Author: laura

Digital Marketing News and Updates from November 2022

The marketing insight and news from November are here! As we head into the last month of the year, there has been a clear trend for a new channel for eCommerce powered by interaction and emotion. Any clue of what we might be talking about? 

During this month, the topic of social media as a new eCommerce channel was definitely relevant. Both giants TikTok and YouTube shorts are taking the leap in this field. Could it be too much of a coincidence that channels with similar content types are trying to incorporate a direct sales experience into their customer journeys?

Keep on reading to find out more about this new trend and, of course, about the other search marketing, tech marketing, social media news and updates from Frizbit.

Digital Marketing News and Updates from November 2022

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

Updates from Frizbit

Search Marketing Updates

  • Google releases the ultimate guide to understanding current and retired ranking systems

Digital marketing insights search marketing frizbit

Source: Adobe Stock

Good news from Google, just in time before the end of the year! Get ready to readjust your SEO strategy as the company has rolled out the ultimate guide to understanding the current ranking system and discarding old practices.

In the new ranking guide, Google explains which ranking systems it uses to rank search results as well as introduces new terminology, such as highlighting the difference between “ranking systems” and “ranking updates”. In this case, the word “system” stands for a constant concept that is always functioning. And on the other hand, “updates” stands for a one-time specific change to the ranking systems.

With that being said, we will go first through some of the current ranking systems in alphabetical order.

  • BERT: Short for Bidirectional Encoder Representations from Transformers. It allows Google to understand different combinations of words to create different meanings and intent.
  • Exact domain system: It ensures that Google doesn’t give higher punctuation to websites with domain names that exactly match a query.
  • Helpful content system: A system developed to rank better content created to add value rather than content created to gain or increase traffic.
  • Neural matching: A system that aims to ensure Google understands representations of concepts of queries and pages to match them accordingly.
  • Reliable information systems: It ensures that reliable information is shown by elevating authoritative pages, demoting low-quality content, and rewarding quality journalism.

Now let’s move to the retired Google Ranking systems.

  • Hummingbird: Rolled out in 2013, it represented a significant improvement in Google’s rankings system.
  • Mobile-friendly ranking system: It preferred the content rendered specifically for mobile experiences. It has since been incorporated into Google’s page experience system.
  • Panda system: Introduced in 2011, this system preferred high-quality content and original content. It is now part of Google’s core ranking system in 2015.
  • Secure sites system: Introduced in 2014, this system preferred websites secured with HTTPS. It is now part of the page experience system.

With this update, Google isn’t implying those older ranking systems, such as page speed, rewarding original content, or secure navigation, are obsolete. On the contrary, Google has transformed most of the retired rankings to be part of their essential needs to be met through their core ranking system or Google’s page experience. This ultimately means that meeting these requirements is no longer optional, but a must when creating content to improve the search experience of the users.

  • Google finally rolls out their new Local search features

Digital marketing insights local search marketing frizbit

Source: Google Blog

The time has come, and Google is finally rolling out the local search features that were briefly introduced earlier this year. We believe the timing couldn’t be better as well, as it can increase the positive impact for local businesses during the holiday season.

As a local business in the hospitality industry, this update brings to life the feature of searching a restaurant by dish, as well as incorporating new search capabilities built into Google Maps Live view. This means having a possible increase in both visibility and reach results. 

If you own a local store, keep on reading to find out the new functionalities available to elevate your search possibilities.

  1. Live view search: For the moment, it is only available for London, New York, Paris, San Francisco, Los Angeles and Tokyo on Android and iOS. This feature allows you to find information around you through the lens of your camera. Information includes if a business is open, how busy it is, star rating and even price range.
  2. Search restaurants by dish: In the case of restaurants, this update brings up two ways of being found. Restaurants can be found by either the user manually typing their desired dish or conducting a visual search through Google Lens.
  3. Accessibility search: Available worldwide, now users can search in Google Maps for wheelchair-accessible, stair-free places.
  • Drive traffic to your eCommerce with the new Google Shopping tab

Digital marketing insights google shopping tab frizbit

Source: Google Blog

With the goal in mind of supporting merchants to achieve growth, Google Search Console is introducing the new Shopping tab listings. This new feature aims to help online store owners to showcase their products with ease on the shopping tab on Google.

Through merchant listing reports and product structured data, among other features, Search Console is making it easier for merchants to display their products across Google. The company is then helping merchants drive more traffic to their online stores and connect with customers who already have a need/search in mind.

With this update, merchants can easily create a Merchant Center account and ease the process of having to re-verify the website ownership or submitting a product feed. All that is required from you as a business owner is to keep the product structured data up-to-date. The company hopes that speeding up processes will get products quickly on the Shopping tab on Google.

The roll-out will be deployed gradually and only to eligible businesses.

Marketing Tech

  •  The new era for ClickUp and Hubspot: the strategic partnership

Digital marketing insights martech clickup hubspot frizbit

Source: Adobe Stock

One of the most remarkable CRM platforms: Hubspot, meets productivity with ClickUp. This partnership aims to help customers create more efficient processes and workflows while collaborating across multiple team members.

Yamini Rangan, CEO at HubSpot, mentioned: 

 “Building deeper relationships with customers starts with having a team that’s aligned and working together towards creating a better customer experience. That’s why I’m so thrilled about our partnership with ClickUp, the power of HubSpot + ClickUp enables growing companies to create strong connections at every point in the buyer journey.”

How will ClickUp contribute to Hubspot?

The productivity app enables teams to achieve their deadlines and goals by creating a seamless and collaborative experience that ultimately reflects delightful experiences for its customers. It will be achieved through:

  • Two-way-sync between ClickUp and HubSpot. This creates more efficiency in teams as it saves time on some manual tasks, therefore accelerating the customer success workflow.
  • Seamless Automations: By collaborating, if a project needs to be handed off, now it can be done automatically while ensuring the best experience for the users.  Also, stakeholders will get to know the status of the project at all times.
  • Special deals for Users: If you are a client of either of the platforms, you can enjoy a 20% discount on the previously unused software during implementation.

We believe that by joining forces, the results will be a game-changer for creating powerful results in the experiences for both the front-end and back-end parts when managing and delivering different projects. 

  • Get ready for Notion AI and all its possibilities

Digital marketing insights martech notion ai frizbit

Source: Notion AI

 

Recently, Notion has been the number one tool for productivity, planning, and organization. From simple planning to complex tracking, Notion has become the platform to do-it-all in one place. 

In its most recent update, the company has announced that now the tool is putting all its efforts into developing what seems to be the most dynamic and powerful writing artificial intelligence assistant.

They state that its development is able to generate any type of content. What can you achieve?

  • Blog post: Write the page title, and Notion AI will do the rest
  • Press release: Become an expert in PR.
  • Poem: Inspired by the Japanese haiku, Notion AI promises to write poems about all topics
  • Meeting Agenda: Provide a topic, and Notion AI will outline the agenda
  • Job Description: You only need to add the basic requirements
  • Pros and Cons list: Consider and evaluate different scenarios 
  • Social media posts: The tool provides specific copy for different channels while providing multiple options.
  • Sales emails: It can help you to be persuasive and increase your revenue
  • Outline: Create structures while staying in your creative flow. 

Besides generating any type of content, the tool has also announced its great capabilities to work as an editor by translating in real-time, summarizing and fixing grammar and spelling.

As Ivan Zhao mentions: 

“For many users in this space, it solves the cold start problem. And even more than that, it saves time.” Notion AI won’t write you a publishable blog post, but it can help you skip the crappy first draft phase and go straight into improving and polishing.”

Zhao also envisions Notion, further than a mere writing assistance tool. As he describes it, the platform already has the potential to be able to answer questions and act as a knowledge database. Could it be the next Google, powered with AI and productivity tools?

The alpha private version started rolling out in mid-November and will gradually release to more users on a waitlist basis.

 Social Media Marketing

  • TikTok Shop begins rolling out in the United States

Digital marketing insights social media updates tiktok frizbit

Source: Adobe Stock

TikTok keeps being controversial, as now the social media platform has decided to broaden its lists of competitors and enter the eCommerce and ads space, competing directly with one of the biggest retailers: Amazon.

Having said this, TikTok is rolling out its shop feature in the United States. For the time being, the feature is only available to a limited number of merchants that have been invited to test the social commerce solution.

TikTok is slowly building fulfilment centres in the US, which might indicate that the platform is serious about making it big in the social commerce space. With this, TikTok has also established the benefits that brands are entitled to by selling on the platform:

  • A built-in payment system that creates a streamlined customer experience to buy products
  • A rich user base that connects merchants with potential customers in a more trusted space
  • An algorithm designed to match brands and content with users who find it relevant, which means that products will be visible to people who are most likely to buy.

This new approach isn’t surprising, as TikTok knows the potential it has, the growth it has achieved through the years, and the capabilities of its algorithm that connect people with their interests. This makes it the perfect space for promoting online shopping dynamics.

 

  •  YouTube Shorts has rolled out product shopping features in videos

Digital marketing insights social media updates youtube shopping frizbit

Source: Deposit Photos

Following up with the new social media eCommerce selling trend, Shorts from YouTube is adding shopping functionalities to this format. The shopping features allow users to purchase products while scrolling through the app.

Is it available to everyone yet? Unfortunately, it isn’t. For the time being, it is being rolled out only to eligible creators in the United States, who are able to tag products of their own shops. 

Who can shop, then? Viewers in the United States, India, Brazil, Canada, and Australia. YouTube has stated that it plans to continue expanding its shopping features to more creators and countries in the future.

The eCommerce social news doesn’t stop here. YouTube is also experimenting with an affiliate program, in which creators can earn a commission for products they recommend through their content, both regular and Shorts formats. 

As the company stated:

“We firmly believe YouTube is the best place for creators to build a business, and shopping is a piece of that” 

 

  • Tumblr is back. How can you use it for your marketing strategy?

Digital marketing insights social media updates youtube tumblr frizbit

Source: Deposit Photos

 

Tumblr is back, and although its interface hasn’t changed in more than 10 years, they have understood what it is that its audience wants to get from them, and they are not holding back.

In times when we are overwhelmed by how the algorithm is trying to work on other platforms, Tumblr still works with a reverse chronological feed, you see only what you’ve followed, there’s no pressure and feels absolutely free.

Tumblr invites users to post freely, diversely, and as creatively as they’d like to. Currently, there are 135 million monthly users who are enjoying the freedom and feeling relief from traditional social media channels.

With this rapid resurge, how can marketers take advantage of Tumblr?

Although the social media platform might not be suitable for every brand, here are our takeaways for you to audit if your brand is a good match.

  1. Tumblr is defined by its culture, not its content type.
  2. Understand its chaotic nature and use it to your benefit
  3. Be open to a less structured way of selling 
  4. Organic marketing is everything, making your user really see more of your posts
  5. Be authentic and content relevant

We are sure Tumblr isn’t for every business, but if your industry fits into this platform, we encourage you to take the leap. Connecting with customers has been one of the biggest pillars of eCommerce this year. It’s a natural and organic way of functioning, making it perfect for brands to show authenticity.

Updates from Frizbit

  • Frizbit exhibited at WebSummit

    Frizbit at websummit 2022 lisbon

From November 1st to November 4th, Frizbit attended one of the most claimed events, WebSummit, in which +2000 companies redefining the global tech industry gathered in just one place.

Representing Frizbit, our co-founder & CEO, Ata and our business developer for Spain, Oscar, let the participants at the Summit learn more about Frizbit and how we can help bring your customers back through cookieless remarketing strategies.

From the Frizbit team, we are deeply thankful to Eureka for the opportunity of participating in the startup Alpha track this year under the category Advertisement, content & marketing.

  •  Hello, Helsinki: Frizbit was present at Slush

Frizbit was at slush 2022

November was a pretty dynamic month, and Frizbit travelled all the way to Helsinki for this.

In this case, our CEO & Co-founder, Ata Gur was at Slush 2022, representing our AI-based SaaS startup Frizbit and our solution helping the e-commerce industry to bring customers back, revolutionising retargeting without ads or third-party cookies.

The event was a great opportunity for connecting startups with relevant potential stakeholders or even just other startups, their unique solutions and proposal. Thanks to ACCIO for the opportunity to join their delegation as a part of the selected Catalan startups.

It was a great opportunity to connect, inspire, and be inspired!

 

  •  Client Spotlight!: We welcome Zelucash on board!

regargeting without ads frizbit

We are thrilled to announce that the Argentinian number one reconditioned devices retailer, Zelucash has decided to join the Frizbit family.

Zelucash knew the potential they had with the service and products they were offering, but was also aware of the need for them to expand their reach and be present in a multichannel customer journey. It was then that the solutions Frizbit introduced were the perfect match for them, and after the one-month free trial, they took the leap and incorporated web push notifications into their strategy.  

During this first month, they have generated a database with more than 20000 push notification subscribers. Our platform multiplied their reach as we are capable of targeting both registered and non-registered users.

Happy to have you on board!

If you wish to experience what retargeting without ads can do for your business, get in touch with us for a personalised demo.

Digital Marketing News and Updates from October 2022

The marketing updates from October are here, and as we approach the end of the year, the industry keeps rapidly changing. 

This month, in particular, we want to highlight the updates from Search Marketing as some interesting shifts are taking place. Let us start with the search bar itself, it’s getting an upgrade and becoming more powerful than ever. And we are only talking about surface level here; wait until you read all about the technical changes that are happening now.

If you’re here, you’re open to learning and adapting, so let’s get into it!

Digital Marketing News and Updates from October 2022

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

Updates from Frizbit

 

Search Marketing Updates

  • Google is replacing title tags with site names for homepage results

Frizbit Search Marketing news and updates october 2022

Source: Adobe Stock

In the last months, we have seen how Google keeps putting all its efforts into improving online navigation, making it either more human or simplified.

