Category: Web Push Notifications

“Don’t Use Web Push Notifications!” Demystifying the Biggest Prejudices About Web Push Notifications

Is not rare to see frowns and hear negative comments when web push notifications are brought to the table as a new addition to a digital marketing strategy. Myths and strong-felt prejudices are common given the novelty of the channel and maybe a lack of understanding on how they work and the results they can provide for any digital business.

The truth is that web push notifications are one of the highest engaging digital marketing channels available for online businesses. Frizbit’s clients have achieved remarkable success with ROAS up to 36x and costs per session as low as 0,02€

Given the fact that there still are way too many misconceptions about this new retargeting channel, we believe is time to address the issue and demystify the

Biggest Prejudices About Web Push Notifications

1. “Users don’t Want to Receive Web Push Notifications”

The first comment you might hear when mentioning web push notifications is“how many users actually click on allow?” and  “users don’t accept them, nobody likes web push notifications” . 

Well, we are here to tell you that’s just not true at all. 
A study revealed that web push notifications have an overall acceptance rate of 16,7% globally. Even though there are many factors that can affect the willingness of a user to click on “allow” when asked to subscribe, there’s no other channel that offers such a high opt-in rate.

Web Push Notifications AcceptanceWeb push notifications have a x3 higher opt-in rate than emails. Keep in mind that users are not requested to share any type of personal information to subscribe, which is a huge factor taken in consideration when it comes to deciding to opt-in to any marketing channel.

There are other variables that also affect opt-in rates to web push notifications such as:

  • Device, whether mobile or desktop
  • Country
  • Business industry
  • Engagement with the brand

Users do find web push notifications helpful and valuable as long as you offer them highly personalized and relevant content. People don’t have an innate hate for web push notifications, they just don’t like to receive useless information at all times of the day. You just need to make sure you always send the right message, to the right person at the right time.

Which brings us to web push notifications myth number two. 

2. “Web Push Notifications are Intrusive”

No, they are not. Nothing is intrusive by itself and the same goes for web push notifications. Of course a lot of people might be “scared” of this new channel because of bad practices some companies have pulled off in the past. 

However, with platforms like Frizbit you have many tools at your disposal to make sure you use them at their best, with careful consideration to never annoy your subscribers. 
Features like “frequency cap” are specially designed for this purpose. When creating new campaigns you can specify how many notifications you want your subscribers to receive within a day to make sure you don’t drown them with messages.

Web Push Notifications are Intrusive

We usually recommend a frequency cap of two notifications per day. With Frizbit you have two levels of frequency cap: global and per campaign. This way you guarantee that, for example, a subscriber gets an automated message related to a product viewed or added to cart if they were browsing your site, and a manual notification regarding a special offer, if the case. 

Bottom line, making notifications intrusive or not is completely in your hands. You have full control over how many messages you send and how many messages a subscriber receives in a certain period of time. Make good use of it and you won’t have to worry about disturbing users, getting a bunch of opt-outs or giving bad reputation to web push notifications!

3. “Web Push Notifications are Difficult to Implement”

Many website owners get scared or intimidated when asked about the possibility of implementing web push notifications on their site with the misbelief of it being a cumbersome process. 

However, web push notifications are very easy to implement and configure when working with the right provider. First of all it’s important to know that web push notifications can be implemented in any website. 

Mainly, there are two ways to do it:

  • Via Google Tag Manager: this is by far the easiest way to implement web push notifications and most websites use GTM. All you have to do in this case is add the snippet as a tag. Frizbit can do all the work by accessing your GTM as an editor an in just one day, you can be collecting subscribers. 
  • Directly adding it to the site: if for any reason you don’t work with Google Tag Manager, you can add the JavaScript snippet by copying and pasting it inside the <head></head> section of your website.

That’s for implementation. When it comes to setting up the campaigns, Frizbit offers ready-to-use templates designed for five different scenarios that follow a typical customer shopping journey in an e-commerce.

Of course, these templates are completely customizable to fit the language and brand philosophy. You can also add or remove steps from the sequence as you see fit, and you only have to set up the campaigns one first time. From that moment forward, everything will run by itself and you just have to see the results and adjust accordingly, if necessary. 

4. “Web Push Notifications Have Low Conversion Rates”

Web push notifications affect the overall site’s conversion rate, globally, by having the power to bring back users that have already expressed interest in a product or service. 

Let’s put an example: imagine a user goes to your site, browses a bit, finds a product he likes and adds it to the cart, but leaves with the intent of finishing the purchase in another time. One hour later that user gets a cart abandonment web push notification, he clicks on it and goes back to finish the purchase. 

When the user starts the check-out process, it turns out that it is very complicated, confusing, the site asks for way too much personal information and the user ends up leaving without making the purchase. 

In this scenario, the web push notification got a click and fulfilled its purpose of bringing the user back to the site to complete a purchase and recover an abandoned cart. However, when the user found himself in such a complicated checkout process, he left without buying, thus not converting. The conversion didn’t occur due to a UX problem, not because of the notification. 

If you detect that your web push campaigns have low conversion rates, the problem might not be the notification at all. What’s important is that you contrast different variables to determine if there is a problem in any of the steps leading the user towards conversion. 

Contrast your web push notification click-through rate with your website’s conversion rate and time spent on page to understand how users are behaviouring to determine where you are losing them and hypothesize about why. 

5. “You Need to Develop an App to send Web Push Notifications”, “They Only Work on Desktop”

When people talk about push notifications, many automatically think of app push notifications. It is important to clarify that there are two different types of push notifications: web and app.

Web push notifications are sometimes also called browser-based. This is because they are sent to subscribers through their browsers when they go online and they are delivered to both desktop and mobile devices equally. App push notifications are sent to users through applications to their mobile devices only.

Web Push Notifications Mobile and Desktop

As we explained earlier, web push notifications are implemented on websites through a JavaScript snippet which makes them browser-based. This means that when users allow them and become subscribers, they will receive them the moment they open their browser, whether they navigate from desktop or mobile. There is no need to develop an app to be able to send web push notifications: all websites are eligible to do it. 

6. “Web Push Notifications Affect User Experience Negatively”

Because web push notifications are still a fairly new retargeting channel, there are a lot of misconceptions about what they are and how they work. And one of the most common ones is to confuse them with regular pop-ups we all know too well.

Web push notifications are not pop-ups. Pop-ups are messages that appear suddenly,without permission over the website’s content while the user is navigating it. They interrupt user experience by showing up unexpectedly, covering the content and are activated by an action, such as scrolling down or moving the cursor to a certain spot.

Unlike pop-ups, web push notifications only show if the user has allowed them by subscribing through an opt-in prompt that appears on the left top corner of the website when first visiting it. They also differ from pop-ups because they appear even when the user has left the site and don’t intrude over the site’s content. 

Because web push notifications are delivered outside the site that sent them, they don’t affect the user experience at all.  

These are the most common web push notifications myths out there

If you still have doubts about the workings of this new retargeting channel and what it can do for your online businesses, get in touch with us and we would be happy to offer you a free trial period of one month so you can see the results for yourself.

If you are looking for even more information about what are web push notifications and how they work, make sure you also read: 

How to Use Web Push Notifications for B2B

Web push notifications are short, immediate and highly personalised messages delivered to users through their browser after agreeing or subscribing to receive them. This channel is quickly gaining popularity amongst e-commerce sites due to its inherent characteristics and benefits:

  • No 3rd party cookies required
  • No personal data from users required
  • They reach users from desktop and mobile devices
  • Messages get delivered even when users leave the website

Additionally, platforms like Frizbit offer the possibility to reach users through their entire journey by creating automated sequences of messages for each step of the marketing funnel based on individual user behaviour. 

You can easily see why web push notifications are becoming the number one marketing tool preferred by online store owners and digital marketers to engage with their customers and bring them back to the site to finish a transaction. 

Despite being recognized as most effective and profitable for e-commerce, this new channel has applications for all types of websites including B2B. One of the things that make web push notifications so great is that they can be personalised to adapt to any business, from tailoring the message to adjusting timings, languages and sequences, this is the most versatile digital marketing channel you can get. 

How to Use Web Push Notifications for B2B

Digital marketing strategies for B2B don’t usually differ so much from B2C, the main difference is that B2B processes last longer than in B2C businesses. This presents a different challenge for marketers because they need to find ways to keep audiences interested during longer periods of time. 

The traditional way to do so has always been by sending emails with interesting and relevant content with the objective of finally achieving conversion. However, with the saturation of content on the Internet it is getting harder to cut through the noise of thousands of messages daily and actually make an impact. 

Bottom line, customer engagement is key for B2B businesses to succeed and increase their lead conversions and web push notifications are a great channel to interact with customers and create a hyper-personalised experience. 

  • Reach Anonymous Users and Turn Them Into Leads

As we mentioned before, web push notifications don’t require any type of personal data to reach users after they leave the website. When a person visits your site for the first time, if they have enabled the channel, they will be shown a browser based prompt asking them if they wish to allow web push notifications.

Web Push Notifications for B2B

If they leave without taking any further action, you can re-engage them via web push notifications after a certain period of time you decide is best. Since you can customise the notifications as much as you want, you can decide which page you want subscribers to go to when they click on the notification.

This is a great opportunity to redirect them to a page with super useful information you think will tilt the balance in your favor and also peak their interest. For example you can offer them a trial period or present them with a special discount for first time customers as an exchange for them filling in a form and leaving their contact details such as email address or phone number.

