites.

But Permission Marketing was Really Permitted by End Users?

If it was really permission based, why are we receiving emails or text messages from the senders that we have never permitted? As an end result, these channels are identified as “spammy” by end users. But what is wrong with them? That’s due to the fact that, these channels are inherently weak for privacy and personal information, which allows this conclusion to be drawn.

On all of permission marketing channels except push notifications, the medium requires a type of disclosed address to convey the message to its subscriber.

  • For email that’s the email address.
  • For sms that’s the mobile phone number.
  • For direct mail it’s the work or home address.

One can easily copy and paste a spreadsheet with thousands of emails or phone numbers in seconds and start spamming. That’s why these channels can be used to spam, even though no consent is given.

Why GDPR was Rolled Out?

It is not only hackers, who find insecure databases to steal information from, causing you to receive emails from people that you don’t know. In the opt-in pop-up of many brands, even without you realise or tick a box, you accept to share your contact data to the 3rd party partners of that brand. That’s why all your personal contact data are spread on different databases all over the world. That’s quite improper, no? All of this information is personal information and it should be treated as such by the brands. European Union believes so, too.

As a response to that European Union rolled a new comprehensive data protection law which is called General Data Protection Regulation or “GDPR” in short. GDPR was adopted in April 2016 by the EU Parliament and became effective on May 25, 2018.

Permission Marketing after GDPR

If you are based in EU or at least you are serving some customers within EU soil, hopefully you took the necessary means to comply with the GDPR.

There are some notable requirements brought by the regulation regarding the permission marketing.

  1. The consent should be given explicitly. It cannot be collected in silence or pre-ticked boxes.
  2. Separate consent boxes should be used for accepting to receive emails and accepting the other terms of the service.
  3. Keeping a record of the consent as an evidence including who gave the consent, when gave the consent, for what they gave the consent, where they gave the consent and if they have withdrawn consent or not.

The latter is a requirement affecting both the consents which will be collected in the future and which have been collected in the past. In case you haven’t kept the record or if you basically haven’t get the consent before, then you have to ask for the consent again. Exactly this point made lots of companies lose 90% of their email databases.

Just like the size of the opted-in email database dropping by 90%, then effectiveness, opens, clicks and revenue should drop by 90% from this channel, as well.

How to Grow your Database Again after GDPR?

The first idea to come to your mind is probably showing more pop-ups to get their e-mail address and consent, right? Yeah, but that’s not a really good idea, because that’s your reaction after losing the permission to communicate with 90% of your email database.

Why to push too hard to grow your email database? Users are already fed up with sharing their personal information to be contacted and they are much more sensitive about their privacy more than ever.

You should consider building a new database of a brand new channel:
Push Notifications.
If you have a mobile app in place, mobile push notifications;
If you have a website, website push notifications;
If you have both, use both!

You Should Start Building a Push Notification Subscriber Base, because…

  • It doesn’t require any personal information from users such as email address to deliver a message, update or offer.
  • It’s technically impossible to send a message without getting the consent.
  • It’s very easy to opt-in and opt-out.
  • It’s inherently secure as the consents are given to the domains and they cannot be faked, copied or shared to a 3rd party.
  • The consent data is stored on the secure push notification servers of the browsers you trust.
  • It naturally complies with GDPR, unless you use a data processor who doesn’t comply with GDPR.

Boost your Permission Marketing with Push Notifications

Push notifications are perfect complement for your permission marketing. It doesn’t cause any problems using emails and push notifications together and you can use them hand in hand.
As push notifications are free of personal data, you can still get consent from privacy-concerned people for push notifications who wouldn’t opt-in to the emails. The opt-in rate for push notifications are usually much higher than emails, so you would grow your database much faster with the inclusion of push notifications to your permission marketing toolset.

5 Important Points to Decide Which Push Notification Solution to Use

A list of 5 most important points to consider while making the decision on your browser push notification provider and setup.

No matter if you are a business owner, a digital marketer or a marketing agency, either you have been already or will be at the position to start using push notifications on your website. But there are a series of decisions to be made: which provider to choose, what features to look for, what kind of setup to do. Should you choose the first provider that reached to you or should you choose the provider that you see on some other websites?

The answer is a big NO!

This is because website push notifications are quite different than e-mail or sms marketing in terms of installation and subscriber data management. After you start with a provider, most of the times it is much harder to migrate from one provider to another.

