Affiliate Marketing

Affiliate Marketing is a performance-driven marketing strategy where businesses (referred to as merchants or advertisers) collaborate with individuals or entities (known as affiliates or publishers) to promote their products or services. Affiliates are rewarded based on commission basis for each visitor or customer they attract to the merchant's platform through their marketing efforts.

What is Affiliate Marketing?

How to start Affiliate Marketing

Advertisers set up affiliate programs, outlining the terms and conditions for affiliates to join and promote their offerings. Affiliates use a range of online platforms like websites, blogs, social media networks, email newsletters, and more to showcase the merchant's products or services to their audience.

Affiliate Marketing benefits

When a user clicks on an affiliate's unique tracking link and performs a desired action, such as making a purchase or signing up for a service, the affiliate earns a commission. This compensation model incentivises affiliates to drive high-quality traffic and conversions to the merchant's platform.

Affiliate Marketing offers a win-win scenario for both merchants and affiliates. Merchants benefit from increased brand exposure, expanded reach, and enhanced sales without upfront marketing expenses. On the other hand, affiliates gain the opportunity to monetise their online presence, leverage their audience, and earn passive income through commissions.

It’s a cost-effective and scalable approach for businesses while having a transparent, trustworthy, and mutual collaboration. Clear communication, performance tracking, and timely payments are essential components of a successful affiliate marketing ecosystem.