Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms

Retention rate refers to the percentage of customers or users who continue to engage with a product, service, or platform over a certain period of time. It measures the ability of a business to retain its customers or users, indicating...

ROI is a critical metric that helps businesses evaluate the financial performance of their investments, guiding strategic decisions to maximise profitability and resource efficiency. ROI helps businesses determine the financial returns generated from investments such as marketing campaigns, new projects,...