That’s why you should consider your choices comprehensively, in order not to regret your decision later. Here is a list of 5 most important criteria businesses should consider before they start using web push notifications.

1. Free Services Sell Your Customer Data and That Can Become Accessible to your Competitors!

According to the main market research tools, the push notifications provider serving the most websites in the market is a completely free service. It sounds great, right? Why would you pay for it, if there is a similar one for free?
But have you ever thought why could it be free, while others are paid? You should! As they say, “There ain’t no such thing as a free lunch”. When you are using one of these completely free services, you allow your provider to collect & sell all the data on your website or app including all the personal data of your own customers including their e-mail addresses, cookies, etc. Technically, via the javascript code that you install on your website or via the SDK that you install on your mobile application, the provider is able to collect all these data.

The worst is that, as you gave the permission to sell your data, they can sell the data of your customers on any platform including DMPs and even your direct competitors can access your own customer data easily. Instead of taking advantage of using a free tool, you can lose all your customer data to your competitor. 

The answer lies behind the Terms of Services that you sign when you start using the service. Here is an example:

This data collected includes: End Users’ mobile advertising identifiers, such as Apple IDFAs and Android Advertising identifiers; End Users’ email addresses End Users’ IP address, device push token, precise location (e.g., GPS-level) data, network information, language, time zone, product preferences, and privacy preferences. The Parties shall jointly own the SDK Information, and each Party shall be entitled (without further compensation to the other) to use, share, market, license, sell, store, and otherwise exploit the SDK Information to the maximum extent permitted by law, which shall include using the SDK Information for cross-app, cross-device, and other interest-based advertising, analytics and market research.

2. Collect Subscribers Under your own Domain, Definitely not under the Sub-Domain of your Service Provider

In order to use web push notifications, browsers need to install a service worker, which is a script that your browser runs in the background. They require HTTPS setup on your server, by default. Today thanks to Let’s encrypt you can have a TLS certificate for free, and setup on your server not more than 5 minutes.

Moreover, browsers use the web push notification protocol in order to validate the ownership of the subscribers to that domain. In order to fulfill this, you had to add a file named “manifest.json” to the root folder of the website in the early versions of Google Chrome; but currently there is also public/private key encryption as an easier replacement.

But apparently, most of the service providers offer a totally contrary solution, that uses another domain they control as the base domain where the subscribers are technically collected at and bound to. It could be fair enough to offer this workaround solution only to the websites who don’t have SSL certificate. But most of the service providers, offer this as their default setup that you cannot change unless you request for it.

So basically, you are forced to collect your subscribers under a subdomain such as mywebsite.os.tc or mywebsite.myprovider.com instead of mywebsite.com. This might sound technical and trivial, but it is massively important.

If you collect your subscribers under a domain which you don’t own, all the subscribers from whom you asked permission WILL NOT belong to your website, they will belong to the website of your service provider. It will be impossible to migrate these subscribers to your own domain and it will mean the loss of all the collected subscribers if you’d like to change your provider. To sum up, you get stuck and stay desperately at the hands of your service provider forever. 

If you are already using push notifications on your website, check which sub/domain is shown on the native opt-in box. If that’s your domain, it’s fine. If it’s another domain, change your provider ASAP before you collect more subscribers on somebody else’s domain.

native-optin-flypchart-smallnative-optin-corendon-small

3. Don’t Get Blocked by All Your Future Returning Users by Directly Requesting Native Subscription

There are some different methods that you can ask your users to opt-in. But here are the most common 3 type of methods:

A) Direct Native Opt-in Box: In this method, you basically show the native opt-in box of the browser directly without any other context.
B) Notify-Box or Similar: In this method, you show a pop-up to explain to the users why they should opt-in to notifications and if the user clicks on yes, then triggering the native opt-in box.
C) Custom Button or Event: In this method, you trigger the native opt-in box after the user clicks on a custom button or check-box that you created.

web-push-notify-box-screenshot-small-without-frizbit

It is a fact that if you trigger directly native opt-in box of the browser, you get a higher opt-in rate in the short term because it requires just one click while the other methods require two clicks. However, for all other users who are not ready to opt-in at that moment, they would click on the negative choice on the opt-in box, which is to “Block”. As a result, you lose the chance to ask these users to opt-in for ever. This can be summarised as giving up a higher number of subscribers of the long term for the profit of the short term. That’s why for the benefit in the long term, it makes more sense to be patient and ask your users to opt-in after giving some context by using Notify Box or similar.

