Category: Digital Marketing Insights, Updates and Strategy in 2021

The Future of Digital Marketing Without 3rd Party Cookies

The definitive elimination of third-party cookies is imminent. In less than a two year period, Google will join Safari and Firefox blocking them for good from their Chrome Browser. This means the digital marketing landscape will change dramatically and marketers need to start thinking outside the box and redefine the way they reach their customers

future of digital marketing without third party cookies

Even though third-party cookies blocking it’s not new, the fact that Google is deciding to join other companies, puts the final nail to the coffin. Chrome is the most used web browser in the world. According to data from StatCounter “Chrome holds 64.92% of the global browser market. If we compare that to the number of internet users worldwide, we reach a figure of roughly 2.94 billion Chrome users in 2019”.

How do third-party cookies work?

Third-party cookies are generated by a different website from the one the user is currently visiting, and its data is mainly used for cross-site tracking that allow actions like retargeting ads or contextual display ads. If you think about it, this can easily be interpreted as 3rd party cookies being invasive and represent a very poor reflection of the user, given that they did not actually express any interest in the brand or product they’re being presented with. 

On the other hand we have first-party cookies. These cookies are small bits of information gathered from users from the website they’re visiting at the time. The data stored, like language settings,  allows these website’s owners to enhance user experience on the internet. Their main goal is to recognize each user, remember their preferences and ultimately offer a more personalised navigation. 

Third-party cookies have been around for many years and have shaped the digital marketing world in many ways, helping brands to display ads to a more relevant audience. With their blocking, the biggest concern for marketers is the fear of not being able to reach potential customers, losing revenue and the overall alteration on how they track and retarget users.

Google has announced their intent to replace them with browser-based tools as part of their “Privacy Sandbox” initiative. They claim that “some data practices don’t match up to user expectations for privacy” and aim to build a more private web with this action. 

The Sandbox initiative is a solution that limits the amount of user data exchanged through websites by anonymously aggregating user information and still ensuring that ads shown remain relevant for customers, whilst keeping a lot of data on-device only. 

This initiative is still under development and Google is seeking industry feedback to keep on going. In the meantime and in addition to Google’s solution, since retargeting with third-party cookies will no longer be an option, what can be done about it?

The future of digital marketing without 3rd party cookies: How to face the cookieless Internet

The third-party-cookie-killing action that aims to create a more private and personal web experience for users, can even benefit publishers. Marketers could feel that losing them will leave an immense gap impossible to fill, but that might not be the case if they rethink first party cookies, optimize other marketing channels and create a multichannel marketing strategy. 

1. Rethinking first-party cookies

“The more the merrier” might not be the case for the future of digital marketing. While third-party cookies allow retargeting a vast amount of prospective customers, thanks to cross-site tracking, first-party cookies offer marketers the possibility of sending relevant messages to the right people. First-party collected data should become a priority from this point forward. 

Users that visit a site and agree to first-party cookies, are already saying that they find that content useful and of value, with an increased intent to buy or engage with the site when presented with a retargeting action like an ad. 

Even though marketers will have less people to send their message to, the data gathered from users that accept first-party cookies will be much more valuable for businesses. It will allow marketers to create users’ profiles with more detail and design tailored retargeting campaigns to reach them. 

The elimination of third-party cookies will make users feel they have more control over their experience online and how their personal data is handled and exchanged. This will translate into them being more open-minded to allowing first party cookies and this will benefit marketers in the long run. 

2. Optimizing existing marketing channels

Digital marketing professionals that have been relying way too much on running ads based on  the use of third-party cookies to reach their customers, need a mind shift. Mass targeted advertising will end as we know it and hopefully opens the door to a more personalised and comprehensive use of other traditional and diverse marketing channels that don’t require third-party cookies, such as web push notifications, emails, SMS, content marketing and contextual advertisement. If you have always been a 360° digital marketer, this won’t catch you off guard.  

  • Web push notifications present an all in one retargeting solution for online businesses. They obviously don’t need third-party cookies to work, but also don’t require users to share any type of personal data to subscribe. With this channel it’s possible to retarget anonymous users through every step of their shopping journey, outside of the site, with hyper-personalised messages based on their behaviour. 

digital marketing insights november 2020

  • Email and SMS marketing have always been very powerful channels to engage customers independently from third-party cookies. They offer the possibility of sending personalised information to users based on their behaviour on your site, such as abandoning carts. They’re also great to inform about special sales, promotions and discounts as a mass communication tool. Emails usually have great CTRs and are fairly easy to configure and use, as for SMS have very high open rates and great reachability. 
  • Content marketing is aimed into generating traffic, leads and building audiences through the creation of high quality and valuable content. It’s an oldie but a goodie of the digital marketing strategy, and nowadays a must-have for any brand or business. The focus of content marketing is to draw the users’ attention, making them visit your site and finally engaging with them without any requirement of third-party cookies. 
  • Contextual advertising is the digital equivalent of hanging a sneakers shoes ad in a sports store. It’s about being present where your customers are. One of the great benefits of using contextual advertising is that users find them more relevant and much less invasive than retargeting ads shown because of third-party cookies cross-site tracking.  These ads are based on the content the user is consuming at that exact moment, instead of their overall internet behaviour, which makes them a lot more pertinent. 
  • People-based marketing uses specific data collected from one individual’s behaviour to identify them. It’s a more intelligent way to track customers and retarget them through relevant ads. Cookies are device-specific unless user id’s are merged, which means that, when a user browses a product in his work computer, and then purchases it from his phone, or changes browser, the retargeting footprints are lost. Businesses could be wasting a lot of money retargeting users that have already converted. People-based marketing avoids that by taking your customer’s data from your CRM and connecting it with all their online identities. 

3. Create a multichannel marketing strategy

All of the mentioned tools have greater power if combined in a seamless multichannel marketing strategy. It’s a practice where interaction between brands and customers take place throughout different communication platforms. Reaching out to users through a variety of channels increases the opportunities of engaging with them. 

the future of digital marketing without third party cookies

A correct combination of different tools will allow you to connect with your customers on a deeper level. You have to be present where they are, and the best way to reach them is designing different messages that adapt to both the characteristics of each marketing channel and your user’s needs. 

If you depend too much on third-party cookies, your digital marketing strategy will fall short and you’ll be missing out on hundreds of possibilities to engage with your audience. Combine emails, web push notifications, content marketing and any other cookie-independent channel that fits you to increase your brand awareness, reach new customers and retain existing ones. 

