Tag: digital marketing strategies

Digital Marketing News and Updates from September 2022

A new month is here, and with it, our monthly newsletter has arrived as well. As we enter the last Q4 of the year, it is even more crucial to keep up to date with the latest digital marketing news and start adjusting our strategies.

So, if you are ready to dive into this new quarter of the year with the latest trends and updates, keep on reading to get the latest insights and advice from us. 

Just a quick announcement for those living in Barcelona, our next event (in Spanish) is scheduled on October 26th, 18.00h @Aticco Verdaguer. For those who can’t attend on-site, we will also have a live-streaming option.

Without further do, we wish you a happy reading!

Digital Marketing News and Updates from September 2022

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

Updates from Frizbit

Search Marketing Updates

  • Mobile Search will experiment 5 new changes, according to Google

Search mobile experience is definitely getting an upgrade, according to the latest announcement from Google. The company has recently listed 5 upcoming changes worth learning to increase your search possibilities on mobile devices.

  1. Say hello to Google Search Shortcuts:

    Google Search Shortcuts Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    As we know, users can search on Google beyond typing their queries. However, although the possibility of this has always been there, few are fully aware of it. From searching through Google Lens uploading pictures to humming songs, the search experience is just so much richer nowadays.

    Well, Google has decided to amp up the experience and introduce more tappable solutions. For the moment, this update is only available for the Google app on iOS and is here to compete directly with the native Safari browser.

  2. Predicted results are coming from the results in the search bar:Predicted results are coming from the results in the search bar Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    This feature is expected to roll out in the upcoming months, but Google has shown that they are committed to improving the navigation for users. 

    The new feature aims to shorten the search time spent when doing a query by suggesting the most suitable solutions right away. This plays a significant role in SEO to match and guide the users in the right direction, working seamlessly with the algorithm.

     

  3. Refined queries:Refined queries Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post


    Following the previous update,
    Google is enhancing the search for queries with recommended words to tap on. Again, we believe having a clear SEO strategy can boost your company to be associated with the most common related searches.

    While the user types his/her query, Google with start recommending associated and common words to that search to make it more relevant and specific.

     

  4. Welcome to the Google Web Stories: Google Web Stories Digital Marketing Updates

    Source: Screenshot from Google Blog Post

    This update aims to make the mobile searching experience a more pleasant one through the integration of visual layouts. However, this rollout also gives credit to content creators and positions them as a valuable source for content search. 

    As stated by the company:

    So, we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.”

    This feature will be displayed as a widget in the search results, in which the users will be able to expand further, if interested.

  5. Visual Search Feeds will be a reality:With the clear goal in mind of enhancing searchability navigation, Google aims to bring a visually harmonic experience by combining text, images, and video in mobile searches. The feed is expected to look like the following example:Visual Search Feeds will be a reality Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    As aesthetic as it looks, the next big question is what happens with the traditional ranking system? This new search layout puts all media at the same level, so it will be safe to say that visuals and graphics will become as relevant as the main content for upcoming searches.

    Google has stated that creating aesthetic searches is going a step further into the mobile navigational experience:

    “We’re also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that’s text, images or video.”

  • Google includes a new HTTPS Report in Search Console

    Google includes a new HTTPS Report in Search Console Digital Marketing Updates Frizbit

Source: Adobe Stock

 

Google has announced a new rollout to identify which sites are HTTPS and which ones aren’t, all accessible from Google Search Console. Unfortunately, the new integration will still need a few months to be completed, but it is undoubtedly a functionality that users have been requesting.

As the company stated in its blog: 

“One of the common requests we heard from you was to provide more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not,”

Why does this matter? How can it be useful?

Both marketers and SEO professionals can benefit from this new feature, given that it will help to map out which URLs from the same site are indexed as HTTPS or HTTP. 

HTTPS doesn’t only serve a secure navigation purpose, but also, as announced by Google in 2014, it is a recognised ranking signal. The report will also help to prevent common errors that prevent pages from being served as HTTPS by addressing the exact cause of failure. 

Lastly, this report will certainly come in handy as, according to the Core Web Vital from Google, using HTTPS increase the metrics ranking for UX. 

To recap, both in providing secure navigation to the users and for better ranking possibilities, this report is an outstanding addition to Google Search Console.

 

Marketing Tech

  •  iOS 16 has landed, and with it, the web push notifications for iOS (earlier than expected)

Earlier this year, we published an article highlighting what this rollout could actually mean for the ‘cookieless’ retargeting world. We finally have some dates to mark on our calendars for the release on MacOS Ventura in October 2022.

