Ad Extensions

Ad extensions are additional pieces of information that businesses can include in their online advertisements to provide more context, boost visibility, and stimulate user engagement. Ad extensions expand the ad format beyond its basic elements like headlines, descriptions, and display URLs by incorporating extra information, links, or interactive features.

What are ad extensions?

Types of ad extensions

• Sitelink extension: allows advertisers to include additional links to specific pages within their website, providing users with direct access to relevant content or landing pages that matches their interests or needs.
• Call extension: includes a phone number alongside the ad, useful for businesses that want to encourage users to call directly for inquiries, bookings, or support. By offering a clickable telephone number within the ad, businesses can simplify the process for users to initiate phone contact with them.
• Location extension: displays the business address alongside the ad, with a clickable map icon that allows users to view the location on a map or get directions, beneficial for those with physical storefronts or service areas.
• Callout extension: highlights additional selling points or benefits of the product.
• Review extension: showcases positive reviews or testimonials from satisfied customers.
• Price extension: displays pricing information for specific products or services.
• App extension: provides a direct link to download a mobile app from the ad.

Why do ad extensions matter?

Overall, ad extensions elevates the effectiveness of online advertisements by providing users with more relevant information, additional ways to interact with the ad, and increased opportunities for businesses to drive conversions and achieve their advertising objectives. By leveraging ad extensions strategically, advertisers can improve ad performance, increase user engagement, and ultimately, maximise the return on their advertising investment.

Ad extensions benefits:

• enhance visibility
• improve information relevance
• increase CTR
• better user experience
• competitive advantage