Drip Campaign

A drip campaign involves sending a series of pre-written, scheduled emails to subscribers over time. This automated email marketing strategy aims to nurture leads, build relationships, and guide recipients through the sales funnel effectively and efficiently.


What is a drip campaign?


Drip marketing, also known as marketing automation, is like a series of timed and personalised emails that are sent out automatically. These emails can be scheduled in advance or triggered by specific actions taken by the user, like signing up for a newsletter or making a purchase.

The goal is to deliver relevant content to the right people at the right time, guiding them through the sales process and building stronger relationships with customers over time.


What is a drip marketing campaign?

A drip marketing campaign is a strategic approach to email marketing where a series of pre-written, scheduled emails are sent to subscribers or leads over a specified period.

Each email in the series is strategically crafted to deliver valuable content, address specific pain points, and encourage engagement. The timing and content of the emails can be tailored based on user behaviour, preferences, or specific triggers.

Drip campaigns provide a wide range of customisation choices. You have the flexibility to set the exact timing of emails, like sending one immediately after sign-up, another after five days, and a follow-up the following weekend. Additionally, this schedule can adjust based on customer interactions.


Email content of drip campaigns

  • Welcome messages: Introduce subscribers to the brand and set expectations.
  • Educational content: Provide value through blog posts, articles, or guides.
  • Promotional offers: Encourage purchases with discounts or special deals.
  • Product recommendations: Personalise suggestions based on browsing or purchase history.
  • Customer success stories: Build credibility and trust with testimonials.
  • Engagement prompts: Encourage interaction with surveys, social media, or contests.
  • Re-engagement efforts: Target inactive subscribers with incentives to return.