Frizbit’s Digital Marketing Glossary: Your Complete A-Z Guide to Digital Marketing Terms

Search Engine Optimisation (SEO) is the strategic process used to enhance a website's visibility and ranking in search engine results pages (SERPs) organically, meaning without paid advertising. Making your website more attractive to rank higher in search engines like Google,...

The SERP is what search engines show users in response to user queries. It showcases a collection of relevant websites, ads, and content associated with the search terms, comprising the most relevant, high-quality results, spanning both organic pages and sponsored...

Sessions represent a sequence of user interactions on a website or app during a defined timeframe. This metric provides insights into user engagement, encompassing various activities such as clicks, page views, and other interactions occurring within a single browsing session.