Category: Digital Marketing Insights, Updates and Strategy in 2022

Digital Marketing News and Updates from August 2022

We welcome September after a slower summer season with our monthly newsletter. During August, while most professionals enjoyed a well-deserved break or had a slower-business season (at least in Spain), the rapidly changing marketing landscape kept its usual pace.

Let’s start this back-to-school and back-to-business season with the most recent and relevant digital marketing news and updates.

Keep reading to find out the latest insights from the digital marketing world.

Digital Marketing News and Updates from August 2022

 

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

About Frizbit

Search Marketing Updates

  • Meet the new Helpful Content algorithm by Google

Google Search Frizbit Digital Marketing news and updates

Adobe Stock / Thaspol

 

As announced in the blog of the company, Google is rolling out a new algorithm for its search engines. While many eCommerce stores are still struggling with the recent Product Review Update, Google is determined to provide a more human approach to online navigation. And clearly, this update demonstrates so.

So far, there are many reactive opinions about this new update going around in the SEO industry. Most of them are implying that with this new update, the SEO era will come to an end. Some experts are arguing that the new algorithm will devalue the content written for SEO purposes. However, all that this update aims for is to favour the content written for people by people.

So, what can you expect from the new roll-out? Contrasting with the previous update, which only affected certain pages of a website, the new Helpful Content algorithm has the potential to impact all pages within a site. 

As Google describes it, this update aims to:

“Tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

What else do you need to know about the algorithm?

  • A new signal ranking is coming out for both new and existing websites.
  • It will start rolling out in September
  • Google is prioritising expertise and added-value rather than simply summarising content from other posts.
  • Undefined niche categories in publications might classify a site as unhelpful.
  • If Google detects that users aren’t finding what they truly need, it might affect the ranking of the site.
  • Writing about trends outside your niche or industry might get classified as an effort to classify higher in the rankings, rather than providing value.
  • Removing unhelpful content will increase the possibility of ranking in a higher position

 

So what can we learn from this update?

First things first, the SEO era will not come to an end. It is definitely taking a new direction towards a more streamlined practice, connecting humans with humans. 

This new update isn’t either devaluing the SEO practices, but rather is an open invitation to content creators to incorporate conscious practices into creating content with people in mind.

 

Google sets the race for Local and Smart Shopping campaigns to shift into Performance Max campaigns

Performance Max campaigns Frizbit Digital Marketing news and updates

Source: Screenshot from https://blog.google/products/ads-commerce/upgrade-to-performance-max/, August 2022

Earlier this year, Google announced that its Local and Smart Shopping campaigns would embrace changes and turn into Performance Max campaigns. In their announcement, Google provided clear deadlines for this placement, with it being September 2022. 

To understand the relevance of this update, let’s get back to the basics: what exactly are the benefits of the Performance Max campaigns?

Performance Max campaigns use Artificial Intelligence combined with automatisation to maximise the performance based on a specific conversion goal. 

So conversion, performance, AI, and automatisation are in one place? Yes! And the benefits don’t just stop right there. These campaigns encompass all Google properties such as YouTube, Gmail, maps, search discovery, and display. Ultimately, you are able to track the customer journey a client does when searching for a product or purchasing online.

Now that we’ve covered the basics and we are well aware of the tight deadlines Google is giving, let’s break down the official news.

In August, Google released a tool to self-upgrade both Local and Smart Shopping campaigns with just one click. The trick with this update is that although you can do it with a simple configuration setting, it won’t be available for all the merchants yet. 

So, how can you know if you’re eligible for the self-upgrade?

If your campaigns were compatible with the upgrade, it is likely you have received a notification with a link or that you are able to find the option through the Google Ads Dashboard. If, on the contrary, that wasn’t your case, your Local campaigns won’t update to Max Performance until 2023.

Now, the next big question is: What happens with the old campaigns?

We do recommend that you use the self-upgrade option as soon as you are eligible. The reason is that all the old self-upgraded campaigns will keep all the historical performance data and your chosen settings.  

Although having this option is great for analysis and reporting purposes, all old campaigns will be automatically set to “Removed” status. This means that no edits, nor reactivation, will be allowed.

 

  • Do you have an international SEO strategy in place? Google Search Console will remove its International Targeting report

 

If you own a multilingual or multi-regional website, stay tuned because Google has officially announced that its International Targeting report will be removed from Search Console by September 22nd.

Many are the questions that have arisen with this announcement, such as:

  • Where will the hreflang-tags errors be found?
  • Can you target a specific country manually with a .com domain?
  • Will hreflang continue to be supported?

While Google hasn’t announced what will happen with the hreflang errors found in websites through the report, they have stated that hreflang tags will continue to be supported by Google Search Console. In fact, as they quoted in their tweet, Google will continue to support multilingual and multi-regional sites with their standard recommendations still. 

So, how can you help Google understand your site if you support different languages or locations?

  1. If you are managing a multilingual or multi-regional site, you can optimise Google Search results directly from your website
  2. If you manage multiple sites for different languages, make sure you are reporting and telling Google about each of these variations. By doing this, Google will appoint the corresponding variation to the right user.
  3. If your website shows certain content based on the location or language of the user, Google might not be able to crawl, index or rank all the content for the specific locale.

With this update, certainly, manually targeting countries or the preference of the language from users might become a harder practice. We believe that by doing this, Google continues to strive in its fight against SEO-done content and keeps moving towards a more human navigation experience.

 

Marketing Tech

  • Introducing Shopify Collabs: the new digital solution to connecting creators with Shopify businesses.

Shopify Collabs Frizbit Digital Marketing news and updates

Source: Screenshot from Shopify News

With creators and brand experiences in mind, Shopify has rolled out its Collabs. It’s a win-win for both creators that can sustain their activities with brands they love, and for brands that can reach new audiences.

Influential marketing has played a big part in the development of brands. In most cases, it helps to boost the awareness of a brand or increase the sales of a product or service. We can agree that nowadays, it is a crucial part of any digital marketing strategy.

This is a free initiative in which brands can:

  • Communicate that they are open to collabs
  • Detail the brief and description of the brand to match with the perfect creator
  • Build stronger and real partnerships with creators
  • Announce specific products to be promoted by collabs 
  • Send gifts to creators
  • Track reports and analytics by the performance of the influencer

Collabs will work on an application basis to ensure that brands connect with the right audience. 

As stated by Kabbara, its Director of Product, in the article of the company:

“For Shopify merchants, Collabs is a new way to find potential customers at a time when it’s never been more difficult or expensive,” Kabbara continued. “By giving merchants the ability to discover and partner with creators that align with their brand, they can tap into the power of community-driven commerce to reach consumers in new and meaningful ways.” 

For the time being, Shopify Collabs will be available only in the US and Canada.

 

 Canva gets one step closer to becoming the one-stop-shop for visual needs with Whiteboard

CanvaWhiteboard Frizbit Digital Marketing news and updates

Source: Canva Blog

Canva is living up to its name with its newest product release. The online visual and creative platform surprised everyone with the brand-new feature Whiteboards.

This feature includes pre-made templates to brainstorm and express ideas visually by non-designers. It’s bringing creativity to the fingertips of the day-to-day user. 

One of the most loved features is the possibility of collaborating online with others. This property comes in handy nowadays that remote working is more common. 

CanvaWhiteboard2 Frizbit Digital Marketing news and updates

Source: Screenshot of the author

From Kanban templates to all types of diagrams and mapping options, Canva is building limitless spaces to bring your ideas to life.

What are some of the best usages you can have with the new rollout?

  • Create dynamic presentations that expand in a limitless space.
  • Conduct workshops with experience and timing in mind.
  • Create Customer Journey and general mind-maps while collaborating online with others.

As Canva states in their blog:

“Great things happen when people come together to bring their ideas to life. There’s truly no limit to what you can do with Canva Whiteboards, which is free for our global community and available on the web, desktop and mobile.”

 

 Social Media Marketing

  • LinkedIn introduces the ability to pin comments under posts

linkedin_pinned_comments frizbit digital marketing news and updates

Source: LinkedIn

LinkedIn has rolled out a new feature that enables all users, both company pages and personal profiles, to pin comments under a thread. To pin a response, simply access the three dots menu, and become ready to place the best responses on the top.

How can this update be useful to you?

With LinkedIn being a social media platform in which getting awareness and visibility tends to be easier than other channels, this new functionality has the potential to elevate the engagement of your publications and get seen by many others.

We firmly believe that this new update will boost interactions and can become a great tool to build personal branding in this social network.

 

Podcasts steps firmly into the YouTube platform

 

Source: Abner Li

Source: Abner Li

The long-format video platform is slowly introducing a dedicated section for podcasts. YouTube is updating itself to provide podcasts with its own dedicated section. 

YouTube has decided to make the best out of a common malpractice of users publishing static content on a dynamic and video-based platform (A.KA. Podcast videos on YouTube). Truth be told, most podcast producers would update their episodes despite sometimes displaying only a picture with the audio behind it. 

Although YouTube hasn’t formally announced the new platform changes, many users have found it while navigating within the platform. Some have even documented how to access the dedicated section.

To access the update, just go to the Explore tab, which will display the menu options, including the podcast. Then click the option of ‘Podcast’ and get ready to support your favourite content creators. 

Youtube Podcasts 2 Frizbit Digital Marketing news and updates

Source: R. Montti

 

Does this mean YouTube will also raise the fight for podcasts in the industry? 

What we know about this update is that it is slowly being tested and rolled out by countries. It is also known that podcasts are being displayed by subcategories to ease the navigation of the user.

There are 9 podcast categories to suit the need of the customers and help them explore the vast content. These categories are:

  1. Popular episodes
  2. Popular podcast playlists
  3. Recommended (Based on your Subscriptions and History)
  4. Popular podcast creators
  5. Comedy
  6. True Crime
  7. Sports
  8. Music
  9. TV & Film

It does seem that this rollout is the start of something bigger than merely performing changes in the layout of the platform. YouTube knows its market advantage and has taken the first steps into the podcast industry.

 

  • Twitter is testing professional account options, which includes shopping & link features

twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

These sure are exciting times for professional accounts on Twitter. The platform has announced that a new set of features are being unlocked exclusively for professional accounts. 

Twitter is committed to helping businesses, brands, and creators to have a strong online presence and this new shopping and custom links functionality seems to be hitting off the ground.

 

 

Let’s review what these two new profile spotlights are about. The first one would be the Location Spotlight has rolled out globally. This update aims to help any business owner to become visible to their customers with even a Google Maps integration for directions. 

Local Spotlight Twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

But this isn’t all this new spotlight feature can do for your business. It also includes updates such as displaying business hours and direct contact methods to bring customers closer to businesses. Among the contact options, you can set up to be contacted by phone call, text message, direct Twitter message, and email.

 

Shopping Spotlight Twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

Last but not least, the Shopping Spotlight is perhaps the most exciting update for professionals and their sales goals. Unlike the previous update, this functionality is available only to qualified accounts, mainly in the US. 

So what’s exciting about this update?

Those qualifying accounts will be entitled to a dedicated section at the top of their account profiles to display their products. The spotlight will act as a catalogue for easy access to purchase products without having to leave Twitter.

As Twitter describes this update:

“This is a feature that allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them. “

The update doesn’t stop here. Twitter is actually developing a product management platform to create a seamless experience in showcasing products. This development will mainly assist business owners to create their own catalogues in-line with the right display in the app.

