Tag: web push notifications

7 Tips to Increase Web Push Notifications Click Through Rate

Web push notifications are the new channel every site is eager to use. From retailers online stores, private shopping, travel agencies and real estate, they have proven to be the most efficient way to stay in touch and communicate with customers. 

However, with its rising popularity it’s getting harder for brands to really stand out and deliver notifications that truly connect and engage subscribers. Even though web push notifications have very good opt-in rates compared to other channels (around 16,7%  overall acceptance), the truth is that many users don’t click on them upon delivery.

Given the fact that users receive between 33 to 85 notifications per day, we can’t stress enough the importance of creating excellent notifications to cut through the noise and get that subscriber to click on it. 

With web push notifications is not about using them just for the fun of it: brands need to optimize them in order to provide users with a great experience and get actual good results. So, this time we are going to focus on:

7 Tips to Increase Web Push Notifications Click-through Rates

1. Segment users based on their interests

The more relevant the message, the more likely users are to click on it, and targeting based on their previous behaviour is the best way to increase relevance.

Increase Web Push Notifications Click Through Rate

Regardless of the type of online store you have, most certainly you have different categories and a range of products for different users with varied tastes. Not everyone is into the same things, which means that every sale, special offer or promotion you carry out is not going to be interesting for all of your subscribers.

For example, let’s say you have a sports e-commerce site and there’s a big soccer game between Spain and Italy coming up and you want to launch a special sale on both teams’ apparel. Instead of sending a manual web push notification campaign to ALL of your subscribers, use the segmentation feature and send it only to those that have visited or clicked on Spain or Italy soccer products.

How to Increase Web Push Notifications CTR

Chances are that, if you send a notification like this to all your subscribers base, CTR is going to be very low considering that users from a sports site can be interested in many very different things, like yoga, running or tennis and only a few in something as specific as a soccer game between Spain and Italy. 

In scenarios like this one, segmentation can make a huge difference in the performance of your campaigns and conversion rates. 

2. Include an image

People are very visual. Including an image related to the product you are making reference to in the notification will increase the chances of users clicking on it when they automatically see the article they were interested in.

Tips to Increase Web Push Notifications Click Through Rate

Push notifications that include an image have a 20% higher click through rate compared to those without one. There are a couple of things you should keep in mind when adding images to your web push notifications:

a) Depending on the browser and operating system, the image will be displayed differently. Notifications on Windows and Android devices will always show the image, while notifications on MacOS won’t include one. Some of Fribiz clients have opted for the alternative to include the product image in the place where the brands’ logo will normally appear. This way they guarantee that the product image is always visible regardless of the operating system.

Increase Web Push Notification CTR

b) A 1.5 : 1 width-height ratio is ideal for images. If you use other sizes it will be cropped and won’t be displayed optimally. Sometimes it happens that the product image from the web has a different ratio and it doesn’t display properly in the notification.

3. Use emojis

Frizbit offers its clients ready to use templates for their automated web push notifications campaigns. These templates include two versions so clients can implement A/B testing if they wish to. 

Version A is plain text, while version B includes emojis customised to fit the brand’s industry. In cases where clients run A/B tests to try out which option performs the best, B version with emojis always wins the race.

Web Push Notification Cart Abandonment

Web push notifications that include emojis have a click through rate 15% higher than those with just text. Of course, you should be careful and thoughtful about which emojis you are going to add and make sure they are pertinent with the subject of your notification. 

Using emojis is a very easy way to give your messages a little something extra to help them stand out, catch the users’ attention and increase CTRs. 

 4. Activate the Require Interaction feature for your notifications

By default web push notifications are shown to users for only 10 seconds, and then they disappear. What if the user is super concentrated on a task and doesn’t even notice the notification before it goes away? Or maybe they left the browser open and moved away from the computer. Or in some cases, there’s not even enough time to read the message before it disappears.

Require Interaction Web Push Notification

Taking this into account, the best option is to make sure the notification sticks until the user sees it and decides to click on it, or to close it. This is the best way to guarantee that they will see the notification when it’s delivered. 

Frizbit offers this feature that ensures a higher click through rate on your notifications. 

5. Send automated behaviour-triggered notifications

A triggered notification is sent to users as a response to a specific individual action they completed on the website. For example when a user adds a product to his cart and then leaves the site without completing a purchase, you can set up a notification that gets triggered by this action and delivered to the user after a certain period of time. 

You can set up as many scenarios to trigger notifications as you wish. At Frizbit we recommend 4 different ones that cover the entire shopping journey for a traditional e-commerce site: 

  • Subscription
  • Category Retargeting
  • Product Retargeting
  • Cart Abandonment

Category Retargeting Web Push Notification

Product Retargeting Web Push Notification

Cart Abandonment Web Push Notification

Depending on the industry and type of products you sell, you can also include:

  • Post Purchase
  • Monthly Reminders

Because these triggered notifications are completely based on individual behaviour, they are extremely relevant for the user that receives it. They contain information of interest for them which highly increases click through rate. 

6. Create urgency

Appealing to a sense of urgency is no new trick, but it works. One of the easiest strategies to increase any campaign click through rate is to tell users that they have to act “right now” or they will miss out on something really good.

Increase Web Push Notification CTR

 

The way to do it with web push notifications is by making use of the Title, Description and CTA to add text that emphasizes the fact that the offer is available for limited time or limited stock. You can use words like: now, last minutes, few units or hurry.

You can also include emojis that appeal to that sense of urgency and also make the notifications more visually attractive. 

7. Perform A/B Testing

After some time when you start getting data on the performance of your campaigns, you can go ahead and introduce A/B testing and test different variables through time until you get the perfect combination that works the best for your business and offers your customers the best experience possible.

Web Push Notification A/B Testing

Frizbit’s A/B testing features allows you to try different versions of the same notification and change as many parameters as you wish. You can also segment the audience and send each version to specific percentages.

Doing this will eliminate the guesswork about what type of messages perform the best thanks to the data collected during the time you run the test. Ultimately you will know your audience a lot better and be able to adapt and design messages that truly connect with them. 

Other factors that affect web push notifications click through rates

Even though there are many things that can be directly done to optimize campaigns, there also are a lot of external factors that can affect web push notifications performance like:

  • Type of industry
  • Incentives offered
  • Customer’s relationship with the brand

These are all tips on how to increase web push notifications click through rates but the best advice we can give you is to always test your ideas. Start out with what you think is best and try it out. 

If you want to learn more about web push notifications:

Web Push Notifications for the Travel Industry

Web push notifications are the new retargeting channel any website can benefit from. Maybe you are used to communicating with your customer via emails, social media or even by phone, but have you been introduced to the power of direct, hyper-personalised messaging via web push notifications? Keep reading and let us tell you

Why and how can the travel industry benefit from web push notifications

Web push notifications allow websites to communicate with visitors using behaviour-based messages without requiring any type of personal data, even when they have left the site. Users that visit just need to accept (or opt-in) to become subscribers and start receiving notifications on their browsers or their mobile devices. 

The combination of all these characteristics make web push notifications the best channel to reach subscribers and encourage them to return to the website and complete an action, whether fill out a form or complete a hotel or flight booking. 

Everyone knows that planning a trip can be a bit stressful. There are way too many options regarding airlines, flight schedules and all bookings processes. It takes people a lot of time, research and comparison before making a decision and here’s where web push notifications come in handy for the travel industry. 

This channel has the power to make the entire process a lot easier for people planning a trip and for travel companies to increase customer engagement, satisfaction and boost revenue. 

By using a web push notifications platform that allows automation, the use of dynamic parameters and hyper-personalisation, any website from the travel industry can greatly benefit from this channel.

Web Push Notifications for the Travel Industry

Let’s dive into how to boost your travel site marketing strategy with web push notifications

  • Recover lost reservations

By using automated sequences of web push notifications, you can create campaigns that are triggered by user behaviour on your site. This means that when users search for a trip destination, accommodation or a specific tour booking but leave the site without completing it, a message will be delivered encouraging them to come back and finish the booking.

Web Push Travel Industry

Thanks to dynamic parameters and behavioral recognition, this strategy is great to connect with users with highly relevant information. The notification sent can include details such as name of the destination, price, airline, hotel name, specifics about accommodation and pretty much anything you wish that’s available from your site. As a result of receiving such detailed and personalised information, customers are more likely to engage with the notification, resulting in higher CTRs and conversion rates. 

With this type of notifications, customers will land directly on the booking page, as if it was an abandoned cart from an e-commerce site, making it even easier to push them down the final stage of the marketing funnel. 

  • Itinerary updates and changes

Remember that customers today want personalised experiences and catered services. If you can offer them that, you will be steps ahead of your competitors and one way to do so is to maintain a flow of communication with relevant information.

