Impressions refer to the number of times an advertisement, webpage, or piece of content is displayed to a user on a digital platform such as a website, search engine results page, or social media feed, regardless of whether it is clicked on or interacted with.


What are impressions


Impressions track how often an ad or promoted post is obtained from the server and shown on a social network, not necessarily indicating individual views. For instance, a single user might encounter the same ad multiple times in their feed, with each occurrence counted as one impression.


What are impressions in LinkedIn?

Impressions on LinkedIn represent the frequency with which your content, whether it's a post or an advertisement, is seen by users as they scroll through their feed. It quantifies the exposure of your content, indicating how many times it appears on screens across the platform.


Examples of impressions on LinkedIn

  1. Your post appearing in the news feeds of your connections or followers.
  2. Your sponsored content being displayed to users who match your targeting criteria.
  3. Your LinkedIn article being featured in the "Recent Articles" section on users' homepages.
  4. Your advertisement being shown to users in the sidebar or within their news feeds.
  5. Your company page updates being visible to users who visit your page or follow your company.


How to increase impressions?

  1. Post Regularly: Consistently share content to appear more frequently in followers' feeds, increasing your visibility on the platform.
  2. Optimise Content: Use relevant keywords and hashtags to improve visibility and attract a broader audience to your posts. You can do it with SEO optimisations.
  3. Encourage Engagement: Create content that sparks interactions like likes, shares, and comments, as engagement can amplify your reach on LinkedIn and other social media platforms.
  4. Optimise Posting Times: Experiment with posting at different times of the day to determine when your audience is most active and likely to see your content.
  5. Leverage Multimedia: Incorporate images, videos, and presentations into your posts to make them more visually appealing and shareable, capturing the attention of your audience.