The Blog

iOS 16 to support web push notifications in 2023 on Safari (finally!)

 

 

Earlier this month, the new updates from the iOS 16 operating system came to life during the WWDC 2022. Besides the innovative personalisation features, a big announcement made its breakthrough: Web Push Notifications on iOS will be a reality through Safari Beta 16. 

 

So, what does that mean to you if you work in the marketing field?

 

The operating system has significant updates, mainly on how notifications will interact with users. With seamless communication in mind, iOS 16 unlocks a whole new level to reach potential customers. We are excited to announce that Safari Beta 16 will be able to support push notifications for web apps, extensions, API integrations, and so much more.

 

This great news means potential for the websites to increase their push notification subscriber base by 50-100% on average as almost 20% of overall web traffic comes from iOS on a global level and opt-in rate on mobile devices is 4 times higher than desktop.

 

Keep on reading if you want to learn more about the innovations that web push notifications on iOS 16 and iPadOS are bringing to the table.


A brief introduction to Web Push Notifications

pop-up-vs-notification Web push notification example  / Frizbit

 

Often, web push notifications are confused with app push notifications, like those seen in the media and news industry. They might seem similar at first, however, in reality, they offer endless marketing possibilities to conduct retargeting displaying an open rate of 5% to 6% on desktop only.

 

Web push notifications are clickable alert-type messages sent by a website to the users navigating through it. After the user authorises them through a click, they will display on the user’s device screen, even if the user is not on the website any more.

 

What are many of its great advantages?

 

With web push notifications, you can:

 

  • Communicate with users in real-time without having a mobile app
  • Be present in a multi-device customer journey
  • Notify them even if they are not on your website
  • The user doesn’t need to register or fill any type of personal data
  • Comply with the latest privacy regulations as it doesn’t require third-party cookies

 

They are the latest and most powerful digital channel for websites to re-engage and communicate with subscribers while enhancing conversion funnels. They have the full capacity to bring your customers back.

 

Web push notifications and iOS operating systems

iOS Operating system

Pixabay / Pexels

 

After reviewing the relevance of web push notifications, let’s dive into the nitty-gritty of things.   Let’s find out what it means that Apple has decided to support web push notifications on iOS 16 in 2023 on Safari browser.

 

At the beginning of this year, Apple started testing new functionalities regarding push API on its iOS 15.4 Beta. It was an unexpected update as after seven years, it was the first time to see changes on Safari on macOS. Now that the beta testing is concluded, we are excited to announce that push notifications support on iOS and iPadOS isn’t a long-time expectation any more. They are expected to be launched in early 2023.

 

So, how can we interpret the appearance of this new feature?

 

Market research shows that web push notifications can have up to 80% of reach and CTR seven times higher than other traditional retargeting channels such as email marketing. This comes as no surprise, given that push notifications are widely preferred by users reporting x10 higher engagement. As we mentioned before, they are also in compliance with the privacy regulations, making it the perfect marketing tool.

 

With the announcement of the web push support on iOS 16, many are celebrating the long-awaited update. However, as expected with Apple’s history and privacy data, this too comes with a trick.

 

iOS is stepping up against its competitor with Web Push Notifications

Android vs Apple
Android vs Apple / Tada Images

 

Web push notifications have been existing on almost all operating systems (Windows, Linux even MacOS on desktop and Android on mobiles) and almost all browsers (Chrome, Firefox, MS Edge, Safari, Opera, etc.). The only major operating system which didn’t enable web push notifications was iOS. It had been always an expectation for years that Apple would enable them on iOS, as it already had them enabled on MacOS. As a result of this, Android had been the only mobile OS which had web push notifications activated. That’s why the field of web push in mobile had been completely taken by Android by now. On the contrary, Apple had no participation in the mobile market share by not having this implementation. The fact that they have decided to go ahead with this implementation will mean big changes in the market. 

 

Currently, Android is the one software that enables push notifications on web apps. This represents an additional way to communicate messages for web users who don’t prefer to install mobile apps.

 

This update sets a new direction for Apple in the tech and marketing industry. But would the company be able to step firmly against its biggest competitor?

 

Only time will tell whether this comes as another successful step by Apple or not. For now, although web push notifications support is a reality, it might not display to users as easily as we would want to.

 

Where’s the trick?

 

During the testing phase on iOS 15.4 beta, test users experimented with safari push notifications on mobile devices. Testers found out that the new feature is disabled by default, requiring the user to activate them through the settings tab.

 

Having said this, predictions expect this feature to function under a toggle basis with a new settings tab. They are expected to work not only on Safari on iOS but also on other browsers such as Chrome,Firefox, Opera etc. on iOS. 

 

Other marketing features unlocked in iOS 16

marketing features unlocked in iOS 16
iPhone Screen / Wachiwit


Some more exciting features are coming around on iOS 16 for marketers. The main areas that are more appealing are the intake for the privacy of users, home screen and lock screen settings, and finally updates on Apple Pay.

 

Some more exciting features are coming around on iOS 16 for marketers. The main areas that are more appealing are the intake for the privacy of users, home screen and lock screen settings, and finally updates on Apple Pay.

 

As we know on iOS 15.4, the privacy settings were greatly targeted as part of the operating system updates. On iOS16, we can expect an increase in the protection of the data of users. This is given that Apple wants to minimise as much as possible the data needed by apps to function properly.

 

The biggest change on iOS 16 privacy settings is related to accessing private data. With the new update, companies won’t be able to retrieve the name that users give to their devices. It means that organisations will no longer be capable of sending notifications or advertisements using the first name gathered from devices.

 

Let’s move on with the second-biggest change. Apple is coming up with tailored options for the home screen and lock screen. The new release features suggestions on the home screen with pages, apps, and widgets relevant to the focus mode the user chooses.

 

New focus modes?

 

Yes, new modes for users to disconnect more frequently from their devices. And as a side effect, we will experience a restricted impact in the interactions of apps. This certainly complicates, even more, the digital marketing scenery of strategies using opt-in notifications.

 

Lastly, the other outstanding update Apple is performing on iOS 16 is their “buy now, pay later” feature for Apple Pay. Implementing payments through instalments comes as more optimistic news for eCommerce owners, especially after limiting the usage of ads. This update is expected to increase the average ticket size and conversion rates on mobiles.

 

What all of this means for your marketing campaigns

iOS 16 updates Apple Pay

Apple Pay / CDPic

 

We have seen that Apple will continue to enhance the privacy of the data app developers can access from the app store. It is clear that reaching users in the traditional ways will only get more complex with time. Therefore, new technologies should be implemented.


On the bright side, there’s finally support for web push notifications on iOS and iPadOS. And it couldn’t come at a better timing, considering the cookieless future in marketing. This new step means for the websites to
increase their subscriber base by 50-100% on average, as 18% of overall web traffic comes from iOS.

 

If you are interested in web push notifications for your eCommerce, you can request a demo with Frizbit and may qualify for one month of everything that web push notifications have to offer.

 

On the other hand, we have seen that Apple is taking firm steps to enhance consumers’ purchasing habits with mobile devices. If you run an eCommerce, this means you will be able to expand your audience and reach a higher ticket one coming from Apple users.

 

We are sure that Apple Pay and its instalment system will be beneficial for eCommerce stores by simplifying the purchase step. We are also optimistic that boosting this online purchase practice with push notifications can bring excellent results for business owners.

 

This is all from us with these iOS 16 updates and new features. Which one was the one you are looking forward to? Which one didn’t resonate with you and your business? Let us know in the comments down below!

Affiliate marketing: the passive income source you need

 

The term affiliate marketing has become more popular over the years. It might even seem as if it is the jackpot only a few reckon. In this article, MyLead will reveal everything to be known about this hot topic, and why you should jump into this digital marketing immediately – if you haven’t already.

 

Affiliate marketing: the passive income source you need

 

If you’ve never heard of affiliate marketing before, you need to get on this digital marketing latest trend. This market has blown up in the last couple of years, and it’s predicted to grow by 10% every upcoming year. It’s time to get involved and figure out how to monetize your website, apps, and social media accounts effectively and legally.

 

Affiliate marketing is all about promoting an offer to your audience and making money when someone uses your recommendation. You sign in to an affiliate network and choose an offer you want to promote. Then, you generate a unique affiliate link and post it online. You can then promote it and get paid every time a user takes a particular action with it.

Picture1

 

Affiliate marketing is a great way to make money online. You don’t need any investments, and you can do your work whenever you want. All you have to do to get started is sign in to a network and learn how to monetize your content online.

Getting started

Picture2

Get the info

How to get started in affiliate marketing? Like in any other job, you need to know more about the subject. Read up on articles and blogs to learn all the tricks and tips and figure out what methods will work best for you. Some affiliate networks, like MyLead, offer you 24/7 support, ebooks, and tutorials, so there’s a lot to choose from.

 

Find a niche

A great way to promote your links with success is finding a niche audience who could be interested in a particular product or service. You’re looking for a group of people who share a specific interest or feature that makes them more likely to use your recommendations. You can either find a niche and then pick partner programs that match it or the other way around.

 

Internet users have different needs and preferences. Once you choose a group with a shared feature – it gets easier to shape your affiliate marketing campaign in a way that will reach them.

 

For example, if you know a lot about sports, you could look online for communities that love a specific sport discipline. Once you find them, do your research and determine what kind of products or services could interest them.