 

About Frizbit

  • Save the date, a new workshop is coming up on September 22nd [Event held in Spanish]

como hacer retargeting en el mundo cookieless eveny by frizbit

 

We are delighted to announce that we are back with our offline events in Barcelona after a well-deserved summer break. In this event held in Spanish, we will review the strategies to perform retargeting without using third-party cookies.

Despite the delays from Google in fully implementing the cookieless era, we know the change and upcoming challenges are imminent. So, what better way than to actually get your hands on a theory-practical workshop to get ahead of the game?

If this event already sounds like you, keep reading to find out the details about this exciting workshop. 

During the event, you will learn what these types of alerts really are, and you will discover everything they can do for your e-Commerce to bring your customers back. 

In addition, you will explore this channel, which besides being innovative, is aligned with the new data privacy restrictions and third-party cookie limitations that will come into force by 2024.

Of course, after-work, and networking could not be missing in this workshop, so besides learning about best practices and tips to implement them, you will also be invited to enjoy some free beers on a nice terrace in Barcelona.

If you are not in Barcelona but still would love to attend the event, we got you covered! For those who can’t make it physically to the event, we will have a live broadcast for the workshop. To access the broadcast, register through the link below and choose “Watch Online – Remote”.  We will email you the live link on the day of the event.

The details:

When: September 22nd

Time: 18:30 (registration opens) until 21:00 

Where: Aticco Verdaguer, Barcelona

Workshop Facilitator:  Ata Gur, CEO & Co-founder of Frizbit

 

You can register for free here

Digital Marketing News and Updates from July 2022

Summer is mostly a slow-work season for most businesses, but it doesn’t mean that changes and new dynamics aren’t going on in the digital marketing landscape.

If you are experiencing less workload, it might be a good time to revise and adjust your marketing strategy with the latest updates. Marketing can be as amusing and effective as we want it to be.

So, are you ready to start off a great month ahead with the latest digital marketing updates?
We sure are! Let’s dive into the content.

Digital Marketing News and Updates from July 2022

Content

Search Marketing Updates

 

Tech Marketing Updates

Social Media Updates

About Frizbit

Search Marketing Updates

 

  • Google reveals the strategy behind the Title Tag

Google reveals the strategy behind the Title Tag

Pexels | Philipp Pistis

 

Google made an announcement in its Central Search documentation guiding users on how to use title tags for better rankings. No changes were introduced, but what’s better than getting more clarity on this demanding topic?

If you work in the marketing field, you might be well aware of the relevance of the title tags and SEO as they display directly on the search results pages. 

Previously, there was a big confusion about the word “headline” that Google used in its previous guideline. The usage of this word caused a lot of confusion among users, as it wasn’t clear whether Google was making reference to the HTML components (H1-H6) or the title of the page. 

 

Let’s review some key changes:

 

Google title tag changes

Title tags are essential for anyone trying to position their content in front of the right audience. As Google mentions, this piece of content is often the first one people see and use for deciding whether they want to visit a website or not.

We are certain this renewed, and clarified documentation will be of good use. Hooray Google! 

  • Google shares six tips for a better eCommerce searchability 

    Google shares six tips for a better eCommerce searchability

    Google Search Console / Adobe Stock

If you run an eCommerce business, then this news is just right for you. Google recently published a video on its official YouTube channel sharing six tips for enhancing searchability. 

Standing out from other sites is often one of the main pain points for eCommerce sites. In its video, Google suggested three main pillars to pivot your content strategy:

  • Use visual resources to engage the customers with your product
  • Display prices and availability, so it is easier for users to compare sellers
  • Get social proof that increases trustability

 

Now, let’s dive into the six pieces of advice Google announced to be eligible for special presentations in the search results.

  1. Pay close attention to how you are writing the Title Tag, so Google doesn’t overwrite it.
  2. Include high-quality images to ease the decision purchase process.
  3. Structured data helps Google better classify websites and makes them eligible to be displayed as rich results. Make sure your product has the essentials: Product title, description, images, ratings, price, and availability.
  4. Be transparent with your pricing. If dropping prices and availability might incur in the product page to be eligible for a special price drop presentation in the search results.
  5. Identify products that you sell with product identifiers, such as the GTIN identifiers. Applying this advice increases the chances for a product to make it eligible for listings like the carousels.
  6. Make the best out of the Google Business Profile. If your business also moves into the offline space, this is a must for your business.

Increasing your chances of being eligible for special listings was never so accessible to everyone. Make sure to implement the given tips by Google to make the best out of this online tool.

 

  • Google rolls out a product review algorithm update

 

Social proof has never earned so much relevance for business as it has today. A good review might boost your sales and even get you sold out. On the other hand, what can a bad review do to your business? The harm is unimaginable.

If that’s the latter is your case, keep on reading because there are still chances to improve in the ranking lists.

In July 2022, Google confirmed their new product update – part of the fourth series of updates – targeting low qualities reviews has rolled out. This update will be ongoing for three weeks, starting out on July 27th.

What are the new updates for search rankings?

The new update includes a change in its algorithm, which is designed to reward reviews that truly stands from a point of view instead of just showing descriptive information.

Google is now looking out for the reviews, and they want to see they are transparent, that the product has indeed been tested before, and that it is real.

How does this affect you? If you are a website that has reviews on its product page, focus on giving incentives to create user-generated content. Rewriting the content that already exists on the web won’t make it anymore. Google is prioritizing reviews that can truly help to build a more trustworthy online space.

Some of the elements that reviews can include are original photos, specifics about the usage benefits of the products, and comparisons, among others.

If you are interested in learning more about this update, see the developer’s Google page.

 

Marketing Tech

  • Google to delay the cease of third-party cookies to 2024 (again!)

Google Chrome / Pexels

               Google Chrome / Pexels

Third-party cookies have been a trendy topic this year. At first, the online world trembled with the announcement of the cookieless era approaching soon. Many platforms started preparing for it to be still able to provide businesses with aligned retargeting solutions. So, you’ve been there, informed yourself properly, done your part, prepared your cookieless strategies, but when is this so-called cookieless era coming along?

The original announcement indicated that the cookieless era would start by 2022, and back then, it got pushed back to 2023. We get it, life happens, and perhaps they needed a bit more of time to readjust this large update. Now, six months away from the fearly date, Google announced on the company blog that they are postponing it and phasing them out in 2024.  Hmm, Google? What’s going on here?

What’s the main reason behind this new extension?

Google is still testing out its Privacy Sandbox initiative -the new solution for delivering retargeted ads in a more conscious way.

The Vice President of Google’s Privacy Sandbox stated:

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome…

This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.”

It almost seems as if despite this new regulation, Google is still having in mind not to affect the large number of businesses relying on cookies to thrive their businesses. The current testing phase has been ongoing for a few months. However, testers, developers, and marketers agree that it is still far from being efficient and ready.

How can this update benefit you?

The good news is that now Google is considering performing a gradual transition from third-party cookies to implementing the Privacy Sandbox settings. A trial version of the Privacy Sandbox API is currently available to developers. Starting from August, the API, and trial phase, will be available to millions of people globally.

What’s our advice?

Despite the new extension and delay in the roll-out, the change is imminent. We advise you to stay ahead of the game and start implementing cookieless strategies in your digital marketing approach. The sooner your business and company adapts, the sooner you will be able to get results. 

If you are interested in testing out digital marketing strategies using first-party cookies, you can apply for a demo trial at Frizbit here. 

 

  •  Squarespace introduces Fluid Engine

Squarespace introduces Fluid Engine

Squarespace / Adobe Stock

The website design platform is doing efforts to stay up in its game with other competitors such as WordPress or Showit. This month, they started rolling out the controversial Fluid Engine tool available for Squarespace 7.1 version.

Squarespace has been known as a platform that does offer many possibilities, from a blog to even offering an eCommerce set-up for business owners. However, many users were experiencing that if they did not have coding experience, the platform, as useful as it was, wouldn’t make the cut from a design perspective.

On the other hand, Showit has been gaining traction of users with its easy-use web editor with a completely free motion range.

What’s included in this new Fluid Engine update?

Squarespace users will be able to:

  • Design a separate page for the mobile version.
  • Enjoy an improved drag-and-drop editor experience
  • Create dynamic layouts, easing the need for coding

As the CEO and Co-founder of Squarespace,  Anthony Casalena mentioned on the company blog:

“Fluid Engine provides our customers with maximum freedom to easily play with, experiment, and stretch creative limits through an unrestricted canvas, which is guided by an advanced smart grid. Regardless of how you experiment with Fluid Engine, our guidelines and design system will ensure that your website looks good no matter what. “

 


  • Shopify allows eCommerce stores to sell on YouTube

Shopify allows eCommerce stores to sell on Youtube

Shopify / Adobe Stock

 

Shopify has partnered with YouTube to bring online shopping to a whole new level. The two leading platforms are joining forces to give merchants and creators more ways to tell their brand stories and successfully sell more authentically.

Shimona Mehta, Managing Director, Shopify referred to these new partnerships on the company blog:

“YouTube has been integral in building the creator economy over the past decade. Shopify has helped millions of merchants quickly start, run, grow, and manage storefronts. By partnering together, we’re accelerating the next evolution of social commerce. Giving creators and merchants more ways to sustainably monetise and build successful businesses, while still authentically connecting fans and buyers.”

How can this new partnership benefit you?

Shopify merchants use YouTube to promote and sell their product offerings in three ways:

  • YouTube Live: Merchants can tag and pin products at specific frames during a livestream. Picture-in-picture playback offers the possibility, so consumers can keep watching while they check out.
  • Store tab: A new tab will be added to a merchant’s YouTube channel, acting as a product listing to their entire products or selection of them
  • On-demand videos: Merchants can show a curated list of products on a product shelf below on-demand videos.

With this update, merchants will be able to seamlessly integrate their online stores into the leading content video platform. This results in being able to reach +2billion monthly logged-in users.

How the future of eCommerce shopping will change? We can’t predict much. However, one thing is certain, and it is that the C2C era is here to stay. Authentically engaging with customers is a necessity for any online business. 

 

 

Social Media Marketing

  • YouTube spills the tea on its Shorts format

YouTube spills the tea on its Shorts format

YouTube / Stock Adobe

 

The newest format Shorts in YouTube is bringing lots of conversations to the table. Creators are experiencing confusion as it hasn’t been clear how the algorithm works.

Luckily, in July, the video content platform demystified the Shorts algorithm in a Q&A video that addressed several of the most common questions creators had regarding this new format.

The main questions and topics were:

  • What’s the impact of publishing both long and short content formats under the same channel
  • Whether it was advisable to separate the Shorts from the long-form video
  • If the engagement of the Shorts format has any impact on the longer-form videos

The key takeaways:

  • Could Shorts hurt long-form video channels?

YouTube indicated that it represents no harm to your channel engagement. They affirm the demand for shorter form videos is here to stay. Hence, introducing the Shorts formats can actually help to boost channel growth.

  • Will YouTube recommend long-form videos if Shorts are part of the strategy?

The short answer is no. Both algorithms work independently of each other. This means that, in the same way that Shorts doesn’t hurt long-term video engagement, it doesn’t have either a positive impact on boosting long-term video recommendations. 

YouTube explains that the main reason behind this behavioural pattern is that users that might prefer shorter videos might not be keen on longer formats, and vice versa.