This time, having in mind the simplification of the navigation of users, especially for mobile search, Google has removed title tags from the SERP results page. The results are a few words or one-word site name title, simple and easy to skim through. 

We have performed an example searching for “Frizbit” that illustrates the difference between mobile (site name) and desktop search (branded title tag) for you to make the comparison easily.

Frizbit mobile search update october 2022 digital marketing

Now, if we go further about this, it is clear that this completely changes the scope of mobile search. In most cases, if your site name doesn’t state clearly what it is that you do, it might have a negative impact on your search statistics. 

But why is Google applying these changes?

The reasoning behind this choice is that by removing any branded words and therefore leaving only the site name, users will identify easier the website they are searching for. Once again, Google opts for simplicity.

As explained by the company:

“Today, Search is introducing site names on mobile search results to make it easier to identify the website that’s associated with each result…”

For the time being, this update is only rolling out for English, French, Japanese, and German. More languages are expected to be covered in the upcoming months.

What do we recommend?

  1. Optimise the meta description with your value proposition
  2. Use keywords at the beginning of the description
  3. Learn more about the official documentation here
  • The search bar is more powerful than never before

    Frizbit Search Marketing news and updates search bar October 2022

Source Adobe Stock

Google Chrome has developed some new interesting features for its search bar, including price tracking and search in the side panel. This means a great advantage for both searching, and online shopping as users continue to develop more and more online behaviours. 

Shopping:

 

Frizbit Search Marketing news and updates shopping bar October 2022

Source Google

This feature is a game changer for users who tend to shop online and, of course, for eCommerce stores, too. This update aims to help users save money and time when shopping through the search bar. 

What does it do?

  • When users are online shopping, the search bar will now be able to track the price across different online stores at once.
  • Email users when the price drops in any of the visited sites

How does it work?

  1. When in an online store and after finding the desired product, users will have the option to click on “Track price” at the address bar.
  2. Users need to click on “Track price” to start tracking the item
  3. When the prices drop, the users will receive an email to the Google Account they are signed in to.
  4. To stop tracking a product, users need to deactivate the option manually in the address bar.

Side Panel Search

Frizbit Search Marketing news and updates side panel bar October 2022

Source Blog

When you click on one of the results in the SERPs, you will now see this feature in the search bar. Basically, this will display a sidebar in the same navigation window, so users can check the other results of the search while navigating on the website where the user originally clicked.

In summary, this new feature aims to help users compare results in a much faster way through the new side panel, avoiding the use of the back button.

The real question here is, how are these searches going to be measured?

  • Google has revealed the ultimate AI SEO Guide.

Frizbit Search Marketing updates Google AI october 2022

Source: Adobe Stock

With all the constant changes within the SEO landscape, many doubts constantly arise. However, we finally have some answers related to the use of AI for content creation purposes.

In October, Google has finally decided to be more specific about the behaviours to be avoided when using AI, and shed the light with its ultimate guide. 

Here you can find the most relevant points from their update and what’s there to avoid:

  1. Writing content that has no meaning when put together, but yet is full of keywords.
  2. Translated content without any revision before publishing
  3. Content generated through automated processes without having in mind the user experience or quality
  4. Generated content from source skimming or SERP results
  5. Use and combine content from other sources without adding enough added value

What do we recommend when using AI?

  • Revise the written content and try to amplify its extension further. In most cases, content written implementing AI is surface-level and brief. Adding more content will add value to the users who are reading.
  • When applicable, add an element of personalisation or personal storytelling. People love to hear stories and read about personal experiences.
  • Make your content fresh. Normally, IA uses old data to create new content; however, when looked at properly, the content might seem old-fashioned. Therefore, add new statistics and data to make it relevant.

So should you use or not IA when writing content for your brand?

The short answer is, of course, you should use it if it helps you save time and resources. Technology is out there to be used, and Google knows it. In fact, they aren’t banning its use. However, it shouldn’t be an excuse to provide poor user experiences, which is what the company wants to avoid at all costs.

Marketing Tech

  •  Google to delay Universal Analytics 360 sunset to 2024

Frizbit Search Marketing updates Google UA october 2022

Source: Adobe Stock

The migration to Google Analytics 4 continues to be a controversial topic, as the company has set up deadlines for when Universal Analytics will cease to operate. However, what happens to those who have acquired its premium version of Universal Analytics 360?

Although undergoing migration is a must for any enterprise that wants to thrive in the digital marketing landscape, many are still resisting to take the shift. Having those in mind who are already paid users, Google has decided to push the cease of operation for UA 360 from October 1, 2023, to July 1, 2024. In this way, the company aims to give enterprise marketers more time to switch to GA4 and transition smoothly. 

We believe that as the new tool is operating but still under development and some bugs need to be fixed, Google Analytics 4 is taking advantage of this extra time to offer a better product suite built for enterprises. 

If you’d like to learn more about what GA4 is, what are the key differences between UA and GA4, key metrics and how to migrate with ease, you can find all the necessary information at the Frizbit blog here.

As Google announced:

“We’re focusing our efforts and investments on Google Analytics 4 to deliver a solution built to adapt to a changing ecosystem. Because of this, throughout 2023 we’ll be shifting support away from Universal Analytics 360 and will move our full focus to Google Analytics 4 in 2024.”

  • Amazon Ads to roll out video and streaming features for ads

Frizbit Marketing Tech updates Amazon Ads october 2022

Source: Adobe Stock

The power of video and live-streaming has arrived to Amazon Ads, and is available from brands of all sizes. As announced by the company during the unBox 2022:

“Our video ad solutions work together and make it simpler for brands to reach relevant audiences at scale, so they can deliver their creative work alongside popular content, engage viewers with delightful experiences and measure and optimise their impact,” said Tanner Elton, VP of US sales for Amazon Ads. “We want to bring the power of video advertising to more brands, no matter their size or level of resources.”

With small brands in mind, this new solution empowers merchants to finally be able to enhance their level of trust by creating easy-to-make campaigns using creative video formats.

If you are a merchant, what type of content can you create using Amazon video ads?

  • Live demos
  • Testimonials
  • Tutorials
  • Unboxing
  • Product showcase
  • Live Q&A

If you are worried about tracking the performance of these new campaigns, this roll-out is easily measurable through the standard Sponsored Display metrics.

Alongside this new launch, Amazon is testing its public beta software Video Builder, in which brands can create with ease videos for their Sponsored Display campaigns from the available templates. The software also includes ready-to-use products and lifestyle photography. 

We are well-aware of the high importance that video formats have been acquiring recently, so we are sure this update will help more brands using the platform to share their stories and products with their customers.

 Social Media Marketing

  • IG will start allowing you to add “topics” to your Reels

Frizbit Social Media updates Instagram october 2022

During the last months, the video format of Instagram Reels has been the main-featured format by the company. As its popularity grows steadily and more users are eager to implement reels into their content strategy, some accounts have experienced a decrease in the expected reach results.

In order to refine and tailor the content to the interest of the users, Instagram has rolled out the “Add topics” feature, which started being tested in September. This categorisation aims to better classify and nurture the recommended content to users. 

As the chief of Instagram stated, the AI for the content recommendation wasn’t working up to the expectations: 

“When you discover something in your feed that you didn’t follow before, there should be a high bar — you should be delighted to see it. And I don’t think that’s happening enough right now.”

With this new functionality, Instagram is clearly adding efforts to compete against the solid TikTok recommendation algorithm. Having said this, classifying the clips by specific topics will certainly allow the content to reach more engaged audiences, bettering the visibility of the accounts. 

  • Pinterest is adding the ability to live-stream shop soon

Frizbit Social Media updates pinterest tv october 2022

 Source: Pinterest Newsroom

The iconic visual search platform has leaned into the rising eCommerce trend of live-stream shopping in China. Featuring live shopping events, Pinterest is launching ‘Pinterest Tv’

As explained by Pinterest:

“Today we’re announcing Pinterest TV, a series of live, original and shoppable episodes featuring creators right on Pinterest. Pinterest TV episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later.”

How will it work?

  • Set of live and shoppable episodes
  • Creators will be featured on Pinterest itself
  • TV episodes are refreshed each weekday and will be able to watch later 
  • Streaming Monday to Friday on Android and iOS in the U.S.

This new initiative will change the scope of the eCommerce landscape as it brings immediate interactions and shopping activity to the platform. In addition to the human-to-human experience, ‘Pinners’ will also enjoy exclusive deals and discounts in the app while broadcasting from their favourite creators.

Some of the brands participating are Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and more.

We are sure this roll-out could be the next big shift in the eCommerce world, as shown previously in China, it has a huge traction and engagement. It isn’t only immediate and real, but it touches the emotional bases of consumers, sparking the impulse buying behaviour.

  •  Big brands have started coming to BeReal, but BeReal doesn’t have a monetization plan in place

Frizbit Social Media updates bereal october 2022

Source: Adobe Stock

If we were to define the new social media platform BeReal in a few words, it would probably be spontaneity and naturality. And what happens is that when such a disruptive platform goes against all the rules, it truly creates an impact.

Some social media users believe that this platform and its use will remain mainly to share personal raw content. However, big brands such as Chipotle, Burrito Palace, Elf Beauty, and Trident, among others, have taken the leap and jumped into the social media channel.

For starters, you can’t buy any ads on the platform, which already makes it unique in comparison to all the other social media channels. Secondly, you can’t find a huge amount of businesses of all sizes trying to cold sell. This, altogether, makes it the perfect place to create connections with other users at an unfiltered level.

Up-to-date, BeReal already has registered over 20 million users, which clearly positions the platform as a possible threat to the now head-of-the-game channels. In fact, with the fear of staying behind TikTok, Snapchat and Instagram have replicated the dual-camera feature natively within the apps. In short, the competitors know the potential of the app and are willing to fight to retain the users.

Let’s set the reality here. The new social media channel is rapidly growing, and some brands are deciding to enter the market and appear honest and raw with their audiences. However, despite the incorporation of businesses in the platform, BeReal hasn’t made any statements about its monetisation strategies yet. Although the platform is still in its early stages and monetisation through ads is out of the table, if the platform continues to grow and more brands start to enter the market, the shift will be inevitable.

Updates from Frizbit

  • It’s a wrap: Google Analytics 4 Workshop!

    Workshop Google Analytics 4

On Wednesday, 26th October, we hosted our latest event, “Google Analytics 4: Migration, differences, metrics, and the future”. This workshop was led by Michele Sforza, SEM Account Manager at Jevnet and co-organised by Frizbit. Overall, the event was full of good energy and a lot of learning curiosity about this new tool.

At our workshop, we aimed to clarify some of the most frequent doubts and myths about this topic, and for this, we couldn’t have had a better panellist. Having said this, if you couldn’t join us at the event or would like to refresh what you’ve learnt, we have created two options for you:

If you’d like to learn more about what GA4 is, what are the key differences between UA and GA4, key metrics and how to migrate with ease, you can find all the necessary information here.

If, on the other hand, you are more of a visual learner and would like to learn first-hand, then the event session replay in Spanish is here.

Make sure to follow us on our Eventbrite profile to not miss out on any further events. 

  •  Product update: WhatsApp abandoned messages now can feature photos

Frizbit Whatsapp retargeting without ads example

In our previous monthly blog post, we mentioned that we had recently added WhatsApp as a new channel for abandoned carts to offer with our cookieless solutions.  

We believe that this opens the door to new ways to reach customers and keep delivering the right message to the right user at the right time and, most importantly through the right channel.

While hyper-personalisation was already in place, we knew that, just as the saying goes: “images speak louder than words”. Therefore, during the last month, our developers worked on the deployment of adding an image of the targeted product to the bespoke message.

The results? Even more powerful and relevant messages to consolidate omnichannel customer journeys while remaining timely appropriate, and closer to the audience.

  •  Client Spotlight!: We welcome Interior’s on board!

Client spotlight Frizbit web push FRANCE

We are proud to announce that the French premium boutique interior design shop, Interior’s has jumped on board into the future of retargeting with Frizbit. 

Interior’s, which is a brand of higher-end products, was hesitant at first to implement web push notifications to their eCommerce, as for them, it was relevant to respect, above all, their product image. We followed a one-month risk-free trial, in which they could see by themselves the possibilities of implementing new technologies to their online strategies. 

In their case, we listened carefully to the needs of their businesses and co-jointly worked on developing messages and funnel stages tailored to their niche.
This is only the beginning, and we can’t wait to see the great results that you will accomplish!

Welcome on board!

If you wish to experience what retargeting without ads can do for your business, get in touch with us for a personalised demo.

Google Analytics 4 (GA4) vs Universal Analytics (UA) – How to prepare for the future of analytics?

Google Analytics 4 (GA4) vs Universal Analytics (UA)

Last Wednesday, 26th October we hosted our latest event “Google Analytics 4: Migration, differences, metrics, and the future”. This workshop was led by Michele Sforza, SEM Account Manager at Jevnet and co-organised by Frizbit. Overall, the event was full of good energy and a lot of learning curiosity about this new tool.

If you were not able to attend the event, do not hesitate to stay and read through as we will summarise the most important ideas, conclusions, and key learnings of the event. Our main takeaway is that it’s not about unlearning a tool, but about getting to know a new platform almost from the ground up. 

Without any further ado, we hope you find it as useful as we have!

Watch the replay of the session in Spanish

What is Google Analytics 4?

What is Google Analytics 4 Frizbit

Source: Adobe Stock

The first thing our guest speaker emphasised was to recall that GA4 is not an accounting tool, but an analytics tool, so the data it provides is quantitative. 