Let’s recap what web push notifications or browser notifications are: These are alert-messages types working on an efficient opt-in basis. Users get asked for permission to receive time-sensitive alerts without compromising their personal data.

What do we know so far about the update?

  1. It will be available for all users, regardless if they have or not an Apple Developer Program membership.
  2. Apple rolled out this update ahead of its original expected date, which was appointed to be in early 2023.
  3. It will use the same Apple notification service powering Native Push on all iOS devices.

If you want to be ahead of time and prepare for when push notifications are ready to be used on iOS (iPhone), get in touch with us for a personalised demo

  • Meet the new Flodesk Checkout

Flodesk Checkout Digital Marketing Updates

Source: Flodesk

Flodesk has slowly worked on its branding positioning as one of the most visually pleasant and straightforward email marketing platforms in recent years. By providing high-performance experiences to their users, they have partnered with Stripe to bring to live Flodesk Checkout.

What is it, and how can it benefit you?

It might be one of the simplest and most visually aesthetic ways to sell online. Their advantage is that you don’t need to create a fully operating website to sell.

With this rollout, you can:

  1. Build a sales page
  2. Build a checkout page
  3. Build a delivery page
  4. Publish a functional payment gateway page
  5. Integrate payment methods with Stripe.

Of course, while keeping the great CRM and email marketing functionalities from Flodesk.

 

  •  Canva Create 2022 surprises with its new features

Canva Create 2022 surprises with its new features Digital Marketing Updates Frizbit

Source: Canva

 

Canva Create 2022 came in with tons of new functionalities. It is positive to affirm that the platform is evolving and growing with its audience needs to become the new one-stop-shop for all visual needs. Yet, by remaining accessible to non-designers. 

From the Frizbit team, we have highlighted 3 of their recent updates:

 

  1. Video Background remover:Video Background remover Digital Marketing Updates Frizbit

    Source: Canva

    In the same way that removing the background from a picture was possible for non-designers with Canva, now the platform brings a whole new level to video editing. Video background removal is now possible, just under one click. This is an outstanding development, considering that not even professional tools can get done the same job with that ease.

     

  2. Creating websites is now accessible to everyone:
    Canva Websites Digital Marketing News and updates Frizbit

    Source: Canva

    This rollout allows users to create responsive websites with both desktop and mobile previews. Again, everything under the same mission of making design accessible to everyone. Choosing from beautiful templates and customising it was never so easy to bring a website to life

  3. Canva Docs (Beta Version coming soon):
    Canva Docs Digital Marketing updates Frizbit

    Source: Canva


    Canva announced their Canva Docs development, aiming to create visual docs in an entirely collaborative environment. The main standout characteristic is that
    these documents are meant to work on building richer media documents. As in opposite to the other existing text-based document with a difficult media integration option. The rollout already has a waiting list for when its Beta version becomes available.


 

 Social Media Marketing

  • Instagram announces that videos up to 60 seconds are available for stories

Instagram stories 60 seconds Digital Marketing Updates

Source: Instagram

The well-known video updates from Instagram continue their course over the last months. The newest announcement revealed that now videos of 60 seconds will no longer be split into 15-second segments in the app.

The new feature has already started rolling out in September by showing a pop-up notification to users. 

So, can this have an entirely positive experience for content creators?

  • Pros: Content creation through stories for promotions, selling content or engaging could be easier for creators, easing the work to split the content.
  • Cons: Users typically scroll through stories to get the information they are looking for as fast as they can, meaning that engagement might actually drop.

Instagram has confirmed the new Stories video expansion to TechCrunch, explaining that:

“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

 

  • TikTok is competing to become the leading search engine social media platform

The video platform is clearly evolving into a wider version of itself, leaving behind being considered only as an entertaining social media platform. 

According to Matt Navarra, TikTok has increased the maximum length of its captions from 300 characters to 2,200. Although the company describes the update as a space to express more details about creations, the truth is that it leads the platform to become more competitive as a search engine social media platform, especially for Gen Z.

This update allows content creators to include keywords that will improve the discoverability of their content in search. If we take into consideration that TikTok is already recognised for having one of the most accurate algorithms, then this entitles TikTok as a leading search engine social media platform.

 

  •  Snapchat provides voter registration tools ahead of the US Midterms

Snapchat Digital Marketing updates Frizbit

Source: Snapchat

Snapchat has shown a history of educating its users and providing in-app tools to build youth engagement in political events. For instance, in 2020, the platform helped 1.2 million users to register to vote and play a part in what resulted in the largest youth turnaround in decades. 