  • Should we create separate channels for Shorts and long-form videos?

Although the company doesn’t state mixing both formats can represent a real problem, they do suggest creating separate channels. The reasoning is simple: create the right content format for the right audience.

As a YouTube representative states:


“Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests, then consider making a separate channel.”

 

  • How many Shorts do I have to publish before the algorithm starts recommending the content?

The company stated that there isn’t an exact number for Shorts to start being recommended. Actually, they mention even the first Short can appear in the suggested videos. 

They clarified that the algorithm for Shorts works similarly to other short-form videos. This means that if your audience shows a preference for the video, it will reach more people. The engagement, as we know, is built over time, and here is no different.

 

  • Say hi to reels stepping strongly into Instagram

As is usual now, Adam Mosseri, the Head of Instagram, announced the latest update about the video format content on the platform.


View this post on Instagram

A post shared by Adam Mosseri (@mosseri)

In the post, Mosseri clearly announces that the king form content of the platform will now be reels. Does that mean that other formats, such as the IGTV’s are disappearing? 

This is also not the first time the platform has done this kind of merge. However, with all the dramatic changes Instagram is trying to implement and with the controversy around the format of the reels, a dramatic response was expected.

Back in 2021, Instagram merged the feed videos with the IGTV videos into Instagram Videos. With Carrousels and single posts, we experienced a similar action, with a merge resulting in static posts. Now, did it mean that any of these formats is fully gone? The answer is no, mostly all these changes have had an impact on the app layout, but not on how it functions.

 

reels instagram

Source: Meta

 

The new update is merely a consequence of Instagram replying to the counterpart actions coming from TikTok and Shorts from YouTube. Does it mean long-form videos can’t be published from now on?

According to the company, “new video posts shorter than 15 minutes will be shared as Reels.”

Ultimately, this means that all video formats will be gathered under the same tab and name. However, it doesn’t mean that the option of nurturing your audience with longer-form videos will completely disappear. Actually, it might have a more positive effect given that the IGTVs – that were stuck in your account – now can actually reach a broader active audience.

 

  • “Follow me”: the new TikTok update aiming to help small businesses

“Follow me”: the new TikTok update aiming to help small businesses

Source: TikTok

 

Earlier in July, TikTok announced its new initiative to help small and medium businesses to thrive in real sales and results through the power of storytelling on their platform. 

“Follow Me” it’s a 6-week multichannel educational programme to provide small and medium business owners with the right tools to build a strong community and drive real-world results.

Smaller businesses and entrepreneurs have founded TikTok a fun and easy way to connect with their audiences, build a loyal fanbase and ultimately drive more sales aligned to the new C2C era.

As TikTok explains in their blog:

We created the Follow Me experience to empower more small businesses to dive into TikTok, so that they can also share their story with the TikTok community and reach their goals.”

The “Follow Me” programme will include:

  • Different learning roadmaps based on the goals and visitors
  • 6-week email series to outline the essential steps to run a TikTok campaign
  • A how-to-guide for integrating their brand’s story into their videos
  • A guide for setting up a free Business Account
  • Access to the Creative Center
  • Insights from the Ads Manager and promotion features 

As more entrepreneurs and small businesses integrate digital content strategies, this certainly seems like a winning action from TikTok to give back to their users and community. 

 

About Frizbit

  • The Dream Tech-Stack for eCommerce Roundtable Recap

 

The Dream Tech-Stack roundtable is over, and we are proud to announce it was a success. 

During the event, we discussed the trends, industry changes, consumer patterns and behaviours within the eCommerce industry.

For this roundtable, we wanted to create a more enriching experience for the attendees, which is why we brought together two other marketing tech automation startups: Vidjet and Spitche, with their corresponding CEOs and co-founders Baptiste Nicolas and Kevin Markowski. Representing Frizbit, we had our CEO and co-founder Ata Gür on the stage. 

Did you miss out on our latest roundtable or want to grasp the key insights and learnings? You can find a full article disclosing the key takeaways from this lively discussion panel. 

 

  • Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

It’s no secret that the future of retargeting as we know it is at risk. That’s why we have created this workshop, where you will learn everything you need to know about web push notifications and how to do retargeting in a ‘cookieless era”,

During the event, you will learn what these types of alerts really are, and you will discover everything they can do for your e-Commerce to bring your customers back. 

In addition, you will explore this channel which, besides being innovative, is aligned with the new data privacy restrictions and third-party cookie limitations that will come into force by 2024.

Of course, after-work, and networking could not be missing in this workshop, so besides learning about best practices and tips to implement them, you will also be invited to enjoy some free beers on a nice terrace in Barcelona.

Register here 

Digital Marketing News and Updates from June 2022

With the first semester and Q2 of the year coming to an end, it is a great idea to review the latest digital marketing updates from June. We hope these new features and news can support you in adjusting your digital strategies to kick-off to a great start in the second semester of the year. 

Are you ready to see what’s been happening in the digital marketing industry? Let’s begin!

 

Content

Search Marketing Updates

Marketing Tech Updates

Social Media Marketing Updates

 Frizbit Updates

 

 

Search Marketing Updates

  • Google Chrome prioritises browsing experience

Google Chrome prioritises browsing experience Source: Google

Starting in March, Chrome started making changes that could improve the navigation of users. They had been working on identifying potentially malicious websites and phishing attacks to enhance safety. 

With the purpose of further elevating the browsing experience, Chrome has rolled out a ML model affecting the web push interaction requests. So, what is this all about?

Currently, the subscription to push notifications works under a permission-prompt basis, which might interrupt browsing navigation, based on the time and trigger set on this prompt. Chrome has recognized this risk and taken action to lower the risk of downgrading user experience.

The new update aims for seamless navigation and will use machine learning properties to display the permission prompt appearance. The algorithm will be based on previous behaviours and patterns of users to determine preferences for denying and silencing undesired permission prompts. Based on these patterns on each Chrome user, new push notification subscription requests will be blocked or shown to be granted permission by the user.

Google has announced on their blog that we can expect this feature in their next Google Chrome release, with an ML model that would make these predictions fully on-device.

 

  • Google Ads Manager rolls out new features

Google Ads Manager rolls out new features

Google Ad Manager / Prima91

New updates and tweaks are coming to Google Ads Manager. Some of them are exciting, such as the integration with Google Analytics 4 (GA4) and optimised pricing.

Details and changes were listed in their Q2 releases notes, and we have gathered 5 of their most relevant updates here: 

 

  • Optimised Pricing:
    This update will help to reflect and protect the value of inventories by increasing action floor prices. This option comes enabled by default, but can be easily disabled via network settings.
  • Google Analytics 4 Integration in its beta version: The integration of GA4 and Google Ad Manager is now open for web data. This means that any website that decides to pursue this change will make the best out of the analytics tool. To enable this integration, you just need to follow the steps Google provides to link your Ad Manager account to the Google Analytics 4 properties.
  • Video Experience Protection: The opt-in “Allow video ads” has been enabled under a block called “Block non-instream video ads”
  • Bid rejection: More clarity was added to the “Bid rejection reason” in both reporting and data transfer.
  • WebView API for Ads: This feature is now ready and will help app developers to unlock the monetisation opportunity in the WebView content. 

It seems as if this year will be an exciting one for Google Ad Manager, given that the company has also revealed it will be introducing new features in the near future.

 

  • Google reveals only the first 15 MB are indexed and crawled for ranking

    Google reveals only the first 15 MB are indexed and crawled for ranking
    Pexels/Lukas

 

A help documentation guide has revealed that Google’s web crawler only optimises the first 15 MB of the HTML of a page to determine rankings. This means that anything after this cut-off won’t influence the rankings calculations. 

This confirmation certainly left a feeling of uncertainty within the SEO community. However, Google also specified in their documentation their position regarding heavier components such as images and videos. Specifically, they stated:

“Any resources referenced in the HTML such as images, videos, CSS and JavaScript are fetched separately.

After the first 15 MB of the file, Googlebot stops crawling and only considers the first 15 MB of the file for indexing.

The file size limit is applied on the uncompressed data.”

What does this mean for SEO practices?

This update supposes changes both in content and coding placement. To ensure Googlebot can do its job, the important content should be placed in the upper position of web pages. 

It also affects the coding structure, as now the SEO-related information should be placed within the first 15 MB of an HTML. Lastly, videos and images should be compressed and not encoded directly into the HTML.

 

Marketing Tech Updates

  • iOS 16 to support Web Push Notifications in 2023 on Safari.

    iOS 16 to support Web Push Notifications in 2023 on Safari.

PEXELS / COTTONBRO

 

Earlier this month, Apple announced one of their most long-awaited updates for the digital marketing industry: Web push notifications will be supported in their operating system update!

This update is a game-changer for the whole internet industry, as it will enable website owners to reach the missing portion of their web users (up to 20% on a global level and higher in the US and Europe) coming from iOS users that couldn’t be reached before. This actually means that now the 100% capacity of web users is at the tip of our fingers. 

As expected with the history of Apple and privacy settings, this too comes with a trick, but overall we are excited to announce that web push notification clients can expect a 50-100% uplift in the sales generated through this cookieless remarketing channel in the eCommerce industry.

If you want to learn more about this update and other interesting iOS 16 marketing updates, keep reading here. 

 

  • Shopify rolls out their Shopify Editions empowering the C2C era

Shopify rolls out their Shopify Editions empowering the C2C era

Shopify / Picsmart

Shopify is one of the most preferred and trusted eCommerce platforms for business owners. They have had a busy year working on new updates that are expected to have a crucial impact on the eCommerce industry by introducing the new C2C era.

The “Connect to Customers” or C2C era is the way Shopify describes the upcoming consumer and market trends within the eCommerce landscape. As the company states on their website:

“We know that brands need new ways to engage with their customers—and that means creating new connections.

With this in mind, Shopify has decided to bring to life new features that will revolutionise the digital shopping ecosystem. The company has understood the relevance of creating meaningful connections and experiences for clients.

 

shopify updates 2022

Source: Shopify

Having said this, the new updates include +100 changes in:

Finding customers: Within this segment, they have included features such as Shopify audiences, shop cash, Twitter shopping, Dovetale, Linkpop and Marketplace kit.

Converting shoppers: We will experience tweaks and functionalities such as B2B on Shopify, Shopify point of sale, Shopify markets, checkout, shop pay enhancements, discount combinations, and pre-orders. 

Enhancing branding storytelling: Updates within this section are easing the ways business owners can convey their branding on Shopify sites. The updates will enable you to accelerate the development phase by introducing pre-built components and templates. In addition, the new updates enable building products and experiences with NFTs and Tokengated Commerce

Building relationships: Aiming to increase customer loyalty, the new changes will facilitate gathering more accessible commerce insights, one-place marketing automation tools, push notifications, among others.

Tools to better run your business: Shopify has built improvements to enhance the logistic aspects of an eCommerce store. Features will impact supplier-to-buyer logistics, order and inventory management, and global shipping, among others.

Scale and build: Building high-quality stores was never easier. The new updates include third-party apps integrations, functionalities personalisation, an enhancement to data protection, apply and request capital and Shopify balance.

 

  • WordPress 6.0. Arturo is finally here

WordPress 6.0. Arturo is finally here

Source: Pexels

One of the most expected releases from WordPress this year is here. This release did not only fix +600  bugs, but it also elevated the CMS experience in the platform.

