Best 7 Klaviyo Alternatives & Competitors in 2024

Klaviyo is a platform which offers marketing automation for email, SMS and CDP. But its recent price increase has led many customers to look for Klaviyo alternatives that better meet their needs. In this blog, we’ll explore the best Klaviyo alternatives and competitors, including their pricing, key features, and target audiences.

If you are considering a change or looking for an ideal platform for your business…

This blog will provide you with comprehensive information to assist you in identifying the best Klaviyo alternatives and most suitable marketing automation solution

What is Klaviyo?

Source: Klaviyo

Klaviyo provides marketing automation for email, SMS, and Customer Data Platform (CDP) through communication channels, such as email and SMS.

Their email marketing tool allows businesses to craft targeted campaigns and segment audiences using a unified data system.

Klaviyo omnichannel platform includes analytics and reporting tools too, and can integrate with other eCommerce platforms. 

Let’s discover what are the main features and functionalities of Klaviyo, before we evaluate the best Klaviyo alternatives.

Klaviyo main products

Klaviyo offers solutions for email and SMS marketing, providing an automated workflow and a real-time data tracking feature. Moreover, they provide mobile push notifications to engage customers.

Its platform presents an intuitive interface to create email campaigns with a drag-and-drop feature. However, many of the elements require further developing knowledge to build them, and the customer support available appears to be insufficiently robust during busy seasons. 

Nonetheless, Klaviyo offers a customer segmentation tool for companies needing to target their audience, using data and custom conditions they create.

Klaviyo pricing

Source: Klaviyo’s pricing page

Choosing the right platform for your business can be challenging, especially when it comes to pricing.

Klaviyo’s pricing is based on the number of contacts in your email list. It starts at $20 per month for up to 500 contacts (email only). As your list grows, costs increase: $100 per month for up to 5,000 contacts and $150 per month for up to 10,000 contacts. 

For businesses with fewer than 250 contacts and 500 emails sent per month, a free plan is available. For enterprises with more than 250,001 contacts and unique needs, Klaviyo provides custom plans.

You can also choose a plan that includes both email and SMS marketing. Klaviyo offers combined pricing based on the number of email contacts plus the cost of SMS messages sent.

So, is Klaviyo the Most Optimal Marketing Automation Platform?

Source: Klaviyo’s pricing page

Klaviyo is particularly well-suited for eCommerce businesses and direct-to-consumer brands. While their focus relies on email and SMS marketing, Klaviyo also has the ability to integrate with eCommerce platforms, such as Shopify, WooCommerce or Magento.

However, the pricing for Klaviyo’s features may be considered expensive, potentially exceeding the budget for some companies. 

On the other hand, although Klaviyo includes a product review collector among its features, it’s only accessible to customers who integrate with Shopify. 

Additionally, there are many Klaviyo alternatives that offer a more complete set of marketing automation tools, since Klaviyo lacks other communication channels, such as Web Push notifications, WhatsApp, or hyper-personalised features. 

Klaviyo Cons

Here are some reasons why clients are considering searching for Klaviyo alternatives:

• The costs can be relatively high, especially businesses with large contact lists or those requiring additional features beyond the basic plan.
• Certain Klaviyo elements and functionalities require additional development expertise for implementation, and might need the involvement of a technical team.
• SMS marketing service is exclusively available only for English-speaking countries, including the United States, Canada, Australia, New Zealand, and the United Kingdom.
• Users often report experiencing delays in response times and difficulties in resolving technical issues from the customer support team.
• Companies might not fully use the features and fill the contact limits included in the plan, leading to paying for services that aren’t maximised.

Having considered the information mentioned above, we have listed the best 7 Klaviyo Alternatives and competitors, presenting the best solution platforms that better suit your company’s requirements.

Best 7 Klaviyo Alternatives & Competitors in 2024 Comparison Table

Here is a comparison table of the best Klaviyo alternatives and competitors in 2024.

Now, let’s explore the solutions that these Klaviyo alternatives offer. By gaining a deeper comprehension on their main features, pricing model and target market, to make an informed decision regarding the most appropriate platform for your business requirements.

1. Frizbit

Source: Frizbit

Main features

Frizbit is a cross-channel marketing automation platform designed to bring customers back, presenting as one of the potential Klaviyo alternatives.

It provides a complete platform with hyper-personalisation and marketing automation features, including email marketing, SMS campaigns, web push notifications, and WhatsApp.