4. Choose a Solution Providing Dynamic Personalisation & Automation Capabilities

Sending the same push notification for large groups of users can be still useful for certain type of websites such as newspapers or digital media, who don’t have any customer information. However, there is a huge opportunity cost not using dynamic personalisation for any kind of website who have the information about their customers such as e-commerce, travel, B2B, etc. This is due to the fact that notifications which are personalised with dynamic parameters -such as customer name, product/service name, product/service category, etc.- have much higher Click Rate and lower opt-out rate.

The opportunity cost is even higher for the case of not using notifications triggered automatically by user behavior. Websites can at least multiply by 3x their revenue from push notifications by using triggered notifications such as cart abandonment or retargeting notifications. Moreover, there is a time cost of sending push notifications manually.

 

5. Developing an In-House Push Notifications Solution is more Costly than You Think!

Most of the service providers of push notification marketing have periodic subscription fees (monthly / yearly). Some of the companies consider if they should build their own push notifications solution in-house, just to get rid of this recurring cost. At first glance, it might sound like a very cost-effective option. But in fact, it is definitely not. Why?
– It’s not the expertise of your IT team and you have to allocate the time and effort of your valuable IT resources for months, and it will cost a lot of money.
– You will be late for months to start collecting subscribers and the opportunity cost of this is higher than the cost of taking the service from a provider.
– It’s also obvious that the solution to be developed is going to under-perform compared to your competitors and market average.
– It won’t be cost-effective for you to develop for other browsers. You would develop for only Google Chrome and you won’t be able to reach half of your users.
– It won’t make sense for you to develop state-of-the-art capabilities such as personalisation, automation, analytics, custom events for a single website.

That’s why it makes much more sense for each of your finance, marketing and IT departments, to use a service provider rather than building an in-house solution.

7 Reasons to Start Using Web Push Notifications Now

1. Most Engaging Retention Channel for Websites

In terms of retention marketing, many companies rely on other traditional channels such as emails, social media and SMS. Even though all these channels have their own reasons of existence, overall web push notifications is the unique channel to be the most engaging within the retention channels for websites for these reasons:
Web push notifications have x4 higher click rate than emails, with an average click rate of 8.5%, while emails have an average click rate of 2.4% according to Mailchimp.
– Web push notifications have >99% reach
while Facebook average post reach is below 6% according to the survey published by Ogilvy and
Web push notifications have x3 higher opt-in rates than emails, with opt-in rates ranging between 2–10% depending on the country, industry and type of website; while it is 2% for e-mails according to Sumo

2. Free to Start & Cost Effective

First, most of the web push notification providers, including Frizbit, have a freemium tier that you can use free, until reaching some specific number of subscribers. This gives an adequate time period to try and see the effect.

Second, the pricing of most of the web push notification services is based on monthly subscription fees based on the number of subscribers, just like e-mail marketing services. Except two major differences; the monthly cost is usually lower than email marketing and also there is no extra cost charged per message, you can send unlimited notifications within your plan.

Third, usually there is neither one-time on-boarding fees required to setup the solution nor forced yearly contracts which requires you to pay upfront.

Thus, absolutely there is no reason not to start using web push notification, from an economical point of view.

3. Easy to Setup & Build a Subscriber Base

You only need 15 minutes in total to start collecting web push notification subscribers: 5 minutes to create an account on a web push notification platform like Frizbit and then 10 minutes more to install the codes on your website. After spending these 15 minutes, you can start collecting web push notification subscribers directly and your subscriber collection pop-up starts appearing on your website real-time.

chrome-mac-native-opt-in-promptchrome-android-native-opt-in-prompt

It’s very easy to build a subscriber base, because all you need is getting the permission from your users on your website to send push notifications to them. They can simply opt-in to your notifications with a single click to the “Allow” button on the pop-up that appears on your website.
On desktops, it appears on the top left corner of the browser screen, while it appears on the bottom part of your screen on the mobile devices.

Web push notifications is an opt-in based (subscription-based) channel just like e-mail or app push notifications. So, more subscribers you collect means a larger audience that you can reach by sending a notification directly within seconds. That’s why, easiness to opt-in is quite crucial on the success of these opt-in based channels.