 

Picture3

 

It could be a VOD platform to watch new games, sports equipment, or a website to place bets. If you promote these kinds of offers, your chances of making a profit will grow!

 

Tip: Choose a niche topic that you are passionate about! It will be easier to stay consistent and regularly post content.

 

Choose a partner program.

While choosing a partner program, consider what you know most about. If you feel comfortable with a topic, it will be easier to make creative content about it to attract an audience. Remember that unique texts, posts, videos, and graphics you make are much more likely to appeal to Internet users than direct links posted in random places.

 

Your audience is not the only thing you need to consider while choosing the best offer. It would be best to think about a payment model, which will work for your strategy. Affiliate networks usually have a few different models to choose from.

Some of the available models include:

  • CPS – your commission comes from every sale that is made with your affiliate link,
  • CPA – you get paid once a user takes a specific action (usually one that requires a payment)
  • CPL – money comes from every lead you make, so every time you get another client interested in a specific product, it could be filling out a form, registering on a particular platform, etc.
  • PPI – commission relies on the number of people who downloaded an app.

 

Every affiliate partner program has an assigned payment model with specific details. When choosing an offer, pay attention to that element, as it predominantly affects your profits.

 

The tools you’ll need

So, you know what audience you aim your campaigns at, and you’ve chosen a partner program that could interest them and make you profit. What’s the next step? Well, you need to figure out where to post your affiliate links!

 

Building your strategy is not a one-time action. Even when you’ve selected the platforms you want to use, you have to be flexible. The goal is to find a mix of tools that work best for you and your audience. Setting up a strategy is essential, but maybe an even more critical step is evaluating it and changing what needs to be changed for your campaign to be successful.

Social Media

The first essential step is using social media accounts. No matter who you are and where you come from, you probably have at least one of them. Facebook, Instagram, TikTok, Pinterest – you can use all those platforms in affiliate marketing with excellent results.

 

The tools that might come in handy are mainly programs that allow you to make your own content – texts, graphics, videos, etc. There are hundreds of them available online for free. If you post your affiliate link as an additional part of your posts, not the main component, it will seem less spammy to the users. You have to build trust, as everyone is more likely to take a recommendation from someone who seems reliable and informed.

 

Picture4

 

Another thing you might need is link cloakers. This tool is used to fool social media platforms’ bots and prevent them from deleting your links. Real users get redirected straight to the site of the offer without having to take any extra steps. Not only that, but many link cloakers also have other functions – they analyze your traffic, block fake entries and take geo-marketing factors into account. Even though this tool is not free, it’s worthwhile and practical if you want to make money from affiliate marketing on social media.

 

Your website

If you have your own blog or a website, there are even more possibilities for you to make money with affiliate marketing. You can use tools like content lockers, which allow you to block a premium part of your content to the user until they take a certain action. If you’ve ever read an article online and been stopped by a message that you have to pay to read more – that’s a content locker. Some affiliate networks, like MyLead, give you access to make one of your own. There are a few types available, but they all work on both mobile and desktop devices and allow you to make more money on your campaign.

 

Picture5

 

You can also use paid methods, like banner ads, to promote your link online. There are templates available in affiliate networks for you to use. They can be posted on your own website, or you can pay to have them displayed on other platforms. Of course, it will take away some of your profit, but it will also increase the chances of earning more money, so make sure you plan your finances well.

Picture6

An example of a banner ad that you could use!

Apps

Affiliate marketing can also help you monetize your apps. If you own a mobile game or any other type of app, you can use tools such as Mobile Rewards. It’s made exclusively for mobile devices and allows your users to complete tasks and get benefits within your app in turn. The tasks can be connected to your affiliate account and make you profit! It’s a win-win situation. You earn money on an affiliate program, and your users get extra benefits that you can design! It can be an additional feature or a different level in a game – whatever your audience will enjoy most.

 

Imagine your user ‘dies’ in your mobile game, and they’re disappointed and frustrated that they didn’t manage to complete their level. In comes Mobile Rewards – they can complete a task and get a chance to continue the game.

 

Push Notifications

Most people do not use more than half of apps they have on their phones. Push notifications are a great way to remind people about your content. They look a lot like text messages, but shorter. Of course, the user has to give their consent for you to show them push notifications, but once they do, it’s a great way to keep users updated and involved in your offers.

 

You can set up your own push notifications for both mobile devices and websites once you’ve signed up to MyLead. In case of your push notifications not working, you can always rely on the support of experts, who will help you set everything up perfectly.

 

Digital Marketing News and Updates | May 2022

Digital Marketing News & Updates May 2022

Digital Marketing News and Updates | May 2022

The digital marketing industry as we know it is ever-evolving. And this month is no different. So the relevance of staying up to date is essential for any digital marketing professional.

 

Today, we want to present you with the latest news, trends and updates from May 2022. Let’s dive in!

 

Content:

  1. Search Marketing Updates

  2. Marketing Tech Updates

  3. Social Media Updates

  4. About Frizbit

  1. Search Marketing Updates

Google search

Pexels/PhotoMIX Company

 

Nowadays, as users, navigating through the internet means having to share our personal data. Users are exposed to revealing their full name, email address, phone number and even more personal information such as banking details. We can say that maintaining one’s privacy gets more challenging by the day.

With the recent events regarding the privacy of users, it isn’t surprising that Google is making changes to protect its users. To tackle this issue, the search giant is expanding its options to enable users to be in control of their personal information.

If you do not wish for your information to appear on the google search page, there’s only one action you need to do. You must complete the request on this form, and after the corresponding approval, the platform will take down your personal information.

Now, what does this mean for marketers?

As we have perceived, getting closer to potential customers is getting tougher. As marketers, it is clear that relying on third-party cookies to reach users isn’t a streamlined solution anymore.

Having said this, we advise marketers to start looking out for different strategies. These new tactics should be aligned to the preferences of the users, and the better way is using first-party cookies. 

 

    • Google aims to conquer the eCommerce space.

      google ecommerce

      Unsplash / Austin Distel


      As Bloomberg states, Google is putting efforts again to step strong in the eCommerce landscape. And this time, it seems that Google is willing to step up against its biggest competitor: Amazon.

      What is Google doing differently this time to overcome its competitor?

      While retailers at Amazon are required to pay the company for using the platform as a storefront, Google has started offering free shopping ads and product listings for its users.  

      With a 43% increase in search revenue in eCommerce advertising, statistics forecast success for this new initiative from Google.

      How can retailers prepare to position themselves in the upcoming eCommerce takeover successfully? 

      We suggest retailers start by being present at the Google Merchant Center. At this time, it won’t represent an extra cost for eCommerce businesses, presenting itself as a compelling opportunity. Then, we suggest setting up the product feed using the free product listing feature.

      Once the product feed is set up, the retailer will be able to display free shopping listings and run free shopping ads.

      Developing spaces and conditions that benefit online retailers is undoubtedly a leading step for Google to conquer this landscape.

    • Google Search Console tracks new desktop features in its experience report.
    • search-console-discover-performance-report
      Google Developers

      Google has announced that its Google Search Console will start tracking additional desktop features. As stated by the company:

      “Search Console now logs impressions in the Page Experience report for additional desktop features, such as Top Stories. As a result, you may see an increase in your desktop impressions in the Page Experience report and the Search and News performance reports when filtering by the “Good Page Experience” search appearance.”

      What does this mean for website owners?

      With the new log, you may see an increase in the desktop impressions on the experience report page. This change might also affect the performance reports when using the “Good Page Experience” filter.

      Possible spikes or increases should be visible after May 13th in your reports. Look out for any drastic changes and evaluate through the “Good Page Experience” if the rise shown is related to the new logging of the additional desktop features.

      2. Marketing Tech Updates

    • Meta rolls out Whatsapp Cloud: a monetisation strategy for Whatsapp.Whatsapp updates
      Pexels / Anton

       

      Whatsapp introduces its Cloud API to all businesses worldwide hosted in its parent company: Meta. This new feature becomes one of the key ways the app would finally start monetising itself.

       

      So, how does it work?

       

      Whatsapp Business Accounts will pay on a per-message basis. The rates will vary depending on the number of messages sent per month and your region.

       

      This new API targets smaller businesses and eases the third-party channel integrations process. This integration process usually would take up to weeks, and thanks to this tool, it would only take a few minutes.

       

      Through the Cloud API, businesses can have a better CRM experience. The tool will enable account owners to store private data through the app seamlessly. You will be able to integrate all tickets through one channel, increasing efficiency and productivity. This feature becomes relevant for larger businesses.

       

      The API is compatible with Zendesk and MessageBird, which truly facilitates communication operations for small and big businesses to connect with more people.

       

      Whastapp API Cloud isn’t the only change the platform will have. The regular Whatsapp Business app will also get an upgrade offering premium paid features.

       

      What’s included in the paid version?

       

      You will enjoy:

      • The ability to manage up to 10 chats across multiple devices.
      • Customised ‘Click-to-Chat’ links
      • Statistics

      More updates and features, as well as pricing information, will be available later during the year.
      This also enables online stores to send WhatsApp messages to their users who leave without completing a purchase via WhatsApp. If you have an e-commerce and are looking for a solution to run WhatsApp cart abandonment campaigns you can request a demo with Frizbit.

       

    • Stripe supports Bitcoin payments.Crypto-social
      Stripe

      Stripe is one of the largest online payment gateways in the world. It is known for revolutionising the eCommerce ecosystem, and this time it isn’t the exception. Now, the latest update the company wants to implement is partnering with Bitcoin and offering it as a payment method.

