Tag: automated web push notifications

iOS 16 to support web push notifications in 2023 on Safari (finally!)

 

Earlier this month, the new updates from the iOS 16 operating system came to life during the WWDC 2022. Besides the innovative personalisation features, a big announcement made its breakthrough: Web Push Notifications on iOS will be a reality through Safari Beta 16. 

So, what does that mean to you if you work in the marketing field?

The operating system has significant updates, mainly on how notifications will interact with users. With seamless communication in mind, iOS 16 unlocks a whole new level to reach potential customers. We are excited to announce that Safari Beta 16 will be able to support push notifications for web apps, extensions, API integrations, and so much more.

This great news means potential for the websites to increase their push notification subscriber base by 50-100% on average as almost 20% of overall web traffic comes from iOS on a global level and opt-in rate on mobile devices is 4 times higher than desktop.

Keep on reading if you want to learn more about the innovations that web push notifications on iOS 16 and iPadOS are bringing to the table.


A brief introduction to Web Push Notifications

pop-up-vs-notification Web push notification example  / Frizbit

 

Often, web push notifications are confused with app push notifications, like those seen in the media and news industry. They might seem similar at first, however, in reality, they offer endless marketing possibilities to conduct retargeting displaying an open rate of 5% to 6% on desktop only.

Web push notifications are clickable alert-type messages sent by a website to the users navigating through it. After the user authorises them through a click, they will display on the user’s device screen, even if the user is not on the website any more.

What are many of its great advantages?

 

With web push notifications, you can:

  • Communicate with users in real-time without having a mobile app
  • Be present in a multi-device customer journey
  • Notify them even if they are not on your website
  • The user doesn’t need to register or fill any type of personal data
  • Comply with the latest privacy regulations as it doesn’t require third-party cookies

 

They are the latest and most powerful digital channel for websites to re-engage and communicate with subscribers while enhancing conversion funnels. They have the full capacity to bring your customers back.

 

Web push notifications and iOS operating systems

iOS Operating system

Pixabay / Pexels

 

After reviewing the relevance of web push notifications, let’s dive into the nitty-gritty of things.   Let’s find out what it means that Apple has decided to support web push notifications on iOS 16 in 2023 on Safari browser.

At the beginning of this year, Apple started testing new functionalities regarding push API on its iOS 15.4 Beta. It was an unexpected update as after seven years, it was the first time to see changes on Safari on macOS. Now that the beta testing is concluded, we are excited to announce that push notifications support on iOS and iPadOS isn’t a long-time expectation any more. They are expected to be launched in early 2023.

So, how can we interpret the appearance of this new feature?

According to SemRush, web push notifications can have up to 80% of reach and CTR seven times higher than other traditional retargeting channels such as email marketing. This comes as no surprise, given that push notifications are widely preferred by users reporting x10 higher engagement. As we mentioned before, they are also in compliance with the privacy regulations, making it the perfect marketing tool.

With the announcement of the web push support on iOS 16, many are celebrating the long-awaited update. However, as expected with Apple’s history and privacy data, this too comes with a trick.

 

iOS is stepping up against its competitor with Web Push Notifications

Android vs Apple
Android vs Apple / Tada Images

 

Web push notifications have been existing on almost all operating systems (Windows, Linux even macOS on desktops and Android on mobiles) and almost all browsers (Chrome, Firefox, MS Edge, Safari, Opera, etc.). The only major operating system which didn’t enable web push notifications was iOS. It had been always an expectation for years that Apple would enable them on iOS, as it already had them enabled on macOS. As a result, Android had been the only mobile OS with web push notifications activated. That’s why the field of web push in mobile had been completely taken by Android by now. On the contrary, Apple had no participation in the mobile market share by not having this implementation. The fact that they have decided to go ahead with this implementation will mean big changes in the market. 

Currently, Android is the one software that enables push notifications on web apps. This represents an additional way to communicate messages for web users who don’t prefer to install mobile apps.

This update sets a new direction for Apple in the tech and marketing industry. But would the company be able to step firmly against its biggest competitor?

Only time will tell whether this comes as another successful step by Apple or not. For now, although web push notifications support is a reality, it might not display to users as easily as we would want to.