Email Marketing from Frizbit:
Diving deeper into the Email Marketing channel from Frizbit, the most relevant features for eCommerce business are:

• Intuitive Interface: Frizbit offers a drag-and-drop editor to craft branded and creative designs.
• Hyper-personalisation and bulk sending: Provides advanced personalisation aiming to create tailored individual user experiences and support the capacity to send large volumes of messages.
• No Technical Skills Required: is not necessary to require any coding skills to build the emails making it easy for teams and companies to integrate and adapt to it as an email marketing tool.
• Unlimited Automation Capabilities: the feature supports a variety of automated campaigns that helps to recover lost sales through retargeting, upselling and cart abandonment messages.
• AI-powered Recommendations: Incorporate AI-driven recommendations off-site through emails, tailored to each user’s recent purchasing behaviour, to enhance retargeting and customer engagement efforts.

The platform overview:

Its journey builder ensures a unified and customised customer journey for all users. And by leveraging AI-driven dynamic fields, Frizbit simplifies the creation of highly personalised experiences.

Its user-friendly interface and seamless integration capabilities allow digital marketers to segment and manage campaigns without needing development assistance. This platform also provides additional instruments such as analytics tools or A/B Testing.

Furthermore, Frizbit serves a responsive customer support team with flexible solutions to adapt to changing needs and challenges easily.

Pricing

Frizbit presents a user count based monthly pricing system, characterised by its flexibility and transparency structure, which is anticipated to give higher return on investments in contrast to those models based on subscribers. 

A free demo is available at request for businesses interested in exploring the platform. Moreover, there is a distinct pricing tailored to the email marketing functionality.

If we compare the prices for email marketing between Frizbit and Klaviyo, Frizbit generally offers a more cost-effective pricing structure. For instance, Klaviyo charges $150 for sending 100,000 emails, whereas Frizbit charges the same volume of emails for only 99$. Which indicates a more economical option for the same functions. 

*Klaviyo’s prices taken from their standard email plan solution.

Frizbit’s exceptional hyper-personalization features for web push notifications significantly enhance user interactions, driving more decisive actions and boosting revenue.

Target market

Frizbit is specifically designed to empower eCommerce businesses, by providing tailored solutions, Frizbit enables businesses to streamline their digital marketing efforts without relying heavily on development resources. 

Ensuring that businesses can scale effectively in the competitive online landscape, driving sustained growth and success.

2. Mailchimp

Source: Mailchimp

Main features

Another of the Klaviyo alternatives is Mailchimp, an email marketing platform that works with personalised email campaigns with an intuitive interface. Leveraging AI technology, Mailchimp allows businesses to automatically segment their audience and analyse customer behaviour to tailor their campaigns effectively.

Additionally, Mailchimp offers robust tools for optimising business strategies. Its analytics and reporting features provide valuable insights, enabling businesses to enhance their customer experience and improve overall campaign performance.

Pricing

Mailchimp offers a tiered monthly subscription model with three distinct plans. The Standard plan, priced at $18.93 per month, includes these features but is limited to 500 contacts. For businesses needing to manage up to 10,000 contacts, the Premium plan is available at $331.19 per month, providing a comprehensive set of advanced tools.

However, the cost can become quite high for businesses with large contact lists, particularly if they need the advanced features included in the higher-tier plans. Additionally, while Mailchimp offers a free trial, it only provides access to basic email marketing features with certain limitations.

Target market

Mailchimp is well-suited for small to medium-sized businesses seeking scalability. It primarily targets the eCommerce and retail sectors, as well as service agencies. Beyond these, Mailchimp also caters to freelancers and startups, providing them with the tools needed to manage and grow their marketing efforts effectively.

3. SendGrid (Twilio)

Source: SendGrid

Main features

SendGrid, a product of Twilio, focuses on transactional email services and delivery. It offers tools for creating, sending, and optimising email campaigns, including a drag-and-drop email builder and segmentation capabilities. These features help businesses create personalised email content.

In addition to design and segmentation, SendGrid provides analytics and reporting tools. These tools offer insights into email performance, allowing businesses to improve engagement and conversion rates. Amongst Klaviyo alternatives, SendGrid could serve useful if a business is looking to integrate with API and customisation, making it useful for developers and technical users.

Pricing

SendGrid presents a monthly subscription plan pricing model designed for different business needs.

Starting with a free version of essential tools including basic features like a drag-and-drop email editor and automation and scaling up at $15/month for 15,000 emails. The $60/month Pro plan offers advanced analytics, while custom-priced Premier plans cater to specific needs like dedicated IP addresses and priority customer support. 

