Solutions
Features
Marketing Automation I Product Recommendations | Hyper-personalisation | Integrations
Marketing Automation Platform
Engage with your customers using Frizbit’s marketing automation solutions, which triggers & creates hyper-personalised communications at every stage of the funnel and generate revenue on autopilot
Get to know our Marketing Automation Process
Target
Target the right people based on their user behavior.
Personalise
Cater the right message that will convert your users into loyal customers.
Engage
Create sequences of messages in cross-channel to be sent at the perfect time.
Measure
Measure the performance of each campaign and see how much benefit it yields.
Target the right people based on their user behaviour
Frizbit marketing automation platform, lets you create live segments of people with a large variety of user data. You can target users not only by demographics, but also by behaviour. Demographic filters can include location, language, age, and gender; while behavioural filters have no limits. You can filter users who have viewed X amount of products from a specific category in the last Y days, excluding users who have completed a purchase. Mix and Match to perfect your results!
Sub-features
Personalise. Cater the right message to convert your users into loyal customers.
It’s hyperpersonalisation time. With our marketing automation tool, addressing customers by their first name is no longer a virtue. Picture what you could accomplish if you could engage your customers in meaningful ways through dynamic parameters.
Sub-features
Engage. Send the right message at the right time, through the most effective channel.
Amongst the marketing automation platforms, cross-channel interaction is expected. The truth is that a solely email-based marketing strategy will lead to missed sales opportunities. With Frizbit, you can reach both registered and non-registered users at every stage of the sales funnel. Boost conversions by 10%.
Sub-features
Measure the performance of each campaign and see how much benefit it yields.
With Frizbit’s powerful marketing automation system, you can close the digital marketing loop. In addition to tracking your Frizbit campaigns, you can see how any web campaign performs. It’s time to take action based on powerful insights about user behaviour.
Sub-features
Marketing Automation Benefits
Explore other marketing automation features
Web Push Notifications
Reach your customers even they aren’t active on your site. Set the pace for timely and relevant hyper personalised triggered messages using first-party cookies.
Email Marketing
Recover abandoned carts and send other alerts to upsell, cross-sell or send any other relevant message.
SMS
Marketing
Send promotional messages to customers directly. Drive sales by promoting your products and redirect them to a specific URL.
WhatsApp Marketing
Connect directly with your users through WhatsApp. Build closer relationships to boost sales recovering abandoned carts and more.
Message Composer
Let our software craft efficient messages for you. Specific fields and a preview section making it easy for you.
A/B Testing
Execute excellent marketing campaigns based on your audience preference. Test messages and/or images.
Integrations
Pair Frizbit with your favourite eCommerce tool like WooCommerce, Wordpress, Google Tag Manager and Basic Javascript in just one click.
Analytics
Track your campaigns and data in granular detail. Measure, analyse and readjust to generate top performing campaigns.
E-commerce Succes Story
Sara Arias
Digital Experience Manager, Correos Market
“Working with Frizbit has been an evolution for Correos Market, as they offer a solution that allows us to recover lost users and increase our sales. In addition, with web push notifications and abandoned cart emails, we have been able to improve our results through automation and personalisation based on user behaviour on the website. During all this time, both teams have worked together in an agile way, with Frizbit’s team keeping a close eye on the evolution of our ecommerce to offer us very useful functionalities for Correos Market’s business. As a result, we have enhanced product recommendations to users, helping to improve the online shopping experience”.
Frequently Asked Questions
What is Marketing automation?
When you define marketing automation, the thoughts of non-realistic and robotic interactions may arise. However, marketing automation refers to the use of software to automate repetitive marketing tasks, such as email campaigns, social media posts, and customer segmentation. Marketing automation platforms enable businesses to streamline these processes, improving efficiency and effectiveness by delivering personalized content based on user behaviour and preferences.
Benefits of marketing automation
The benefits of marketing automation are substantial, offering businesses improved efficiency, better targeting, and enhanced customer experiences. By leveraging marketing automation tools, companies can segment their audience and send personalised messages, leading to higher engagement and conversion rates.
Additionally, marketing automation solutions help in lead nurturing and scoring, which can significantly boost sales and customer retention by identifying and prioritising qualified leads, or in Frizbit’s case, help you to bring customers back and recover lost sales.
How does marketing automation work?
Marketing automation works by using AI powered software to execute marketing tasks based on predefined criteria and customer behaviour. The marketing automation process typically involves setting up workflows that trigger specific actions, such as sending a message or communication when a customer makes a purchase or visits a website. These workflows are managed through a marketing automation platform, which integrates with other systems to collect and analyse data, enabling marketers to make data-driven decisions and optimise their campaigns accordingly.
How to use marketing automation?
To effectively use marketing automation, businesses should start by identifying their marketing goals and determining which tasks can be / or are desired to be automated. Selecting the best marketing automation tools is crucial; these tools should align with the business’s needs and integrate smoothly with existing systems, teams, and skills. Once the tools are in place, businesses should set up and optimise workflows, train staff on the new processes, and continuously monitor and refine their marketing automation system to achieve the best results.
What is a marketing automation platform?
A marketing automation platform is a comprehensive software solution designed to help businesses automate their marketing efforts, manage campaigns, and analyse performance data. These platforms typically offer a range of marketing automation features, including web push notifications, email marketing, SMS marketing, WhatsApp marketing, CRM integration, lead management, and analytics. Popular marketing automation platforms like Frizbit provide all-encompassing tools that enable businesses to streamline their marketing processes and improve efficiency.
Types of marketing automation
There are several types of marketing automation, each focusing on different marketing activities:
Email Marketing Automation: Automates the sending of emails based on user behaviour and preferences.
Web Push Notifications: Frizbit offers web push notifications, which can re-engage users with personalized messages directly in their web browsers, even when they are not on your website.
SMS Marketing: Automates sending SMS messages to customers for promotions, reminders, and updates. Frizbit’s SMS marketing features ensure timely and direct communication with customers.
WhatsApp Marketing: Uses WhatsApp to send personalized messages and updates, allowing businesses to reach customers on a platform they frequently use.
CRM Automation: Integrates customer relationship management to enhance lead management and customer retention.
Social Media Automation: Schedules and manages social media posts and interactions.
Content Management Automation: Selects and distributes content to reach the right audience at the optimal time.
These marketing automation solutions enable businesses to streamline their marketing efforts, improve targeting, and enhance customer engagement, ultimately leading to better marketing outcomes