The 6.0. Arturo version aims to position WordPress as a user-friendly platform to create Open Source websites. With this in mind, the main updates are implemented in enhancements of the FSE editor, which is currently in its beta version. However, there are other relevant tweaks that will result interesting for anyone working with this tool.

The main updates include changes in:

  • Styling switch editor: colours, fonts and layouts curated by theme authors.
  • Expanded template creation: customising posts, index, headers, pages and other elements will be faster now. They added options such as front page, author, date, category, and tags to build tailored templates.
  • Writing improvements: This update will enable users to select multiple text blocks at once to edit them, users will enjoy using keyboard shortcuts to add links, and lastly, typographic styles will persevere through changes in the block.
  • Flex-based containers: This feature eases building layouts with dynamic columns and blocks.

We believe these updates will create better experiences for users building websites and also represent great changes, stepping up the game for WordPress among its competitors.

 

Social Media Marketing

  • The Creative Marketplace: the new Instagram feature to support creators

The Creative Marketplace: the new Instagram feature to support creators

Source: Instagram

Instagram remains committed to supporting creators to monetize their content through the app. With this in mind, Instagram has developed multiple tools to help creators build businesses. 

Within the new features, we want to highlight the Creative Marketplace as a channel designed for brands and partnerships to collaborate on branded content partnerships.

The proposal feature will be rolled out as a beta version, and it includes features such as:

  • In-app payments
  • Discover and search creators based on profile segmentation
  • Sending specific project guidelines
  • Creators will be able to express their topics of interest for making branded content

Within the statements on helping creators, Instagram also mentioned they have extended their commitment of not taking any fees for any monetisation happening through Subscriptions, Badges, Paid Online Events and Bulletin until January 1, 2024.

 

  • Snapchat+: the new paid subscription with new features

Snapchat+: the new paid subscription with new features

Source: Snapchat

Snapchat reappeared with a new announcement: they are adding to their portfolio of products: a new subscription-based service.

The company stated in their blog their reasoning and some details about the update: 

“Today, we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month.  This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support,”

The membership will include exclusive and pre-release features such as being able to see who rewatched your stories or personalising the icon of the app. The new release didn’t come with many details. However, we know for now that it will be launched in specific countries, starting with the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates.

With this release, Snapchat is joining other social media platforms that are experimenting with subscription-based models for earning revenue, such as Twitter and Telegram.

 

  •   Finding trends on TikTok has never been easier

 

TikTok has announced that they have developed a trends discovery tool to help content creators and marketers to stay up to date with the latest trends and topics on the platform.

The tool is located within the Creative Centre of the app and is designed to help users analyse which content performs better than others to get inspired and have a guide when creating content. This new tool can also be used as a medium to increase engagement.

Users will be able to explore trending audio, hashtags, videos and even creators. The update comes with a useful filter search by industry and country, making it relevant for marketing purposes too. 

The new tool seems promising for content creators who will be able to be contacted by brands through a simple click on the platform connecting them through TikTok Creator Marketplace.

 

  • Longer content on Twitter might become possible

 

Twitter has released their beta testing for Notes: a new feature that will finally allow selected users from selected countries to be eligible to publish longer content. 

As mentioned by the company, “The purpose of the tool we are testing is to provide an additional experience for writers on Twitter outside of Tweets,”

The details Twitter has revealed include a length of up to 100 words for titles, while the body of the Notes content is limited to 2,500 words. This is certainly a stark difference from their current 280-character limited posts. With this new update, the edition after publishing would be finally possible too.

This new release aims to be as accessible as possible, which is why Notes will have a unique URL that users can reach regardless if they are logged into the platform or have a Twitter account. 

 

  Frizbit Updates

  • Save the Date! A new roundtable to discover solutions for eCommerce from leading experts on July 20th is coming up

 

Screen Shot 2022-07-07 at 5.48.00 PM

In this roundtable, we have gathered 3 experts from the most innovative tech startups in Barcelona: Vidjet, Spitche, and Frizbit to come together in this lively event.

Tim, one of the best Growth Consultants and our moderator for this occasion, will take you through a thriving experience to unveil the industry secrets, insights, challenges, solutions, and future consumer trends from these leading experts. We assure you, you wouldn’t like to miss this event.

Staying up to date and learning the latest theories is always one of the best practices, but we can agree that often theory is misleading from practice. That’s why this roundtable will bring so much value to you, revealing knowledge that we can’t find in books.

Naturally, after-work drinks and networking could not be missing from this thrilling roundtable, so in addition to learning about the best day-to-day practices and tips, you will also be invited to enjoy some free beers on a beautiful terrace in Barcelona.

 

The Details:

Topic: Dream Tech Stack for E-commerce with top eCommerce tech startups of Barcelona

Moderator: Tim Cakir

Speakers: Ata Gur – Co-founder & CEO of Frizbit; Kevin Markowski  Co-founder & CEO of Spitche and Baptiste Nicolas – Co-founder & CEO of Vidjet

When: Wednesday, July 20th, registration starts at 18.30h

Where: Aticco Verdaguer, Barcelona.

Language: English

FREE ENTRY

 

Book your spot here!

Digital Marketing News and Updates | May 2022

Digital Marketing News & Updates May 2022

Digital Marketing News and Updates | May 2022

The digital marketing industry as we know it is ever-evolving. And this month is no different. So the relevance of staying up to date is essential for any digital marketing professional.

 

Today, we want to present you with the latest news, trends and updates from May 2022. Let’s dive in!

 

Content:

  1. Search Marketing Updates

  2. Marketing Tech Updates

  3. Social Media Updates

  4. About Frizbit

  1. Search Marketing Updates

Google search

Pexels/PhotoMIX Company

 

Nowadays, as users, navigating through the internet means having to share our personal data. Users are exposed to revealing their full name, email address, phone number and even more personal information such as banking details. We can say that maintaining one’s privacy gets more challenging by the day.

With the recent events regarding the privacy of users, it isn’t surprising that Google is making changes to protect its users. To tackle this issue, the search giant is expanding its options to enable users to be in control of their personal information.

If you do not wish for your information to appear on the google search page, there’s only one action you need to do. You must complete the request on this form, and after the corresponding approval, the platform will take down your personal information.

Now, what does this mean for marketers?

As we have perceived, getting closer to potential customers is getting tougher. As marketers, it is clear that relying on third-party cookies to reach users isn’t a streamlined solution anymore.

Having said this, we advise marketers to start looking out for different strategies. These new tactics should be aligned to the preferences of the users, and the better way is using first-party cookies. 

 

    • Google aims to conquer the eCommerce space.

      google ecommerce

      Unsplash / Austin Distel


      As Bloomberg states, Google is putting efforts again to step strong in the eCommerce landscape. And this time, it seems that Google is willing to step up against its biggest competitor: Amazon.

      What is Google doing differently this time to overcome its competitor?

      While retailers at Amazon are required to pay the company for using the platform as a storefront, Google has started offering free shopping ads and product listings for its users.  

      With a 43% increase in search revenue in eCommerce advertising, statistics forecast success for this new initiative from Google.

      How can retailers prepare to position themselves in the upcoming eCommerce takeover successfully? 

      We suggest retailers start by being present at the Google Merchant Center. At this time, it won’t represent an extra cost for eCommerce businesses, presenting itself as a compelling opportunity. Then, we suggest setting up the product feed using the free product listing feature.

      Once the product feed is set up, the retailer will be able to display free shopping listings and run free shopping ads.

      Developing spaces and conditions that benefit online retailers is undoubtedly a leading step for Google to conquer this landscape.

    • Google Search Console tracks new desktop features in its experience report.
    • search-console-discover-performance-report
      Google Developers

      Google has announced that its Google Search Console will start tracking additional desktop features. As stated by the company:

      “Search Console now logs impressions in the Page Experience report for additional desktop features, such as Top Stories. As a result, you may see an increase in your desktop impressions in the Page Experience report and the Search and News performance reports when filtering by the “Good Page Experience” search appearance.”

      What does this mean for website owners?

      With the new log, you may see an increase in the desktop impressions on the experience report page. This change might also affect the performance reports when using the “Good Page Experience” filter.

      Possible spikes or increases should be visible after May 13th in your reports. Look out for any drastic changes and evaluate through the “Good Page Experience” if the rise shown is related to the new logging of the additional desktop features.

      2. Marketing Tech Updates

    • Meta rolls out Whatsapp Cloud: a monetisation strategy for Whatsapp.Whatsapp updates
      Pexels / Anton

       

      Whatsapp introduces its Cloud API to all businesses worldwide hosted in its parent company: Meta. This new feature becomes one of the key ways the app would finally start monetising itself.

       

      So, how does it work?

       

      Whatsapp Business Accounts will pay on a per-message basis. The rates will vary depending on the number of messages sent per month and your region.

       

      This new API targets smaller businesses and eases the third-party channel integrations process. This integration process usually would take up to weeks, and thanks to this tool, it would only take a few minutes.

       

      Through the Cloud API, businesses can have a better CRM experience. The tool will enable account owners to store private data through the app seamlessly. You will be able to integrate all tickets through one channel, increasing efficiency and productivity. This feature becomes relevant for larger businesses.

       

      The API is compatible with Zendesk and MessageBird, which truly facilitates communication operations for small and big businesses to connect with more people.

       

      Whastapp API Cloud isn’t the only change the platform will have. The regular Whatsapp Business app will also get an upgrade offering premium paid features.

       

      What’s included in the paid version?

       

      You will enjoy:

      • The ability to manage up to 10 chats across multiple devices.
      • Customised ‘Click-to-Chat’ links
      • Statistics

      More updates and features, as well as pricing information, will be available later during the year.
      This also enables online stores to send WhatsApp messages to their users who leave without completing a purchase via WhatsApp. If you have an e-commerce and are looking for a solution to run WhatsApp cart abandonment campaigns you can request a demo with Frizbit.

       

    • Stripe supports Bitcoin payments.Crypto-social
      Stripe

      Stripe is one of the largest online payment gateways in the world. It is known for revolutionising the eCommerce ecosystem, and this time it isn’t the exception. Now, the latest update the company wants to implement is partnering with Bitcoin and offering it as a payment method.

       

      The company valued above 100,000,000 USD has teamed up with the crypto startup OpenNode. This incursion into the cryptocurrency landscape will allow users to convert balances and payments directly into Bitcoin.

       

      What’s the impact on eCommerce owners?

       

      Thanks to millions of users, broadening the usage of cryptocurrencies can increase transactions. This is certainly a positive shift in the eCommerce landscape by easing the online purchase customer journey experience.

      3. Social Media Updates

    •  Instagram introduces a new Feed

      New Instagram Feed
      Instagram

    • As Adam Mosseri stated in his official publication, the video experience is taking more relevance in the future of Instagram. The ever-changing app has announced that it has started testing a more immersive layout in its visual feed.

      This change will take place for both images and videos with a 16:9 proportion. This new update makes the posts appear in a full-screen format on your device.

       

      In the light of creating immersive experiences, the app is elevating its reels consumption. The platform will start recommending more reels in its suggested section of the Home Page. This shift aligns with the so-desired trend of ranking video content at the front store of the app.

       

      How does this affect your content strategy?

       

      More and more, the platform is trying to stay upfront with its largest competitor: TikTok. They have been studying what makes TikTok so engaging, and this new shift comes as a consequence.