Another key factor, before moving on, is to understand that although the name GA4 suggests that it is an update, in reality, it is an almost completely revamped tool.

So what’s going on with Google Analytics?

The irrevocable implementation of Google Analytics 4, which will make the traditional Universal Analytics obsolete, as well as its historical data, is getting closer and closer. In other words, the countdown to migration has begun.

The most important dates to keep in mind are:

  • July 1st 2023: Data collection by Universal Analytics stops.
  • October 1st 2023: Data within the tool will be deleted, and access to the platform will be restricted.

“But if I have until July 2023, why should I start now with the migration? While we’ll get into this in more depth later, we can tell you that the longer you take to start the migration, the less historical data you’ll have on hand to readjust your digital strategy next year.

Other considerations as to why the change needs to happen now:

  • Not only will Universal Analytics stop working, but all data you collect via Data Studio or from any Universal Analytics source is also going to stop working.
  • GA4 rejects third-party cookies. We’ve been saying it a lot, and the cookieless future is coming. That said, if you have remarketing listings, no data will be collected either, as they will stop receiving cookies.
  • You can’t compare apples and oranges, as they say colloquially. In this case, you can’t compare UA users with GA4 users.

Why Google Analytics 4?

Why Google Analytics 4? Frizbit

Source: Adobe Stock

This is perhaps one of the biggest questions surrounding this matter: Why, if UA was working well, does there have to be a new update? 

The change is nothing more than a prelude to what lies ahead for the future of Google and the privacy of its users. As we know, Universal Analytics is almost entirely based on the use of third-party cookies, something that is totally incompatible with the ‘cookieless’ future of web analytics that Google has been supporting. In other words, Universal Analytics is incompatible with the new interests and privacy policies of the users. 

Google Analytics 4 features

Google Analytics 4 features Frizbit

The cornerstones on which it is based are privacy, omni-channeling, and comprehensive data analytics.

In terms of privacy, GA4 is getting closer and closer to the ‘cookieless’ future and personal data protection. One of the most important new features is that it identifies users without the use of cookies, while relying more on machine learning. 

Regarding the omnichannel pillar, we can finally measure real customer journeys, i.e. multi-platform and multi-device, measuring each user touchpoint. In this way, we will finally be able to unify and measure more real interactions, adjusted to the lifestyle of our users, which allows us to act with even greater precision at the right time, whether it is through the web or through apps. 

Finally, the third major pillar is comprehensive data analytics. While UA allowed us to evaluate the sessions of each user, their navigation and the overall traffic very accurately that a website received, the analysis of interactions was lagging behind. With GA4, measuring events (actions and conversions) is possible in a more insightful way.

Having said that, the most visible changes within the platform are:

  • The ‘Views’ column has completely disappeared, and with it, the possibility to create filtered reports in a visual and intuitive way. We now have the new term ‘Data-Stream’, which is a flow of data from which we take the information and varies depending on whether it is from the web or an app.  
  • User measurement is much more accurate and multi-channel. GA4 is able to recognise the same user, even if they are using different devices, which is very different to how it worked with UA. This is why, when comparing users between UA and GA4, the measurement would be incorrect. It is very likely that you will experience a decrease in users in GA4 compared to UA. It is not that GA4 is not registering users; it just does it in a more accurate way.

Google Analytics 4 vs. Universal Analytics

Google Analytics 4 vs. Universal Analytics Frizbit

One of the key differences to grasp is the change of approach of the tool. It moves from being session-centric to user-centric, i.e. focused on interactions and events while respecting privacy.

Universal Analytics:

  • Session-based
  • Unlimited data retention
  • Complex user experience
  • Automatic page views and user data
  • Data taken from a sample (not accurate) – more inaccurate sessions
  • Structure: Category – Action – Tag
  • Bounce due to lack of engagement
  • Users: Cookies

Google Analytics 4:

  • User-centric and event-driven
  • Limited data retention 
  • Intuitive navigation
  • Automatic event tracking
  • More accurate data without sampling – less accurate sessions
  • Structure: Event name – Parameters
  • Bounce if a session is not of value*: does not stay at least 10 seconds, does not make two visits to two pages or does not make a conversion
  • Users: generate valuable sessions*.

What information should I keep?

One of the most important points is that you can’t compare UA data with GA4 data, because their measurement system is different. So if you want to collect historical data by 2023, the time to start migrating from UA to GA4 is now.

What’s new in GA4

What's new in GA4 Frizbit

Source: Adobe Stock

n addition to the features mentioned earlier, one of the new developments that we are most excited about is the almost automatic direct integrations available. 

Among them, we can highlight the following:
GA4 Integrations frizbit

Firebase: This platform is directly linked to the development and analytics of mobile applications. It is one of the most relevant integrations for GA4, as in fact, its structure and interface served as the basis for the development of Google Analytics 4.
It is relevant because: It creates an automatic data analytics flow to GA4, being able to track users entering both through the app and the web. 

Google Tag Manager: This tool is designed to make implementations and updates to our website easier.
It is relevant because: The integration with GA4 will reduce the time to measure results on the web, possible errors will be minimised by timely reporting them, and finally, it will be easier to update new implementations.

Search Console: This tool is totally oriented towards SEO, analysing what position each page occupies within the search engines, and how well the pages can be navigated, among others. Although it was already in Universal Analytics, some new features include the introduction of a new series of exclusive reports for Search Console within GA4.
This is relevant because: It will be possible to combine metrics and dimensions from GA4 and Search Console to make a joint analysis and create new reports based on this. 

Advertising platforms: GA4 is very well-prepared for the integration of Google Ads, Ad Manager, Display & Video 360 + Search Ads 360 (for its paid version).
It is relevant because: We will be able to visualise all the data of all the campaigns automatically and in a more complete way. We will be able to know which campaigns have had better conversions and results. On the other hand, we will be able to create audiences based on the campaign reports and export them to other ad platforms to maximise conversion and conscious retargeting. 

Why should I prepare for the future with GA4? 

GA4 Future Frizbit

The most straightforward answer is that the shift is inevitable, and the main reason is the advent of the ‘cookieless’ future. 

As a study by Pewreserach shows, 72% of people who use the internet report feeling watched and their privacy threatened after their online behaviour is tracked. This is why for several years now, the digital environment has been preparing for this with the elimination of third-party cookies and the validation of own cookies in browsers such as Firefox, Safari and soon Google Chrome. 

E-commerce and Google Analytics 4

Ecommerce and GA4 Frizbit

Source: Negative Space/Pexels

Perhaps one of the most important changes is for the e-commerce industry. While in UA, every step the user made was registered, in GA4 this code has changed radically, becoming incompatible with the previous version.

There is also a relevant change in the events. Previously in Universal Analytics, the events were named by each user as they saw fit. Now, in GA4, these events already have a recommended nomenclature, which will impact the reports and make their results more accurate. Again, this is one of the ways in which GA4 continues to demonstrate its accuracy.

Migration from Universal Analytics to GA4

Migration from Universal Analytics to GA4 Frizbit

Source: Stock Adobe

This is a phase from which we cannot simply run away. There may be many doubts; however, we have identified a number of key steps in the process. To do this:

  1. Audit the current Universal Analytics account: write down all events, goals, audiences, segments, and roles within the last year.
  2. Develop an implementation plan: migrate goals to conversion events, migrate custom dimensions, migrate custom reports to Explorer or Data Studio as well as permissions and roles, among others.
  3. Create and configure GA4: Configure data streams, integrate GA4 with tools (GAds, Search Console etc., activate Google Signal, leverage the new data-driven attribution model, internal IPs, cross-domain and exclude referral list. 

How can I export the data?

There are several options within it via the paid version of Google Cloud or manually by downloading report after report. 

Final recommendations:

In addition to migrating as soon as possible, the advice is oriented in four directions:

  • UTM: Monitor all UTMs, as they will change. 
  • Audiences: Start creating audiences as soon as possible.
  • Download reports: Download reports via Google Sheet and its Google Analytics extension.
  • Attention to details: This tool comes with default settings, so it is important to adjust your settings. We recommend:
  1. Change the value of Data retention 2 months to 14 months.
  2. Configure the domains if you have more than one to build a solid customer journey. 
  3. Define internal traffic for better metrics.
  4. Configure referrals that you don’t want to measure, such as third-party payment platforms.
  5. Adjust the time of engaged sessions to really measure if the sessions are of value or not. 

If you’ve made it this far, you’ve probably noticed that this specific workshop was loaded with valuable information about this great GA4 tool. 

On behalf of the Frizbit team, we would like to thank our great speaker Michele Sforza for delivering such an interesting and engaging workshop. Thanks also to all those who, either remotely or online, were able to join us during the event.

If you don’t want to miss our next events, we invite you to follow us on our Eventbrite profile, where we update information about upcoming workshops and meetings.

See you next time!

 

Digital Marketing News and Updates from September 2022

A new month is here, and with it, our monthly newsletter has arrived as well. As we enter the last Q4 of the year, it is even more crucial to keep up to date with the latest digital marketing news and start adjusting our strategies.

So, if you are ready to dive into this new quarter of the year with the latest trends and updates, keep on reading to get the latest insights and advice from us. 

Just a quick announcement for those living in Barcelona, our next event (in Spanish) is scheduled on October 26th, 18.00h @Aticco Verdaguer. For those who can’t attend on-site, we will also have a live-streaming option.

Without further do, we wish you a happy reading!

Digital Marketing News and Updates from September 2022

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

Updates from Frizbit

Search Marketing Updates

  • Mobile Search will experiment 5 new changes, according to Google

Search mobile experience is definitely getting an upgrade, according to the latest announcement from Google. The company has recently listed 5 upcoming changes worth learning to increase your search possibilities on mobile devices.

  1. Say hello to Google Search Shortcuts:

    Google Search Shortcuts Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    As we know, users can search on Google beyond typing their queries. However, although the possibility of this has always been there, few are fully aware of it. From searching through Google Lens uploading pictures to humming songs, the search experience is just so much richer nowadays.

    Well, Google has decided to amp up the experience and introduce more tappable solutions. For the moment, this update is only available for the Google app on iOS and is here to compete directly with the native Safari browser.

  2. Predicted results are coming from the results in the search bar:Predicted results are coming from the results in the search bar Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    This feature is expected to roll out in the upcoming months, but Google has shown that they are committed to improving the navigation for users. 

    The new feature aims to shorten the search time spent when doing a query by suggesting the most suitable solutions right away. This plays a significant role in SEO to match and guide the users in the right direction, working seamlessly with the algorithm.

     

  3. Refined queries:Refined queries Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post


    Following the previous update,
    Google is enhancing the search for queries with recommended words to tap on. Again, we believe having a clear SEO strategy can boost your company to be associated with the most common related searches.

    While the user types his/her query, Google with start recommending associated and common words to that search to make it more relevant and specific.

     

  4. Welcome to the Google Web Stories: Google Web Stories Digital Marketing Updates

    Source: Screenshot from Google Blog Post

    This update aims to make the mobile searching experience a more pleasant one through the integration of visual layouts. However, this rollout also gives credit to content creators and positions them as a valuable source for content search. 

    As stated by the company:

    So, we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.”

    This feature will be displayed as a widget in the search results, in which the users will be able to expand further, if interested.

  5. Visual Search Feeds will be a reality:With the clear goal in mind of enhancing searchability navigation, Google aims to bring a visually harmonic experience by combining text, images, and video in mobile searches. The feed is expected to look like the following example:Visual Search Feeds will be a reality Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    As aesthetic as it looks, the next big question is what happens with the traditional ranking system? This new search layout puts all media at the same level, so it will be safe to say that visuals and graphics will become as relevant as the main content for upcoming searches.

    Google has stated that creating aesthetic searches is going a step further into the mobile navigational experience:

    “We’re also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that’s text, images or video.”

  • Google includes a new HTTPS Report in Search Console

    Google includes a new HTTPS Report in Search Console Digital Marketing Updates Frizbit

Source: Adobe Stock

 

Google has announced a new rollout to identify which sites are HTTPS and which ones aren’t, all accessible from Google Search Console. Unfortunately, the new integration will still need a few months to be completed, but it is undoubtedly a functionality that users have been requesting.

As the company stated in its blog: 

“One of the common requests we heard from you was to provide more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not,”

Why does this matter? How can it be useful?

Both marketers and SEO professionals can benefit from this new feature, given that it will help to map out which URLs from the same site are indexed as HTTPS or HTTP. 

HTTPS doesn’t only serve a secure navigation purpose, but also, as announced by Google in 2014, it is a recognised ranking signal. The report will also help to prevent common errors that prevent pages from being served as HTTPS by addressing the exact cause of failure. 

Lastly, this report will certainly come in handy as, according to the Core Web Vital from Google, using HTTPS increase the metrics ranking for UX. 

To recap, both in providing secure navigation to the users and for better ranking possibilities, this report is an outstanding addition to Google Search Console.

 

Marketing Tech

  •  iOS 16 has landed, and with it, the web push notifications for iOS (earlier than expected)

Earlier this year, we published an article highlighting what this rollout could actually mean for the ‘cookieless’ retargeting world. We finally have some dates to mark on our calendars for the release on MacOS Ventura in October 2022.

Let’s recap what web push notifications or browser notifications are: These are alert-messages types working on an efficient opt-in basis. Users get asked for permission to receive time-sensitive alerts without compromising their personal data.

What do we know so far about the update?

  1. It will be available for all users, regardless if they have or not an Apple Developer Program membership.
  2. Apple rolled out this update ahead of its original expected date, which was appointed to be in early 2023.
  3. It will use the same Apple notification service powering Native Push on all iOS devices.

