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Marketing Automation I Product Recommendations | Hyper-personalisation | Integrations
Hyper-personalise your communication in cross-channel
Transforming customer interactions on digital channels into more flexible and personal experiences
Meet the tool
Hyper-personalised messages enhance the customer experience by tailoring to each individual’s preferences based upon user behaviour. This approach helps you to transform your channels into spaces where visitors can experience your brand in a way that reflects their unique preferences, increasing engagement and loyalty.
By leveraging artificial intelligence to gather meaningful insights, you can better understand your customers and build stronger relationships with them.
How does it work?
Through data mining, Frizbit delivers an optimal communication experience for its customers by combining:
- Visitors’ historical data with their real-time behaviour in a session,
- Comparing one visitor’s behaviour with other visitors’ journeys.
By leveraging artificial intelligence to gather meaningful insights, you can better understand you can create the most effective automated, individualised communication strategies.
Frizbit enables optimal communication with customers by taking all of the available data points that take individual wants and needs into account
Track and target with behavioural patterns
Using hyper-personalisation, you can make it so that certain user behaviours trigger specific messages. These can be sent to the users through the preferred channel at the time of the behaviour or at a specified time after the behaviour.
To prevent your users to opt out of messages, Frizbit allows you to limit the number of messages received by a single user in a certain timeframe. Integrate with the Frequency Cap feature and limit the lifetime of your messages with the Time to Live feature.
Omni-channel 1:1 delivery
Deliver relevant and personalised experiences in a split-second on mobile, web, and apps.
With Frizbit, you can create automated and hyper-personalized campaigns in each of these channels, which will give you the freedom to choose which platform will work best for each message you wish to send.
Selecting the right channel and right message at the right time is one of the key advantages of hyper-personalisation.
For example, if you are sending a detailed progress update, an email would be the best route. But if you are reminding a customer about a sale ending in an hour, a quick text message would be the way to go.
Make data-backed decisions
Knowing the specific time zone, country, city, and even the local area a customer is located in is important when it comes to effective communication.
Taking advantage of this information will make it possible to make data-backed decisions to easily act on ready-to-use high impact segments powered by AI.
Whether your campaigns are launching across languages, devices, channels or geographic locations, you’ll know which are the right settings to drive higher conversion rates.
Start creating more meaningful and engaging customer experiences that will set you apart from your competitors.
Customisable Segmentation
Hyper-personalization enables you to segment users based on their historical data and behavioral patterns. However, segments are only as good as the data upon which they are based.
As a result our hyper-personalisation tools take data mining to the next level by powering segments that are at the core of truly authentic experiences.
Using our data engine, marketers can make data-driven decisions through real-time personalization and segmentation.
Hyper-Personalisation On-site
Creating personalised experiences for each segment of your audience can lead to increased conversion rates and reduced bounce rates.
Frizbit’s approach allows you to tailor key pages, such as the home page, more personalised for different segments.
As a result, you create flexible and personal spaces that dynamically change the content depending on the visitors’ needs.
Frizbit’s tool also allows you to determine which version of your website performs best by testing and measuring the variations.
Customisable Channels Content
Compose individualised, appealing messages with dynamic parameters in both your text used and images displayed. Inviting and individualised language that makes use of the data points listed below will make your customers feel that they are valued, increasing re-engagement.
- Product Data: Products or services previously engaged with their names, categories, images, prices, etc.
- Purchase History of the User: Total amount spent, frequency of purchase, basket size, basket value, categories of products.
- Time of Engagement: Last time of visit, last time of taking an action, how many specific actions they took in a certain period of time, how often they visit, registration date
- Device Data: Device model, brand, operating system, version, browser used
- Browsing History: Web pages visited, terms searched, filters and sorting selected, time spent and actions taken on the website.
Higher engagement rates
They also have higher engagement rates than other forms of communication, making them an effective way to reach customers. Additionally, push notifications can be used to increase website traffic and conversions with an opt-in of at least 16% in Spain and 18% in the U.S.A
Frequently Asked Questions: Hyper-personalization
How does hyper-personalization work?
Hyper-personalization works by using customer data for hyper-personalization—such as browsing habits, purchase history, and preferences—to deliver tailored experiences. By leveraging hyper-personalization tools, businesses can automate the creation of hyper-personalized messages. These messages, delivered via email, web push notifications, or other channels, ensure that every interaction feels relevant and personal to each customer.
How did marketing get so hyperpersonalized?
Marketing became hyperpersonalized with advancements in technology and the growing use of customer data. Tools like AI, machine learning, and data analytics have made it easier to design hyper-personalized campaigns that adapt to individual needs. This shift allows brands to move away from generic approaches and embrace hyper-personalization strategies in marketing, which provide better results and a deeper connection with their audience.
Why do you need hyper-personalization?
Modern consumers expect businesses to understand and meet their individual needs. A solid hyper-personalization strategy in marketing helps you achieve this by delivering automatic hyper-personalized messages that resonate with customers. Whether it’s improving engagement, fostering loyalty, or driving sales, hyper-personalization makes your campaigns more effective and helps your business stay ahead in a competitive market.
What are the benefits of hyper-personalization?
The benefits of hyper-personalization include:
- Improved engagement: Hyper-personalized messages are more likely to capture attention and encourage action.
- Higher conversion rates: Personalised offers and recommendations lead to more successful outcomes.
- Increased customer loyalty: A well-executed hyper-personalized campaign strengthens trust and long-term relationships.
- Efficient marketing efforts: Using hyper-personalization tools ensures that your campaigns are targeted and impactful.
- Competitive advantage: Standing out becomes easier when your brand leverages the advantages of hyper-personalization.
