The final quarter of the year makes up more than its share of revenue at 30%. Yet, revenue intake expands beyond the final quarter and requires planning in advance. One in five holiday purchases will be based on impulse. Therefore, in order to receive the most success, retailers should have their campaigns and communication ready.
Holiday Campaigns are mainly known for Xmas & New Years, but there are Much More Opportunities Year Round to Boost Sales!
There are endless opportunities to help increase revenue throughout the calendar year, including some of the most popular being Valentine’s Day and Mother’s Day. Beyond these, each new month brings a new marketing campaign waiting just around the corner.
Ultimate Holiday Campaign Calendar for Marketers with Campaign Ideas for 17 Important Date
Campaigning is made simple when it is utilised effectively. Lately discovered web push notifications channel is super effective in sending holiday sales alerts and sharing exciting offers. They are built to grab a desktop or mobile user’s attention even when they are not browsing through that website. They act as a message delivery system, adding a personal touch to better target and engage with an audience. It’s much easier than e-mails to collect subscribers and it’s also more effective in re-engaging. Push notifications are able to contribute to a company’s success year round by building anticipation, keeping subscribers updated and bridging the gap between brand and consumer. That’s why the following sample images are prepared in web push form!
- January 1st — New Year’s
Use this opportunity to wish your consumers a Happy New Year and encourage the celebration of new beginnings. This is the perfect way to endorse the act of planning for the upcoming year.
- February 4 — Super Bowl
The Super Bowl is the game that NFL fans wait for all football season. It is watched all over the world and one of the biggest days for advertising.
- February 14 — Valentine’s Day
Valentine’s Day not only attracts couples, but any emotional being ready to project love into the lives of others. It is a day driven by romance and love, and those patiently waiting to order their chocolate covered strawberries, flowers, etc.
- February 16 — Chinese New Year
This Chinese festival is celebrated at the beginning of the lunar Chinese calendar. This date is the perfect time to connect with your customers. 2019 is the year of the pig!
- March 8 — International Women’s Day
A public holiday dedicated to the focal point in the movement for women’s rights. A day to celebrate women and let them know how important they are.
- March 17 — St. Patrick’s Day
An Irish celebratory day in memory of Saint Patrick, the “Apostle of Ireland”, filled with Irish cheer, green and golds, leprechauns and normally lots of beer!
- April 13 & 16 — Easter Friday & Monday
A religious holiday with traditions associated with the Easter Bunny, colourful painted eggs and animal shaped chocolates. Let your consumers know you care about their traditions with an online sale on products!
- May 13 — Mother’s Day
A day dedicated to all mom’s and mother figures. Mother’s day is a time to show how much they mean to you and though we can’t give them everything every day, they deserve to be spoiled with gifts and tons of offers.
- May 28 — Memorial Day
This holiday is noticed for remembering those who have passed away while serving in the armed forces. Memorial Day is a huge day for any major sale, considering most people are given the day off from school and work.
- June 17 — Father’s Day
A day to celebrate dads and those who act as father’s in your life. Let them know that their advice and efforts do not go unnoticed with a new set of golf clubs or a new shaving kit!
- July 4 — Independence Day
A landmark day in US history, often celebrated with fireworks, red, white and blues and lots of family time. The perfect occasion for promoting all of those cookout necessities!
- August (US) & September (Europe) — Back to School Shopping
The month to hit the stores for a new wardrobe for the upcoming school year. Consumers are ready to show off their new style and have everything new, the perfect opportunity to keep them up to date on new arrivals and the latest collections!
- September 3 — Labor Day (US)
A day to recognise the contributions that workers have made to the strength and prosperity of the US. Labor Day is another huge day to offer up major sales!
- October 31 — Halloween
Halloween is a recognisable event which businesses, especially online, regularly use to communicate with their audience. This event is highly surrounded by trick or treating, the concept of carving pumpkins and dressing up in all kinds of costumes. Understand your audience’s interests and reach out with promo codes and limited offers.
- November 22 — Thanksgiving
Thanksgiving is all about giving thanks. Give back to your consumers and encourage the extended thanks to their families and those close to them with a sale on turkey dinner or a 2 for 1 deal on their favourite moscato.
- November 23 & 26 — Black Friday & Cyber Monday
The sale days of all days! The monumental moment for retailers and online businesses to provide significant sale prices on their products. This point in the retailer timetable is the most important for marketers. The revenue brought in from these sale days, makes up 30 percent of the overall annual revenue.
- December 25 — Christmas
Everyone shops for Christmas, that is a given. Therefore, it is a great time to approach your list of consumers by wishing them a happy holiday season and by encouraging them to get after all of the deals in order to prepare for the busy Christmas season.
Why Should Retailers Invest in Web Push Notifications?
- Send holiday sales alerts
- Share exciting offers and contests
- Send updates on new products and back in stock notifications
- Offer gifts with purchases
- Inform users on extended sales offers
- Offer exclusive deals
- Personalise the holiday selling experience
- Don’t just sell products — sell the brand
- Put emphasis on customer loyalty through engagement
- Inform about time-sensitive deals and price drops
- Encourage reviews