       

      The company valued above 100,000,000 USD has teamed up with the crypto startup OpenNode. This incursion into the cryptocurrency landscape will allow users to convert balances and payments directly into Bitcoin.

       

      What’s the impact on eCommerce owners?

       

      Thanks to millions of users, broadening the usage of cryptocurrencies can increase transactions. This is certainly a positive shift in the eCommerce landscape by easing the online purchase customer journey experience.

      3. Social Media Updates

    •  Instagram introduces a new Feed

      New Instagram Feed
      Instagram

    • As Adam Mosseri stated in his official publication, the video experience is taking more relevance in the future of Instagram. The ever-changing app has announced that it has started testing a more immersive layout in its visual feed.

      This change will take place for both images and videos with a 16:9 proportion. This new update makes the posts appear in a full-screen format on your device.

       

      In the light of creating immersive experiences, the app is elevating its reels consumption. The platform will start recommending more reels in its suggested section of the Home Page. This shift aligns with the so-desired trend of ranking video content at the front store of the app.

       

      How does this affect your content strategy?

       

      More and more, the platform is trying to stay upfront with its largest competitor: TikTok. They have been studying what makes TikTok so engaging, and this new shift comes as a consequence.

       

      Definitely, video content will keep being prioritised by the algorithm. Therefore, adapting your content to the Reels format is essential. Instagram has mentioned that the so-loved stories might start appearing in the home feed, similar to the current TikTok experience.

       

      Lastly, the platform has announced the option of pinning content to the feed to make the experience of the users smoother and more engaging.

    •  Twitter launches Twitter Circle.

      Twitter CircleTwitter 

      Similar to the “Close Friends” Instagram feature, Twitter is rolling out its “Twitter Circle” feature to share exclusive content with a selected audience.

       

      This innovation allows users to select up to 150 profiles to interact with private content, whether they are followers or not. Twitter Circle is now in its beta phase. However, it will only be available for limited accounts worldwide when it is fully released.

       

      We will have to see how this new feature integrates with the app and its new owner Elon Musk, who didn’t include this in his new proposals for the platform.

    •   TikTok Pulse

      Twitter Pulse
      TikTok 

      TikTok has announced that they are launching a new programme called “Pulse” to bring brands closer to its customers through advertisement.

      Using the “For you” section, the platform plans to add advertisements that are relevant to the brands users consume the most. They have carefully designed the experience by placing the volume of advertisements in proportion to the usage of the app. The more time you spend in the app equals more relevant ads.

      TikTok Pulse allows advertisers to put their brand next to the main content of their feed. Specifically, TikTok highlights 4% of the posts to be shown in the ‘For you’ section. The advertising will be displayed within this range, becoming widely seen and relevant to users.

      “We are focused on developing monetisation solutions in available markets so that creators feel valued and rewarded on TikTok,” the company explained.

      The beta phase will begin with the participation of creators, public figures and media channels that should have at least 100,000 followers.

      4. About Frizbit

    • Frizbit at the datathon of @Reach Incubator

      Frizbit team
      Frizbit team

      The Frizbit team visited Paris earlier in May!

      Reach Incubator is a European incubator for startups specialising in AI & data management products and services.

      This year, the datathon took place at the École Polytechnique in Paris. For two days, more than 30 companies exposed their data management solutions. 

      Frizbit was selected to participate in the “Explore” phase of the program. 

‘Cookieless’ strategies for eCommerce and CMOs

 

‘Cookieless’ strategies for eCommerce and CMOs

 

On the 10th of May, we organised our very first on-site meetup of this year after a long 2-year covid-break. At this conference co-organised by Jevnet, Áticco Workspaces and Frizbit, we covered key ‘Cookieless’ strategies that eCommerce managers and CMOs should adopt to cope with the upcoming restriction of third party cookies, which will take place by the end of 2023.

The roundtable was composed of compelling digital marketing experts such as Oriol Cortejà, the head of SEM; Josep L. Dorsé, the senior BDM of Jevnet and our co-founder and CEO, Ata Gür. 

 

“How we adapt to this new reality will determine the success of businesses in terms of business and sales.  For those able to adopt new strategies, their results will improve in comparison to the eCommerce who are reticent” -Josep L. Dorsé.

 

With this quote, we dive into the main challenge and impact most digital businesses will face with these new changes regarding the privacy data of users. It is no secret that the way we develop digital marketing campaigns will need to change soon, and the faster we adapt, the easier it will be.

 

Estrategias Cookieless para eCommerce Ata Gur

The moderator, Josep L. Dorsè and the panellists Ata Gür and Oriel Costejà

 

The roundtable aimed to provide the audience with the leading strategies and alternatives and explain the impact of this new regulation on digital businesses. 

Next, we will be discussing the main takeaways of this lively event.

 

What does the cookieless future mean for marketers?

The digital marketing industry is quite dynamic and in constant change. We have been exposed to different challenges in the past. However, our teams and strategies have been the key assets to help us overcome the obstacles. And in this case, it shouldn’t be any different.

From the point of view of a user, it is true that the privacy boundaries in the digital ecosystem have been crossing off-limits in recent years. As an ecosystem and as marketers, we should aim to create dynamics that reduce any potential threat to our users.

The cookieless future means for marketers that we will have to adapt and modify our existing strategies in the best interest of the users. Luckily for us, in the same way that the industry evolves, so do our tools to get closer to the users in the digital space, such as the first-party data cookies.

 

How will the new restriction affect the digital marketing industry dynamics?

There are three trends that are shaping the behaviour of the industry.

  1. Privacy of Users: The expectations of users about privacy and transparency directly impact how we gather and collect data.
  2. Platform & Tech Changes: All browsers are restricting the usage of mainly 3rd party cookies.
  3. Regulation: Restrictions are more rigorous on the use of personal data, which ultimately results in implementing additional requirements in the way users give their consent.

Impact in the short and medium-term.

The consequences this will bring to the digital marketing ecosystem gravitate towards two main aspects: 

  1. How brands can reach and measure new audiences to connect with them.

  2. How publishers will be able to monetise their content through paid ads. 

Having said that, the restriction of third party data cookies will immediately result in:

  1. The inability of digital businesses to track demographic information, customer behaviour or interests of their users.

  2. The change in how we collect historical data (Welcome GA4)

  3. Difficulty in tracking the customer journey.

  4. As a direct result of the previous statements, companies will no longer be able to run personalised
    retargeting ads and effectively measuring their marketing efforts.

  5. The loss of conversions and the decrease in the reach ratio.


And how does this look in the long term?

Digital Transformation Google

Source: Digital Marketing Transformation Presentation by Google

 

We have been undergoing a tendency in which users are more concerned with their privacy and the way their data is being handled. As it can be seen on the graph above, moving towards the cookieless future, there is a clear trend in which the usage of cookies to create conversions will keep decreasing over time. 

On the other hand, an apparent change is happening aligned to the preference of users and shifts within the industry. The modelled conversion model is a clear example of how digital businesses will benefit from adapting cookieless strategies. The trend shows a clear increase in the revenue ratio thanks to its features combining first-party data with machine learning algorithms. 

Alternatives and tactics for implementing first-party data strategies.

Now that we understand the impact and direct consequences for businesses, a question to be asked is: How can I manage to have a competitive business while still enduring the cookieless restrictions?

Generally speaking, marketers and advertisers will need to modify their actions under two principles:

  1. Transparency profiling:

Independent of the platform used, being transparent and informing the user about what information is being collected will play a vital role in the navigation of users.

  1. Reporting:

Report all the digital assets and the information gathered from campaigns to enrich audiences.

As mentioned before, every major shift also comes with an opportunity for evolution and growth. We will introduce you to 4 alternatives to third-party cookies that will help you thrive with success in your future marketing campaigns:

 

  1. Meta Business:

    Example of Conversions API sharing data directly from Shopify to Facebook.

    Example of Conversions API sharing data directly from Shopify to Facebook.
    Source: Rui Zhi Dong 


    The platform will still be an option for running advertising campaigns. However, they will operate under their own Conversions API to remain up to date with the new cookieless restrictions. It works by directly sharing with Facebook the data gathered from an eCommerce platform to reach the highest results. This alternative is excellent if you are familiar with the previous Pixel usage. This method will allow advertisers to develop successful campaigns, track conversions and make adjustments in the Ads manager when needed.

     

  2.  Consent Mode:
    Screen Shot 2022-05-16 at 5.17.18 PM

    How Consent Mode works by Google


    It is an API compatible with Google Ads, Floodlight and Google Analytics, developed by Google. This feature aims to improve metrics and data reporting, modelling, and accuracy. It works using two new tag settings that will help to control ads and analytics cookie storage based on user consent status.

    For this feature to work under the cookieless restrictions, the user needs to enable the consent mode first. Once it is on, it informs the new Google tags that permission has been granted to use first-party cookies for ads and analytics.

    With these changes, and combined with the modelling conversion, Google is confident that they will be able to have a significant impact on digital businesses by providing users with more precise data.

     

  3. GA4 / Google Analytics 4:


Demographics Report - GA4
Google Analytics 4 – Sample Demographic Report
Source: Google

 

Migrating to Google Analytics 4 as soon as possible is essential for any online business that strives to build strategies based on historical customer data.

In addition, by migrating to this analytics platform, website owners will be able to better understand the true customer journey in a cross-platform setting.

