Solutions
Solutions
E-commerce I Airlines I Telecom
Marketing Automation
for Telecom
Still relying on bulk promotions and generic customer outreach? Telecom subscribers expect more!
Capture new leads, generate new plan subscriptions, drive renewals, top-ups, and cross-sell opportunities and recover lost device sales through web push, email, SMS, WhatsApp.
Triggered by real subscriber behaviours: data consumption, renewal dates, or signs of inactivity.
Results Our Telecom Clients Have Achieved
Benefits of Marketing Automation & Web Push Notifications for Telecom
Recover Lost Sales Opportunities without Apps or Personal Data
Retarget leads who have interest in devices or plans by sending web push notifications across browsers, without needing an app, fully consent-based.
Upsell Devices, Data & Value-Added Services
Use behavioural customer data to recommend additional devices, data packages, roaming, or entertainment services, maximising customer engagement and sales.
Increase Retention & Reduce Churn
Detect inactivity early and re-engage customers with relevant, personalised content, boosting customer retention and loyalty.
Drive Prepaid Top-Ups, Plan Renewals & Upgrades
Send automated reminders when a subscriber’s balance is low, or their contract is nearing expiry, ensuring you capture renewals at the right moment.
Examples of Marketing Automation Campaigns for Telecom
Telecom operators can deploy marketing automation campaigns that target both product sales and service subscriptions, using real-time customer data to trigger the right message at the right time.
Whether it’s recovering abandoned carts, upselling data packages, or re-engaging users interested in mobile plans, these campaigns help improve customer retention, drive sales, and enhance the overall customer experience.
Full-Funnel Retargeting
Add to Cart ✓ → Complete Purchase ✗
- Products: Remind users to complete purchasing a smartphone, tablet, or accessory [X hours] after abandoning the cart.
- Services: Nudge users to finalise a plan activation, data pack, or roaming service they started but didn’t confirm.
Lead Capturing
Product / Service View ✓ → Conversion or Inquire Submitted ✗
- Products: If a user visits a product/service page but doesn’t complete the process, remind them about the device or accessory they viewed.
- Services: For visitors exploring mobile, TV, or fibre plans, send a reminder with key benefits or limited-time incentives.
Recurrent Purchases & Renewals
Product / Service Purchased ✓ → Re-purchase or Renewal ✗
- Products: Prompt users to reorder accessories or consumables (e.g., screen protectors, earbuds, data, etc.)
- Services: Suggest topping up prepaid credit or renewing expiring data packs after [X days].
Cross-sell
Sole Product / Service Purchased ✓ → Complementary Product / Service ✗
- Products: Recommend complementary items like device insurance, power banks, or cases.
- Services: After activating a mobile plan, suggest upgrading to include roaming, streaming bundles, or smart home add-ons.
Service Plan Retargeting
Service Page Viewed ✓ → Subscribe or Learn More ✗
When a user visits a plan or service page, whether mobile, fibre, or TV, but doesn’t subscribe, re-engage them with tailored benefits, comparison insights, or an incentive to sign up.
Product Recommendations
Product Viewed ✓ → Product Purchased ✗
When a user checks some products or plans, but doesn’t proceed in the sales journey, re-engage with them suggesting some alternative products or plans based on their behaviour.
Onsite Recommendations
Product Page Viewed ✓
While a user is checking some products or services online, show them smart combos of devices, plans or services in real-time to increase the ARPU.
Telecom Success Story
Līva Roma
Direct Marketing Manager
“Frizbit’s triggered web push notifications have exceeded our expectations. What started as a test for our e-shop has now become an essential channel that delivers results continuously, while saving our team’s time. We’re excited to see how this partnership can keep evolving.”
Frequently Asked Questions
What is a telecom marketing?
Telecom marketing is the strategy and execution of marketing campaigns designed to promote telecom services such as mobile plans, data packages, internet services, and value-added products.
By leveraging digital tools like marketing automation platforms, data platforms, and campaign management, telecom companies can deliver more personalised experiences to their customers, enhance engagement, and grow business outcomes.
Explore our resources blog and case studies to see how telecom marketing teams are transforming their campaigns.
What it is marketing automation in the telecom industry?
In the telecom industry, marketing automation refers to the use of platforms and tools that enable marketing teams to automate campaign management based on customer data and behaviour. This includes automating marketing campaigns for plan renewals, data top-ups, roaming activations, or cross-selling new services like fibre or TV.
Using automation, telecom operators improve customer engagement and streamline the delivery of targeted offers — improving both sales and customer retention.
How can marketing automation be used to deliver more personalised customer service in telecom industry?
Marketing automation helps telecom providers deliver personalised customer service by using real-time customer data to trigger relevant messaging across multiple channels, including social media, email, web push, and SMS. By integrating automation within a data platform, telecom marketers can segment audiences, design automated workflows, and engage each customer at the right time in their journey.
This enhances the customer experience while improving customer retention, reducing churn, and increasing upsell opportunities. For examples, see our case studies in telecom marketing.
What is B2B marketing process in telecom?
The B2B marketing process in telecom focuses on promoting services and solutions to businesses, such as enterprise connectivity, cloud communications, or data solutions. The process typically involves:
- Gathering and analysing customer data
- Creating tailored workflows for nurturing leads
- Implementing automation to deliver content and offers at the right time
- Optimising campaign management to improve conversions and retention
This ensures the marketing team aligns with sales and account management teams to drive value across the B2B customer lifecycle.
What channels does Frizbit provide in marketing automation for telecommunication providers?
Frizbit’s marketing automation platform offers a flexible, modular approach tailored to the needs of each telecom business. Through our customer engagement platform, telecom providers can automate campaigns across multiple channels, including:
- Web Push Notifications
- App Push Notifications
- Email Marketing
- SMS
- On-site and Off-site Product Recommendations
This cross-channel strategy helps telecom marketing teams create connected, data-driven workflows that improve customer engagement, increase sales, and optimise the customer experience across every touchpoint.