Cookieless future is not so dark

The news of Google eliminating third-party cookies might have come like a hard blow to many digital marketers. However, we think of it as an opportunity to sharpen our strategist skills and seize the advantages offered by more detailed data of specific customers that are willing to share it with us. 

In times of hyper-personalisation, and with all the cookieless channels available, there’s no excuse for not doing our best as digital marketing professionals to better understand our customers’ expectations and respond accordingly. 

People are seeking a balance between privacy and personalisation. So, an internet without third-party cookies might be what’s missing from the equation. Users want to receive suggestions about services or products they might like, but they also want to have a say on how and why these messages reach them. 

Brands have to focus on being genuine and building trust with their customers. If users feel their personal data is used to actually improve their experience online, and not just for businesses’ private agendas, they’ll be more willing to share it. The disappearance of third-party cookies might help them understand why their information is so important for online businesses.

There’s still time to prepare for the final elimination of third-party cookies: focus on giving customer privacy the importance it deserves and on creating well-rounded multichannel marketing strategies to deliver relevant messages. 

Here are some articles that might help you reshape your digital marketing strategy and be ready for Google eliminating third-party cookies:

Digital Marketing Insights from December 2020

It’s hard to believe that December is over. Even though 2020 was a very strange and difficult year due to Covid-19 pandemic, time flew by and the end of the year is upon us. As we do it every month, we have kept track of everything that happens in the digital marketing world and we have gathered the most important and relevant marketing updates and events for you. Here you have the:

Digital Marketing Insights from December 2020:

1. Search Marketing Updates December 2020

Google tests interactive search results

As the ever-improvement platform they are, Google has been experimenting with interactive search results pages. The newest tests add a very discrete and small icon next to the search results that, when hovered by users, show images from the respective site. 

This new feature is promising in terms of enriching user experience when browsing online. Offering the opportunity to have a preview of the content, will help users know if that site is actually relevant for them before clicking on it.

google-interactive-search-digital-marketing-updates

Digital marketers have their doubts and concerns about how it will affect click-through rates. The interactive search result feature can have a major impact on sites that offer very descriptive images about their content against those that don’t. 

Even though Google hasn’t offered any official documentation so far, marketers should start thinking about their content strategy and how to adapt to this new feature. Carefully selecting descriptive images that show what the site’s about and help users know what type of content they´ll find there will be key. 

digital-marketing-updates-december-2020

The feature even allows search results to show more than one image when hovering over the small icon. Google’s testing will provide information and insights about how images can offer more relevant and accurate information to users about the content of a page.

Google Maps searches incorporate 4 new features

Google definitely knows how to keep us on our toes every month adding new features to all of their services and platforms (this article might as well be a “Google Updates from December” one). 

Let’s talk about the 4 new changes to Google Maps: 

1. Messaging from Maps and Search

The first and most exciting feature is the new messaging service. Google is bringing messaging capabilities into Maps and Search with the purpose of facilitating communication between local businesses and their customers. 

Every business with a verified profile can now message directly with clients from the Google Maps app. The messages will show in a “messages section” in business the updates tab.

digital marketing insights december 2020

This new feature is only available in-app at the moment, but Google plans on bringing it to desktop as well. The messaging option can be turned on or off in the setting panels of Google Maps and Google My Business apps. 

2. New Performance Insights

Google is also adding new metrics to help local businesses track their performance by measuring the number of customers engaged via Maps and Search. The update includes insights that show queries clients are using to find their business in Maps and Search. 

The information provided will cover:

  • Amount of searches that triggered the business listing
  • Performance comparison from previous year
  • Search terms customers used to find the profile of the business
  • Time of each search term triggered the profile

With all this new data added to their performance insights, businesses will be able to know exactly how customers reached them. This is very valuable information that can help them adapt their marketing strategy and make the most out of the use of Google Maps.

4. Community feed

Google is adding a community feature to Google Maps Explore tab. Here, users will find the latest reviews, photos and posts added to Maps by other community members they follow and local experts.

digital marketing updates december 2020

This update gives local businesses more reason to keep their information up to date. With regular posting, they’ll have the chance to show up in people’s feed and engage with customers. 

4. Street View photos added by users

The Street View feature is getting a very exciting update in which users will be able to upload their own photos to the platform using their phones. Using the app, contributors can take and record a series of photos while they move through a street and upload them to Street View.

digital marketing updates december 2020 google street view

Google will take care of rotating, connecting and creating the sequence of images. 

2. Marketing Tech Updates December 2020

Whatsapp introduces in-app shopping 

Whatsapp introduced a new shopping cart feature to their platform. Now users have the possibility to buy products from business through direct messages. With a small shopping button, customers can access a store’s catalog directly from their chat screen.

 

digital marketing updates december 2020

Users can browse the entire range of products, select multiple options and place their order as one unique message. Customers can access information about their order details by tapping the “View Cart” button on the chat and keep track of the process. 

This new Whatsapp shopping feature is aimed at helping out small businesses. Making the purchasing experience as seamlessly as possible, for both shoppers and businesses, is a direct bet on supporting small commerce. 

Google launches ads for Web Stories

We’ve talked about Web stories before on our Digital Marketing Updates from November 2020. They’re rapidly becoming a must to include in any digital marketing strategy. They present a conveying format to communicate and engage users. Just until now, publishers didn’t really have means to monetize web stories, other than sold ads or affiliate links.

digital marketing updates december 2020 web stories ad

Google is about to change that by launching a programmatic ads solution for web stories. The new added feature opens the door for content creators, publishers and marketers to easily earn money from their web stories. 

Story ads are available for everyone that uses Ad Manager and AdSense. The ad will show in between Web Story content to optimize user experience:

“The frequency and position of Story ads in the context of your Web Story is dynamically determined to optimize both user experience and monetization potential.” – AMP

3. Social Media Marketing Updates December 2020

Pinterest boards upgraded with 3 new features

The mothership of inspiration is getting 3 new features to help you keep that creativity flowing. Pinterest boards are getting upgraded with new options to help users make a more productive use of their time in the platform. 

1. Notes to self feature

Pinterest has added a new section where users can create private notes for themselves. When saving a new pin, they can add a short comment with reminders about why they saved said pin or any type of information they want.

digital marketing updates december 2020

2. New board toolbar

A new toolbar has been added with the purpose of making a more simpler navigation experience. It’s located at the top of the screen and it shows all the actions that can be taken on a board:

  • Exploring related pin ideas
  • Organizing existing pins
  • To-do lists
  • Viewing notes

digital marketing updates december 2020

This new feature will surely be thanked for by Pinterest users that save an average of 150 pins in one board. 