Within its benefits, the platform announces to provide intelligent business predictions and behavioural algorithm data to drive impact for companies. GA4 announces businesses will be able to scale through accurate data.

 4. Web Push Notifications Retargeting:  

Web Push Notification Example

Example of Web Push notifications by Frizbit

Following the cookieless trend, web push notifications are the only and latest available method to perform dynamic retargeting. It is simply a push notification sent through browsers on both mobile and desktop devices. This is becoming the only tool for running retargeting campaigns using first-party data.

 

It is a tool aligned to the new preferences of users. All that is needed for an eCommerce to send hyper-personalised push notifications in real-time is that the visitor opts-.in to push notifications from the website.

Web Push notifications opt-in process by Frizbit

Web Push notifications opt-in process by Frizbit

 

With this channel, it’s possible to retarget users through every step of their shopping journey while respecting the privacy and data of users and also being competitive in the digital ecosystem.

 

We can conclude that collecting data from visitors and providing personalised experiences will represent a complex challenge. However, at Frizbit, we believe that adapting to the new strategies as early as possible will bring positive results to any business in the long term.

 

Lastly, we would like to thank everyone who took part in this experience and made it possible for the event to be quite insightful for everyone attending. Special thanks to our co-organisers Jevnet and Áticco Working Spaces for their collaboration and continuous support.

 

If you missed the event and want to catch up with the latest digital marketing strategies and tools using first-party data, the replay of the session is available here.

 

We hope to see you around next time!

Digital Marketing News and Updates from April 2022

Digital Marketing News and Updates from April 2022

    1. Search Marketing Updates

    2. Marketing Tech Updates

    3. Social Media Updates

    4. About Frizbit

 

    1. Search Marketing Updates

  • Google Introducing multisearch

With the multiple search, you can now ask questions about an object by taking a picture of it. This makes it possible to find the answer to tricky searches that are difficult to put into words, simply by taking a photo of the object.

It is possible to use the multi-search to answer visual needs, for example decoration.

If you want to buy a sofa, just take a picture of your living room and add the query “sofa” and google will find you a sofa that will match your living room.

If you want to buy a t-shirt that you saw in the street but in another color, you just have to take a picture of the t-shirt and add the query “red” to find it in red.

If you want to know how to take care of a plant, you just take a picture of the plant and add a query “care” to know when you have to water it.

With multi-search in Lens, you can go beyond the search field and ask questions about what you see, you can refine your search with a color, an attribute or a question.

pt1 pt2

To use this feature, all you need to do is open the Google app, tap the Lens camera icon and take a picture.

Then, swipe up and press “+ add to your search” to add an attribute.

  • Performance Max introduces new features to help you grow your business

The new Performance Max feature will help you to

  • Understand campaign performance
  • Find new customers
  • Easily upgrade Smart Shopping campaigns

Performance Max allows you, through an optimal combination of inventory and Google Ads formats, to meet the customer at the right time, because it is difficult to always know where the customer is because people move quickly from one device to another so automation helps them meet their customers at the right moment.

Performance Max will help you understand how your text, images, and videos resonate with customer segments, but also understand automation-based decisions and find levers to improve campaign results. With this, you will be able to adapt your campaigns and marketing strategy.

For example, if you are running a campaign for tents, you may find that camping enthusiasts are more interested in images of people camping than images of the tent. This will allow you to adjust your strategy.

Once your Performance Max campaigns have been created, each problem detected will be accompanied by a proposed solution in order to launch your campaign.

Here is the example of the Dime Beauty case from Google’s blog:

“Dime Beauty, a natural beauty and skincare retailer, was looking to acquire new customers while driving online sales of its product inventory. Dime launched the new customer acquisition goal with Performance Max and set a higher value for new versus existing customers. The retailer increased sales by 64% and increased its return on ad spend (ROAS) by 50% compared to its campaign before activating new customer acquisition. With the new customer acquisition objective, Dime even saw a 462% increase in new customers while maintaining its cost per acquisition”. said Google in its blog

velo1 vélo2 vélo3

    2. Marketing Tech Updates

  • Pinterest Rolls Out Extension for e-commerce Platform WooCommerce

Pinterest has released a new extension that allows merchants on the WooCommerce e-commerce platform to convert their product catalogs into buyable product pins. The extension also records when users interact with products on Pinterest, so merchants will be able to determine their best-selling or most-registered items.

Once merchants install the extension, their entire product catalog will be uploaded to the Pinterest platform, and users will see the merchants’ buyable product catalog appear in their news feed.

pintere

  • Microsoft Advertising announces open beta for RSA ad customizers

RSA (Responsive Search Ads) customizers can help create more dynamic ads with more product information without requiring advertisers to manually edit text.

Microsoft Advertising announced that RSAs will be able to take advantage of ad customisers in this quarter’s open beta. Ad customisers were already available for Microsoft’s text ads and will now be available in the modern RSA ad unit.

RSA customizers can help create more dynamic ads with more product information in the ad text without requiring advertisers to manually edit the text. These enhancements allow marketers to create a huge number of ad variations in a single ad. These ads can be more targeted based on specific product details provided in the ad. This personalization can then lead to higher conversion rates.

Here are the custom attributes available for ad customizers:

  • Text: Product categories, product names, descriptions
  • Number: Number of products in stock, number of colors available
  • Price: Product cost and discount
  • Percentage: Discount rate and interest rate
  • Migration to Google Analytics 4

Google has announced the end of Universal Analytics properties in July 2023 and is therefore launching a migration tool to Google Analytics 4. Historical data will be available until December 31, 2023, and will then be destroyed.

  • Here are the highlights of GA4:
  • A cross-device measurement 
  • Flexible event measurement
  • Greater integration with Google Ads.

Here are the arguments put forward by Google:

  • Privacy and sustainability
  • Intelligent use of machine learning to gain insights into the customer journey across platforms and devices
  • Seamless and enhanced integration with Google’s advertising platforms to optimize campaign performance and increase marketing ROI

Here is the evolution of Google Analytics over time:

google-analytics-interfaces-ga1-ga4

    3. Social Media Updates

  • Twitter Accepts Elon Musk’s $44B Purchase Offer

Twitter announced Monday that it had agreed to sell itself to Elon Musk for about $44 billion. The world’s richest man would then be in charge of one of the world’s most influential social networks.

“Free speech is the foundation of a functioning democracy, and Twitter is the digital public square where issues vital to the future of humanity are debated,” Musk said in a statement Monday. “Twitter has enormous potential – I look forward to working with the company and the user community to unlock it.”

While Twitter isn’t the largest social media outlet, it is inordinately influential, as it is used by many politicians, public figures and journalists.

Musk is a heavy user of Twitter, he has over 83 million followers, he writes and shares many tweets all the time. 

In recent days, Musk has repeatedly emphasized that his goal is to support free speech on the platform and to work to “unleash” the “extraordinary potential” of Twitter, some people worry about misinformation, hate speech and other harmful content. He also said he wants to improve the platform’s functionality with new algorithms.

musk

Overall, here are the main changes Elon Musk plans to make to Twitter :

  • New options like an edit button for tweets,
  • Less spam bots
  • More flexible moderation rules
  • An open source algorithm for more transparency,
  • An exit from the stock market to make changes to the platform more easily
  • Instagram changes its algorithm: original content favored

Adam Mosseri, the boss of Instagram, announces that original content will be given priority in the algorithm to existing content that is simply reposted.

The Instagram manager explains that, “If you create something from scratch, you should get more credit than if you repost something you found from someone else. We’re going to do more to try to value original content more, especially over reposted content.”

The latter explains that it would be a problem for creators to overvalue aggregators, and would therefore in the long run, be bad for Instagram.

The goal is to highlight the content of creators, so the aggregator sites could, them, face a decline.

The problem is that it will not, however, be easy to distinguish an original video from a republished video, so Instagram says it will “continue to refine its ranking algorithm in this direction over time.”

  • Whatsapp announces communities

WhatsApp has announced a new Communities feature, the platform indeed wants to add new features such as emoji reactions, file sharing, group calls and many others.

The goal of the new community feature is to establish global communities with a description of what the community is for, which can then include a subgroup of a range of smaller chats.

As WhatsApp explains:

“Parents at a school, local clubs, and even small workplaces now rely on WhatsApp as their primary means of keeping people informed. These groups need a private means of communication, separate from social media, but offering more tools to facilitate real-time conversations than email or broadcast-only channels.”

bgt

WhatsApp has also added some new tools:

  • A range of administration tools, as well as moderation controls.
  • 32-person audio chats could be a good way to improve engagement 
  • With people able to intervene at any time
  • Instagram expanding Product Tagging in Feed to Everyone

How to add a product tag:

  • Start to create a post
  • Tap ‘Tag people’
  • Search and tag the brand
  • Tap ‘Products’
  • Tap photo to start tagging products
  • Hit ‘share’ to publish the post

insta

“Today, we’re expanding the ability to add product tags in Feed posts to everyone in the U.S.” Said Instagram in their blog. Product sharing becomes much easier as anyone can put product tagging in their posts allowing you to introduce your family or friends to new products they might like

This can also allow designers and brands to share how they use their products and inspire their community.

    4. About Frizbit

  • Frizbit will be present at the E-show in Barcelona

The E-show is one of the largest B2B and B2C trade fairs in Spain, dedicated to E-commerce that will take place on 4 & 5 May in Barcelona.

  • Frizbit event about the new era of digital marketing called “Cookieless”

Frizbit is organizing an event that will take place on the 10th of May in Barcelona in person, but you can also watch the roundtable online if you wish via a link.

In this lively panel discussion, the head of performance and project manager of JEVNET and the CEO of Frizbit will introduce the new era of digital marketing called “Cookieless” that we will be facing from 2023 onwards with the disappearance of third party cookies.

They will explain the challenges, alternatives and strategies that e-commerce companies should start considering in their digital marketing. The event will be held in Spanish. You can register on this link.

slack-imgs

Digital Marketing News, Trends and Insights from March 2022

Digital Marketing News from March 2022

1. Search Marketing Updates

2. Marketing Tech Updates

3. Social Media Updates

4. The tech sector and French entrepreneurs have been mobilizing for several days to support the Ukrainians

5. News from Frizbit

 

1. Search Marketing Updates

  • Google aims to improve site engagement by launching new related content search ads

Google wants to create a new model for eliminating cookies, one that is subject-based without using user data. Related content search is one of its first advertising solutions that does not require cookies.

This ad will work by making suggestions about the type of content on your website, and redirecting users to other pages related to the content they are viewing.

“Related content search is a contextual navigation unit that shows users search terms related to the page they are viewing on a publisher’s website.”

As explained by Google in its blog

This could increase site engagement because when a user clicks on a search term, they will be redirected to a results page with other topics on the publisher’s site.

This solution does not use any user data as it does not require cookies which will soon disappear. The ads are targeted to the search topic the user has clicked on, which preserves the user’s privacy and allows you to increase traffic to your site and keep visitors on your site longer.

  • Google will highlight relevant product reviews from online retailers

image_02.max-1000x1000 Google will improve the quality of the reviews it displays in search results.

The best product reviews will be those that meet certain criteria, and the most relevant ones will be those that are detailed.

In order to provide searchers with better information, more specific information about an item, such as its advantages or disadvantages, details about performance, what it physically looks like or how it is used. This allows the consumer to have information in addition to that of the brand. People appreciate reviews that not only summarise different products, but also share in-depth research.

2. Marketing Tech Updates

  • Mobile World Congress 2022

Barcelona was the center of the technology world. Here are some of the announcements and product launches we saw at MWC.  Samsung will re-launch computers on the French market with the Galaxy Book2.

Capture d’écran 2022-03-25 à 17.50.31

Huawei’s former sub-brand, Honor, is back with its new high-end model, the Magic 4 Pro.

Capture d’écran 2022-03-25 à 17.55.28

Lenovo ThinkPad X13s : The first truly succesfull PC ARM

The device weighs only 1 kilograms and has a battery life of 28 hours, including built-in 5G connectivity

Capture d’écran 2022-03-25 à 18.03.31

the Huawei MateStation has a design that reminds us of Apple’s desktop computer but has its own qualities and a clean design

Capture d’écran 2022-03-25 à 18.17.43

Here are the main news in the mobile field announced by these big brands of the mobile phone industry.

  • Android launches new features

  • A new grammar correction feature on Gboard
  • With Live Transcribe, you can have conversations even when you’re offline

Capture d’écran 2022-03-25 à 11.19.49

  • Google TV’s new “Highlights” tab offers a personalized feed of entertainment information

Capture d’écran 2022-03-25 à 11.19.26

  • You can pay for parking with Google Assistant

Capture d’écran 2022-03-25 à 11.20.15

These new features make it easy to share new ideas, enjoy your favourite entertainment and explore the world around you. It’s another set of features that makes Android devices even more convenient.

  • Pinterest: New ways to shop, depending on your tastes and preferences

Shopping on Pinterest is different from other platforms, Pinterest offers a very visual environment. Monthly spending by shoppers on Pinterest is 30% higher than shoppers on other platforms.
Capture d’écran 2022-03-25 à 18.28.04

The creation of a Your Shop area will soon be available on the platform, this is a personalized shopping area, with brands and products selected according to their preferences. Each user will be able to buy items that match their personal taste.

Your Shop is currently available in beta in the US and will be available in other countries in the future.

3. Social Media Updates

  • Twitter is reversing its decision to force you to use the timeline out of order

This month Twitter introduced a new service on its platform. However, not everyone was happy with this new feature. The service would display the home feed served algorithmically while the reverse chronological feed would be accessible in a separate tab.

FNgjgltXoAcumHk

This change caused a lot of criticism, making it more difficult to access the most recent tweets and the Latest feed is preferred to the Home feed for most users of the platform.

In light of the widespread criticism, Twitter reversed its decision shortly after its announcement and restored the original timeline.

“We heard you – some of you still want to see the latest Tweets first,” Twitter said in a tweet on its support account.

Capture d’écran 2022-03-24 à 12.12.49

Twitter is still considering and working on further changes to the timeline.

  • TikTok launches 10-minute videos

A Tiktok spokesperson said:

“Today we are excited to begin rolling out the ability to upload videos up to 10 minutes in length, which we hope will open up even more creative possibilities for our creators around the world.”

The maximum length of a Tiktok video was one minute, then 3 minutes, this limit will increase to 10 minutes before long.

It’s amazing to see that Tiktok, which was known for its short video format, wants to introduce a new long video format.

With this decision, TikTok seeks to position itself against its main competitor YouTube. Longer videos open the door to more formats to grow the advertising business.

  • Instagram rolls out automatic subtitles for videos

When creators shared videos, they had to manually add subtitles, from now on video subtitles will be automatic, announced Adam Mosseri, the boss of instagram.

Capture d’écran 2022-03-24 à 17.50.40Users will have the option to enable or disable them. This feature could allow the hearing impaired, or people who want to watch a video without sound, to have additional information.

4. The tech sector and French entrepreneurs have been mobilizing for several days to support the Ukrainians who have been displaced or who have stayed behind.

  • #TechforUkraine 

The Tech to the rescue movement brings together companies that want to help NGOs in the field.

Through the #TechforUkraine movement, companies are invited to support charities on several levels. IT systems are often weak, upgrading old software, manipulating user interfaces, etc. The aim is to protect their IT infrastructure from the potential of cyber attacks. However, it also encourages donations and facilitates the delivery of relief supplies to Ukraine.

  • French Tech: a start-up creates a project to house Ukrainian refugees

The founders of Jobgether, a job search website, have set up a platform that matches Ukrainian refugees with European host families. Called EU4UA, it already boasts several hundred registered users.

  • #IstandwithUkraine

Grammarly, the unicorn, is donating $5 million to organizations and funds supporting people in Ukraine, where many employees still live.

Glovo, a Barcelona-based mobile app, is moving some of its employees out of Ukraine and donating $15 million to organizations and funds that support people in Ukraine.

5. News from Frizbit

Frizbit is delighted to have been able to participate in MWC 2022, one of the world’s largest high-tech trade fairs. We are delighted to have been able to discover the various announcements and launches of the major mobile phone industry.

57AAAACB-7353-463B-8981-1438FDE6C411

7C40F4E0-0264-4C3F-B7AC-8E1D73D793AA

Frizbit is very proud to be a graduate of the Activa incubation programe in Barcelona. Barcelona Activa has given us space and the opportunity to develop our startup during 3 years and we are now moving to our new office at Poblenou.

poblenou-bcn

bcn-activa-We’ll start organizing meetups again in April with live broadcasting. Follow us on social media.

Facebook_logo_(square)download174857Capture d’écran 2022-03-28 à 11.12.31

Digital Marketing News, Trends and Insights from February 2022

Digital Marketing News from February 2022

1.Search Marketing Updates

2.Marketing Tech Updates

3.Social Media Updates

 

1.Search Marketing Updates

  • Google shopping creates a ranking of businesses that offer excellent customer service.

Google will now offer a reward to e-tailers who provide an excellent customer experience. There will now be a ranking in Google Shopping, so businesses that offer a good customer experience will have a higher ranking and therefore higher visibility in Google Shopping.
This ranking will be based on different criteria:

  • Delivery time
  • Shipping costs
  • Cost of return
  • Return window
  • Delivery time

If you score well on these metrics, Google indicates that your ad may benefit from the following

  • A ranking improvement
  • A badge
  • Other benefits that will give more visibility

Capture d’écran 2022-03-04 à 11.17.50

Scores range from “Excellent”, “Comparable” or “Opportunity” for each indicator. All metrics are calculated daily and will help monitor the experience these stores offer to customers.

 

2.Marketing Tech Updates

  • The first developer preview of Android 13

Today’s users want an operating system and applications they can trust, which respect their personal information and privacy.

That’s why Android 13 has focused primarily on building a responsible, high-quality platform with privacy and security at its core. Android 13 will offer a more secure environment on the device and more controls for the user.

There are new features regarding aesthetics, security, privacy and general usability.

android13-esthetic

  • Google is adopting the Privacy Sandbox on Android

Android follow Apple to stop tracking :

Google has announced that it will create the Privacy Sandbox, to introduce more private advertising solutions. This multi-year announcement aims to limit the sharing of user data with third parties and will work without cross-application identifiers or advertising identifiers.

This change will have a huge impact on companies whose main revenue is based on advertising, such as Meta, the parent company of Facebook, whose main source of revenue is based on the database of user information it owns.

Google’s goal with this change is to develop privacy-friendly advertising solutions where users’ information is protected to improve privacy while giving developers and businesses the tools they need to succeed, so it’s about creating new digital advertising tools to find an alternative to third-party cookies.

