SMS Marketing
What is SMS?
Sms is an abbreviation of Short Message Service and is the most widely used type of text messaging. With a SMS you can send a message of up to 160 characters to another device. If you want to go above the 160 characters, it will break up into multiple messages.
What is MMS?
MMS is short for Multimedia Messaging Service. MMS messages do not have a standard limit like SMS does. MMS support multimedia messages like pictures but it’s more expensive than SMS and 300 KB is often mentioned as the largest size most carriers will reliably handle.
And then there is Rich SMS
Rich Media Messaging, or Rich SMS is a SMS with multimedia content. It’s basically the next version of SMS providing visual content accessible from your SMS inbox through a shortened unique URL in the SMS.
What are the Benefits?
SMS is a perfect channel to enlarge customer engagement
Phenomenal Open Rates
SMS has a 98% open rate and 45% response rate, with 90% of the messages being read within the first 3 minutes after receiving the SMS.
Reachability
Everybody that has a mobile can be reached with SMS. There is no need to download an app or instal a difficult program because every mobile is set to receive SMS’s from the beginning. This makes that that you can reach almost anybody these days because almost everybody has a mobile.
Convenience
Convenience is a the big reason for customers to use SMS messaging. It’s short and displays the information you need that’s why it’s convenient for both company and customer.
How to use SMS marketing
Using SMS marketing is quick and easy.
Step 1. Collect the mobile phone numbers
Step 2. Setup Campaigns
Step 3. Create the messages
The Personalisation of a SMS
• Sender Id: Places the name from the sender in the customisation field
• User Name: Places the name of the user in the customisation field
• Custom URL: This is a custom URL that you can link to for example the checkout page
•Product Name: The name of the product the user looked at will appear here
•Call to Action: This urges the receiver to do a certain action like complete a purchase
Use Cases of SMS Marketing
The SMS channels adds value to any kind of marketing strategy. Examples for different industries are shown below:
E-commerce
RECOVER LOST SALES
by sending automated SMS’s to the users who left products in their basket but didn’t complete that purchase.
Travel
RECOVER LOST RESERVATIONS
by sending SMS’s to the users who searched for a trip, accommodation or tour at a destination but didn’t complete that booking.
SMEs
GET MORE SHOW UPS
by sending reminder SMS’s to the users who booked an appointment or made a reservation some time before their appointment or reservation is due to get more show ups. For example companies such as dentists, restaurants or sport clubs.
Why use the SMS service from Frizbit?
Personalised & Automated SMS's Based on User Behaviour
You can trigger and hyper-personalise SMS’s based on what your visitors do in every step of their funnel.
Free & Effortless Setup
You can start using Frizbit in just 15 minutes. Moreover via GTM, you don’t have to request anything from your IT!
Maximize Return
Maximize your return through the segmentation and personalisation capabilities from Frizbit
The Marketing Platform from Frizbit
Target by User Behavior
Target the right people based on their user behavior.
Hyper-Personalise
Craft individualized messages that will convert your users into loyal customers.
Engage in Multi-Channel
Send your messages at the perfect time, with the most effective channel.
Measure & Optimize
Measure the performance of each campaign and see how much benefit it yields.
Get a Free Personalized Demo Session!
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