Tag: digital marketing updates

Digital Marketing News and Updates from November 2022

The marketing insight and news from November are here! As we head into the last month of the year, there has been a clear trend for a new channel for eCommerce powered by interaction and emotion. Any clue of what we might be talking about? 

During this month, the topic of social media as a new eCommerce channel was definitely relevant. Both giants TikTok and YouTube shorts are taking the leap in this field. Could it be too much of a coincidence that channels with similar content types are trying to incorporate a direct sales experience into their customer journeys?

Keep on reading to find out more about this new trend and, of course, about the other search marketing, tech marketing, social media news and updates from Frizbit.

Digital Marketing News and Updates from November 2022

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

Updates from Frizbit

Search Marketing Updates

  • Google releases the ultimate guide to understanding current and retired ranking systems

Digital marketing insights search marketing frizbit

Source: Adobe Stock

Good news from Google, just in time before the end of the year! Get ready to readjust your SEO strategy as the company has rolled out the ultimate guide to understanding the current ranking system and discarding old practices.

In the new ranking guide, Google explains which ranking systems it uses to rank search results as well as introduces new terminology, such as highlighting the difference between “ranking systems” and “ranking updates”. In this case, the word “system” stands for a constant concept that is always functioning. And on the other hand, “updates” stands for a one-time specific change to the ranking systems.

With that being said, we will go first through some of the current ranking systems in alphabetical order.

  • BERT: Short for Bidirectional Encoder Representations from Transformers. It allows Google to understand different combinations of words to create different meanings and intent.
  • Exact domain system: It ensures that Google doesn’t give higher punctuation to websites with domain names that exactly match a query.
  • Helpful content system: A system developed to rank better content created to add value rather than content created to gain or increase traffic.
  • Neural matching: A system that aims to ensure Google understands representations of concepts of queries and pages to match them accordingly.
  • Reliable information systems: It ensures that reliable information is shown by elevating authoritative pages, demoting low-quality content, and rewarding quality journalism.

Now let’s move to the retired Google Ranking systems.

  • Hummingbird: Rolled out in 2013, it represented a significant improvement in Google’s rankings system.
  • Mobile-friendly ranking system: It preferred the content rendered specifically for mobile experiences. It has since been incorporated into Google’s page experience system.
  • Panda system: Introduced in 2011, this system preferred high-quality content and original content. It is now part of Google’s core ranking system in 2015.
  • Secure sites system: Introduced in 2014, this system preferred websites secured with HTTPS. It is now part of the page experience system.

With this update, Google isn’t implying those older ranking systems, such as page speed, rewarding original content, or secure navigation, are obsolete. On the contrary, Google has transformed most of the retired rankings to be part of their essential needs to be met through their core ranking system or Google’s page experience. This ultimately means that meeting these requirements is no longer optional, but a must when creating content to improve the search experience of the users.

  • Google finally rolls out their new Local search features

Digital marketing insights local search marketing frizbit

Source: Google Blog

The time has come, and Google is finally rolling out the local search features that were briefly introduced earlier this year. We believe the timing couldn’t be better as well, as it can increase the positive impact for local businesses during the holiday season.

As a local business in the hospitality industry, this update brings to life the feature of searching a restaurant by dish, as well as incorporating new search capabilities built into Google Maps Live view. This means having a possible increase in both visibility and reach results. 

If you own a local store, keep on reading to find out the new functionalities available to elevate your search possibilities.

  1. Live view search: For the moment, it is only available for London, New York, Paris, San Francisco, Los Angeles and Tokyo on Android and iOS. This feature allows you to find information around you through the lens of your camera. Information includes if a business is open, how busy it is, star rating and even price range.
  2. Search restaurants by dish: In the case of restaurants, this update brings up two ways of being found. Restaurants can be found by either the user manually typing their desired dish or conducting a visual search through Google Lens.
  3. Accessibility search: Available worldwide, now users can search in Google Maps for wheelchair-accessible, stair-free places.
  • