Solutions
How OneDayOnly captured & brought customers back with a 24.3x ROI using hyper-personalised web push notifications and notify box opt-in
Ecommerce
How OneDayOnly captured & brought customers back with a 24.3x ROI using hyper-personalised web push notifications and notify box opt-in
29 July 2024
24.3%
ROI
5.75%
Average CTR of Web Push Notifications
3.63%
Conversion Rate
About
OneDayOnly is a prominent online retailer in South Africa known for offering daily deals on a wide range of products, from electronics to fashion.
The brand has established a strong digital presence with a monthly visit count of approximately 1.8 million and a loyal customer base by consistently providing high-quality deals and exceptional customer service.
In an efficient move to enhance its customer engagement and boost online sales, OneDayOnly partnered with Frizbit to implement a cross-channel customer engagement platform. This collaboration resulted in a 24.3% Return On Investment.
Challenge
OneDayOnly aimed to enhance customer engagement and increase sales with an alternative method not requiring 3rd party cookies. Recognising the success of web push notifications adopted by the leaders of their vertical in other countries, OneDayOnly decided to explore this technology, bringing growth and revenue to their company.
They looked for an efficient and effective way to implement it, as they didn’t want to dedicate their busy technical resources. They were attracted by the strong performance metrics and effectiveness of web push notifications as a new engagement channel.
Solution
Personalised Campaign Setup
Frizbit identified key funnel stages within the customer journey and created initial templates that matched OneDayOnly’s brand.
This setup enabled the smooth integration of web push notifications, ensuring a consistent user experience.
The campaign templates were designed through the Frizbit platform dashboard, emphasising the precision, effectiveness of the implementation.
Double opt-in with Notify Box
OneDayOnly implemented a strategic approach by combining both notify box and native opt-in methods. This strategy is beneficial in the long term, as it retains the possibility of asking for permission for the future.
The usage of Notify Box feature led OneDayOnly to convert the ready users into subscribers while not getting blocked by the majority of other users who are not ready yet to accept push notifications.
Although the double opt-in process requires two clicks and yields a lower opt-in rate, such as 1.59%, it provides a strategic advantage for future subscription opportunities.
Double opt-in with Native Opt-in
OneDayOnly has built a database of web push notification subscribers, a brand new retargeting channel that operates without 3rd-party cookies or personal data. This approach effectively captures both unregistered visitors and registered users who visit the website.
OneDayOnly successfully gathered 12,653 subscribers in their first month, building a strong database for online web push notifications.
Triggered and Time-based web push notifications
What’s next
Implement Product Recommendations for eCommerce
OneDayOnly may consider to further enhance customer engagement by potentially adding product recommendations. This improvement aims to deliver more personalised and relevant content to users, boosting engagement and driving more sales.
Integrating product recommendations in eCommerce leads to higher conversion rates, increased average order values, and increased revenue.
Erich de Wet
Digital Lead at OneDayOnly
“As one of the largest Daily Deals ecommerce businesses in South Africa, we are glad that we started using Frizbit’s web push notifications. It was a new channel, so we had our doubts, but it has helped us increase customer engagement and sales.
In just the first month, we built a new subscriber database, allowing us to engage with users even after they’ve left our site, without using any personal data! Both behavioural and bulk notifications helped us increase revenue.
The implementation was smooth and required minimal resources from our technical team. We are excited about further leveraging Frizbit’s solutions to improve our customer experience and profit even more.”
