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Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms
Omnichannel
Omnichannel is an engagement approach that ensures a seamless and consistent customer experience across multiple channels, both online and offline. It integrates various touchpoints, such as websites, mobile apps, social media, and physical stores, to enhance engagement, loyalty, and...
Opt-in Rate
The opt-in rate refers to the percentage of individuals who willingly agree to receive communications or notifications from a business or organization, typically through subscribing to email lists, push notifications, or other marketing channels. Gaining opt-in rate consent before messaging...