Web Push Notifications for the Travel Industry

If there are changes on your customer’s travel itinerary you need to use all communication channels available to get that message across, making sure it reaches its destination on time. Web push notifications are the best way to do so.

Email might be the most common channel to communicate with customers, however it is not the fastest or most effective one. Web push notifications can reach them on both mobile and desktop even if they are not visiting your site and they will be grateful that you sent them urgent information.

You can send these types of notifications by using the segmentation feature of the platform. There you can choose exactly which subscribers you want to communicate changes and updates about specific destinations or bookings. 

This strategy is very useful during this pandemic times in which every country constantly changes the entry requirements (PCR tests, vaccines certificates). If a certain destination updated the type of document travelers need to enter, you can send them a web push notification informing them about the changes so they can be prepared. 

  • Advertise travel deals, sales and special offers

We’ve been talking about automated web push notifications as a great strategy to stay in touch with customers. But there also are manual or bulk web push notifications. These types of campaigns are sent to all subscribers’ databases since they are not behavioural-triggered.

Manual web push notifications are great to communicate special deals, offers or promotions that are time sensitive or limited. If you have a special offer coming up with discounted flights, accommodation or tours, you can send a bulk notification to let customers know about it! This is a great strategy to generate lots of traffic very quickly.

Web Push Notifications for the Travel Industry

If you want to be more specific, you can also use segmentation here and target users based on their interests. For example, if you are having a sale on Mediterranean Cruises, you might want to send a notification to users that previously searched for cruise vacations to alert them about the sale. 

It’s a wonderful strategy for users that still are at the first stages of the funnel and still haven’t decided on a specific destination or made any reservation intent. This will not only help you get more bookings, it will help customers benefit from discounted travel plans and they will certainly appreciate it.  

  • Travel plan reminders

Traveling involves a lot of important information. Once a user has already made a reservation, you can use web push notifications to remind them of their travel details, like flight departures, delays or hotel check-in hours.

Web Push for the Travel Industry

These are the types of messages that users appreciate and value the most. Web push notifications have the great quality of immediacy, so you can rely on them to guarantee important information gets delivered. 

By applying these strategies, you enhance user experience. They will feel the process was smooth and safe and will increase the chances of them repeating and booking their next trip with you. 

  • Price drops

You can send and schedule manual web push notifications to alert users about price drops. If a user was browsing your site looking for interesting traveling plans and leaves without completing a booking, a great strategy to bring them back is to communicate price drops on destinations they expressed interest in.

Web Push Notifications for the Travel Industry

Maybe a great hotel announced an offer, or a flight is selling the last seat at a discounted price. Let users interested know about these great deals and leverage that information to close the deal. 

When sending manual notifications about price drops, always remember to include a call to action button with a sense of urgency. Tell users that the offer is for limited time only, or that there are only a few seats left with the special price. 

Web push notifications for all the travel industry are a must!

The travel industry is a universe within itself. There are tons of agencies, airlines, accommodation finders sites, car rentals and more that a user can browse when planning a trip and all of them can benefit from the inclusion of this channel in their marketing strategy.

Web push notifications can help travel websites connect with users by offering a better user experience with hyper-personalisation. If you have been relying on traditional emails to communicate with your customers, you are definitely missing out. 

You can check out Frizbit’s success story with Corendon Airlines as a great example on how to boost your travel website with web push notifications. 

And if you want learn even more about this amazing channel, make sure you read:

Hyper-Personalization: What is it and How it Differs from Personalization

Hyper-personalization has the power to take any business to the next level. It might sound a bit clichè to say that we are currently living in a world with excess information and constant stimulation, but it is the truth. How many notifications, emails, messages and ads have you seen today? Think about it. 

How many of those do you remember the best? Probably the ones you felt were personally addressed to you. The ones that showed you or mentioned something you have been thinking and searching for. 

Customised experiences win the battle when it comes to catching people’s attention in highly competitive environments, like the Internet. That’s why businesses started using personalization techniques to increase the chances of their messages standing out with the hopes of making themselves relevant and memorable. 

However, times keep changing and it turns out that plain personalisation is not enough anymore. Adding the customer’s name on the subject line of an email campaign has always been a nice practice but it doesn’t cut it anymore. The time for hyper-personalization is here

What is the difference between Hyper-personalization and Personalization?

Web Push Notification Personalisation

Personalised Web Push Notification

Hyper-personalized Web Push Notification

Hyper-personalized web push notification

 

Personalization uses basic customer provided data such as user name, gender or location to tailor messages that speak directly to a user as an individual. Hyper-personalization goes much further and includes user’s browsing behavioural information to address specific needs and desires to deliver highly relevant messages. 

This practice can be applied to almost every digital marketing channel:

  • Emails: all types of emails can be highly customised  with very specific user information inviting them to come back to the site and complete an action based on their individual behaviour.

Hyper-personalized Email

  • SMS: the same goes for SMS marketing, with the added value of the immediacy of the channel.

Hyper-personalized SMS

  • Web push notifications: web push notifications by Frizbit can retarget users through every step of the funnel with hyper-personalized messages that make the content extremely relevant. 

 

What is Hyper-personalization

  • Websites: hyper-personalization can even be used on websites. For example, imagine you go on an e-commerce clothing site and search for women’s accessories. Through hyper-personalization, the next time you go to that same site, you will get women’s accessories shown to you by default over the rest of the items. One of the most perfect examples out there is Amazon, the most customer centered shopping site.

Website Hyper Personalization

 

  • Retargeting ads: thanks to this practice, when you visit a site you will then get ads that specifically show you the product you expressed interest in. 
  • Apps: this might be the most relatable example of hyper-personalization. Apps like Netflix or Spotify user AI to learn from your behaviour and suggest similar choices that you might also like. 

 

App Hyper-personalization

What is personalization?

Traditional personalization in digital marketing makes reference to the use of customers’ personal information to increase the relevance of promotional communications suchs as ads or emails. 

The most common data used for personalization are the customer’s name, purchasing history or general demographic details. This is the typical information you see on commercial emails that greet you by your name and recommend products based on your last purchase, for example. 

The objective of personalization is to create tailor made messages that increase the relevance of the content in order to connect with users on a deeper level.

All these years later experience has proven how important it is to offer users a personalized experience in order to engage and truly connect. That’s why, as everything, personalization has evolved throughout the years and now we begin talking about hyper-personalization.

What is Hyper-Personalization?

What is Hyper-Personalization

Hyper-personalization is the customisation of digital content based on individual behaviour. It is personalization taken to the next level by going further than collecting data provided by users, such as name and email address. Hyper-personalization may even use artificial intelligence to gather information about what consumers want and need to offer highly relevant content. 

In an interview back in 2000, Jess Bezos said: “Personalization is when you go into a bar and sit down, and the bartender puts a whiskey in front of you without having to ask what you want”

Data used for hyper-personalization goes from time of day, location, page views and specific details about products browsed, such as name, price, category and brand. By using this technology it is even possible to craft messages that adjust to the stage of the marketing funnel the user currently is. 

Beyond offering a better user experience, the objective of hyper-personalization is to enhance the relevance of the content to increase interaction and, ultimately, conversions. By gathering real-time behavioral data, brands can design custom-made marketing campaigns for each individual. 

How to achieve Hyper-Personalization

If you still haven’t entered the world of hyper-personalization, it’s time to take the step. We will share some insights on how to achieve it and start creating extremely customised digital marketing campaigns to connect, engage and efficiently convert.

  • Data is everything: it is not enough to say that data is the center of everything when it comes to crafting hyper-personalized content. The information you gather from users is what is going to determine the quality of your campaigns. Basically, the more detailed data you collect, the more you can hyper-personalise the messages you send your users. 
  • Use automation: collecting, organizing, interpreting and using behavioral data for each individual manually is just not possible. What you need to do is use an automation platform that automatically gathers data. Platforms like Frizbit collect all behavioural data points available so you only have to set up your multi channel marketing campaigns once. Combining this and the use of dynamic parameters you will be able to send hyper-personalized messages that deliver highly relevant content.  
  • Multi-channel communication: by combining different channels with hyper-personalization, you will take your marketing strategy to a whole new level. Use a mix of web push notifications, emails and SMS to connect with customers with the most useful information through the channel of their choice. 

Benefits of Hyper-Personalization

By now you should be sold on the benefits of hyper-personalization and understand why it is so important for digital marketing strategies nowadays. However, we do have some key points we want to highlight:

  • Highly improve customer experience

People online are saturated with information. Social media ads, display ads, videos, posts, emails and hundreds of other messages every day. Users are eager for personalized treatment and content that speaks directly to them. By using hyper-personalization to design the messages you send, you’re giving them what they want. It’s a win-win situation in which, both you and your customers, benefit: they feel catered and are more likely to engage with your brand, leading to the ultimate goal of conversion.