For those who are not aware of, there is an alternative retargeting method without third party cookies, you can read more on this article “Web push notification retargeting”.

cookies-interests

The privacy changes to Android, like Apple, “will limit sharing of user data with third parties and operate without cross-app identifiers,” google said in its blog.

This change is expected to take effect in at least two years.

  • Amazon creates immersive shopping experiences using 3D substance

You will be able to shop virtually and buy your furniture by comparing different tables from the site in your dining room thanks to augmented reality.

Capture d’écran 2022-03-03 à 18.28.29

Amazon has set up 3D digital studios in the Amazon Development Center. This new feature would bring shoppers closer to the products as customers will be able to rotate a product 360 degrees to inspect it from all angles.

“They will also be able to use Amazon’s View in Your Room feature to see what furniture will look like in their home, or the Showroom feature to create virtual showrooms by mixing and matching products online.” says Amazon

“The future of shopping lies in 3D.” said adobe in its blog

Sandbox-logo

  • Pinterest is introducing a trial feature for furniture items.

Pinterest has launched an augmented reality app for home decor and furnishings called “Try On for Home Decor”, this new feature allows users to virtually place items to see what a piece of furniture looks like in their home before they buy it.

Capture d’écran 2022-03-03 à 18.20.52

How does it works ?

Users simply select the different furniture or decorations they would like to see, to the right of the pins they select “try on enabled” and then “try on in your space” to view the furniture in their home.

Capture d’écran 2022-03-04 à 12.04.12

3.Social Media Updates

  • TikTok impacts every stage of the purchase journey

Tiktok is a platform that stimulates purchases enormously.

This platform does not use the traditional marketing funnel method. Consumers today tend to enter and exit a site at different stages of the purchase journey, they rarely go from the top to the bottom of the funnel to make a purchase.

Tiktok tracks and is inspired by the behaviour of its users based on their interests and preferences, allowing brands to create brand-loyal communities, leading to more purchases.

The tiktok community, through its various contents, creates not a funnel but an infinite loop and therefore encourages immediate purchase. Phases of the loop include Discovery, consideration, review and participation.

A study conducted by tiktok showed that “TikTok users are 1.5 times more likely to immediately buy a product they discovered on the platform than users of other platforms” as mentioned in their blog.

What are the reasons for this phenomenon:

  • TikTok has an impact on every step of the buying journey
  • TikTok’s influence continues after the purchase
  • Millions of people visit the platform every day for different reasons: to find something new, to be entertained
  • Instagram’s various changes

  • Instagram limits the daily time limit option from 10 minutes to a minimum of 30 minutes per day.

instagram-limite-temps

 

  •  Instagram is introducing a new way to interact with Instagram Stories: You can now send a “like” reply.

With the addition of likes, Instagram is not only giving users more ways to interact with stories, but also hopes to make the inbox of creators easier to manage.

Capture d’écran 2022-02-22 à 17.13.49

The parent company of facebook and instagram saw its value fall by 20% in the fourth quarter which could be one reason why Meta’s growth teams are looking at what levers they can pull to boost user engagement.

Indeed, letting Instagram users choose a 30-minute limit on their usage would deliver far more advertising than a 10-minute minimum.

  • LinkedIn makes it easier to find leads on Sales Navigator

You get a new, larger and more intuitive view that shows all available filters (company, role, staff…) and additional options (headquarters, team connections…).

You can also report directly in Sales Navigator with all contacts that have left open opportunities generated by your CRM data.

The goal is to help users more easily identify the right prospects and accounts.

linkedin-sales-navigator

 

Digital Marketing News from January 2022

As it has always been, digital marketing is constantly evolving, with new changes appearing every month, new trends, improvements, evolution of artificial intelligence and algorithms. A new year means new trends and updates. We propose you to discover digital marketing news took place in this first month of 2022: 

Digital Marketing News from January 2022

1.Search Marketing Updates

  • Page Experience Will Become a Ranking Factor on Desktop

Starting in February 2022, and continuing through March, Google will add  page experience ranking signals to desktop search.

This ranking will be based on the same page experience signals already used for mobile last year.

They also plan to help site owners through a Search Console report to understand how their desktop pages are performing in terms of page experience.

google search central said through its twitter account that : 

“To support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s ‘good page experience’ criteria.”

  • Google introduces its new system to stop advertising cookies

On 26 January, Google presented its future system for putting an end to advertising cookies, which are files that make it possible to track Internet users, analyse their behaviour and record their browsing history in order to send them targeted advertising.

Google-Stop-AdvertisingCookies

An internal cookie is useful for operating the site you are visiting, and only that site, whereas the third-party cookie can be read on several sites at the same time, making it easy to track the Internet user, i.e. to follow his or her browsing on the Internet.

How does it work?

The new system, which is still in development, provides for the Internet user to have control over his advertising profile through the Chrome browser.

Internet users would therefore have control settings allowing them to see shared themes, delete those they don’t like and disable the feature completely

Google Chrome would identify themes that represent the user’s interests based on their browsing history. These themes would then be stored on the device used and not on Google’s servers to generate targeted advertising “for only three weeks before they are removed,” Google said. This system should be deployed by the end of 2022.

The advertising industry is concerned 

Google’s move to eliminate cookies may affect the advertising market and will disrupt the business model of the digital press. Read more on our previous blog post digital marketing without 3rd party cookies

  • A new offer on GooglePlay to find great deals : 

Google will help you save money by highlighting promotions : 

Google Play Store is currently divided into four separate tabs: Games, Apps, Movies & TV and Books. It will now be divided into 5 parts with the inclusion of a promotional offers tab.

“This week we’re launching ‘Offers’ – a new tab in the Google Play Store to help you discover great deals on games and apps for travel, shopping, media and entertainment, sports and more,” Google  said in its blog.

GooglePlay-GoodDeals

You will find different forms of deals on the application :

  • Sales on games and in-game items
  • Rewards and bundled offers
  • Discounts on movies and books
  • Try something new
  • 2.Marketing Tech Updates

As you can see on our previous blog from December 2021 about WordPress 5.9, on 25 January, the world’s most popular open source CMS got a major update with the release of WordPress 5.9

This new version will bring advanced design tools to create custom layouts for your theme, and format them to your preferences.

WordPress5.9-new-features

  • What has been improved in WorldPress 5.9?

By using one of these new themes like the new default theme The Twenty Twenty-Two, you will no longer need the customisation tool, you will be able to modify your site with ready-to-use tools and a fluid and dynamic interface.

New adjustments will make your editorial experience more effective :

  • Better control tools for blocks : features new typography tools, flexible layout controls, and finer control of details 
  • The power of compositions :  an almost full screen view that allows you to see every detail.
  • A redesign of the list view : simple controls let you expand and collapse sections as you build your site

WordPress5.9-new-interface

Each new version of WordPress brings new features, performance improvements and interface enhancements.

  • Your Android phone as your car key

With Android 12, Google will turn your smartphone into a car key :

As you can see on the google blog , It is now possible to use certain Samsung Galaxy or Google Pixel phones to lock, unlock and start certain BMW vehicles from your phone using the digital car key.

You can even remotely share your digital car key with a friend.

Those who own car models with NFC technology will be able to unlock their car by pressing their phone on the door.  Digital-Car-Key-Android

 

By the end of the year these features will be available on even more Android phones and vehicles. It also claims that you will be able to unlock or lock your car without taking out your phone.

Many major car brands are equipping their cars with wireless Android Auto, with the Fast Pair system currently available on some BMW and Ford models.

The digital car key is currently available on nearly 150 million cars worldwide.

Following this announcement, Apple took the initiative last year to add a digital car key to their iPhone or Apple Watch.

DigitalCarKey-Phone-Android

 

  • AI Builder allows you to extract sentiment from text

Ai Builder which is a Microsoft Power Platform, is an easy way for companies to aggregate customer feedback that can come from different sources, emails, forums, twitter etc. 

Intelligent automation can be used here, it can automatically extract sentiment from multiple sources and process customer feedback more easily.

The company can track in real time what its customers think about its products and brand. 

It can therefore:

  • Set up focus groups with customers.
  • Conduct user studies when the list of queries is well defined.
  • If the negative feedback comes from a specific product, the company can improve it

3.Social Media Updates

  • Instagram launches paid subscriptions for creators in the U.S. 

Good news for Instagram influencers, as it is mentioned on the business instagram blog the app is currently testing paid subscriptions in the US.

Creators will be able to offer exclusive content, including Lives and Stories, in exchange for a fee from their community. The price of the subscription can be freely set by each creator.

instagram-subscribers-influencer-paid

Subscriptions on Instagram will work in the same way as Super Follows on Twitter. 

Super Follows offers the possibility to charge subscribers a certain amount per month ranging from $2.99 to $9.99 in exchange for bonus content.

Instagram creators will also be able to charge their fans for exclusive content.

Concerning the prices, Instagram offers creators a choice of eight different price points, ranging from 0.99$ to 99.99$ per month.

Subscribers will have different offers according to their preferences :

  • Subscriber Lives
  • Subscriber Stories
  • Subscriber Badges

Instagram says it will not take a commission from creators’ subscription revenue until at least 2023. The platform says its main goal here is to help creators earn a living.

  • TikTok tests its own version of the Retweet with a new ‘Repost’ button 

TikTok is constantly trying to add new content and features. The latest : a video reposting feature that is currently being tested.