4. No Personal Data Required to Re-Engage & GDPR Compliant

Imagine an end user -which all of us are- who would like to get updates, news or offers from a specific brand, company or media. I don’t have any other choice of sharing at least a type of contact information.
– in case of email marketing, I have to share my email address,
– in case of SMS marketing, I have to share my mobile number,
– in case of social media, I have to to share my profile, in most of the cases which have my full name on it.
That’s really bad! Not only because I’m forced to share my personal information with the advertisers, but also my personal data, my e-mail address or mobile number can leak to 3rd parties that I have no relation with.

One of the best things about web push notifications is that it absolutely doesn’t require any personal data from the end user, which is quite contrary to other retention channels such as e-mail, SMS or social media. Even when a random not-logged-in first time visitor just clicks on the “Allow” button for notifications, then you can re-engage with him/her whenever you want.

Also, if your web push notification provider complies with other requirements of GDPR as a data processor and as a data controller, you would have a new channel to retain your customers, still being GDPR compliant.

PS. Yes, Frizbit is GDPR compliant!

5. Highly Time Efficient

Before my startup, I was an ex-head of digital marketing at a large e-commerce company and I know how much time it requires to deal with tens of different digital channels to improve the RoI. So, I can hear you saying

“I’m busy enough and don’t have time for that. I don’t want to deal with another channel.”

I totally understand. But web push is really different.
1. Instead of writing manually each time, you can automate!
If you are wise enough to use a web push notification service such as Frizbit, which has the real automation capabilities, you don’t have to type each notification manually any more, simply because you can automate! You can basically create template of notifications which will be triggered automatically and send to the users based on user behaviour. This means that you spend time at once while setting up the auto-triggering campaigns then you don’t need to spend any time. Of course except you would want to spend more time watching your analytics to see how much revenue and traffic uplift you created by spending no time at all, haha 😀


2. Notifications are super concise!
Web push notifications are really concise and you just need to type a message of 3 lines, the maximum. What’s the time required for that? 10 seconds, 30 seconds? Something around that. Then you are already on the screen of your audience. You don’t need to spend an hour time writing and designing the email.
3. Response time is super short!
It may take more time if you have much more subscribers, but usually notifications are delivered in a couple of seconds. Then, the reaction time of the end users is also a seconds. Within less than a minute, you will see new sessions are created on your website and users are engaging with the page on your notification on real-time analytics.

6. Reach Both Mobile & Desktop Users without Having an App

App push notifications are great. They are very effective and engaging. But, well, you need to have a mobile app for that. Let’s say you have already spent a lot of time, budget and effort to have an app designed and developed. But then, you have to spend budget to have it installed on the mobile devices of your audience. Even in that case, guess what, you have still most of your traffic on your website rather than your app.


Web Push Notifications on Tablet, Mobile and Desktop Devices

Via web push notifications you can reach both mobile and desktop users, and that rocks. But keep in mind that iOS still doesn’t have support for the web push notifications, but the large majority of the mobile devices are Android. So you can reach the 68% of the mobile devices in the world with web push notifications as of September 2018.

Currently web push notifications are supported by almost all the major browsers including Google Chrome, Mozilla Firefox, Safari, Opera, Microsoft Edge. So, you can reach 89% of all the browsing audience not using iOS.

Overall, you can reach 74% of all the web browsing audience via web push notifications, including iOS and other browsers not supporting notifications.

7. Segment, Personalise, Automate the Web Push Notifications

Well, I can totally understand you, if you think web push notifications today as notifications which are written manually, sent as bulk without any segmentation and the same message for all recipients, which are not appreciated by the end users most of the time. That has been the usage for a long time and it still is, because of wrong usage of some marketers and incapability of the web push notification providers.

web-push-retention-screenshot web-push-cart-abandonment-screenshot web-push-category-retargeting-screenshot However, it’s not the case any more. I’m sure, you are fond of using personalisation parameters in e-mails, emails triggered with user behaviour such as cart abandonment or retargeting ads. Now, all is possible with web push notifications such as cart abandonment notifications, product retargeting notifications which are personalised with the name or product. But of course this can happen only if you choose a provider who have these capabilities, like Frizbit.

 

How to Disable Push Notifications on Safari

Even though we still can’t use Push Notifications on iOS, many MacOS users use Safari as their browser. Here below explains how to disable push notifications on Safari. You can also find out about how to disable push notifications on Google Chrome and how to disable push notifications on Mozilla Firefox.

STEP 1

From Safari tab, click Preferences

How to Disable Push Notifications on Safari Step 1

STEP 2

On the older versions of Safari & MacOS, click on the Notifications button,
On the newer versions of Safari & MacOS, click on the Websites button and then click on the Notifications button on the left menu.

How to Disable Push Notifications on Safari Step 2

Safari Settings about Notifications

STEP 3 

Now you can see the websites that have previously asked for permission to send you notifications. You can Allow or Deny each website from below.

  • If you click Allow, they will be able to send you notifications.
  • If you click Deny, they won’t be able to ask your permission to opt-in.
  • You can always click Remove for each website. It will remove the website from this page even if they were in Allow or Deny section. The website will be able to ask your permission.
  • If you click Remove All, all the websites will be removed and they will all be able to ask your permission to opt-in in the future.
  • You can also decide to allow or block websites to ask for permission to send notifications from the bottom of the screen. If you click and tick the box to blue, new websites will be able to ask your permission to opt-in.

How to Disable Push Notifications on Safari Step 3

STEP 4 

You can click on Notifications Preferences to go to Do not Disturb settings for advanced settings. Even though you allowed some websites to send you push notifications, you might be busy or might not want to see notifications for a specific time period or in specific situations. You can choose to not to be disturbed by notifications for some period of time;

  • For a specific time period that you can choose below
  • When the display is sleeping
  • When mirroring to TV and projectors

How to Disable Push Notifications on Safari Step 4

How to Disable Push Notifications on Safari Step 4 (2)

How to Disable Push Notifications on Chrome

We all know that push notifications are so useful both for the sending and receiving parties. Still, some websites don’t know how to use it efficiently and they disturb their subscribers a lot. Disabling Chrome push notifications is so easy! Keep reading and if you are wondering you can also check how to disable push notifications on Mozilla Firefox and how to disable push notifications on Safari.

 FIRST METHOD

STEP 1

Open Google Chrome and click on the three vertical dots icon on the right side of the address bar. Choose Settings.

How to Disable Push Notification on Chrome Step 1

STEP 2

Scroll down and click on the Advanced button to go to Advanced Settings.

How to Disable Push Notification on Chrome Step 2

 

STEP 3

Go to Privacy and Security part and click Content Settings.

How to Disable Push Notification on Chrome Step 3

 

STEP 4 

In Content Settings, choose Notifications.

How to Disable Push Notification on Chrome Step 4

 

STEP 5

At the top of this screen, you will see a toggle button, which allows you to govern if you would like to be asked by websites for notification permission or not. This toggle button gives you two options: Block OR Ask before sending (recommended).
The effect of this toggle button is for all the websites that haven’t asked for permission yet.

If the toggle button is ON, as it is by default, you allow all websites to ask your permission for notifications.
If you change the toggle button to OFF and block it, no website can ask your permission for notifications.
chrome-notifications-ask-before-sending chrome-notifications-blocked

Also, you can add or remove websites to both Block and Allow sections. The websites under the Allow section are the ones you gave permission. You can always change it by clicking on the three vertical dots icon on the right. When you click there, you will see three options: Block, Edit and Remove.

  • If you click Block, the website will be removed from the allow section and be in the block section. They won’t be able to send you notification or ask your permission.
  • If you click Edit, you can edit the website’s URL.
  • If you click Remove, the website will be removed from allow section and will have to ask again for permission to opt-in.

If you click on the three vertical dots next to the Block section, you will see Allow, Edit and Remove.

  • If you choose Allow, the website will be removed from the block section and will be allowed to send you notifications in the future.
  • If you click Edit, you can edit the website’s URL.
  • If you click Remove, you will remove the website from the block section and let them ask your permission to opt-in in the future.

When you want to add a website to block section, if you write the URL as ”domain.com” it will not work. You should go to that website and copy the full URL, paste it to block section, delete the ”/” from the end and add ”:443”. (Ex: https://www.facebook.com:443)

how-to-disable-push-notifications-on-chrome-step5 (1)

 

SECOND METHOD

An easier option is, clicking  More and then Settings when you receive a notification. This will take you directly to Step 5. You will see the website in Allow section. You can always change it by clicking on the three vertical dots icon and choosing Block.

 

more2

 

THIRD METHOD

You can also click on the button left side of the adress bar to disable notifications. After clicking, you will see Notifications section. Right side of it, there are three options: Allow, Ask, Block.

  • If you click Allow, the website can send you push notifications.
  • If you click Ask, the website will ask your permission to send notifications.
  • If you block, they won’t be able to ask permission or send notification.

 

how-to-disable-push-notifications-on-chrome-method3