3. Board favorites

Pinterest is adding a function that allows users to mark pins as favorites. Given the number of pins a board can have, this feature might be long overdue. 

Once a user has created a board, they can mark some of those pins with a star making them a favorite. This feature makes it so easy to revisit and find the best pins on each board without having to lose lots of time browsing through hundreds of pins. 

LinkedIn launches Product Pages

LinkedIn announced the rollout of Product Pages: a tab dedicated to showcasing company’s products. The aim here is to “help companies build conversation and community around their products”, according to LinkedIn Marketing Solutions

digital marketing insights december 2020

 

They state that 70% of customers do an online research of the products they want before purchasing. Visibility and easy- to-access information is key in the decision making process of customers: your product needs to be within users’ reach. 

The new LinkedIn Product Pages promise to help businesses create awareness around their solutions, generating more valuable leads and contributing to overall company growth. The new feature allows brands to spotlight product endorsements, share testimonials and gather user feedback.

We hope our digital marketing updates from December 2020 shade some light on to what’s new in the industry. Make sure you check out our latest blog posts and Happy New Year!

Top Digital Marketing Trends for 2021

Top Digital Marketing Trends for 2021

2020 has been an unusual year in many ways, to say the least. Covid-19 pandemic has affected every aspect of our lives. From how we behave socially, to how we work and how companies operate all over the world. Migrating to a digital environment has become the only viable option to stay on the map for many businesses, and this has greatly impacted on digital marketing strategies. 

The forecast for, at least the first quarter of 2021 is not all that different. More and more companies will have to move online and employees to keep working remotely. This “new normal” makes digital marketing the life saver for businesses to stay afloat, gain new customers, retain current ones and generate revenue. 

Here are the top 9 digital marketing trends for 2021:

1. Allocate some budget to cookieless awareness campaigns to reach new audiences

For a big portion of 2020 people all over the world were under mandatory lockdown. This means, not going out, no malls, no stores: no window shopping of any kind for a long time. Customers lost the possibility of looking around stores and discovering products they didn’t even know existed and less that they wanted them. 

digital marketing trends 2021

During lockdowns, shoppers probably received tons of retargeting advertisements showing them offers and deals on products they expressed interest in based on their browsing history. But what about new products? What about those specific articles they don’t get the chance to discover anymore? Additionally, what about those users who never allow cookies?

Personalised ads use cookies to track user behaviour, and based on that, it’s possible to target users. They are great for e-commerce stores that have an existing audience aware of their products. However, targeted advertisement encloses shoppers in a continuous loop of products they already know they like, and have already probably bought. 

With non-personalised ads (NPAs) you have the possibility of creating brand awareness amongst users that didn´t know your business. You can reach new audiences showing customers products they weren’t aware of before, but that could still interest them, thus increasing your potential customer base. Additionally you will have the possibility to reach users who block cookies.

Usually, non-personalised ads have lower conversion rates. But at this era of lockdowns when the digital ad inventory is larger than ever, you might want to allocate some budget on them to test.  In 2021 it will be more important to keep testing  and measuring different types of campaigns and channels. As a digital marketer it is important to keep trying new (and old) alternatives, measure their profitability and find a sweet balance between both.

2. Cutting back on social media platforms in 2021

It seems that a new social media platform is born every other minute. Nobody knows what the next big thing will be, and even when we don’t expect it there’s another channel with millions of users that brands have to be present on. 

Designing and creating fresh, valuable content for each social media platform with a constant publishing flow can be draining and an uphill battle for brands, especially small ones. Digital marketing trends for social channels in 2021 suggests brands stop trying to maintain presence in all platforms and focus their efforts on a more sustainable way. 

social media trends 2021

Businesses need a mindset change and start prioritizing their social media. Dedicating more resources to their strategy, doesn’t necessarily mean hoarding platforms. It means to work more efficiently and intelligently on the specific social media channels where their audience is in. It’s better to have a strong presence on 3 or 4 platforms than a weak one in all of them. 

3. Optimizing social media shopping in 2021

If normally people spend a lot of time of their days on social media, during 2020 that time has exponentially increased. According to Whatagraph:

In 2018, the average time spent on social media in a day by an adult was 142 minutes, which rose to approximately two and a half hours in 2019, followed by 3 hours in 2020. This is bound to increase as more than 3 billion people are expected to access social media sites by 2021.

That means businesses have more chances to make a sale if their product is available on social media platforms. That’s where the users are, and shoppable posts make the process so much easier for them. Facilitating discovery, personalization, payment and delivery is so important for users. Brands need their product to be where the users are. Just having a Shopify, Woocommerce or Prestashop online store is not enough anymore. 

digital marketing trends 2021 social media shopping

Social media platforms are helping marketers make their products more accessible to people. They are including features that make it easy for brands to upload and showcase their goods, and for customers to purchase items without even leaving the app. This is a trend that will keep on growing during 2021 and it’s a wave retailers should ride. 

Creating a store with social media is free and easy. Brands can choose what products they want to showcase, personalise their listings with photos, different colors and fonts. Facebook Shops even includes the Catalog feature where you can group products in different categories making it easier for customers to browse the store. 

New features even make it possible to showcase products during live streamings for viewers to purchase directly on Instagram, and for businesses to connect and keep track of their loyalty programs on the app. 

4. Interactive content in 2021

With users spending more time browsing the internet every day, it’s important to offer them a valuable experience. You want to connect with customers, and the way to do it is with interactive content. It doesn’t just encourage engagement, it offers entertainment. 

interactive content digital marketing trends 2021

Content marketing has been a trend in the digital world for a while. However, for 2021 digital trends, is considered more of a best practice. Providing interactive content is a tendency that moves along personalization. 

Some of most popular interactive content ideas are:

  • Quizzes
  • Polls
  • Surveys
  • Contests
  • Giveaways
  • Interactive videos
  • Calculator widgets
  • Games

Including one, or a mix of these strategies can do wonders for your business. On top of enriching users’ experience with your brand, you’ll increase the time they spend on your site engaging with your content. 

5. Sharp local SEO in 2021

Small business owners must know that it’s extremely important to keep their digital presence strong on SERP (Search Engine Result Pages). If you own a store, you are probably aware that most of your customers are drawn mainly on a local level. The most important thing you can do is to ensure that your store appears on “near me” Google searches. 

digital marketing trends 20210 local SEO

Google constantly updates their local SEO algorithm and you should update your local business information as well. Tools such as Google My Business offer extremely valuable information for customers, but it’s up to you as a local business owner to keep it up to date for them. 