How to Use Web Push Notifications for B2B

This is a great strategy to turnt anonymous visitors into leads so you can contact them later and give them your full pitch. This is not possible to do with any other channel. With retargeting ads you won’t know for sure if your message got delivered, maybe you have competitors who are paying more than you so your ad is never shown and you lose that visitor for good. 

  • Re-engage Dormant Users

Through some stages of the marketing funnel, people are browsing around a lot of pages looking for information. They jump from one site to another investigating and searching around and this might go on for some time while they decide to move forward with the process. 

Web push notifications are a great channel to target people during these stages when they think and research and maybe lose the information from your site as they stumble into other similar solutions.

Web Push Notifications for B2B

You can send manual web push notifications campaigns sharing information they might find valuable to bring them back to your site or, at least, maintain your solution on their top of mind so they keep it as a valid option. You can send notifications about:

  • New features
  • Updates about your solution
  • New downloadables such as whitepapers
  • Use Recurring Web Push Notifications

One of the most important stages of the marketing funnel is the “loyalty” and “advocacy” which, sadly, often gets overlooked. B2B businesses should invest time and effort in keeping their customers engaged even after they have converted. 

Since this implies “spending” resources after the goal was achieved and extending the work beyond the main objective, its importance is diminished. But businesses need to understand that the best customers are recurring customers and the way to keep them coming back is to offer them an engaging post-purchase experience. 

If you are a provider, you can do this by sending automated recurring web push notifications alerting them that it is time to repeat their order, for example. These types of messages keep customers engaged and offer the feeling that you care about them and appreciate their business.

Web Push Notifications for B2B

 

  • Sequences for Lead Nurturing

Once you have established the journey your customers go through when visiting your business site, you can create a sequence of automated web push notifications to keep in touch with them after they leave your site without converting. 

You can send them hyper-personalised messages that will show on the screen of their desktop or mobile devices to re-engage them and bring them back to your site. Segmentation and automation will allow you to reach specific audiences based on their individual behaviour, targeting their specific needs.

Web Push Notifications for B2B

You can recommend them services or products that fit their requirements based on their most recently viewed category or products. Remember that the objective is to maintain a flow of communication with regular contact by providing useful information that ultimately leads to a conversion. 

To sum up…

We hope these tips allow you to understand the applications of web push notifications for B2B. This channel offers online businesses a world of opportunities, you just need to strategize and find the right mix that works best for you and your audience.

Sending web push notifications to prospects or customers will increase your return rate and help you grow your business. Remember that the important thing is to keep your solution present in their minds throughout time as a valid option to solve and fulfill their own business needs and requirements. 

If you found this information interesting, you will surely also like: 

Web Push Notifications Performance: Key Metrics to Track!

Defining objectives and KPI’s is essential for all digital marketing efforts, including web push notifications. How else are you going to measure the performance of your campaigns and make sure they are working towards the achievement of your marketing goals? 

Tracking certain metrics to subsequently analyse them, will give you insights on what’s working best with your target audience and to what are they being more responsive. You can later use this data to adjust your web push notifications campaigns and make them the best possible. 

That is why in this blog post we are going to share with you the most important metrics you should be tracking and how to understand your web push notifications campaigns performance.  

Web push notifications are still a fairly new digital marketing channel, which is why it is normal to have questions and doubts about their performance and how to track and measure results. We have summed up the most important metrics for you:

Web push notifications metrics you should be tracking:

1. Opt-in Rate

The opt-in rate makes reference to the number of people who visit the site and click on “Allow” when asked if they want to subscribe to web push notifications. In fewer words, is the number of people who subscribe, versus the total number of people who visit your website. In comparison, web push notifications have a 5 to 10% opt-in rate, while emails have a 1 to 3%.

Web Push Notifications Opt-in rate

The opt-in prompt is the first contact visitors have with this channel and how and where you place it can make a huge difference. There are two types of opt-in request you can use:

  • Native opt-in: this is the browser’s default version of the prompt. It is standard for every website showing a short text asking visitors if they want to allow or block notifications from the site and it is a single-step request. 
  • Custom opt-in: in this version, website owners have the option to completely customize the prompt. You can add your logo and write any text you want to ask users to allow notifications. However, if visitors click on “Allow” the native opt-in will be automatically triggered and for the subscription to be effective, they need to click on “allow” again. This type of prompt requires visitors to make two clicks to subscribe and this tends to decrease opt-in rate by 3x. 

You can also choose which page from your site you want the opt-in prompt to show. The most common practice (and the one we recommend from Frizbit) is to place it in the homepage and show it to visitors as soon as they enter the site for the first time. If they click allow, they will become subscribers, if they click on block you can’t ask them again unless they delete all the browser data, and if they just close it, the prompt will appear again when they come back or visit another page. 

2. Click-through Rate

Click through rate might be the most talked about metric in digital marketing. CTR is the number of clicks a web push notification campaign received, versus the number of total subscribers it was sent to

The reason this metric is so popular (and so important) is because it easily lets you know what type of message and notifications your subscribers are responding better to. If you run different campaigns for different events in your site, by analyzing their CTRs you can create hypotheses, test them and improve the performance of your notifications. 

If, additionally, you decide to run A/B tests, try out variations of the same message and track the CTRs of each one, you can have even deeper insights on the type of message that works best for your business goals. 

There are many factors that can directly affect the click through rate:

  • Image: web push notifications that include an image have a 20% higher click through rate than the ones without one. So make sure every time you can, you add an image. 
  • Required interaction: web push notifications are displayed on the user’s screen only for a few seconds unless you activate the “require interaction” feature that forces the user to click or close the notification. If this box is not checked, you run the risk of the user missing the notification for any reason, thus decreasing the click through rate. 
  • Call to action: we can’t stress enough the importance of including a clear call to action in your notification and how much this can affect CTRs. Call to actions need to tell users what you expect them to do and is much better if you appeal to a certain sense of urgency. 
  • Segmentation: relevancy is a very important factor when it comes to CTRs in web push notifications. That is why, especially with bulk or manual campaigns, the most segmented your audience is, the better. Automated web push notifications usually have very good click through rates because they are highly personalized with messages that click with the recipient. 

3. Conversion Rate

Conversion rate is the metric that indicates if you are reaching your business goals. They vary from industry and objectives, going from filled forms, completed purchases, demo requests or sign ups.

When it comes to web push notifications and conversion rates, this stat can help you determine if there’s some sort of issue with you landing page or check out process once the users go back to your site after clicking the notification.

Good CTRs are not a goal, reaching your desired conversion rate is. That is why you should always contrast the information you receive from both metrics so you can analyse it and dig in deeper if you are not getting the results you want. 

4. Time Spent on a Page

At first glance it might seem that this is not a metric directly related to your web push notifications. However, it is and it can provide you with significant insights about the relevancy of the messages you are sending. 

Every notification you send includes a link that redirects the user to a page on your site. It is your job to make sure that the copy from the notification matches what the user finds when he clicks on it and goes to the landing page. If it doesn’t, the time spent on the page will be very short because the user will leave disappointed and confused. 

This metric indicates the accuracy of the message and if it met the expectations you created for the user. For example, if the notification you sent makes reference to a 25% discount and when the user clicks on it, arrives to a regular category landing page with no discounted products, the user will be lost and leave without spending any time on your site. 

Understanding the metrics

Metrics, numbers and analysis might seem very boring and tedious. However, understanding these key metrics is the secret to conduct successful campaigns and reach your business goals. Yes, it takes time to sit down and interpret all the data to then create hypotheses, apply them and analyse again but it is the only way to eliminate the guesswork and and strategize with a plan and clear objectives.

Frizbit Web Push Notifications

With web push notifications, you can combine Google Analytics with Frizbit’s campaign analytics and the detailed reporting we personalise for each of our clients. By comparing and contrasting all this information, you have everything you need to optimize your web push notifications campaigns. 

Make sure you also read:

7 Tips to Increase Web Push Notifications Click Through Rate

Web push notifications are the new channel every site is eager to use. From retailers online stores, private shopping, travel agencies and real estate, they have proven to be the most efficient way to stay in touch and communicate with customers. 

However, with its rising popularity it’s getting harder for brands to really stand out and deliver notifications that truly connect and engage subscribers. Even though web push notifications have very good opt-in rates compared to other channels (around 16,7%  overall acceptance), the truth is that many users don’t click on them upon delivery.

Given the fact that users receive between 33 to 85 notifications per day, we can’t stress enough the importance of creating excellent notifications to cut through the noise and get that subscriber to click on it. 

With web push notifications is not about using them just for the fun of it: brands need to optimize them in order to provide users with a great experience and get actual good results. So, this time we are going to focus on:

7 Tips to Increase Web Push Notifications Click-through Rates

1. Segment users based on their interests

The more relevant the message, the more likely users are to click on it, and targeting based on their previous behaviour is the best way to increase relevance.

Increase Web Push Notifications Click Through Rate

Regardless of the type of online store you have, most certainly you have different categories and a range of products for different users with varied tastes. Not everyone is into the same things, which means that every sale, special offer or promotion you carry out is not going to be interesting for all of your subscribers.

For example, let’s say you have a sports e-commerce site and there’s a big soccer game between Spain and Italy coming up and you want to launch a special sale on both teams’ apparel. Instead of sending a manual web push notification campaign to ALL of your subscribers, use the segmentation feature and send it only to those that have visited or clicked on Spain or Italy soccer products.

How to Increase Web Push Notifications CTR

Chances are that, if you send a notification like this to all your subscribers base, CTR is going to be very low considering that users from a sports site can be interested in many very different things, like yoga, running or tennis and only a few in something as specific as a soccer game between Spain and Italy. 

