Welcome to the Digital Marketing Updates and News for September 2024! 📩
🚨 Big news in the world of search! SearchGPT, an AI-powered search engine, is gaining momentum, particularly among Gen Z users who prefer conversational settings.
As these users begin to influence online trends, SEO strategies may evolve to accommodate this shift. We also explore Google’s revamped crawler documentation and updates in Martech, such as Flodesk’s new Spinner Forms and HubSpot’s expanded app marketplace.
Here’s a sneak peek of this month’s updates:
Search Marketing Updates: A look into the competition between SearchGPT and Google, plus Google’s crawler updates.
Martech Updates: Dive into Flodesk’s Spinner Forms and HubSpot’s new app marketplace offerings.
Social Media News: Discover Pinterest’s expanded promotional tools and LinkedIn’s new podcast focused on Gen Z
About Frizbit: Learn about Frizbit’s award win at The Epicentre Gala and our upcoming participation at the World Aviation Festival 2024
Let’s dive in into the digital marketing updates ⬇️
Search Marketing Updates
1. SearchGPT vs Google: User Feedback and Early Analysis
Source: OpenAI
AI-powered search is gaining momentum, and SearchGPT is leading the charge with its conversational approach to search queries.
This format, especially appealing to Gen Z, offers users a more interactive and engaging way to find information.
While the platform has received praise for its user experience, early feedback highlights concerns about accuracy compared to Google’s well-established search algorithms. This has led to mixed reactions from users.
Despite these challenges, SearchGPT is seen as a promising player in the search space, potentially pushing SEO strategies in a new direction.
Marketers must consider how they can optimise content for conversational AI-based search engines as this technology grows. With the potential for AI-powered search to become more prominent, it’s crucial for businesses to adapt and monitor this evolving landscape.
Key Highlights:
- SearchGPT’s conversational interface is attracting younger users, particularly Gen Z
- Accuracy concerns are present, though it could push SEO strategies in new directions
Advice for Marketers: Monitor SearchGPT’s rise closely and consider how conversational search could impact your current SEO efforts. Stay flexible in your strategy to optimise content for both traditional and AI-driven platforms.
2. Google Updates its Crawler Documentation
Google has overhauled its crawler documentation, aiming to provide clearer guidance to webmasters and SEO experts. The updates offer detailed explanations on how Googlebot interacts with websites, highlighting key areas like crawl budget management, robots.txt optimisation, and best practices for ensuring important content is indexed properly.
This transparency aims to help site owners make informed decisions about how they structure their content for crawling.
As Google continues to refine how it indexes web content, these changes could impact your site’s visibility if not addressed properly. It’s crucial for webmasters and marketers to review their current SEO strategies, ensuring their websites align with Google’s updated guidelines.
By staying ahead of these changes, businesses can maintain or improve their rankings in Google’s search results.
Key Highlights:
- New documentation provides insights into Googlebot behaviour and crawl optimisation.
- Better guidelines for handling robots.txt and crawl budget to prioritise content.
Advice for Marketers: Review your site’s crawl settings and content structure to ensure you’re aligned with Google’s updated best practices. Optimising your crawl budget can significantly improve your website’s performance in search results.
Martech Updates
1. Flodesk Spinner Forms: Engaging Lead Capture Solution
Moving on with the martech digital marketing updates, Flodesk has introduced Spinner Forms, an innovative tool aimed at increasing engagement with lead capture forms. The feature allows users to “spin” a wheel for rewards, such as discounts or exclusive offers, making the sign-up process more interactive and enjoyable.
This gamified approach to lead generation is designed to boost conversion rates by creating a more engaging experience for visitors.
The tool is fully customisable, allowing brands to tailor the design and rewards to match their specific marketing needs.
By integrating a sense of fun into the lead capture process, businesses can improve their engagement metrics and encourage higher participation.
Spinner Forms could be an effective way to attract and retain leads in a much modern and dynamic way.
Key Highlights:
- Gamified lead capture forms offer customisable rewards to increase sign-ups.
- A fun, interactive approach to lead generation helps improve conversion rates.
Advice for Marketers: If you’re looking to increase your lead generation, consider incorporating gamified solutions like Spinner Forms to boost user engagement and improve sign-up rates.