Claim your business property and get verified by Google. Then you can provide information about your business such as: opening hours (that are constantly changing due do Covid restrictions), geographic location and services.

6. The boom of voice Search in 2021

Voice search commands have been around since 2011 with the appearance of Siri. More recently, with the introduction of devices like Google Home and Alexa into our living spaces, users are becoming more accustomed with requesting information using voice search. According to Google’s CEO Sundar Pichai, 20% of search queries are done by voice.

voice serach digital marketing trends 2021

As this tendency grows, businesses need to start considering optimizing their content and including voice search into their digital marketing strategies. The first step is to create content that adopts a more “conversational” and natural style that matches how consumers ask questions. Creating queries into questions and having a mobile friendly site are key as well.  

Voice search optimized content gives businesses the opportunity to reach new audiences, given that the results are often different than if the users typed in a regular text search. 

7. Optimizing Digital Marketing with Artificial intelligence 

Digital marketing strategies can be greatly optimized and improved with the correct use of Artificial Intelligence. AI offers marketers the power to collect valuable insights on user behaviour, campaign performance and analysis they can use to optimize their digital marketing campaigns and overall communication with customers. 

Once all the data is collected by AI, it can react to it. This makes it possible to provide a better customer experience with personalised content. E-commerce sites can benefit from artificial intelligence by showing users products that are relevant for them based on their previous behaviour, such as searches, purchases and views. 
For example the use case of Frizbit, one of the major European marketing platforms in Europe providing web push notifications, is quite an interesting and useful form of AI. They collect all behaviour data while users are browsing, then process it and trigger automated push notifications with hyper-personalised content based on user behaviour.

ai digital marketing trends 2021

Once a user accepts to receive them, they’ll get messages specially designed for them based on their behaviour in the site. If they browsed a category, product or added an article to their shopping cart a message will be delivered with specific information regarding what they liked. 

Thanks to AI, marketers can make product recommendations to users, hyper-personalisation of messages, optimization of display and search ads, email marketing and even content marketing by discovering what works better and what type of content is more effective. 

8. Video marketing & Webinars in 2021

Audiovisual content is a powerful tool that easily grabs attention and engages viewers. It offers the possibility to share lots of content in a short amount of time using a very dynamic format. 

digital marketing trends 2021

These inherent qualities of videos make them more relatable for everyone. Most of us prefer to watch a short video than to read long articles or posts. Social media is a great channel to share video content since all platforms have included features to create and share short videos like stories and reels. 

instagram reel digital marketing trends 2021

Covid pandemic has also contributed to the raise of video marketing as a key element on any digital strategy. Webinars, for example, have become necessary to substitute face-to-face events in all industries. 2021 trends aim that this isn’t going to be a temporary thing and marketers should include video content as a regular on their digital marketing mix. 

9. Automated Smart Bidding Strategies in Google Ads

Automatization is the future in many digital marketing strategies. When running a Google Ads campaign, marketers spend lots of time and resources manually optimizing their keywords and bids. On top of being very time consuming, there could be lots of speculation that could be detrimental to your campaign. 

Automated bidding on Google Ads takes away all that guesswork and helps businesses achieve their goals more efficiently. Google takes care of analysing all the data and adjusts the bids accordingly to improve your campaigns performance. 

Even though automated bidding isn’t all that new, Google has improved a lot in the past year, making it essential for digital marketing strategies in 2021. Marketers can rest assured and dedicate their valuable time on optimizing other aspects of their marketing mix. 

In a few words…

The truth is that, even with our best efforts, we can’t really anticipate what the future of digital marketing in 2021 will look like (marketers thought they could earlier this year, and look at what happened). The year 2020 has been a disruptive one in many ways, and that has brought us down to earth and hit us with the reality that we don’t know what’s going to happen. 

Digital marketing trends for 2021 move towards automation and personalization. The tendencies are aiming at offering users super personalised content and to alleviate the pressure on marketers to do so thanks to automation tools powered by artificial intelligence. 

Brands should focus their efforts on creating customer-centered marketing and content strategies that connect with users. This has been a trend in digital communication for a while now and is the trend that won’t die, especially during uncertain times. 

What are your thoughts on digital marketing trends for 2021?

While you think about it, check out:

Digital Marketing Insights from November 2020

Black Friday makes November a very hectic month when it comes to digital marketing. Now that is over, let’s take a step back and gather the most important marketing insights and updates. We’ve put together a short, but useful information list just for you.

Here are the top Digital Marketing Insights for November 2020

Search Marketing Updates November 2020

New Crawl Stats Reports on Google Search Console

The Google Organic world is an ever changing one. Most recently, Google launched an update (relax, this time not on its search algorithm☺)  for their Search Console tool that affects the Crawl Stats Report. 

The Crawl Stats report shows information regarding how many requests were made to your site, when and what was the server’s response. As you may know, crawling is done by Googlebots that visit the web to add updated and new pages to the Google Index. 

The new update on the Crawl Stats report offers new features with deeper insights into how Google is crawling your site:

  • Total number of requests grouped by response code, crawled file type, crawl purpose, and Googlebot type.
  • Detailed information on host status
  • URL examples to show where in your site requests occurred
  • Comprehensive summary for properties with multiple hosts and support for domain properties

Google makes emphasis on the new Over-time charts that offers website owners a complete view of total requests, total download size and average response time. 

Digital Marketing Insights for November 2020

They also feature the Grouped Crawl Data: 

“The new version of the report also provides data on crawl requests broken down by response, file type of the fetched URL, purpose of the crawl request, and Googlebot agent.”

Digital Marketing Insights for November 2020

The update on the Crawl Stats reports also offers Detailed Information on Host Status Issues which allows you to check the sites’ availability to Google during the last 90 days. 

All these new features offer a more comprehensive understanding of how the crawling occurs in your site, providing useful information on performance and possible issues that might be affecting your web. 

So if you’d like to see yourself, you can directly check your crawl stats on this link

Google Web Stories

We are all familiar with the “stories” format by now: images or videos with text and/or music that last 24 hours and offer short-dynamic content. A while ago Google announced that they’ll be launching Google Web stories.

google-web-stories

But, have you stopped to think about how you can include them in your digital marketing strategy?

Google Web Stories are available in Google Search, Google News and Google Discover and they can work as an additional channel to drive traffic to your website. Of course, as all digital marketing content, you must use them wisely and deliver great content. 