In scenarios like this one, segmentation can make a huge difference in the performance of your campaigns and conversion rates. 

2. Include an image

People are very visual. Including an image related to the product you are making reference to in the notification will increase the chances of users clicking on it when they automatically see the article they were interested in.

Tips to Increase Web Push Notifications Click Through Rate

Push notifications that include an image have a 20% higher click through rate compared to those without one. There are a couple of things you should keep in mind when adding images to your web push notifications:

a) Depending on the browser and operating system, the image will be displayed differently. Notifications on Windows and Android devices will always show the image, while notifications on MacOS won’t include one. Some of Fribiz clients have opted for the alternative to include the product image in the place where the brands’ logo will normally appear. This way they guarantee that the product image is always visible regardless of the operating system.

Increase Web Push Notification CTR

b) A 1.5 : 1 width-height ratio is ideal for images. If you use other sizes it will be cropped and won’t be displayed optimally. Sometimes it happens that the product image from the web has a different ratio and it doesn’t display properly in the notification.

3. Use emojis

Frizbit offers its clients ready to use templates for their automated web push notifications campaigns. These templates include two versions so clients can implement A/B testing if they wish to. 

Version A is plain text, while version B includes emojis customised to fit the brand’s industry. In cases where clients run A/B tests to try out which option performs the best, B version with emojis always wins the race.

Web Push Notification Cart Abandonment

Web push notifications that include emojis have a click through rate 15% higher than those with just text. Of course, you should be careful and thoughtful about which emojis you are going to add and make sure they are pertinent with the subject of your notification. 

Using emojis is a very easy way to give your messages a little something extra to help them stand out, catch the users’ attention and increase CTRs. 

 4. Activate the Require Interaction feature for your notifications

By default web push notifications are shown to users for only 10 seconds, and then they disappear. What if the user is super concentrated on a task and doesn’t even notice the notification before it goes away? Or maybe they left the browser open and moved away from the computer. Or in some cases, there’s not even enough time to read the message before it disappears.

Require Interaction Web Push Notification

Taking this into account, the best option is to make sure the notification sticks until the user sees it and decides to click on it, or to close it. This is the best way to guarantee that they will see the notification when it’s delivered. 

Frizbit offers this feature that ensures a higher click through rate on your notifications. 

5. Send automated behaviour-triggered notifications

A triggered notification is sent to users as a response to a specific individual action they completed on the website. For example when a user adds a product to his cart and then leaves the site without completing a purchase, you can set up a notification that gets triggered by this action and delivered to the user after a certain period of time. 

You can set up as many scenarios to trigger notifications as you wish. At Frizbit we recommend 4 different ones that cover the entire shopping journey for a traditional e-commerce site: 

  • Subscription
  • Category Retargeting
  • Product Retargeting
  • Cart Abandonment

Category Retargeting Web Push Notification

Product Retargeting Web Push Notification

Cart Abandonment Web Push Notification

Depending on the industry and type of products you sell, you can also include:

  • Post Purchase
  • Monthly Reminders

Because these triggered notifications are completely based on individual behaviour, they are extremely relevant for the user that receives it. They contain information of interest for them which highly increases click through rate. 

6. Create urgency

Appealing to a sense of urgency is no new trick, but it works. One of the easiest strategies to increase any campaign click through rate is to tell users that they have to act “right now” or they will miss out on something really good.

Increase Web Push Notification CTR

 

The way to do it with web push notifications is by making use of the Title, Description and CTA to add text that emphasizes the fact that the offer is available for limited time or limited stock. You can use words like: now, last minutes, few units or hurry.

You can also include emojis that appeal to that sense of urgency and also make the notifications more visually attractive. 

7. Perform A/B Testing

After some time when you start getting data on the performance of your campaigns, you can go ahead and introduce A/B testing and test different variables through time until you get the perfect combination that works the best for your business and offers your customers the best experience possible.

Web Push Notification A/B Testing

Frizbit’s A/B testing features allows you to try different versions of the same notification and change as many parameters as you wish. You can also segment the audience and send each version to specific percentages.

Doing this will eliminate the guesswork about what type of messages perform the best thanks to the data collected during the time you run the test. Ultimately you will know your audience a lot better and be able to adapt and design messages that truly connect with them. 

Other factors that affect web push notifications click through rates

Even though there are many things that can be directly done to optimize campaigns, there also are a lot of external factors that can affect web push notifications performance like:

  • Type of industry
  • Incentives offered
  • Customer’s relationship with the brand

These are all tips on how to increase web push notifications click through rates but the best advice we can give you is to always test your ideas. Start out with what you think is best and try it out. 

If you want to learn more about web push notifications:

Web Push Notifications for the Travel Industry

Web push notifications are the new retargeting channel any website can benefit from. Maybe you are used to communicating with your customer via emails, social media or even by phone, but have you been introduced to the power of direct, hyper-personalised messaging via web push notifications? Keep reading and let us tell you

Why and how can the travel industry benefit from web push notifications

Web push notifications allow websites to communicate with visitors using behaviour-based messages without requiring any type of personal data, even when they have left the site. Users that visit just need to accept (or opt-in) to become subscribers and start receiving notifications on their browsers or their mobile devices. 

The combination of all these characteristics make web push notifications the best channel to reach subscribers and encourage them to return to the website and complete an action, whether fill out a form or complete a hotel or flight booking. 

Everyone knows that planning a trip can be a bit stressful. There are way too many options regarding airlines, flight schedules and all bookings processes. It takes people a lot of time, research and comparison before making a decision and here’s where web push notifications come in handy for the travel industry. 

This channel has the power to make the entire process a lot easier for people planning a trip and for travel companies to increase customer engagement, satisfaction and boost revenue. 

By using a web push notifications platform that allows automation, the use of dynamic parameters and hyper-personalisation, any website from the travel industry can greatly benefit from this channel.

Web Push Notifications for the Travel Industry

Let’s dive into how to boost your travel site marketing strategy with web push notifications

  • Recover lost reservations

By using automated sequences of web push notifications, you can create campaigns that are triggered by user behaviour on your site. This means that when users search for a trip destination, accommodation or a specific tour booking but leave the site without completing it, a message will be delivered encouraging them to come back and finish the booking.

Web Push Travel Industry

Thanks to dynamic parameters and behavioral recognition, this strategy is great to connect with users with highly relevant information. The notification sent can include details such as name of the destination, price, airline, hotel name, specifics about accommodation and pretty much anything you wish that’s available from your site. As a result of receiving such detailed and personalised information, customers are more likely to engage with the notification, resulting in higher CTRs and conversion rates. 

With this type of notifications, customers will land directly on the booking page, as if it was an abandoned cart from an e-commerce site, making it even easier to push them down the final stage of the marketing funnel. 

  • Itinerary updates and changes

Remember that customers today want personalised experiences and catered services. If you can offer them that, you will be steps ahead of your competitors and one way to do so is to maintain a flow of communication with relevant information.

Web Push Notifications for the Travel Industry

If there are changes on your customer’s travel itinerary you need to use all communication channels available to get that message across, making sure it reaches its destination on time. Web push notifications are the best way to do so.

Email might be the most common channel to communicate with customers, however it is not the fastest or most effective one. Web push notifications can reach them on both mobile and desktop even if they are not visiting your site and they will be grateful that you sent them urgent information.

You can send these types of notifications by using the segmentation feature of the platform. There you can choose exactly which subscribers you want to communicate changes and updates about specific destinations or bookings. 

This strategy is very useful during this pandemic times in which every country constantly changes the entry requirements (PCR tests, vaccines certificates). If a certain destination updated the type of document travelers need to enter, you can send them a web push notification informing them about the changes so they can be prepared. 

  • Advertise travel deals, sales and special offers

We’ve been talking about automated web push notifications as a great strategy to stay in touch with customers. But there also are manual or bulk web push notifications. These types of campaigns are sent to all subscribers’ databases since they are not behavioural-triggered.

Manual web push notifications are great to communicate special deals, offers or promotions that are time sensitive or limited. If you have a special offer coming up with discounted flights, accommodation or tours, you can send a bulk notification to let customers know about it! This is a great strategy to generate lots of traffic very quickly.

Web Push Notifications for the Travel Industry

If you want to be more specific, you can also use segmentation here and target users based on their interests. For example, if you are having a sale on Mediterranean Cruises, you might want to send a notification to users that previously searched for cruise vacations to alert them about the sale. 

It’s a wonderful strategy for users that still are at the first stages of the funnel and still haven’t decided on a specific destination or made any reservation intent. This will not only help you get more bookings, it will help customers benefit from discounted travel plans and they will certainly appreciate it.  

  • Travel plan reminders

Traveling involves a lot of important information. Once a user has already made a reservation, you can use web push notifications to remind them of their travel details, like flight departures, delays or hotel check-in hours.

Web Push for the Travel Industry

These are the types of messages that users appreciate and value the most. Web push notifications have the great quality of immediacy, so you can rely on them to guarantee important information gets delivered. 

By applying these strategies, you enhance user experience. They will feel the process was smooth and safe and will increase the chances of them repeating and booking their next trip with you. 

  • Price drops

You can send and schedule manual web push notifications to alert users about price drops. If a user was browsing your site looking for interesting traveling plans and leaves without completing a booking, a great strategy to bring them back is to communicate price drops on destinations they expressed interest in.

Web Push Notifications for the Travel Industry

Maybe a great hotel announced an offer, or a flight is selling the last seat at a discounted price. Let users interested know about these great deals and leverage that information to close the deal. 

When sending manual notifications about price drops, always remember to include a call to action button with a sense of urgency. Tell users that the offer is for limited time only, or that there are only a few seats left with the special price. 

Web push notifications for all the travel industry are a must!

The travel industry is a universe within itself. There are tons of agencies, airlines, accommodation finders sites, car rentals and more that a user can browse when planning a trip and all of them can benefit from the inclusion of this channel in their marketing strategy.

Web push notifications can help travel websites connect with users by offering a better user experience with hyper-personalisation. If you have been relying on traditional emails to communicate with your customers, you are definitely missing out. 

You can check out Frizbit’s success story with Corendon Airlines as a great example on how to boost your travel website with web push notifications. 

And if you want learn even more about this amazing channel, make sure you read:

Real Estate Marketing: Boost your Business with Web Push Notifications

The real estate industry is no stranger to unexpected and intense fluctuations. Ups and downs are very common and especially during the last year with Covid-19 pandemic causing major economic uncertainty. Stay-at-home orders and job losses are a couple of reasons why people stopped looking for new homes. 

Real Estate Marketing

Is no secret that innovation and adoption of new technologies is key to success in any business. But if there has ever been a time when this is essential, it is now for the real estate industry. A seamless digital marketing strategy that integrates the newest channels plays a big role in growing the business and catching the attention of potential clients. 

Keep in mind that 92% of buyers use the internet to begin their house hunting, according to a study from the National Association of Realtors. This means that having a strong online presence that simplifies communication between buyers and sellers can make a huge difference to the success of the business. 

Web Push Notifications for Real Estate Marketing

Web push notifications are the new retargeting without ads channel that allows sites to engage subscribers without any type of personal data through their entire customer journey. With the use of dynamic parameters it’s possible to send hyper-personalised relevant messages based on an individual’s behaviour.

Real Estate Marketing with Web Push Notifications

In this example of a web push notification for real estate using dynamic parameters you can see:

  • Image of the apartment.
  • Specific details about the characteristics of the listing, such as the number of bedrooms and bathroom and size in square meters. 
  • City/Area of the listing

Even though web push notifications are more common for e-commerce sites, the truth is that this is an amazing retargeting channel for any type of industry. Real estate marketing can greatly benefit from the advantages of using them:

  • Generate more leads from anonymous users: web push notifications don’t require any type of personal data such as email addresses from users. They just need to click “Allow” in the opt-in prompt from the browser to become a subscriber and start receiving them. This means that, by collecting subscribers, you’re creating an additional database of users you can contact later without the need of them filling out any form or sharing their information. 
  • Reach users when they’re not on your site: this channel has the power to reach subscribers when they have left the web and are browsing any other site. 
  • Reach through desktop and mobile: web push notifications can reach users on both desktop and mobile without the need of installing an app. 
  • Direct communication: unlike emails, when using web push notifications you can communicate with users in real time. You don’t have to wait for them to check their inboxes in order to get the message across: as soon as they open their browsers the notification will be delivered. 

Now that you know how you can benefit, let’s talk in depth about how to boost your real estate marketing strategy with web push notifications.

First things first: Identify you user’s journey and define events in your site

The success behind any digital marketing strategy is planning. Before you start designing your messages and setting up your web push notifications campaigns, you must have determined different scenarios that trigger the messages based on users’ behaviour on your site. 

In order to do this you must have a very clear understanding of your business marketing funnel. What’s the process users go through from the moment they enter your web for the first time until they reach conversion? What stages do they experience? 

The sequence of messages you create for your automated web push notifications campaign is directly tied to every action and step users take while browsing your website. That’s why it’s so important that you have complete knowledge of how the decision making process goes for your target audience and how you can engage with them in every stage. 

It could look something like this, for example:

  1. Initial visit to the real estate website: user enters the site for the first time
  2. Chooses a location: country, city, neighborhood
  3. Selects a listing category: could be apartments, houses, offices
  4. Applies a series of filters: price, size, number of bedrooms/bathrooms
  5. Viewing of a specific listing page
  6. Finally filling out a contact form requesting more information 

If you determine that these could be the steps users go through when browsing for a listing, you can easily determine that you need to use automated web push notifications campaigns that are triggered by each and one of these events. If a user leaves, before going to the next one, he/she will receive a notification with the objective of pushing them down the funnel. 

Create sequences of messages with automated notifications

Once you’ve defined your triggering scenarios, you can go to the next step and create a sequence of automated web push notifications for each one: homepage visited, category viewed, listing viewed, form filled out. The objective is to keep the communication flowing through a period of time that helps maintain the interest and lead to the conversion. 

With a platform like Frizbit you can define as many scenarios you want with as many sequences as you consider appropriate. A combination of 5 events with 3 sequences each, would be ideal to  show great results. You can schedule them to be delivered after the amount of time you see fit, for example: 1 day, 3 days and 7 days after the event if the user still doesn’t convert. 

In real estate it’s a great strategy to appeal to a sense of urgency that the listing is going to be taken by someone else who is also interested, and sequences of automated web push notifications are a great way to do just that. Let’s jump right into some specific examples for every scenario:

Practical use cases of web push notification for real estate: 

a) Retargeting based on City/Area  

This would be one of the first things a user would do when browsing a real estate site. After entering the web, users will choose a category to start looking for options that interest them. This category could be a location for example, a country, city or more specifically, a neighborhood.

Web Push Notifications for Real Estate

If users browse through a listing category and then leave the site without going any further with their search, you can retarget them via web push notifications reminding them about the listings in that city or area.  A category can also include a type of listing. 

b) Retargeting based on filters

Once users decide the category they want to browse, they’ll start applying filters to get the result that meet their needs the best. Parameters such as:

  • Size
  • Number of bedrooms
  • Number of bathrooms
  • Price

Web Push Notifications for Real Estate

All can be used to later send hyper-personalised messages via web push notifications to inform them about new listings with the same specifics. The main benefit of using these parameters is that they appeal exactly to what users searched for: they have already expressed interest in this information and will be appreciative of getting a reminder suited to their needs. 

c) Retargeting based on listing viewed

Once a user clicks on a listing and visits its page, but then leaves the site without going any further with the process, you can send a web push notification with said information encouraging the user to come back a schedule a visit.

Web Push Notifications for Real Estate

This message can include all the details about the listing the users liked, increasing its relevance and value. 

d) Schedule a visit

This would be the equivalent of a cart abandonment recovery message from an e-commerce site. You can send a web push notification to users that visit a page listing but leave the site without filling in a form to schedule a visit. 

Real Estate Marketing Web Push Notifications

e) Similar Listings Recommendation

Additionally to being able to create scenarios and sequences of messages with automated web push notifications campaigns for every step of the user’s journey, you can also create campaigns with recommendations. 

Once a user has visited and showed interest in a specific listing, adding filters for every characteristic, you can use this information to create an automated campaign that sends  notifications after a period of time you decide if the user doesn’t convert.

Real Estate Marketing Web Push Notifications

When people are looking for a new home, they want to keep posted about new listings that they might like. Going online every single day to check all the sites for new opportunities can be very exhausting. By sending web push notifications with recommendations, you’ll save a lot of time and effort to your subscribers,they will appreciate it and you’ll generate a lot of new visits and leads.

f) Favorites reminders

When people search classified pages, they look at a lot of different options before finding the one they like. That’s why these types of pages always have a “favorite” bookmark option to save the listing in a separate category.

Real Estate Marketing Web Push Notifications

With automated web push notifications campaigns you can use this information to send hyper-personalised reminders to users who have added a listing to their favorites. You can send reminders encouraging them to schedule a visit as soon as possible appealing to a sense of urgency that someone else is going to take it off the market. 

Tips and strategies to improve your campaigns: 

1. Send bulk campaigns to announce new listings and price drops

Manual web push notification campaigns are sent to all the subscribers list, unlike automated ones that are delivered based on individual user behaviour and triggered by events on the site. That’s why they’re the best channel to communicate important information you don’t want anyone to miss out on. 

Bulk campaigns can be sent immediately or scheduled to a specific date and time. This feature comes in hand when you want to plan ahead and make sure you communicate any update in a timely manner, even if you’re out of the office 

Specifically for the real estate industry that’s constantly changing with new listings and price drops that subscribers surely don’t want to miss, manual web push notifications become an invaluable asset. You can send bulk campaigns every week to alert users updating them about all that’s new.

Real Estate Marketing Web Push Notifications

Additionally, these types of campaigns are great quick traffic generators. Even though their objective resembles a lot to the objective of newsletters, in this case you don’t need to rely on users checking their inboxes on time to learn about important and time-sensitive information. 

Massive web push notifications campaigns reach users on time and get them to go back to the website encouraging them to take action immediately. 

2. Use segmentation

If you choose the right web push notifications service provider, you’ll have the chance to use a lot of features that will help you make the best possible campaigns. One of them is segmentation. 

By segmenting users you’ll have the ability to send them super relevant information that specifically suits them, which ultimately will improve the performance of your campaigns and improve overall user experience. You can use segmentation for:

  • Localization: if there’s an industry that revolves around localization is real estate. If you target users by country, city or neighborhood you can send them extremely relevant information about new listings in their area as soon as they become available. 
  • Listing type: you can identify users by the type of listing they want: if they are looking to buy or to rent, for example. Then, you can target them with a notification letting them know about new listings that might interest them that have the same features. This can also be applied with other characteristics like size, number of bedrooms or bathrooms.

3. Choose the right service provider

Keep in mind that before getting into specifics about campaigns, sequences and strategies the first thing you need to do is to choose the right web push notifications provider for your business. This is the most important step because depending on the provider you select, you’ll have more or less features to play with, amongst other things. 

Here’s a list of the most important ones you should keep an eye out for:

  • Ownership and subscriber portability 
  • Campaign automation by triggering events
  • Personalisation capabilities
  • Campaigns tracking and improvement: segmentations, A/B testing, scheduling
  • Pricing plans
  • Customer support and account management

Make sure you’re clear about what type of notifications campaigns you want to send and make a list of which features are the most important for you and your business. Is it important to be able to send automated notifications? Do you want additional features such as A/B testing capabilities?

Ask yourself as many questions as possible,as the type of web push notifications strategy you are looking to implement and then search for the right service provider that offers a solution suitable to your needs.

Real estate marketing, classifieds and web push notifications

Web push notifications are reigning in the e-commerce world bringing customers back, recovering abandoned carts and more. But the potential they have for other industries, like real estate and classified pages, is boundless. 

You can notify subscribers about new listings, price drops, let them know about new opportunities in a specific area they are interested in and include all sorts of details related to their searches. Keep in mind that, since web push notifications are so versatile and adaptable to any type of site, you can use all of these strategies for classified platforms as well.

With platforms like Frizbit this is possible. If you wish to try it out for yourself and unleash the potential of this new channel for your real estate business, get in touch to request a free demo trial

Make sure you check out:

How to choose the right Web Push Notification Service

Web push notifications are quickly changing the way online businesses approach retargeting strategies. This channel allows sites to reach anonymous users in real time encouraging them to visit once more and complete a conversion while engaging with highly relevant content. 

The value they present is undeniable, especially when looking forward to a digital marketing landscape without third-party cookies. Even though web push notifications are a fairly new channel still unknown for many marketers, the ones that have tried them are seeing an exponential increase on their revenue and amazing ROAS results

With the rise of web push notifications as an essential part of digital marketing strategies, hundreds of companies have emerged or added them to their portfolio services. Conducting a quick online search will serve you with many (many) options making it very difficult to choose a provider. We are here to lend a helping hand and let you know:

How to choose the best web push notifications service

If web push notifications have piqued your interest but you’re not quite sure where to start, we have put together a list of the most important features you should focus on when looking for a web push notification service:

  1. Subscriber ownership & portability
  2. Data Security and GDPR compliance
  3. Automated triggered-events
  4. Hyper-personalisation
  5. Segmentation
  6. Scheduling
  7. A/B testing
  8. Customer support
  9. Pricing plans

Let’s dive a little deeper on each of these features. 

1. Subscriber portability and subscriber ownership

Subscriber portability is something that gets overseen a lot. Once you sign with a web push notification provider and implement, you’ll start collecting subscribers every day. What happens, if for whatever reason, maybe a price increase or a lack of needed features you decide you want to change provider and you can’t take with you all of your subscribers with you?

No matter what happens you should be able to switch providers and not lose all the subscribers you’ve gathered and nurtured from day one. You need to discuss this, read the small letters and make sure your subscribers belong to you and not to your service provider.

What happens in many cases is that a lot of web push notifications service providers use a subdomain of their property to collect the subscribers. This means that every time users enter your site and click on “allow” to opt-in to your web push notifications, they get redirected to a subdomain that belongs to the provider who becomes the owner of the data when they accept.

If you don’t carefully read the Terms and Conditions of your provider, you might end up in this position. All the subscribers you asked permission to send web push notifications, won´t belong to your website, they’ll belong to your service provider website

So if in the future you wish to change platforms, you will lose all your subscribers and have to start from scratch, asking already subscribed users to opt-in again which could very easily damage your opt-in rates and your overall web push notifications campaign performance.

Custom Subdomain Opt-in Web Push Notification

Custom Subdomain Opt-in Web Push Notification

Native Opt-in Web Push Notification

Native Opt-in Web Push Notification Example

The easiest way to make sure this is not happening to you is to check you’re collecting subscribers via native opt-in. This is the browser prompt used to ask users to allow web push notifications. If your provider installed a custom opt-in prompt the chances of them registering subscribers under a subdomain of their ownership is higher. Take into consideration that native opt-ins have 3 times higher opt-in rates than custom ones. This is extremely important for the success of your web push notifications strategy. 

2. Data Security and GDPR compliance

Even though web push notifications are GDPR compliant by nature, you still need to make sure that your service provider aligns with all regulations and keeps the data of your subscribers safe. This includes, not only abiying to the General Data Protection Regulation, but also storing the data in highly secure servers. 

Check that your provider complies with GDPR even for subscribers who are outside the European Union and that you are the owner of all the data. This protects, not only your subscribers, but you as well ensuring that no one can share or sell your information to a third party that could even be your direct competitor. 

3. Automated web push notifications by triggered-events

Automated web push notifications are the ones sent automatically. They’re triggered by a specific action from users on the site based on predefined events. You can create as many events as you wish but here are the most common and important ones that you should always include in your sequences:

  • Category retargeting: a push notification sent to users that visit a Category Page but leave the website without taking any further action. 
  • Product retargeting: a push notification that’s sent to users that visit a Product Page and exit the web without continuing forward. 
  • Cart abandonment recovery: a web push notification sent to subscribers who add a product to their virtual shopping cart and abandon the site without completing a purchase.
Automated Web Push Notification

Category Retargeting

Automated Web Push Notification

Product Retargeting

Automated Cart Abandonment recovery web push notification

Cart Abandonment

This is the basic sequence you should implement when using web push notifications. You can personalise it as much as you want depending on your type of business and industry and create additional ones that fit your specific marketing funnel and help users convert. 

It’s important that you check what type of scenarios, triggered events and sequence automation personalisation each web push notification vendor provides before choosing one. 

4. Hyper-personalisation

The next feature you want to keep an eye out for is the level of personalisation offered by the provider. Today’s users are looking for content and experience tailored to their wants and needs. Sending impersonal, pre-made messages just won’t cut it.

Hyper-personalisation is key when it comes to creating effective web push notification campaigns. Besides customising the messages with emojis and an appealing text make sure your provider offers the use of dynamic parameters.

Web Push Notification Dynamic Parameters

By using dynamic parameters your web push notifications can include very specific and relevant information such as product image, product name, user name, price and even brand.  Dynamic parameters pull the information directly from the site and include it in the message of the notifications which, not only saves a lot of time and effort on campaign creation but also makes the notification hyper-personalised for the user. 

5. Segmentation

Segmentation is essential to any marketing effort. The success of any campaign can rely on  knowing who the target audience is and addressing the message properly to them. Is the same case when it comes to web push notifications. 

Before deciding on a provider check what segmentation parameters they offer within the platform. The most basic ones should cover:

  • Location
  • Gender
  • Language
  • Browser
  • Age
Web Push Notification Segmentation

Frizbit Segmentation

Web Push Notification Segmentation

Frizbit Segmentation

Of course, depending on the web push notification service there are many more possibilities. In addition to all the mentioned above, Frizbit allows to target users by behaviour, life cycle and user actions and the possibility to include them or exclude them of a specific campaign.

6. Scheduling

Scheduling is a basic feature any provider must offer. It allows you to design and create a web push notification campaign and choose a date and time to send it automatically for you at a later time.

Web Push Notification Service Provider

By scheduling a campaign you make sure to always stay in touch with your subscribers even if you’re out of the office or maybe too busy to send it manually. A great strategy is to check the calendar, plan ahead and schedule your web push notifications campaigns with enough time. This will help you be super time efficient and to make sure you don’t miss communicating any important sales or events from your site. 

That’s why it’s so important to make sure the provider you choose offers scheduling features within the platform. 

7. A/B Testing

When it comes to any digital marketing effort it’s not easy to get right with the first attempt. Even though you might have a lot of insight about your target audience and have crafted and designed a web push notification campaign based on that information, it’s possible you don’t get the results you were expecting.

ab-testing-web-push-notifications

Frizbit A/B Testing

That’s why A/B testing is so important and you need to make sure your service provider includes this feature. By gathering information on the performance of previous campaigns, you can make small changes and try-out different versions of the same notifications to test which one does better and, little by little, improve your campaigns to make them the best they can be. 

8. Customer support

Whether you’re familiar or not with web push notifications, is of utmost importance that your provider offers you impeccable customer support before and during your contract with them. During the decision making process you´re surely to have a lot of questions you need to clarify and this gives you the perfect opportunity to measure providers by requesting all types of information from them and evaluating their response. 

The most common doubts that your provider should solve at first are:

  • What’s the implementation and integration process like
  • How do I install web push notifications?
  • How long does it take to start sending web push notifications
  • What’s the average opt-in rate for web push notifications

Asking these questions and listening to how the provider answers them will give you important information about the type of service they offer. The best advice we can offer is that you choose a provider that offers a trial period.

This way you can both test the performance of the platform, how it works, what kind of results you can expect long term and the type of support you get during said period: are they solving your issues properly?. Familiarizing with the tool and the provider is key to the success of your web push notifications campaigns. 

Frizbit offers all new clients a trial period of one month with all features available for testing while providing customised support during the entire journey. 

9. Pricing plans

There are as many pricing plan models available, as web push notifications providers. This is where you have to do your homework and research the option that really suits your business needs, size, industry and growth prevision. 

