Black Friday sale ideas are what every business owner and marketing team is thinking about during the last weeks of November (even in previous months). How to plan a successful Black Friday marketing strategy, that’s both attractive and profitable for businesses, could be a challenge.

The significance of what could easily be the most important shopping holiday of the entire year, can’t go unnoticed. It’s imperative for e-commerce owners to step up their game and maximize revenue. Efficient communication of the Black Friday sale is key to do so, and that’s where web push notifications come in.

5 Reasons why you should use Web Push Notifications for your Black Friday Sale

1. Direct communication (Higher CTR compared to email)

Web push notifications are a direct form to communicate with users. As soon as the Black Friday sale is live on the e-commerce, shoppers will receive the notification instantly on their screen. This creates a big advantage in terms of CTR compared to any other channel, because it just requires one click to generate a session. However, in terms of email they need to first open, and then click, which requires at least two clicks.

No matter if the user is registered or not, if they allow push notifications, the message will be delivered, bringing the customer back even if they’re not navigating through the site at the moment. This tactic guarantees the most effective communication of the sale.

2. Cut through the noise

The most common channel to get in touch with customers is email. However, during important shopping periods such as Black Friday and Cyber Monday, client’s inboxes are going to be overflowing with emails from hundreds of stores, both e-commerce and physical. Web push notifications offer e-businesses an efficient way to cut through the noise and increase the odds of clients actually receiving their message.

Remember: what’s not shown is not sold. You can have the best product/sale in the market but if your customers don’t know about it, it’s like it doesn’t even exist.

3. Short, appealing and personalized messages

Having a great product and an amazing deal for your Black Friday Sale is not enough (sorry that you have to hear it from us). How you communicate the message to customers is a big part of the issue. Remember that you’re fighting with thousands of brands, asking shoppers to choose your site to spend their money. 

Bottom line: keep the message clear, concise and creative.

4. The quickest way to generate sales

“The early bird catches the worm¨. On average, a web push notification is clicked after a few minutes upon receiving, but an email is opened even after hours. This is a big advantage in terms of offers which have a deadline just like Black Friday. You can generate the sessions from interested shoppers just in seconds.

Besides that, thanks to the “Time to Live” feature of web push notifications you can configure the notifications not to be received after a specific offer deadline, in order not to disturb the shoppers with an offer which is already expired.

5. Create expectation and increase your opt-in rate

If you plan your Black Friday Sale strategy with time in advance, you can start communicating with your audience a lot earlier. Create a hype around the big shopping holiday. Let visitors know in advance that you have something amazing prepared for them in the upcoming days and that you want them to be first to hear about it through web push notification messages.

During this time, you can even implement some A/B testing. Evaluate how and which messages perform and engage better with your audience. You’ll gain an amazing understanding and leverage you can use in your business’ favor when planning your final Black Friday Sale messages. 

Remember to  take into consideration the time frames when planning your Black Friday push notifications messages. Users should not receive BF themed shopping reminders after the sale has ended!

We hope these tips will help your Black Friday Sale planning!

For more info on how to create an effective strategy check out:

How to Orchestrate your Marketing Strategy on Multi-Channel