2. HubSpot Expands its App Marketplace with New Integrations
HubSpot has made significant strides in expanding its App Marketplace, adding 95 new and 35 updated apps to enhance its CRM, marketing, and analytics capabilities.
These new integrations cover a wide range of functionalities, from email marketing and customer management to advanced data analysis, allowing businesses to centralise their operations on one platform.
This helps improve workflow efficiency, ensuring smoother coordination across various marketing channels.
By integrating new tools into HubSpot, marketers can better track and manage their campaigns, simplifying the process of handling multiple platforms.
HubSpot’s enhanced marketplace provides businesses with more flexibility and the ability to customise their marketing stack according to their needs, ultimately boosting productivity and performance.
Key Highlights:
- 95 new and 35 updated apps to enhance CRM, marketing, and analytics within HubSpot.
- A streamlined platform that allows for better campaign management and multi-channel coordination.
Advice for Marketers: Take advantage of HubSpot’s expanded app marketplace to streamline your marketing processes and enhance multi-channel campaign management. Explore new apps to find ones that can optimise your specific marketing operations.
Social Media Updates
1. Pinterest Launches Expanded Promotional Tools
Pinterest is launching a range of new promotional tools aimed at improving eCommerce conversions.
These updates provide brands with more targeted advertising options, enabling businesses to better reach their audience by focusing on specific user behaviours.
Pinterest is particularly valuable for brands looking to visually engage consumers through ads and promotional content, making it a key platform for product-based businesses.
As Pinterest becomes an increasingly popular destination for online shoppers, brands now have more precise ways to target potential customers and boost their visibility.
By leveraging Pinterest’s expanded promotional tools, businesses can enhance their advertising efforts, improve conversion rates, and generate higher engagement with potential customers.
Key Highlights:
- New promotional tools help businesses improve targeting and ad visibility on Pinterest.
- Expanded features aim to boost e-commerce conversions through precise targeting.
Advice for Marketers: If your business relies on visual marketing, Pinterest’s new promotional features are a great way to increase product visibility and drive higher conversions.
2. LinkedIn’s New Podcast Targets Gen Z
LinkedIn has launched a new podcast on iHeartRadio aimed at engaging Gen Z as they enter the workforce.
This demographic is shaping the future of both employment and consumer behaviour, and LinkedIn’s new podcast offers valuable insights to younger professionals looking to build their careers.
As more members of Gen Z step into the workforce, they bring with them distinct values, creating new opportunities for brands to engage and market to this important group.
The podcast offers companies a new way to connect with Gen Z, allowing businesses to better understand their needs and position themselves to attract this emerging generation. For marketers, this initiative signals a need to tailor LinkedIn strategies to better appeal to Gen Z’s preferences, both as jobseekers and as consumers.
Key Highlights:
- LinkedIn’s new podcast provides valuable career insights for Gen Z entering the workforce.
- A growing opportunity for companies to engage with Gen Z as both professionals and consumers.
Advice for Marketers: Focus your LinkedIn marketing strategy on how to appeal to Gen Z’s values. The podcast could be a valuable market research tool to look into how other mediums are speaking directly to this generation.
About Frizbit
1. Frizbit Wins Award at The Epicentre Gala
We are thrilled to announce that Frizbit was chosen as one of the 3 winners from among 12 impressive projects at The Epicentre Gala.
This recognition highlights our ongoing commitment to innovation and leadership in AI and technology.
Our Co-Founder and CEO proudly represented Frizbit at this event, marking a key milestone in our journey toward further growth.
Looking ahead with anticipation and excitement for what’s to come!
2. Frizbit at World Aviation Festival 2024
Frizbit will be attending the World Aviation Festival 2024 in Amsterdam. This global event offers a fantastic opportunity to showcase how our marketing automation solutions can drive customer engagement in the aviation industry.
We look forward to sharing our expertise and connecting with industry leaders as we explore the future of AI and digital transformation in aviation.
Our CEO and Co-founder, Ata Gür, will deliver a presentation titled: “How to Recover Lost Bookings on Auto-Pilot through Hyper-Personalised Engagement” on Wednesday, October 9th at 11:30 am at the Startup Theatre.
Additionally, we will have a booth at the startup area, booth 5s6, where attendees can learn more about our solutions.
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