Web Push Notifications

Web push notifications are clickable messages sent by a website that appear on a user's device screen, even if the site is closed and without requiring any registration form. This digital channel allows websites to effectively re-engage and communicate with subscribers who opt-in, delivering useful and interesting information or promotions.


What are Web Push Notifications?


Web push notifications serve as a direct communication channel to keep users updated on news, promotions, abandoned cart items, or general information. They can be implemented on any website, including eCommerce, news sites, blogs, or magazines, with the aim of encouraging users to return and complete specific actions.

Web push notifications are GDPR compliant, so they don’t require any personal data in order to receive their messages.


How do web push notifications work?

When a user first visits a website, a prompt asks if they want to accept (opt-in) or decline web push notifications. Once the user opts in, the website can send these messages.

The appearance and location of web push notifications vary based on the operating system, browser, and device. They slide in from the top right corner on Mac devices, from the bottom right corner on Windows devices, and on mobile devices, they appear similar to standard app push notifications.


Does iOS support web push notifications?

Web push notifications are compatible with all major operating systems, except iOS. Windows, Android, Chrome and macOS fully support web push notifications, while iOS does not provide default support.

To receive web push notifications on iOS, users must add the website to their Home Screen and subsequently open the Web App by tapping its icon.


How to enable web push notifications?

To enable web push notifications, follow these steps:

  1. Visit the Website: Navigate to the website from which you wish to receive notifications.
  2. Accept the Prompt: When prompted by the website, click "Allow" or "Accept" to enable notifications.
  3. Adjust Browser Settings (If Necessary): If you do not see the prompt, go to your browser settings, locate the notifications section, and manually enable notifications for the desired website.