Google Ads

Google Ads, formerly known as Google AdWords, is a powerful online advertising network platform developed by Google that allows advertisers to create and manage ads to reach potential customers across various Google-owned properties, including the Google Search Network, Display Network, YouTube, and more.

What is Google Ads

Google Ads offer a wide range of ad formats and targeting options to help advertisers reach their target audience effectively. Also, it has a global audience reach, making it suitable for all businesses sizes as well, from small local stores to multinational corporations.

How does Google Ads work:

• Reach: Access to a vast audience of users across Google's extensive network of properties.
• Targeting: Granular targeting options to reach the most relevant audience for your ads.
• Control: Full control over ad budgets, targeting settings, ad creatives, and campaign performance.
• Measurable Results: Detailed analytics and reporting tools to track ad performance and measure return on investment (ROI).
• Flexibility: Ability to adjust ad campaigns in real-time based on performance data and user feedback.

They allow advertisers to choose from a range of bidding strategies, including manual CPC (Cost-Per-Click), automated bidding, target ROAS (Return on Ad Spend), and target CPA (Cost-Per-Acquisition), to optimise their ad performance and maximise their return on investment (ROI).

Google Ads Management

Furthermore, Google Ads provides advertisers with robust analytics and reporting tools to track the performance of their ad campaigns in real-time. Advertisers can monitor key metrics such as clicks, impressions, conversions, and conversion rates, and make data-driven decisions to optimise their campaigns for better results.

Google Ads offers a user-friendly interface for creating, managing, and optimising ad campaigns. Advertisers can set campaign budgets, adjust bidding strategies, create ad groups, and test different ad designs to improve their campaign performance.