Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms

A/B testing, also known as split testing, is a technique that evaluates two versions of a webpage, email, application, or any digital content to determine the more effective one. This method involves two variants, A and B, differing only in...

Above the fold refers to the upper portion of a webpage that users see without having to scroll down. Think of it as the storefront window of a shop – it's the first thing people notice when they arrive, and...

Ad extensions are additional pieces of information that businesses can include in their online advertisements to provide more context, boost visibility, and stimulate user engagement. Ad extensions expand the ad format beyond its basic elements like headlines, descriptions, and display...

An ad network is a platform that connects advertisers with websites that want to host advertisements facilitating the exchange of ad space across various digital platforms. These networks act as intermediaries, bringing together advertisers who want to promote their products...

Affiliate Marketing is a performance-driven marketing strategy where businesses (referred to as merchants or advertisers) collaborate with individuals or entities (known as affiliates or publishers) to promote their products or services. Affiliates are rewarded based on commission basis for each...

Analytics is the process of collecting, measuring, analysing, and interpreting data generated by user interactions within a website or application. It encompasses a wide range of metrics and techniques aimed at understanding user behavior, optimising performance, and improving the overall...

AOV, or Average Order Value, is a metric used in eCommerce and retail, providing insights into the purchasing habits of customers. It represents the average amount of money spent by a customer...