Solutions
MiiN Cosmetics’ Web Push Notifications Strategy: 7X ROI Across 4 Countries
Cosmetics
MiiN Cosmetics’ Web Push Notifications Strategy: 7X ROI Across 4 Countries
29 July 2025
7x
ROI
4.27%
CTR from Triggeded Web Push
0.18 €
Cost per session
About
Founded in 2014, MiiN Cosmetics is a brand specialised in Korean skincare, with a strong presence across several European countries including Spain, Germany, France, and Italy. In addition to its eCommerce platform, MiiN also operates brick-and-mortar stores in key cities such as Barcelona, Madrid, Paris, and Munich
Its value proposition lies in bridging the gap to high-quality K-beauty products, offering a shopping experience that combines expert guidance, innovation, and a distinct brand identity. With an omnichannel strategy and attention to detail, MiiN has become a go-to destination for Asian beauty in Europe.
Challenge
MiiN Cosmetics aimed to strengthen engagement with anonymous users and boost online sales through an automated, personalised channel aligned with its brand aesthetics.
The strategy needed to adapt to a constantly expanding structure:
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Four different countries with unique audiences, languages, and behaviours
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The need to maintain brand and visual consistency across all customer touchpoints
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A strict requirement to operate without third-party data and in full GDPR compliance
MiiN was looking for a channel that could automate retargeting, preserve a consistent brand experience, and scale across multiple languages.
Solution
Personalised Campaign Setup
The Frizbit team has worked closely with MiiN Cosmetics to design campaigns tailored to the specifics of their K-beauty business and the unique characteristics of their international markets.
The goal was to re-engage users at different stages of the purchase journey. To achieve this, automated product and cart abandonment campaigns were configured for each country in five different languages: Spanish, English, German, Italian, and French.
In addition, the content design was adapted with images, copy, and styles customised by country to ensure brand consistency across languages.
Native Opt-in
MiiN Cosmetics enabled native opt-in on both desktop and mobile, allowing them to collect subscribers organically and transparently, without relying on third-party cookies or personal data.
This strategy allowed them to build a database of genuinely interested users, respect user privacy, and deliver messages in each domain’s language.
Results:
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5,000+ new subscribers collected in a single month
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Cross-device opt-in on both mobile and desktop
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Messages adapted by language and domain
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Fully GDPR compliant
Bulk and Triggered Web Push Notifications
La estrategia de notificaciones web push de MiiN Cosmetics combina campañas promocionales masivas con recordatorios de productos automatizados personalizados.
Esta estrategia incluye campañas estacionales y promocionales, así como notificaciones comportamentales (automáticas) que se envían automáticamente según la navegación de la usuaria: categoría visitada, producto visto o carrito abandonado.
Las campañas masivas se han aprovechado como canal de amplificación, permitiendo a la marca llegar a toda su base de datos con comunicaciones relevantes, y reforzar sus campañas activas con mayor alcance.
Resultados Notificaciones Push Web Automatizadas:
4,27 %
CTR Notificaciones Push Web Automatizadas
+25.000
Notificaciones Push Web Automatizadas Enviadas
Multi-language Campaigns
MiiN Cosmetics’ web push campaigns are automatically sent in the user’s browser language and from the domain associated with their country, offering a truly localised experience in each market.
Active countries:
🇪🇸 Spain
🇫🇷 France
🇮🇹 Italy
🇩🇪 Germany
🇵🇹 Portugal (coming soon)
What’s next
Expanding the strategy to new markets.
After seeing consistent results in Spain, France, Germany, and Italy, MiiN Cosmetics is preparing to launch Web Push Notifications in Portugal. The goal is to maintain effective, automated communication with Portuguese users, following the same multilingual and behaviour-based approach.
This expansion reinforces their commitment to scale without losing personalisation, and to continue optimising user engagement throughout the funnel.
David Alarcón
E-commerce Manager
“For the past 5 years, we’ve been able to automate our entire retargeting flow without losing control over our tone of voice or messaging.
Having a solution like web push notifications that effortlessly adapts to our four domains and manages multiple languages has allowed us to scale without complications.
It’s a channel that works quietly in the background, and without a doubt, it’s been delivering results month after month.”