The purpose is to repost a video without adding your own contribution, like a retweet on Twitter. After you share it, all the likes and comments will go to the person who created the video, but contrary to a Retweet on Twitter, the republished video will not show up on your own TikTok profile, it only sends the video to your friends’ For You streams.

TikTok has confirmed that the button is currently being publicly tested with a small number of users.

   tiktok-repost-twitterbutton

  • Are Facebook and Instagram about to create a marketplace for NFTs

Meta, the parent company of Facebook and Instagram, is reportedly about to enter the NFT market. This is a logical strategy for the group’s social networks and a further step towards the metaverse. 

According to the Financial Times, Mark Zuckerberg’s group intends to allow Facebook and Instagram users to create, buy and sell NFTs.

Instagram is reportedly testing a feature to display its NFT collections on the social network profile.

The NFT sector has grown so exponentially in 2021 that it has become certain that it will still be a very powerful sector in 2022 and this is why Meta should get its two main social networks, Facebook and Instagram, on board.

Indeed, more and more brands are launching NFT collections not only as digital art/assets, but also to create and develop vibrant brand communities.

 

Digital Marketing News from December 2021

2021 was for sure an eventful year and it went by really, really fast. We shared every step of the ways with you bringing you a sum up of the most important digital marketing news each month and here were are once more with the:

Digital Marketing News from December 2021

1. Search Marketing Updates

  • DuckDuck Go is Launching Desktop Version of Mobile App

The mobile search engine solution for a more private experience has announced the release of a desktop version. They claim their solution to be an “everyday browser that respects your privacy” and to be much faster than Google. 

DuckDuck Go Desktop Version

This new release is not to be confused with their extension for Google Chrome. The DuckDuck Go private browsing app will be a standalone product. So far this is what we DuckDuck has said about it:

  • Cleaner and simpler interface
  • It will keep the “Fire” button from its mobile app
  • Less clutter and offer more privacy than Chrome
  • Faster than Google Chrome

This desktop version is currently being tested in a closed beta and the company hasn’t made it clear when it will be available for everyone. 

  • Google Updates Local Search Results

An algorithm update began to roll out late November and Google has confirmed it concluded early December. Through their Google Search Central Twitter account they said:

Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results.

On Google’s support page you can find a list of the ranking factors and how to improve them:

  • Relevance: how well a local Business Profile matches what someone is searching for.
  • Distance: how far each potential search result is from the location term used in a search.
  • Prominence: how well known a business is keeping in mind that some places are more prominent in the offline world. 

Even though Google has never been specific about how they rank search results, with these insights you can redirect your efforts towards the one that works best for you and your business. 

  • Microsoft Bing’s Integration with Shopify is now Live

Back in October Microsoft Bing announced a new integration with Shopify to allow shoppers across Microsoft to get more diverse products, great prices, and improved discovery of deals.

Microsoft Bing Integration with Shopify

That integration is now live!

If users head to Microsoft Bing right now and search for a product they have been looking for, they will receive results from millions of merchants thanks to the Shopify integration. After selecting a product and clicking on the “buy now” button, they will be instantly redirected to the shopping cart page to continue with their purchase. 

These products will also be available on Microsoft Start. We’re excited to launch our integration with Shopify to provide our shoppers a delightful experience with wider variety of products, better prices and convenience of “buy now”. – Microsoft Blog

2. Marketing Tech Updates

  • Adobe Announces Free Creative Cloud Express

Adobe is introducing a new suite of tools called Creative Cloud Express. It’s a web and mobile app created for anyone, from students to entrepreneurs, to create:

Creative Cloud Express draws on our decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator, and Premiere Pro available with just a few clicks — and with no learning curve. And whether your goal is to make a flyer, edit an image, or produce marketing assets, you don’t have to start from scratch — Creative Cloud Express gives you access to thousands of beautiful templates, millions of images from Adobe Stock, thousands of fonts, and many more assets that you can personalize to tell your story. – Adobe Blog

This free tool is designed for everyone to use, even people with no previous experience with design software. This new suit of tools, Creative Cloud Express is available on the web, in Microsoft stores and on apps for iOS and Android.

Adobe Free Cloud Express

It’s so easy to use thanks to many simple features called Quick Actions like removing an image background, trimming a video, or creating a GIF with just a few clicks. On top of that, the suite offers access to millions of resources like photos, fonts, templates, graphics and other. 

  • WordPress delayed  5.9 version Release

WordPress has delayed the release of the 5.9 version to January 25th 2022. Originally, it was intended to be published in December 2021, but the project fell significantly behind schedule and core contributors raised their concerns about being able to meet deadlines. 

On their blog they informed that near the end of original alpha release cycle there were issues related to the new features planed for the 5.9 version:

  • Full Site Editing (FSE), which is a collection of features, such as global styles interface, Navigation Block, block themes, template editors, and site editing flows.
  • The Twenty Twenty-Two (TT2) theme, which depends on these FSE features.

The thing is that WordPress 5.9 version is a major one because of the full editing features it includes and they need to get it right. Adding up to that, the WordPress 6.0 version was scheduled to be released in April 2022 and they felt it was too long for the community to wait.

After revising the list of issues, the Core Editor team realized that these features could be included in the 5.9 version with the new schedule. They are focusing on a schedule that delivers full release and this is what they said:

5.9 is still in feature freeze. Work from here on is strictly to address the changes that get the release to a stable state. – WordPress Blog 

  • Jotform adds 3 new Widgets

Jotform takes pride in the vast amount of (very specific) widgets they have to cover their users’ needs. This month they are introducing 3 new ones they feel are worth highlighting:

  • Image Gallery
  • WhatsApp Button
  • OpenStreetMap

Jotform New Feature Whatsapp

The Image Gallery widget allows users to add a photo gallery to their form. They feel this feature could be useful for order forms, for example, when a user needs to display a wide range of products. The widget it’s said to be very easy to use and customize with no coding required. 

The Whatsapp Button embed directly to the forms so anyone can access and message to Whatsapp. It’s a widget that allows users a seamless way to communicate. In Jotform’s blog they say: Use the WhatsApp Button to collect orders, receive feedback or contact information, or simply as a way for users to contact you with any urgent requests.

Last but not least, the OpenStreetMap widget allows users to display an interactive map on their form or app:

This can be especially useful for giving users a point of reference for specific destinations — whether it’s to show precisely where your business is located, how to find an event space, how to navigate to the nearest parking lot, or anything else. – Jotform Blog

3. Social Media Updates

  • TikTok Users Can Make Money Through Tips & Gifts

Social media platform TikTok is introducing new ways for content creators to get paid with addition of tips and gifts. These new features are part of a suite of new monetization tools called Creator Next. 

  • Tips: the new tipping feature allows users to send tips of $5, $10, $15, or custom tip amount to other users to show their appreciation for the content they create. When a user gets a tip, they receive 100% of it. These payments are facilitated by Stripe and users who are eligible to receive them will display a new icon on their profiles.
  • Video Gifts: the new gifting feature allows users to send virtual gifts to other users on specific videos and the recipient can exchange them for money. You might have already seen a new gift box icon displayed on certain videos. 

To be eligible for receiving tips and gift a user must comply with the following:

  • 18+ years of age
  • At least 1,000 video views in past 30 days
  • Have at least three posts in the past 30 days
  • An account that’s in good standing with TikTok’s community guidelines
  • Be based in the US, UK, Germany, France, Italy, or Spain
  • Meet minimum follower requirements (which differs depending on region)
  • Twitter Adds Auto Captions for All Video Uploads in Tweets

Twitter has announced a major new feature: all videos uploaded within tweets will have auto caption enabled. 

Twitter Caption Videos

The new captions will be enabled for in-stream videos that are muted, on both iOS and Android, while desktop users will have the option to switch them on and off as they please. The captions are available in 37 languages and will show in the language of the device used to upload the video.

Translation and editing of the captions are still in development but this new feature allows Twitter users to access content in more formats. As this social media platform has always been text-focused the auto caption for videos opens the doors to give more prominence to videos. 

  • Clubhouse Launches Saved Replays, Unveils New App Icon

Clubhouse, the popular social media platform that gave us so much to talk about early 2021, has announced one more update before the year ends. 

The new “Saved Replays” feature allows users to save the audio from a recorded Clubhouse chat to listen to later. Any user can access the option by clicking the three dots and then tapping the “Save Replay” button. 

Clubhouse Saved Replays

This might be a feature users were expecting from the app since it seems to be very useful to be able to listen to audio chats later in time. 

The app also unveiled a new icon featuring streaming influencer Abraxas Higgins since they consider him a “quintessential Clubhouse success story”:

“A former Wall Street banker turned music marketing strategist turned audio influencer. In addition to being the host of Clubhouse’s beloved morning show 9AM in London, Abraxas is also the most followed person in the UK on Clubhouse and makes more money now from brand partners than he did as an investment strategist.” 

That ‘s for 2021!

2021 was for sure a year full of interesting events in all aspects. We hope you enjoyed our last digital marketing news article of the year and we will see you on the next ones! 

Happy 2022! 

Types of Web Push Notifications for your Online Business

Web push notifications are messages sent through browsers. Besides the text, they can also include images and action buttons. What’s great about web push notifications is that they work as a retargeting channel but with added values:

  • No personal data from users required
  • Can reach users on both desktop and mobile
  • They have hyper-personalization capabilities

If you want to dive deeper on the functionality of this new channel, we recommend you check out our Complete Guide on Web Push Notifications. But in this blog post we are going to focus specifically on the types of web push notifications and how you can use and combine them to grow your online business, engage users and increase your revenue.

