Customers now expect brands to offer experiences that reflect their unique preferences and needs—not just greeting them by their first name.
A recent Accenture study found that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. AI-powered hyper-personalisation goes beyond surface-level customisation, and AI-based marketing is at the core of making this deeper connection possible.
McKinsey further supports this statement, stating that companies with advanced personalisation capabilities achieve up to 40% more revenue from personalised marketing actions or tactics.
That’s why at Frizbit, we use AI to enrich human interactions, not replace them, ensuring every touchpoint feels genuinely personal.
What is AI-based Hyper-Personalisation?
AI-powered hyper-personalisation involves optimising artificial intelligence to deeply understand customer behaviour, delivering bespoke experiences in real-time.
Because let’s be honest, who even likes receiving messages that we haven’t asked for?
That’s precisely where the power of AI personalisation and marketing automation comes into play.
Rather than generic messaging, brands can now provide hyper-personalised experiences through AI by analysing extensive customer data such as browsing habits, past purchases, and contextual signals like device type and location.
According to Salesforce, hyper-personalisation combines consumer insights, automated decision-making, and predictive analytics, significantly enhancing customer satisfaction and loyalty.
This method allows brands to predict and address customer needs proactively, creating seamless and memorable interactions that feel relevant, appealing to an already-existing purchase intention.
Defining AI-Powered Hyper-Personalisation: Moving Beyond “Hello, FirstName”
Addressing customers by name alone doesn’t capture true personalisation any more.
By now, customers are constantly receiving regular impacts from many brands, so naturally, an overused technique won’t make you stand out from competitors. How are you differentiating your business in a world where attention is the new currency?
Forbes highlights that 61% of consumers disengage from brands that fail to deliver genuinely personalised experiences, AI-powered hyper-personalisation tackles this challenge by delivering content and product recommendations precisely aligned with each customer’s interests and buying journey.
In our experience at Frizbit, simple personalisation isn’t enough. We’ve found that using AI to understand genuine behavioural insights helps us connect better with customers on a more meaningful level, translating into sales for our clients.
Instead of relying on traditional channels alone, we strategically use AI-driven web push notifications and product recommendations to recover users at every stage of the funnel, crafting personalised messages aligned with each customer’s purchase intent.
Hyper-Personalised Experiences Through AI
Gone are the days when customers were impressed by seeing their name in an email subject line. Today’s savvy consumers want more. They want brands that truly “get” them.
Hyper-personalisation using AI-powered marketing isn’t just another buzzword. It’s what happens when technology meets genuine customer understanding.
Think about the last time you left items in your online cart: Did you get busy, change your mind, or were you just looking around?
Whatever the reason, good brands spot these signs and respond the right way. Not with basic reminders, but with messages that speak to why you paused.
How frustrating is it when brands keep showing you products you’ve already purchased or have zero interest in?
The data doesn’t lie. Customers are 2.6x more likely to complete a purchase when they receive targeted messaging based on their actual behaviour rather than demographic assumptions.
The beauty of AI in this process is its ability to detect nuances human marketers might miss.
It finds patterns in thousands of user actions, seeing exactly what works for each customer without needing teams of people to check data all day.
Hyper-Personalisation Marketing with AI
Let’s be honest. Most customers don’t wake up thinking about your brand. They’re busy with their lives, so your marketing needs to fit into their world, not the other way around.
Recovering users at every stage of the funnel means meeting them right where they are:
- For new visitors, show what makes your brand worth noticing.
- For those looking at certain products, point out features they seem to care about based on their browsing.
- And for those who left items in their cart? Send smart reminders that tackle the real reasons they didn’t buy.
Remember when Netflix showed you that odd show you ended up loving? That wasn’t luck. That was AI knowing what you’d like before you did.
The real magic is when personalisation feels so smooth that customers feel that the messages they are receiving encourage them to make the purchase, not convince them. They just enjoy shopping that feels easy, as if the brand knew what they wanted before they said it.
Real-World Success Stories: Brands Winning with AI Personalisation
What separates leading brands from the rest isn’t just having AI tools—it’s how they use them to solve real customer problems.
Take Sephora, whose Beauty Insider programme uses AI to match products with each customer’s unique skin type and preferences. The results? An 11% increase in average purchase value and stronger customer loyalty.
Following other hyper-personalisation examples, look at how Spotify creates “Discover Weekly” playlists tailored to each user’s taste. This AI-driven feature has become one of their most loved tools, with over 40 million users actively engaging with these personalised recommendations each month.
The common thread? These brands don’t use AI to bombard customers with more messages. They use it to make each message more relevant and helpful.
This focus on quality over quantity helps explain why personalised emails deliver 6x higher transaction rates, yet most marketers still send the same message to everyone.
Getting Started with Hyper-Personalisation: Small Steps to Big Results
“We’d love to use AI for better personalisation, but isn’t that just for big companies with huge budgets?”
This is something we hear a lot, and honestly, it couldn’t be further from the truth.
The beauty of AI-powered personalisation is that you don’t need to transform your entire business overnight. The most successful brands we’ve worked with all started with simple changes that made big differences.
For example, simply sending cart reminder messages that mention the actual product left behind (instead of generic “you left something in your cart” emails) can boost conversion rates by up to 25%.
Or consider looking at when your customers typically shop. If someone always browses your site during lunch breaks, that’s when your messages should arrive – not at 3am when they’re fast asleep.
The secret isn’t having the fanciest AI tools. It’s about using the data you already have in smarter ways.
Think of it like cooking. You don’t need every kitchen gadget ever made to prepare a delicious meal. You just need to use the right ingredients at the right time.
Even small brands can see promising results by focusing on one area at a time. Maybe start with smarter product recommendations or more timely messaging. Then build from there as you see what works for your unique customers.
AI-Driven Future of Hyper-Personalisation
So what’s next? The future of AI-powered hyper-personalisation isn’t about making customers feel watched. It’s about making their lives simpler in ways they truly value.
The smartest brands now use AI to create what we call “forward-thinking experiences.” These predict what customers need instead of just reacting to what they do.
AI models can now tell which customers will likely buy something soon versus those who need more time. This helps brands use their resources better, putting effort where it matters most.
When did you last feel like a brand really understood you? That feeling is rare these days – and very valuable.
The best part? We’re still just starting to see what AI-powered hyper-personalisation can do. As AI gets smarter and data gets better, the gap between what customers expect and what they get will keep shrinking.
Smart brands aren’t just using these tools. They’re building their whole plan around them, knowing that personalisation isn’t just a marketing trick, but a whole new way for companies to connect with customers.
The Human Touch in an AI World
Despite all the talk about AI and machine learning, remember that the goal of hyper-personalisation isn’t to make marketing more robotic. It’s to make it more human.
It’s a bit funny — we need high-tech tools to create shopping that feels natural and easy. The best AI marketing doesn’t feel like being targeted. It feels like being understood.
This balance matters a lot. As Salesforce says, hyper-personalisation mixes customer insights, auto-decision making, and future-seeing analytics, making customers much happier and more loyal. But people are also worried about how their data is used.
The answer? Be open and give fair value. When customers see how their data makes their shopping better, and when those better experiences truly help them, they’re more willing to share their data.
Taking the Next Step
The future belongs to brands that can give personalised experiences to many people without losing the human touch that customers want. AI-powered hyper-personalisation isn’t just nice to have. It’s what customers now expect.
Look at your marketing plan and ask: Are you sending the same messages to different customers but hoping for different results? Or are you using AI to create experiences as unique as each person you want to reach?
At Frizbit, we help forward-thinking brands use data to build real connections with customers. Want to see how AI-powered hyper-personalisation could boost your marketing results? Apply for a free one-month trial or book a free demo with our expert team.
Because in a world where attention is the new currency, knowing your customers isn’t just smart business. It’s how businesses will thrive.