While SendGrid can change to fit different needs, there might be extra costs for some features, and sometimes emails don’t get delivered. It’s also important to think about how hard it might be to connect SendGrid with other tools and its interface might not be the easiest to use, and costs can increase quickly for businesses with very high email volumes.

Target market

SendGrid is suitable for a range of businesses, from startups to large enterprises, that need reliable and scalable email delivery. It is popular among developers and technical users due to its API integrations and customization options.

The platform serves various industries, including eCommerce, technology, and financial services, offering tools for transactional and promotional email campaigns. With extensive support and documentation, SendGrid helps businesses achieve good deliverability and engagement rates in their email marketing efforts, becoming a good Klaviyo alternative.

4. ActiveCampaign

Source: ActiveCampaign

Main features

On the following Klaviyo alternatives list, we have ActiveCampaign, offering a solution for personalised email, automation and sales engagement. Its email marketing tools have customisable templates and automated campaigns. Additionally, they have a visual automation builder to track customer behaviour and support better dynamic content to enhance engagement.

While integrating with a CRM, ActiveCampaign provides reporting and analytics instruments to cover campaign performance, revenue, and engagement trends and facilitate decision making. Moreover, the platform has segmentation capabilities to reach a higher audience and build more accurate campaigns.

Pricing

ActiveCampaign’s pricing is based on the number of contacts and available features per month. The Starter Plan starts at $15/month for 500 contacts, offering basic email marketing and automation, followed by the Plus Plan, at $70/month for 500 contacts, includes CRM, SMS marketing, and more advanced features, and lastly the Professional Plan, starting at $187/month for 500 contacts, provides predictive sending, split automations, and additional capabilities.

While this tiered pricing offers flexibility, it can become expensive as contact lists grow, which can be challenging for smaller businesses. Advanced features are often only available in higher-tier plans, requiring upgrades and increasing costs. The pricing structure’s complexity can also make it hard for users to predict expenses accurately as their needs evolve.

Target market

ActiveCampaign targets small to mid-sized businesses (SMEs) to enterprises that need comprehensive email marketing and CRM solutions. It appeals to businesses across various industries, including eCommerce, technology, education and agencies, and travelling services, looking to automate their marketing and sales processes. 

The platform is particularly suited for companies that require automation and personalised communication capabilities to manage and enhance customer relationships effectively. It also attracts businesses seeking to integrate third-party solutions within the platform.

5. Brevo

Source: Brevo

Main features

Brevo has an email marketing & CRM suite, with an all-in-one solution platform to manage customer relationships and marketing automation via Email, SMS, Chat and more. Its key features include customizable email templates, automated campaigns, segmentation, and A/B testing to optimise engagement.

Brevo also includes marketing automation capabilities with a visual workflow editor, enabling users to create automation sequences based on user behaviour and interactions. And reporting and analytics tools to help track campaign performance, user engagement, and sales metrics

Pricing

Brevo’s pricing is based on email volume and features. The Free Plan allows 300 emails per day with basic features. The Starter Plan costs $20/month for 20,000 emails and includes basic marketing tools. The Business Plan, at $49/month for 20,000 emails, adds advanced automation, CRM, A/B testing, and landing pages. The Enterprise Plan has custom pricing for large businesses, offering dedicated account management and advanced features.

While the free tier offers a good starting point, higher tiers offer more advanced functionalities, making the platform scalable for growing businesses. However, as email volumes increase, so do costs, which might be a consideration for smaller businesses with limited budgets.

Target market

Brevo includes plans for small to medium sized companies, as well as enterprises. They work for eCommerce and retail industries, and businesses looking to scale up while enhancing their marketing efforts and streamline customer management.

Suitable for companies at various growth stages, from startups to more established businesses due to their several plans and solutions. 

6. Flodesk

Source: Flodesk

Main features

Flodesk is an email marketing platform known for its intuitive design and user-friendly interface, to create visually appealing campaigns. It offers a variety of templates and a drag-and-drop builder for customisation Key features include automation workflows for personalised email sequences based on subscriber behaviour and integration with eCommerce platforms to streamline marketing efforts.

Flodesk also provides analytics and reporting tools, offering insights into campaign performance with metrics like open rates, click-through rates, and conversion rates. Its list management tools help segment subscribers, ensuring targeted messaging to enhance email marketing.

Pricing

Flodesk charges a flat rate monthly subscription model of 38$, regardless of the number of subscribers, and 64$ for the email and checkout plan. Allowing for scaling as your subscriber base grows. Flodesk also offers a 30-day free trial to let potential customers explore its features before committing.

However, this flat rate can be a drawback for small businesses or startups with limited budgets and smaller subscriber lists. The $38 monthly fee might seem high compared to other platforms that offer lower entry-level pricing or free tiers, making Flodesk less appealing for those looking to minimise expenses.

Target market

Flodesk targets small to medium-sized businesses, especially creative professionals like designers, photographers, bloggers, and eCommerce stores. It appeals to those who value aesthetics and simplicity in their email marketing, and need user-friendly tools for creating and managing campaigns.

Their capability to integrate with third-parties also make it a suitable choice for businesses that rely heavily on email marketing to drive sales and customer engagement. 

7. MailerLite

Source: MailerLite

Main features

And for the last platform in the list of best Klaviyo alternatives, we have MailerLite. MailerLite is an email marketing platform known for its user-friendly interface and robust features. It includes an intuitive drag-and-drop editor for crafting emails, landing pages, and pop-ups, along with a wide selection of customisable templates. Its automation capabilities allow users to create workflows triggered by subscriber actions and behaviours, enhancing personalisation and engagement. MailerLite also offers A/B testing, enabling users to optimise their campaigns for better results.

Moreover, MailerLite offers analytics and reporting tools, to observe insights into campaign performance through different metrics. Additionally, they also provide a feature list including segmentation and management tools, to target specific groups.

Pricing

MailerLite offers a pricing model plan that includes a free tier and paid plans. The free plan allows up to 1,000 subscribers and 12,000 emails per month, making it ideal for small businesses or startups. Paid plans start at $10 per month for 500 subscribers, increasing based on the number of subscribers and additional features like advanced automations and priority support.

Nonetheless, MailerLite’s pricing model is that some advanced features are only available in higher-tier plans. This means businesses needing these features might have to upgrade to more expensive plans, which can increase costs as their subscriber list grows.

Target market

MailerLite suits small to medium-sized businesses, startups, entrepreneurs and eCommerces needing an email marketing solution. It attracts users with limited technical expertise due to its straightforward design and ample support resources. The platform also accommodates marketers seeking features like automation and A/B testing.

Conclusions

Source: Freepik

There are several compelling factors to consider when contemplating a transition from Klaviyo, whether due to rising expenses and financial constraints, the absence of desired features on the platform, the necessity for technical expertise, or unmet expectations.

While not all tools may align with your requirements, many Klaviyo alternatives provide comparable outstanding features at a more economical rate and lower marketing efforts. Consequently, this compilation of best Klaviyo alternatives and competitors could prove useful in determining the optimal tool for your business needs.

Frequently Asked Questions (FAQs)

Who are Klaviyo competitors?

The best Klaviyo alternatives and competitors emerged are Frizbit, Mailchimp, SendGrid, ActiveCampaign, Brevo, Flodesk and MailerLite. All these platforms provide comprehensive email marketing solutions and a host of competitive features aimed at optimising businesses’ email marketing efforts and beyond.

Is there a free version of Klaviyo?

Klaviyo does offer a free trial that includes email support for the first 60 days. With the capability to send maximum 500 emails to up to 250 active profiles. And it includes carrier fees applicable for SMSs

What is cheaper than Klaviyo?

When thinking about cost-effectiveness compared to Klaviyo, businesses may discover that MailerLite and Frizbit are excellent options. These platforms provide competitive prices and powerful features designed to improve email marketing efforts. Frizbit is especially notable for its creative automation and personalised messaging, making it attractive for businesses looking for budget-friendly solutions with top functionalities. 

Why is Klaviyo so popular?

Klaviyo is popular due to its user-friendly interface and robust features. However, some users have criticised its pricing structure, which can become costly as subscriber lists grow. Additionally, some users have reported occasional technical issues and limitations in customisation options compared to other platforms. Despite these drawbacks, Klaviyo remains widely used for its effectiveness in email marketing campaigns.

Is Klaviyo a CRM or ESP? 

Klaviyo primarily functions as an Email Service Provider (ESP), specialising in email marketing and automation. The platform helps businesses create, send, and manage email marketing campaigns. It offers tools for designing emails, managing subscriber lists, automating campaigns, tracking performance, and ensuring compliance with regulations. 

Is Klaviyo a CRM platform?

No, Klaviyo is not primarily a Customer Relationship Management (CRM) platform. It is an Email Service Provider (ESP) that specialises in email marketing and automation. While Klaviyo does offer some CRM-like features, its main focus is on managing email campaigns and customer engagement rather than comprehensive CRM functionalities.