Welcome to the November edition of our monthly Digital Marketing Updates 📩
November delivers crucial insights for marketers, from Google’s core update to emerging trends in graphic design and the evolving role of social media platforms.
With the holiday season upon us, Pinterest’s Holiday Campaign Hub offers timely tools, while the delayed launch of TikTok Shop in Spain hints at a potential transformation in consumer habits and selling strategies. Could this redefine how we shop and sell online? It’s a trend worth watching closely.
And speaking of holidays, we’ve got a gift for all the eCommerce managers and CMOs in the airline sector: our free guide, “How to Recover Lost Bookings on Autopilot.” — a proven blueprint that delivers results without ads or third-party cookies. Inside, you’ll discover the exact strategies that achieved a 62,9x ROI in our latest case study for a flagship airline.
In the November’s edition:
Search Marketing: Find out how Google’s November core update reshapes rankings and what the latest CTR trends mean for your strategy. Don’t miss these critical insights to stay ahead.
Martech: Discover how WordPress 6.4 boosts creativity and performance, and why Canva’s 2025 design trends are a must-know for creating scroll-stopping visuals.
Social Media: Get holiday-ready with Pinterest’s campaign hub and explore the ripple effects of TikTok Shop’s delayed launch in Spain—set to redefine how consumers shop.
Frizbit: We’re honoured to be recognised as a top tool in eCommerce innovation. Plus, grab our exclusive free guide to boost conversions this holiday season.
Let’s get started with the Digital Marketing Updates ⬇️
Search Marketing Updates
1. Google’s November core update: what does it mean for your strategy?
The November core update from Google is live, and it’s bringing changes to search rankings across industries. The primary focus? Content quality and relevance.
Websites providing shallow or outdated information are seeing drops, while those offering detailed, useful insights are being rewarded. But what does “useful” really mean for your site?
Think about your audience. Are you answering their questions comprehensively? Are your articles structured to engage them and keep them reading?
The update emphasises content that satisfies search intent—a growing trend that’s unlikely to reverse.
For example, health and eCommerce websites have seen noticeable shifts in rankings, suggesting that user trust and authority are more important than ever.
Key action steps for marketers:
- Conduct a content audit to identify pages needing updates or improvements.
- Focus on E-E-A-T (expertise, experience, authority, and trustworthiness) principles.
- Regularly review performance metrics to track how rankings respond to these changes.
Our perspective: Google’s updates are no longer just penalties—they’re opportunities. If you’re serious about growing organic traffic, consistent, user-focused content should already be on your radar.
2. Google Click-through rate CTR trends: understanding AI’s growing influence on search behaviour
Click-through rates (CTR) in search are shifting, largely due to the rise of AI-driven features like rich snippets, answer boxes, and Google AI Overviews. These tools aim to provide quick answers directly on the search results page, reducing the need for users to click through to websites.
But what does this mean for marketers? Are we witnessing the decline of traditional SEO as we know it? Not entirely.
It’s more about adapting to how users consume information. Rich snippets and zero-click searches are becoming the norm, but they can still drive value if you position your content effectively.
The latest data from Q3 reveals changes in how users engage with search results. With features like AI snippets and zero-click searches gaining prominence, the traditional click-through rate (CTR) has dropped in several industries. What does this mean for your SEO strategy?
Users increasingly rely on featured snippets, summaries, and on-SERP answers to get the information they need.
This means businesses must rethink their approach: it’s not just about ranking, but about owning the SERP real estate that delivers direct answers to queries.
Key strategies for staying relevant:
- Use structured data to increase your chances of being featured in rich results.
- Optimise meta descriptions and titles to stand out even among AI-powered features.
- Focus on delivering high-quality, in-depth content that anticipates follow-up questions.
Our perspective: CTR trends are shifting, but this doesn’t have to be bad news. The rise of AI isn’t the death of clicks—it’s a shift in how value is delivered.
Instead of chasing clicks, marketers must start chasing attention and trust. The question is: are you adapting to capture value in this new search trends?
Martech Updates
1. WordPress 6.4: is your website ready for the new era?
Following up next, in our digital marketing updates, WordPress’s latest version, 6.4, brings with it a host of improvements aimed at enhancing performance, creativity, and user experience.
Among the highlights is the Twenty Twenty-Five theme, designed for customisation and mobile-first design.
Beyond aesthetics, the update also tackles load times, which directly impact your website’s ability to retain visitors.
But are these changes enough? If your website hasn’t been updated in years, a theme refresh might not solve deeper usability issues. Mobile responsiveness, clear navigation, and fast load speeds are crucial, especially as holiday shopping ramps up.
Actionable tips:
- Test your site’s mobile performance using tools like Google’s PageSpeed Insights.
- Experiment with the Twenty Twenty-Five theme to see how it enhances the user experience.
- Review analytics to ensure your updates lead to improved engagement and conversions.
Our perspective: A WordPress update is more than a technical improvement—it’s a moment to evaluate if your website’s performance, accessibility, and design truly meet your audience’s evolving needs.
As digital expectations rise – both from users and SEO performance guidelines, keeping your platform modern and engaging can be the difference between retaining visitors or losing them to competitors.
2. Canva’s 2025 design trends are here: learn the tricks to visually engage your audience
Canva’s design trends for 2025 are out, and they point to one undeniable fact: design is your first impression.
