Solutions
Forum Sport Achieves 11x ROI by Re-engaging Users Throughout the Customer Journey with Hyper-personalised Web Push Notifications
Sports
Forum Sport Achieves 11x ROI by Re-engaging Users Throughout the Customer Journey with Hyper-personalised Web Push Notifications
7 May 2025
11x
Return on Investment
<0,10€
Cost per Session
About
Forum Sport is a well-established sports retailer with more than 50 brick-and-mortar stores across Spain. Founded in 1991 by professional athletes, it is part of the Eroski Group and has built a strong reputation for promoting accessible sport with a product range that covers all disciplines.
The brand has evolved to meet the expectations of today’s consumers, adapting both its marketing campaigns and channels to deliver a consistent, valuable experience across both in-store and digital touchpoints.
Challenge
Forum Sport already had a strong digital presence and had tested web push with other providers. However, they lacked the automation and personalisation capabilities needed to enable dynamic retargeting and long-term engagement.
The goal was clear: to reach users across every stage of the funnel, from first-time visitors to cart abandoners, while also preserving previously acquired subscribers and avoiding any technical complexity.
Solution
Personalised Campaign Setup
Frizbit configured triggered campaigns based on user behaviour, adjusting the message to match the stage of the journey and the type of product viewed.
In parallel, bulk campaigns were launched in line with Forum Sport’s promotional calendar. These messages remained consistent with the brand’s overall strategy and supported its communications across all other channels.
Subscription via Native Opt-in
A native opt-in prompt was set up across desktop and mobile, helping the brand collect new subscribers without requiring personal data and build a fully owned audience.
Over a three-month period, Forum Sport achieved a 3,35% net opt-in rate per unique user and added 55K+ subscribers organically.
Additionally, Frizbit allowed Forum Sport to recover previously subscribed users without needing to request permission again. This ensured the reach of the channel from day one.
Bulk and Triggered Web Push Notifications
Forum Sport combined bulk campaigns with triggered flows based on user behaviour. Bulk campaigns were scheduled around key moments in the retail calendar, allowing the brand to reach its entire subscriber base during high-conversion periods.
In parallel, triggered flows were activated by specific on-site actions, such as viewing a product or abandoning the cart. This mix allowed Forum Sport to maintain consistent, relevant communication without adding extra workload for the team.
During Q4, 2.3M+ notifications were sent across both campaign types.
What’s next
Dynamic Segmentation in Bulk Notifications
This will allow bulk messages to be adapted based on each user’s interests and behaviour. The goal is to improve the relevance of campaigns and drive better results.
Launch Smart Product Recommendations
With the support of Frizbit’s AI, Forum Sport will be able to suggest products tailored to each user’s browsing activity.
This enriches browsing and purchasing experience, increases average order value (AOV) and increases conversion rate.
Maria Aparicio
SEO, SEM y UX | Digital Department
“After trying other providers, Frizbit clearly delivered better results. We’ve been able to integrate web push notifications into our digital strategy without friction, keep our existing subscribers, and launch personalised campaigns without adding technical complexity.”
