Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms

Marketing automation is the process of using software and new technology to optimise, automate and measure different marketing tasks and workflows. They help businesses to save time and increase the efficiency by targeting customers with personalised messages across multiple channels,...

A marketing funnel is a strategic model that represents the customer journey from initial awareness to final purchase. It encompasses stages such as awareness, interest, consideration, and decision, providing a framework for marketers to attract, engage, and convert potential customers...