Here are some tips on how to create great web stories:

  • Prioritize video content over images and complement with text information
  • Use short direct messages, don’t clutter the story with a bunch of text
  • Add a call to action
  • Appeal to interaction: add polls and questions
  • Give a personal touch using your brand’s identity and a first-person storytelling format

Are you already excited to start sharing them? You can use some third party tools, install official wordpress plugins by Google or develop for your custom needs. Check more on how you can create them on Google Web Stories

Page Experience and Google Search Ranking

Page Experience signals measure the way users interact and perceive a web page. Last May, Google announced how these signals would be included in the ranking of sites in Google Search.  

In their continuous effort of making the Internet an enjoyable experience, the page experience signals in ranking will come to effect next May 2021. This means it’s time to get ready for the changes and start improving our sites. 

Here’s a list of what you should keep in mind and focus on:

  • Loading times, interactivity and visual stability
  • Mobile friendly sites
  • Safe browsing
  • Page served over HTTPS
  • Easy user accessible content

Google has a lot of information on how to improve your site and make it a loveable experience for users. 

Marketing Tech Updates November 2020

No more third-party cookies

Google’s announcement on eliminating third party cookies might have created some concern in the marketing world. How are we going to engage with our audience now? 

The question arises in a digital environment where advertisers are used to following users around and re-targeting them with personalized ads. However, there are solutions on sight that will help publishers keep in touch with their consumers in a world without third party cookies.

Frizbit

Frizbit is a complete multi-channel marketing orchestration platform that offers you the power to communicate with your customers to do retargeting campaigns without third-party cookies whatsoever. You can keep in touch with users during long periods of time and retain their interest.  Even though it has email and SMS channels, that’s not the most interesting part as they require personal data.

What is the most interesting in their platform is the power of using web push notifications. This platform works without the need of using third party cookies, making the alternative retargeting solution without ads for a post-cookies future. It’s main feature, web push notifications, allow you to send hyper-personalised messages based on user behaviour to non-registered users that visited your site, even when they’re not on it.

digital marketing insights november 2020 

Besides the retargeting campaigns, you can also use push notifications to schedule segmented messages to reach your customer at any time you wish, making it possible to send information about products, sales, discounts, news and basically anything you want to communicate to your audience in a third-party cookie independent environment. 
You can get a free trial clicking here!

Trust Tokens

As an answer to the elimination of third-party cookies, Google has shown an initiative to replace them with, what they call, Trust Tokens. It’s an API that would give you non-personalized, cryptographically signed tokens to authenticate users. 

These trust tokens will allow advertisers to get some information about users without needing to know their identity and not to track them individually. The main purpose is to separate bots from users. 

The Trust Token API is available for testing by developers. You can get more information on this subject here.

Permisio

Permisio is a tool designed to customise privacy preferences. Basically, what this tool does is to offer users the power to super-personalize their navigation settings  and create a browsing experience that adapts to their preferences. 

The user just needs to create an account for free and complete a basic set up process with their privacy choices. Then, when they visit a site they’ll get a personalized navigation experience with fewer pop-ups. This tool allows users to have better navigation at the same time that offers advertisers a seamless way to receive meaningful data and continue to engage with users.  

In fewer words, it’s an agreement between users and advertisers that benefits both parts and helps them live in a world without third party cookies. The only disadvantage of this tool is the fact that both parties need to subscribe to the service in order to work.

Social Media Marketing Updates November 2020

Instagram changes in ads

Instagram made an update that affects the way brands advertise content. This new feature allows advertisers to create sponsored posts from users’ accounts. 

What this means is that you’ll see your favorite influencer’s regular Instagram post, but with a small caption that reads “paid partnership with (brand name)”. This small tag will identify when their posts are sponsored by a brand.

instagram-branded-content

This update makes the process of creating branded content much simpler for companies. Before, a lot of coordination between both parts was required: the post had to be published first by the influencer as a regular, organic post and then could the brand promote it. Instagram says:

“Now brands have more flexibility with fewer constraints when they want to run Branded Content ads”.

The process is very simple now. The brand sends the content creator a request for ad creation access, the creator accepts the partnership and immediately the brand can submit them the ad for their review. As soon as the influencer approves the ad, it will start running from their account without appearing on their feed. 

YouTube is showing ads on non-monetized channels

YouTube decided to implement a change on their advertisement strategies. From a recent update YouTube is now showing ads on non-monetized channels and creators are not receiving any type of revenue form them.  

Needless to say that youtubers are not thrilled by this new feature. Showing ads on channels that don’t qualify or haven’t opted for monetization is not the issue here. It’s the fact that this decision was made without their consent and creators are not even benefiting from it. 

social media updates november 2020

Normally, any youtuber had to apply and join the YouTube Partner Program for ads to start running on their channel and receive a share of the revenue. With the new advertisement trait even channels that don’t qualify or have opted for monetization will show ads. 

“You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments.”

The change appears on YouTube’s Terms of Service. 

This is a sum up of the Digital Marketing Insights for November 2020. Make sure you check out our blog regularly. 

Insights from previous months:

Why Push Notifications are the best Black Friday Sale Tactic

Black Friday sale ideas are what every business owner and marketing team is thinking about during the last weeks of November (even in previous months). How to plan a successful Black Friday marketing strategy, that’s both attractive and profitable for businesses, could be a challenge.

black friday sale push notifications

The significance of what could easily be the most important shopping holiday of the entire year, can’t go unnoticed. It’s imperative for e-commerce owners to step up their game and maximize revenue. Efficient communication of the Black Friday sale is key to do so, and that’s where web push notifications come in.

5 Reasons why you should use Web Push Notifications for your Black Friday Sale

1. Direct communication (Higher CTR compared to email)

Web push notifications are a direct form to communicate with users. As soon as the Black Friday sale is live on the e-commerce, shoppers will receive the notification instantly on their screen. This creates a big advantage in terms of CTR compared to any other channel, because it just requires one click to generate a session. However, in terms of email they need to first open, and then click, which requires at least two clicks.

No matter if the user is registered or not, if they allow push notifications, the message will be delivered, bringing the customer back even if they’re not navigating through the site at the moment. This tactic guarantees the most effective communication of the sale.

Opt-in Push Notification Example

2. Cut through the noise

The most common channel to get in touch with customers is email. However, during important shopping periods such as Black Friday and Cyber Monday, client’s inboxes are going to be overflowing with emails from hundreds of stores, both e-commerce and physical. Web push notifications offer e-businesses an efficient way to cut through the noise and increase the odds of clients actually receiving their message.