       

      Definitely, video content will keep being prioritised by the algorithm. Therefore, adapting your content to the Reels format is essential. Instagram has mentioned that the so-loved stories might start appearing in the home feed, similar to the current TikTok experience.

       

      Lastly, the platform has announced the option of pinning content to the feed to make the experience of the users smoother and more engaging.

    •  Twitter launches Twitter Circle.

      Twitter CircleTwitter 

      Similar to the “Close Friends” Instagram feature, Twitter is rolling out its “Twitter Circle” feature to share exclusive content with a selected audience.

       

      This innovation allows users to select up to 150 profiles to interact with private content, whether they are followers or not. Twitter Circle is now in its beta phase. However, it will only be available for limited accounts worldwide when it is fully released.

       

      We will have to see how this new feature integrates with the app and its new owner Elon Musk, who didn’t include this in his new proposals for the platform.

    •   TikTok Pulse

      Twitter Pulse
      TikTok 

      TikTok has announced that they are launching a new programme called “Pulse” to bring brands closer to its customers through advertisement.

      Using the “For you” section, the platform plans to add advertisements that are relevant to the brands users consume the most. They have carefully designed the experience by placing the volume of advertisements in proportion to the usage of the app. The more time you spend in the app equals more relevant ads.

      TikTok Pulse allows advertisers to put their brand next to the main content of their feed. Specifically, TikTok highlights 4% of the posts to be shown in the ‘For you’ section. The advertising will be displayed within this range, becoming widely seen and relevant to users.

      “We are focused on developing monetisation solutions in available markets so that creators feel valued and rewarded on TikTok,” the company explained.

      The beta phase will begin with the participation of creators, public figures and media channels that should have at least 100,000 followers.

      4. About Frizbit

    • Frizbit at the datathon of @Reach Incubator

      Frizbit team
      Frizbit team

      The Frizbit team visited Paris earlier in May!

      Reach Incubator is a European incubator for startups specialising in AI & data management products and services.

      This year, the datathon took place at the École Polytechnique in Paris. For two days, more than 30 companies exposed their data management solutions. 

      Frizbit was selected to participate in the “Explore” phase of the program. 

Digital Marketing News and Updates from April 2022

Digital Marketing News and Updates from April 2022

    1. Search Marketing Updates

    2. Marketing Tech Updates

    3. Social Media Updates

    4. About Frizbit

 

    1. Search Marketing Updates

  • Google Introducing multisearch

With the multiple search, you can now ask questions about an object by taking a picture of it. This makes it possible to find the answer to tricky searches that are difficult to put into words, simply by taking a photo of the object.

It is possible to use the multi-search to answer visual needs, for example decoration.

If you want to buy a sofa, just take a picture of your living room and add the query “sofa” and google will find you a sofa that will match your living room.

If you want to buy a t-shirt that you saw in the street but in another color, you just have to take a picture of the t-shirt and add the query “red” to find it in red.

If you want to know how to take care of a plant, you just take a picture of the plant and add a query “care” to know when you have to water it.

With multi-search in Lens, you can go beyond the search field and ask questions about what you see, you can refine your search with a color, an attribute or a question.

pt1 pt2

To use this feature, all you need to do is open the Google app, tap the Lens camera icon and take a picture.

Then, swipe up and press “+ add to your search” to add an attribute.

  • Performance Max introduces new features to help you grow your business

The new Performance Max feature will help you to

  • Understand campaign performance
  • Find new customers
  • Easily upgrade Smart Shopping campaigns

Performance Max allows you, through an optimal combination of inventory and Google Ads formats, to meet the customer at the right time, because it is difficult to always know where the customer is because people move quickly from one device to another so automation helps them meet their customers at the right moment.

Performance Max will help you understand how your text, images, and videos resonate with customer segments, but also understand automation-based decisions and find levers to improve campaign results. With this, you will be able to adapt your campaigns and marketing strategy.

For example, if you are running a campaign for tents, you may find that camping enthusiasts are more interested in images of people camping than images of the tent. This will allow you to adjust your strategy.

Once your Performance Max campaigns have been created, each problem detected will be accompanied by a proposed solution in order to launch your campaign.

Here is the example of the Dime Beauty case from Google’s blog:

“Dime Beauty, a natural beauty and skincare retailer, was looking to acquire new customers while driving online sales of its product inventory. Dime launched the new customer acquisition goal with Performance Max and set a higher value for new versus existing customers. The retailer increased sales by 64% and increased its return on ad spend (ROAS) by 50% compared to its campaign before activating new customer acquisition. With the new customer acquisition objective, Dime even saw a 462% increase in new customers while maintaining its cost per acquisition”. said Google in its blog

velo1 vélo2 vélo3

    2. Marketing Tech Updates

  • Pinterest Rolls Out Extension for e-commerce Platform WooCommerce

Pinterest has released a new extension that allows merchants on the WooCommerce e-commerce platform to convert their product catalogs into buyable product pins. The extension also records when users interact with products on Pinterest, so merchants will be able to determine their best-selling or most-registered items.

Once merchants install the extension, their entire product catalog will be uploaded to the Pinterest platform, and users will see the merchants’ buyable product catalog appear in their news feed.

pintere

  • Microsoft Advertising announces open beta for RSA ad customizers

RSA (Responsive Search Ads) customizers can help create more dynamic ads with more product information without requiring advertisers to manually edit text.

Microsoft Advertising announced that RSAs will be able to take advantage of ad customisers in this quarter’s open beta. Ad customisers were already available for Microsoft’s text ads and will now be available in the modern RSA ad unit.

RSA customizers can help create more dynamic ads with more product information in the ad text without requiring advertisers to manually edit the text. These enhancements allow marketers to create a huge number of ad variations in a single ad. These ads can be more targeted based on specific product details provided in the ad. This personalization can then lead to higher conversion rates.

Here are the custom attributes available for ad customizers:

  • Text: Product categories, product names, descriptions
  • Number: Number of products in stock, number of colors available
  • Price: Product cost and discount
  • Percentage: Discount rate and interest rate
  • Migration to Google Analytics 4

Google has announced the end of Universal Analytics properties in July 2023 and is therefore launching a migration tool to Google Analytics 4. Historical data will be available until December 31, 2023, and will then be destroyed.

  • Here are the highlights of GA4:
  • A cross-device measurement 
  • Flexible event measurement
  • Greater integration with Google Ads.

Here are the arguments put forward by Google:

  • Privacy and sustainability
  • Intelligent use of machine learning to gain insights into the customer journey across platforms and devices
  • Seamless and enhanced integration with Google’s advertising platforms to optimize campaign performance and increase marketing ROI

Here is the evolution of Google Analytics over time:

google-analytics-interfaces-ga1-ga4

    3. Social Media Updates

  • Twitter Accepts Elon Musk’s $44B Purchase Offer

Twitter announced Monday that it had agreed to sell itself to Elon Musk for about $44 billion. The world’s richest man would then be in charge of one of the world’s most influential social networks.

“Free speech is the foundation of a functioning democracy, and Twitter is the digital public square where issues vital to the future of humanity are debated,” Musk said in a statement Monday. “Twitter has enormous potential – I look forward to working with the company and the user community to unlock it.”

While Twitter isn’t the largest social media outlet, it is inordinately influential, as it is used by many politicians, public figures and journalists.

Musk is a heavy user of Twitter, he has over 83 million followers, he writes and shares many tweets all the time. 

In recent days, Musk has repeatedly emphasized that his goal is to support free speech on the platform and to work to “unleash” the “extraordinary potential” of Twitter, some people worry about misinformation, hate speech and other harmful content. He also said he wants to improve the platform’s functionality with new algorithms.

musk

Overall, here are the main changes Elon Musk plans to make to Twitter :

  • New options like an edit button for tweets,
  • Less spam bots
  • More flexible moderation rules
  • An open source algorithm for more transparency,
  • An exit from the stock market to make changes to the platform more easily
  • Instagram changes its algorithm: original content favored

Adam Mosseri, the boss of Instagram, announces that original content will be given priority in the algorithm to existing content that is simply reposted.

The Instagram manager explains that, “If you create something from scratch, you should get more credit than if you repost something you found from someone else. We’re going to do more to try to value original content more, especially over reposted content.”

The latter explains that it would be a problem for creators to overvalue aggregators, and would therefore in the long run, be bad for Instagram.

The goal is to highlight the content of creators, so the aggregator sites could, them, face a decline.

The problem is that it will not, however, be easy to distinguish an original video from a republished video, so Instagram says it will “continue to refine its ranking algorithm in this direction over time.”

  • Whatsapp announces communities

WhatsApp has announced a new Communities feature, the platform indeed wants to add new features such as emoji reactions, file sharing, group calls and many others.

The goal of the new community feature is to establish global communities with a description of what the community is for, which can then include a subgroup of a range of smaller chats.

As WhatsApp explains:

“Parents at a school, local clubs, and even small workplaces now rely on WhatsApp as their primary means of keeping people informed. These groups need a private means of communication, separate from social media, but offering more tools to facilitate real-time conversations than email or broadcast-only channels.”

bgt

WhatsApp has also added some new tools:

  • A range of administration tools, as well as moderation controls.
  • 32-person audio chats could be a good way to improve engagement 
  • With people able to intervene at any time
  • Instagram expanding Product Tagging in Feed to Everyone

How to add a product tag:

  • Start to create a post
  • Tap ‘Tag people’
  • Search and tag the brand
  • Tap ‘Products’
  • Tap photo to start tagging products
  • Hit ‘share’ to publish the post

insta

“Today, we’re expanding the ability to add product tags in Feed posts to everyone in the U.S.” Said Instagram in their blog. Product sharing becomes much easier as anyone can put product tagging in their posts allowing you to introduce your family or friends to new products they might like

This can also allow designers and brands to share how they use their products and inspire their community.

    4. About Frizbit

  • Frizbit will be present at the E-show in Barcelona

The E-show is one of the largest B2B and B2C trade fairs in Spain, dedicated to E-commerce that will take place on 4 & 5 May in Barcelona.

  • Frizbit event about the new era of digital marketing called “Cookieless”

Frizbit is organizing an event that will take place on the 10th of May in Barcelona in person, but you can also watch the roundtable online if you wish via a link.

In this lively panel discussion, the head of performance and project manager of JEVNET and the CEO of Frizbit will introduce the new era of digital marketing called “Cookieless” that we will be facing from 2023 onwards with the disappearance of third party cookies.

They will explain the challenges, alternatives and strategies that e-commerce companies should start considering in their digital marketing. The event will be held in Spanish. You can register on this link.

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Digital Marketing News, Trends and Insights from March 2022

Digital Marketing News from March 2022

1. Search Marketing Updates

2. Marketing Tech Updates

3. Social Media Updates

4. The tech sector and French entrepreneurs have been mobilizing for several days to support the Ukrainians

5. News from Frizbit

 

1. Search Marketing Updates

  • Google aims to improve site engagement by launching new related content search ads

Google wants to create a new model for eliminating cookies, one that is subject-based without using user data. Related content search is one of its first advertising solutions that does not require cookies.

This ad will work by making suggestions about the type of content on your website, and redirecting users to other pages related to the content they are viewing.

“Related content search is a contextual navigation unit that shows users search terms related to the page they are viewing on a publisher’s website.”