If you want to be ahead of time and prepare for when push notifications are ready to be used on iOS (iPhone), get in touch with us for a personalised demo

  • Meet the new Flodesk Checkout

Flodesk Checkout Digital Marketing Updates

Source: Flodesk

Flodesk has slowly worked on its branding positioning as one of the most visually pleasant and straightforward email marketing platforms in recent years. By providing high-performance experiences to their users, they have partnered with Stripe to bring to live Flodesk Checkout.

What is it, and how can it benefit you?

It might be one of the simplest and most visually aesthetic ways to sell online. Their advantage is that you don’t need to create a fully operating website to sell.

With this rollout, you can:

  1. Build a sales page
  2. Build a checkout page
  3. Build a delivery page
  4. Publish a functional payment gateway page
  5. Integrate payment methods with Stripe.

Of course, while keeping the great CRM and email marketing functionalities from Flodesk.

 

  •  Canva Create 2022 surprises with its new features

Canva Create 2022 surprises with its new features Digital Marketing Updates Frizbit

Source: Canva

 

Canva Create 2022 came in with tons of new functionalities. It is positive to affirm that the platform is evolving and growing with its audience needs to become the new one-stop-shop for all visual needs. Yet, by remaining accessible to non-designers. 

From the Frizbit team, we have highlighted 3 of their recent updates:

 

  1. Video Background remover:Video Background remover Digital Marketing Updates Frizbit

    Source: Canva

    In the same way that removing the background from a picture was possible for non-designers with Canva, now the platform brings a whole new level to video editing. Video background removal is now possible, just under one click. This is an outstanding development, considering that not even professional tools can get done the same job with that ease.

     

  2. Creating websites is now accessible to everyone:
    Canva Websites Digital Marketing News and updates Frizbit

    Source: Canva

    This rollout allows users to create responsive websites with both desktop and mobile previews. Again, everything under the same mission of making design accessible to everyone. Choosing from beautiful templates and customising it was never so easy to bring a website to life

  3. Canva Docs (Beta Version coming soon):
    Canva Docs Digital Marketing updates Frizbit

    Source: Canva


    Canva announced their Canva Docs development, aiming to create visual docs in an entirely collaborative environment. The main standout characteristic is that
    these documents are meant to work on building richer media documents. As in opposite to the other existing text-based document with a difficult media integration option. The rollout already has a waiting list for when its Beta version becomes available.


 

 Social Media Marketing

  • Instagram announces that videos up to 60 seconds are available for stories

Instagram stories 60 seconds Digital Marketing Updates

Source: Instagram

The well-known video updates from Instagram continue their course over the last months. The newest announcement revealed that now videos of 60 seconds will no longer be split into 15-second segments in the app.

The new feature has already started rolling out in September by showing a pop-up notification to users. 

So, can this have an entirely positive experience for content creators?

  • Pros: Content creation through stories for promotions, selling content or engaging could be easier for creators, easing the work to split the content.
  • Cons: Users typically scroll through stories to get the information they are looking for as fast as they can, meaning that engagement might actually drop.

Instagram has confirmed the new Stories video expansion to TechCrunch, explaining that:

“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

 

  • TikTok is competing to become the leading search engine social media platform

The video platform is clearly evolving into a wider version of itself, leaving behind being considered only as an entertaining social media platform. 

According to Matt Navarra, TikTok has increased the maximum length of its captions from 300 characters to 2,200. Although the company describes the update as a space to express more details about creations, the truth is that it leads the platform to become more competitive as a search engine social media platform, especially for Gen Z.

This update allows content creators to include keywords that will improve the discoverability of their content in search. If we take into consideration that TikTok is already recognised for having one of the most accurate algorithms, then this entitles TikTok as a leading search engine social media platform.

 

  •  Snapchat provides voter registration tools ahead of the US Midterms

Snapchat Digital Marketing updates Frizbit

Source: Snapchat

Snapchat has shown a history of educating its users and providing in-app tools to build youth engagement in political events. For instance, in 2020, the platform helped 1.2 million users to register to vote and play a part in what resulted in the largest youth turnaround in decades. 

The platform reaches 90% of the 13-24-year-olds, giving the opportunity to empower and educate the youth about the importance of participating in the democracy. 

2022 couldn’t be any different from previous elections periods aiming to build youth civic engagement, so they have developed some tools:

  1. Allow Snapchatters to register to vote
  2. Allowing 16- and 17-years-old Snapchatters to pre-register in selected states.
  3. Community building to reach out to friends who haven’t registered yet
  4. Creation of Voting 101 Hub: an in-app training on how to register to vote, becoming a poll worker, and so much more.
  5. Curated Map stories 
  6. Safeguards to review the content and prevent misinformation 

 

Updates from Frizbit

This monthly newsletter comes with some outstanding updates from the Frizbit team! 

We have a special invitation for those interested in evolving with Google Analytics 4, some product updates and past-events recap.

 

  • Mark your calendars. A new Workshop about GA4 is scheduled.

    Grow Your Business With Smart Marketing (8)

 

In partnership with Jevnet, Aticco Workingspaces and the Barcelona Growth Marketing Group, we have designed a new workshop to skyrocket your digital marketing skills.

As some of you might already know, the traditional UA (Universal Analytics) platform is phasing out in less than 9 months, meaning that data and traditional measuring will come to an end.

So what solution do you have at your fingertips? The answer is short: migrating into Google Analytics 4 as soon as possible.

We have come to realise that there is still some hesitation and doubts around the new platform. Having this in mind, we’ve created this event in Spanish to equip marketers with all the relevant information about the new software.

Event details:

Date: October 26th 2022

Where: Aticco Workspaces Verdaguer for our friends based in Barcelona and streamed online for those who can’t attend live.

Time: 18.00h to 20.30h

Workshop Facilitator: Michele Sforza, Senior Account Manager at Jevnet

Language: Spanish

Book your spot here

  •  New software updates to the Frizbit dashboard

In the last few months, we have been working on improving the experience and added value for our customers on the platform. Currently, our product could integrate different channels such as web push, email and SMS to provide seamless messaging strategies. However, in order to improve and reach a wider audience, we are developing the WhatsApp channel as a retargeting medium without ads.

The update is still under development, so elements such as images included in the message are not yet available. However, we have prepared an example as a preview of what is to come.

Frizbit updates whatsapp retargeting

Among the hyper personalisation possibilities, you can have the following:

  • User name
  • Name of the specific product
  • Price of the selected product
  • CTA
  • Product image (coming soon

From the Frizbit team, we are excited about this new launch as it will generate more possibilities to reach and bring back more users at different points of their customer journey.

If you’d like to know first-hand what these new software updates can mean for you and your business in bringing customers back, you can get in touch with us for a personalised demo.

  •  It’s a wrap! The replay of the session and event recap for How to Do Retargeting in the Cookieless World are up

how-to-do-retargeting-in-the-cookieless-world

 

On the 22nd of September, we hosted our first event after the summer break, and we must admit it felt like a great way to come back to the routine. As usual at our events, we enjoyed -which was maybe – the last open terrace networking session of the year with some mandatory beers.

If you work in/with the digital marketing industry, you might be aware of the constant changes that we frequently face. During the event, our main goal was to demonstrate to our attendees that entering the cookieless is less scary than what we could imagine. There are alternative ways to do retargeting without ads or third-party cookies.

Also, in the way things are shifting, leaving third-party cookies behind is no longer an option or a choice, but rather a necessity. In our event, we teach you how to do it seamlessly.

Having said this, if you couldn’t join us at the event or simply would like to refresh what you’ve learnt, we have created two options for you:

👉 If you’d like to learn more about the right strategies, channels and have a deep understanding of the cookieless world, you can find all the necessary information here:

Read all the info from the blog here

👉If, on the other hand, you are more of a visual learner and would like to learn first-hand, then the event session replay in Spanish is here for you:

Watch the replay of the event here (In Spanish)

How to do retargeting in the ‘cookieless’ world?

 

how-to-do-retargeting-in-the-cookieless-world

Click here to watch the replay of the session in Spanish

On the 22nd of September, we hosted our first event after the summer break, and we must admit it felt like a great way to come back to the routine. As usual at our events, we enjoyed -which was maybe – the last open terrace networking session of the year with some mandatory beers. 

This time, the main topic of the event was the controversial ‘cookieless era’. And our main goal was to equip our attendees with the tools and strategies so that they could stay at the top of their game. Questions such as “Can I actually do retargeting without ads/third-party cookies?”, “What are the cookieless strategies I can implement?”, “What’s the difference between first-party and third-party cookies?” were answered by our host and CEO, Ata Gur.

So, if you couldn’t join us at the event, but still would like to learn more about the main takeaways, keep on reading to elevate your marketing skills.

Why retention matters by Ata Gur

Why retention is essential by Ata Gur

To start off, it is essential to understand the customer journey that a user usually does while navigating a website with a conversion purpose, whether that is a sales or acquiring leads goal. 

The usual journey has 5 stages that customers go through until they reach the intended purpose. It starts with a 100% conversion rate and ends up with a 1% conversion rate and an estimated value of $25 USD. 

The key takeaway #1 is that client acquisition is indeed an expensive process already, so why not look further into retention to maximise all efforts?

As shown in this graphic, returning customers frequently represent a higher conversion rate than new customers. So, if you have an e-commerce and your sales goals aren’t going as expected, perhaps your focus shouldn’t be on “how to acquire new customers?”, but rather on “how can I better nurture my returning customers?”

Returning customers vs new customers

At this point, you have seen why retention is crucial for any eCommerce business. Now, let’s move forward with the alternatives to the retention channels that you have:

  • Email, SMS, social media, app push notifications & web push notifications: Belong to the owned media category and work with first-party cookies.
  • Retargeting ads: Bring the customers back with third-party cookies, and a pay-per-click basis. The ROI is usually adequate, but the ‘cookieless era’ is their biggest threat. Many browsers are restricting its usage, such as Safari, Firefox and soon Google Chrome. This revolutionizes the way we are used to doing retargeting because every retargeting service provider like Facebook, Google, Criteo or other third-party providers will need to change or else become obsolete. 

You might be thinking: “Okay, but I still hear “cookies”, both first and third-party cookies. What’s the difference?”

To keep it short, the main difference is that with third-party cookies, our information can be accessible to all the ads network. Our information is available and shared with others who we don’t trust or know anything about. In fact, 72% of the users reported feeling observed and tracked for their online behaviour, according to Pewresearch.org. 

On the other hand, with first-party cookies, we can rest assured that our information will be stored safely, as it is directly anchored to the domain we are at. This means our information isn’t shared with others we aren’t aware of.

 

Alternatives to third-party cookies for retargeting

Cookieless-strategies-cookieless-funnel

Now, let’s dive deeper into what it means that we are moving into a ‘cookieless world’ and what actions you can take to minimise the loss.

The first thing to have in mind is that the cookieless world is nothing more than a new system that is here to stay and is here to protect the privacy of users. As it is an imminent change, there’s no reason to avoid it or delay its implementation.

The key takeaway #2 is that now we need to move forward with understanding and building new cookieless funnels. Our efforts should be focused on first-party cookies channels.

In the following graphic, you can find an example of what a cookieless funnel can look like:

cookieless-funnel

What are the main advantages of relying on first-party cookies, and what channels do you have at your disposal?

  • The channels you can use are: push web, push app, email, and SMS
  • The main advantage is that you can double your reach by attaining both registered and non-registered users (A.K.A. you don’t need a form to target users with push web and push app notifications)
  • You can hyper-personalise the experience, meaning that automatisation doesn’t have to feel cold and robotic.
  • You can interact with your audience before they even register with push web and push app notifications, even if they are not on the app or site.
  • The interactions can be intentional, meaning you can set them up according to the behaviour of the user. 
  • Users don’t stay in just one channel: maximise your marketing efforts so that you can target your users across their customer journey.

Key takeaway #3: Maximise your retargeting efforts by relying on first-party cookies channels.

Discover the benefits that Web Push Notifications can bring to your e-site

retargeting-without-third-party-cookies

In this case, we are going to revise further our starred channel: Web Push notifications. We found there was an industry gap for this particular channel and have specialised enough, which has led us to know the ins and outs of it.

Web push notifications are the newest retention channels for websites, in which messages are sent by a website and appear on the screen of a user’s device. As we mentioned earlier, messages can be sent even if the website is closed, and they can operate without personal data. It is the latest and a very powerful digital channel for websites to re-engage and communicate with subscribers who opt-in to receive them, providing useful/interesting information.

Where can you use web push notifications or browser push notifications?

The coverage you get by using these notifications is great.  

For browsers, they are fully operative on:

  • Safari
  • Chrome
  • FireFox
  • Microsoft Edge
  • Opera

On the other hand, in operating systems they work on:

  • Microsoft Desktop
  • MacOS
  • Android
  • iOS (coming soon with iOS 16 in 2023!)

Key takeaway #4: Web push notifications can bring a higher opt-in rate, increasing your reach and retargeting possibilities. Web push notifications have a 5% to 10% opt-in rate, whereas email opt-in ranks at a 2-4%. With the release of the web push notifications on iOS 16, it means the current rate is likely to increase by 50%.

 

What are the expected results? 

To make it clear, you can find in the following chart how all the different channels can be compared in terms of opt-in rate, click rate and reach rate:

first-party-channels-results

With these graphics, we can see clearly that, on average, web push notifications have better performance rates than other channels, including social media posts.

Emails, on the first hand, require that users confirm their opt-in, which can easily push back the users to complete the action. Social media, on the other hand, usually prioritise paid ads, meaning that organic posts are hardly seen by your audience. 

With web push notifications, the opt-in only requires one click from the user. The click rate can be completely personalised and tailored to the part of the customer journey your user is at, making it relevant. Lastly, the reach is definitely one of its strengths as typically you aren’t competing with other brands, opposite to what happens in social media.