Where’s the trick?

During the testing phase on iOS 15.4 beta, test users experimented with safari push notifications on mobile devices. Testers found out that the new feature is disabled by default, requiring the user to activate them through the settings tab.

Having said this, predictions expect this feature to function under a toggle basis with a new settings tab. They are expected to work not only on Safari on iOS but also on other browsers such as Chrome,Firefox, Opera etc.

 

Other marketing features unlocked in iOS 16

marketing features unlocked in iOS 16
iPhone Screen / Wachiwit


Some more exciting features are coming around on iOS 16 for marketers. The main areas that are more appealing are the intake for the privacy of users, home screen and lock screen settings, and finally updates on Apple Pay.

As we know on iOS 15.4, the privacy settings were greatly targeted as part of the operating system updates. On iOS16, we can expect an increase in the protection of the data of users. This is given that Apple wants to minimise as much as possible the data needed by apps to function properly.

The biggest change on iOS 16 privacy settings is related to accessing private data. With the new update, companies won’t be able to retrieve the name that users give to their devices. It means that organisations will no longer be capable of sending notifications or advertisements using the first name gathered from devices.

Let’s move on with the second-biggest change. Apple is coming up with tailored options for the home screen and lock screen. The new release features suggestions on the home screen with pages, apps, and widgets relevant to the focus mode the user chooses.

New focus modes?

Yes, new modes for users to disconnect more frequently from their devices. And as a side effect, we will experience a restricted impact in the interactions of apps. This certainly complicates, even more, the digital marketing scenery of strategies using opt-in notifications.

Lastly, the other outstanding update Apple is performing on iOS 16 is their “buy now, pay later” feature for Apple Pay. Implementing payments through instalments comes as more optimistic news for eCommerce owners, especially after limiting the usage of ads. This update is expected to increase the average ticket size and conversion rates on mobiles.

 

What all of this means for your marketing campaigns

iOS 16 updates Apple Pay

Apple Pay / CDPic

 

We have seen that Apple will continue to enhance the privacy of the data app developers can access from the app store. It is clear that reaching users in the traditional ways will only get more complex with time. Therefore, new technologies should be implemented.
On the bright side, there’s finally support for web push notifications on iOS and iPadOS. And it couldn’t come at a better timing, considering the cookieless future in marketing. This new step means for the websites to
increase their subscriber base by 50-100% on average, as 18% of overall web traffic comes from iOS.

If you are interested in web push notifications for your eCommerce, you can request a demo with Frizbit and may qualify for one month of everything that web push notifications have to offer.

On the other hand, we have seen that Apple is taking firm steps to enhance consumers’ purchasing habits with mobile devices. If you run an eCommerce, this means you will be able to expand your audience and reach a higher ticket one coming from Apple users.

We are sure that Apple Pay and its instalment system will be beneficial for eCommerce stores by simplifying the purchase step. We are also optimistic that boosting this online purchase practice with push notifications can bring excellent results for business owners.

 

This is all from us with these iOS 16 updates and new features. Which one was the one you are looking forward to? Which one didn’t resonate with you and your business? Let us know in the comments down below!

Affiliate marketing: the passive income source you need

 

The term affiliate marketing has become more popular over the years. It might even seem as if it is the jackpot only a few reckon. In this article, MyLead will reveal everything to be known about this hot topic, and why you should jump into this digital marketing immediately – if you haven’t already.

 

Affiliate marketing: the passive income source you need

 

If you’ve never heard of affiliate marketing before, you need to get on this digital marketing latest trend. This market has blown up in the last couple of years, and it’s predicted to grow by 10% every upcoming year. It’s time to get involved and figure out how to monetize your website, apps, and social media accounts effectively and legally.

 

Affiliate marketing is all about promoting an offer to your audience and making money when someone uses your recommendation. You sign in to an affiliate network and choose an offer you want to promote. Then, you generate a unique affiliate link and post it online. You can then promote it and get paid every time a user takes a particular action with it.

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Affiliate marketing is a great way to make money online. You don’t need any investments, and you can do your work whenever you want. All you have to do to get started is sign in to a network and learn how to monetize your content online.