The platform reaches 90% of the 13-24-year-olds, giving the opportunity to empower and educate the youth about the importance of participating in the democracy. 

2022 couldn’t be any different from previous elections periods aiming to build youth civic engagement, so they have developed some tools:

  1. Allow Snapchatters to register to vote
  2. Allowing 16- and 17-years-old Snapchatters to pre-register in selected states.
  3. Community building to reach out to friends who haven’t registered yet
  4. Creation of Voting 101 Hub: an in-app training on how to register to vote, becoming a poll worker, and so much more.
  5. Curated Map stories 
  6. Safeguards to review the content and prevent misinformation 

 

Updates from Frizbit

This monthly newsletter comes with some outstanding updates from the Frizbit team! 

We have a special invitation for those interested in evolving with Google Analytics 4, some product updates and past-events recap.

 

  • Mark your calendars. A new Workshop about GA4 is scheduled.

    Grow Your Business With Smart Marketing (8)

 

In partnership with Jevnet, Aticco Workingspaces and the Barcelona Growth Marketing Group, we have designed a new workshop to skyrocket your digital marketing skills.

As some of you might already know, the traditional UA (Universal Analytics) platform is phasing out in less than 9 months, meaning that data and traditional measuring will come to an end.

So what solution do you have at your fingertips? The answer is short: migrating into Google Analytics 4 as soon as possible.

We have come to realise that there is still some hesitation and doubts around the new platform. Having this in mind, we’ve created this event in Spanish to equip marketers with all the relevant information about the new software.

Event details:

Date: October 26th 2022

Where: Aticco Workspaces Verdaguer for our friends based in Barcelona and streamed online for those who can’t attend live.

Time: 18.00h to 20.30h

Workshop Facilitator: Michele Sforza, Senior Account Manager at Jevnet

Language: Spanish

Book your spot here

  •  New software updates to the Frizbit dashboard

In the last few months, we have been working on improving the experience and added value for our customers on the platform. Currently, our product could integrate different channels such as web push, email and SMS to provide seamless messaging strategies. However, in order to improve and reach a wider audience, we are developing the WhatsApp channel as a retargeting medium without ads.

The update is still under development, so elements such as images included in the message are not yet available. However, we have prepared an example as a preview of what is to come.

Frizbit updates whatsapp retargeting

Among the hyper personalisation possibilities, you can have the following:

  • User name
  • Name of the specific product
  • Price of the selected product
  • CTA
  • Product image (coming soon

From the Frizbit team, we are excited about this new launch as it will generate more possibilities to reach and bring back more users at different points of their customer journey.

If you’d like to know first-hand what these new software updates can mean for you and your business in bringing customers back, you can get in touch with us for a personalised demo.

  •  It’s a wrap! The replay of the session and event recap for How to Do Retargeting in the Cookieless World are up

how-to-do-retargeting-in-the-cookieless-world

 

On the 22nd of September, we hosted our first event after the summer break, and we must admit it felt like a great way to come back to the routine. As usual at our events, we enjoyed -which was maybe – the last open terrace networking session of the year with some mandatory beers.

If you work in/with the digital marketing industry, you might be aware of the constant changes that we frequently face. During the event, our main goal was to demonstrate to our attendees that entering the cookieless is less scary than what we could imagine. There are alternative ways to do retargeting without ads or third-party cookies.

Also, in the way things are shifting, leaving third-party cookies behind is no longer an option or a choice, but rather a necessity. In our event, we teach you how to do it seamlessly.

Having said this, if you couldn’t join us at the event or simply would like to refresh what you’ve learnt, we have created two options for you:

👉 If you’d like to learn more about the right strategies, channels and have a deep understanding of the cookieless world, you can find all the necessary information here:

Read all the info from the blog here

👉If, on the other hand, you are more of a visual learner and would like to learn first-hand, then the event session replay in Spanish is here for you:

Watch the replay of the event here (In Spanish)

Digital Marketing News and Updates from July 2022

Summer is mostly a slow-work season for most businesses, but it doesn’t mean that changes and new dynamics aren’t going on in the digital marketing landscape.

If you are experiencing less workload, it might be a good time to revise and adjust your marketing strategy with the latest updates. Marketing can be as amusing and effective as we want it to be.

So, are you ready to start off a great month ahead with the latest digital marketing updates?
We sure are! Let’s dive into the content.

Digital Marketing News and Updates from July 2022

Content

Search Marketing Updates

 

Tech Marketing Updates

Social Media Updates

About Frizbit

Search Marketing Updates

 

  • Google reveals the strategy behind the Title Tag

Google reveals the strategy behind the Title Tag

Pexels | Philipp Pistis

 

Google made an announcement in its Central Search documentation guiding users on how to use title tags for better rankings. No changes were introduced, but what’s better than getting more clarity on this demanding topic?

If you work in the marketing field, you might be well aware of the relevance of the title tags and SEO as they display directly on the search results pages. 

Previously, there was a big confusion about the word “headline” that Google used in its previous guideline. The usage of this word caused a lot of confusion among users, as it wasn’t clear whether Google was making reference to the HTML components (H1-H6) or the title of the page. 

 

Let’s review some key changes:

 

Google title tag changes

Title tags are essential for anyone trying to position their content in front of the right audience. As Google mentions, this piece of content is often the first one people see and use for deciding whether they want to visit a website or not.

We are certain this renewed, and clarified documentation will be of good use. Hooray Google! 

  • Google shares six tips for a better eCommerce searchability 

    Google shares six tips for a better eCommerce searchability

    Google Search Console / Adobe Stock

If you run an eCommerce business, then this news is just right for you. Google recently published a video on its official YouTube channel sharing six tips for enhancing searchability. 

Standing out from other sites is often one of the main pain points for eCommerce sites. In its video, Google suggested three main pillars to pivot your content strategy:

  • Use visual resources to engage the customers with your product
  • Display prices and availability, so it is easier for users to compare sellers
  • Get social proof that increases trustability

 

Now, let’s dive into the six pieces of advice Google announced to be eligible for special presentations in the search results.

  1. Pay close attention to how you are writing the Title Tag, so Google doesn’t overwrite it.
  2. Include high-quality images to ease the decision purchase process.
  3. Structured data helps Google better classify websites and makes them eligible to be displayed as rich results. Make sure your product has the essentials: Product title, description, images, ratings, price, and availability.
  4. Be transparent with your pricing. If dropping prices and availability might incur in the product page to be eligible for a special price drop presentation in the search results.
  5. Identify products that you sell with product identifiers, such as the GTIN identifiers. Applying this advice increases the chances for a product to make it eligible for listings like the carousels.
  6. Make the best out of the Google Business Profile. If your business also moves into the offline space, this is a must for your business.

Increasing your chances of being eligible for special listings was never so accessible to everyone. Make sure to implement the given tips by Google to make the best out of this online tool.

 

  • Google rolls out a product review algorithm update

 

Social proof has never earned so much relevance for business as it has today. A good review might boost your sales and even get you sold out. On the other hand, what can a bad review do to your business? The harm is unimaginable.

If that’s the latter is your case, keep on reading because there are still chances to improve in the ranking lists.

In July 2022, Google confirmed their new product update – part of the fourth series of updates – targeting low qualities reviews has rolled out. This update will be ongoing for three weeks, starting out on July 27th.

What are the new updates for search rankings?

The new update includes a change in its algorithm, which is designed to reward reviews that truly stands from a point of view instead of just showing descriptive information.

Google is now looking out for the reviews, and they want to see they are transparent, that the product has indeed been tested before, and that it is real.

How does this affect you? If you are a website that has reviews on its product page, focus on giving incentives to create user-generated content. Rewriting the content that already exists on the web won’t make it anymore. Google is prioritizing reviews that can truly help to build a more trustworthy online space.

Some of the elements that reviews can include are original photos, specifics about the usage benefits of the products, and comparisons, among others.

If you are interested in learning more about this update, see the developer’s Google page.

 

Marketing Tech

  • Google to delay the cease of third-party cookies to 2024 (again!)

Google Chrome / Pexels

               Google Chrome / Pexels

Third-party cookies have been a trendy topic this year. At first, the online world trembled with the announcement of the cookieless era approaching soon. Many platforms started preparing for it to be still able to provide businesses with aligned retargeting solutions. So, you’ve been there, informed yourself properly, done your part, prepared your cookieless strategies, but when is this so-called cookieless era coming along?

The original announcement indicated that the cookieless era would start by 2022, and back then, it got pushed back to 2023. We get it, life happens, and perhaps they needed a bit more of time to readjust this large update. Now, six months away from the fearly date, Google announced on the company blog that they are postponing it and phasing them out in 2024.  Hmm, Google? What’s going on here?

What’s the main reason behind this new extension?

Google is still testing out its Privacy Sandbox initiative -the new solution for delivering retargeted ads in a more conscious way.

The Vice President of Google’s Privacy Sandbox stated:

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome…

This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.”

It almost seems as if despite this new regulation, Google is still having in mind not to affect the large number of businesses relying on cookies to thrive their businesses. The current testing phase has been ongoing for a few months. However, testers, developers, and marketers agree that it is still far from being efficient and ready.

How can this update benefit you?

The good news is that now Google is considering performing a gradual transition from third-party cookies to implementing the Privacy Sandbox settings. A trial version of the Privacy Sandbox API is currently available to developers. Starting from August, the API, and trial phase, will be available to millions of people globally.

What’s our advice?

Despite the new extension and delay in the roll-out, the change is imminent. We advise you to stay ahead of the game and start implementing cookieless strategies in your digital marketing approach. The sooner your business and company adapts, the sooner you will be able to get results. 

If you are interested in testing out digital marketing strategies using first-party cookies, you can apply for a demo trial at Frizbit here. 

 

  •  Squarespace introduces Fluid Engine

Squarespace introduces Fluid Engine

Squarespace / Adobe Stock

The website design platform is doing efforts to stay up in its game with other competitors such as WordPress or Showit. This month, they started rolling out the controversial Fluid Engine tool available for Squarespace 7.1 version.

Squarespace has been known as a platform that does offer many possibilities, from a blog to even offering an eCommerce set-up for business owners. However, many users were experiencing that if they did not have coding experience, the platform, as useful as it was, wouldn’t make the cut from a design perspective.

On the other hand, Showit has been gaining traction of users with its easy-use web editor with a completely free motion range.

What’s included in this new Fluid Engine update?

Squarespace users will be able to:

  • Design a separate page for the mobile version.
  • Enjoy an improved drag-and-drop editor experience
  • Create dynamic layouts, easing the need for coding

As the CEO and Co-founder of Squarespace,  Anthony Casalena mentioned on the company blog:

“Fluid Engine provides our customers with maximum freedom to easily play with, experiment, and stretch creative limits through an unrestricted canvas, which is guided by an advanced smart grid. Regardless of how you experiment with Fluid Engine, our guidelines and design system will ensure that your website looks good no matter what. “

 


  • Shopify allows eCommerce stores to sell on YouTube

Shopify allows eCommerce stores to sell on Youtube

Shopify / Adobe Stock

 

Shopify has partnered with YouTube to bring online shopping to a whole new level. The two leading platforms are joining forces to give merchants and creators more ways to tell their brand stories and successfully sell more authentically.

Shimona Mehta, Managing Director, Shopify referred to these new partnerships on the company blog:

“YouTube has been integral in building the creator economy over the past decade. Shopify has helped millions of merchants quickly start, run, grow, and manage storefronts. By partnering together, we’re accelerating the next evolution of social commerce. Giving creators and merchants more ways to sustainably monetise and build successful businesses, while still authentically connecting fans and buyers.”

How can this new partnership benefit you?

Shopify merchants use YouTube to promote and sell their product offerings in three ways:

  • YouTube Live: Merchants can tag and pin products at specific frames during a livestream. Picture-in-picture playback offers the possibility, so consumers can keep watching while they check out.
  • Store tab: A new tab will be added to a merchant’s YouTube channel, acting as a product listing to their entire products or selection of them
  • On-demand videos: Merchants can show a curated list of products on a product shelf below on-demand videos.

With this update, merchants will be able to seamlessly integrate their online stores into the leading content video platform. This results in being able to reach +2billion monthly logged-in users.

How the future of eCommerce shopping will change? We can’t predict much. However, one thing is certain, and it is that the C2C era is here to stay. Authentically engaging with customers is a necessity for any online business. 

 

 

Social Media Marketing

  • YouTube spills the tea on its Shorts format

YouTube spills the tea on its Shorts format

YouTube / Stock Adobe

 

The newest format Shorts in YouTube is bringing lots of conversations to the table. Creators are experiencing confusion as it hasn’t been clear how the algorithm works.

Luckily, in July, the video content platform demystified the Shorts algorithm in a Q&A video that addressed several of the most common questions creators had regarding this new format.

The main questions and topics were:

  • What’s the impact of publishing both long and short content formats under the same channel
  • Whether it was advisable to separate the Shorts from the long-form video
  • If the engagement of the Shorts format has any impact on the longer-form videos

The key takeaways:

  • Could Shorts hurt long-form video channels?

YouTube indicated that it represents no harm to your channel engagement. They affirm the demand for shorter form videos is here to stay. Hence, introducing the Shorts formats can actually help to boost channel growth.

  • Will YouTube recommend long-form videos if Shorts are part of the strategy?

The short answer is no. Both algorithms work independently of each other. This means that, in the same way that Shorts doesn’t hurt long-term video engagement, it doesn’t have either a positive impact on boosting long-term video recommendations. 

YouTube explains that the main reason behind this behavioural pattern is that users that might prefer shorter videos might not be keen on longer formats, and vice versa.

  • Should we create separate channels for Shorts and long-form videos?

Although the company doesn’t state mixing both formats can represent a real problem, they do suggest creating separate channels. The reasoning is simple: create the right content format for the right audience.

As a YouTube representative states:


“Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests, then consider making a separate channel.”

 

  • How many Shorts do I have to publish before the algorithm starts recommending the content?

The company stated that there isn’t an exact number for Shorts to start being recommended. Actually, they mention even the first Short can appear in the suggested videos. 

They clarified that the algorithm for Shorts works similarly to other short-form videos. This means that if your audience shows a preference for the video, it will reach more people. The engagement, as we know, is built over time, and here is no different.

 

  • Say hi to reels stepping strongly into Instagram

As is usual now, Adam Mosseri, the Head of Instagram, announced the latest update about the video format content on the platform.


View this post on Instagram

A post shared by Adam Mosseri (@mosseri)

In the post, Mosseri clearly announces that the king form content of the platform will now be reels. Does that mean that other formats, such as the IGTV’s are disappearing? 

This is also not the first time the platform has done this kind of merge. However, with all the dramatic changes Instagram is trying to implement and with the controversy around the format of the reels, a dramatic response was expected.

Back in 2021, Instagram merged the feed videos with the IGTV videos into Instagram Videos. With Carrousels and single posts, we experienced a similar action, with a merge resulting in static posts. Now, did it mean that any of these formats is fully gone? The answer is no, mostly all these changes have had an impact on the app layout, but not on how it functions.

 

reels instagram

Source: Meta

 

The new update is merely a consequence of Instagram replying to the counterpart actions coming from TikTok and Shorts from YouTube. Does it mean long-form videos can’t be published from now on?

According to the company, “new video posts shorter than 15 minutes will be shared as Reels.”

Ultimately, this means that all video formats will be gathered under the same tab and name. However, it doesn’t mean that the option of nurturing your audience with longer-form videos will completely disappear. Actually, it might have a more positive effect given that the IGTVs – that were stuck in your account – now can actually reach a broader active audience.

 

  • “Follow me”: the new TikTok update aiming to help small businesses

“Follow me”: the new TikTok update aiming to help small businesses

Source: TikTok

 

Earlier in July, TikTok announced its new initiative to help small and medium businesses to thrive in real sales and results through the power of storytelling on their platform. 

“Follow Me” it’s a 6-week multichannel educational programme to provide small and medium business owners with the right tools to build a strong community and drive real-world results.

Smaller businesses and entrepreneurs have founded TikTok a fun and easy way to connect with their audiences, build a loyal fanbase and ultimately drive more sales aligned to the new C2C era.

As TikTok explains in their blog:

We created the Follow Me experience to empower more small businesses to dive into TikTok, so that they can also share their story with the TikTok community and reach their goals.”

The “Follow Me” programme will include:

  • Different learning roadmaps based on the goals and visitors
  • 6-week email series to outline the essential steps to run a TikTok campaign
  • A how-to-guide for integrating their brand’s story into their videos
  • A guide for setting up a free Business Account
  • Access to the Creative Center
  • Insights from the Ads Manager and promotion features 

As more entrepreneurs and small businesses integrate digital content strategies, this certainly seems like a winning action from TikTok to give back to their users and community. 

 

About Frizbit

  • The Dream Tech-Stack for eCommerce Roundtable Recap

 

The Dream Tech-Stack roundtable is over, and we are proud to announce it was a success. 

During the event, we discussed the trends, industry changes, consumer patterns and behaviours within the eCommerce industry.

For this roundtable, we wanted to create a more enriching experience for the attendees, which is why we brought together two other marketing tech automation startups: Vidjet and Spitche, with their corresponding CEOs and co-founders Baptiste Nicolas and Kevin Markowski. Representing Frizbit, we had our CEO and co-founder Ata Gür on the stage. 

Did you miss out on our latest roundtable or want to grasp the key insights and learnings? You can find a full article disclosing the key takeaways from this lively discussion panel. 

 

  • Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

It’s no secret that the future of retargeting as we know it is at risk. That’s why we have created this workshop, where you will learn everything you need to know about web push notifications and how to do retargeting in a ‘cookieless era”,

During the event, you will learn what these types of alerts really are, and you will discover everything they can do for your e-Commerce to bring your customers back. 

In addition, you will explore this channel which, besides being innovative, is aligned with the new data privacy restrictions and third-party cookie limitations that will come into force by 2024.

Of course, after-work, and networking could not be missing in this workshop, so besides learning about best practices and tips to implement them, you will also be invited to enjoy some free beers on a nice terrace in Barcelona.

Register here 

Bidcom reached a 37x ROAS with automated Emails and Web Push Notifications from Frizbit

Bidcom, an online retailer leader in consumer electronics, partnered with Frizbit to implement a retargeting strategy to recover abandoned carts. With a masterful combination of automated behavioural email and hyper personalised web push notifications campaigns, they managed to bring back 15% of their subscribers and reach a ROAS of 37x with a cost per session as low as 0,04€.

Bidcom Success Story!

We have put together a complete and comprehensive Case Study of Bidcom’s success working with Frizbit. We get into details on the challenge the client was facing, their needs, expectations and how Frizbit’s platform presented a new, top-notch digital marketing retargeting strategy as a solution. 

Email marketing has always been the favorite marketing channel to reach users and tackle the major issue online stores face: abandoned carts. Frizbit wanted to integrate this channel to Bidcom’s strategy to offer the best result possible. Behavioural automated emails offer a high level of personalisation by including relevant information like user name, product name, price and image. 

However, to create a bullet proof abandoned cart recovery strategy, automated web push notifications were the key ingredient. This new channel offered Bidcom the possibility to reach and engage visitors that didn’t fill any form or completed any type of registration on both desktop and mobile.

Bidcom is now retargeting even anonymous visitors through the entire shopping funnel with highly relevant messages that enhance user experience, focusing on cart abandonment recovery. 

The integration process is very simple as Frizbit’s team takes care of implementing via Google Tag Manager. With the ready-to-use templates, in just one day, clients can start sending campaigns as soon as they want, or they can choose to customise the messages, designs and timings to fit the brand’s identity as much as they desire. 

Request a demo

If you are interested in learning more about Bidcom’s success with retargeting email and web push notifications, download the case study by clicking here: https://get.frizbit.com/bidcom-success-story-frizbit/

You can get in touch with Frizbit to request a demo and see the benefits it can present for your online business as well. 

How to Conduct Successful A/B Testing: Go from Beginner to Pro

A/B testing is a great method to help you determine in which direction to go with your marketing strategy. Its objective is to shade some light on what type of content resonates with your target audience in each stage of the funnel, by reducing the guesswork on what specific elements will make people want to make that click and convert. 

What is A/B testing?

To conduct A/B testing campaigns, you need to run two versions of one single piece of content: the same piece with one variable changed. Then, you choose a percentage of your audience to show each version to, and analyze which of them performs better during a specific time period. 

How to do A/B Testing

For example, let’s pretend you want to send a manual web push notification campaign alerting users about a special summer sale. You’ve done your research on how to increase click-through rates of your notifications, and you have the gut feeling that you should add emojis to your message. 

Instead of going with your instinct on this, run an A/B test. Send one notification with emojis to 50% of your subscribers, and the same notification (same image, copy and CTA) to the other 50%, but without any emojis. When you analyze the results of the campaign, you’ll know if your audience interacts more with web push notifications that include emojis or not. 

How to conduct A/B testing

This information provided by the testing, will work for you to design future messages that appeal more to your audience. If you already know they click more on notifications that include emojis, you’ll translate that result to your next campaigns by always adding emojis. After that, you can test other variables, like CTA messages, tone of the communication or images. 

You can perform A/B testing to every digital marketing strategy you want: website, landing pages, emails, text messages, ads and web push notifications. Trying out different images, copies and layouts with split tests will provide you with valuable insights to optimize your marketing efforts.

Conducting successful A/B testing can translate into a direct improvement of conversion rates.  By identifying which elements are the most effective ones, and then combining them in one strategy, you’ll see an increase in CTRs and audience engagement. 

How to conduct successful A/B testing

1. Know your audience

This is fundamental information and the most basic step to cover when planning any type of marketing strategy, including A/B testing. Before starting any type of test, you better take into consideration a minimum of basic demographic information about your audience:

  • Age
  • Gender
  • Income range
  • Profession

When you have and manage basic, but rich data like this, you can plan the A/B test more accurately. Having insights and understanding the needs of the people you’re talking to, will give you information about how to conduct the test more effectively: what goal you should measure and which variables to change and try out to get the results you’re looking for.

How to Conduct A/B Testing

If you’re thinking about skipping this step because, either way, the test will give you information on what works, don’t. It might seem like gathering this information is an extra and unnecessary effort, but it’ll help you run a more precise A/B testing and even save time in the long run. 

2. Define your goals 

Kudos if your immediate answer to this was: increase my sales. At the end of the day that’s the main goal of all digital marketing campaigns. However, your A/B testing objective is different, even if the ultimate goal of optimizing your strategies is to increase your revenue. You have to think more detailed here: what do you want to achieve by running an A/B test? 

  • To get more newsletter signups?
  • Turn visitors into customers?
  • Increase traffic?
  • To get more form submissions?

Each one of these goals would translate into a different type of A/B testing. All of the channels you use in your digital marketing mix have their own characteristics, properties and final objectives. A landing page has very different elements than an email, a web push notification or an SMS, and each of them its own variables:

  • CTA
  • Headline
  • Copy
  • Image
  • Graphic elements
  • Colors
  • Layout

When you have a very clear vision of what you want to achieve by running an A/B test, you’ll know exactly what strategy and channel to conduct it in. Even though you can perform tests on everything you want (web, landing, email) is best if you begin by focusing your efforts on one at a time. 

3. Create a hypothesis to test

By this point you have a clear view of the purpose for your A/B testing and have decided which, of all your digital marketing channels, is the best to begin with. It’s time to choose exactly which variable you want to test. Based on the previous work about your buyer persona and goals, you can now determine a hypothesis and choose the element of your communication that’s going to impact the most towards the achievement of the objectives. 

To create your hypothesis, you have to identify the needs of your target audience, compare them with the objectives of your business and try to minimize the distance between both. There are reasons why your users are not converting and this is when you start to think how to resolve the issues stopping them from doing it. 

For example, the problem might be that your call to action is not clear and your audience doesn’t know what’s the next step. Maybe the offer is not attractive enough, or the message is getting lost in translation due to an unclear copy. 

4. Choose the element to test

When you know your audience and analyse each element on its own, you can start creating hypotheses to test, which will lead you to the selection of the element to try. The one you select to conduct the A/B testing, has its own inherent variables. 

You have to break it down into tiny pieces and choose the component you’re going to change and try out. For example, if you have chosen to test your CTA, now you have to select between its parts:

  • Size
  • Position
  • Color
  • Copy
  • Shape

It’s normal to run several A/B tests before making a final decision. If you contrast element A against B, after getting your first results, you can then leave A and use something else for B. This is a process that takes time and you have to be patient. 

5. Document you results

If you’re running an A/B testing, your purpose is to learn what works best and apply that new knowledge towards the achievement of your business goals. The only way to get there is to document all the process and the outcomes of the trials. If you skip this part, don’t even bother on doing an A/B testing.

How to do A/B Testing

Source: https://neilpatel.com/blog/create-a-winning-ab-testing-strategy/

The documentation can be as simple or complex as you like. The most basic metrics you should keep track depend on what element and variables you decided to test. Keep in mind that, even if you’re testing the CTA, the results of this process might lead to insights on your entire campaign that you can later apply to your overall strategy. 

If by testing the performance of the call to action, you discover that your audience prefers straightforward communication, you can use that information to create new hypotheses to run further tests on the rest of your strategy.  That’s why documentation is so important. 

Conclusions

It’s true that planning and running A/B tests sounds like an awful lot of work and that might be a little discouraging. You can keep relying on your marketer instincts if you want, but the truth is that the most successful marketing strategies imply a lot of investigation, testing, analysis and ongoing learning on what works best.

A/B testing is a great method to reduce the guesswork and create strategies that actually offer results and help you achieve your business goals. We’ve summed up the most important and basic aspects to keep in mind to conduct successful A/B testing and going from beginner to pro.

If you want to convey A/B tests on on-site content and landing pages, there are many free or affordable tools such as Google Optimize, Optimizely or Unbounce, for example.  On the other hand, if you are looking to conduct A/B tests on communication channels, such as emails, push notifications or SMS, you’d need to use marketing automation platforms like Frizbit, which includes A/B testing capabilities embedded in their campaigns. Since it allows so much personalisation, you can test out different versions of each element of your email, web push notification or sms, segment the audience and choose exactly how to split the test. 

Happy A/B Testing!

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