Solutions
How Freddy achieved a 13x ROI during the busiest sales season with hyper-personalised Web Push Notifications
Fashion
How Freddy achieved a 13x ROI during the busiest sales season with hyper-personalised Web Push Notifications
24 April 2025
13x
ROI
2,67%
CTR from Web Push
€0,15
Cost per session
About
Founded in 1976, Freddy is a globally recognised Italian brand known for combining fashion, comfort, and functionality in activewear.
Their philosophy — The Art of Movement — shines through in every collection, crafted to support dynamic performance with a signature Italian flair.
Today, Freddy sells worldwide, operating across five continents through e-commerce and retail, including shop-in-shops in leading department and sporting goods stores.
Challenge
Freddy faced common e-commerce challenges: converting browsers into buyers, re-engaging anonymous visitors, and maintaining customer attention during promotion-heavy seasons.
Their goal was to transform web traffic into actual sales — all while preserving user privacy and working with limited internal resources.
By teaming up with Frizbit, they leveraged hyper-personalised Web Push Notifications to reconnect with users at crucial points in the buying journey.
Solution
Personalised Campaign Setup
Frizbit carried out an in-depth analysis of Freddy’s customer journey.
Based on users’ interactions with WR.UP® products and other category views, tailored triggers were set up to deliver messages at key moments.
Campaigns highlighted Freddy’s unique Italian design and performance features to boost engagement.
Native Opt-In
Freddy implemented a native browser opt-in model to collect subscribers without asking for personal information.
This transparent approach ensured that users gave clear consent and led to high-quality audience growth.
📈 In one month, Freddy added 3.260 subscribers at a 3,36% opt-in rate.
Bulk and Triggered Web Push Notifications
Web Push Notifications Strategy
Freddy combined automated retargeting with planned campaigns:
-
🔁 Retargeting flows (product/category/cart abandonment)
-
📢 Scheduled pushes for sales like Black Friday
This ensured users stayed engaged without feeling overwhelmed, aligning messaging with business goals and seasonal trends.
Triggered Web Push Notifications
Behaviour-Based Messaging
Freddy’s notifications were sent automatically based on user actions:
-
Welcome: Intro to bestsellers like WR.UP®
-
Category: Re-engage users browsing specific types
-
Product: Reminders about viewed items
-
Cart: Recovery prompts for abandoned baskets
-
Post-Purchase: Style tips, product care, new arrivals
These flows were available in multiple languages and tailored to each visitor’s behaviour.
Bulk Web Push Notifications
Alongside behavioural flows, Freddy launched broader time-based campaigns to their full subscriber base announcing product drops, special deals, and seasonal events.
This approach worked especially well during peak periods like Black Friday, helping Freddy cut through the noise with brief, impactful browser messages — no inbox required.
What’s next
Advanced Segmentation
As part of their continued strategy with Frizbit, Freddy will next implement advanced segmentation to enhance the relevance and performance of their Web Push campaigns.
With this approach, Freddy will segment users based on factors such as purchase behaviours and interests, browsing history, etc.
By moving towards more targeted and data-driven communication, Freddy aims to improve engagement, reduce opt-out rates and increase conversion opportunities — while continuing to respect user privacy.
Alessandro Perini
Head of E-commerce
“We were really surprised by how well Web Push performed, especially during Black Friday. It helped us reach our audience directly, without relying on inboxes or personal data.
The best part? Everything was automated and aligned with how our customers shop and tailored to the fashion sales cycle.”