Types of Web Push Notifications

First of all, what you need to know is that there are two main categories of web push notifications: automated and time- based ones. This distinction is important because each of them have their own subcategories. So let’s get into it!

What are Automated Web Push Notifications?

Automated web push notifications are behaviour-based messages sent to users automatically after they perform a specific predefined action on the website. These notifications require the definition of a trigger event and exception event and a time frame to be sent.  

For example, if someone adds a product to their shopping cart and leaves the site without completing a purchase, after the time you define, they will receive a web push notification reminding them about their abandoned cart and inviting them to go back and complete the purchase. 

On the other hand, in the same scenario, if the user adds the product to their cart and completes the purchase, the notification won’t be sent. In simpler words:

  • Triggering event: product added to cart
  • Exception event: product purchased

Automated web push notifications campaigns only have to be configured one first time, then everything keeps running automatically. You just need to define the messages, for each one, the trigger and event scenarios and the timings. 

Just like with emails, cart abandonment web push notifications are the most popular and common ones. However, you can have more than one message for each campaigns you create and it is possible to define as many triggering and exception scenarios as you desire to match your typical user journey:

1. Types of Automated Web Push Notifications

1.1 Welcome Notification

In order to subscribe to a web push notifications channel, users need to click on Allow in the otp-in prompt shown to them when they visit a site that has web push notifications enabled. Once they do, after a few seconds (we recommend 10 seconds), you can send a notification welcoming them!

Welcome Web Push Notification

In this case the trigger event would be “subscription received”. Normally, the welcome notification doesn’t have an exception event because it is sent rather quickly after the action taken by the user and it is always a good idea to seize the opportunity to make that first contact through this new channel. 

You can express your gratitude to them for opting in and take the opportunity to redirect them to a specific page on your site like a new collection, a sales section or maybe the about page. 

Another option is to offer them a discount coupon for their first purchase or invite them to join your newsletter. The welcome notification is a great way to introduce the channel to your new subscribers and let them know what they can expect from it. 

1.2 Category Notification

In a very traditional user journey in an e-commerce site, the second step after landing in the home page would be to visit a category page. With automated web push notifications you can define a scenario accordingly.

If a user visits a category page and then leaves the site without taking any further action, a notification will be sent (after the time you decide) with a message related to the visited category.

Category Web Push Notification

In other words is doing category retargeting with a message that can include the complete name of the category, an image representing it and an appealing message that invites the user to come back and take another look. 

In this automated scenario the triggering event would be “category viewed” and the exception event “product viewed”, which takes us to the next type of notification.

1.3 Product Notification

The product retargeting notification is sent to users when they visit a product page and then leave the site without doing anything else. In this case the triggering event would be “product viewed” and the exception event would correspond to the obvious next step which is “product added to cart”.

Product Web Push Notification

Since product pages have much more detailed and specific information, the product notification can include it making it a lot richer for the user. You can include product image, product name, product brand, price, size and even color if the case. These are all dynamic parameters taken directly from the website so you don’t have to do any manual work. 

By making the notification as personalised as possible, you can highly increase the click through rate because it will be more relevant to the user that receives it.

1.4 Cart Abandonment Notification

The following stage in this journey would be to add the product to the shopping cart. The retargeting cart abandonment web push notification is sent to users that add a product to their carts and then leave the site without completing the purchase.

Cart Abandonment Web Push Notification

The triggering event would be “product added to cart” and the exception event “product purchased”. This means that the notification won’t be sent if the user goes through with the purchase. 

The same as with Product Notifications, you can also include dynamic parameters to make the message as personalised as possible. For cart abandonment web push notifications is also a good strategy to include messages that appeal to a sense of urgency such as “last units”, “get it before we run out”,  or “this is your last chance”. 

Normally, click-through rates of cart abandonment notifications are the highest because, when users reach this stage of the funnel they already show a higher purchase intent than in other stages. If you design an appealing message you will get amazing results for sure. 

1.5 Post-purchase Notification

You are probably already familiar with post-purchase emails. Well, there’s a web push notification version in which you can set an event that automatically sends a message to a customer some time after they made a purchase.

Post-purchase web push notification

In this scenario, your imagination is the limit! You can send a notification asking for their opinion of the product they purchased and use it as a strategy to get more online reviews about your brand, for example. There’s also the option to announce a new collection, new arrival and invite them to come back and make a new purchase. 

Post-purchase web push notifications are great to stay in touch with your customers after they have already converted by sending updates and information that could interest them. The main objective here is to stay in their top of mind and try to make them recurring customers. 

1.6 Cross-sell Notification

Cross-sell campaigns are very popular and effective for e-commerce. These campaigns offer value to shoppers and can increase business’ revenue significantly. They consist of sending a message to a customer that finished a purchase, suggesting complementary products.

Cross-sell Web Push Notification

In this scenario the trigger would be “product purchased” and there wouldn’t be an exception event. To set up web push notification cross-sell campaigns you need to register and track information regarding the product the customer bought and time since the last purchase. 

Combining this data you can create a hyper-personalised notification suggesting a product that complements the previous purchase. For example, if the shopper got a moisturizing day cream, you can suggest a moisturizing night cream from the same brand. 

1.7 Back to Stock Notification

Back to stock announcements are very effective because they make reference to a very popular and on-demand product that customers are surely eager to get. If you run out of stock from a specific product, it’s safe to assume that there’s a lot of people waiting to buy it, so sending a notification letting them know that it’s available again is a great strategy.

Back to Stock Web Push Notification

You can send this message to all users that visited said product with a trigger event “back to stock” and an exception event “product purchased”. Keep in mind that, in order to be able to send back to stock web push notifications you need an additional integration process in your site through an API. 

1.8 Price Drop Notification

The same as with back to stock, price drop web push notifications also require an extra step with integration with an API to get the info of when a product experiences a price drop.

Price drop web push notification

The trigger event here would be “price drop” so the notifications get sent to all subscribers that visited said product page. These types of notifications also show great results because they are extremely relevant for users. Not only do they show information about a product they have expressed interest in, but they have the added value of the price drop making it much more attractive for them. 

1.9 Lead Nurturing Notifications

Lead nurturing web push notification sequences are great for B2B. You can create a flow of messages that offer valuable information that helps prospects move down the funnel during their decision making process.

Lead Nurturing Web Push Notification

For example, you can send a first message sharing information about a special feature your product has 1 day after receiving the subscription. Then, 1 week later you can send a web push notification with a case study as an example of what you can do for your clients and 1 week later maybe a whitepaper with useful information about your product in different industries. 

2. Types of Time-based Notifications

2.1 Manual Web Push Notifications

Also called bulk web push notifications, they are the notifications equivalent to email newsletters. These notifications are not automated, which means you have to set them up manually and they are sent to all of your subscribers database unless you segment manually as well.

Manual web Push Notification

Manual web push notifications are used to share time sensitive information like sales, special promotions or contests. You can use them to communicate any time you launch a product, for example, and they are excellent for special dates like Black Friday and Cyber Monday. 

Keep in mind that bulk web push notifications are not behaviour based like the automated ones. This means that you need to be extra creative and careful with your copies and the images you add to make sure you park your audience’s interest with a great message. 

One of the great benefits of these types of campaigns is that, since you can send them to all of your subscribers at once, they are amazing traffic generators to your site. If you like to plan ahead, you have the option to schedule them for a specific time and date or, in any other case, to send them as soon as you create them. 

2.2 Recurring Web Push Notifications

Recurring web push notifications are great to ensure a permanent contact with your subscribers. You can set up 2 or 3 different generic messages to be sent automatically in a 30 day period inviting subscribers to visit your site again. 

Recurring Web Push Notification

Since you can design a couple of different versions, they will be sent randomly to all your subscribers varying each month. For example, you can have a monthly notification with a message related to new arrivals and another one inviting users to visit your social media pages. Each month 50% of your subscribers will receive one of them and the other 50% the other one. You can have as many versions as you want and use Frizbit’s A/B testing features to choose the percentage of subscribers you want to send each one to. 

 

Another option, if you sell a product that’s bought frequently like pet food for example, you can set up recurring web push notifications that work as a reminder for pet owners letting them know it’s time to buy again! Your subscribers will find it valuable because it would serve the purpose of a reminder of something that’s important to them and you’ll increase the chances of them purchasing from you again. It’s a win-win situation!

Recurring web push notifications correspond to the loyalty stage of the funnel. 

General Comments

As we mentioned before, you can create as many scenarios as you want for your web push notifications campaigns. However, for optimal results we strongly recommend to set up at least the 4 main ones:

  • Welcome notifications
  • Category retargeting notifications
  • Product retargeting notifications
  • Cart abandonment notifications

You can create a sequence of automated notifications for each of them with a different message that’s sent after certain periods of time. For example:

 

The important thing is that you try and find the combination that works best for your online business regarding timings and amount of notifications for each campaign. While for one brand it would make sense to send 5 product retargeting notifications in one week, for another it might be better to only have a couple notifications in a 3 day period. 

Web push notifications open a whole new world of possibilities when it comes to retargeting strategies and we would be delighted to show it to you. If you want to request a one trial month period with us, don’t hesitate to get in touch! 

Suggested readings: