Category: Web Push Notifications

Chrome’s New v80 Update to Block Spam Web Push Notifications

Google Chrome has released a new update for its version 80 on February 4, 2020. This update has been hugely important for websites using push notifications so they can keep interacting with their users. This update comes with a new feature which stresses the importance of the user experience, because it will start blocking web push notifications from websites who are not using push notifications in a UX-friendly way. Based on the ‘block’ and ‘opt-out’ rates of a website and of a user, some websites will be automatically blocked from sending push notifications.

While it is supposed to decrease and prevent cross-site web push notifications and unsolicited requests, Google’s own developers highly recommend reading about their new updates in order to not have your push notifications automatically blocked. 

In which conditions will Google block my push notifications?

To avoid being blocked, you first need to know the scenarios that can make your push notifications become blocked:

The first scenario is where Google Chrome enables the blocking of web push notifications automatically based on the behavior of the user. For instance, if a particular user continually blocks push notifications, it will assume the notifications are disruptive to the user’s workflow. This would result in a bad user experience. 

Secondly, if a website has exceptionally low opt-in rates for push notifications, all push notifications will get blocked for every user. As Google gathers data (since it is still a very recent update), the effects of this will eventually become more prominent. 

Also in the future, we can expect new features of this update to contain consequences for websites abusing their web push notifications. 

“Later in 2020 we plan to enable additional enforcement against abusive websites using web notifications for ads, malware or deceptive purposes. This enforcement will be described in detail in a future blog post.” –PJ McLachlan, Product Manager Google Chrome

 The Quiet UI feature

The new Chrome update will also introduce a new feature called Quiet UI, which will be available on desktop and mobile. The function of Quiet UI is to give the user an alert that certain web push notifications have been blocked, and thus they will be given the chance to unblock it. 

First-Run-Desktop-Mobile-Together

With this, the users are also able to enable “quieter messaging” manually, or entirely disable the notifications. When enabling the quieter messaging, Google will once again block certain notifications which are assumed to be disruptive to the user. 

The New Chrome User Experience Report

On February 11, 2020, the Chrome User Experience Report (CrUX) was released. This publicly accessible report started providing an insight into notification permission responses by typical users expressed in rates based on four actions: allow, block, dismiss and ignore. Anyone will be able to look up these numbers for any website, which comes in handy with making comparisons and benchmarking. Furthermore, it has the option to visualize the chosen data as seen below: 

crux-gnews
You can get more information on this new public data and how to check the opt-in rate of any website on this link.

How to make sure Chrome does not block your notifications

The regulations regarding web push notifications are changing and becoming more complex for website managers, but the main concern for these managers will always be providing a better UX. Managers should also have the same concern while using web push notifications on their website. 

The goal for these website managers to prevent any blocking is to increase the opt-in rate and decrease the ’block’ and ‘opt-out’ rates. Some ways to do this would be to follow Google’s best practices guidelines. These important practices include no irrelevant and excessive notifications, and requesting permission from the users in a timely manner. It has shown that first time visitors don’t enable notifications as quickly. With that being said, effectively using these practices are explained in this permission ux post and this 5 minutes video.

Another helpful tip would be to test whether your website and notifications are in line with the future updates. This can be done by checking your push notification permission process on Chrome Canary. This free-to-use browser allows you to test unreleased features of the upcoming Chrome versions. This way you will be able to test its effects on your website.

However, the most effective tip for making sure Chrome does not block your web push notifications would be to delight your users by sending the most relevant notifications at the best time for them completely based on their behaviour. Basically that’s why Frizbit exists. Behavioural push notification campaigns of Frizbit offer you to provide the most relevant engagement experiences on auto-pilot through web push notifications. With the use of hyper-personalised notifications based on user behaviour, the relevance of your notifications increases and minimizes opt-out rates. Request a demo on Frizbit.com

The key Digital Marketing Insights from 2019 to 2020

2019 was a year full of new trends, events and updates within the digital marketing world. In this article, we are going to take a look at what happened in 2019 and what kind of insights you can use in 2020 for your advantage. We will do this based on the following topics:

1. Search Marketing Updates of 2019

When it comes to search marketing, a bunch of things changed in 2019. Let’s first take a look at the Google algorithm updates, because they definitely had a big impact on search marketing in 2019.

Google Organic Updates of 2019

  • Google Search March update

The first update of 2019 was a big one. The update mainly affected YMYL (Your Money or Your Life) websites. Google started favoring websites that are more trustworthy, especially when people search for sensitive keywords. 

  • Google Search June update

In this update, Google started showing video carousels a lot more. In 61% of the searches, a video carousel will show up now. Also some news sites got affected. Google raised the quality bar for news content. 

  • Google Search September update

The last core update in 2019 was one that again gave more priority to video content. YouTube even overtook Wikipedia in the US Google Index. This means that video content is very important for your SEO.

  • The BERT algorithm

BERT is an open-sourced technique for natural language understanding. This update should improve the understanding of queries, especially the longer spoken or written queries. 

These were the major updates that Google rolled out in 2019. The conclusion is that authoritativeness, expertise, and trustworthiness are the most important factors in your content to show to Google. And since the showing of video snippets have massively increased, video content is more important than ever.

Google Ads Updates of 2019

Pay-per-click advertising has changed digital marketing forever. In 2019, Google said that it has generated 32.6 billion in revenue from advertising, which is an increase of 16%. Google Ads is still increasing and that is why it is important to look at what happened with Google Adwords in 2019.

  • Removal of average position

Google removed the average position metric from Google Adwords because it does not tell the whole story. When you have the first position, it does not mean that you are shown at the top of the SERP. Organic searches could be on top of you for instance. So because of this Google decided to favour other metrics.

  • Evolution of phrase and broad matches

In 2019, Google announced that phrase match and broad match modifiers now also show to same-meaning variants like synonyms and paraphrases. This means that your keywords can show up for more queries, that have similar meanings. Google is saying it did this because the intent behind a query is more important than the semantics within a query. 

  • New affinity audiences and in-market audiences

In October, Google added two brand new audiences: seasonal event segments for in-market audiences and affinity audiences. With in-market audiences you can now target your ads to exclusively users that actively search for products or services like yours. With affinity audiences, you can target people that have shown an interest in a particular topic. 

  • Bumper ad creator

Lastly, Google introduced a bumper ad creator for everyone. Not every business has the resources to produce professional videos. So that is why you can now create a series of six-second Youtube Ads in a very easy way. Perfect if you do not have the resources to do this yourself. 

These were the major updates that Google Adwords released in 2019. There are some other updates that we did not mention here. You can find a full list of the biggest updates in Google Ads on Google Ads Announcements.

2. Marketing Automation Updates of 2019

Marketing Automation has been becoming increasingly popular over the last few years, and as of now, on average 51% of the companies are using Marketing Automation according to Email Monday. CMOs are allocating one third of their budget in marketing technology. Also, according to Salesforce, the fastest increasing tech solutions are Artificial Intelligence (+155%) and Marketing Automation (+104%). 

  • Multi-Channel Automation Platforms

What is becoming more interesting now are Multi-Channel Automation platforms. These platforms offer the ability to create and execute contextual marketing campaigns in multi-channel and they  are hyper-personalized for each user. Companies that use omnichannel strategies achieve 91% greater year-over-year customer retention rates than a business that does not use it.

But how do you create an omnichannel experience for your customers? There are popular multi-channel platforms such as Salesforce, Infusionsoft, Hubspot for B2B and Frizbit for Marketing Automation for e-commerce. These would help you engage with your customers in multi-channel. 

  • Web Push Notifications

One of the other things that got hold of the marketing automation world is web push notifications. Through web push notifications, you can send personalised notifications to your customers on almost any web browsers like Chrome, Firefox, Safari and Microsoft Edge. This channel is very effective and profitable, because you can send messages even if the users are not on your website and bring them back. Some platforms such as Frizbit embedded it to their automation platforms so that you can use it as a retargeting channel. So you can trigger push notifications based on user behaviour and run personalised campaigns, in cart abandonment or form abandonment.

frizbit-automation-use-case-1-cart-abandonment-1-e1568110270768

  • Chatbots

In 2019, the usage of Chatbots has increased even more. Chatbots have also become more AI-driven, capable of handling complex human interaction with ease and are now taking over traditional conversational services.

Most companies prefer in-built chatbots on their websites as they facilitate enterprises in providing instant customer interaction. For instance, Slack and Twitter messaging platforms are preferred by majority businesses.

Messaging platforms like Facebook Messenger have had huge success with Chatbots since opening up integration for brands. Over 60 percent of users who received a chatbot ping on Messenger engaged with the message.

WhatsApp Business allows brands to integrate chatbots with their API, opening up a whole new avenue for brand-user engagement. With 1.3 billion active MAU’s, this is a tremendous opportunity for businesses big and small. 

The use of chatbots in business will evolve in the coming years – the design and architecture inevitably improving. So watch this space and keep a close eye on what happens through 2020 if you have designs on having your own chatbot in the near future.

  • Machine learning, AI and Hyper Personalisation

You are probably seeing it everywhere, Machine learning and AI. At the moment, it is the new world the marketers will benefit in many areas  from hyper-personalisation of messages to bid optimisation or from content creation to product recommendation. We will have smarter marketing platforms, which yield more returns and profitability. Now many tools have started implementing but we will have to wait a bit for a perfect solution for smaller to medium size brands.
When it comes to Artificial Intelligence (AI), it is a perfect way to hyper-personalize your message to customers. But there are also companies like Amazon, that use AI, to recommend products to their users that are most likely to appeal to them. AI is very promising so you should follow this development carefully so you can be among the first ones that use this technology to their advantage.

3. Content Marketing Updates of 2019

Content Marketing offers a tremendous opportunity for businesses to boost their results. You should do this by delivering valuable and relevant content to users. This can improve your online reputation, build a community and grow supporters of your brand. In 2019, a number of changes evolved. 

  • Video content

You are probably seeing it everywhere, video content. That is not surprising, because video is a highly engaging format for content. According to Forbes, 88% of the average user will spend more time on a website with a video than one without. And Hubspot is saying that 54% of consumers want more video content from a brand or business they support. So if you are not using video content in your content strategy yet, start using it now. 

Video Engagement Users

  • Podcasts

Podcasting has massively increased in popularity in the last decade. The amount of listeners has tripled in the last decade and it is expected to grow even more in the coming years. It is important though to not just start a podcast, but have an idea about what your goal is. Approach it as you do for the rest of your content efforts. 

  • Content for voice

With the big increase of voice assistant usage like Alexa and Siri, the way people search changes a lot. While before, people would search for, ‘time China’, people now with the usage of voice recording search for ‘what time is it in China?’. This means that it is important for content marketers to start adapting their content creation for voice searches. 

  • The state of content marketing

Backlinko analysed 912 million blog posts to understand the state of content marketing. This is what they found: 

  • Content marketing costs 62% less than traditional marketing
  • Long-form content got an average of 77.2% more links than short articles. 
  • Question headlines got 23.3% more social shares than headlines that don’t end with a question mark.
  • “Why” and “what” posts, as well as infographics, received 25.8% more links compared to videos and “How-to” posts.

4. Social Media Marketing Updates in 2019

In 2019, a lot changed on social media. Facebook had a massive redesign, Instagram got a new scheduling tool and LinkedIn expanded options for freelancers. 

  • Facebook

As reported by Pocket-Lint Facebook got a massive redesign, described it as a much cleaner, with more of an all-white look. It also has a dark mode now too.

This redesign is supposed to put an emphasis on Groups and Events, which have become two of the biggest reasons people visit Facebook on a daily basis. The means the News Feed is featured less, which is probably good news for users overall. 

  • Instagram

Instagram got a little less Insta with the new scheduling tool. You can now schedule feed posts and IGTV videos through Facebook’s Creative Studio. This new feature supports single and multiple photos along with videos. And you have the option to share it to your Facebook page as well. Once your copy and media assets are set, use the calendar to schedule the post. Hopefully the ability to schedule Instagram Stories is right around the corner.

  • LinkedIn

LinkedIn has expanded options for freelancers who use the platform. Now you can “find an expert” post option. To create a new “find an expert” post, you would go to post an update like normal, select the “find an expert” option, and then answer a few brief questions about the services and skills you’re looking for. This will help freelancers decide if they’re right for the job and if they should reach out in hopes of cutting down search time. “Find an expert” posts also stand out a bit more on your feed to draw extra attention.

  • Best Time To Post

During 2019, Sprout Social updated their best-times-to-post study. This is what it showed:

  • Instagram: highest engagement on Wednesday and Friday between 10:00 a.m. and 11:00 a.m. 
  • Facebook: highest engagement on Wednesday from 11:00 a.m. to 1:00 p.m.
  • Twitter: the best days to post are Tuesday and Wednesday.
  • LinkedIn: highest engagement on Wednesday between 9:00 a.m. and 10:00 a.m.

These were the things that happened in Digital Marketing in 2019. We also published a blog about what the marketing trends in 2020 will be. Check it out here.

7 Christmas Campaigns & Tips for Web Push Notifications

The time of the year everyone who sells online has been waiting for is finally here.

Christmas offers a great opportunity to amaze your audience. While there are numerous ways how you can amaze your clients, nothing beats an impressive Christmas marketing campaign.

I will first give you some numbers to show why you shouldn’t take the Christmas shopping lightly as a retailer.

  • Around 20% of holiday purchases are based on impulse
  • An average consumer will spend $1,048 on Christmas gifts and decorations in 2019.
  • 56% of consumers plan to shop online.
  • 73% of all consumers use their phones and tablets to search for the best presents, even if later they go to an offline store.

If you want to be a real winner this Christmas season, you should have your campaigns ready to go. Next to that you should not only be able to deal with the increase in sales but more importantly be able to catch the eye of your clients. This will happen with creative campaigns that will persuade them to buy at your store.

You can of course do this through the traditional marketing channels like email, but there is a clever marketing channel that is way more effective for bringing customers back. This channel is Web Push Notification.

Why choose Web Push Notifications for Christmas Campaigns?

Firstly, it is very easy to install web push notifications on your website and you can directly start collecting opt-ins after a 10-minute setup. Web Push Notifications also have x3 higher opt-in rate than emails according to Sumo, which means that you can build a new subscriber base more quickly than email and start re-engaging with your users.

Secondly, Web Push Notifications absolutely don’t require any personal data from the end user unlike email or SMS. With that, web push notifications are GDPR compliant by nature.

Also, you can reach both mobile & desktop users without having an app. It is the most engaging channel with an average CTR of 8.5% vs 2.4% on the email channel according to Mailchimp.

To give you an idea what you can do with this channel for Christmas season, we’ve put together some tips for christmas branding in push notifications and 7 Christmas Web Push Notifications campaigns to help you get a higher CTR and ROI than ever before.

Tips for Christmas Branding in Push Notifications

  • Logo

    You can update your logo during the Christmas period, to give it a festive look that your clients can’t miss. This would definitely increase CTR’s in both manual and automated push notification campaigns. You can use a Santa Claus, hat, sleigh, snow, reindeer or christmas decorations, tree, candy, etc.

  • Action Button

    The call to action button can be adjusted in combination with the logo, with another item related with Christmas as listed above.

  • Image

    You can design custom images to grab your customers attention and get them to visit your campaign pages. It is also recommended to use christmas branding matching with the rest of the elements in the notification.

  • Colours

    To let the message pop-out it is recommended to use contrasting colours. You can use a red or green colour over a light background, or white color over a red or dark background.

7 Not-to-miss Examples of Christmas Campaigns with Web Push Notifications

1. Free Overnight Shipping

To start the list off, we chose the free overnight shipping method but with a holiday makeover.  We give a certain urge to buy in the message by saying they have to buy before 9PM to get the free overnight shipping.

screenshot 1 Christmas blog

2. Christmas Discount

Christmas is for family, that is a given. Therefore, it is a great time to approach your visitors by wishing them a happy holiday season and offering them an incentive to start buying things at a discount on your website for their families.  

screenshot 3 christmas campaign

3. Christmas Coupon

Everyone loves coupons, right? Those coupons work especially good in the holiday season when visitors need to buy a lot for friends and family. For this notification we did a personalised version with image and call-to-action button where visitors can sign up and get a coupon.

screenshot 2 Christmas Blog

4. Christmas Welcome Campaign with Sequence


Christmas is a good time to get new customers and with this campaign you can let them know you think about them in an automated way. The first notification will be sent when a visitor signs up to the platform and they can get more information through clicking on the action button with ‘Click here to get started’. Three days after the initial push notification the user gets the second push notification with some tips. Through this way you nurture your leads and you refer them back to your site.

screenshot 4 Christmas campaignscreenshot 5 Christmas blog

5. Countdown till Christmas

Let customers know there is not much time left for Christmas shopping and give them the urge to shop through adding a timer or countdown to Christmas clock to your notifications.

screenshot 6 Christmas blog

6. Welcome Gift Campaign

Who doesn’t love free gifts? Everyone right. Give your customers a small gift when they sign up to let them know you are grateful that they signed up.

screenshot 6 Christmas campaign

7. Xmas Gift Campaign

Why just leave it at giving your customers a small gift when they sign-up? Why not give them a gift as well just for Christmas to let them keep coming back to your site.

screenshot 7 christmas campaign

How to Orchestrate your Marketing Strategy on Multi-Channel?

Many companies are taking advantage of managing their communication with their customers over multiple channels, leaving most of these channels to be managed by different teams or parties. The result of this strategy is that their customer is being sent different messages over different channels. Instead of attacking users with irrelevant information over different channels, companies should start to cater to their customer’s personalized needs and interests while managing them centrally. If you are not catering to your user’s preferences and interests, your user is more likely to opt-out from all communication that connects you directly to your user.

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

Multi-Channel Marketing Orchestration via Web Push, SMS, Email, App Push

In today’s day in age, customers have all of the power, leaving sellers constantly trying to compete against each other in order to get the end result necessary, which of course is to bring that customer back and consider them when planning from future purchases. To adapt to this reality, businesses must strive to make it as easy as possible for customers to gain access to their site. This is made possible by the sheer orchestration of all of your communication centralized on different channels, so that you are able to interact with your users in the most effective way possible. Therefore, creating a simple way for users to receive the same message over different channels, creating an effective strategy for retaining users.

Why Should You Utilize Automation Through Multi-Channels?

Value has more to do with being there for people rather than selling the industry’s best. Thus, resulting in an increase of customer retention. This is vital, because even a five percent increase in customer retention can raise profits by 25-95 percent. If you are not already sold by this statistic, imagine this: It costs five to 25 times more to get a new customer than it does to keep the customer you already have. Therefore, it is important to keep that user engaged through multi-channel marketing.

Segmentation and Triggered Messages on Multi-Channel Marketing

Segmentation and Triggered Messages on Multi-Channel Marketing

Benefits of Multi-Channel Marketing Orchestration

  • Reach more customers on all of the channels that they prefer
  • Drive more traffic to your website/app, therefore generating more revenue
  • Engage with anonymous users who prefer not to share their personal info, via push notification channel
  • Able to create a customer engagement journey through scenarios and templates created for each channel to be sent at the best time for each
  • The user and campaign analytics that Frizbit provides, allows you to track performance of your campaigns on each channel
  • Optimize your pitches and discover how to connect better with your customers on a more personal level, with A/B testing and machine learning
  • Engage with customers in a less overwhelming way
  • Successful with companies operating in multiple locations and languages—Frizbit is able to plan specific marketing campaigns for specific regions or a targeted audience coupled with unique product offerings—building long-term loyalty through localization and multilanguage feature
Example of Creating Sequences on Multi-Channel Marketing

Example of Creating Sequences on Multi-Channel Marketing

The Different Forms of Multi-Channel Marketing

1. Email Marketing

Email Marketing Example on Multi-Channel Marketing

Email Marketing Example on Multi-Channel Marketing

one of the most common and effective methods of marketing

  • Instead of bombarding users with emails every day, Frizbit is able to strategically build a series of emails (combined with the other channels) that will grasp your user’s attention during the time that is best selected for them
  • Able to build a subscriber list
  • Customers appreciate and want to learn more about what you have to offer on a timeline that makes sense for them
  • Provide a call to action—show customers the action you are encouraging them to take next

 

2. SMS Marketing

SMS Marketing Example on Multi-Channel Marketing

SMS Marketing Example on Multi-Channel Marketing

98% of all text messages are read and only 22% of emails are read

  • Giving you a direct line to your customers, instantly and virtually guarantees that they will read it
  • Texts are an intimate tool—they relate to close relationships (giving customers a reason to stick with you)
  • Frizbit is able to send out automated and personalized text messages to each customer based on their actions X hours after they abandon website
  • Speed and convenience is essential—instant access to everything
  • After sending an email, customers will benefit greatly from receiving a SMS reminder that they have received an email containing specified information

 

3. Web Push Notifications 

Web Push Notification Example on Multi-Channel Marketing

Web Push Notification Example on Multi-Channel Marketing

a one click process to redirect customers to your site

  • Send directly to their device via browser at any time, even when they are not on your website
  • Send urgent sales alerts, out of stock availability, price drop alerts and cart abandonment reminders
  • Schedule notifications
  • Easily reach consumers through mobile and desktop in real time
  • Enhance user experience without requesting personal information such as an email—just by clicking allow, is enough to start sending push notifications

 

4. App Push Notifications

App Push Notification Example on Multi-Channel Marketing

App Push Notification Example on Multi-Channel Marketing

targeted notifications that can really bring people back at the right time and ensure your service is not forgotten

  • Mostly the same as web push notifications, except they are sent for the app
  • Reel customers back in by giving them a reason to come, sometimes all it takes is that extra push

 

Integrating Multi-Channel Strategies

In today’s society, it can take up to twenty impressions across multiple marketing channels to convince a potential customer to take action. Some companies stress that they are overwhelming their customers by repeating a message, but this is not the case. Most of the time customers will not read the entirety of the content being sent to them, but by solely receiving those automated messages, it is sparking curiosity in their minds. Users need to see the message you are trying to convey multiple times before they actually begin paying attention. This is easily done through consistent messaging across multiple channels.

It is predicted that customers will likely interact with at least two marketing channels out of the many offered, so Frizbit ensures that they are consistent with their information across all marketing channels. With stable content, this will ultimately make your brand memorable. When viewing automated messages, people are looking for content and products that interest them personally. Frizbit is able to fulfill these needs by collecting user data after gaining permission from the user and targeting customers based on their interests, ultimately, bringing your customer back.

Start marketing your brand over multi-channels collectively by signing up for Frizbit today!

 

How to Increase Travel Bookings Through Automated Campaigns

Booking abandonment rates within the travel industry are at over 80 percent, according to Leonardo.com. These rates are a result of the longevity of the purchasing process involved when looking into flights, hotels and all things travel-minded. This type of planning takes up some serious time, and in our busy lives, it has become quite difficult to find that time. Travel businesses should take initiative in recovering abandoned bookings for their customers through marketing automation campaigns.

Web push notifications are a new channel that you can utilize to communicate with anonymous users in an automated way, in order to bring them back to your website. They offer customer engagement, increased revenue opportunities and customer satisfaction without requiring an email address.

Online travel websites are benefitting the most from the use of automated push notifications, within all other industries. Through all stages of the booking process, companies are able to send relevant and personalized notifications that will help increase conversion rates and boost customer satisfaction in the newest and most convenient way available.

How Can Travel Sites Bring Customers Back Through Automated Push Notifications?

1. Notify Users About Travel Deals

Starting at the beginning of the purchasing process — Most users begin by researching various destinations and costs of different hotels and flights. Imagine finding a hotel or flight that is of interest to you, but the price is far too high for your liking. Instead of having to go through the hassle of monitoring that hotel or flight each day in hopes for a price drop, imagine how much easier it would be if you were alerted through a push notification regarding that specific price reduction.

These notifications have the unique ability to contact users about broader sales and target people based upon their specific interests. For example, if you are running an early summer discount sale, you might target users who have previously searched for sunny destinations along the coast in order to alert them of a new or upcoming sale within that area of interest.

travel1

Push notifications help trigger the beginning of the travel planning process and gives that extra push that is necessary in finalizing their decision.

2. Abandoned Booking Reminders

Cart abandonment is a major issue within the travel industry because of the longevity of the booking process. Research is a very crucial part of travel and users tend to first research many websites in order to find the best deal for them. Nearly 40 percent of users agree that they abandon a travel website simply because they are still researching other options.

travel2

By retargeting users through push notifications, travel companies are able to remind users of what they were previously looking at and also provide recommendations to the user based upon what they formally looked at. Again, the idea is all about benefiting the customers and making the booking process easier for the user.

3. Cross-Sell Campaigns

Travel businesses should take full advantage of cross-selling because it offers opportunities to sell services such as hotel bookings and car rentals after the customer has booked their flight. In addition, in-flight services can also be offered such as preferred seating, pre-paid meals and in-flight entertainment.

Cross-selling and up-selling not only project increases in revenue, but also drive consumer retention.

travel3

4. Deliver Travel Plan Alerts

Once your user determines their destination and books the trip, push notifications become a great communication tool bridged between the website and the user. Updates on future travel plans are notifications that users tend to find very helpful.

A few push notification campaigns that would be of great contribution could be preparation alerts.

  • Luggage Reminders: Get ready for your trip by packing those bags and adding any extra luggage you may need
  • Check-in Notices: Time to check-in for your flight tomorrow
  • Delay Updates: There has been a change in your flight due to weather, keep updated with our app

travel4

Real time alerts make your user’s travel experience run smoother and increases the chances of a rebooking through your company in the future.

5. Share Useful Information About an Upcoming Destination

Information featured on mediums, such as blogs, have the outreach available to share information on ideas such as popular destinations or the best restaurants in that particular area. Blog posts share attractive information on destinations and in return, excite travellers.

travel5

If your site runs a blog or another source containing informative content, you will then be able to trigger push notifications pertaining to that content to users who have booked a trip to that specific destination. Not only is this drawing automatic attention and bringing more traffic to your website, but it is also offering quality content to your users who are more likely than not, to find it relevant.

6. Post-Trip Suggestions

Through push notifications, it is possible to send automated suggestions regarding new destinations that your customer may like to discover based on their previous destination choices.

If a customer formerly purchased a flight to Palma, a suitable suggestion would be a destination such as Seville, another city located in Spain. Bringing the customer back is the ultimate goal and by suggesting new locations, you are able to spike curiosity among your consumer and in return, sending them running back to your site.

travel6

7. Offer Customers Travel Planning Advice

Take into consideration, sending helpful tips that will help give your customers information on how to save money. This will help you to gain their business and bring the customer back instead of traveling to a competitor’s website. An example of a push notification campaign that could be put in place, could be a number of travel alerts regarding popular travel times, such as the holidays and summer.

travel7

These notifications make reaching out to the user easy by informing them when flight or hotel prices are expected to rise, the cheapest days and months to travel, among other traveling tips. This encourages users who are starting the booking process to continue visiting your site and will keep your company relevant and fresh in the minds of potential customers.

You can start utilising marketing automation through web push notifications with Frizbit now. Create an account on frizbit.com right now and start a trial on your website.

Ecommerce Holiday Marketing Calendar & Campaign Ideas

 The final quarter of the year makes up more than its share of revenue at 30%. Yet, revenue intake expands beyond the final quarter and requires planning in advance. One in five holiday purchases will be based on impulse. Therefore, in order to receive the most success, retailers should have their campaigns and communication ready.

Holiday Campaigns are mainly known for Xmas & New Years, but there are Much More Opportunities Year Round to Boost Sales!

There are endless opportunities to help increase revenue throughout the calendar year, including some of the most popular being Valentine’s Day and Mother’s Day. Beyond these, each new month brings a new marketing campaign waiting just around the corner.

Ultimate Holiday Campaign Calendar for Marketers with Campaign Ideas for 17 Important Date

Campaigning is made simple when it is utilised effectively. Lately discovered web push notifications channel is super effective in sending holiday sales alerts and sharing exciting offers. They are built to grab a desktop or mobile user’s attention even when they are not browsing through that website. They act as a message delivery system, adding a personal touch to better target and engage with an audience. It’s much easier than e-mails to collect subscribers and it’s also more effective in re-engaging. Push notifications are able to contribute to a company’s success year round by building anticipation, keeping subscribers updated and bridging the gap between brand and consumer. That’s why the following sample images are prepared in web push form!

  1. January 1st — New Year’s
    Use this opportunity to wish your consumers a Happy New Year and encourage the celebration of new beginnings. This is the perfect way to endorse the act of planning for the upcoming year.
    0101 New Years Campaign Screenshot
  2. February 4 — Super Bowl
    The Super Bowl is the game that NFL fans wait for all football season. It is watched all over the world and one of the biggest days for advertising.
    Super Bowl Campaign Screenshot
  3. February 14 — Valentine’s Day
    Valentine’s Day not only attracts couples, but any emotional being ready to project love into the lives of others. It is a day driven by romance and love, and those patiently waiting to order their chocolate covered strawberries, flowers, etc.
    Valentines Day Campaign Screenshot
  4. February 16 — Chinese New Year
    This Chinese festival is celebrated at the beginning of the lunar Chinese calendar. This date is the perfect time to connect with your customers. 2019 is the year of the pig!
    Chinese New Year Campaign Screenshot
  5. March 8 — International Women’s Day
    A public holiday dedicated to the focal point in the movement for women’s rights. A day to celebrate women and let them know how important they are.
    International Women's Day Campaign Screenshot
  6. March 17 — St. Patrick’s Day
    An Irish celebratory day in memory of Saint Patrick, the “Apostle of Ireland”, filled with Irish cheer, green and golds, leprechauns and normally lots of beer!
    St Patrick's Day Campaign Screenshot
  7. April 13 & 16 — Easter Friday & Monday
    A religious holiday with traditions associated with the Easter Bunny, colourful painted eggs and animal shaped chocolates. Let your consumers know you care about their traditions with an online sale on products!
    Easter Friday Monday Campaign Screenshot
  8. May 13 — Mother’s Day
    A day dedicated to all mom’s and mother figures. Mother’s day is a time to show how much they mean to you and though we can’t give them everything every day, they deserve to be spoiled with gifts and tons of offers.
    Mothers Day Campaign Screenshot
  9. May 28 — Memorial Day
    This holiday is noticed for remembering those who have passed away while serving in the armed forces. Memorial Day is a huge day for any major sale, considering most people are given the day off from school and work.
    Memorial Day Campaign Screenshot
  10. June 17 — Father’s Day
    A day to celebrate dads and those who act as father’s in your life. Let them know that their advice and efforts do not go unnoticed with a new set of golf clubs or a new shaving kit!
    Father's Day Campaign Screenshot
  11. July 4 — Independence Day
    A landmark day in US history, often celebrated with fireworks, red, white and blues and lots of family time. The perfect occasion for promoting all of those cookout necessities!
    Independence Day Campaign Screenshot
  12. August (US) & September (Europe) — Back to School Shopping
    The month to hit the stores for a new wardrobe for the upcoming school year. Consumers are ready to show off their new style and have everything new, the perfect opportunity to keep them up to date on new arrivals and the latest collections!
    Back to School Shopping Campaign Screenshot
  13. September 3 — Labor Day (US)
    A day to recognise the contributions that workers have made to the strength and prosperity of the US. Labor Day is another huge day to offer up major sales!
    Labor Day Campaign Screenshot
  14. October 31 — Halloween
    Halloween is a recognisable event which businesses, especially online, regularly use to communicate with their audience. This event is highly surrounded by trick or treating, the concept of carving pumpkins and dressing up in all kinds of costumes. Understand your audience’s interests and reach out with promo codes and limited offers.
    Halloween Day Campaign Screenshot
  15. November 22 — Thanksgiving
    Thanksgiving is all about giving thanks. Give back to your consumers and encourage the extended thanks to their families and those close to them with a sale on turkey dinner or a 2 for 1 deal on their favourite moscato.
    Thanksgiving Campaign Screenshot
  16. November 23 & 26 — Black Friday & Cyber Monday
    The sale days of all days! The monumental moment for retailers and online businesses to provide significant sale prices on their products. This point in the retailer timetable is the most important for marketers. The revenue brought in from these sale days, makes up 30 percent of the overall annual revenue.
    Black Friday Campaign Screenshot Cyber Monday Campaign Screenshot
  17. December 25 — Christmas
    Everyone shops for Christmas, that is a given. Therefore, it is a great time to approach your list of consumers by wishing them a happy holiday season and by encouraging them to get after all of the deals in order to prepare for the busy Christmas season.
    Christmas Campaign Screenshot

Why Should Retailers Invest in Web Push Notifications?

  • Send holiday sales alerts
  • Share exciting offers and contests
  • Send updates on new products and back in stock notifications
  • Offer gifts with purchases
  • Inform users on extended sales offers
  • Offer exclusive deals
  • Personalise the holiday selling experience
  • Don’t just sell products — sell the brand
  • Put emphasis on customer loyalty through engagement
  • Inform about time-sensitive deals and price drops
  • Encourage reviews

How Blogs Can Increase User-Engagement Through Push Notifications

Web push notifications on desktop mobile devicesWhat Are Real Website Push Notifications?

People sometimes tend to confuse web push notifications with pop-ups that get in the way of one’s virtual experience when actually browsing on a webpage. This is not the case for push notifications. Push notifications are intended to notify subscribers even when the users are not on the websitesimilar to how mobile applications inform their users.

Push notifications are quickly taking off and on the up rise in the technological community, according to Ritchie Pettauer, digital media strategist and pro blogger, who uses web push notifications to point readers to his blog whenever he publishes a new tutorial or a helpful article.

Once a blog post goes live, subscribers to that blog will receive a notification on their mobile or desktop device immediately and once the user clicks on the web push notification, they will be redirected to the URL provided by the blogger.

  1. Drive More Traffic to Your Website in Real Time

Web push notification example for blogs on desktopBeing able to bring the readers back again and again to the blog, increases traffic and in return, more reach is produced.Push notifications are the latest channel that is nudging subscribers and future viewers to return to that website. Web push notifications are proving to be a big advantage in the process of converting one-time viewers into returning visitors.

Once first-time visitors interact with a blog post that they had seen shared on a social media site, such as Facebook, they are able to also share that post if they enjoy it, but may never return to that particular blog again because they are not aware the blogger has published again.

Push notifications allow viewers to subscribe to the blog during their first visit, while the initial love for that content is still fresh. This helps to constantly increase traffic flow to that blog through repeating visits and easy access.

  1. Going the Extra Mile for Your SubscribersWeb push notification example for blogs on mobile

Web push notifications allow bloggers to send instant content to their viewers. Through welcoming and immediate interaction, viewers feel more connected to the blogger and like a top priority.

The instant interaction that web push notifications provide to an audience, allows that content to feel new, opposed to a blog post shared solely on social media that they found randomly scrolling through Facebook at night. By receiving that immediate notification to their mobile or desktop device, it allows readers to feel like they are a part of something and one of the first to view that content.

  1. Push Notifications Have a Higher Opt-in & Click Through Rate Than Email and Other Channels

Push notifications eliminate the hassle of signing up through an email address and the long process of providing all of your personal information. Along with this, users tend to click on these notifications right away, and if they do not, the notification is still subconsciously on their mind until they do.

How to collect subscribers easily with Frizbit

A sample process of how users can opt-in to push notifications on websites easily.

Whereas, emails tend to lay in a subscriber’s inbox or spam folder without any urgency to check the content. Having push notifications instead of emails is especially important for time-sensitive posts, such as topics on current events or a new trend. This allows the blogger to be considered the first to the story.You can also find more information at our blog post 7 Reasons to Start Using Web Push Notifications Now, on why push notifications are more effective than emails.

CTR Optin Rate Comparison with frizbit comp

Web push notifications allow subscribers to see that time-sensitive piece immediately. They also provide bloggers with the ability to promote a live or upcoming video broadcast and give exposure to their latest social media updates, which is helpful in the process of building a brand.

  1. Creating a Large Impact Through Minimal Effort & Time

Once web notifications are set-up accordingly for your blog, you are ready to go! Marketing companies, like Frizbit, begin managing those notifications and create personalized messages directed at your audience.These messages reach subscribers through all channels, with those subscribers being contacted as soon as you want and as much as you want.This marketing tool makes delivering real-time relevant messages to viewers, easier than ever with it only taking a few minutes to send a push notification.

Frizbit Notification Creating Screenshot

  1. Satisfy Readers with Relevant Content Directed at Their Interests

The priority is the subscriber. The idea is to keep them happy. As a blogger, you cannot expect all of your readers to stay updated with each post you make. This is especially true if the content being produced is daily or even weekly.Web notifications are a simple strategy that keep readers re-engaged with content. Frizbit allows you to segment your subscribers with their user behavior on the website, such as what content they have been reading in their previous visits. Therefore, you are able to send relevant messages about the topics that interest the user the most and avoid messages regarding posts that a subscriber might not be interested in.

Not only does this establish relevant communication between you and your subscriber, but you can also engage with them at the perfect time. You can achieve that by scheduling the notifications to be sent at specific times and as often as you decide. This allows for that extra assurance of a successful engagement, as well as the satisfaction of the subscribers.

Frizbit push notification scheduling screenshot

Begin Using Push Notifications Today and Don’t Let Those Posts Go Unread

frizbit create a website screenshot

Web push notifications create a demand of immediate action on the part of the subscriber. Subscribers are given the option to either close the notification or click on the notification, where they are taken directly to the content. Being able to interact with the content that a reader is viewing has become a vital element in user experience.

Create a free account with Frizbit today! Then simply select“Create a New Website” and insert the information for your blog. After that, you will be able to start sending push notifications in just a few minutes!

The Complete Guide of Web Push Notifications for E-commerce Marketers

At your e-commerce company, increasing online sales & revenue is probably your main goal which is going to last forever. In order to achieve that, you are using a mix of channels and platforms, such as Google Adwords, Facebook Ads, Retargeting Ads, Pop-ups, Emails, SMS, etc. But this year, if you’d like to be ahead of the competition, you have to add an innovative solution to your existing technology stack of traditional marketing channels. This new “hack” is “Automated Web Push Notifications”. It’s like automated cart abandonment emails but without email or product retargeting ads but without ads.

You might be aware of the “Web push notifications”, which are the browser version of the push notifications we know from mobile apps. With web push notifications, websites can get opt-in from users without email addresses and send notifications even when the users are not on the website.

Why to use Website Push Notifications at your Online Store?

  • Higher Engagement Rate: Web push notifications have x4 higher click rate than emails, with an average click rate of 8.5%, while emails have an average click rate of 2.4% according to Mailchimp.
  • Higher Opt-in Rate: Web push notifications have x3 higher opt-in rates than emails with opt-in rates ranging between 2–10% depending on the country, industry and type of website; while it is 2% for e-mails according to Sumo
  • Re-engage with Users Who Don’t Sign-Up: Many users prefer not to leave any personal information on the website, because of this they don’t sign-up or leave an email address for newsletters. But with web push notifications, you can bring them back even you don’t know their e-mail address.
  • No App Needed: Via web push notifications you can send push notifications both mobile and desktop users, without having a mobile application.

Yes, website push notifications is a quite nice retention channel in general and “manual” push notifications are very useful for blogs and media websites, BUT as an e-commerce you can make the most out of it only with “automated” push notifications.

How does push notifications on automation work?

  1. Scenarios: Define scenarios of customer journey, after which the notifications will be triggered and sent automatically. These are “IF this THEN that” type of scenarios such as “if the user abandon the cart after adding items then send a cart reminder notification after X hours”
  2. Templates: Create templates of notifications for each scenario and personalise them with dynamical parameters such as “Product Name”, “Product Image”, “Product Category”, “Customer Name”, etc.

Why Automated Push Notifications are Crucial for E-commerce?

  • Always to the right person: As push notifications are triggered by user behavior, always the most relevant users receive it. That’s why both click rates and conversion rates are quite high.
  • Automation is time-efficient: As notifications are triggered automatically with user behavior, you set the scenario and template once, and that’s it. So, you don’t have to spend any more time to write content of notification, etc.
  • Hyper personalised: You can personalise notifications not only with demographic parameters such as “First Name” or “Salutation” but also any dynamic parameter you have such as “Product Name”, “Product Category”, “Product Image”

Automated Push Notification Use Cases for E-commerce

Cart Abandonment Notification Example
Cart Abandonment Notifications: 

Probably the most effective and most converting campaign type ever for e-commerce, as 3 quarters of the carts are abandoned on the average. It’s very powerful as it can recover the abandoned carts even from the not signed-in users -which is not possible with cart abandonment emails- Strongly recommended for any type of e-commerce.

Scenario:
IF the user does [AddToBasket] event for a {Product}
AND does NEITHER [Purchase] NOR [RemoveFromBasket] event.
THEN send after X hours.

Product Retargeting Notification Example

Product Retargeting Notifications:

This is quite similar to the retargeting ads, now you simply don’t need ads to do retargeting. You don’t need to buy ads or deal with ad blockers, because you can do retargeting with notifications. Many users browse products but then leave the website without even adding to the cart. Now we can remind them the last product they have browsed.