Trends like bold typography, interactive visuals, and vibrant colours are designed to grab attention instantly. But are your visuals doing enough to stand out in crowded feeds?
Consumers make snap decisions based on what they see.
Whether it’s an email header or a social ad, your designs need to convey not just your brand but also a sense of relevance.
Canva predicts that motion elements and maximalist designs will dominate in 2025—styles that demand attention and create an emotional connection.
Three trends, in particular, stand out:
1️⃣ Motion graphics: Movement draws the eye and keeps users engaged. Incorporate animations or dynamic elements into your content to stand out.
2️⃣ Maximalist designs: Bright colours, layered textures, and bold statements dominate. These create a memorable impact but require a balance to avoid overwhelming your audience.
3️⃣ AI-enhanced visuals: AI-driven tools simplify design, enabling you to personalise at scale and create tailored visuals faster than ever.
Actionable takeaways:
- Experiment with bold, dynamic designs that create impact within seconds.
- Incorporate motion graphics into ads and social posts to boost engagement.
- Align visuals with your brand voice to ensure consistency across channels.
Our perspective: These trends show that design is no longer just about looking good—it’s a vital tool for communicating your brand’s message effectively. Which of these trends can elevate your marketing visuals for the coming year?
Digital Marketing Updates: Social Media
1. Pinterest’s holiday campaign hub: your seasonal marketing ally
Pinterest has launched a holiday campaign hub, offering resources to help marketers tap into seasonal shopping trends. This isn’t just a guide—it’s a strategic tool to understand user behaviour and align campaigns with what’s trending. Are you making the most of this platform’s unique strengths?
Pinterest is a planning platform, where users often search with intent to purchase. From ad templates to insights on popular keywords, the hub equips businesses with everything they need to create targeted campaigns that resonate with holiday shoppers.
Key takeaways:
- Create boards and ads that reflect current trends, using Pinterest’s insights to guide your strategy.
- Use Pinterest tags to track conversions and refine targeting.
- Focus on storytelling to position your brand as part of your audience’s holiday journey.
Our take: Pinterest’s holiday campaign hub isn’t just another seasonal tool—it’s a unique way to tap into the consumer mindset during their planning phase. Unlike other platforms, Pinterest thrives on inspiration-driven purchases, making it perfect for positioning your brand at the top of a buyer’s journey. Marketers who lean into this intent-driven behaviour will likely see stronger engagement and conversions this season.
2. TikTok Shop Spain: a delayed launch with massive potential
The much-anticipated launch of TikTok Shop in Spain has been delayed due to data privacy concerns, as the platform works to comply with strict EU regulations.
While the wait continues, its eventual debut could be a game-changer for how Spaniards shop online. Are you ready to adapt?
TikTok Shop isn’t just another marketplace—it’s a revolution in eCommerce, blending entertainment and transactions seamlessly. Imagine scrolling through your feed, discovering a product, and purchasing it—all without leaving the app.
This integration of content and commerce is set to reshape consumer habits and demand a rethink of selling strategies.
As we highlighted in our 2023 eCommerce trends article, the rise of social commerce was already a clear trajectory, and TikTok Shop is set to lead this charge when it launches in Spain.
But the delay leaves room for preparation. Businesses should be building their TikTok presence now, experimenting with video-driven storytelling and product-focused ads to connect with an audience already primed for discovery.
We think believe that TikTok Shop will be launching during December, so stay tuned because in our next edition we will expand more on this.
Our take: TikTok Shop represents the future of content-commerce convergence. Marketers who fail to adapt risk missing out on a platform that could dominate younger demographics and set the tone for shopping behaviours. The delayed launch is an opportunity to refine your TikTok strategy—start now, because when TikTok Shop arrives, the game will change overnight.
About Frizbit
1. New free resource available: “How to Recover Lost Bookings on Autopilot” Guide
📢 Attention eCommerce and Marketing Managers in the Aviation or Travel Industry! We’re excited to share our new free guide: “How to Recover Lost Bookings on Autopilot.”
This resource is packed with practical strategies for booking-based businesses, including those in travel and hospitality, to automate customer re-engagement through advanced personalisation.
By implementing the tactics outlined in this guide, you can:
- Reclaim abandoned bookings through timely, relevant messages.
- Boost your conversion rates without additional manual effort.
- Streamline your customer journey with precision and scalability.
Whether you’re looking to recover lost revenue or enhance your customer experience, this guide provides actionable insights tailored to the airlines and travel sector through hyper-personalised engagement.
2. Frizbit featured in the eCommerce Innovation Ebook 2024 from Asocommerce
We are proud to be recognised as the top tool in marketing and online reputation in the 2024 eCommerce Innovation Ebook by Asocommerce, following our win in this same category. 🎉📖
This recognition reflects our commitment to innovation and delivering value to the eCommerce sector.
Our cross-channel customer engagement platform leverages marketing automation and AI to:
- Recover lost sales with cookie-less retargeting.
- Build CRM databases with one-click integrations.
- Boost conversions with hyper-personalised product recommendations.
Thank you, Asocommerce, for featuring us in this insightful eBook covering the latest trends and tools for eCommerce in 2024! Download the eBook here.
Don’t miss Frizbit’s monthly blogs and explore our latest Digital Marketing Updates and News!