Remember: what’s not shown is not sold. You can have the best product/sale in the market but if your customers don’t know about it, it’s like it doesn’t even exist.

3. Short, appealing and personalized messages

Having a great product and an amazing deal for your Black Friday Sale is not enough (sorry that you have to hear it from us). How you communicate the message to customers is a big part of the issue. Remember that you’re fighting with thousands of brands, asking shoppers to choose your site to spend their money. 

Bottom line: keep the message clear, concise and creative.

black friday pus notification example

4. The quickest way to generate sales

“The early bird catches the worm¨. On average, a web push notification is clicked after a few minutes upon receiving, but an email is opened even after hours. This is a big advantage in terms of offers which have a deadline just like Black Friday. You can generate the sessions from interested shoppers just in seconds.

Besides that, thanks to the “Time to Live” feature of web push notifications you can configure the notifications not to be received after a specific offer deadline, in order not to disturb the shoppers with an offer which is already expired.

5. Create expectation and increase your opt-in rate

If you plan your Black Friday Sale strategy with time in advance, you can start communicating with your audience a lot earlier. Create a hype around the big shopping holiday. Let visitors know in advance that you have something amazing prepared for them in the upcoming days and that you want them to be first to hear about it through web push notification messages.

black friday sale hype

During this time, you can even implement some A/B testing. Evaluate how and which messages perform and engage better with your audience. You’ll gain an amazing understanding and leverage you can use in your business’ favor when planning your final Black Friday Sale messages. 

Remember to  take into consideration the time frames when planning your Black Friday push notifications messages. Users should not receive BF themed shopping reminders after the sale has ended!

We hope these tips will help your Black Friday Sale planning!

For more info on how to create an effective strategy check out:

How to Orchestrate your Marketing Strategy on Multi-Channel

 

Digital Marketing Insights from October 2020

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  2. Digital Marketing Insights from August 2020
  3. Digital Marketing Insights from September 2020

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Digital Marketing Insights from September 2020

 Digital Marketing Insights August

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  2. Digital Marketing Insights from January 2020
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  9. Digital Marketing Insights from August 2020

Hi again! Updating you with the most recent trends, events, and updates within the digital marketing world. In this post, we are covering all the important updates that took place in September.

1. Search Marketing Updates September 2020

Google Organic Algorithm Updates

September has been subject to a lot of volatility as many tracking tools showed erratic behavior. At first the SEO community didn’t interpret this as the early signs of a core algorithm update as the client rankings had not point in the same direction. However, things changed in a few days and the community started to talk about dropping rankings and even pages from Google’s Search Index.

In the end it turned out to be a bug related issue but the rankings have been volatile nonetheless.

last image

Free listings on shopping tab becomes available for Europe, Middle East and Africa

After its launch in the US earlier this year, free listings will be there for EMEA businesses on the shopping tab in mid-October. US businesses who used free listings to support their Google Ad campaigns saw an increase of 100% in views and 50% in visits.

That said, you don’t have to advertise on Google to have access the free listings. Retailers will be able to connect with more customers and customers will have more product options and easy access to them.

Free Listings Final

 

Google Ads Updates

Dynamic YouTube Lineups With Contextual Targeting

Google puts machine learning to use to analyze each channel’s content. This allows them to create dynamic lineups of channels categorized by specific topics, cultural moments and popularity.

This will enable advertisers to scale their reach while keeping the viewer relevance as high as possible. Advertisers will now be able to find new customers that are seeking content that is aligned with the advertisers’ brand, product or service making the connection at the right time and the right place.

Dynamic Youtube Lineup

Google gives the best example: “If you’re a home decor brand whose video ads on YouTube focus on redecorating, you can use dynamic lineups to show your ads in videos relevant to your business. These lineups may include videos of house tours, storage solutions, and home improvement projects.”

A recent Ipsos study showed ads based on consumer interest and intent caused 32% higher ad recall and 100% higher purchase intent.

2. Marketing Tech Updates September 2020

Referral Marketing

Word of mouth will yield the most outcome for most businesses when it comes to demand generation. Especially when cost of acquisition and ad spend is increasing year by year to make the market more competitive.

It’s the most authentic way you can increase your brand awareness and loyalty. If you can create a lot of advocates for your company this process will take care of itself. But there is a way to accelerate it. Instead of creating a whole plan and acquiring the resources internally to implement it, you can utilize a software to do it for you.

There are many ways to do it:

  • Creating gift cards to be shared online
  • Launching referral programs
  • Gathering reviews

The most important thing is to find a supplier that easily integrates with your platform and help you A/B test different tactics and show you the results with analytics.

Criteo Dives Deep Into Analytics

Retargeting ad company Criteo announced they’ll have 2 new dashboards and a new reporting tool in their suite.

The Audience Explorer dashboard will provide an exclusive dataset about recurring shopping patterns and the categories and the brands that your existing customers are most interested in.

Criteo Audience

The Audience Performance Report allows you to compare different segments by size, reach, exposure, purchasing power and gender oriented items to optimize target audiences and campaigns.

Criteo Audience Performance Report

The new Shopping Journey Dashboard gives how different audiences move through your funnel. This is great for coming up with different tactics and see how much they move a group from one step to another.

Criteo Funnel

3. Social Media Marketing Updates September 2020

TikTok introduces Duets

Another feature was introduced by TikTok that will increase the engagement levels and the community feel. YouTube and Instagram introduced short content features lately to keep up with TikTok. But TikTok has kept their foot on the pedal with new features.

Tik Tok Duets

 

These were the things that happened in Digital Marketing in September 2020. You can also read all updates on Digital Marketing Insights page.

Digital Marketing Insights from August 2020

Related articles

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  2. Digital Marketing Insights from January 2020
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  6. Digital Marketing Insights from May 2020
  7. Digital Marketing Insights from June 2020
  8. Digital Marketing Insights from July 2020

Hi again! Updating you with the most recent trends, events, and updates within the digital marketing world. In this post, we are covering all the important updates that took place in August.

1. Search Marketing Updates August 2020

Google Organic Algorithm Updates

August 2020 has been a quiet month if you don’t count the SEOs bracing themselves for not one but two Google search glitches that happened on August 10th and August 15th. The first one especially had a major impact on the results for a brief period of time. Luckily things were back to normal shortly in both instances.

Google upgrades Activity Cards for shopping, product, recipe, and job searches

Google always finds new ways of delivering what people are searching for in the most convenient way. Their newest addition is the search activity cards.