  • Communicate at the right time

Hyper-personalization allows you to get useful insights about the times users are most active and most likely to engage with your content. Frizbit allows you to schedule campaigns to a specific time and day, configure recurring campaigns that are delivered periodically and triggered messages with custom timings, so that you can reach users at the time they are most likely to be online. 

  • Reduce the gap between you and your customers creating long-term relationships

When you make the effort of catering to individual specific wants and needs, it shows. Your customers will notice it and start feeling more interested and inclined to engage with your content even in the long-term. Remember that more and more each day, people are expecting and demanding customised content and tailored experiences. 

Hyper-Personalization is not the future, is the present

Any digital business should understand by now how extremely important it is to offer customers a highly personalized experience in order to tilt the balance to their favor and reach their business goals. 

Whether talking about email marketing, web push notifications, sms or retargeting ads, hyper-personalization is the single factor that can make a real difference in the performance of your digital marketing campaigns. 

“A total of 86% of marketing professionals consider the effectiveness of an AI-powered hyper-personalization strategy to be changing for the better.” Source

So, if you haven’t tried it yet, what are you waiting for? Get in touch with Frizbit and see the results for yourself. 

You might find interesting:

Real Estate Marketing: Boost your Business with Web Push Notifications

The real estate industry is no stranger to unexpected and intense fluctuations. Ups and downs are very common and especially during the last year with Covid-19 pandemic causing major economic uncertainty. Stay-at-home orders and job losses are a couple of reasons why people stopped looking for new homes. 

Real Estate Marketing

Is no secret that innovation and adoption of new technologies is key to success in any business. But if there has ever been a time when this is essential, it is now for the real estate industry. A seamless digital marketing strategy that integrates the newest channels plays a big role in growing the business and catching the attention of potential clients. 

Keep in mind that 92% of buyers use the internet to begin their house hunting, according to a study from the National Association of Realtors. This means that having a strong online presence that simplifies communication between buyers and sellers can make a huge difference to the success of the business. 

Web Push Notifications for Real Estate Marketing

Web push notifications are the new retargeting without ads channel that allows sites to engage subscribers without any type of personal data through their entire customer journey. With the use of dynamic parameters it’s possible to send hyper-personalised relevant messages based on an individual’s behaviour.

Real Estate Marketing with Web Push Notifications

In this example of a web push notification for real estate using dynamic parameters you can see:

  • Image of the apartment.
  • Specific details about the characteristics of the listing, such as the number of bedrooms and bathroom and size in square meters. 
  • City/Area of the listing

Even though web push notifications are more common for e-commerce sites, the truth is that this is an amazing retargeting channel for any type of industry. Real estate marketing can greatly benefit from the advantages of using them:

  • Generate more leads from anonymous users: web push notifications don’t require any type of personal data such as email addresses from users. They just need to click “Allow” in the opt-in prompt from the browser to become a subscriber and start receiving them. This means that, by collecting subscribers, you’re creating an additional database of users you can contact later without the need of them filling out any form or sharing their information. 
  • Reach users when they’re not on your site: this channel has the power to reach subscribers when they have left the web and are browsing any other site. 
  • Reach through desktop and mobile: web push notifications can reach users on both desktop and mobile without the need of installing an app. 
  • Direct communication: unlike emails, when using web push notifications you can communicate with users in real time. You don’t have to wait for them to check their inboxes in order to get the message across: as soon as they open their browsers the notification will be delivered. 

Now that you know how you can benefit, let’s talk in depth about how to boost your real estate marketing strategy with web push notifications.

First things first: Identify you user’s journey and define events in your site

The success behind any digital marketing strategy is planning. Before you start designing your messages and setting up your web push notifications campaigns, you must have determined different scenarios that trigger the messages based on users’ behaviour on your site. 

In order to do this you must have a very clear understanding of your business marketing funnel. What’s the process users go through from the moment they enter your web for the first time until they reach conversion? What stages do they experience? 

The sequence of messages you create for your automated web push notifications campaign is directly tied to every action and step users take while browsing your website. That’s why it’s so important that you have complete knowledge of how the decision making process goes for your target audience and how you can engage with them in every stage. 

It could look something like this, for example:

  1. Initial visit to the real estate website: user enters the site for the first time
  2. Chooses a location: country, city, neighborhood
  3. Selects a listing category: could be apartments, houses, offices
  4. Applies a series of filters: price, size, number of bedrooms/bathrooms
  5. Viewing of a specific listing page
  6. Finally filling out a contact form requesting more information 

If you determine that these could be the steps users go through when browsing for a listing, you can easily determine that you need to use automated web push notifications campaigns that are triggered by each and one of these events. If a user leaves, before going to the next one, he/she will receive a notification with the objective of pushing them down the funnel. 

Create sequences of messages with automated notifications

Once you’ve defined your triggering scenarios, you can go to the next step and create a sequence of automated web push notifications for each one: homepage visited, category viewed, listing viewed, form filled out. The objective is to keep the communication flowing through a period of time that helps maintain the interest and lead to the conversion. 

With a platform like Frizbit you can define as many scenarios you want with as many sequences as you consider appropriate. A combination of 5 events with 3 sequences each, would be ideal to  show great results. You can schedule them to be delivered after the amount of time you see fit, for example: 1 day, 3 days and 7 days after the event if the user still doesn’t convert. 

In real estate it’s a great strategy to appeal to a sense of urgency that the listing is going to be taken by someone else who is also interested, and sequences of automated web push notifications are a great way to do just that. Let’s jump right into some specific examples for every scenario:

Practical use cases of web push notification for real estate: 

a) Retargeting based on City/Area  

This would be one of the first things a user would do when browsing a real estate site. After entering the web, users will choose a category to start looking for options that interest them. This category could be a location for example, a country, city or more specifically, a neighborhood.

Web Push Notifications for Real Estate

If users browse through a listing category and then leave the site without going any further with their search, you can retarget them via web push notifications reminding them about the listings in that city or area.  A category can also include a type of listing. 

b) Retargeting based on filters

Once users decide the category they want to browse, they’ll start applying filters to get the result that meet their needs the best. Parameters such as:

  • Size
  • Number of bedrooms
  • Number of bathrooms
  • Price

Web Push Notifications for Real Estate

All can be used to later send hyper-personalised messages via web push notifications to inform them about new listings with the same specifics. The main benefit of using these parameters is that they appeal exactly to what users searched for: they have already expressed interest in this information and will be appreciative of getting a reminder suited to their needs. 

c) Retargeting based on listing viewed

Once a user clicks on a listing and visits its page, but then leaves the site without going any further with the process, you can send a web push notification with said information encouraging the user to come back a schedule a visit.

Web Push Notifications for Real Estate

This message can include all the details about the listing the users liked, increasing its relevance and value. 

d) Schedule a visit

This would be the equivalent of a cart abandonment recovery message from an e-commerce site. You can send a web push notification to users that visit a page listing but leave the site without filling in a form to schedule a visit. 

Real Estate Marketing Web Push Notifications

e) Similar Listings Recommendation

Additionally to being able to create scenarios and sequences of messages with automated web push notifications campaigns for every step of the user’s journey, you can also create campaigns with recommendations. 

Once a user has visited and showed interest in a specific listing, adding filters for every characteristic, you can use this information to create an automated campaign that sends  notifications after a period of time you decide if the user doesn’t convert.

Real Estate Marketing Web Push Notifications

When people are looking for a new home, they want to keep posted about new listings that they might like. Going online every single day to check all the sites for new opportunities can be very exhausting. By sending web push notifications with recommendations, you’ll save a lot of time and effort to your subscribers,they will appreciate it and you’ll generate a lot of new visits and leads.

f) Favorites reminders

When people search classified pages, they look at a lot of different options before finding the one they like. That’s why these types of pages always have a “favorite” bookmark option to save the listing in a separate category.

Real Estate Marketing Web Push Notifications

With automated web push notifications campaigns you can use this information to send hyper-personalised reminders to users who have added a listing to their favorites. You can send reminders encouraging them to schedule a visit as soon as possible appealing to a sense of urgency that someone else is going to take it off the market. 

Tips and strategies to improve your campaigns: 

1. Send bulk campaigns to announce new listings and price drops

Manual web push notification campaigns are sent to all the subscribers list, unlike automated ones that are delivered based on individual user behaviour and triggered by events on the site. That’s why they’re the best channel to communicate important information you don’t want anyone to miss out on. 

Bulk campaigns can be sent immediately or scheduled to a specific date and time. This feature comes in hand when you want to plan ahead and make sure you communicate any update in a timely manner, even if you’re out of the office 

Specifically for the real estate industry that’s constantly changing with new listings and price drops that subscribers surely don’t want to miss, manual web push notifications become an invaluable asset. You can send bulk campaigns every week to alert users updating them about all that’s new.

