What are the Benefits?
Behavioural email is an outstanding channel to enlarge customer engagement
3x Better Results
Standard emails have an open rate of about 20-25%, with a click-through rate between 2-4% according to smartinsights. Behavioral emails have an average open rate of 47.1%, and a CTR of 8.8% according to smartech.
With automated and behavioral emails you can save valuable time. This is because you only have to set the scenario once and then you are done.
Fasten the Buyer's Journey
Behavioural email campaigns offer a wide range of opportunities to engage with prospects and customers at any point in the funnel. If you send them an email at the exact point they think about you or your brand you will convert them quickly.
Use Cases of Automated Behavioural Emails
Automated emails add value to any kind of marketing strategy. Examples for different industries are shown below:
RECOVER LOST SALES
by sending automated emails to the users who left products in their basket but didn’t complete that purchase.
RECOVER LOST RESERVATIONS
by sending emails to the users who searched for a trip, accommodation or tour at a destination but didn’t complete that booking.
OPTIMIZE ONBOARDING PROCESS
by sending automated emails to the users who haven’t used certain key features.
INCREASE TRAFFIC & ENGAGEMENT
by sending emails to the users who searched specific listings but didn’t engage with them.
Media & Blogs
by distributing your newsletter to subscribers through emails.
by sending informative emails to facilitate the decision making process of a service.
Personalised & Automated Emails Based on User Behaviour
Instead of sending bulk emails manually, you can trigger and hyper-personalise emails based on what your visitors do in every step of their funnel.
on Your IT
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The Marketing Platform from Frizbit
Target by User Behavior
Target the right people based on their user behavior.
Craft individualized messages that will convert your users into loyal customers.
Engage in Multi-Channel
Send your messages at the perfect time, with the most effective channel.
Measure & Optimize
Measure the performance of each campaign and see how much benefit it yields.
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