Scenario:
IF the user does [ProductView] event for a {Product}
AND does NOT [AddtoBasket] event.
THEN, send after X hours.

 

Category Retargeting Notification Example
Category Retargeting Notifications:

Many users visits category pages, product listing pages or search result pages even before clicking on a product. Indeed, they take enough actions to tell us what they are really up for. Wouldn’t be great if we could send push notifications with their search terms or the category names of the products they have searched for?

Scenario:
IF the user does [ProductView] > 3 event where the {ProductCategory} = “PERFUME”
AND does NOT an [AddToBasket] event.
THEN send after X hours.

Periodic-Retention-Web-Push-Screenshot

Periodic Retention Notifications:

Most valuable users are always returning users. Then you have to bring them back periodically for a good reason.
You can create automated campaigns to invite them periodically back to the website with some incentives that you can provide, such as discounts or coupon codes.

Scenario:
IF the [Last Session] is more than X days, THEN send

Cross-Sell Notification Example

Cross-Sell Notifications:

If you are an e-commerce selling a lot of items which can be combined together? Then you can create cross-sell campaigns to automatically suggest a complementary product some days after the customer completes their purchase.
Wouldn’t be nice to complete their look?

Scenario:
IF a user does [Purchase] event
AND there is a combination product
THEN send after X days

Up-Sell Notification Example

Up-Sell Notifications:

Most of the time users are confused with the alternatives and they are waiting for someone to say “this is it!” as the salesman in a fashion store saying “If I were you, I would buy that”. Then why not doing the same digitally? Create an up-sell campaign for automatically suggesting the user with your battleship of your collection.

Scenario:
IF the user does receives [CartAbandonment] notification for a {Product}
AND does NOR [PURCHASE] NEITHER [RemoveFromBasket] event.
THEN send after 2 days.

The New Permission Marketing after GDPR

New methods and tips for brands to do permission marketing after losing majority of their mailing lists due to GDPR

What is Permission Marketing?

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. 

The term of Permission Marketing was coined by Seth Godin in 1999 on his book with the same name “Permission Marketing: Turning Strangers into Friends and Friends into Customers”. This concept can be defined as the antecedent of inbound marketing. It inspired many brands to shift how they do marketing. It encouraged (only some of) the brands to stop bombarding their audience with advertising in paid media and to reach out to them with a type of content they promise after getting the permission from them. You can read more on the article on Seth’s blog.

Examples of Permission Marketing

Landing pages which request our email address in order to send us a white paper, an e-book or invitation to an event or webinar can be some decent examples of permission marketing. The most common example by brands is that they ask e-mail addresses to send their newsletters. It’s also common to incentivise by offering a discount for e-commerce companies.

Channels of Permission Marketing

Even though it has been used as synonyms, permission marketing is not all about email marketing. There are many other and effective opt-in based channels.

  • Email marketing has been flagship of permission marketing channels for many years, due to being more affordable and direct.
  • SMS marketing has been used widely as well, as it is quite powerful to reach users in seconds, but harder to get the permission for a mobile phone number and it’s more expensive per each message sent.
  • Direct mail, another popular channel of old times, are mainly forgotten in most of the countries now at least for many digital businesses. In your mailbox I bet you are finding some brochures about the supermarkets or services around your location, but you didn’t give permission for that, did you?
  • Social media channels such as Facebook or Twitter are some other channels can be counted as permission marketing as end users follow or like pages and brands share their information or updates via there.
  • Push notifications came to our lives as the newest method of opt-in based marketing channel. We have push notifications in our lives since 2009 on mobile apps and mainly since 2015 on websites.

But Permission Marketing was Really Permitted by End Users?

If it was really permission based, why are we receiving emails or text messages from the senders that we have never permitted? As an end result, these channels are identified as “spammy” by end users. But what is wrong with them? That’s due to the fact that, these channels are inherently weak for privacy and personal information, which allows this conclusion to be drawn.

On all of permission marketing channels except push notifications, the medium requires a type of disclosed address to convey the message to its subscriber.

  • For email that’s the email address.
  • For sms that’s the mobile phone number.
  • For direct mail it’s the work or home address.

One can easily copy and paste a spreadsheet with thousands of emails or phone numbers in seconds and start spamming. That’s why these channels can be used to spam, even though no consent is given.

Why GDPR was Rolled Out?

It is not only hackers, who find insecure databases to steal information from, causing you to receive emails from people that you don’t know. In the opt-in pop-up of many brands, even without you realise or tick a box, you accept to share your contact data to the 3rd party partners of that brand. That’s why all your personal contact data are spread on different databases all over the world. That’s quite improper, no? All of this information is personal information and it should be treated as such by the brands. European Union believes so, too.

As a response to that European Union rolled a new comprehensive data protection law which is called General Data Protection Regulation or “GDPR” in short. GDPR was adopted in April 2016 by the EU Parliament and became effective on May 25, 2018.

Permission Marketing after GDPR

If you are based in EU or at least you are serving some customers within EU soil, hopefully you took the necessary means to comply with the GDPR.

There are some notable requirements brought by the regulation regarding the permission marketing.

  1. The consent should be given explicitly. It cannot be collected in silence or pre-ticked boxes.
  2. Separate consent boxes should be used for accepting to receive emails and accepting the other terms of the service.
  3. Keeping a record of the consent as an evidence including who gave the consent, when gave the consent, for what they gave the consent, where they gave the consent and if they have withdrawn consent or not.

The latter is a requirement affecting both the consents which will be collected in the future and which have been collected in the past. In case you haven’t kept the record or if you basically haven’t get the consent before, then you have to ask for the consent again. Exactly this point made lots of companies lose 90% of their email databases.

Just like the size of the opted-in email database dropping by 90%, then effectiveness, opens, clicks and revenue should drop by 90% from this channel, as well.

How to Grow your Database Again after GDPR?

The first idea to come to your mind is probably showing more pop-ups to get their e-mail address and consent, right? Yeah, but that’s not a really good idea, because that’s your reaction after losing the permission to communicate with 90% of your email database.

Why to push too hard to grow your email database? Users are already fed up with sharing their personal information to be contacted and they are much more sensitive about their privacy more than ever.

You should consider building a new database of a brand new channel:
Push Notifications.
If you have a mobile app in place, mobile push notifications;
If you have a website, website push notifications;
If you have both, use both!

You Should Start Building a Push Notification Subscriber Base, because…

  • It doesn’t require any personal information from users such as email address to deliver a message, update or offer.
  • It’s technically impossible to send a message without getting the consent.
  • It’s very easy to opt-in and opt-out.
  • It’s inherently secure as the consents are given to the domains and they cannot be faked, copied or shared to a 3rd party.
  • The consent data is stored on the secure push notification servers of the browsers you trust.
  • It naturally complies with GDPR, unless you use a data processor who doesn’t comply with GDPR.

