B2B Christmas marketing campaigns: nurture your leads during holiday season

18/12/2023

Successful B2B Christmas marketing campaigns are a potent tool for nurturing leads and strengthening relationships with your business-to-business (B2B) clientele during the festive season.

As a dedicated provider of marketing strategies for e-commerce, Frizbit has put together valuable tips to design a successful holiday campaign. Moreover, with its cross-channel platform solutions, Frizbit ensures your company will recover lost sales in auto-pilot, boosting sales while increasing loyalty.

The holiday season offers a distinctive and often underestimated opportunity for B2B companies to connect with their audience and craft compelling B2B Christmas marketing campaigns. While some businesses may hesitate to fully embrace the holiday spirit in the B2B industry, it is imperative to recognise the potential and impact these campaigns can have on your brand.

What makes the best B2B Christmas marketing campaigns?

What makes the best Christmas marketing campaigns?
Source: Deposit Photos

In the eCommerce landscape, well-crafted B2B Christmas marketing campaigns can significantly enhance your brand’s visibility and awareness in the market. Furthermore, it allows you to establish and nurture connections with clients by delivering valuable, personalised, timely and engaging content.

Those qualities in a campaign allows your business to stand out from the competition, and it will allow you to leave a lasting impression. In that sense, showcasing your company’s human side and fostering a sense of appreciation among your audience will help you build lasting relationships

To effectively execute B2B Christmas marketing campaigns, you could leverage cross channel solutions to amplify your message and reach a broader audience. Crafting compelling, shareable content that aligns with the holiday spirit can spark awareness and extend your campaign’s reach even further.

It’s also important to keep in mind that B2B relationships often thrive on trust, reliability, and mutual understanding. By recognising that your Christmas campaign’s primary role is to build and nurture these relationships, you can tailor your message to resonate with your audience on a deeper level.

Instead of bombarding customers with aggressive sales pitches, you can use your campaign to express appreciation, goodwill and a genuine desire to serve their needs. In doing so, you acknowledge the value your clients bring to your business and the trust they have placed in your company. 

This approach not only strengthens existing relationships but also positions your brand as a trusted partner that cares about its clients’ long-term success. Moreover, the key to success in a B2B Christmas marketing campaign is careful planning and strategy. Rather than hastily sending out last-minute holiday greetings, take a step back and create a well-thought-out plan with enough time.

In fact, as early as mid-August, customers begin scouring for holiday discounts and according to US statistics, a whopping 84% of them actively keep an eye on holiday marketing campaigns for deals and promotions throughout the holiday season. This knowledge presents a golden opportunity to tailor your marketing content.

Our tips to nurture your leads with B2B Christmas Marketing Campaigns

Tips to nurture your leads with B2B holiday campaigns
Source: Deposit Photos

To help you, B2B marketers, to make the most of your B2B holiday campaigns, here is a list of our top tips:

1. It’s never too early to start planning:

Planning and executing marketing campaign ideas are key to a successful B2B holiday campaign. Start early, ideally well before the holiday season begins. This will give you time to create, fine-tune and execute your strategies effectively.

As an example, during August, we talked about TikTok’s 2023 Holiday Campaigns Guide , which offers more valuable tips and insights to help you craft your holiday marketing strategy. The fact that we were 6 months ahead of time, and they were talking about this, is the clear demonstration that it is never too early to start planning. 

2. Understand Your Audience:

Understanding your target audience is crucial. Know their preferences, pain points and challenges to craft marketing ideas. Tailor your holiday campaign to address these specific needs. Personalisation can go a long way in engaging your audience and nurturing leads effectively.

For instance, earlier this year, at Frizbit we worked with an empathy map, which allowed us to have a visualisation of what we knew and the needs of our different stakeholders. Strategies like this one will help you align the communication needed to connect with your audience.

3. Explore Interactive Content:

Holiday campaigns are a perfect time to show creativity, embrace interactive content to capture your audience’s attention. Try creating festive strategies, like holiday-themed games or quizzes related to your industry, which you can publish on social media. 

For example, publish a humorous holiday video that showcases your company’s human and social side. Additionally, consider publishing holiday-themed content, such as blogs, articles or infographics, that align with the season and your audience’s interests.

Another of our favourite examples this year is from Dubsado, which is a CRM platform. The company decided to show its human side this holiday season by sending an email detailing the company’s origin story, while sending a promotion. 

Example of B2B brand humanisation
Source: Dubsado, 2023)

4. Create Special Promotions or Exclusive seasonal Products:

Holidays are a great time to offer special promotions, incentives and seasonal products to your B2B leads. Consider exclusive discounts, bundled deals or limited-time offers to encourage conversions. These can be highly effective in moving leads further down the sales funnel. At this point, it would be convenient to start early, so customers can think about your services.

One example of  a company who implemented this type of strategy is Wondershare, the company has created a limited time offer with a special discount for Black Friday, incentivising companies to acquire their technologies.

Create Special Promotions or Exclusive seasonal Products
Source: Wondershare, 2023

Another example is from the company TubeBuddy, using this special day to offer a discount that will motivate clients to acquire their SEO technologies. 

: Create Special Promotions or Exclusive seasonal Offers
Source: Tubebuddy, 2023

5. Ensure that you prioritise B2B marketing best practices:

While embracing the holiday spirit, don’t lose sight of your B2B marketing best practices. Maintain consistency in your branding and messaging. Ensure your campaign aligns with your brand’s identity. Use data and analytics to track performance and be ready to adjust your strategy to optimise results.

One of our favourite Christmas website campaigns this year was from Attentive, they created an engaging way to show their content, and it looks like an advent calendar with a unique Christmas design. A great combination of brand identity and the holiday spirit.

On the other hand, if you are interested in learning more about B2C campaigns, visit our blog of 15 Holiday marketing campaign examples & ideas for Ecommerce success [2023/24], which will give you great examples of content marketing ideas of well-known companies.

Grow Your B2B Marketing Strategy with Frizbit’s Cross-channel solutions

Grow Your B2B Marketing Strategy with Frizbit's Cross-channel solutions

A cross-channel approach allows e-commerce and travel agencies to be everywhere their customers are, ensuring that their message reaches them through their preferred communication channels, whether they are subscribed or not. While giving the right personalised message, at the most accurate time.  

The expected benefits of these strategies are:

  • Boost of conversion rate
  • Full ownership of data collected 
  • Connect with customers throughout the whole journey 
  • Send the right message, at the right time
  • Hyper-personalised approach
  • Increase customer loyalty

Moreover, some of our favourite channels are:

  1. Web push notifications: Retarget registered and unregistered users, using hyper-personalised and automated notifications to re-engage with them.
  2. Email Marketing:  Send emails to your customers, with personalised and engaging information
  3. SMS Marketing: Harness the potential of immediate communication and engagement at your fingertips.
  4. WhatsApp Marketing: Reconnect with customers through interactive, two-way conversations.

For instance, Frizbit’s Cross-Channel Customer Engagement platform is a game-changer for e-commerce and travel businesses looking to enhance their B2B marketing strategy and embrace the concept of “full funnel marketing”. With a global portfolio boasting over 50 companies across 10 countries, making a remarkable impact globally by helping e-commerce’s to boost sales.

Closing Thoughts

As expressed earlier, B2B Christmas marketing campaigns offer a unique and powerful opportunity for businesses to do more than just capitalise on holiday cheer. They are a chance to establish and cultivate enduring relationships with clients and prospects, while simultaneously elevating the visibility of their brand.

In order to plan a successful campaign that people will remember it’s important to start with plenty of time, have a clear target audience, be creative and produce interactive content that will show the personality and holiday spirit of your brand, create special promotions for the season, so your customers won’t be able to lose the opportunity and bring your A game to your B2B marketing practices.

If you are looking to boost your sales with a cross-channel solution that fits all the stages of the funnel journey, you can reach out to our dedicated team or request a free demo to try Frizbit’s Customer Engagement Platform.

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18/12/2023

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