  • Shopping Cards

Many online shoppers go through various articles, reviews, and benchmarks before purchasing a product. This feature allows them to see relevant products from previous searches together and compare them easily.

Shopping 2

  • Jobs Cards

Jobs card touches a pain point of every job seeker. It allows you to filter out newly posted job posts from the ones that you’ve already seen. This ends going through the same posts every time you do a search. Now, you’re always up to date.

Jobs Activity Card 1

  • Recipes Cards

Whether you make the same recipe frequently or you’re on a quest of trying every Lasagna recipe out there, Google has you covered. They show you the previous recipes you searched for and other relevant ones based on your query with thumbnails.

Recipes Card Gif

Google Ads Updates

Google announces the plan to add Lead Form Extensions to Display Campaign later this year

A research done by Google back in March suggests a third of online shoppers prefers to shop from business that allows a wide array of options to contact them. Lead Form extensions are a considerably way to capture leads.

This new feature generated powerful results in Jeep’s cases as they saw 10x growth in their completed forms with their Korea branch. This makes sense as these forms enter the shopper journey when the attention is captured and the intent to buy or at least to explore is high.

Jeep Gif

The good news is the Lead Form Extensions will be available for display campaign later this year.

Easy import for offline conversions

Most of the time a buyer’s shopping journey is not as seamless as marketers would like to simplify with their funnels. It is often we see that the product discovery and vendor comparison is done online but the actual purchase takes place in the brick and mortar world.

Google makes it easier to import offline conversions to your CRM. Now vendors can bridge the gap in their CRMs in cases where a journey started with a click on an ad or call from that add. It sounds like a great way to understand what kind of ads work and drives acquisition beyond the online world.

ZenBusiness, a company that helps other businesses, experienced a 400% increase in customer acquisition year-over-year when the utilized the offline conversion data with the Smart Bidding feature to single out and target high-intent customers. 
There are specific instructions for those who use Salesforce Sales Cloud and Zapier.

2. Marketing Tech Updates August 2020

Chatbots

Although Chatbots are not new, they’re gaining momentum and it seems they’re here to stay. As in most cases marketers want to automate the grind work with chatbots. 

Drift - Demo-Bot

 

Some of the things including a Chatbot  in your omnichannel strategy are as follows:

  • lead generation
  • lead qualification
  • lead nurturing
  • increased engagement
  • faster one-touch sales
  • traffic segmentation
  • scheduling meetings
  • sharing short surveys
  • and more…

 The aim is not to remove the personal touch out of the interaction. The aim is to save time, engage prospects, and help those who seek instant communication with a conversational approach.

3. Social Media Marketing Updates August 2020

TikTok introduces analytics

This month TikTok launched its analytics page for the Pro accounts. The analytics page provides an overview of historical performance analytics such as video views, profile views, and the number of followers.

The content section shows the trending videos you have and view numbers for the past 7 days. The followers section on the other hand help tracking the audience growth and the number of likes, shares, and comments.

tik tok analytics

Instagram challenges TikTok with Reels

TikTok has been dealing with being deemed as a potential threat to US national security. As if it wasn’t enough, now things got, even more, rockier for the Chinese app with Instagram’s new feature launch, Reels. Instagram wants to broaden its capabilities in the short-content sphere.

Reels give you the chance to create and edit 15-second multi-clip videos with audio, speed setting, and AR effects.

These were the things that happened in Digital Marketing in August 2020. You can also read all updates on Digital Marketing Insights page.

Digital Marketing Insights from July 2020

Hi again! Updating you with the most recent trends, events and updates within the digital marketing world. In this post, we are covering all the important updates that took place in July.

1. Search Marketing Updates July 2020

Google Organic Algorithm Updates

July 2020 mainly has been a calm month regarding google organic algorithm updates, even calmer than June. There was no official update declared by Google.

There is only one probable update as far as some SEOs mentioned some changes on their organic traffic on July 23rd & 24th. The general comments of the SEO community, again, have been negative. There is no specific type of websites or queries being affected more than others, according to the comments of webmasters.

google-search-algorithm-update-semrushThe impacts of the probable Google Algorithm update on search results, by Semrush

google-search-algorithm-update-cognitiveseoThe impacts of the probable Google Algorithm update on search results, by CognitiveSEO

Google Ads Updates

Zero commission fees on Google Shopping when product is bought on Google

Google continues to shake up the dynamics of the e-commerce websites.

The first wave was in April 2020. Google had announced that they made all the listings on Google Shopping in the U.S. for free in the pursuit of enriching the number of the products listed there, as all products will be listed no matter if they are paying or not. (It was just the Shopping tab at first)

Update to Google Shopping

Then, the second wave took place at the end of the last month. At the end of last month, Google announced that they made the free shopping listings also available on the main Google Search results page in the U.S. This helped shoppers choose the products and sellers that will serve them best, from the widest variety of options.jackpot-organic-offers-oxo-tea-125-shortened_62620.gif

The third and the final (at least for now) wave was announced in July 23rd. Google is now launching “Buy on Google” checkout experience and the retailers who participate in this program will be able to sell products directly in search results and they no longer have to pay a commission fee for sales made via the ‘Buy on Google’ option. This is a payment option that lets customers buy products without leaving Google search results.Buy on Google.png

New Product Attributes in Shopping Ads

Google started showing product attributes such as “Material” in Shopping ads, which is a new feature that e-commerce marketers have to pay attention and don’t forget to add these attributes to their product feeds. This is very new test which has been caught up by a Jackson Lo as you can see on this tweet.

Introducing new features for responsive search ads

Responsive Search Ads (RSA) are the new type of search ads which allow marketers to add multiple alternatives to headlines and descriptions to the text ads and machine learning optimizes the performance of the campaigns by showing more relevant combinations to increase engagements. Now you can use location insertion to dynamically add where your product  is offered. After having it set up, the ad can automatically include city, state, or country names based on the locations of potential customers or their areas of interest.

 Screenshot showing the option to set up location insertion for your responsive search ads
How to add location insertion to the responsive search ads

2. Marketing Tech Updates July 2020

A continuous growth in the marketing tech industry has shown a lot of potential as one of the most in demand tech solutions. But as new, popular markets evolve, changes are bound to happen. 

Deloitte publishes the 3rd Edition of their survey “State of AI in the Enterprise”

In July, Deloitte publishes “Thriving in the Era of Pervasive AI“. According to Deloitte’s survey of 2,737 information technology and line-of-business executives taken in late 2019, 61% of respondents said they expect AI to substantially transform their industry in the next three years. Adopters are making significant investments with 53% spending more than $20 million in the past year on AI and talent. The category of adopters has increased from 21 percent to 26 percent since the 2018 survey.