Most providers offer subscriber-based pricing. This translates to you paying for the amount of opt-ins you get. These plans seem very appealing because they start with very low costs and seem very profitable. However, you have to think long term, taking into consideration that you cannot migrate all of your push notification subscribers.

In a subscriber-based pricing you could start paying 100€ for 5,000 subscribers, which seems nice. But as you continue to grow your database, each time you’ll pay more and more: if you reach 50,000 you’ll pay 250€, then 5,000€ for 150,000 and so on and on. The price is always going to scale through time becoming more and more expensive as you grow. 

Other options offer to pay per click, or amount of notifications sent. But what makes the most sense is that you go for a provider that offers you peace of mind with a pricing plan based on your monthly web traffic with unlimited subscribers and unlimited notifications. This is the best way to have your costs fixed for the future, instead of always inflating prices.

When choosing a web push notifications service provider…

If you’re considering adding web push notifications as a new retargeting channel to engage with your customers, you’re already on the right path to improving user experience with amazing results. We hope this guide on how to choose the right web push notification service helps you make the right decision and select the provider that suits all of your needs. 

If you are looking for the only provider which complies with all these above-mentioned criteria, contact Frizbit right away!

If you have any more doubts or just want to learn more about web push notifications, make sure you check out:

Private Shopping Sites: Web Push Notifications Strategies

Over the past years ecommerce and online shopping have become essential for any retail brand. Not only because of the exponential growth of Internet interactions, but more specifically due to Covid-19 pandemic during 2020-2021. 

The number of digital buyers keeps increasing every year, making it indispensable for businesses to have an online selling presence: “In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.” . Statista

While most brands choose the road of traditional e-commerce, others bet for exclusivity with private shopping sites. 

What are Private Shopping Sites?

Private shopping sites are e-commerce websites that offer very high discounts for short periods of time, and users must register to access them. These private sales last for a limited period of time, that’s usually between 2 to 6 days. People are required to become members by leaving their email address to buy, and in some cases even to gain access to see the sales.

These sites normally buy the excess stock and merchandise directly from brands and designers to sell them at a much lower price. Private shopping e-commerce thrives on the premise of exclusivity, making it attractive for both consumers, who get amazing deals, and brands who rather sell their products here than in discount stores. 

Some examples of popular private shopping sites in Europe are:

The marketing strategy focuses on getting people’s emails addresses to later send emails every time there’s a new sale or one is close to ending. This model works based on the sense of urgency created by the limited time duration of each offer.

Even though private shopping has always focused their marketing efforts in emails, a combination of manual and automated web push notifications open a world of possibilities worth examining.

How to use web push notifications for private shopping

Web push notifications are a new digital marketing channel that allows sites to connect with users with personalised messages without requiring email or phone number. Let’s talk more in detail about web push notifications strategies for private shopping:

1. Welcome web push notifications

When users first visit a site that has enabled web push notifications, they will receive a prompt asking them if they want to Allow or Block them. Once they accept them, the first notification that’s usually delivered is a welcome message. For private shopping sites there are two scenarios:

a) Web push notification to get more email subscriber: Users that visit the site for the first time but don’t register with their email address (non-registered users)

This is the first scenario in which visitors accept the web push notifications, but don’t become members of the site by sharing their emails. For this case you can send a first push notification asking them to join the shopping club and become a member by signing up so they don’t miss any special sale. 

For this specific case it’s recommended to automate a sequence of notifications to be sent:

  • 5 seconds after the opt-in, 
  • 1 day after the opt-in,
  • 1 week after the opt-in,

IF the subscribers still hasn’t registered

Private Shopping: web push notification strategies

Private Shopping: web push notification strategies Private Shopping: web push notification strategies

b) Web push notifications to generate additional visits: Users that visit the site and sign up with their email address (registered users)

The second scenario focuses on visitors that accept web push notifications and also complete a registration with their email address to become members. In this case, you can send a “welcome” web push notification inviting them to check out the special sales of the week. This message it’s usually sent 5 seconds after the opt-in.

Web Push Notifications Strategy

⏰ 5 seconds

2. Announce new offers via manual web push notifications to generate new leads

With manual web push notifications you can send bulk messages to all subscribers announcing new sales or communicating any type of information you think might be interesting and useful. They have the same objective as email newsletter but with added perks only web push notifications have like:

  • Instant traffic generation
  • Reach both email registered and non-registered users

a) Non-registered users: users that didn’t register with their email address, won’t have any means of learning about new sales unless they visit the web regularly. If you send them manual web push notifications informing about new offers that might attract them, you can get them back to your site and convert them into leads. 

b) Registered users: by reaching out to users that registered with their email address, you can generate instant visits to your website. Web push notifications appear instantly on users’ screen as soon as they open their browsers which means you don’t have to count on people checking their inbox to learn about new sales and going back to your site. 

3. Web push notifications for offer retargeting

This channel allows the creation of scenarios that trigger a message based on user behaviour. Private shopping sites can define a scenario that automatically sends a notification when a user expresses interest in an offer by clicking on it. 

In this case, if a subscriber accesses a sale, but leaves the site without visiting a product page or going through with a purchase, he/she will receive a notification as a reminder of the offer and the time left until it finishes. 

Private shopping sites can exploit the sense of urgency of the sales by creating a web push notification that makes reference to how much time is left and bring subscribers back as soon as possible. 

Automated Web Push Notifications Automated Web Push Notifications Automated Web Push Notifications

Note that you can design automated web push notifications sequences for every event that users complete on the site, just like we explained earlier in the scenario of a channel destined  to gain more email subscribers. 

This means you can set up a flow of messages for this specific event. You can send one first notification 1 hour after a user clicked on an offer and left the site, another 1 day after and a final one 3 days later. 

4. Web push notifications for product retargeting

Continuing with the flow of messages following users’ journeys on the site, you can create another sequence to connect with all those who visit a Product Page, but leave without completing a purchase. The sequence would look something like this:

Private Shopping Web Push Notifications Private Shopping Web Push Notifications Private Shopping Web Push Notifications

You can define the timing of these notifications as you wish. However, based on the results of our clients, we recommend a frequency of:

  • The first notification to be sent 1 hour after, IF the user visits the Product Page, THEN leaves without adding to cart.
  • The second notification to be sent 1 day after, IF the user visits the Product Page, THEN leaves without adding to cart, OR doesn’t click notification #1.
  • The third notification to be sent 3 days after, IF the user visits the Product Page, THEN leaves without adding to cart, OR doesn’t click notification #2.

Automated product retargeting web push notifications are a great strategy to maintain communication going and keep the brand on people’s top of mind. 

5. Web push notifications for cart abandonment recovery

The last step a user takes before purchasing is adding the product to their cart, and the online retail sector has an average of 84.51 percent shopping cart abandonment rate. Which means that it is imperative for online stores to have some sort of strategy in place to tackle this issue. 

There are a trillion techniques out there specifically designed for cart abandonment recovery. Web push notifications have proven their worth as very effective channel to do so and are in the running with SMS and cart abandonment emails with one huge advantage:

Web push notifications don’t require users to share personal information such as their email or phone number

For this last step of the user journey you can create a sequence of messages with the objective to reach subscribers and bring them back to the website to finish the purchase of a product they added to their cart and forgot about:

Cart Abandonment Recovery Cart Abandonment Recovery Cart Abandonment Recovery

6. Web push notifications for post-purchase reminders

One of the main advantages of private shopping sites is the frequency they are updated. These types of sites have new products and new sales every week which opens the door to a more consistent communication with customers. 

Even though the previous sequences are the recommended ones for any ecommerce website, it is possible to create as many automated notifications sequences as wanted. However, in the case of private shopping we do recommend adding one additional flow given the fact of how frequently the content is updated: Purchase Reminder Notifications.

Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification

For this sequence you can also define a waiting time to send that suits your strategy in the best possible way. The timings we suggest are:

  • Post-purchase reminder #1:14 days
  • Post-purchase reminder #2: 28 days
  • Post-purchase reminder #3: 60 days

Remember that retaining customers is far more profitable than acquiring new ones. That’s why it is so important to design a special strategy that focuses on reaching out to customers that have already purchased, encouraging them to repeat. 

Final thoughts

Private shopping sites are becoming more and more popular and it’s easy to stumble into one when searching to buy big brands at low costs. The communication strategy for these online stores focuses on continuous communication with users through email to share weekly updates regarding new sales.

By default email has always been the one and only channel that has shown to adapt the business model of private shopping sites. But not anymore. There’s a new channel that’s here to stay and become the perfect match for online private sales: web push notifications. 

They present a world of possibilities to engage with customers through their entire shopping journey. With a specific sequence for every stage of the marketing funnel, web push notifications offer private sales websites the opportunity to connect with customers in real time, with hyper-personalised messages in both desktop and mobile.

No other channel can do this. If you work with any type of private shopping site and, so far, you have based your digital marketing strategy around email, take us up on this one and dive into the web push notifications world. You won’t regret it.

If you need further reasons, make sure you also read:

Social Media Retargeting VS. Web Push Notifications Retargeting

Taking into consideration that 96% of people that visit your site are not ready to buy, In previous articles we’ve talked about the importance of implementing retargeting strategies for online businesses. We’ve specifically compared using web push notifications VS. retargeting ads with the purpose of bringing customers back, connecting with anonymous users and, ultimately, retaining clients and increasing revenue.

There are many channels available to include in the digital marketing mix to accomplish this purpose. Social media platforms have become the top choice for many brands to connect and engage with users. They offer many possibilities, are very versatile and people spend lots of time there. According to Statista, “As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year.”