Getting started

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Get the info

How to get started in affiliate marketing? Like in any other job, you need to know more about the subject. Read up on articles and blogs to learn all the tricks and tips and figure out what methods will work best for you. Some affiliate networks, like MyLead, offer you 24/7 support, ebooks, and tutorials, so there’s a lot to choose from.

 

Find a niche

A great way to promote your links with success is finding a niche audience who could be interested in a particular product or service. You’re looking for a group of people who share a specific interest or feature that makes them more likely to use your recommendations. You can either find a niche and then pick partner programs that match it or the other way around.

 

Internet users have different needs and preferences. Once you choose a group with a shared feature – it gets easier to shape your affiliate marketing campaign in a way that will reach them.

 

For example, if you know a lot about sports, you could look online for communities that love a specific sport discipline. Once you find them, do your research and determine what kind of products or services could interest them.

 

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It could be a VOD platform to watch new games, sports equipment, or a website to place bets. If you promote these kinds of offers, your chances of making a profit will grow!

 

Tip: Choose a niche topic that you are passionate about! It will be easier to stay consistent and regularly post content.

 

Choose a partner program.

While choosing a partner program, consider what you know most about. If you feel comfortable with a topic, it will be easier to make creative content about it to attract an audience. Remember that unique texts, posts, videos, and graphics you make are much more likely to appeal to Internet users than direct links posted in random places.

 

Your audience is not the only thing you need to consider while choosing the best offer. It would be best to think about a payment model, which will work for your strategy. Affiliate networks usually have a few different models to choose from.

Some of the available models include:

  • CPS – your commission comes from every sale that is made with your affiliate link,
  • CPA – you get paid once a user takes a specific action (usually one that requires a payment)
  • CPL – money comes from every lead you make, so every time you get another client interested in a specific product, it could be filling out a form, registering on a particular platform, etc.
  • PPI – commission relies on the number of people who downloaded an app.

 

Every affiliate partner program has an assigned payment model with specific details. When choosing an offer, pay attention to that element, as it predominantly affects your profits.

 

The tools you’ll need

So, you know what audience you aim your campaigns at, and you’ve chosen a partner program that could interest them and make you profit. What’s the next step? Well, you need to figure out where to post your affiliate links!

 

Building your strategy is not a one-time action. Even when you’ve selected the platforms you want to use, you have to be flexible. The goal is to find a mix of tools that work best for you and your audience. Setting up a strategy is essential, but maybe an even more critical step is evaluating it and changing what needs to be changed for your campaign to be successful.

Social Media

The first essential step is using social media accounts. No matter who you are and where you come from, you probably have at least one of them. Facebook, Instagram, TikTok, Pinterest – you can use all those platforms in affiliate marketing with excellent results.

 

The tools that might come in handy are mainly programs that allow you to make your own content – texts, graphics, videos, etc. There are hundreds of them available online for free. If you post your affiliate link as an additional part of your posts, not the main component, it will seem less spammy to the users. You have to build trust, as everyone is more likely to take a recommendation from someone who seems reliable and informed.

 

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Another thing you might need is link cloakers. This tool is used to fool social media platforms’ bots and prevent them from deleting your links. Real users get redirected straight to the site of the offer without having to take any extra steps. Not only that, but many link cloakers also have other functions – they analyze your traffic, block fake entries and take geo-marketing factors into account. Even though this tool is not free, it’s worthwhile and practical if you want to make money from affiliate marketing on social media.

 

Your website

If you have your own blog or a website, there are even more possibilities for you to make money with affiliate marketing. You can use tools like content lockers, which allow you to block a premium part of your content to the user until they take a certain action. If you’ve ever read an article online and been stopped by a message that you have to pay to read more – that’s a content locker. Some affiliate networks, like MyLead, give you access to make one of your own. There are a few types available, but they all work on both mobile and desktop devices and allow you to make more money on your campaign.

 

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You can also use paid methods, like banner ads, to promote your link online. There are templates available in affiliate networks for you to use. They can be posted on your own website, or you can pay to have them displayed on other platforms. Of course, it will take away some of your profit, but it will also increase the chances of earning more money, so make sure you plan your finances well.

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An example of a banner ad that you could use!