As explained by Google in its blog

This could increase site engagement because when a user clicks on a search term, they will be redirected to a results page with other topics on the publisher’s site.

This solution does not use any user data as it does not require cookies which will soon disappear. The ads are targeted to the search topic the user has clicked on, which preserves the user’s privacy and allows you to increase traffic to your site and keep visitors on your site longer.

  • Google will highlight relevant product reviews from online retailers

image_02.max-1000x1000 Google will improve the quality of the reviews it displays in search results.

The best product reviews will be those that meet certain criteria, and the most relevant ones will be those that are detailed.

In order to provide searchers with better information, more specific information about an item, such as its advantages or disadvantages, details about performance, what it physically looks like or how it is used. This allows the consumer to have information in addition to that of the brand. People appreciate reviews that not only summarise different products, but also share in-depth research.

2. Marketing Tech Updates

  • Mobile World Congress 2022

Barcelona was the center of the technology world. Here are some of the announcements and product launches we saw at MWC.  Samsung will re-launch computers on the French market with the Galaxy Book2.

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Huawei’s former sub-brand, Honor, is back with its new high-end model, the Magic 4 Pro.

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Lenovo ThinkPad X13s : The first truly succesfull PC ARM

The device weighs only 1 kilograms and has a battery life of 28 hours, including built-in 5G connectivity

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the Huawei MateStation has a design that reminds us of Apple’s desktop computer but has its own qualities and a clean design

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Here are the main news in the mobile field announced by these big brands of the mobile phone industry.

  • Android launches new features

  • A new grammar correction feature on Gboard
  • With Live Transcribe, you can have conversations even when you’re offline

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  • Google TV’s new “Highlights” tab offers a personalized feed of entertainment information

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  • You can pay for parking with Google Assistant

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These new features make it easy to share new ideas, enjoy your favourite entertainment and explore the world around you. It’s another set of features that makes Android devices even more convenient.

  • Pinterest: New ways to shop, depending on your tastes and preferences

Shopping on Pinterest is different from other platforms, Pinterest offers a very visual environment. Monthly spending by shoppers on Pinterest is 30% higher than shoppers on other platforms.
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The creation of a Your Shop area will soon be available on the platform, this is a personalized shopping area, with brands and products selected according to their preferences. Each user will be able to buy items that match their personal taste.

Your Shop is currently available in beta in the US and will be available in other countries in the future.

3. Social Media Updates

  • Twitter is reversing its decision to force you to use the timeline out of order

This month Twitter introduced a new service on its platform. However, not everyone was happy with this new feature. The service would display the home feed served algorithmically while the reverse chronological feed would be accessible in a separate tab.

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This change caused a lot of criticism, making it more difficult to access the most recent tweets and the Latest feed is preferred to the Home feed for most users of the platform.

In light of the widespread criticism, Twitter reversed its decision shortly after its announcement and restored the original timeline.

“We heard you – some of you still want to see the latest Tweets first,” Twitter said in a tweet on its support account.

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Twitter is still considering and working on further changes to the timeline.

  • TikTok launches 10-minute videos

A Tiktok spokesperson said:

“Today we are excited to begin rolling out the ability to upload videos up to 10 minutes in length, which we hope will open up even more creative possibilities for our creators around the world.”

The maximum length of a Tiktok video was one minute, then 3 minutes, this limit will increase to 10 minutes before long.

It’s amazing to see that Tiktok, which was known for its short video format, wants to introduce a new long video format.

With this decision, TikTok seeks to position itself against its main competitor YouTube. Longer videos open the door to more formats to grow the advertising business.

  • Instagram rolls out automatic subtitles for videos

When creators shared videos, they had to manually add subtitles, from now on video subtitles will be automatic, announced Adam Mosseri, the boss of instagram.

Capture d’écran 2022-03-24 à 17.50.40Users will have the option to enable or disable them. This feature could allow the hearing impaired, or people who want to watch a video without sound, to have additional information.

4. The tech sector and French entrepreneurs have been mobilizing for several days to support the Ukrainians who have been displaced or who have stayed behind.

  • #TechforUkraine 

The Tech to the rescue movement brings together companies that want to help NGOs in the field.

Through the #TechforUkraine movement, companies are invited to support charities on several levels. IT systems are often weak, upgrading old software, manipulating user interfaces, etc. The aim is to protect their IT infrastructure from the potential of cyber attacks. However, it also encourages donations and facilitates the delivery of relief supplies to Ukraine.

  • French Tech: a start-up creates a project to house Ukrainian refugees

The founders of Jobgether, a job search website, have set up a platform that matches Ukrainian refugees with European host families. Called EU4UA, it already boasts several hundred registered users.

  • #IstandwithUkraine

Grammarly, the unicorn, is donating $5 million to organizations and funds supporting people in Ukraine, where many employees still live.

Glovo, a Barcelona-based mobile app, is moving some of its employees out of Ukraine and donating $15 million to organizations and funds that support people in Ukraine.

5. News from Frizbit

Frizbit is delighted to have been able to participate in MWC 2022, one of the world’s largest high-tech trade fairs. We are delighted to have been able to discover the various announcements and launches of the major mobile phone industry.

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Frizbit is very proud to be a graduate of the Activa incubation programe in Barcelona. Barcelona Activa has given us space and the opportunity to develop our startup during 3 years and we are now moving to our new office at Poblenou.

poblenou-bcn

bcn-activa-We’ll start organizing meetups again in April with live broadcasting. Follow us on social media.

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Digital Marketing News, Trends and Insights from February 2022

Digital Marketing News from February 2022

1.Search Marketing Updates

2.Marketing Tech Updates

3.Social Media Updates

 

1.Search Marketing Updates

  • Google shopping creates a ranking of businesses that offer excellent customer service.

Google will now offer a reward to e-tailers who provide an excellent customer experience. There will now be a ranking in Google Shopping, so businesses that offer a good customer experience will have a higher ranking and therefore higher visibility in Google Shopping.
This ranking will be based on different criteria:

  • Delivery time
  • Shipping costs
  • Cost of return
  • Return window
  • Delivery time

If you score well on these metrics, Google indicates that your ad may benefit from the following

  • A ranking improvement
  • A badge
  • Other benefits that will give more visibility

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Scores range from “Excellent”, “Comparable” or “Opportunity” for each indicator. All metrics are calculated daily and will help monitor the experience these stores offer to customers.

 

2.Marketing Tech Updates

  • The first developer preview of Android 13

Today’s users want an operating system and applications they can trust, which respect their personal information and privacy.

That’s why Android 13 has focused primarily on building a responsible, high-quality platform with privacy and security at its core. Android 13 will offer a more secure environment on the device and more controls for the user.

There are new features regarding aesthetics, security, privacy and general usability.

android13-esthetic

  • Google is adopting the Privacy Sandbox on Android

Android follow Apple to stop tracking :

Google has announced that it will create the Privacy Sandbox, to introduce more private advertising solutions. This multi-year announcement aims to limit the sharing of user data with third parties and will work without cross-application identifiers or advertising identifiers.

This change will have a huge impact on companies whose main revenue is based on advertising, such as Meta, the parent company of Facebook, whose main source of revenue is based on the database of user information it owns.

Google’s goal with this change is to develop privacy-friendly advertising solutions where users’ information is protected to improve privacy while giving developers and businesses the tools they need to succeed, so it’s about creating new digital advertising tools to find an alternative to third-party cookies.

For those who are not aware of, there is an alternative retargeting method without third party cookies, you can read more on this article “Web push notification retargeting”.

cookies-interests

The privacy changes to Android, like Apple, “will limit sharing of user data with third parties and operate without cross-app identifiers,” google said in its blog.

This change is expected to take effect in at least two years.

  • Amazon creates immersive shopping experiences using 3D substance

You will be able to shop virtually and buy your furniture by comparing different tables from the site in your dining room thanks to augmented reality.

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Amazon has set up 3D digital studios in the Amazon Development Center. This new feature would bring shoppers closer to the products as customers will be able to rotate a product 360 degrees to inspect it from all angles.

“They will also be able to use Amazon’s View in Your Room feature to see what furniture will look like in their home, or the Showroom feature to create virtual showrooms by mixing and matching products online.” says Amazon

“The future of shopping lies in 3D.” said adobe in its blog

Sandbox-logo

  • Pinterest is introducing a trial feature for furniture items.

Pinterest has launched an augmented reality app for home decor and furnishings called “Try On for Home Decor”, this new feature allows users to virtually place items to see what a piece of furniture looks like in their home before they buy it.

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How does it works ?

Users simply select the different furniture or decorations they would like to see, to the right of the pins they select “try on enabled” and then “try on in your space” to view the furniture in their home.

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3.Social Media Updates

  • TikTok impacts every stage of the purchase journey

Tiktok is a platform that stimulates purchases enormously.

This platform does not use the traditional marketing funnel method. Consumers today tend to enter and exit a site at different stages of the purchase journey, they rarely go from the top to the bottom of the funnel to make a purchase.

Tiktok tracks and is inspired by the behaviour of its users based on their interests and preferences, allowing brands to create brand-loyal communities, leading to more purchases.

The tiktok community, through its various contents, creates not a funnel but an infinite loop and therefore encourages immediate purchase. Phases of the loop include Discovery, consideration, review and participation.

A study conducted by tiktok showed that “TikTok users are 1.5 times more likely to immediately buy a product they discovered on the platform than users of other platforms” as mentioned in their blog.

What are the reasons for this phenomenon:

  • TikTok has an impact on every step of the buying journey
  • TikTok’s influence continues after the purchase
  • Millions of people visit the platform every day for different reasons: to find something new, to be entertained
  • Instagram’s various changes

  • Instagram limits the daily time limit option from 10 minutes to a minimum of 30 minutes per day.

instagram-limite-temps

 

  •  Instagram is introducing a new way to interact with Instagram Stories: You can now send a “like” reply.

With the addition of likes, Instagram is not only giving users more ways to interact with stories, but also hopes to make the inbox of creators easier to manage.

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The parent company of facebook and instagram saw its value fall by 20% in the fourth quarter which could be one reason why Meta’s growth teams are looking at what levers they can pull to boost user engagement.

Indeed, letting Instagram users choose a 30-minute limit on their usage would deliver far more advertising than a 10-minute minimum.

  • LinkedIn makes it easier to find leads on Sales Navigator

You get a new, larger and more intuitive view that shows all available filters (company, role, staff…) and additional options (headquarters, team connections…).

You can also report directly in Sales Navigator with all contacts that have left open opportunities generated by your CRM data.

The goal is to help users more easily identify the right prospects and accounts.

linkedin-sales-navigator

 

Digital Marketing News from January 2022

As it has always been, digital marketing is constantly evolving, with new changes appearing every month, new trends, improvements, evolution of artificial intelligence and algorithms. A new year means new trends and updates. We propose you to discover digital marketing news took place in this first month of 2022: 

Digital Marketing News from January 2022

1.Search Marketing Updates

  • Page Experience Will Become a Ranking Factor on Desktop

Starting in February 2022, and continuing through March, Google will add  page experience ranking signals to desktop search.

This ranking will be based on the same page experience signals already used for mobile last year.

They also plan to help site owners through a Search Console report to understand how their desktop pages are performing in terms of page experience.

google search central said through its twitter account that : 

“To support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s ‘good page experience’ criteria.”