No wonder most brands seek to have a strong presence on, at least a couple of social media platforms. However, building a follower base and cutting through the noise in these channels nowadays is a daunting task. Social media is great to engage with users but has become a jungle of content in which everyone wants to stand out from the crowd. Actually reaching people, getting their attention and urging them to take action is an uphill battle. That’s why social media platforms are almost obliging you to use their ads to even reach your own followers. 

That’s why it’s so important to don’t rely on just one channel to achieve your goals. In this case, we want to talk about how to mix and match social media retargeting with web push notifications retargeting strategies. Combining multiple channels and creating a multi channel marketing strategy can do marvelous things for your online business.

But first, let’s take a look at some stats (considering paid posts for social media not exclusive for retargeting):

 

Channel

Reach/Deliverabilty CPM CPC CTR Cookies required for retargeting
Web push notifications

99+%

$6.0*
(Estimated)

$0.09*
(Estimated)
6,7% No
Instagram Feed Depends on CPM $7.7 $3.4 0.2% Yes
Facebook Depends on CPM $8.7 $0.8 1.1% Yes
Twitter Depends on CPM $5.0 $0.58 0.9% Yes
LinkedIn Depends on CPM $5.8 $3.20 0.2% Yes

With info from Q1 2020 Paid Media Benchmark Report – https://www.adstage.io/

*It’s an estimate, because push notifications are not based on bidding. Amount calculated based on the average of millions of web push notifications sent by Frizbit’s clients

Social Media Retargeting VS. Web Push Notifications Retargeting

Social Media Retargeting VS. Web Push Retargeting

Social Media Retargeting VS. Web Push Retargeting

Now, let’s break down a little bit more and talk about the benefits of each channel specifically. 

Social Media Retargeting

Social media platforms offer a pathway to reintroduce a product to a user. If someone visited your site and liked something, you can retarget him/her through social media and offer a special incentive, like a discount, to encourage him/her to come back and finish a purchase.

Social Media Retargeting VS. Web Push Retargeting

By placing a cookie on users when they visit the site, it’s possible to show them an ad on social media platforms, like Facebook or Instagram when they’re browsing later on. These ads offer many possibilities for brands, making it easier to create engaging content like videos, photos or image carousels. 

Social media ad campaigns allow brands to work with all kinds of budget, segment the audience based on location, likes, interests, gender and age and choose daily spent on a period of time. Setting up social media retargeting ad campaigns is very simple and doesn’t add a lot of workload, once you have already designed the pieces you want to use. However, optimizing them and making them as best as possible, involves a great deal of analysis and time. 

These platforms also allow brands to connect with customers through organic non-paid content. However, as time passes, it’s getting harder and harder to get non-promoted posts to reach people. According to Hootsuite “On Facebook, the average reach of an organic page post hovers around 5.20%. That means roughly one in every 19 fans sees the page’s non-promoted content.” So when it comes to social media retargeting strategies, paid posts are the way to go. 

Benefits of social media retargeting

  • Brand awareness: as we mentioned earlier people spend a lot of time of their days on social media and everyone has at least one social media account. In 2020, over 3.6 billion people were using social media worldwide, according to Statista. As this number is expected to increase over the next few years, having a social media presence increases the chances for brands to be present in their consumers’ minds. 
  • Availability: nowadays there’s practically one social media for every interest, taste and demographic. We have LinkedIn for business and professional relationships, Twitter for news and world-events, Facebook and Instagram for entertainment, Tik-tok for younger audiences and now even only-audio chat rooms with Clubhouse. Every time a user accesses one of these platforms they do it during a time they’re open minded to consume said type of content. This makes it a golden opportunity for brands to try and connect with them when they’re available to engage with the content. 
  • Versatility: continuing with the previous thought, every social media platform offers a different and versatile way to create retargeting content. Videos, photos, reels, stories and influencer marketing offer a range of different possibilities for brands to create engaging content. 
  • Adaptability: one of the main advantages of social media retargeting is that you can do a lot with little money investment. Social media allows you to set up campaigns with even just 1 euro a day and reach around 15,000 people and have complete control of the amount spent. This makes it ideal for new business, entrepreneurs and small companies to reach a lot of people with very little budget. 

Web Push Notifications Retargeting

Web push notifications are a very pretty new digital marketing retargeting channel. When users visit a site that has enabled them, it’s possible to send them messages relevant to the actions they took while browsing, inviting them to come back once more.

Social Media Retargeting VS. Web Push Retargeting

By asking users to accept and subscribe to web push notifications (opt-in), it’s possible to send them a hyper-personalized message based on their behaviour when they are browsing online later on. This channel offers brands the opportunity to reach non-registered users on both mobile and desktop with engaging messages. 

Depending on the provider you work with, web push notifications allow you to segment the audience with all types of demographic data and use dynamic parameters to make the message as relevant as it can be. The setup of the campaigns only needs to be done the first time and then everything basically runs on autopilot.  This means there’s not any extra workload that needs to be done through time. 

One of the main attractions of web push notifications is their reach. Unlike social media, this channel has a deliverability of 100%.  If users opt-in, the next time they open up the browser, it’s guaranteed that they’ll receive the message. With web push notifications you don’t have to fight against social media algorithms that almost randomly choose whether to show or not your post. With web push your message will be delivered. 

Benefits of Automated Web Push Notifications Retargeting

  • A message for every step of the funnel: web notifications are set up to be triggered by events you define on your site: category viewed, product viewed, product added to cart or any other you wish. This means you’ll have multiple opportunities to connect with users that leave without completing an action with a specific message related to the step of the shopping process where they abandoned the site. 
  • Hyper-personalised messages: web push notifications are 100% based on user behaviour. If someone who accepted them visits your site and takes any action that triggers a notification, he/she will receive a message containing the image, product name, brand and even price of the article. You can also put your own brand’s personality to the notification by adding emojis and customizing the text. 
  • Guaranteed deliverability: as we mentioned before, web push notifications have a deliverability rate of 100%. These messages are browser based which means that, as soon as a user opens its browser, the notification will be delivered. They also work for both mobile and desktop. With one campaign you can reach users on any device they own. 
  • Time efficient: web push notifications automated campaigns only need to be configured one first time. Frizbit offers its clients ready-to-use templates that allow brands to start sending messages right away as soon as the implementation is done. Of course, you can customise said templates as much as you want and modify them through time as well, but it’s not something that needs to be optimised and analysed on a regular basis in order to achieve great results. 
  • No CPM/CPC cost: when using web push notifications as a retargeting channel with Frizbit, you don’t have to worry about CPM and CPC costs like in the case of social media promoted posts. With automated web push notifications you have unlimited messages to send, with no costs for impressions or clicks. 

What retargeting strategy should I use for my online business?

Social media platforms and web push notifications are inherently very different channels. Nonetheless, both of them are used by big and small brands in the pursuit of  reaching and engaging with users with retargeting strategies. 

When it comes to planning a digital marketing strategy to retain users, the ideal scenario is to combine channels. In this case both social media and web push notifications, present very clear and unique characteristics that can greatly complement each other in a well-thought communications plan. 

There are many big brands and online businesses that invest a lot of their budgets on working with social media ads agencies to promote their products and services. Most of these companies haven’t considered including web push notifications campaigns in their marketing strategy because they don’t even know the benefits of this new retargeting channel. 

If you would like to try it out, get in touch with us and we would gladly introduce you to the world of retargeting with automated web push notifications campaigns.

Since we got your attention, you might also like to read:

Cart Abandonment Recovery Strategies for E-commerce – Recover Lost Sales

Cart abandonment recovery is the biggest issue e-commerce sites face every day. According to Statista on a study including different industries, for March 2020 an average of 88.05% of online orders were left behind without completion. Specifically, the online retail sector has an average of 84.51 percent shopping cart abandonment rate.

Cart Abandonment Recovery for E-commerce

Since it represents a huge leak of sales, it’s one of the most (if not the most) important problems to tackle if you own or run any type of online store. There are many reasons why customers abandon their shopping carts. Before we go into detail on how to mitigate this issue, let’s point out some of the:

Main reasons shoppers abandon carts:

  • Confusing site
  • Unexpected costs in shipping or taxes
  • Confusing checkout process
  • Online “window shopping”
  • Security concerns
  • Found a better deal on another site

If you want to implement cart abandonment recovery strategies, there are many techniques you can apply as for today and start getting results. Even though all users are different, with their own likes, dislikes and needs, there are some similarities and commonplaces to be identified within the segments and come up with a strategic approach that offers the right solutions.

Cart Abandonment Recovery Strategies

1. Use retargeting channels strategies

Marketers are very lucky. Yes, cart abandonment is a big issue for online stores, but there’s a wide variety of channels and marketing tools to use and tackle the problem from all angles with a tailor made strategy that fits your needs and fulfill customer’s expectations. One of the most important moves to make is to implement retargeting strategies. 

Cart Abandonment Recovery Cart Abandonment Recovery Cart Abandonment Recovery Cart Abandonment Recovery

The following table shows an estimate of how each channel performs for cart abandonment recovery strategies. The numbers where measured for a average e-commerce site.

