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Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms
Call to Action (CTA)
A "Call to action" (CTA) is a prompt or directive designed to encourage an immediate response or specific action from the audience. In marketing, CTAs are strategically placed within content, advertisements, or websites to guide users towards a desired outcome,...
Content Marketing
Content Marketing is marketing strategy that involves making and sharing content online to reach a specific audience. This content can include blog posts, videos, infographics, podcasts, and social media updates. The goal is to inform, entertain, or educate people without...
CPC (Cost per click)
CPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is commonly used in search engine advertising, social media marketing, and display advertising campaigns to measure advertising effectiveness and ROI. The...
Cross-channel Marketing
Cross-channel marketing integrates diverse marketing channels to craft a seamless customer journey. Channels collaborate to deliver a unified message, guiding users from one channel to another. Through interaction at multiple touchpoints, Marketers leverage individualised marketing to construct detailed customer...