  • Google introduces its new system to stop advertising cookies

On 26 January, Google presented its future system for putting an end to advertising cookies, which are files that make it possible to track Internet users, analyse their behaviour and record their browsing history in order to send them targeted advertising.

Google-Stop-AdvertisingCookies

An internal cookie is useful for operating the site you are visiting, and only that site, whereas the third-party cookie can be read on several sites at the same time, making it easy to track the Internet user, i.e. to follow his or her browsing on the Internet.

How does it work?

The new system, which is still in development, provides for the Internet user to have control over his advertising profile through the Chrome browser.

Internet users would therefore have control settings allowing them to see shared themes, delete those they don’t like and disable the feature completely

Google Chrome would identify themes that represent the user’s interests based on their browsing history. These themes would then be stored on the device used and not on Google’s servers to generate targeted advertising “for only three weeks before they are removed,” Google said. This system should be deployed by the end of 2022.

The advertising industry is concerned 

Google’s move to eliminate cookies may affect the advertising market and will disrupt the business model of the digital press. Read more on our previous blog post digital marketing without 3rd party cookies

  • A new offer on GooglePlay to find great deals : 

Google will help you save money by highlighting promotions : 

Google Play Store is currently divided into four separate tabs: Games, Apps, Movies & TV and Books. It will now be divided into 5 parts with the inclusion of a promotional offers tab.

“This week we’re launching ‘Offers’ – a new tab in the Google Play Store to help you discover great deals on games and apps for travel, shopping, media and entertainment, sports and more,” Google  said in its blog.

GooglePlay-GoodDeals

You will find different forms of deals on the application :

  • Sales on games and in-game items
  • Rewards and bundled offers
  • Discounts on movies and books
  • Try something new
  • 2.Marketing Tech Updates

As you can see on our previous blog from December 2021 about WordPress 5.9, on 25 January, the world’s most popular open source CMS got a major update with the release of WordPress 5.9

This new version will bring advanced design tools to create custom layouts for your theme, and format them to your preferences.

WordPress5.9-new-features

  • What has been improved in WorldPress 5.9?

By using one of these new themes like the new default theme The Twenty Twenty-Two, you will no longer need the customisation tool, you will be able to modify your site with ready-to-use tools and a fluid and dynamic interface.

New adjustments will make your editorial experience more effective :

  • Better control tools for blocks : features new typography tools, flexible layout controls, and finer control of details 
  • The power of compositions :  an almost full screen view that allows you to see every detail.
  • A redesign of the list view : simple controls let you expand and collapse sections as you build your site

WordPress5.9-new-interface

Each new version of WordPress brings new features, performance improvements and interface enhancements.

  • Your Android phone as your car key

With Android 12, Google will turn your smartphone into a car key :

As you can see on the google blog , It is now possible to use certain Samsung Galaxy or Google Pixel phones to lock, unlock and start certain BMW vehicles from your phone using the digital car key.

You can even remotely share your digital car key with a friend.

Those who own car models with NFC technology will be able to unlock their car by pressing their phone on the door.  Digital-Car-Key-Android

 

By the end of the year these features will be available on even more Android phones and vehicles. It also claims that you will be able to unlock or lock your car without taking out your phone.

Many major car brands are equipping their cars with wireless Android Auto, with the Fast Pair system currently available on some BMW and Ford models.

The digital car key is currently available on nearly 150 million cars worldwide.

Following this announcement, Apple took the initiative last year to add a digital car key to their iPhone or Apple Watch.

DigitalCarKey-Phone-Android

 

  • AI Builder allows you to extract sentiment from text

Ai Builder which is a Microsoft Power Platform, is an easy way for companies to aggregate customer feedback that can come from different sources, emails, forums, twitter etc. 

Intelligent automation can be used here, it can automatically extract sentiment from multiple sources and process customer feedback more easily.

The company can track in real time what its customers think about its products and brand. 

It can therefore:

  • Set up focus groups with customers.
  • Conduct user studies when the list of queries is well defined.
  • If the negative feedback comes from a specific product, the company can improve it

3.Social Media Updates

  • Instagram launches paid subscriptions for creators in the U.S. 

Good news for Instagram influencers, as it is mentioned on the business instagram blog the app is currently testing paid subscriptions in the US.

Creators will be able to offer exclusive content, including Lives and Stories, in exchange for a fee from their community. The price of the subscription can be freely set by each creator.

instagram-subscribers-influencer-paid

Subscriptions on Instagram will work in the same way as Super Follows on Twitter. 

Super Follows offers the possibility to charge subscribers a certain amount per month ranging from $2.99 to $9.99 in exchange for bonus content.

Instagram creators will also be able to charge their fans for exclusive content.

Concerning the prices, Instagram offers creators a choice of eight different price points, ranging from 0.99$ to 99.99$ per month.

Subscribers will have different offers according to their preferences :

  • Subscriber Lives
  • Subscriber Stories
  • Subscriber Badges

Instagram says it will not take a commission from creators’ subscription revenue until at least 2023. The platform says its main goal here is to help creators earn a living.

  • TikTok tests its own version of the Retweet with a new ‘Repost’ button 

TikTok is constantly trying to add new content and features. The latest : a video reposting feature that is currently being tested.

The purpose is to repost a video without adding your own contribution, like a retweet on Twitter. After you share it, all the likes and comments will go to the person who created the video, but contrary to a Retweet on Twitter, the republished video will not show up on your own TikTok profile, it only sends the video to your friends’ For You streams.

TikTok has confirmed that the button is currently being publicly tested with a small number of users.

   tiktok-repost-twitterbutton

  • Are Facebook and Instagram about to create a marketplace for NFTs

Meta, the parent company of Facebook and Instagram, is reportedly about to enter the NFT market. This is a logical strategy for the group’s social networks and a further step towards the metaverse. 

According to the Financial Times, Mark Zuckerberg’s group intends to allow Facebook and Instagram users to create, buy and sell NFTs.

Instagram is reportedly testing a feature to display its NFT collections on the social network profile.

The NFT sector has grown so exponentially in 2021 that it has become certain that it will still be a very powerful sector in 2022 and this is why Meta should get its two main social networks, Facebook and Instagram, on board.

Indeed, more and more brands are launching NFT collections not only as digital art/assets, but also to create and develop vibrant brand communities.

 

Digital Marketing News from December 2021

2021 was for sure an eventful year and it went by really, really fast. We shared every step of the ways with you bringing you a sum up of the most important digital marketing news each month and here were are once more with the:

Digital Marketing News from December 2021

1. Search Marketing Updates

  • DuckDuck Go is Launching Desktop Version of Mobile App

The mobile search engine solution for a more private experience has announced the release of a desktop version. They claim their solution to be an “everyday browser that respects your privacy” and to be much faster than Google. 

DuckDuck Go Desktop Version

This new release is not to be confused with their extension for Google Chrome. The DuckDuck Go private browsing app will be a standalone product. So far this is what we DuckDuck has said about it:

  • Cleaner and simpler interface
  • It will keep the “Fire” button from its mobile app
  • Less clutter and offer more privacy than Chrome
  • Faster than Google Chrome

This desktop version is currently being tested in a closed beta and the company hasn’t made it clear when it will be available for everyone. 

  • Google Updates Local Search Results

An algorithm update began to roll out late November and Google has confirmed it concluded early December. Through their Google Search Central Twitter account they said:

Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results.

On Google’s support page you can find a list of the ranking factors and how to improve them:

  • Relevance: how well a local Business Profile matches what someone is searching for.
  • Distance: how far each potential search result is from the location term used in a search.
  • Prominence: how well known a business is keeping in mind that some places are more prominent in the offline world. 

Even though Google has never been specific about how they rank search results, with these insights you can redirect your efforts towards the one that works best for you and your business. 

  • Microsoft Bing’s Integration with Shopify is now Live

Back in October Microsoft Bing announced a new integration with Shopify to allow shoppers across Microsoft to get more diverse products, great prices, and improved discovery of deals.

Microsoft Bing Integration with Shopify

That integration is now live!

If users head to Microsoft Bing right now and search for a product they have been looking for, they will receive results from millions of merchants thanks to the Shopify integration. After selecting a product and clicking on the “buy now” button, they will be instantly redirected to the shopping cart page to continue with their purchase. 

These products will also be available on Microsoft Start. We’re excited to launch our integration with Shopify to provide our shoppers a delightful experience with wider variety of products, better prices and convenience of “buy now”. – Microsoft Blog

2. Marketing Tech Updates

  • Adobe Announces Free Creative Cloud Express

Adobe is introducing a new suite of tools called Creative Cloud Express. It’s a web and mobile app created for anyone, from students to entrepreneurs, to create:

Creative Cloud Express draws on our decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator, and Premiere Pro available with just a few clicks — and with no learning curve. And whether your goal is to make a flyer, edit an image, or produce marketing assets, you don’t have to start from scratch — Creative Cloud Express gives you access to thousands of beautiful templates, millions of images from Adobe Stock, thousands of fonts, and many more assets that you can personalize to tell your story. – Adobe Blog

This free tool is designed for everyone to use, even people with no previous experience with design software. This new suit of tools, Creative Cloud Express is available on the web, in Microsoft stores and on apps for iOS and Android.

Adobe Free Cloud Express

It’s so easy to use thanks to many simple features called Quick Actions like removing an image background, trimming a video, or creating a GIF with just a few clicks. On top of that, the suite offers access to millions of resources like photos, fonts, templates, graphics and other. 

  • WordPress delayed  5.9 version Release

WordPress has delayed the release of the 5.9 version to January 25th 2022. Originally, it was intended to be published in December 2021, but the project fell significantly behind schedule and core contributors raised their concerns about being able to meet deadlines. 

On their blog they informed that near the end of original alpha release cycle there were issues related to the new features planed for the 5.9 version:

  • Full Site Editing (FSE), which is a collection of features, such as global styles interface, Navigation Block, block themes, template editors, and site editing flows.
  • The Twenty Twenty-Two (TT2) theme, which depends on these FSE features.

The thing is that WordPress 5.9 version is a major one because of the full editing features it includes and they need to get it right. Adding up to that, the WordPress 6.0 version was scheduled to be released in April 2022 and they felt it was too long for the community to wait.

After revising the list of issues, the Core Editor team realized that these features could be included in the 5.9 version with the new schedule. They are focusing on a schedule that delivers full release and this is what they said:

5.9 is still in feature freeze. Work from here on is strictly to address the changes that get the release to a stable state. – WordPress Blog 

  • Jotform adds 3 new Widgets

Jotform takes pride in the vast amount of (very specific) widgets they have to cover their users’ needs. This month they are introducing 3 new ones they feel are worth highlighting:

  • Image Gallery
  • WhatsApp Button
  • OpenStreetMap

Jotform New Feature Whatsapp

The Image Gallery widget allows users to add a photo gallery to their form. They feel this feature could be useful for order forms, for example, when a user needs to display a wide range of products. The widget it’s said to be very easy to use and customize with no coding required. 

The Whatsapp Button embed directly to the forms so anyone can access and message to Whatsapp. It’s a widget that allows users a seamless way to communicate. In Jotform’s blog they say: Use the WhatsApp Button to collect orders, receive feedback or contact information, or simply as a way for users to contact you with any urgent requests.