Apps

Affiliate marketing can also help you monetize your apps. If you own a mobile game or any other type of app, you can use tools such as Mobile Rewards. It’s made exclusively for mobile devices and allows your users to complete tasks and get benefits within your app in turn. The tasks can be connected to your affiliate account and make you profit! It’s a win-win situation. You earn money on an affiliate program, and your users get extra benefits that you can design! It can be an additional feature or a different level in a game – whatever your audience will enjoy most.

 

Imagine your user ‘dies’ in your mobile game, and they’re disappointed and frustrated that they didn’t manage to complete their level. In comes Mobile Rewards – they can complete a task and get a chance to continue the game.

 

Push Notifications

Most people do not use more than half of apps they have on their phones. Push notifications are a great way to remind people about your content. They look a lot like text messages, but shorter. Of course, the user has to give their consent for you to show them push notifications, but once they do, it’s a great way to keep users updated and involved in your offers.

 

You can set up your own push notifications for both mobile devices and websites once you’ve signed up to MyLead. In case of your push notifications not working, you can always rely on the support of experts, who will help you set everything up perfectly.

 

How to Use Web Push Notifications for B2B

Web push notifications are short, immediate and highly personalised messages delivered to users through their browser after agreeing or subscribing to receive them. This channel is quickly gaining popularity amongst e-commerce sites due to its inherent characteristics and benefits:

  • No 3rd party cookies required
  • No personal data from users required
  • They reach users from desktop and mobile devices
  • Messages get delivered even when users leave the website

Additionally, platforms like Frizbit offer the possibility to reach users through their entire journey by creating automated sequences of messages for each step of the marketing funnel based on individual user behaviour. 

You can easily see why web push notifications are becoming the number one marketing tool preferred by online store owners and digital marketers to engage with their customers and bring them back to the site to finish a transaction. 

Despite being recognized as most effective and profitable for e-commerce, this new channel has applications for all types of websites including B2B. One of the things that make web push notifications so great is that they can be personalised to adapt to any business, from tailoring the message to adjusting timings, languages and sequences, this is the most versatile digital marketing channel you can get. 

How to Use Web Push Notifications for B2B

Digital marketing strategies for B2B don’t usually differ so much from B2C, the main difference is that B2B processes last longer than in B2C businesses. This presents a different challenge for marketers because they need to find ways to keep audiences interested during longer periods of time. 

The traditional way to do so has always been by sending emails with interesting and relevant content with the objective of finally achieving conversion. However, with the saturation of content on the Internet it is getting harder to cut through the noise of thousands of messages daily and actually make an impact. 

Bottom line, customer engagement is key for B2B businesses to succeed and increase their lead conversions and web push notifications are a great channel to interact with customers and create a hyper-personalised experience. 

  • Reach Anonymous Users and Turn Them Into Leads

As we mentioned before, web push notifications don’t require any type of personal data to reach users after they leave the website. When a person visits your site for the first time, if they have enabled the channel, they will be shown a browser based prompt asking them if they wish to allow web push notifications.

Web Push Notifications for B2B

If they leave without taking any further action, you can re-engage them via web push notifications after a certain period of time you decide is best. Since you can customise the notifications as much as you want, you can decide which page you want subscribers to go to when they click on the notification.

This is a great opportunity to redirect them to a page with super useful information you think will tilt the balance in your favor and also peak their interest. For example you can offer them a trial period or present them with a special discount for first time customers as an exchange for them filling in a form and leaving their contact details such as email address or phone number.

How to Use Web Push Notifications for B2B

This is a great strategy to turnt anonymous visitors into leads so you can contact them later and give them your full pitch. This is not possible to do with any other channel. With retargeting ads you won’t know for sure if your message got delivered, maybe you have competitors who are paying more than you so your ad is never shown and you lose that visitor for good. 

  • Re-engage Dormant Users

Through some stages of the marketing funnel, people are browsing around a lot of pages looking for information. They jump from one site to another investigating and searching around and this might go on for some time while they decide to move forward with the process. 

Web push notifications are a great channel to target people during these stages when they think and research and maybe lose the information from your site as they stumble into other similar solutions.

