Campaign Configuration

Frizbit configured fully automated flows aligned with ParkVia’s customer journey from the first visit to post-booking follow-ups. Each stage was addressed with targeted messaging designed to move users closer to conversion.

Campaign types included:

• Welcome – Introduction to the brand and key benefits

• Category Retargeting – Based on viewed destinations or airport categories

• City Retargeting – Focused on specific browsing behaviour by location

• Booking Recovery – Nudging users who abandoned the checkout

• Post-booking – Follow-ups to encourage reviews

• Cross-sell – Promoting extras like car rentals and lounge access

Native Opt-In

Growing a high-intent subscriber base without personal data

ParkVia activated native opt-in prompts on both desktop and mobile, allowing them to build a first-party subscriber base without relying on cookies or logins. This privacy-compliant approach enabled scalable retargeting and ensured long-term marketing sustainability.

• 41,549 new subscribers collected in August 2024

• 4.88% net opt-in rate

Web Push Notifications: Bulk and Triggered

ParkVia has implemented both time-based and behavioural web push notifications to keep users engaged, even after they’ve left the website. These automated campaigns helped recover sessions, increase conversions, and guide users back into the booking process at the right time.

Behavioural Web Push Notifications

• 98,255 notifications delivered

• 4.19% click-through rate (CTR)

Time-based Web Push Notifications

• 308,623 notifications delivered

• 1.8% click-through rate (CTR)

The combination of these strategies allowed ParkVia to maintain continuous engagement and achieve an outstanding return on investment  without relying on cookies or personal data.

Multilingual Retargeting

Speaking to users in their language, automatically

Operating across more than 40 countries, ParkVia needed a solution that could deliver relevant messages without manual segmentation. Frizbit’s multilingual web push campaigns were automatically adapted to each user’s preferred language and location, ensuring clear and contextual communication.

Campaigns were sent in:

• English

• Spanish

• Italian

• German

This approach strengthened engagement and supported ParkVia’s international expansion without adding operational complexity.