Last but not least, the OpenStreetMap widget allows users to display an interactive map on their form or app:

This can be especially useful for giving users a point of reference for specific destinations — whether it’s to show precisely where your business is located, how to find an event space, how to navigate to the nearest parking lot, or anything else. – Jotform Blog

3. Social Media Updates

  • TikTok Users Can Make Money Through Tips & Gifts

Social media platform TikTok is introducing new ways for content creators to get paid with addition of tips and gifts. These new features are part of a suite of new monetization tools called Creator Next. 

  • Tips: the new tipping feature allows users to send tips of $5, $10, $15, or custom tip amount to other users to show their appreciation for the content they create. When a user gets a tip, they receive 100% of it. These payments are facilitated by Stripe and users who are eligible to receive them will display a new icon on their profiles.
  • Video Gifts: the new gifting feature allows users to send virtual gifts to other users on specific videos and the recipient can exchange them for money. You might have already seen a new gift box icon displayed on certain videos. 

To be eligible for receiving tips and gift a user must comply with the following:

  • 18+ years of age
  • At least 1,000 video views in past 30 days
  • Have at least three posts in the past 30 days
  • An account that’s in good standing with TikTok’s community guidelines
  • Be based in the US, UK, Germany, France, Italy, or Spain
  • Meet minimum follower requirements (which differs depending on region)
  • Twitter Adds Auto Captions for All Video Uploads in Tweets

Twitter has announced a major new feature: all videos uploaded within tweets will have auto caption enabled. 

Twitter Caption Videos

The new captions will be enabled for in-stream videos that are muted, on both iOS and Android, while desktop users will have the option to switch them on and off as they please. The captions are available in 37 languages and will show in the language of the device used to upload the video.

Translation and editing of the captions are still in development but this new feature allows Twitter users to access content in more formats. As this social media platform has always been text-focused the auto caption for videos opens the doors to give more prominence to videos. 

  • Clubhouse Launches Saved Replays, Unveils New App Icon

Clubhouse, the popular social media platform that gave us so much to talk about early 2021, has announced one more update before the year ends. 

The new “Saved Replays” feature allows users to save the audio from a recorded Clubhouse chat to listen to later. Any user can access the option by clicking the three dots and then tapping the “Save Replay” button. 

Clubhouse Saved Replays

This might be a feature users were expecting from the app since it seems to be very useful to be able to listen to audio chats later in time. 

The app also unveiled a new icon featuring streaming influencer Abraxas Higgins since they consider him a “quintessential Clubhouse success story”:

“A former Wall Street banker turned music marketing strategist turned audio influencer. In addition to being the host of Clubhouse’s beloved morning show 9AM in London, Abraxas is also the most followed person in the UK on Clubhouse and makes more money now from brand partners than he did as an investment strategist.” 

That ‘s for 2021!

2021 was for sure a year full of interesting events in all aspects. We hope you enjoyed our last digital marketing news article of the year and we will see you on the next ones! 

Happy 2022! 

Digital Marketing News and Updates from November 2021

With just one month left to 2021 and a major holiday season right ahead, it’s imperative that we take our time to checkout the most important: 

Digital Marketing News and Updates from November 2021

1. Search Marketing News

  • Google Launches New Tools and Features to Support Local News

Digital Marketing News November 2021

Over the past five years Google has reported an increase in queries on search like “news near me”, reaching a special high during COVID-19 pandemic in May 2020. In response to this demand, Google is launching new features for local search results and new tools for journalists:

“At Google, we’re dedicated to finding new ways to help readers better connect with publishers and helping publishers more efficiently and creatively produce quality journalism their readers want.” Google Blog

a) New Features for Local Search Results

  • Local News Carousel: readers will see a carousel of local news stories when there’s local news relevant to their query.
  • Top Stories: Google is improving their system to show authoritative local news sources more often alongside national publications.
  • Topic Understandment: Google is refining its ability to have a better understanding of general topics like “sports” to more specific ones like “tennis” to help readers get more relevant search results paired with location signals. 
  • Local Tweets: results are now showing tweets by local sources, authors authorities and organizations relevant to the search query. 

b) New Tools for Reporters

  • Census Mapper Project: an embeddable map tool aimed to help reporters sort out and visualize data in a more easy and appealing way. It displays Census data at the national, state and county level, as well as census tracts.

Digital Marketing News November 2021

  • Common Knowledge Project: is a data explorer and visual journalism project and Google is making improvements to integrate journalist feedback and new features including geographic comparisons, new charts and visuals.

Digital Marketing News November 2021

 

  • Google Ads App Updated With 3 New Features

Google is making marketers life’s a little bit easier by updating the Google Ads App adding new 3 features that allow them to make changes and monitor campaigns performance directly from mobile devices. 

  • Improved Performance Insights: the update will provide information about campaign performance with a real time notification when a significant change occurs, an explanation of why it happened and, in some cases, a recommendation on how to fix the issue. There will also be insights on positive changes in performance to help marketers understand what worked and how to replicate it in the future. 

Performance Insights Google Ads App

  • Real-time Search Trends: Google added search trends to the mobile app to make it accessible from everywhere.
    Let’s say you’re a grocery retailer looking to reach more customers. With Search trends, you may notice a rising trend for “cookie decorating kits” and “bread & pastry dough”. You can then act on these trends by creating new campaigns for these products, and even update your in-store and online merchandising as well. 

Google Search Trends Ads App

  • Campaign Creation on the go: with just a few taps is now possible to create campaigns directly from the Google Ads mobile app. By simply tapping the “plus” button you can select your campaign type, where you’d like your ads to appear and other campaign settings. 
  • Google Makes Improvements in Search Results for “Deals” Query

During Holiday season searches for deals and discounts peak. That’s why Google is introducing new ways for people to connect with businesses and find the “right deal at the right moment throughout the season.”

Google Deals

 

  • Helping People Find the Right Deal: products with a deals badge will appear in a new feed in the Shopping Tab. People can access it by selecting the “Deals” menu or by doing a search that triggers for queries like “deals” or “Black Friday.” Any product with a deals badge is eligible and will be highlighted depending on how attractive the offer is.
  • Measure Deals Performance: merchants will be able to see which of their products are eligible for a deals badge in the products tab within the Merchant Center. The dashboard now shows a detailed performance report with data on impressions, clicks and click-through rate.

    google-merchants-center

  • WooCommerce and Shopify Integration: both platforms businesses will be able to showcase their existing deals across Google by synching existing and new promotions to their products listed on Google directly within their store dashboard.

2. Marketing Tech Updates

  • HubSpot Launches New Payments Solution

HubSpot Payment Solution

The CRM platform has announced the launch of HubSpot Payments to Help Customers Deliver a Better Buying Experience. HubSpot Payments is an end-to-end payment solution built natively as part of the platform and allows companies to accept payments seamlessly with fewer tools. 

“For too long, B2B companies have suffered through painful sales processes that leave customers frustrated and lost revenue on the table. That’s why we’ve built HubSpot Payments to enhance the customer experience rather than slow it down” – Brad Greene, VP of commerce and payments at HubSpot.

With HubSpot Payments companies will be able to accept digital payments without the need of any type of development, since it’s integrated directly into the CRM. It also allows a more secure buying experience for customers being able to pay in just a few clicks using the payment method they prefer.

  • Mailchimp and Shopify Launch Direct Integration

Mailchimp announced a partnership with Shopify for new and existing users of both platforms to connect their Mailchimp account with their Shopify storefront through a direct integration without needing third-party tools or manual data transfer. 

Mailchimp shared the news saying that “By connecting Mailchimp and Shopify directly, merchants will be able to combine the power of purchase data with marketing data and use those insights to help drive conversions, increase revenue, and reach more customers at the right point of their buying journey.”

This integration comes in time to help small businesses make the most out of the holiday season by making it easier for merchants to reach their customers. 

“The combined power of Mailchimp’s suite of marketing tools and Shopify’s robust commerce infrastructure will level the playing field and unlock even more opportunity for independent businesses to grow and succeed into the future.” – Fatima Yusuf, Director of Commercial, App Ecosystem, Shopify.

Mailchimp also acquired the ShopSync app, which has helped Mailchimp users connect their accounts to Shopify stores.

  • Slack Introduces New Platform

With the purpose of empowering organizations by understanding that each one of them works with different flows, structures and specific requirements Slack has completely rebuilt and re-engineered the Slack platform. 

Slack HQ

They want Slack to be companies’ Digital HQ to make work more productive and pleasant. With this update they are offering businesses a tailored solution that adapts and responds to their unique business needs. On their blog they say:

“From everyday business users like sales representatives, administrators and marketers to seasoned engineers, everyone can customize their Slack experience and digital HQ to fit how they work, now and in the future.”

Here’s what’s new:

  • Workflow Builder: a feature that allows non-developers to create workflows by dragging and dropping pieces of existing apps and then customizing how they work together. 
  • Slack Links (coming soon): with just one click, users will be able to sign in to their work apps using their Slack accounts. 
  • Subscribe in Slack (coming soon): users will be able to set up Slack notifications from their other tools integrated into their Slack workspace. 

3. Social Media Updates

  • YouTube Removes Dislike Counts On All Videos

Videos on YouTube will no longer show a public dislike count, while the dislike button remains. Early 2021 YouTube experimented with the dislike button making invisible the dislike vote count to help protect content creators against harassment where people worked to increase the number of dislikes from a certain video.  

“We want to create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves. This is just one of many steps we are taking to continue to protect creators from harassment. Our work is not done, and we’ll continue to invest here”. – YouTube Blog

The results from this experiment showed that, because the count wasn’t visible, viewers were less likely to hit the button trying to drive up the number of dislikes. Apparently this is a practice that affects small and new channels the most. 

Based on these results, YouTube has decided to make the dislike count private across the entire platform. Viewers will still have the option to hit the dislike button if they want to and creators will still be able to find the exact amount of dislikes from a video on YouTube Studio along other metrics. 

This change is rolling out gradually since early November 2021. 

  • Instagram Launches Live Test of Longer Videos in Stories

Instagram has launched a live test for 60 seconds videos in stories. This means that longer videos won’t be split into 15 seconds clips anymore. This is what Instagram had to say when inquired about the subject by socialmediatoday

“The ability to create longer Stories posts comes highly requested by our community. We’re excited to be testing 60-second Stories so that people can create and view Stories with fewer interruptions.” 

Instagram Tests 60 Seconds Long Stories

This initiative comes from the desire of Instagram to simplify and consolidate ideas, since they launched a lot of features in the last year. The decision has also been influenced by social media platform TikTok which has become most popular between younger crowds and thrives with simplicity. 

The new feature is currently being tested with only a small group of users, but soon it will reach more and more people. 

  • TikTok Tests New Option to Tag Other Profiles in Your Video Clips

With the objective of boosting engagement, TikTok is rolling out a feature that allows users to tag other profiles in their clips. This option comes as an addition to the already available @mention option within the post captions. 

TikTok Tag Other Profiles

This means that users can still alert other profiles about their clips, but keeping the caption text free of mentions. Functionality wise it doesn’t represent a major change, however it does provide a new way to link creators content. 

The new option to tag other profiles, is still being tested and there are no plans to roll it out to all users at the moment. 

Digital Marketing News From November 2021

So here are the most important news and digital marketing trends from November 2021. As always Google is constantly providing with more and better tools for marketers to do their jobs the easiest way possible, marketing platforms are keeping up with teams’ requirements and social media competition never ends.

Which update caught your attention the most?

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