How Bed’s has boosted lead generation and in-store visits using web push notifications

Logo Bed's Caso de Estudio Frizbit
Home Retail

How Bed’s has boosted lead generation and in-store visits using web push notifications

3 July 2025

DOWNLOAD CASE STUDY
25.3x
ROI
4.42%
Increase in Online Sales
0,16 €
Cost per Session

About

Bed’s is Spain’s leading retail chain for sleep products, with over 230 physical stores nationwide. Founded in 1985 and part of the Pikolin Group, the brand has become a trusted reference thanks to its commitment to quality sleep, personalised advice, and a wide range of mattresses, bed bases, pillows and accessories from top bedding brands.

By implementing web push notifications, Bed’s has added a privacy-first, automated channel to its digital marketing strategy to reconnect with anonymous users and boost both online conversions and store visits, achieving a 25.3x ROI and a net opt-in rate above 3%.

Challenge

Although Bed’s had already developed a solid omnichannel strategy, the goal was to integrate a new channel that could:

  • Strengthen store traffic without disrupting digital performance

  • Align with a cookieless environment

  • Automate personalised messaging across the user journey

  • Adapt to the purchase cycles of different products

Solution

Campaign Personalisation and Set-Up

Frizbit has defined customer journey scenarios and has configured campaign messages directly from its platform to reflect Bed’s brand identity.
Each message has been adapted to user behaviour and fully automated throughout the funnel.

To ensure relevance and consistency, Frizbit has set up:

  • Smart segmentation rules based on product type, funnel stage, and user behaviour

  • Flows that have aligned with the natural decision-making process of each customer

  • A system that has required no third-party cookies or personal data

Customer Engagement Platform Bed's

Native Opt-in

To build its own subscriber base, Bed’s has implemented native opt-in across desktop and mobile.
This method has enabled the brand to collect subscribers organically without using personal data or cookies, laying the foundation for privacy-compliant, personalised communications.

The result: a 3.06% opt-in rate from unique users.

Opt-In Nativo Web Push

Web Push Notifications: Bulk and Triggered

Bulk Web Push Notifications

Bed’s has launched large-scale campaigns during key moments like:

  • Monthly promotions

  • High-traffic shopping periods

  • Seasonal campaigns

These notifications have helped increase online sales and store footfall, even when users weren’t actively browsing the website.

Triggered Web Push Notifications

Frizbit has deployed automated flows based on user behaviour, product type and level of purchase awareness:

  • Welcome: Highlighting brand benefits and bestsellers for new subscribers

  • Category Retargeting: Engaging users who browsed categories like pillows or mattresses but didn’t view specific products

  • Product Retargeting: Reminding users of previously viewed items

  • Cart Abandonment: Re-engaging users who didn’t complete checkout

  • Post-Purchase: Recommending complementary products

 

Frizbit has designed its retargeting flows to align with the user’s level of product awareness:

  • For low-awareness products (e.g. pillows, accessories), messages have encouraged users to complete the purchase online, using clear CTAs and urgency to drive action.

  • For high-awareness products (e.g. mattresses), which typically require more consideration and in-person evaluation, notifications have invited users to book appointments or visit nearby stores for expert guidance.

This strategic approach has ensured that each message matched the user’s decision-making stage, increasing the likelihood of conversion while maintaining message relevance.

ejemplos notificaciones push web Bed's

What’s next

1. Launch multichannel campaigns with AI-powered product recommendations

Bed’s is planning to activate Frizbit’s recommendation module to further personalise messages and suggest relevant products based on each user’s behaviour and purchase history.

2. Apply advanced segmentation in bulk campaigns

The brand aims to enrich mass campaigns by segmenting users based on behavioural and demographic data, increasing message relevance and performance.

These next steps will reinforce the brand’s omnichannel experience and enable Bed’s to build a scalable, privacy-first communication ecosystem that bridges the gap between digital engagement and physical sales.

Arantxa Herráiz Bed's Frizbit
Arantxa Herráiz
Digital Marketing Manager

“The main goal of our online strategy is to showcase our products and redirect customers to physical stores, where they can receive personalised guidance, test the products, and choose the right sleep solution.

Thanks to Frizbit, we’ve been able to generate leads and increase visibility for our stores during key moments in our promotional calendar.”