Another great advantage of using web push notifications is that they are completely GDPR friendly, as they don’t require the usage of personal data for them to succeed.

How do we use web push notifications at Frizbit?

web-push-notifications-frizbit

We begin by analysing your sales funnel and creating hyper personalised notifications for each stage of the funnel. For instance, if in an e-commerce a user is interested in the category of the same product, but doesn’t add the product to their cart, they will receive a notification that helps them to go back and purchase a particular product. 

Key takeaway #5: Nothing is more relevant than sending the right message, to the right user, at the right time, through the right channel. And web push notifications can help to do this effectively. 

If at this point, you are wondering if the web push notifications can be beneficial for your business, you can apply for a free demo here.

First-party cookies retargeting strategies

We want to show you that moving on from third-party cookies is possible. You can do retargeting without relying on them while keeping in line with the newest GDPR regulations.

In the following graphic, you can see what an integral strategy, incorporating different first-party cookies channels, looks like:

cookieless-retargeting-strategiesIn this example, we are showing a retargeting strategy for abandoned carts. As seen here, you can combine different channels seamlessly, creating personalised flows with specific timing options. 

What are the expected results you can look for with each channel?

results-first-party-cookies-channels

Definitely, using all the channels strategically can represent an increase in sales or in your conversion goals. Each channel has a particular strength, and whether you should use one or another in a higher proportion depends on the purpose and industry of your brand. 

To summarise:

  • The cookieless world is approaching, and we are leaving behind the so-known third-party cookies, which can limit the way we know on how to do retargeting.
  • We recommend investing time and effort in developing strong owned media channels.
  • Start creating first-party cookies retargeting funnels using channels like web push notifications, email marketing and SMS
  • The key element of success for any retargeting strategy is to send the right message, to the right user, at the right time, through the right channel.

Having said this, we would like to thank everyone who took part in this experience and made it possible. Special thanks to Áticco Working Spaces for their collaboration and continuous support.

If you missed the event and want to have a deeper understanding on how to do retargeting without third-party cookies, the replay of the session is available here. 

Also, if you’d like to stay in the loop and attend our future events, make sure to join our Growth Marketing  Barcelona Meetup group.

We hope to see you at our next event 👋

Digital Marketing News and Updates from August 2022

We welcome September after a slower summer season with our monthly newsletter. During August, while most professionals enjoyed a well-deserved break or had a slower-business season (at least in Spain), the rapidly changing marketing landscape kept its usual pace.

Let’s start this back-to-school and back-to-business season with the most recent and relevant digital marketing news and updates.

Keep reading to find out the latest insights from the digital marketing world.

Digital Marketing News and Updates from August 2022

 

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

About Frizbit

Search Marketing Updates

  • Meet the new Helpful Content algorithm by Google

Google Search Frizbit Digital Marketing news and updates

Adobe Stock / Thaspol

 

As announced in the blog of the company, Google is rolling out a new algorithm for its search engines. While many eCommerce stores are still struggling with the recent Product Review Update, Google is determined to provide a more human approach to online navigation. And clearly, this update demonstrates so.

So far, there are many reactive opinions about this new update going around in the SEO industry. Most of them are implying that with this new update, the SEO era will come to an end. Some experts are arguing that the new algorithm will devalue the content written for SEO purposes. However, all that this update aims for is to favour the content written for people by people.

So, what can you expect from the new roll-out? Contrasting with the previous update, which only affected certain pages of a website, the new Helpful Content algorithm has the potential to impact all pages within a site. 

As Google describes it, this update aims to:

“Tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

What else do you need to know about the algorithm?

  • A new signal ranking is coming out for both new and existing websites.
  • It will start rolling out in September
  • Google is prioritising expertise and added-value rather than simply summarising content from other posts.
  • Undefined niche categories in publications might classify a site as unhelpful.
  • If Google detects that users aren’t finding what they truly need, it might affect the ranking of the site.
  • Writing about trends outside your niche or industry might get classified as an effort to classify higher in the rankings, rather than providing value.
  • Removing unhelpful content will increase the possibility of ranking in a higher position

 

So what can we learn from this update?

First things first, the SEO era will not come to an end. It is definitely taking a new direction towards a more streamlined practice, connecting humans with humans. 

This new update isn’t either devaluing the SEO practices, but rather is an open invitation to content creators to incorporate conscious practices into creating content with people in mind.

 

Google sets the race for Local and Smart Shopping campaigns to shift into Performance Max campaigns

Performance Max campaigns Frizbit Digital Marketing news and updates

Source: Screenshot from https://blog.google/products/ads-commerce/upgrade-to-performance-max/, August 2022

Earlier this year, Google announced that its Local and Smart Shopping campaigns would embrace changes and turn into Performance Max campaigns. In their announcement, Google provided clear deadlines for this placement, with it being September 2022. 

To understand the relevance of this update, let’s get back to the basics: what exactly are the benefits of the Performance Max campaigns?

Performance Max campaigns use Artificial Intelligence combined with automatisation to maximise the performance based on a specific conversion goal. 

So conversion, performance, AI, and automatisation are in one place? Yes! And the benefits don’t just stop right there. These campaigns encompass all Google properties such as YouTube, Gmail, maps, search discovery, and display. Ultimately, you are able to track the customer journey a client does when searching for a product or purchasing online.

Now that we’ve covered the basics and we are well aware of the tight deadlines Google is giving, let’s break down the official news.

In August, Google released a tool to self-upgrade both Local and Smart Shopping campaigns with just one click. The trick with this update is that although you can do it with a simple configuration setting, it won’t be available for all the merchants yet. 

So, how can you know if you’re eligible for the self-upgrade?

If your campaigns were compatible with the upgrade, it is likely you have received a notification with a link or that you are able to find the option through the Google Ads Dashboard. If, on the contrary, that wasn’t your case, your Local campaigns won’t update to Max Performance until 2023.

Now, the next big question is: What happens with the old campaigns?

We do recommend that you use the self-upgrade option as soon as you are eligible. The reason is that all the old self-upgraded campaigns will keep all the historical performance data and your chosen settings.  

Although having this option is great for analysis and reporting purposes, all old campaigns will be automatically set to “Removed” status. This means that no edits, nor reactivation, will be allowed.

 

  • Do you have an international SEO strategy in place? Google Search Console will remove its International Targeting report

 

If you own a multilingual or multi-regional website, stay tuned because Google has officially announced that its International Targeting report will be removed from Search Console by September 22nd.

Many are the questions that have arisen with this announcement, such as:

  • Where will the hreflang-tags errors be found?
  • Can you target a specific country manually with a .com domain?
  • Will hreflang continue to be supported?

While Google hasn’t announced what will happen with the hreflang errors found in websites through the report, they have stated that hreflang tags will continue to be supported by Google Search Console. In fact, as they quoted in their tweet, Google will continue to support multilingual and multi-regional sites with their standard recommendations still. 

So, how can you help Google understand your site if you support different languages or locations?

  1. If you are managing a multilingual or multi-regional site, you can optimise Google Search results directly from your website
  2. If you manage multiple sites for different languages, make sure you are reporting and telling Google about each of these variations. By doing this, Google will appoint the corresponding variation to the right user.
  3. If your website shows certain content based on the location or language of the user, Google might not be able to crawl, index or rank all the content for the specific locale.

With this update, certainly, manually targeting countries or the preference of the language from users might become a harder practice. We believe that by doing this, Google continues to strive in its fight against SEO-done content and keeps moving towards a more human navigation experience.

 

Marketing Tech

  • Introducing Shopify Collabs: the new digital solution to connecting creators with Shopify businesses.

Shopify Collabs Frizbit Digital Marketing news and updates

Source: Screenshot from Shopify News

With creators and brand experiences in mind, Shopify has rolled out its Collabs. It’s a win-win for both creators that can sustain their activities with brands they love, and for brands that can reach new audiences.

Influential marketing has played a big part in the development of brands. In most cases, it helps to boost the awareness of a brand or increase the sales of a product or service. We can agree that nowadays, it is a crucial part of any digital marketing strategy.

This is a free initiative in which brands can:

  • Communicate that they are open to collabs
  • Detail the brief and description of the brand to match with the perfect creator
  • Build stronger and real partnerships with creators
  • Announce specific products to be promoted by collabs 
  • Send gifts to creators
  • Track reports and analytics by the performance of the influencer

Collabs will work on an application basis to ensure that brands connect with the right audience. 

As stated by Kabbara, its Director of Product, in the article of the company:

“For Shopify merchants, Collabs is a new way to find potential customers at a time when it’s never been more difficult or expensive,” Kabbara continued. “By giving merchants the ability to discover and partner with creators that align with their brand, they can tap into the power of community-driven commerce to reach consumers in new and meaningful ways.” 

For the time being, Shopify Collabs will be available only in the US and Canada.

 

 Canva gets one step closer to becoming the one-stop-shop for visual needs with Whiteboard

CanvaWhiteboard Frizbit Digital Marketing news and updates

Source: Canva Blog

Canva is living up to its name with its newest product release. The online visual and creative platform surprised everyone with the brand-new feature Whiteboards.

This feature includes pre-made templates to brainstorm and express ideas visually by non-designers. It’s bringing creativity to the fingertips of the day-to-day user. 

One of the most loved features is the possibility of collaborating online with others. This property comes in handy nowadays that remote working is more common. 

CanvaWhiteboard2 Frizbit Digital Marketing news and updates

Source: Screenshot of the author

From Kanban templates to all types of diagrams and mapping options, Canva is building limitless spaces to bring your ideas to life.

What are some of the best usages you can have with the new rollout?

  • Create dynamic presentations that expand in a limitless space.
  • Conduct workshops with experience and timing in mind.
  • Create Customer Journey and general mind-maps while collaborating online with others.

As Canva states in their blog:

“Great things happen when people come together to bring their ideas to life. There’s truly no limit to what you can do with Canva Whiteboards, which is free for our global community and available on the web, desktop and mobile.”

 

 Social Media Marketing

  • LinkedIn introduces the ability to pin comments under posts

linkedin_pinned_comments frizbit digital marketing news and updates

Source: LinkedIn

LinkedIn has rolled out a new feature that enables all users, both company pages and personal profiles, to pin comments under a thread. To pin a response, simply access the three dots menu, and become ready to place the best responses on the top.

How can this update be useful to you?

With LinkedIn being a social media platform in which getting awareness and visibility tends to be easier than other channels, this new functionality has the potential to elevate the engagement of your publications and get seen by many others.

We firmly believe that this new update will boost interactions and can become a great tool to build personal branding in this social network.

 

Podcasts steps firmly into the YouTube platform

 

Source: Abner Li

Source: Abner Li

The long-format video platform is slowly introducing a dedicated section for podcasts. YouTube is updating itself to provide podcasts with its own dedicated section. 

YouTube has decided to make the best out of a common malpractice of users publishing static content on a dynamic and video-based platform (A.KA. Podcast videos on YouTube). Truth be told, most podcast producers would update their episodes despite sometimes displaying only a picture with the audio behind it. 

Although YouTube hasn’t formally announced the new platform changes, many users have found it while navigating within the platform. Some have even documented how to access the dedicated section.

To access the update, just go to the Explore tab, which will display the menu options, including the podcast. Then click the option of ‘Podcast’ and get ready to support your favourite content creators. 

Youtube Podcasts 2 Frizbit Digital Marketing news and updates

Source: R. Montti

 

Does this mean YouTube will also raise the fight for podcasts in the industry? 

What we know about this update is that it is slowly being tested and rolled out by countries. It is also known that podcasts are being displayed by subcategories to ease the navigation of the user.

There are 9 podcast categories to suit the need of the customers and help them explore the vast content. These categories are:

  1. Popular episodes
  2. Popular podcast playlists
  3. Recommended (Based on your Subscriptions and History)
  4. Popular podcast creators
  5. Comedy
  6. True Crime
  7. Sports
  8. Music
  9. TV & Film

It does seem that this rollout is the start of something bigger than merely performing changes in the layout of the platform. YouTube knows its market advantage and has taken the first steps into the podcast industry.

 

  • Twitter is testing professional account options, which includes shopping & link features

twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

These sure are exciting times for professional accounts on Twitter. The platform has announced that a new set of features are being unlocked exclusively for professional accounts. 

Twitter is committed to helping businesses, brands, and creators to have a strong online presence and this new shopping and custom links functionality seems to be hitting off the ground.

 

 

Let’s review what these two new profile spotlights are about. The first one would be the Location Spotlight has rolled out globally. This update aims to help any business owner to become visible to their customers with even a Google Maps integration for directions. 

Local Spotlight Twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

But this isn’t all this new spotlight feature can do for your business. It also includes updates such as displaying business hours and direct contact methods to bring customers closer to businesses. Among the contact options, you can set up to be contacted by phone call, text message, direct Twitter message, and email.

 

Shopping Spotlight Twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

Last but not least, the Shopping Spotlight is perhaps the most exciting update for professionals and their sales goals. Unlike the previous update, this functionality is available only to qualified accounts, mainly in the US. 

So what’s exciting about this update?

Those qualifying accounts will be entitled to a dedicated section at the top of their account profiles to display their products. The spotlight will act as a catalogue for easy access to purchase products without having to leave Twitter.

As Twitter describes this update:

“This is a feature that allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them. “

The update doesn’t stop here. Twitter is actually developing a product management platform to create a seamless experience in showcasing products. This development will mainly assist business owners to create their own catalogues in-line with the right display in the app.

