Solutions
How Camerfirma has boosted their online conversion rate in a B2B business model with Web Push Notifications
B2B
How Camerfirma has boosted their online conversion rate in a B2B business model with Web Push Notifications
24 July 2025
633%
ROI
8,0%
Opt-in Rate
18%
Higher conversion than web average
About
About Camerfirma
Camerfirma is a qualified digital certification authority with over 20 years of experience in electronic trust services. They have successfully combined assisted B2B processes with an online platform for transactional products.
About Okisam
Okisam is a digital strategy specialist agency with over 15 years of experience. They have been Camerfirma’s strategic partner, facilitating Frizbit’s integration within their omnichannel strategy.
Challenge
While Camerfirma operates under a B2B model with assisted processes, they also have an eShop to accelerate results where certificates can be purchased directly.
The challenge was to consolidate a digital strategy that would activate this transactional channel without interfering with the complex flow of their enterprise products.
Key objectives:
- Activate transactional channel without disrupting complex B2B flows
- Function as effective channel for lead capture and education
- Compatible with third-party cookie-free environment
- Automate personalised messages according to journey stage
Solution
Personalised Campaign Setup
Frizbit has worked alongside Camerfirma and Okisam to configure web push notification campaigns specifically designed for their business model.
Automated scenarios have been defined covering different stages of the conversion funnel, including post-subscription capture, product or category view retargeting, cart recovery, post-purchase messages, and long-term lead nurturing.
User Journey Phases:
- Welcome
- Lead Nurturing
- Product Retargeting
- Cart Recovery
- Post Purchase
Native Opt-in
To transform visitors into subscribers, Camerfirma has activated native opt-in on desktop and mobile, capturing subscribers organically without third-party cookies or personal data.
Results: 8.0% Net Opt-in Rate | +4,000 Subscribers in 2024
Behavioural campaigns
Camerfirma has re-engaged users at key moments with behaviour-based notifications, such as product views or abandoned carts.
- For complex B2B certificates: messages that encourage consultation or provide educational content
- For simple certificates: reminders to complete online purchases
RESULTS
6.7% CTR automated notifications | 4.0% Conversion rate
Bulk campaigns
Bulk campaigns have served to activate the subscriber base at key moments, such as certificate renewals or educational content.
This has allowed maintaining connection with users during long decision cycles.
Results
3.87% Total conversion rate | +30,000 Notifications sent in 2024
What’s next
Extending Behavioural Targeting to B2B Services Specifically targeting services that require expert consultation and aren’t suitable for immediate online purchase.
Having validated the effectiveness of web push notifications within their digital certificates eShop, Camerfirma’s next phase involves expanding behavioural targeting across additional B2B sections of their digital ecosystem, beyond their online store.
These developments will strengthen digital experience continuity, providing B2B users with educational and opportune messaging across expanded touchpoints.
Eugenia Montforte
Marketing & E-commerce Manager
“Frizbit has enabled us to enhance our behavioural communication with users whilst maintaining our professional standards and digital experience quality.
The Web Push channel keeps us connected throughout extended decision cycles and supports both new prospects and returning customers in a respectful, non-intrusive manner.
The platform’s adaptability has been crucial in accommodating our unique requirements as a digital services provider.”