Boost your Permission Marketing with Push Notifications

Push notifications are perfect complement for your permission marketing. It doesn’t cause any problems using emails and push notifications together and you can use them hand in hand.
As push notifications are free of personal data, you can still get consent from privacy-concerned people for push notifications who wouldn’t opt-in to the emails. The opt-in rate for push notifications are usually much higher than emails, so you would grow your database much faster with the inclusion of push notifications to your permission marketing toolset.

5 Important Points to Decide Which Push Notification Solution to Use

A list of 5 most important points to consider while making the decision on your browser push notification provider and setup.

No matter if you are a business owner, a digital marketer or a marketing agency, either you have been already or will be at the position to start using push notifications on your website. But there are a series of decisions to be made: which provider to choose, what features to look for, what kind of setup to do. Should you choose the first provider that reached to you or should you choose the provider that you see on some other websites?

The answer is a big NO!

This is because website push notifications are quite different than e-mail or sms marketing in terms of installation and subscriber data management. After you start with a provider, most of the times it is much harder to migrate from one provider to another.

That’s why you should consider your choices comprehensively, in order not to regret your decision later. Here is a list of 5 most important criteria businesses should consider before they start using web push notifications.

1. Free Services Sell Your Customer Data and That Can Become Accessible to your Competitors!

According to the main market research tools, the push notifications provider serving the most websites in the market is a completely free service. It sounds great, right? Why would you pay for it, if there is a similar one for free?
But have you ever thought why could it be free, while others are paid? You should! As they say, “There ain’t no such thing as a free lunch”. When you are using one of these completely free services, you allow your provider to collect & sell all the data on your website or app including all the personal data of your own customers including their e-mail addresses, cookies, etc. Technically, via the javascript code that you install on your website or via the SDK that you install on your mobile application, the provider is able to collect all these data.

The worst is that, as you gave the permission to sell your data, they can sell the data of your customers on any platform including DMPs and even your direct competitors can access your own customer data easily. Instead of taking advantage of using a free tool, you can lose all your customer data to your competitor. 

The answer lies behind the Terms of Services that you sign when you start using the service. Here is an example:

This data collected includes: End Users’ mobile advertising identifiers, such as Apple IDFAs and Android Advertising identifiers; End Users’ email addresses End Users’ IP address, device push token, precise location (e.g., GPS-level) data, network information, language, time zone, product preferences, and privacy preferences. The Parties shall jointly own the SDK Information, and each Party shall be entitled (without further compensation to the other) to use, share, market, license, sell, store, and otherwise exploit the SDK Information to the maximum extent permitted by law, which shall include using the SDK Information for cross-app, cross-device, and other interest-based advertising, analytics and market research.

2. Collect Subscribers Under your own Domain, Definitely not under the Sub-Domain of your Service Provider

In order to use web push notifications, browsers need to install a service worker, which is a script that your browser runs in the background. They require HTTPS setup on your server, by default. Today thanks to Let’s encrypt you can have a TLS certificate for free, and setup on your server not more than 5 minutes.

Moreover, browsers use the web push notification protocol in order to validate the ownership of the subscribers to that domain. In order to fulfill this, you had to add a file named “manifest.json” to the root folder of the website in the early versions of Google Chrome; but currently there is also public/private key encryption as an easier replacement.

But apparently, most of the service providers offer a totally contrary solution, that uses another domain they control as the base domain where the subscribers are technically collected at and bound to. It could be fair enough to offer this workaround solution only to the websites who don’t have SSL certificate. But most of the service providers, offer this as their default setup that you cannot change unless you request for it.

So basically, you are forced to collect your subscribers under a subdomain such as mywebsite.os.tc or mywebsite.myprovider.com instead of mywebsite.com. This might sound technical and trivial, but it is massively important.

If you collect your subscribers under a domain which you don’t own, all the subscribers from whom you asked permission WILL NOT belong to your website, they will belong to the website of your service provider. It will be impossible to migrate these subscribers to your own domain and it will mean the loss of all the collected subscribers if you’d like to change your provider. To sum up, you get stuck and stay desperately at the hands of your service provider forever. 

If you are already using push notifications on your website, check which sub/domain is shown on the native opt-in box. If that’s your domain, it’s fine. If it’s another domain, change your provider ASAP before you collect more subscribers on somebody else’s domain.

native-optin-flypchart-smallnative-optin-corendon-small

3. Don’t Get Blocked by All Your Future Returning Users by Directly Requesting Native Subscription

There are some different methods that you can ask your users to opt-in. But here are the most common 3 type of methods:

A) Direct Native Opt-in Box: In this method, you basically show the native opt-in box of the browser directly without any other context.
B) Notify-Box or Similar: In this method, you show a pop-up to explain to the users why they should opt-in to notifications and if the user clicks on yes, then triggering the native opt-in box.
C) Custom Button or Event: In this method, you trigger the native opt-in box after the user clicks on a custom button or check-box that you created.

web-push-notify-box-screenshot-small-without-frizbit

It is a fact that if you trigger directly native opt-in box of the browser, you get a higher opt-in rate in the short term because it requires just one click while the other methods require two clicks. However, for all other users who are not ready to opt-in at that moment, they would click on the negative choice on the opt-in box, which is to “Block”. As a result, you lose the chance to ask these users to opt-in for ever. This can be summarised as giving up a higher number of subscribers of the long term for the profit of the short term. That’s why for the benefit in the long term, it makes more sense to be patient and ask your users to opt-in after giving some context by using Notify Box or similar.

4. Choose a Solution Providing Dynamic Personalisation & Automation Capabilities

Sending the same push notification for large groups of users can be still useful for certain type of websites such as newspapers or digital media, who don’t have any customer information. However, there is a huge opportunity cost not using dynamic personalisation for any kind of website who have the information about their customers such as e-commerce, travel, B2B, etc. This is due to the fact that notifications which are personalised with dynamic parameters -such as customer name, product/service name, product/service category, etc.- have much higher Click Rate and lower opt-out rate.

The opportunity cost is even higher for the case of not using notifications triggered automatically by user behavior. Websites can at least multiply by 3x their revenue from push notifications by using triggered notifications such as cart abandonment or retargeting notifications. Moreover, there is a time cost of sending push notifications manually.

 

5. Developing an In-House Push Notifications Solution is more Costly than You Think!

Most of the service providers of push notification marketing have periodic subscription fees (monthly / yearly). Some of the companies consider if they should build their own push notifications solution in-house, just to get rid of this recurring cost. At first glance, it might sound like a very cost-effective option. But in fact, it is definitely not. Why?
– It’s not the expertise of your IT team and you have to allocate the time and effort of your valuable IT resources for months, and it will cost a lot of money.
– You will be late for months to start collecting subscribers and the opportunity cost of this is higher than the cost of taking the service from a provider.
– It’s also obvious that the solution to be developed is going to under-perform compared to your competitors and market average.
– It won’t be cost-effective for you to develop for other browsers. You would develop for only Google Chrome and you won’t be able to reach half of your users.
– It won’t make sense for you to develop state-of-the-art capabilities such as personalisation, automation, analytics, custom events for a single website.

That’s why it makes much more sense for each of your finance, marketing and IT departments, to use a service provider rather than building an in-house solution.