  • Opt-in rate: The op-in rate shows how many visitors subscribe to each channel.
  • % of subscribers in sequence: the % of subscribers in sequence makes reference to how many of those subscribers can be reached by the respective channel.
  • Number of messages in sequence: when it comes to the number of messages in the sequence, it shows how many messages where designed to include as a series.
  • CTR: is the click-trough rate for each channel, it show how many subscribers who received the messages clicked on it.
  • Conversion rate: how many subscribers who received the messages and clicked on it, finished a purchase.
  • Increase in sales: how much revenue said channel generated for the site.
 Channel  Opt-in Rate % Of Subscribers in Sequence  # Of Messages in Sequence CTR Conversion Rate  Increase in Sales
 Email – Cart Abandonment  1- 3%  100%  3  17,2%  3,8x  4%
 SMS – Cart Abandonment  0,5-1,5%  100%  1  35,4%  5,2x  2%
 Web Push – Cart Abandonment  5-10% 10-15%  3  12,1%  2,3x  1%
 Web Push – Full Funnel  5-10%  100%  3  10,7%  0,8x  2%

Users that have reached the checkout stage of the shopping funnel are easier to convert than visitors or potential customers. There’s no reason not to make the biggest effort on this step. 

You have three main channels available for cart abandonment recovery and recover lost sales while retaining users: automated web push notifications, emails and SMS.

Cart Abandonment Recovery Strategies

  • Cart abandonment recovery automated Web Push Notifications

Web push notifications are messages sent through browsers to, either mobile or desktop, to subscribers that opt-in to receive them. They’re delivered the moment users open the browser and start navigating online, indistinctly of the site or page they’re on at the moment.

Cart Abandonment Recovery Web Push Notification

Automated web push notifications allow to send users automatic messages related to the step of the shopping journey they were on the moment they left the site. For example, when users put an item in the basket, but abandon the web without completing the order, they will receive an automated web push notification reminding them about the product they left behind. 

You can recover lost sales from abandoned carts by sending automated notifications to users who left products in their basket but didn’t complete the purchase. You can schedule a sequence of messages to be delivered after certain amounts of time, like 1 hour, 1 day and 3 days after the user abandoned its shopping cart. 

The most engaging feature about using this channel to recapture lost customers, is that you don’t need any type of personal data from them. Unlike email or SMS, you can retarget visitors and anonymous users with web push notifications and bring them back to your site so they can finish their purchase. 

  • Cart abandonment recovery emails

Cart abandonment email might be the strategy online stores use the most to tackle this issue. When using automated emails, they’re automatically sent to users that left the site on some step of the checkout process without completing a purchase after they added products to their cart.

Cart Abandonment Recovery Email

Frizbit allows you to set up automated behavioural emails to recover abandoned carts.  The configuration process only needs to be done once, so implementing this strategy won’t represent a continuous effort or add to your normal workload.

Recovering abandoned carts emails should be as highly customised as possible. When users identify and relate to the content of the message, click-through and conversion rates increase significantly which translates to a recovery of lost sales and an increase in your revenue. 

This strategy has always been so popular, because it has presented a direct communication with users by contacting them through their email accounts. The downside is that, in order to do so, you need people to share with you their personal information and they don’t always do that. So, basically, if a user leaves the site before reaching the part of the checkout process where they’re supposed to submit their email address, you lose that user for good. 

Even though cart abandonment emails have always presented encouraging results for online stores, combining them in a strategy that also includes automated web push notifications will help you optimize your strategy and take it to the next level. Keep in mind that with emails, you can only reach those people that registered, while losing visitors and anonymous users. Adding an additional channel, that allows you to communicate with all visitors might be what your strategy is missing. 

You can check out our Success Story with Bidcom, an online retailer in consumer electronics that uses a combination of Frizbit’s automated behavioural emails and web push notifications campaign to recover abandoned carts. 

  • Cart abandonment recovery SMS

SMS cart abandonment are messages sent to users that left a site during some step of the checkout process after adding a product to their basket. They work with the same principle of cart abandonment emails, but instead of receiving the message in the inboxes, users receive them on their mobile devices.

Cart Abandonment Recovery SMS

The format of SMS presents a great opportunity for online stores, since the information is delivered directly to the hands of the user through their phones, which makes it a very direct form of communication. Everyone has their mobiles nearby and constantly checks them during the day. Unlike emails, with SMS you don’t have to wait for users to go and check their inboxes to get the message. 

They are also highly customisable as well, and can include user name, product name, category name, brand or pretty much anything you wish to highlight about the article. This helps by making the message more relevant and harder to ignore by the user. 

However, the way it happens with emails, you need users to provide information: their phone number. If people are already reluctant to share their email address, this unwillingness increases a lot when it comes to sharing much more personal information like their personal number. If they don’t, you’ll lose them as well. 

Create a multichannel cart abandonment recovery strategy

There are multiple roads you can take to deal with cart abandonment: optimizing the web experience, using retargeting emails, sms or web push notifications. The way we see it, the real solution for this issue is to combine all of them in a well-planned retargeting strategy. 

FYI, we’re not saying that you should harass your users with messages while you follow and stalk them through every possible channel. What we’re saying is that you need design and execute a multichannel cart abandonment strategy in a way each channel complements the other.

Create a strategy thought out like a service you’re providing your customers. You want to bring them back to finish their purchases and recover lost carts in a way they feel they’re also gaining something. You can use each channel available in a different way, with different types of messages, different frequencies and segmenting by users by creating a flow of messages. 

Remember to always make the message as relevant as possible by using the dynamic fields available such as user name, product name, image, price or any information you see fit. The most important thing you need to keep in mind when designing your multichannel cart abandonment strategy is to use the frequency cap parameter so you can regulate the time periods your messages are delivered.

This is especially important if you work with different providers for each channel. You’ll have to coordinate the time frames in which you want each message to be delivered so they don’t clash with each other. For example, if the recovery cart email is sent after one hour, you’ll have to change the web push notification timing to be sent after two hours. If the user clicks on the email and completes a purchase, that event will be fulfilled, hence cancelling the web push notification automatically. 

If you work with the same provider for web push, emails and SMS, this won’t present a problem or extra work. Frizbit allows cross-platform event triggering coordination, meaning that if a user clicks on the cart abandonment recovery notification, the email and the SMS won’t be sent and so on.

Additional Tips to Reduce Cart Abandonment Rates

1. Optimize your site

When we talk about cart abandonment issues, we’re referring to the last step of the shopping funnel. So why are we even mentioning the quality of the site as an important element here? Simple: user experience from top to bottom. 

  • Simplify navigation

Simplify the journey as much as you can. A lot of users abandon carts because of a confusing, complex navigation. The more clicks you put them through, the higher the chances that they leave before completing a purchase. The ideal number here is up to three clicks. To get there, make sure you organize your products in different, identifiable categories with names that clearly describe what’s in them.

  • Create engaging informative product pages

Remember that before any user even thinks about adding a product to the basket, they browse through your site. They get a feeling from what they see, from the homepage to the product page. You want to focus on creating an engaging experience for them that also presents all the information they might need to know before making a decision.

Cart Abandonment Recovery Tips

Include product visuals that portray as best as possible the characteristics of the article: photos from different angles, videos, details. When shopping online, customers don’t get to touch, smell or experience the product in any physical way, and that can be a huge barrier to the shopping process. Reduce it by adding as much visual and descriptive information as you can.

  • Reduce loading times

Long loading times can greatly affect cart abandonment rates. Keep in mind that people get easily bored and distracted when browsing online. If you make them wait too long to go through checkout after finally deciding to shop for a product on your site, you can very easily lose them. 

This risk is even bigger for mobile users who already present higher cart abandonment rates as they are. Bottom line, if your site is slow, users will abandon. The checkout page is the step where you want to boost your site’s loading time as much as possible. Making the shopping journey easy and fast in this stage is crucial for customers to complete their purchase and avoid cart abandonment. 

2. Increase site trust

As we mentioned before, one of the main reasons for cart abandonment is a lack of trust in the shopping process. Even though by now most of us are extremely used to shopping online and we do it all the time, there are still a lot of barriers regarding the level of trust on online transactions. 

You’re asking people that don’t know you from anything to trust you, not just with personal information, like email or phone number, but with very private and sensitive credit card and bank account details. It’s your job to increase the level of trust. You can do it by:

  • Displaying logos of security companies your work with: One study done by Actual Insights found that, on average, 61% of people did not buy because a trust logo was no were to be found on the site, and over 75% said they didn’t buy because they didn’t recognize the logos used.

 

Cart Abandonment Recovery Tips

 

  • Including social proof: If you also let users know that others have purchased products from you and had a great experience doing so, you might tilt the balance in your favor. It’s all about adding valuable information that reduces hesitation by increasing trust leves of your site. 

 

Cart Abandonment Recovery Tips

 

  • Avoiding to request unnecessary information: nobody likes to share their personal details on the internet. Especially if you don’t know what they’re going to be used for, so refrain yourself from asking people to fill endless forms with personal data. If possible, create a “guest checkout” option that doesn’t require users to create a profile on your site.

3. Be honest about your prices!

Unexpected and hidden additional charges in the checkout page is the biggest reason customers leave without completing a purchase. 56% of shoppers claimed to have abandoned their cart because extra rates were not mentioned before. 

To lower this stat, be as transparent as possible from the get go. Make sure to display shipping rates and tax charges as clearly as you can so people can see it and don’t be surprised when they’re about to click that final “complete purchase” button. 

You can add a shipping calculator where customers can introduce their addresses and learn how much it will cost them. Another option is to offer free shipping when a certain basket price is met. This way, not only will the costs be clear, it will be an extra incentive for customers to maybe spend a little more on your site. 

You can reduce cart abandonment rates dramatically if you plan and execute a seamless retargeting strategy. If you want to request a one month demo period to try it out on your site, let us know by clicking here, we’ll be happy to help. 

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