Digital Marketing News from March 2022
1. Search Marketing Updates
Google aims to improve site engagement by launching new related content search ads
Google will highlight relevant product reviews from online retailers
2. Marketing Tech Updates
Mobile World Congress 2022
Android launches new features
Pinterest: New ways to shop, depending on your tastes and preferences
3. Social Media Updates
Twitter is reversing its decision to force you to use the timeline out of order
TikTok launches 10-minute videos
Instagram rolls out automatic subtitles for videos
4. The tech sector and French entrepreneurs have been mobilizing for several days to support the Ukrainians
#TechforUkraine
French Tech: a start-up creates a project to house Ukrainian refugees
#IstandwithUkraine
5. News from Frizbit
Frizbit participated in the MWC 2022
Frizbit graduated of the Activa incubation programe in Barcelona
Frizbit will start organizing meetups again in April
1. Search Marketing Updates
Google wants to create a new model for eliminating cookies, one that is subject-based without using user data. Related content search is one of its first advertising solutions that does not require cookies.
This ad will work by making suggestions about the type of content on your website, and redirecting users to other pages related to the content they are viewing.
“Related content search is a contextual navigation unit that shows users search terms related to the page they are viewing on a publisher’s website.”
As explained by Google in its blog
This could increase site engagement because when a user clicks on a search term, they will be redirected to a results page with other topics on the publisher’s site.
This solution does not use any user data as it does not require cookies which will soon disappear. The ads are targeted to the search topic the user has clicked on, which preserves the user’s privacy and allows you to increase traffic to your site and keep visitors on your site longer.
Google will improve the quality of the reviews it displays in search results.
The best product reviews will be those that meet certain criteria, and the most relevant ones will be those that are detailed.
In order to provide searchers with better information, more specific information about an item, such as its advantages or disadvantages, details about performance, what it physically looks like or how it is used. This allows the consumer to have information in addition to that of the brand. People appreciate reviews that not only summarise different products, but also share in-depth research.
2. Marketing Tech Updates
Barcelona was the center of the technology world. Here are some of the announcements and product launches we saw at MWC. Samsung will re-launch computers on the French market with the Galaxy Book2.
Huawei’s former sub-brand, Honor, is back with its new high-end model, the Magic 4 Pro.
Lenovo ThinkPad X13s : The first truly succesfull PC ARM
The device weighs only 1 kilograms and has a battery life of 28 hours, including built-in 5G connectivity
the Huawei MateStation has a design that reminds us of Apple’s desktop computer but has its own qualities and a clean design
Here are the main news in the mobile field announced by these big brands of the mobile phone industry.
- A new grammar correction feature on Gboard
- With Live Transcribe, you can have conversations even when you’re offline
- Google TV’s new “Highlights” tab offers a personalized feed of entertainment information
- You can pay for parking with Google Assistant
These new features make it easy to share new ideas, enjoy your favourite entertainment and explore the world around you. It’s another set of features that makes Android devices even more convenient.
Shopping on Pinterest is different from other platforms, Pinterest offers a very visual environment. Monthly spending by shoppers on Pinterest is 30% higher than shoppers on other platforms.
The creation of a Your Shop area will soon be available on the platform, this is a personalized shopping area, with brands and products selected according to their preferences. Each user will be able to buy items that match their personal taste.
Your Shop is currently available in beta in the US and will be available in other countries in the future.
3. Social Media Updates
This month Twitter introduced a new service on its platform. However, not everyone was happy with this new feature. The service would display the home feed served algorithmically while the reverse chronological feed would be accessible in a separate tab.
This change caused a lot of criticism, making it more difficult to access the most recent tweets and the Latest feed is preferred to the Home feed for most users of the platform.
In light of the widespread criticism, Twitter reversed its decision shortly after its announcement and restored the original timeline.
“We heard you – some of you still want to see the latest Tweets first,” Twitter said in a tweet on its support account.
Twitter is still considering and working on further changes to the timeline.
A Tiktok spokesperson said:
“Today we are excited to begin rolling out the ability to upload videos up to 10 minutes in length, which we hope will open up even more creative possibilities for our creators around the world.”
The maximum length of a Tiktok video was one minute, then 3 minutes, this limit will increase to 10 minutes before long.
It’s amazing to see that Tiktok, which was known for its short video format, wants to introduce a new long video format.
With this decision, TikTok seeks to position itself against its main competitor YouTube. Longer videos open the door to more formats to grow the advertising business.
When creators shared videos, they had to manually add subtitles, from now on video subtitles will be automatic, announced Adam Mosseri, the boss of instagram.
Users will have the option to enable or disable them. This feature could allow the hearing impaired, or people who want to watch a video without sound, to have additional information.
4. The tech sector and French entrepreneurs have been mobilizing for several days to support the Ukrainians who have been displaced or who have stayed behind.
The Tech to the rescue movement brings together companies that want to help NGOs in the field.
Through the #TechforUkraine movement, companies are invited to support charities on several levels. IT systems are often weak, upgrading old software, manipulating user interfaces, etc. The aim is to protect their IT infrastructure from the potential of cyber attacks. However, it also encourages donations and facilitates the delivery of relief supplies to Ukraine.
The founders of Jobgether, a job search website, have set up a platform that matches Ukrainian refugees with European host families. Called EU4UA, it already boasts several hundred registered users.
Grammarly, the unicorn, is donating $5 million to organizations and funds supporting people in Ukraine, where many employees still live.
Glovo, a Barcelona-based mobile app, is moving some of its employees out of Ukraine and donating $15 million to organizations and funds that support people in Ukraine.
5. News from Frizbit
Frizbit is delighted to have been able to participate in MWC 2022, one of the world’s largest high-tech trade fairs. We are delighted to have been able to discover the various announcements and launches of the major mobile phone industry.
Frizbit is very proud to be a graduate of the Activa incubation programe in Barcelona. Barcelona Activa has given us space and the opportunity to develop our startup during 3 years and we are now moving to our new office at Poblenou.
We’ll start organizing meetups again in April with live broadcasting. Follow us on social media.