 

About Frizbit

  • Save the date, a new workshop is coming up on September 22nd [Event held in Spanish]

como hacer retargeting en el mundo cookieless eveny by frizbit

 

We are delighted to announce that we are back with our offline events in Barcelona after a well-deserved summer break. In this event held in Spanish, we will review the strategies to perform retargeting without using third-party cookies.

Despite the delays from Google in fully implementing the cookieless era, we know the change and upcoming challenges are imminent. So, what better way than to actually get your hands on a theory-practical workshop to get ahead of the game?

If this event already sounds like you, keep reading to find out the details about this exciting workshop. 

During the event, you will learn what these types of alerts really are, and you will discover everything they can do for your e-Commerce to bring your customers back. 

In addition, you will explore this channel, which besides being innovative, is aligned with the new data privacy restrictions and third-party cookie limitations that will come into force by 2024.

Of course, after-work, and networking could not be missing in this workshop, so besides learning about best practices and tips to implement them, you will also be invited to enjoy some free beers on a nice terrace in Barcelona.

If you are not in Barcelona but still would love to attend the event, we got you covered! For those who can’t make it physically to the event, we will have a live broadcast for the workshop. To access the broadcast, register through the link below and choose “Watch Online – Remote”.  We will email you the live link on the day of the event.

The details:

When: September 22nd

Time: 18:30 (registration opens) until 21:00 

Where: Aticco Verdaguer, Barcelona

Workshop Facilitator:  Ata Gur, CEO & Co-founder of Frizbit

 

You can register for free here

Digital Marketing News and Updates from July 2022

Summer is mostly a slow-work season for most businesses, but it doesn’t mean that changes and new dynamics aren’t going on in the digital marketing landscape.

If you are experiencing less workload, it might be a good time to revise and adjust your marketing strategy with the latest updates. Marketing can be as amusing and effective as we want it to be.

So, are you ready to start off a great month ahead with the latest digital marketing updates?
We sure are! Let’s dive into the content.

Digital Marketing News and Updates from July 2022

Content

Search Marketing Updates

 

Tech Marketing Updates

Social Media Updates

About Frizbit

Search Marketing Updates

 

  • Google reveals the strategy behind the Title Tag

Google reveals the strategy behind the Title Tag

Pexels | Philipp Pistis

 

Google made an announcement in its Central Search documentation guiding users on how to use title tags for better rankings. No changes were introduced, but what’s better than getting more clarity on this demanding topic?

If you work in the marketing field, you might be well aware of the relevance of the title tags and SEO as they display directly on the search results pages. 

Previously, there was a big confusion about the word “headline” that Google used in its previous guideline. The usage of this word caused a lot of confusion among users, as it wasn’t clear whether Google was making reference to the HTML components (H1-H6) or the title of the page. 

 

Let’s review some key changes:

 

Google title tag changes

Title tags are essential for anyone trying to position their content in front of the right audience. As Google mentions, this piece of content is often the first one people see and use for deciding whether they want to visit a website or not.

We are certain this renewed, and clarified documentation will be of good use. Hooray Google! 

  • Google shares six tips for a better eCommerce searchability 

    Google shares six tips for a better eCommerce searchability

    Google Search Console / Adobe Stock

If you run an eCommerce business, then this news is just right for you. Google recently published a video on its official YouTube channel sharing six tips for enhancing searchability. 

Standing out from other sites is often one of the main pain points for eCommerce sites. In its video, Google suggested three main pillars to pivot your content strategy:

  • Use visual resources to engage the customers with your product
  • Display prices and availability, so it is easier for users to compare sellers
  • Get social proof that increases trustability

 

Now, let’s dive into the six pieces of advice Google announced to be eligible for special presentations in the search results.

  1. Pay close attention to how you are writing the Title Tag, so Google doesn’t overwrite it.
  2. Include high-quality images to ease the decision purchase process.
  3. Structured data helps Google better classify websites and makes them eligible to be displayed as rich results. Make sure your product has the essentials: Product title, description, images, ratings, price, and availability.
  4. Be transparent with your pricing. If dropping prices and availability might incur in the product page to be eligible for a special price drop presentation in the search results.
  5. Identify products that you sell with product identifiers, such as the GTIN identifiers. Applying this advice increases the chances for a product to make it eligible for listings like the carousels.
  6. Make the best out of the Google Business Profile. If your business also moves into the offline space, this is a must for your business.

Increasing your chances of being eligible for special listings was never so accessible to everyone. Make sure to implement the given tips by Google to make the best out of this online tool.

 

  • Google rolls out a product review algorithm update

 

Social proof has never earned so much relevance for business as it has today. A good review might boost your sales and even get you sold out. On the other hand, what can a bad review do to your business? The harm is unimaginable.

If that’s the latter is your case, keep on reading because there are still chances to improve in the ranking lists.

In July 2022, Google confirmed their new product update – part of the fourth series of updates – targeting low qualities reviews has rolled out. This update will be ongoing for three weeks, starting out on July 27th.

What are the new updates for search rankings?

The new update includes a change in its algorithm, which is designed to reward reviews that truly stands from a point of view instead of just showing descriptive information.

Google is now looking out for the reviews, and they want to see they are transparent, that the product has indeed been tested before, and that it is real.

How does this affect you? If you are a website that has reviews on its product page, focus on giving incentives to create user-generated content. Rewriting the content that already exists on the web won’t make it anymore. Google is prioritizing reviews that can truly help to build a more trustworthy online space.

Some of the elements that reviews can include are original photos, specifics about the usage benefits of the products, and comparisons, among others.

If you are interested in learning more about this update, see the developer’s Google page.

 

Marketing Tech

  • Google to delay the cease of third-party cookies to 2024 (again!)

Google Chrome / Pexels

               Google Chrome / Pexels

Third-party cookies have been a trendy topic this year. At first, the online world trembled with the announcement of the cookieless era approaching soon. Many platforms started preparing for it to be still able to provide businesses with aligned retargeting solutions. So, you’ve been there, informed yourself properly, done your part, prepared your cookieless strategies, but when is this so-called cookieless era coming along?

The original announcement indicated that the cookieless era would start by 2022, and back then, it got pushed back to 2023. We get it, life happens, and perhaps they needed a bit more of time to readjust this large update. Now, six months away from the fearly date, Google announced on the company blog that they are postponing it and phasing them out in 2024.  Hmm, Google? What’s going on here?

What’s the main reason behind this new extension?

Google is still testing out its Privacy Sandbox initiative -the new solution for delivering retargeted ads in a more conscious way.

The Vice President of Google’s Privacy Sandbox stated:

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome…

This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.”

It almost seems as if despite this new regulation, Google is still having in mind not to affect the large number of businesses relying on cookies to thrive their businesses. The current testing phase has been ongoing for a few months. However, testers, developers, and marketers agree that it is still far from being efficient and ready.

How can this update benefit you?

The good news is that now Google is considering performing a gradual transition from third-party cookies to implementing the Privacy Sandbox settings. A trial version of the Privacy Sandbox API is currently available to developers. Starting from August, the API, and trial phase, will be available to millions of people globally.

What’s our advice?

Despite the new extension and delay in the roll-out, the change is imminent. We advise you to stay ahead of the game and start implementing cookieless strategies in your digital marketing approach. The sooner your business and company adapts, the sooner you will be able to get results. 

If you are interested in testing out digital marketing strategies using first-party cookies, you can apply for a demo trial at Frizbit here. 

 

  •  Squarespace introduces Fluid Engine

Squarespace introduces Fluid Engine

Squarespace / Adobe Stock

The website design platform is doing efforts to stay up in its game with other competitors such as WordPress or Showit. This month, they started rolling out the controversial Fluid Engine tool available for Squarespace 7.1 version.

Squarespace has been known as a platform that does offer many possibilities, from a blog to even offering an eCommerce set-up for business owners. However, many users were experiencing that if they did not have coding experience, the platform, as useful as it was, wouldn’t make the cut from a design perspective.

On the other hand, Showit has been gaining traction of users with its easy-use web editor with a completely free motion range.

What’s included in this new Fluid Engine update?

Squarespace users will be able to:

  • Design a separate page for the mobile version.
  • Enjoy an improved drag-and-drop editor experience
  • Create dynamic layouts, easing the need for coding

As the CEO and Co-founder of Squarespace,  Anthony Casalena mentioned on the company blog:

“Fluid Engine provides our customers with maximum freedom to easily play with, experiment, and stretch creative limits through an unrestricted canvas, which is guided by an advanced smart grid. Regardless of how you experiment with Fluid Engine, our guidelines and design system will ensure that your website looks good no matter what. “

 


  • Shopify allows eCommerce stores to sell on YouTube

Shopify allows eCommerce stores to sell on Youtube

Shopify / Adobe Stock

 

Shopify has partnered with YouTube to bring online shopping to a whole new level. The two leading platforms are joining forces to give merchants and creators more ways to tell their brand stories and successfully sell more authentically.

Shimona Mehta, Managing Director, Shopify referred to these new partnerships on the company blog:

“YouTube has been integral in building the creator economy over the past decade. Shopify has helped millions of merchants quickly start, run, grow, and manage storefronts. By partnering together, we’re accelerating the next evolution of social commerce. Giving creators and merchants more ways to sustainably monetise and build successful businesses, while still authentically connecting fans and buyers.”

How can this new partnership benefit you?

Shopify merchants use YouTube to promote and sell their product offerings in three ways:

  • YouTube Live: Merchants can tag and pin products at specific frames during a livestream. Picture-in-picture playback offers the possibility, so consumers can keep watching while they check out.
  • Store tab: A new tab will be added to a merchant’s YouTube channel, acting as a product listing to their entire products or selection of them
  • On-demand videos: Merchants can show a curated list of products on a product shelf below on-demand videos.

With this update, merchants will be able to seamlessly integrate their online stores into the leading content video platform. This results in being able to reach +2billion monthly logged-in users.

How the future of eCommerce shopping will change? We can’t predict much. However, one thing is certain, and it is that the C2C era is here to stay. Authentically engaging with customers is a necessity for any online business. 

 

 

Social Media Marketing

  • YouTube spills the tea on its Shorts format

YouTube spills the tea on its Shorts format

YouTube / Stock Adobe

 

The newest format Shorts in YouTube is bringing lots of conversations to the table. Creators are experiencing confusion as it hasn’t been clear how the algorithm works.

Luckily, in July, the video content platform demystified the Shorts algorithm in a Q&A video that addressed several of the most common questions creators had regarding this new format.

The main questions and topics were:

  • What’s the impact of publishing both long and short content formats under the same channel
  • Whether it was advisable to separate the Shorts from the long-form video
  • If the engagement of the Shorts format has any impact on the longer-form videos

The key takeaways:

  • Could Shorts hurt long-form video channels?

YouTube indicated that it represents no harm to your channel engagement. They affirm the demand for shorter form videos is here to stay. Hence, introducing the Shorts formats can actually help to boost channel growth.

  • Will YouTube recommend long-form videos if Shorts are part of the strategy?

The short answer is no. Both algorithms work independently of each other. This means that, in the same way that Shorts doesn’t hurt long-term video engagement, it doesn’t have either a positive impact on boosting long-term video recommendations. 

YouTube explains that the main reason behind this behavioural pattern is that users that might prefer shorter videos might not be keen on longer formats, and vice versa.

  • Should we create separate channels for Shorts and long-form videos?

Although the company doesn’t state mixing both formats can represent a real problem, they do suggest creating separate channels. The reasoning is simple: create the right content format for the right audience.

As a YouTube representative states:


“Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests, then consider making a separate channel.”

 

  • How many Shorts do I have to publish before the algorithm starts recommending the content?

The company stated that there isn’t an exact number for Shorts to start being recommended. Actually, they mention even the first Short can appear in the suggested videos. 

They clarified that the algorithm for Shorts works similarly to other short-form videos. This means that if your audience shows a preference for the video, it will reach more people. The engagement, as we know, is built over time, and here is no different.

 

  • Say hi to reels stepping strongly into Instagram

As is usual now, Adam Mosseri, the Head of Instagram, announced the latest update about the video format content on the platform.


View this post on Instagram

A post shared by Adam Mosseri (@mosseri)

In the post, Mosseri clearly announces that the king form content of the platform will now be reels. Does that mean that other formats, such as the IGTV’s are disappearing? 

This is also not the first time the platform has done this kind of merge. However, with all the dramatic changes Instagram is trying to implement and with the controversy around the format of the reels, a dramatic response was expected.

Back in 2021, Instagram merged the feed videos with the IGTV videos into Instagram Videos. With Carrousels and single posts, we experienced a similar action, with a merge resulting in static posts. Now, did it mean that any of these formats is fully gone? The answer is no, mostly all these changes have had an impact on the app layout, but not on how it functions.

 

reels instagram

Source: Meta

 

The new update is merely a consequence of Instagram replying to the counterpart actions coming from TikTok and Shorts from YouTube. Does it mean long-form videos can’t be published from now on?

According to the company, “new video posts shorter than 15 minutes will be shared as Reels.”

Ultimately, this means that all video formats will be gathered under the same tab and name. However, it doesn’t mean that the option of nurturing your audience with longer-form videos will completely disappear. Actually, it might have a more positive effect given that the IGTVs – that were stuck in your account – now can actually reach a broader active audience.

 

  • “Follow me”: the new TikTok update aiming to help small businesses

“Follow me”: the new TikTok update aiming to help small businesses

Source: TikTok

 

Earlier in July, TikTok announced its new initiative to help small and medium businesses to thrive in real sales and results through the power of storytelling on their platform. 

“Follow Me” it’s a 6-week multichannel educational programme to provide small and medium business owners with the right tools to build a strong community and drive real-world results.

Smaller businesses and entrepreneurs have founded TikTok a fun and easy way to connect with their audiences, build a loyal fanbase and ultimately drive more sales aligned to the new C2C era.

As TikTok explains in their blog:

We created the Follow Me experience to empower more small businesses to dive into TikTok, so that they can also share their story with the TikTok community and reach their goals.”

The “Follow Me” programme will include:

  • Different learning roadmaps based on the goals and visitors
  • 6-week email series to outline the essential steps to run a TikTok campaign
  • A how-to-guide for integrating their brand’s story into their videos
  • A guide for setting up a free Business Account
  • Access to the Creative Center
  • Insights from the Ads Manager and promotion features 

As more entrepreneurs and small businesses integrate digital content strategies, this certainly seems like a winning action from TikTok to give back to their users and community. 

 

About Frizbit

  • The Dream Tech-Stack for eCommerce Roundtable Recap

 

The Dream Tech-Stack roundtable is over, and we are proud to announce it was a success. 

During the event, we discussed the trends, industry changes, consumer patterns and behaviours within the eCommerce industry.

For this roundtable, we wanted to create a more enriching experience for the attendees, which is why we brought together two other marketing tech automation startups: Vidjet and Spitche, with their corresponding CEOs and co-founders Baptiste Nicolas and Kevin Markowski. Representing Frizbit, we had our CEO and co-founder Ata Gür on the stage. 

Did you miss out on our latest roundtable or want to grasp the key insights and learnings? You can find a full article disclosing the key takeaways from this lively discussion panel. 

 

  • Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

It’s no secret that the future of retargeting as we know it is at risk. That’s why we have created this workshop, where you will learn everything you need to know about web push notifications and how to do retargeting in a ‘cookieless era”,

During the event, you will learn what these types of alerts really are, and you will discover everything they can do for your e-Commerce to bring your customers back. 

In addition, you will explore this channel which, besides being innovative, is aligned with the new data privacy restrictions and third-party cookie limitations that will come into force by 2024.

Of course, after-work, and networking could not be missing in this workshop, so besides learning about best practices and tips to implement them, you will also be invited to enjoy some free beers on a nice terrace in Barcelona.

Register here 

Dream Tech Stack for E-commerce with top eCommerce tech startups of Barcelona

 

On the 20th of July, we organised our last event before the summer break. Aside from the dynamic roundtable discussions, thanks to our moderator Tim Çakir, we also enjoyed a thriving networking session with some mandatory cool beers. 

For this roundtable, we wanted to create a more enriching experience for the attendees, which is why we brought together two other marketing tech automation startups: Vidjet and Spitche, with their corresponding CEOs and co-founders Baptiste Nicolas and Kevin Markowski. Representing Frizbit, we had our CEO and co-founder Ata Gür on the stage. 

Keep on reading if you want to grasp the key takeaways from this event.

Spoiler alert: Our moderator, Tim Cakir, did not hold back in any of his questions!

Dream Tech -Stack Frizbit

The moderator: Tim Cakir and the speakers: Ata Gur, Kevin Markowski and Baptiste Nicolas

Previously, we stated we wanted to provide value to our audience, which is why throughout the roundtable, we discussed the future and trends for eCommerce, the changes they had faced in the customer journey, and how the solutions of each of the speakers add value to any online store owner.

“The right time, the right place and the right audience.” quote by Tim Çakir.

If we were to highlight a key phrase to get the core of the event, this would definitely be it. Any marketer, eCommerce manager, or anyone involved with digital businesses will agree to the veracity of this quote. The tools and answers from the roundtable will help you accomplish this goal, so without further due, let’s dive into the main insights from the event.

 

Quick guide: Essential Tools for eCommerce Automation

eCommerce Tools Pexels/ Andrea Piacquadio

 

Answering the question of “how any of these tech solutions can help the industry”, the main insights were the following:

 

  • If you are looking for ways to humanize and make more “tangible” your products/your brand in the online space, then a shoppable video app like Vidjet is your way to go. This tool will also help you get closer to your customers in the crucial purchasing decision moments through honest video content.
  • If you are looking for ways to improve trustability and boost your engagement with social proof, this is what you need for your business. Spitche works with brand ambassadors from your own community in a win-to-win environment.
  • Last but not least, if you are looking for a way to engage with registered and non-registered customers without ads and bring them back to your site, then the Frizbit automation system is the tool you require. Its hyper-personalisation, multi-device communication, cookieless operation and consumer-behaviour patterns are what make this tool so attractive for online business owners.

 

If you haven’t started to automate your business with the marketing tech available at the moment, you are losing on ways to scale and be more profitable. Each of these solutions targets a different pain point that normally an online consumer can face. By addressing and acting at the right moment, we are sure your online business will get the push to reach the next level.
At the moment, at Frizbit, we offer a demo of our retargeting solution. You can apply directly here and be eligible for a one-month free trial.

What is changing in the customer journey scenery?

 

Constant changes and a fast-paced lifestyle are the new normal. Therefore, we should expect that customers are changing their patterns and behaviours too in their purchase journey. 

During the event, this was one of the questions that Tim asked the speakers, and from it, we can take that there are changes from the pre-purchase to the post-purchase. Let’s see what this is about.

Consuming less is the new trend, and from the pre-purchase phase, users want to be sure of what they are purchasing. If we have an eCommerce, it isn’t enough to only display pictures of our products anymore. It simply might not be enough.

So, what can you do to reassure your customers? 

Try implementing dimensional strategies such as on-face preview tools and videos showcasing the different textures -if that’s the case. And why not? Integrate the usage of augmented reality to create more real-life-like experiences.

 

Roundtable moments with moderator and speakers

Roundtable moments with moderator and speakers

 

The second change we can experience in the online customer journey purchase is the announced C2C era. It stands for “Connect to Customer”, and the truth is, it couldn’t be more accurate. 

The new C2C era stands for more sustainable and long-lasting relationships, which ultimately translates into finding tools to engage with customers on deeper levels. 

What does it look like from an eCommerce perspective? 

Now more than ever, placing your products in front of the best customers is imperative. One of the ways to achieve this is by enhancing the UGC. The biggest lesson we take from the roundtable is that within your existing customers, you can find superfans hidden in your audience, and they can boost your conversion rates through values such as honesty, trustability and transparency. These are all values that the now-a-day consumer demands.

 

Lastly, one of the biggest shifts the online space is facing is undoubtedly related to the privacy of users. This is imminent, and the biggest challenge we are facing is undergoing the ‘cookieless’ era. Reaching and accessing your customers could get really tough if you are not prepared for it. 

If you are not allowed to conduct retargeting with ads any more, how will you be able to boost your sales? Using cookieless strategies such as web push notifications will not only allow you to stay in line with the new data regulations. It will also allow you to talk to your customers in real-time, even if they are not on your site. So, say hi to multi-device messaging!

 

How does the future of eCommerce look like?

Pexels/ MART PRODUCTION

Pexels/ MART PRODUCTION

Two words: harmonisation and humanisation.

Creating in-sync customer journeys is essential to any online business that wants to thrive in the digital world. Nowadays, customers have more dynamic and complex behavioural patterns. This is why, if you run an eCommerce business, being present at different touchpoints and devices along the journey is crucial. 

Automation tools can become your best ally, helping you display the right message to the right customer at the right time. We hear this constantly, but it is true, and what’s best is that you don’t need to figure it all out on your own. There are already existing tools that track behavioural data for you to connect to your customers in a timely manner.

With automation, we always face the risk of losing the spark of the human touch. This is why, for the future of eCommerce, it is now necessary to find ways that resonate with users and speak directly to them. Some of the ways we learned at the event are the usage of video messages created by people for people, hyper-personalised messages and peer-to-peer connections. 

 

Dream Tech Stack

Dream Tech Stack Roundtable

 

Key takeaways:

  • The future of eCommerce is changing within 3 pillars: privacy, authentic online experiences, and the appearance of the C2C era.
  • Connecting to a deeper level with customers is essential. Some great tools to do it are hyper-personalised messages, human and kind video messages, and enhancing your UGC.

  • If used correctly, the tech marketing tools can help you boost your eCommerce. Using marketing automation tools isn’t equivalent to delivering cold messaging to your audience.

  • Harmonisation is crucial to any eCommerce that wants to adapt to the dynamic and fast-paced environment

 

Having said this, we would like to thank everyone who took part in this experience and made it possible. Special thanks to our speakers, moderator, and Áticco Working Spaces for their collaboration and continuous support.

 

If you missed the event and want to catch up with the latest digital marketing strategies and tools using first-party data, the replay of the session is available here.

 

We hope to see you at our next event 👋

 

Digital Marketing News and Updates from June 2022

With the first semester and Q2 of the year coming to an end, it is a great idea to review the latest digital marketing updates from June. We hope these new features and news can support you in adjusting your digital strategies to kick-off to a great start in the second semester of the year. 

Are you ready to see what’s been happening in the digital marketing industry? Let’s begin!

 

Content

Search Marketing Updates

Marketing Tech Updates

Social Media Marketing Updates

 Frizbit Updates

 

 

Search Marketing Updates

  • Google Chrome prioritises browsing experience

Google Chrome prioritises browsing experience Source: Google

Starting in March, Chrome started making changes that could improve the navigation of users. They had been working on identifying potentially malicious websites and phishing attacks to enhance safety. 

With the purpose of further elevating the browsing experience, Chrome has rolled out a ML model affecting the web push interaction requests. So, what is this all about?

Currently, the subscription to push notifications works under a permission-prompt basis, which might interrupt browsing navigation, based on the time and trigger set on this prompt. Chrome has recognized this risk and taken action to lower the risk of downgrading user experience.

The new update aims for seamless navigation and will use machine learning properties to display the permission prompt appearance. The algorithm will be based on previous behaviours and patterns of users to determine preferences for denying and silencing undesired permission prompts. Based on these patterns on each Chrome user, new push notification subscription requests will be blocked or shown to be granted permission by the user.

Google has announced on their blog that we can expect this feature in their next Google Chrome release, with an ML model that would make these predictions fully on-device.

 

  • Google Ads Manager rolls out new features

Google Ads Manager rolls out new features

Google Ad Manager / Prima91

New updates and tweaks are coming to Google Ads Manager. Some of them are exciting, such as the integration with Google Analytics 4 (GA4) and optimised pricing.

Details and changes were listed in their Q2 releases notes, and we have gathered 5 of their most relevant updates here: 

 

  • Optimised Pricing:
    This update will help to reflect and protect the value of inventories by increasing action floor prices. This option comes enabled by default, but can be easily disabled via network settings.
  • Google Analytics 4 Integration in its beta version: The integration of GA4 and Google Ad Manager is now open for web data. This means that any website that decides to pursue this change will make the best out of the analytics tool. To enable this integration, you just need to follow the steps Google provides to link your Ad Manager account to the Google Analytics 4 properties.
  • Video Experience Protection: The opt-in “Allow video ads” has been enabled under a block called “Block non-instream video ads”
  • Bid rejection: More clarity was added to the “Bid rejection reason” in both reporting and data transfer.
  • WebView API for Ads: This feature is now ready and will help app developers to unlock the monetisation opportunity in the WebView content. 

It seems as if this year will be an exciting one for Google Ad Manager, given that the company has also revealed it will be introducing new features in the near future.

 

  • Google reveals only the first 15 MB are indexed and crawled for ranking

    Google reveals only the first 15 MB are indexed and crawled for ranking
    Pexels/Lukas

 

A help documentation guide has revealed that Google’s web crawler only optimises the first 15 MB of the HTML of a page to determine rankings. This means that anything after this cut-off won’t influence the rankings calculations. 

This confirmation certainly left a feeling of uncertainty within the SEO community. However, Google also specified in their documentation their position regarding heavier components such as images and videos. Specifically, they stated:

“Any resources referenced in the HTML such as images, videos, CSS and JavaScript are fetched separately.

After the first 15 MB of the file, Googlebot stops crawling and only considers the first 15 MB of the file for indexing.

The file size limit is applied on the uncompressed data.”

What does this mean for SEO practices?

This update supposes changes both in content and coding placement. To ensure Googlebot can do its job, the important content should be placed in the upper position of web pages. 

It also affects the coding structure, as now the SEO-related information should be placed within the first 15 MB of an HTML. Lastly, videos and images should be compressed and not encoded directly into the HTML.

 

Marketing Tech Updates

  • iOS 16 to support Web Push Notifications in 2023 on Safari.

    iOS 16 to support Web Push Notifications in 2023 on Safari.

PEXELS / COTTONBRO

 

Earlier this month, Apple announced one of their most long-awaited updates for the digital marketing industry: Web push notifications will be supported in their operating system update!

This update is a game-changer for the whole internet industry, as it will enable website owners to reach the missing portion of their web users (up to 20% on a global level and higher in the US and Europe) coming from iOS users that couldn’t be reached before. This actually means that now the 100% capacity of web users is at the tip of our fingers. 

As expected with the history of Apple and privacy settings, this too comes with a trick, but overall we are excited to announce that web push notification clients can expect a 50-100% uplift in the sales generated through this cookieless remarketing channel in the eCommerce industry.

If you want to learn more about this update and other interesting iOS 16 marketing updates, keep reading here. 

 

  • Shopify rolls out their Shopify Editions empowering the C2C era

Shopify rolls out their Shopify Editions empowering the C2C era

Shopify / Picsmart

Shopify is one of the most preferred and trusted eCommerce platforms for business owners. They have had a busy year working on new updates that are expected to have a crucial impact on the eCommerce industry by introducing the new C2C era.

The “Connect to Customers” or C2C era is the way Shopify describes the upcoming consumer and market trends within the eCommerce landscape. As the company states on their website:

“We know that brands need new ways to engage with their customers—and that means creating new connections.