Web Push Notifications for B2B

You can send manual web push notifications campaigns sharing information they might find valuable to bring them back to your site or, at least, maintain your solution on their top of mind so they keep it as a valid option. You can send notifications about:

  • New features
  • Updates about your solution
  • New downloadables such as whitepapers
  • Use Recurring Web Push Notifications

One of the most important stages of the marketing funnel is the “loyalty” and “advocacy” which, sadly, often gets overlooked. B2B businesses should invest time and effort in keeping their customers engaged even after they have converted. 

Since this implies “spending” resources after the goal was achieved and extending the work beyond the main objective, its importance is diminished. But businesses need to understand that the best customers are recurring customers and the way to keep them coming back is to offer them an engaging post-purchase experience. 

If you are a provider, you can do this by sending automated recurring web push notifications alerting them that it is time to repeat their order, for example. These types of messages keep customers engaged and offer the feeling that you care about them and appreciate their business.

Web Push Notifications for B2B

 

  • Sequences for Lead Nurturing

Once you have established the journey your customers go through when visiting your business site, you can create a sequence of automated web push notifications to keep in touch with them after they leave your site without converting. 

You can send them hyper-personalised messages that will show on the screen of their desktop or mobile devices to re-engage them and bring them back to your site. Segmentation and automation will allow you to reach specific audiences based on their individual behaviour, targeting their specific needs.

Web Push Notifications for B2B

You can recommend them services or products that fit their requirements based on their most recently viewed category or products. Remember that the objective is to maintain a flow of communication with regular contact by providing useful information that ultimately leads to a conversion. 

To sum up…

We hope these tips allow you to understand the applications of web push notifications for B2B. This channel offers online businesses a world of opportunities, you just need to strategize and find the right mix that works best for you and your audience.

Sending web push notifications to prospects or customers will increase your return rate and help you grow your business. Remember that the important thing is to keep your solution present in their minds throughout time as a valid option to solve and fulfill their own business needs and requirements. 

If you found this information interesting, you will surely also like: 

7 Tips to Increase Web Push Notifications Click Through Rate

Web push notifications are the new channel every site is eager to use. From retailers online stores, private shopping, travel agencies and real estate, they have proven to be the most efficient way to stay in touch and communicate with customers. 

However, with its rising popularity it’s getting harder for brands to really stand out and deliver notifications that truly connect and engage subscribers. Even though web push notifications have very good opt-in rates compared to other channels (around 16,7%  overall acceptance), the truth is that many users don’t click on them upon delivery.

Given the fact that users receive between 33 to 85 notifications per day, we can’t stress enough the importance of creating excellent notifications to cut through the noise and get that subscriber to click on it. 

With web push notifications is not about using them just for the fun of it: brands need to optimize them in order to provide users with a great experience and get actual good results. So, this time we are going to focus on:

7 Tips to Increase Web Push Notifications Click-through Rates

1. Segment users based on their interests

The more relevant the message, the more likely users are to click on it, and targeting based on their previous behaviour is the best way to increase relevance.

Increase Web Push Notifications Click Through Rate

Regardless of the type of online store you have, most certainly you have different categories and a range of products for different users with varied tastes. Not everyone is into the same things, which means that every sale, special offer or promotion you carry out is not going to be interesting for all of your subscribers.

For example, let’s say you have a sports e-commerce site and there’s a big soccer game between Spain and Italy coming up and you want to launch a special sale on both teams’ apparel. Instead of sending a manual web push notification campaign to ALL of your subscribers, use the segmentation feature and send it only to those that have visited or clicked on Spain or Italy soccer products.

How to Increase Web Push Notifications CTR

Chances are that, if you send a notification like this to all your subscribers base, CTR is going to be very low considering that users from a sports site can be interested in many very different things, like yoga, running or tennis and only a few in something as specific as a soccer game between Spain and Italy. 

In scenarios like this one, segmentation can make a huge difference in the performance of your campaigns and conversion rates. 

2. Include an image

People are very visual. Including an image related to the product you are making reference to in the notification will increase the chances of users clicking on it when they automatically see the article they were interested in.