Real Estate Marketing Web Push Notifications

Additionally, these types of campaigns are great quick traffic generators. Even though their objective resembles a lot to the objective of newsletters, in this case you don’t need to rely on users checking their inboxes on time to learn about important and time-sensitive information. 

Massive web push notifications campaigns reach users on time and get them to go back to the website encouraging them to take action immediately. 

2. Use segmentation

If you choose the right web push notifications service provider, you’ll have the chance to use a lot of features that will help you make the best possible campaigns. One of them is segmentation. 

By segmenting users you’ll have the ability to send them super relevant information that specifically suits them, which ultimately will improve the performance of your campaigns and improve overall user experience. You can use segmentation for:

  • Localization: if there’s an industry that revolves around localization is real estate. If you target users by country, city or neighborhood you can send them extremely relevant information about new listings in their area as soon as they become available. 
  • Listing type: you can identify users by the type of listing they want: if they are looking to buy or to rent, for example. Then, you can target them with a notification letting them know about new listings that might interest them that have the same features. This can also be applied with other characteristics like size, number of bedrooms or bathrooms.

3. Choose the right service provider

Keep in mind that before getting into specifics about campaigns, sequences and strategies the first thing you need to do is to choose the right web push notifications provider for your business. This is the most important step because depending on the provider you select, you’ll have more or less features to play with, amongst other things. 

Here’s a list of the most important ones you should keep an eye out for:

  • Ownership and subscriber portability 
  • Campaign automation by triggering events
  • Personalisation capabilities
  • Campaigns tracking and improvement: segmentations, A/B testing, scheduling
  • Pricing plans
  • Customer support and account management

Make sure you’re clear about what type of notifications campaigns you want to send and make a list of which features are the most important for you and your business. Is it important to be able to send automated notifications? Do you want additional features such as A/B testing capabilities?

Ask yourself as many questions as possible,as the type of web push notifications strategy you are looking to implement and then search for the right service provider that offers a solution suitable to your needs.

Real estate marketing, classifieds and web push notifications

Web push notifications are reigning in the e-commerce world bringing customers back, recovering abandoned carts and more. But the potential they have for other industries, like real estate and classified pages, is boundless. 

You can notify subscribers about new listings, price drops, let them know about new opportunities in a specific area they are interested in and include all sorts of details related to their searches. Keep in mind that, since web push notifications are so versatile and adaptable to any type of site, you can use all of these strategies for classified platforms as well.

With platforms like Frizbit this is possible. If you wish to try it out for yourself and unleash the potential of this new channel for your real estate business, get in touch to request a free demo trial

Make sure you check out:

How to choose the right Web Push Notification Service

Web push notifications are quickly changing the way online businesses approach retargeting strategies. This channel allows sites to reach anonymous users in real time encouraging them to visit once more and complete a conversion while engaging with highly relevant content. 

The value they present is undeniable, especially when looking forward to a digital marketing landscape without third-party cookies. Even though web push notifications are a fairly new channel still unknown for many marketers, the ones that have tried them are seeing an exponential increase on their revenue and amazing ROAS results

With the rise of web push notifications as an essential part of digital marketing strategies, hundreds of companies have emerged or added them to their portfolio services. Conducting a quick online search will serve you with many (many) options making it very difficult to choose a provider. We are here to lend a helping hand and let you know:

How to choose the best web push notifications service

If web push notifications have piqued your interest but you’re not quite sure where to start, we have put together a list of the most important features you should focus on when looking for a web push notification service:

  1. Subscriber ownership & portability
  2. Data Security and GDPR compliance
  3. Automated triggered-events
  4. Hyper-personalisation
  5. Segmentation
  6. Scheduling
  7. A/B testing
  8. Customer support
  9. Pricing plans

Let’s dive a little deeper on each of these features. 

1. Subscriber portability and subscriber ownership

Subscriber portability is something that gets overseen a lot. Once you sign with a web push notification provider and implement, you’ll start collecting subscribers every day. What happens, if for whatever reason, maybe a price increase or a lack of needed features you decide you want to change provider and you can’t take with you all of your subscribers with you?

No matter what happens you should be able to switch providers and not lose all the subscribers you’ve gathered and nurtured from day one. You need to discuss this, read the small letters and make sure your subscribers belong to you and not to your service provider.

What happens in many cases is that a lot of web push notifications service providers use a subdomain of their property to collect the subscribers. This means that every time users enter your site and click on “allow” to opt-in to your web push notifications, they get redirected to a subdomain that belongs to the provider who becomes the owner of the data when they accept.

If you don’t carefully read the Terms and Conditions of your provider, you might end up in this position. All the subscribers you asked permission to send web push notifications, won´t belong to your website, they’ll belong to your service provider website

So if in the future you wish to change platforms, you will lose all your subscribers and have to start from scratch, asking already subscribed users to opt-in again which could very easily damage your opt-in rates and your overall web push notifications campaign performance.

Custom Subdomain Opt-in Web Push Notification

Custom Subdomain Opt-in Web Push Notification

Native Opt-in Web Push Notification

Native Opt-in Web Push Notification Example

The easiest way to make sure this is not happening to you is to check you’re collecting subscribers via native opt-in. This is the browser prompt used to ask users to allow web push notifications. If your provider installed a custom opt-in prompt the chances of them registering subscribers under a subdomain of their ownership is higher. Take into consideration that native opt-ins have 3 times higher opt-in rates than custom ones. This is extremely important for the success of your web push notifications strategy. 

2. Data Security and GDPR compliance

Even though web push notifications are GDPR compliant by nature, you still need to make sure that your service provider aligns with all regulations and keeps the data of your subscribers safe. This includes, not only abiying to the General Data Protection Regulation, but also storing the data in highly secure servers. 

Check that your provider complies with GDPR even for subscribers who are outside the European Union and that you are the owner of all the data. This protects, not only your subscribers, but you as well ensuring that no one can share or sell your information to a third party that could even be your direct competitor. 

3. Automated web push notifications by triggered-events

Automated web push notifications are the ones sent automatically. They’re triggered by a specific action from users on the site based on predefined events. You can create as many events as you wish but here are the most common and important ones that you should always include in your sequences:

  • Category retargeting: a push notification sent to users that visit a Category Page but leave the website without taking any further action. 
  • Product retargeting: a push notification that’s sent to users that visit a Product Page and exit the web without continuing forward. 
  • Cart abandonment recovery: a web push notification sent to subscribers who add a product to their virtual shopping cart and abandon the site without completing a purchase.
Automated Web Push Notification

Category Retargeting

Automated Web Push Notification

Product Retargeting

Automated Cart Abandonment recovery web push notification

Cart Abandonment

This is the basic sequence you should implement when using web push notifications. You can personalise it as much as you want depending on your type of business and industry and create additional ones that fit your specific marketing funnel and help users convert. 

It’s important that you check what type of scenarios, triggered events and sequence automation personalisation each web push notification vendor provides before choosing one. 

4. Hyper-personalisation

The next feature you want to keep an eye out for is the level of personalisation offered by the provider. Today’s users are looking for content and experience tailored to their wants and needs. Sending impersonal, pre-made messages just won’t cut it.

Hyper-personalisation is key when it comes to creating effective web push notification campaigns. Besides customising the messages with emojis and an appealing text make sure your provider offers the use of dynamic parameters.

Web Push Notification Dynamic Parameters

By using dynamic parameters your web push notifications can include very specific and relevant information such as product image, product name, user name, price and even brand.  Dynamic parameters pull the information directly from the site and include it in the message of the notifications which, not only saves a lot of time and effort on campaign creation but also makes the notification hyper-personalised for the user. 

5. Segmentation

Segmentation is essential to any marketing effort. The success of any campaign can rely on  knowing who the target audience is and addressing the message properly to them. Is the same case when it comes to web push notifications. 

Before deciding on a provider check what segmentation parameters they offer within the platform. The most basic ones should cover:

  • Location
  • Gender
  • Language
  • Browser
  • Age
Web Push Notification Segmentation

Frizbit Segmentation

Web Push Notification Segmentation

Frizbit Segmentation

Of course, depending on the web push notification service there are many more possibilities. In addition to all the mentioned above, Frizbit allows to target users by behaviour, life cycle and user actions and the possibility to include them or exclude them of a specific campaign.

6. Scheduling

Scheduling is a basic feature any provider must offer. It allows you to design and create a web push notification campaign and choose a date and time to send it automatically for you at a later time.

Web Push Notification Service Provider

By scheduling a campaign you make sure to always stay in touch with your subscribers even if you’re out of the office or maybe too busy to send it manually. A great strategy is to check the calendar, plan ahead and schedule your web push notifications campaigns with enough time. This will help you be super time efficient and to make sure you don’t miss communicating any important sales or events from your site. 

That’s why it’s so important to make sure the provider you choose offers scheduling features within the platform. 