 

Digital Marketing Updates from Previous Months

  1. The key Digital Marketing Insights from 2019 to 2020
  2. Digital Marketing Insights from January 2020
  3. Digital Marketing Insights from February 2020
  4. Digital Marketing Insights from March 2020
  5. Digital Marketing Insights from April 2020
  6. Digital Marketing Insights from May 2020
  7. Digital Marketing Insights from June 2020

 

Digital Marketing Insights from June 2020

Related articles

  1. The key Digital Marketing Insights from 2019 to 2020
  2. Digital Marketing Insights from January 2020
  3. Digital Marketing Insights from February 2020
  4. Digital Marketing Insights from March 2020
  5. Digital Marketing Insights from April 2020
  6. Digital Marketing Insights from May 2020

We are back! Updating you with the most recent trends, events and updates within the digital marketing world. In this post, we are covering all the important updates that took place in June, on the following topics:

  • Search Marketing Updates
  • Marketing Tech Updates
  • Content Marketing Updates
  • Social Media Marketing Updates

1. Search Marketing Updates June 2020

To start off, we will take a look at the Google algorithm updates of June 2020.

Google Organic Algorithm Updates

June 2020 mainly has been a calm month regarding google organic algorithms. There was no official update declared by Google. However, some SEOs mentioned some changes on their organic traffic and some claimed that these are enough to claim these are the signs of a big update. The majority of the fluctuations reached a peak on 23rd of June. 


The general comments of the SEO community have been negative. They claim that some old outdated sites improved ranking in google, even some of the not mobile friendly ones. They also claim that the local results got worse.

pasted image 0pasted image 0 (1)

Google algorithm impacts on SEO

Google Ads Updates

Keyword Planner New Beta Feature: Refine Keywords

Find relevant keywords to your product, service, website or landing page with Keyword Planner. With new possible refinement suggestions, related  keywords suggestions will be grouped together based on the attributes of your product or service–like color, size, etc

Keywords

Keyword Planner with its new beta feature: Refine Keywords

View explanations for conversion changes

Understanding changes in conversion volumes could be difficult, since so many factors come into play. In order to make the diagnoses easier, users are now able to request explanations in Search campaigns. Instead of spending time on allocating the issues, more time can be spent on optimizing the performance. 

Explanation

Explanations for conversion changes in app campaigns.

Feeds in App campaigns

Help and provide users fast solutions for their needs or questions with easy-to-use feeds in apps. This update comes with new and improved formats, expanded query eligibility and deferred deep linking for a more integrated onboarding experience. For now, it is still in its beta version but according to Google this will be rolled out entirely in the coming months. 

feeds app campaigns

An improved onboarding experience with feeds

2. Marketing Tech Updates June 2020

A continuous growth in the marketing tech industry has shown a lot of potential as one of the most in demand tech solutions. But as new, popular markets evolve, changes are bound to happen. 

Visual search results of Pinterest

Pinterest has been making changes by adding new ecommerce features to appeal more businesses. This time the company has added the lens visual search results for an effortless search for products to buy. Open the camera in-app or upload a picture and a tab ‘Shop’ will show up with the same or similar products for you to buy instantly. Pinterest hopes to encourage businesses to add their whole catalogue and increase ecommerce engagement. Especially now since it has seen a significant increase in traffic due to the pandemic. Producing search results by means of pictures could improve the overall user experience and it will be no surprise if other platforms eventually also add this helpful feature.

Pinterest shop (1)

Pinterest’s visual search results

3. Content Marketing Updates June 2020

Building a strong and desirable image in the eyes of the consumer by spreading the corresponding content is a vital part of retention. Although it can be hard at times as the consumers and trends are continually changing.

Live video streaming

Broadcasting live through video form is known as streaming. The streaming platform Twitch has succeeded to attract big audiences, mainly with videogaming streaming. Due to the growing demand for video content and videogames, live video streaming services are showing much monotization potential. Ad breaks allows marketers to reach these audiences by inserting unskippable advertisements during the stream. Also, the highly interactive channel can be used to communicate with customers in new manners. For instance, by streaming product launches, tutorials or exclusive behind the scenes.

Podcasts

Just as live streaming, the audio-based channel has grown to be widely used worldwide. In-podcast ads have much potential but what might be more interesting are branded podcasts. The Dutch Airline KLM, Slack and even McDonalds have aired podcasts with huge success. Often with an engagement time of 30 minutes or even longer, the one-on-one time with a brand creates a trustful relationship without making it too branded and ‘in your face’ all the time. By hearing a human voice, people feel more at ease and are willing to embrace new ideas.

User-generated content

Seeing branded content of our peers is more impactful than another traditional advertisement. User-generated content is content created and shared by unpaid customers. Oftentimes it is done by encouraging the customers to engage and partake in the promotions. For example, Coca Cola introduced the Share a Coke bottles. The campaign encouraged customers to find a bottle with their name on it and share it on social media.

share a coke

Coca Cola user-generated social media content

Or more recently, clothing websites have been uploading more content of users, often from influencers with an existing following. 

Schermafbeelding 2020-06-29 om 22.16.51

Asos user-generated content on their website 

4. Social Media Marketing Updates June 2020

Read about the most important updates in the social media branch. What are the most popular platforms, tools and features?

Snapchat’s ad templates

The platform is simplifying the process of ad formatting by offering templates through Ads Manager. It is easy to use and always shows a clear overview of relevant product information. Also, it is possible now to link it to the inventory, showing customers the availability of the product. 

Snapchat templates

Easy to use templates on Snapchat

Facebook allowing switch between personal and business accounts

Facebook’s Messenger app will enable the possibility to easily switch between personal and business accounts. Since many business pages admins also use the app for personal use, two separate apps would be redundant. With the increased popularity of messaging platforms, this simple but useful feature caters to its new market environment. However, this new update might not be for everybody considering the very fine separation between work and personal life. 

TikTok for business

The popularity of short videos and TikTok has been shown very evidently. As one of the most downloaded apps at this moment, more ecommerce opportunities arise. TikTok has launched a website for businesses, essentially a manual for marketers on the platform. Insightful tips, links and case studies for the optimisation of the performance. In the near future, a new feature for data collection will be introduced. 

tiktok for business

TikTok for business

These were the things that happened in Digital Marketing in June 2020. Also, read Digital Marketing Insights from May.