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Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms
A/B Testing
A/B testing, also known as split testing, is a technique that evaluates two versions of a webpage, email, application, or any digital content to determine the more effective one. This method involves two variants, A and B, differing only in...
Above the fold
Above the fold refers to the upper portion of a webpage that users see without having to scroll down. Think of it as the storefront window of a shop – it's the first thing people notice when they arrive, and...
Ad Extensions
Ad extensions are additional pieces of information that businesses can include in their online advertisements to provide more context, boost visibility, and stimulate user engagement. Ad extensions expand the ad format beyond its basic elements like headlines, descriptions, and display...
Ad Network
An ad network is a platform that connects advertisers with websites that want to host advertisements facilitating the exchange of ad space across various digital platforms. These networks act as intermediaries, bringing together advertisers who want to promote their products...
AdWordsGoogle's online advertising program. AdWords is the former name of Google’s paid search marketing program, the largest such program in the world and in most countries with notable exceptions such as China (Baidu) and Russia (Yandex). Introduced in 2001, AdWords...
Affiliate Marketing
Affiliate Marketing is a performance-driven marketing strategy where businesses (referred to as merchants or advertisers) collaborate with individuals or entities (known as affiliates or publishers) to promote their products or services. Affiliates are rewarded based on commission basis for each...
Analytics
Analytics is the process of collecting, measuring, analysing, and interpreting data generated by user interactions within a website or application. It encompasses a wide range of metrics and techniques aimed at understanding user behavior, optimising performance, and improving the overall...
AOV (Average Order Value)
AOV, or Average Order Value, is a metric used in eCommerce and retail, providing insights into the purchasing habits of customers. It represents the average amount of money spent by a customer...
Banner Ad
Banner ads are a form of online advertising displayed on web pages or mobile apps, typically in the form of rectangular graphics or images. These ads serve as clickable links to external websites or landing pages and are designed to...
BloggingThe practice of writing content on a website or blog. Blogging can be used to attract new visitors to a website, build relationships with customers, and generate leads and sales.
Call to Action (CTA)
A "Call to action" (CTA) is a prompt or directive designed to encourage an immediate response or specific action from the audience. In marketing, CTAs are strategically placed within content, advertisements, or websites to guide users towards a desired outcome,...
Content Marketing
Content Marketing is marketing strategy that involves making and sharing content online to reach a specific audience. This content can include blog posts, videos, infographics, podcasts, and social media updates. The goal is to inform, entertain, or educate people without...
CPC (Cost per click)
CPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is commonly used in search engine advertising, social media marketing, and display advertising campaigns to measure advertising effectiveness and ROI. The...
Cross-channel Marketing
Cross-channel marketing integrates diverse marketing channels to craft a seamless customer journey. Channels collaborate to deliver a unified message, guiding users from one channel to another. Through interaction at multiple touchpoints, Marketers leverage individualised marketing to construct detailed customer...