7. A/B Testing

When it comes to any digital marketing effort it’s not easy to get right with the first attempt. Even though you might have a lot of insight about your target audience and have crafted and designed a web push notification campaign based on that information, it’s possible you don’t get the results you were expecting.

ab-testing-web-push-notifications

Frizbit A/B Testing

That’s why A/B testing is so important and you need to make sure your service provider includes this feature. By gathering information on the performance of previous campaigns, you can make small changes and try-out different versions of the same notifications to test which one does better and, little by little, improve your campaigns to make them the best they can be. 

8. Customer support

Whether you’re familiar or not with web push notifications, is of utmost importance that your provider offers you impeccable customer support before and during your contract with them. During the decision making process you´re surely to have a lot of questions you need to clarify and this gives you the perfect opportunity to measure providers by requesting all types of information from them and evaluating their response. 

The most common doubts that your provider should solve at first are:

  • What’s the implementation and integration process like
  • How do I install web push notifications?
  • How long does it take to start sending web push notifications
  • What’s the average opt-in rate for web push notifications

Asking these questions and listening to how the provider answers them will give you important information about the type of service they offer. The best advice we can offer is that you choose a provider that offers a trial period.

This way you can both test the performance of the platform, how it works, what kind of results you can expect long term and the type of support you get during said period: are they solving your issues properly?. Familiarizing with the tool and the provider is key to the success of your web push notifications campaigns. 

Frizbit offers all new clients a trial period of one month with all features available for testing while providing customised support during the entire journey. 

9. Pricing plans

There are as many pricing plan models available, as web push notifications providers. This is where you have to do your homework and research the option that really suits your business needs, size, industry and growth prevision. 

Most providers offer subscriber-based pricing. This translates to you paying for the amount of opt-ins you get. These plans seem very appealing because they start with very low costs and seem very profitable. However, you have to think long term, taking into consideration that you cannot migrate all of your push notification subscribers.

In a subscriber-based pricing you could start paying 100€ for 5,000 subscribers, which seems nice. But as you continue to grow your database, each time you’ll pay more and more: if you reach 50,000 you’ll pay 250€, then 5,000€ for 150,000 and so on and on. The price is always going to scale through time becoming more and more expensive as you grow. 

Other options offer to pay per click, or amount of notifications sent. But what makes the most sense is that you go for a provider that offers you peace of mind with a pricing plan based on your monthly web traffic with unlimited subscribers and unlimited notifications. This is the best way to have your costs fixed for the future, instead of always inflating prices.

When choosing a web push notifications service provider…

If you’re considering adding web push notifications as a new retargeting channel to engage with your customers, you’re already on the right path to improving user experience with amazing results. We hope this guide on how to choose the right web push notification service helps you make the right decision and select the provider that suits all of your needs. 

If you are looking for the only provider which complies with all these above-mentioned criteria, contact Frizbit right away!

If you have any more doubts or just want to learn more about web push notifications, make sure you check out:

Private Shopping Sites: Web Push Notifications Strategies

Over the past years ecommerce and online shopping have become essential for any retail brand. Not only because of the exponential growth of Internet interactions, but more specifically due to Covid-19 pandemic during 2020-2021. 

The number of digital buyers keeps increasing every year, making it indispensable for businesses to have an online selling presence: “In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.” . Statista

While most brands choose the road of traditional e-commerce, others bet for exclusivity with private shopping sites. 

What are Private Shopping Sites?

Private shopping sites are e-commerce websites that offer very high discounts for short periods of time, and users must register to access them. These private sales last for a limited period of time, that’s usually between 2 to 6 days. People are required to become members by leaving their email address to buy, and in some cases even to gain access to see the sales.

These sites normally buy the excess stock and merchandise directly from brands and designers to sell them at a much lower price. Private shopping e-commerce thrives on the premise of exclusivity, making it attractive for both consumers, who get amazing deals, and brands who rather sell their products here than in discount stores. 

Some examples of popular private shopping sites in Europe are:

The marketing strategy focuses on getting people’s emails addresses to later send emails every time there’s a new sale or one is close to ending. This model works based on the sense of urgency created by the limited time duration of each offer.

Even though private shopping has always focused their marketing efforts in emails, a combination of manual and automated web push notifications open a world of possibilities worth examining.

How to use web push notifications for private shopping

Web push notifications are a new digital marketing channel that allows sites to connect with users with personalised messages without requiring email or phone number. Let’s talk more in detail about web push notifications strategies for private shopping:

1. Welcome web push notifications

When users first visit a site that has enabled web push notifications, they will receive a prompt asking them if they want to Allow or Block them. Once they accept them, the first notification that’s usually delivered is a welcome message. For private shopping sites there are two scenarios:

a) Web push notification to get more email subscriber: Users that visit the site for the first time but don’t register with their email address (non-registered users)

This is the first scenario in which visitors accept the web push notifications, but don’t become members of the site by sharing their emails. For this case you can send a first push notification asking them to join the shopping club and become a member by signing up so they don’t miss any special sale. 

For this specific case it’s recommended to automate a sequence of notifications to be sent:

  • 5 seconds after the opt-in, 
  • 1 day after the opt-in,
  • 1 week after the opt-in,

IF the subscribers still hasn’t registered

Private Shopping: web push notification strategies

Private Shopping: web push notification strategies Private Shopping: web push notification strategies

b) Web push notifications to generate additional visits: Users that visit the site and sign up with their email address (registered users)

The second scenario focuses on visitors that accept web push notifications and also complete a registration with their email address to become members. In this case, you can send a “welcome” web push notification inviting them to check out the special sales of the week. This message it’s usually sent 5 seconds after the opt-in.

Web Push Notifications Strategy

⏰ 5 seconds

2. Announce new offers via manual web push notifications to generate new leads

With manual web push notifications you can send bulk messages to all subscribers announcing new sales or communicating any type of information you think might be interesting and useful. They have the same objective as email newsletter but with added perks only web push notifications have like:

  • Instant traffic generation
  • Reach both email registered and non-registered users

a) Non-registered users: users that didn’t register with their email address, won’t have any means of learning about new sales unless they visit the web regularly. If you send them manual web push notifications informing about new offers that might attract them, you can get them back to your site and convert them into leads. 

b) Registered users: by reaching out to users that registered with their email address, you can generate instant visits to your website. Web push notifications appear instantly on users’ screen as soon as they open their browsers which means you don’t have to count on people checking their inbox to learn about new sales and going back to your site. 

3. Web push notifications for offer retargeting

This channel allows the creation of scenarios that trigger a message based on user behaviour. Private shopping sites can define a scenario that automatically sends a notification when a user expresses interest in an offer by clicking on it. 

In this case, if a subscriber accesses a sale, but leaves the site without visiting a product page or going through with a purchase, he/she will receive a notification as a reminder of the offer and the time left until it finishes. 

Private shopping sites can exploit the sense of urgency of the sales by creating a web push notification that makes reference to how much time is left and bring subscribers back as soon as possible. 

Automated Web Push Notifications Automated Web Push Notifications Automated Web Push Notifications

Note that you can design automated web push notifications sequences for every event that users complete on the site, just like we explained earlier in the scenario of a channel destined  to gain more email subscribers. 

This means you can set up a flow of messages for this specific event. You can send one first notification 1 hour after a user clicked on an offer and left the site, another 1 day after and a final one 3 days later. 

4. Web push notifications for product retargeting

Continuing with the flow of messages following users’ journeys on the site, you can create another sequence to connect with all those who visit a Product Page, but leave without completing a purchase. The sequence would look something like this:

Private Shopping Web Push Notifications Private Shopping Web Push Notifications Private Shopping Web Push Notifications

You can define the timing of these notifications as you wish. However, based on the results of our clients, we recommend a frequency of:

  • The first notification to be sent 1 hour after, IF the user visits the Product Page, THEN leaves without adding to cart.
  • The second notification to be sent 1 day after, IF the user visits the Product Page, THEN leaves without adding to cart, OR doesn’t click notification #1.
  • The third notification to be sent 3 days after, IF the user visits the Product Page, THEN leaves without adding to cart, OR doesn’t click notification #2.

Automated product retargeting web push notifications are a great strategy to maintain communication going and keep the brand on people’s top of mind. 

5. Web push notifications for cart abandonment recovery

The last step a user takes before purchasing is adding the product to their cart, and the online retail sector has an average of 84.51 percent shopping cart abandonment rate. Which means that it is imperative for online stores to have some sort of strategy in place to tackle this issue. 

There are a trillion techniques out there specifically designed for cart abandonment recovery. Web push notifications have proven their worth as very effective channel to do so and are in the running with SMS and cart abandonment emails with one huge advantage:

Web push notifications don’t require users to share personal information such as their email or phone number

For this last step of the user journey you can create a sequence of messages with the objective to reach subscribers and bring them back to the website to finish the purchase of a product they added to their cart and forgot about:

Cart Abandonment Recovery Cart Abandonment Recovery Cart Abandonment Recovery

6. Web push notifications for post-purchase reminders

One of the main advantages of private shopping sites is the frequency they are updated. These types of sites have new products and new sales every week which opens the door to a more consistent communication with customers. 

Even though the previous sequences are the recommended ones for any ecommerce website, it is possible to create as many automated notifications sequences as wanted. However, in the case of private shopping we do recommend adding one additional flow given the fact of how frequently the content is updated: Purchase Reminder Notifications.

Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification Post Purchase Reminder Web Push Notification

For this sequence you can also define a waiting time to send that suits your strategy in the best possible way. The timings we suggest are:

  • Post-purchase reminder #1:14 days
  • Post-purchase reminder #2: 28 days
  • Post-purchase reminder #3: 60 days

Remember that retaining customers is far more profitable than acquiring new ones. That’s why it is so important to design a special strategy that focuses on reaching out to customers that have already purchased, encouraging them to repeat. 

Final thoughts

Private shopping sites are becoming more and more popular and it’s easy to stumble into one when searching to buy big brands at low costs. The communication strategy for these online stores focuses on continuous communication with users through email to share weekly updates regarding new sales.

By default email has always been the one and only channel that has shown to adapt the business model of private shopping sites. But not anymore. There’s a new channel that’s here to stay and become the perfect match for online private sales: web push notifications. 

They present a world of possibilities to engage with customers through their entire shopping journey. With a specific sequence for every stage of the marketing funnel, web push notifications offer private sales websites the opportunity to connect with customers in real time, with hyper-personalised messages in both desktop and mobile.

No other channel can do this. If you work with any type of private shopping site and, so far, you have based your digital marketing strategy around email, take us up on this one and dive into the web push notifications world. You won’t regret it.

If you need further reasons, make sure you also read:

Social Media Retargeting VS. Web Push Notifications Retargeting

Taking into consideration that 96% of people that visit your site are not ready to buy, In previous articles we’ve talked about the importance of implementing retargeting strategies for online businesses. We’ve specifically compared using web push notifications VS. retargeting ads with the purpose of bringing customers back, connecting with anonymous users and, ultimately, retaining clients and increasing revenue.

There are many channels available to include in the digital marketing mix to accomplish this purpose. Social media platforms have become the top choice for many brands to connect and engage with users. They offer many possibilities, are very versatile and people spend lots of time there. According to Statista, “As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year.”

No wonder most brands seek to have a strong presence on, at least a couple of social media platforms. However, building a follower base and cutting through the noise in these channels nowadays is a daunting task. Social media is great to engage with users but has become a jungle of content in which everyone wants to stand out from the crowd. Actually reaching people, getting their attention and urging them to take action is an uphill battle. That’s why social media platforms are almost obliging you to use their ads to even reach your own followers. 

That’s why it’s so important to don’t rely on just one channel to achieve your goals. In this case, we want to talk about how to mix and match social media retargeting with web push notifications retargeting strategies. Combining multiple channels and creating a multi channel marketing strategy can do marvelous things for your online business.

But first, let’s take a look at some stats (considering paid posts for social media not exclusive for retargeting):

 

Channel

Reach/Deliverabilty CPM CPC CTR Cookies required for retargeting
Web push notifications

99+%

$6.0*
(Estimated)

$0.09*
(Estimated)
6,7% No
Instagram Feed Depends on CPM $7.7 $3.4 0.2% Yes
Facebook Depends on CPM $8.7 $0.8 1.1% Yes
Twitter Depends on CPM $5.0 $0.58 0.9% Yes
LinkedIn Depends on CPM $5.8 $3.20 0.2% Yes

With info from Q1 2020 Paid Media Benchmark Report – https://www.adstage.io/

*It’s an estimate, because push notifications are not based on bidding. Amount calculated based on the average of millions of web push notifications sent by Frizbit’s clients

Social Media Retargeting VS. Web Push Notifications Retargeting

Social Media Retargeting VS. Web Push Retargeting

Social Media Retargeting VS. Web Push Retargeting

Now, let’s break down a little bit more and talk about the benefits of each channel specifically. 

Social Media Retargeting

Social media platforms offer a pathway to reintroduce a product to a user. If someone visited your site and liked something, you can retarget him/her through social media and offer a special incentive, like a discount, to encourage him/her to come back and finish a purchase.

Social Media Retargeting VS. Web Push Retargeting

By placing a cookie on users when they visit the site, it’s possible to show them an ad on social media platforms, like Facebook or Instagram when they’re browsing later on. These ads offer many possibilities for brands, making it easier to create engaging content like videos, photos or image carousels. 

Social media ad campaigns allow brands to work with all kinds of budget, segment the audience based on location, likes, interests, gender and age and choose daily spent on a period of time. Setting up social media retargeting ad campaigns is very simple and doesn’t add a lot of workload, once you have already designed the pieces you want to use. However, optimizing them and making them as best as possible, involves a great deal of analysis and time. 

These platforms also allow brands to connect with customers through organic non-paid content. However, as time passes, it’s getting harder and harder to get non-promoted posts to reach people. According to Hootsuite “On Facebook, the average reach of an organic page post hovers around 5.20%. That means roughly one in every 19 fans sees the page’s non-promoted content.” So when it comes to social media retargeting strategies, paid posts are the way to go. 

Benefits of social media retargeting

  • Brand awareness: as we mentioned earlier people spend a lot of time of their days on social media and everyone has at least one social media account. In 2020, over 3.6 billion people were using social media worldwide, according to Statista. As this number is expected to increase over the next few years, having a social media presence increases the chances for brands to be present in their consumers’ minds. 
  • Availability: nowadays there’s practically one social media for every interest, taste and demographic. We have LinkedIn for business and professional relationships, Twitter for news and world-events, Facebook and Instagram for entertainment, Tik-tok for younger audiences and now even only-audio chat rooms with Clubhouse. Every time a user accesses one of these platforms they do it during a time they’re open minded to consume said type of content. This makes it a golden opportunity for brands to try and connect with them when they’re available to engage with the content. 
  • Versatility: continuing with the previous thought, every social media platform offers a different and versatile way to create retargeting content. Videos, photos, reels, stories and influencer marketing offer a range of different possibilities for brands to create engaging content. 
  • Adaptability: one of the main advantages of social media retargeting is that you can do a lot with little money investment. Social media allows you to set up campaigns with even just 1 euro a day and reach around 15,000 people and have complete control of the amount spent. This makes it ideal for new business, entrepreneurs and small companies to reach a lot of people with very little budget. 

Web Push Notifications Retargeting

Web push notifications are a very pretty new digital marketing retargeting channel. When users visit a site that has enabled them, it’s possible to send them messages relevant to the actions they took while browsing, inviting them to come back once more.

Social Media Retargeting VS. Web Push Retargeting

By asking users to accept and subscribe to web push notifications (opt-in), it’s possible to send them a hyper-personalized message based on their behaviour when they are browsing online later on. This channel offers brands the opportunity to reach non-registered users on both mobile and desktop with engaging messages. 

Depending on the provider you work with, web push notifications allow you to segment the audience with all types of demographic data and use dynamic parameters to make the message as relevant as it can be. The setup of the campaigns only needs to be done the first time and then everything basically runs on autopilot.  This means there’s not any extra workload that needs to be done through time. 

One of the main attractions of web push notifications is their reach. Unlike social media, this channel has a deliverability of 100%.  If users opt-in, the next time they open up the browser, it’s guaranteed that they’ll receive the message. With web push notifications you don’t have to fight against social media algorithms that almost randomly choose whether to show or not your post. With web push your message will be delivered. 

Benefits of Automated Web Push Notifications Retargeting

  • A message for every step of the funnel: web notifications are set up to be triggered by events you define on your site: category viewed, product viewed, product added to cart or any other you wish. This means you’ll have multiple opportunities to connect with users that leave without completing an action with a specific message related to the step of the shopping process where they abandoned the site. 
  • Hyper-personalised messages: web push notifications are 100% based on user behaviour. If someone who accepted them visits your site and takes any action that triggers a notification, he/she will receive a message containing the image, product name, brand and even price of the article. You can also put your own brand’s personality to the notification by adding emojis and customizing the text. 
  • Guaranteed deliverability: as we mentioned before, web push notifications have a deliverability rate of 100%. These messages are browser based which means that, as soon as a user opens its browser, the notification will be delivered. They also work for both mobile and desktop. With one campaign you can reach users on any device they own. 
  • Time efficient: web push notifications automated campaigns only need to be configured one first time. Frizbit offers its clients ready-to-use templates that allow brands to start sending messages right away as soon as the implementation is done. Of course, you can customise said templates as much as you want and modify them through time as well, but it’s not something that needs to be optimised and analysed on a regular basis in order to achieve great results. 
  • No CPM/CPC cost: when using web push notifications as a retargeting channel with Frizbit, you don’t have to worry about CPM and CPC costs like in the case of social media promoted posts. With automated web push notifications you have unlimited messages to send, with no costs for impressions or clicks. 

What retargeting strategy should I use for my online business?

Social media platforms and web push notifications are inherently very different channels. Nonetheless, both of them are used by big and small brands in the pursuit of  reaching and engaging with users with retargeting strategies. 

When it comes to planning a digital marketing strategy to retain users, the ideal scenario is to combine channels. In this case both social media and web push notifications, present very clear and unique characteristics that can greatly complement each other in a well-thought communications plan. 

There are many big brands and online businesses that invest a lot of their budgets on working with social media ads agencies to promote their products and services. Most of these companies haven’t considered including web push notifications campaigns in their marketing strategy because they don’t even know the benefits of this new retargeting channel. 

If you would like to try it out, get in touch with us and we would gladly introduce you to the world of retargeting with automated web push notifications campaigns.

Since we got your attention, you might also like to read:

Troubleshooting Web Push Notifications: Why I’m I not Getting Notifications

If you own an online business and have implemented web push notifications as a digital marketing channel to connect with customers, you want to make sure everything is in order and that they’re actually working. You might realize that you don’t receive on one of your devices or browsers and that’s why you should read this article.

Troubleshooting with web push notifications is not that uncommon considering how new this channel is and many people know very little about it. So we have developed a troubleshooting guide to help you solve any problem you might be facing and to make sure your web push notifications are working properly. 

Why am I not getting web push notifications?

Web push notifications work differently for every device and browser. You can read more extensively about it on our Web Push Notifications. However, we are going to list the most common troubleshooting issues you might encounter and how to fix them for every device, browser and operating system and explain each one in detail:

  1. You are browsing in incognito mode
  2. You haven’t allowed them
  3. You have all push notifications blocked by default on your browser
  4. You have an extension such as an ad blocker which blocks receiving push notifications
  5. You have reset the settings of the browser, that’s why the service worker is removed
  6. You have them blocked by default on your operating system
  7. You have enabled “do not disturb” mode on your OS.

Why you’re not getting web push notifications 

1. You are browsing in incognito mode

The incognito mode of the browsers is specially designed not to leave any kind of trace. That is, when you browse in this mode, no information about your activity is saved in the browser and all data is also deleted at the moment the window is closed. That is why if you are in incognito mode you will not receive web push notifications.

2. You haven’t allowed notifications from the site 

If you are a user and you visit a website that has enabled push notifications, you’ll receive an opt-in prompt asking you to allow or block them. If you click “block”, you won’t receive any type of notification from that site, and you won’t be asked again to accept them.  In this case you have to:

1. Go to the lock icon on the top to the left of the address bar

2. Click on it and you’ll see that you have the web push notifications blocked

Blocked Web Push Notifications

3. Click on the drop down menu that shows “blocked” and change it to “allow” and refresh the page

Allow web push notifications

3. You have all push notifications blocked by default on your browser

If you tried the previous solution and you’re still not getting web push notifications, the problem might be that you have them blocked by default on your browser. To fix this problem you have to:

1. Open and click the three dots located at the right top side of the browser

2. Go to Settings

Allow Web Push Notifications Chrome

3. Type “notifications” in the search bar located at the top of the page

Allow Web Push Notifications Chrome

4. A list of options will be displayed, click on “site settings”

5. Scroll down until you see the “notifications” option and click on it to open the configurations panel

Allow Web Push Notifications Chrome

6. Make sure the toggle bar that says “Sites may ask you if you want them to send you notifications” is enabled to allow your browser to ask you for the notification permission from the websites that are using them!

7. There’s a second toggle bar that says “Use unobtrusive prompts (block pop-up notifications to avoid interruptions)”. Make sure you have it enabled as well so the opt-in box to ask you for push notification permission is visible just below the bell icon on the address bar as a box. . 

4. You have an extension such as an ad blocker which can prevent receiving push notifications

With the overwhelming amount of internet advertisement out there, there are an equal amount of browser extensions with the sole objective of blocking them. There are hundreds of ad blockers users install to get rid of ads and have a peaceful navigation where they can focus on the content that really interests them. 

Major and the most popular ones like Adblocks, uBlock Origin, or Ghostery don’t block web push notifications. However, with the rise of this alternative digital marketing channel to get in touch with users that usually block ads, or don’t share personal information with webs, some of the new ad blockers specifically designed for blocking web push notifications are rising and new blocking features added to existing ones. 

If you have installed an adblock extension to your browser, check the two previous steps and if you are still not receiving web push notifications, go to your extensions, search for the ad blocker and enable them.

5. You have reset the settings of the browser, that’s why the service worker is removed

In this case I can speak from personal experience. One day I realized that I wasn’t receiving web push notifications from a lot of sites I subscribed to. When I checked, it turned out that on the intent of eliminating a malware installed on my browser I erased all of my browser settings and restored them to default. This caused me to lose all of opt-ins to web push notifications.

To check if this is what’s happening in your case, you need to go to your browser and visit a page in which you were already subscribed. Make a right click anywhere on the site and hit “inspect”. A tab will open with several options, choose “applications¨ and click on “Service Worker” on the left panel. If there’s nothing there, you’ll now know what’s causing you not to receive web push notifications. 

Allow Web Push Notifications

Allow Web Push Notifications Service Worker

The solution here is very simple: go back to the sites you want and subscribe again by clicking “allow¨ when the opt-in prompt is shown.

Allow Web Push Notifications

If doing this still didn’t work, go to inspect element storage and “clear site data” which will delete all the settings for this site and when you refresh, you’ll start as a new clean user and that should do the trick.

5. You have them blocked by default on your operating system

If you have followed these steps so far and still have problems, the issue might come down to your operating system blocking web push notifications by default. The process to check this depends on your OS, so we´re going to talk you through how to do it on MacOS, Windows and Android. 

  • Why am I not getting web push notifications on MacOS?

  1. Go to System Preferences by clicking on the apple at the top left corner of your device.
  2. Click on “Notifications” and here you’ll get a list of every software that uses any type of notifications of some sort. You have to look out for two things here:

a) Do not disturb mode: The first thing you have to check is if you have enabled the “do not disturb” mode. If you have, this will automatically block any type of notification. And there are other options here, for example you can select not to get notifications if you’re sharing your screen or during certain hours of the day. Make sure your setting adjusts exactly to what you want.

Allow Web Push Notifications mac

b) Browser notifications: you can select each browser you use from the list of softwares displayed to the left. Select the one you want to check for permissions, and make sure all the options are marked to receive notifications. 

  • Why am I not getting web push notifications on Windows?

1. Select the Start or Windows button, and then click Settings 

How to enable web push notifications windows

2. Go to System > Notifications and actions

How to enable web push notifications on windows

3. Do any of the following:

How to enable web push notifications on windows

 

  1. Choose the quick actions you’ll see in the action center.
  2. Turn notifications, banners, and sounds on or off for some or all notification senders.
  3. Choose whether to see notifications on the lock screen.
  4. Choose whether to see notifications when you’re duplicating your screen.
  • Why am I not getting web push notifications on Android?
  • Browser permissions: 

a) Open your Android device Settings

b) Scroll down and go to Applications and Notifications

Allow Web Push Notifications Android device

c) You’ll get a list of all applications, select your browser 

d) Click on the “notifications” tab

e) Make sure the toggle bar is enabled to allow receiving notifications

Allow Web Push Notifications Android device

f) You can also select one by one the site you wish to allow or block by marking the checkbox. 

Allow Web Push Notifications Android device

 

  • Silent mode: Android devices have a “do not disturb” mode and a “no distractions” mode. If you have enabled either of these, you won’t receive any notifications.
  • Unofficial apps or OS: Since you might already know, Android stopped supporting Huawei devices. This has caused many unofficial alternatives to come out and a lot of people install them on their mobile devices. If you use one of these versions or apps, most certainly web push notifications won’t show on your device. 

We hope these tips will help you enable web push notifications so you don’t miss out on any news, update or launch from your favourite websites!

Since you’re already here, if you feel like reading a bit more, make sure you check out:

Web Push Notifications Campaigns VS. Retargeting Ads Campaigns

If you own an online store or work on any branch of the digital marketing environment, you know and value the importance of advertising on the web to reach potential customers and bring back visitors. Nowadays, there are many platforms, media, channels and strategies to do so, but one of the most popular is definitely retargeting. 

What is retargeting?

Retargeting is a digital marketing strategy used by online stores to bring back customers that visited a site but didn’t convert, whether completing a purchase, subscribed or filled a form.  Even though retargeting is mainly known for ads, There are many possibilities within the retargeting scenario other than: ads:, email, sms and web push notifications.

What are retargeting ads?

One of the most popular strategies is retargeting ads. When a user visits a site, they usually get a cookie or a pixel that tracks their behaviour on the webpage. After they leave, said cookie helps brands follow the user and show ads related to the category or product they expressed interest in the site, with the objective of bringing them back and completing a conversion.

Web Push Notifications VS. Retargeting Ads

This strategy doesn’t require users to fill forms or leave any type of information such as email or phone number, since their actions are tracked based on browser and not personal data. However, for the residents in the EU, they should have allowed cookies first.

One of the main benefits of retargeting ads is that they are directed to users that have already expressed interest in your brand and products, hence increasing the conversion rates probabilities. It’s always easier to re-engage with people that already visited the site because of an own, genuine interest than by targeting potential customers that haven’t even heard of your brand before. That’s why retargeting ads have become such a popular and powerful tool. 

Web Push Notifications VS. Retargeting Ads

Should I use retargeting ads for my website?

Even though they have a well-deserved reputation, retargeting ads also have some downsides to take under consideration before deciding to use them as a part of your digital marketing mix. 

  • Reach: One of the main advantages of using retargeting ads is that they allow you to reach almost everybody who allows cookies anywhere on the web. After a user visits your web, it practically doesn’t matter where they’re browsing next, either a blog or media website, social media or any other type of web page who shows ads open to ad exchange. If you’re using retargeting ads campaigns, you can reach them very easily and invite them to go back to your website. Consider that, even if you don’t get a conversion, by using this channel your brand will be on the top of mind of your target audience.
  • People use ad blockers: Users tend to feel harassed and can find retargeting ads creepy because of the “following around” sensation they cause. According to Statista “In 2019, roughly 25.8 percent of internet users were blocking advertising on their connected devices” and that number is expected to continue growing in time. The overwhelming amount of advertisements displayed on websites, make navigation uncomfortable for users who ultimately decide to install ad block extensions in their browsers. This means that a bunch of the budget destined to online ads is lost and the message never reaches potential customers. 
  • Dependence on deliverability: consider that people who don’t use ad blockers, are bombarded with ads on every website they visit. They are used to seeing a lot of advertisements and it’s very easy to overlook them to just focus on the content they actually want to see. On top of that, for users to come across that ad you put so much love into, they have to navigate a web site that belongs that reaches your display network, which minimizes the probability of the ad fulfilling its function.
  • Uplift in sales: you can reach up to a 10% uplift with retargeting ads if you choose your bid targeting properly. If you bid higher, you generate more sales while being less profitable, or if you want to be more profitable you bid less and you reach less people and uplift will be more limited. The point with using this strategy is to re-engage with users that have already visited your site and have expressed interest in your product or service. Since you already got their attention once, it’s much easier to obtain a conversion with them, translating into an uplift of your sales. 
  • Profitability: are retargeting ads profitable? The short and simple answer here is it depends. You have to keep in mind that it mainly depends on your CPC and ROAS objectives and also the quality of your campaign, your audience segmentation. The higher CPC you bid, you get more impressions but your ROAS decreases and vice versa. When retargeting the right audience you can see a great increase in conversion and end up with a great ROI. But one of the most important factors when it comes to using retargeting ads, is that you’re bidding against your direct competitors and if their CPC bids are higher, your ad won’t get the impressions that you expect. 
  • Retargeting the wrong audience: If you don’t do the integration properly using the “tracking pixel”, you could be losing money by reaching a customer that already bought a product because retargeting ads are not behaviour based. When users enter your site and you leave a cookie on them, if they directly decide to purchase a product on that first visit, they’re going to get an ad later. Not only will you waste your budget by displaying an ad that’s going nowhere, your brand’s reputation will be negatively affected by appearing intrusive and irrelevant.
  • Additional workload: depending on the platform you’re working with, your retargeting ads might need to be updated frequently, if you keep showing the exact same ad, with the same message and images to your potential customers, they’ll get bored. You need to dedicate time into designing and creating different versions of the ad that you want to display periodically so users don’t get used to seeing them or bored by them. This translates into an additional workload for you.

Is there an alternative to retargeting ads?

The brightside is that technology is offering marketers new, innovative ways to re-engage online visitors. The direct and best alternative to retargeting ads campaigns are automated web push notifications. They also don’t require users to provide any type of personal information, are browser based and take the lead when it comes to personalisation and reach. 

  • Ad blockers don’t affect them: ad blocker extensions don’t block or affect web push notifications in any way. When a subscriber opts-in and consents to receiving them, the message will always be delivered when users open their browsers, on both mobile or desktop, and start navigating any site. Web push notifications have a much higher acceptance than retargeting ads, especially because you give people the choice to allow or block them and opt-out whenever they want to: you put them in control so they don’t find them creepy or inappropriate. Some extensions can block them.

Web Push Notifications VS Retargeting Ads

 

  • The right message to the right person at the right time: automated web push notifications allow you to create message sequences based on individual consumer behaviour. These messages are triggered by events the users complete on your website. For example, if a user browses a product page but doesn’t add the article to the basket, he will receive a retargeting web push notification as a reminder to continue with the shopping process. This triggered notification won’t be sent if the user ads the product to the cart and so on: one event excludes the other. This automation guarantees that users will receive the right message with a high level of personalisation that retargeting ads don’t allow. 

Web Push Notifications VS. Retargeting Ads

  • Guaranteed deliverability: one of the biggest advantages of web push notifications is their reachability. Users who opt-in receive them on both desktop and mobile devices, regardless of the website they’re navigating on. Unlike retargeting ads, web push notifications are shown on any website, not the publishers or a network display one. This guarantees that your message comes across every time. As another benefit, when it comes to retargeting ads, as we mentioned before, it’s very easy for them to get lost in a jungle of ads displayed on a site. This will never be a problem with web push notifications, as they’ll appear on a corner of the screen (on desktop) or a regular app notification on mobile devices. Users just won’t miss them. 

Web Push Notifications VS. Retargeting Ads

 

  • Automation reduces workload: the setup process of the campaigns has to be done just one time only. Service platforms like Frizbit take care of the integration process in just a day and hand over ready-to-use templates that clients can customise as much as they want. This means that you won’t have to be creating, designing and changing your campaigns constantly to keep it interesting for your potential customers. Web push notifications by Frizbit include dynamic parameters that fill in automatically to make the message as personalised and relevant as it can be by adding user name, product name, brand and images and more. There’s no other retargeting channel that allows as much customisation as web push notifications do. 

Should I use retargeting ads or automated retargeting web push notifications?

To sum up, the truth is that a great digital marketing strategy includes a mix of channels combined to get the best results and achieve objectives the most efficient way possible. Retargeting ads and web push notifications can easily coexist in the same online strategy. However, the pros and cons of each channel are very clear. 

Ultimately the decision will have to be based on your industry, type of products and budget. Between both channels, web push notifications have shown to offer greater results in terms of ROAS, click-through rates and conversion rates. 

You are welcome to read our clients success stories and see for yourself what an automated web push notification retargeting campaign can do for your online business. 

Bidcom reached a 37x ROAS with automated Emails and Web Push Notifications from Frizbit

Bidcom, an online retailer leader in consumer electronics, partnered with Frizbit to implement a retargeting strategy to recover abandoned carts. With a masterful combination of automated behavioural email and hyper personalised web push notifications campaigns, they managed to bring back 15% of their subscribers and reach a ROAS of 37x with a cost per session as low as 0,04€.

Bidcom Success Story!

We have put together a complete and comprehensive Case Study of Bidcom’s success working with Frizbit. We get into details on the challenge the client was facing, their needs, expectations and how Frizbit’s platform presented a new, top-notch digital marketing retargeting strategy as a solution. 

Email marketing has always been the favorite marketing channel to reach users and tackle the major issue online stores face: abandoned carts. Frizbit wanted to integrate this channel to Bidcom’s strategy to offer the best result possible. Behavioural automated emails offer a high level of personalisation by including relevant information like user name, product name, price and image. 

However, to create a bullet proof abandoned cart recovery strategy, automated web push notifications were the key ingredient. This new channel offered Bidcom the possibility to reach and engage visitors that didn’t fill any form or completed any type of registration on both desktop and mobile.

Bidcom is now retargeting even anonymous visitors through the entire shopping funnel with highly relevant messages that enhance user experience, focusing on cart abandonment recovery. 

The integration process is very simple as Frizbit’s team takes care of implementing via Google Tag Manager. With the ready-to-use templates, in just one day, clients can start sending campaigns as soon as they want, or they can choose to customise the messages, designs and timings to fit the brand’s identity as much as they desire. 

Request a demo

If you are interested in learning more about Bidcom’s success with retargeting email and web push notifications, download the case study by clicking here: https://get.frizbit.com/bidcom-success-story-frizbit/

You can get in touch with Frizbit to request a demo and see the benefits it can present for your online business as well.