With this in mind, Shopify has decided to bring to life new features that will revolutionise the digital shopping ecosystem. The company has understood the relevance of creating meaningful connections and experiences for clients.

 

shopify updates 2022

Source: Shopify

Having said this, the new updates include +100 changes in:

Finding customers: Within this segment, they have included features such as Shopify audiences, shop cash, Twitter shopping, Dovetale, Linkpop and Marketplace kit.

Converting shoppers: We will experience tweaks and functionalities such as B2B on Shopify, Shopify point of sale, Shopify markets, checkout, shop pay enhancements, discount combinations, and pre-orders. 

Enhancing branding storytelling: Updates within this section are easing the ways business owners can convey their branding on Shopify sites. The updates will enable you to accelerate the development phase by introducing pre-built components and templates. In addition, the new updates enable building products and experiences with NFTs and Tokengated Commerce

Building relationships: Aiming to increase customer loyalty, the new changes will facilitate gathering more accessible commerce insights, one-place marketing automation tools, push notifications, among others.

Tools to better run your business: Shopify has built improvements to enhance the logistic aspects of an eCommerce store. Features will impact supplier-to-buyer logistics, order and inventory management, and global shipping, among others.

Scale and build: Building high-quality stores was never easier. The new updates include third-party apps integrations, functionalities personalisation, an enhancement to data protection, apply and request capital and Shopify balance.

 

  • WordPress 6.0. Arturo is finally here

WordPress 6.0. Arturo is finally here

Source: Pexels

One of the most expected releases from WordPress this year is here. This release did not only fix +600  bugs, but it also elevated the CMS experience in the platform.

The 6.0. Arturo version aims to position WordPress as a user-friendly platform to create Open Source websites. With this in mind, the main updates are implemented in enhancements of the FSE editor, which is currently in its beta version. However, there are other relevant tweaks that will result interesting for anyone working with this tool.

The main updates include changes in:

  • Styling switch editor: colours, fonts and layouts curated by theme authors.
  • Expanded template creation: customising posts, index, headers, pages and other elements will be faster now. They added options such as front page, author, date, category, and tags to build tailored templates.
  • Writing improvements: This update will enable users to select multiple text blocks at once to edit them, users will enjoy using keyboard shortcuts to add links, and lastly, typographic styles will persevere through changes in the block.
  • Flex-based containers: This feature eases building layouts with dynamic columns and blocks.

We believe these updates will create better experiences for users building websites and also represent great changes, stepping up the game for WordPress among its competitors.

 

Social Media Marketing

  • The Creative Marketplace: the new Instagram feature to support creators

The Creative Marketplace: the new Instagram feature to support creators

Source: Instagram

Instagram remains committed to supporting creators to monetize their content through the app. With this in mind, Instagram has developed multiple tools to help creators build businesses. 

Within the new features, we want to highlight the Creative Marketplace as a channel designed for brands and partnerships to collaborate on branded content partnerships.

The proposal feature will be rolled out as a beta version, and it includes features such as:

  • In-app payments
  • Discover and search creators based on profile segmentation
  • Sending specific project guidelines
  • Creators will be able to express their topics of interest for making branded content

Within the statements on helping creators, Instagram also mentioned they have extended their commitment of not taking any fees for any monetisation happening through Subscriptions, Badges, Paid Online Events and Bulletin until January 1, 2024.

 

  • Snapchat+: the new paid subscription with new features

Snapchat+: the new paid subscription with new features

Source: Snapchat

Snapchat reappeared with a new announcement: they are adding to their portfolio of products: a new subscription-based service.

The company stated in their blog their reasoning and some details about the update: 

“Today, we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month.  This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support,”

The membership will include exclusive and pre-release features such as being able to see who rewatched your stories or personalising the icon of the app. The new release didn’t come with many details. However, we know for now that it will be launched in specific countries, starting with the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates.

With this release, Snapchat is joining other social media platforms that are experimenting with subscription-based models for earning revenue, such as Twitter and Telegram.

 

  •   Finding trends on TikTok has never been easier

 

TikTok has announced that they have developed a trends discovery tool to help content creators and marketers to stay up to date with the latest trends and topics on the platform.

The tool is located within the Creative Centre of the app and is designed to help users analyse which content performs better than others to get inspired and have a guide when creating content. This new tool can also be used as a medium to increase engagement.

Users will be able to explore trending audio, hashtags, videos and even creators. The update comes with a useful filter search by industry and country, making it relevant for marketing purposes too. 

The new tool seems promising for content creators who will be able to be contacted by brands through a simple click on the platform connecting them through TikTok Creator Marketplace.

 

  • Longer content on Twitter might become possible

 

Twitter has released their beta testing for Notes: a new feature that will finally allow selected users from selected countries to be eligible to publish longer content. 

As mentioned by the company, “The purpose of the tool we are testing is to provide an additional experience for writers on Twitter outside of Tweets,”

The details Twitter has revealed include a length of up to 100 words for titles, while the body of the Notes content is limited to 2,500 words. This is certainly a stark difference from their current 280-character limited posts. With this new update, the edition after publishing would be finally possible too.

This new release aims to be as accessible as possible, which is why Notes will have a unique URL that users can reach regardless if they are logged into the platform or have a Twitter account. 

 

  Frizbit Updates

  • Save the Date! A new roundtable to discover solutions for eCommerce from leading experts on July 20th is coming up

 

Screen Shot 2022-07-07 at 5.48.00 PM

In this roundtable, we have gathered 3 experts from the most innovative tech startups in Barcelona: Vidjet, Spitche, and Frizbit to come together in this lively event.

Tim, one of the best Growth Consultants and our moderator for this occasion, will take you through a thriving experience to unveil the industry secrets, insights, challenges, solutions, and future consumer trends from these leading experts. We assure you, you wouldn’t like to miss this event.

Staying up to date and learning the latest theories is always one of the best practices, but we can agree that often theory is misleading from practice. That’s why this roundtable will bring so much value to you, revealing knowledge that we can’t find in books.

Naturally, after-work drinks and networking could not be missing from this thrilling roundtable, so in addition to learning about the best day-to-day practices and tips, you will also be invited to enjoy some free beers on a beautiful terrace in Barcelona.

 

The Details:

Topic: Dream Tech Stack for E-commerce with top eCommerce tech startups of Barcelona

Moderator: Tim Cakir

Speakers: Ata Gur – Co-founder & CEO of Frizbit; Kevin Markowski  Co-founder & CEO of Spitche and Baptiste Nicolas – Co-founder & CEO of Vidjet

When: Wednesday, July 20th, registration starts at 18.30h

Where: Aticco Verdaguer, Barcelona.

Language: English

FREE ENTRY

 

Book your spot here!

iOS 16 to support web push notifications in 2023 on Safari (finally!)

 

Earlier this month, the new updates from the iOS 16 operating system came to life during the WWDC 2022. Besides the innovative personalisation features, a big announcement made its breakthrough: Web Push Notifications on iOS will be a reality through Safari Beta 16. 

So, what does that mean to you if you work in the marketing field?

The operating system has significant updates, mainly on how notifications will interact with users. With seamless communication in mind, iOS 16 unlocks a whole new level to reach potential customers. We are excited to announce that Safari Beta 16 will be able to support push notifications for web apps, extensions, API integrations, and so much more.

This great news means potential for the websites to increase their push notification subscriber base by 50-100% on average as almost 20% of overall web traffic comes from iOS on a global level and opt-in rate on mobile devices is 4 times higher than desktop.

Keep on reading if you want to learn more about the innovations that web push notifications on iOS 16 and iPadOS are bringing to the table.


A brief introduction to Web Push Notifications

pop-up-vs-notification Web push notification example  / Frizbit

 

Often, web push notifications are confused with app push notifications, like those seen in the media and news industry. They might seem similar at first, however, in reality, they offer endless marketing possibilities to conduct retargeting displaying an open rate of 5% to 6% on desktop only.

Web push notifications are clickable alert-type messages sent by a website to the users navigating through it. After the user authorises them through a click, they will display on the user’s device screen, even if the user is not on the website any more.

What are many of its great advantages?

 

With web push notifications, you can:

  • Communicate with users in real-time without having a mobile app
  • Be present in a multi-device customer journey
  • Notify them even if they are not on your website
  • The user doesn’t need to register or fill any type of personal data
  • Comply with the latest privacy regulations as it doesn’t require third-party cookies

 

They are the latest and most powerful digital channel for websites to re-engage and communicate with subscribers while enhancing conversion funnels. They have the full capacity to bring your customers back.

 

Web push notifications and iOS operating systems

iOS Operating system

Pixabay / Pexels

 

After reviewing the relevance of web push notifications, let’s dive into the nitty-gritty of things.   Let’s find out what it means that Apple has decided to support web push notifications on iOS 16 in 2023 on Safari browser.

At the beginning of this year, Apple started testing new functionalities regarding push API on its iOS 15.4 Beta. It was an unexpected update as after seven years, it was the first time to see changes on Safari on macOS. Now that the beta testing is concluded, we are excited to announce that push notifications support on iOS and iPadOS isn’t a long-time expectation any more. They are expected to be launched in early 2023.

So, how can we interpret the appearance of this new feature?

According to SemRush, web push notifications can have up to 80% of reach and CTR seven times higher than other traditional retargeting channels such as email marketing. This comes as no surprise, given that push notifications are widely preferred by users reporting x10 higher engagement. As we mentioned before, they are also in compliance with the privacy regulations, making it the perfect marketing tool.

With the announcement of the web push support on iOS 16, many are celebrating the long-awaited update. However, as expected with Apple’s history and privacy data, this too comes with a trick.

 

iOS is stepping up against its competitor with Web Push Notifications

Android vs Apple
Android vs Apple / Tada Images

 

Web push notifications have been existing on almost all operating systems (Windows, Linux even macOS on desktops and Android on mobiles) and almost all browsers (Chrome, Firefox, MS Edge, Safari, Opera, etc.). The only major operating system which didn’t enable web push notifications was iOS. It had been always an expectation for years that Apple would enable them on iOS, as it already had them enabled on macOS. As a result, Android had been the only mobile OS with web push notifications activated. That’s why the field of web push in mobile had been completely taken by Android by now. On the contrary, Apple had no participation in the mobile market share by not having this implementation. The fact that they have decided to go ahead with this implementation will mean big changes in the market. 

Currently, Android is the one software that enables push notifications on web apps. This represents an additional way to communicate messages for web users who don’t prefer to install mobile apps.

This update sets a new direction for Apple in the tech and marketing industry. But would the company be able to step firmly against its biggest competitor?

Only time will tell whether this comes as another successful step by Apple or not. For now, although web push notifications support is a reality, it might not display to users as easily as we would want to.

Where’s the trick?

During the testing phase on iOS 15.4 beta, test users experimented with safari push notifications on mobile devices. Testers found out that the new feature is disabled by default, requiring the user to activate them through the settings tab.

Having said this, predictions expect this feature to function under a toggle basis with a new settings tab. They are expected to work not only on Safari on iOS but also on other browsers such as Chrome,Firefox, Opera etc.

 

Other marketing features unlocked in iOS 16

marketing features unlocked in iOS 16
iPhone Screen / Wachiwit


Some more exciting features are coming around on iOS 16 for marketers. The main areas that are more appealing are the intake for the privacy of users, home screen and lock screen settings, and finally updates on Apple Pay.

As we know on iOS 15.4, the privacy settings were greatly targeted as part of the operating system updates. On iOS16, we can expect an increase in the protection of the data of users. This is given that Apple wants to minimise as much as possible the data needed by apps to function properly.

The biggest change on iOS 16 privacy settings is related to accessing private data. With the new update, companies won’t be able to retrieve the name that users give to their devices. It means that organisations will no longer be capable of sending notifications or advertisements using the first name gathered from devices.

Let’s move on with the second-biggest change. Apple is coming up with tailored options for the home screen and lock screen. The new release features suggestions on the home screen with pages, apps, and widgets relevant to the focus mode the user chooses.

New focus modes?

Yes, new modes for users to disconnect more frequently from their devices. And as a side effect, we will experience a restricted impact in the interactions of apps. This certainly complicates, even more, the digital marketing scenery of strategies using opt-in notifications.

Lastly, the other outstanding update Apple is performing on iOS 16 is their “buy now, pay later” feature for Apple Pay. Implementing payments through instalments comes as more optimistic news for eCommerce owners, especially after limiting the usage of ads. This update is expected to increase the average ticket size and conversion rates on mobiles.

 

What all of this means for your marketing campaigns

iOS 16 updates Apple Pay

Apple Pay / CDPic

 

We have seen that Apple will continue to enhance the privacy of the data app developers can access from the app store. It is clear that reaching users in the traditional ways will only get more complex with time. Therefore, new technologies should be implemented.
On the bright side, there’s finally support for web push notifications on iOS and iPadOS. And it couldn’t come at a better timing, considering the cookieless future in marketing. This new step means for the websites to
increase their subscriber base by 50-100% on average, as 18% of overall web traffic comes from iOS.

If you are interested in web push notifications for your eCommerce, you can request a demo with Frizbit and may qualify for one month of everything that web push notifications have to offer.

On the other hand, we have seen that Apple is taking firm steps to enhance consumers’ purchasing habits with mobile devices. If you run an eCommerce, this means you will be able to expand your audience and reach a higher ticket one coming from Apple users.

We are sure that Apple Pay and its instalment system will be beneficial for eCommerce stores by simplifying the purchase step. We are also optimistic that boosting this online purchase practice with push notifications can bring excellent results for business owners.

 

This is all from us with these iOS 16 updates and new features. Which one was the one you are looking forward to? Which one didn’t resonate with you and your business? Let us know in the comments down below!