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Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms
A form of online advertising in which web push notifications, SMS, emails, WhatsApp messages and ads are served to people who have visited a website or app before. Retargeting is typically used to increase brand awareness and encourage visitors to...
ROI is a critical metric that helps businesses evaluate the financial performance of their investments, guiding strategic decisions to maximise profitability and resource efficiency. ROI helps businesses determine the financial returns generated from investments such as marketing campaigns, new projects,...