Tips to Increase Web Push Notifications Click Through Rate

Push notifications that include an image have a 20% higher click through rate compared to those without one. There are a couple of things you should keep in mind when adding images to your web push notifications:

a) Depending on the browser and operating system, the image will be displayed differently. Notifications on Windows and Android devices will always show the image, while notifications on MacOS won’t include one. Some of Fribiz clients have opted for the alternative to include the product image in the place where the brands’ logo will normally appear. This way they guarantee that the product image is always visible regardless of the operating system.

Increase Web Push Notification CTR

b) A 1.5 : 1 width-height ratio is ideal for images. If you use other sizes it will be cropped and won’t be displayed optimally. Sometimes it happens that the product image from the web has a different ratio and it doesn’t display properly in the notification.

3. Use emojis

Frizbit offers its clients ready to use templates for their automated web push notifications campaigns. These templates include two versions so clients can implement A/B testing if they wish to. 

Version A is plain text, while version B includes emojis customised to fit the brand’s industry. In cases where clients run A/B tests to try out which option performs the best, B version with emojis always wins the race.

Web Push Notification Cart Abandonment

Web push notifications that include emojis have a click through rate 15% higher than those with just text. Of course, you should be careful and thoughtful about which emojis you are going to add and make sure they are pertinent with the subject of your notification. 

Using emojis is a very easy way to give your messages a little something extra to help them stand out, catch the users’ attention and increase CTRs. 

 4. Activate the Require Interaction feature for your notifications

By default web push notifications are shown to users for only 10 seconds, and then they disappear. What if the user is super concentrated on a task and doesn’t even notice the notification before it goes away? Or maybe they left the browser open and moved away from the computer. Or in some cases, there’s not even enough time to read the message before it disappears.

Require Interaction Web Push Notification

Taking this into account, the best option is to make sure the notification sticks until the user sees it and decides to click on it, or to close it. This is the best way to guarantee that they will see the notification when it’s delivered. 

Frizbit offers this feature that ensures a higher click through rate on your notifications. 

5. Send automated behaviour-triggered notifications

A triggered notification is sent to users as a response to a specific individual action they completed on the website. For example when a user adds a product to his cart and then leaves the site without completing a purchase, you can set up a notification that gets triggered by this action and delivered to the user after a certain period of time. 

You can set up as many scenarios to trigger notifications as you wish. At Frizbit we recommend 4 different ones that cover the entire shopping journey for a traditional e-commerce site: 

  • Subscription
  • Category Retargeting
  • Product Retargeting
  • Cart Abandonment

Category Retargeting Web Push Notification

Product Retargeting Web Push Notification

Cart Abandonment Web Push Notification

Depending on the industry and type of products you sell, you can also include:

  • Post Purchase
  • Monthly Reminders

Because these triggered notifications are completely based on individual behaviour, they are extremely relevant for the user that receives it. They contain information of interest for them which highly increases click through rate. 

6. Create urgency

Appealing to a sense of urgency is no new trick, but it works. One of the easiest strategies to increase any campaign click through rate is to tell users that they have to act “right now” or they will miss out on something really good.

Increase Web Push Notification CTR

 

The way to do it with web push notifications is by making use of the Title, Description and CTA to add text that emphasizes the fact that the offer is available for limited time or limited stock. You can use words like: now, last minutes, few units or hurry.

You can also include emojis that appeal to that sense of urgency and also make the notifications more visually attractive. 

7. Perform A/B Testing

After some time when you start getting data on the performance of your campaigns, you can go ahead and introduce A/B testing and test different variables through time until you get the perfect combination that works the best for your business and offers your customers the best experience possible.

Web Push Notification A/B Testing

Frizbit’s A/B testing features allows you to try different versions of the same notification and change as many parameters as you wish. You can also segment the audience and send each version to specific percentages.

Doing this will eliminate the guesswork about what type of messages perform the best thanks to the data collected during the time you run the test. Ultimately you will know your audience a lot better and be able to adapt and design messages that truly connect with them. 

Other factors that affect web push notifications click through rates

Even though there are many things that can be directly done to optimize campaigns, there also are a lot of external factors that can affect web push notifications performance like:

  • Type of industry
  • Incentives offered
  • Customer’s relationship with the brand

These are all tips on how to increase web push notifications click through rates but the best advice we can give you is to always test your ideas. Start out with what you think is best and try it out. 

If you want to learn more about web push notifications: