Solutions
Connecting Differently: Multinational Telecom Operator’s 52X ROI Success Pioneering Behavioural Web Push Notifications
Telecom
Connecting Differently: Multinational Telecom Operator’s 52X ROI Success Pioneering Behavioural Web Push Notifications
20 August 2025
52X*
ROI
*Revenue corresponds only to direct device sales, excluding subscription plans.
8%
Average CTR of Web Push Notifications
0.13 €
Cost per Session
About
BITĖ Group is one of the leading telecommunications and media groups operating in Lithuania, Latvia and Estonia. The group provides a full range of services including mobile, media & content, broadband and Pay TV in Lithuania and Latvia, and Pay TV and media services in Estonia.
Bite Latvia is the only triple-play operator in Latvia, offering and managing mobile, internet and TV services, complemented with a full suite of ICT solutions such as cloud services, cybersecurity, data centres, and managed IT services.
Challenge
BITĖ Group needed a flexible Web Push solution that allowed each local team in Latvia and Lithuania to work independently, while remaining aligned under a shared cross-market strategy.
The goal was to test Web Push for their eShop with bulk campaigns first, but the real challenge was to prove that push could deliver measurable results in the telecom industry with relevant messaging.
Previously, Bite Latvia had tested push notifications with another provider but achieved limited results. They were looking for a platform that could combine bulk campaigns and dynamic behaviour-based flows in one place.
Solution
Personalised Campaign Setup
The Frizbit team designed and launched behavioural push flows covering key moments in the user journey for Bite Latvia and Bite Lithuania.
Messages are tailored to intent (from product views to cart reminders and post-purchase), and automatically adapt when there’s a discount or special offer.
What this enables:
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Relevant, well-timed messages without third-party cookies or intrusive ads.
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Local team control in Latvia and Lithuania with an easy-to-manage setup.
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Consistent automation and personalisation across markets.
Native Opt-in
Bite Latvia implemented the native browser opt-in to smoothly migrate subscribers from a previous provider, while also capturing new ones directly on their site.
This approach has ensured a clean, fully consent-based database ready for both bulk and triggered campaigns, without relying on third-party cookies.
Results:
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60,000 subscribers collected in 6 months
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4.5% net opt-in rate
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A consent-based system consistently brings an average of 10,000 new subscribers per month (Latvia only).
Web Push Notifications: Bulk and Triggered
Bite Latvia had initially planned to use bulk notifications only, but after testing behavioural flows, they found that these are responsible for nearly 90% of performance.
Triggered messages are delivered in real-time based on user actions — such as browsing a product or when a discount is available — turning visits into conversions and building long-term trust.
This has resulted in conversions from both devices and subscription plans.
Metrics:
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8% CTR across Web Push campaigns
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40k+ notifications delivered
Hyper-Personalised Retargeting
Frizbit set up automated behavioural flows aligned with Bite Latvia’s local customer journey, ensuring that each notification supports decision-making across devices and plans.
From the first visit to post-purchase, each message is triggered by real user actions and delivered in the user’s native language at the right moment.
This setup has not only recovered lost device sales, but also generated new plan subscribers.
Triggered Flows Implemented:
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Welcome notifications – introducing new visitors to latest deals and benefits
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Category retargeting – reconnecting with visitors browsing specific product categories
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Product retargeting – reminding users about products viewed but not added to cart
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Cart recovery – sending gentle reminders about items left in cart
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Post-purchase – keeping engagement with exclusive offers and add-ons
Performance:
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10.3% CTR on triggered Web Push Notifications
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2.7% conversion rate from triggered flows
Multi-language Campaigns
All campaigns are sent in the user’s native language (Latvian and Lithuanian) to deliver a fully local experience and higher relevance.
Dynamic templates use fields such as product image, product name, original price, offer price, product URL / custom URL, and the company logo, so each notification reflects the correct language, currency and offer in real time.
What’s next
1. Expand triggered notifications from devices to core services, such as mobile, internet, television plans, etc.
2. Apply advanced segmentation to adapt messaging by user type and interaction to increase results.
After seeing positive results with Web Push, the next step for Bite Latvia and Bite Lithuania is to expand triggered campaigns to their core services — mobile, internet and TV plans — applying the same level of automation and personalisation.
They also plan to apply advanced segmentation to further adapt messaging by user type and interaction, increasing results.
Līva Roma
Direct Marketing Manager | Bite Latvia
“Frizbit’s behavioural web push notifications have exceeded our expectations.
What started as a pilot for our e-shop has now become an essential channel that delivers results continuously, while saving our team’s time.
We’re excited to see how this partnership can keep evolving.”
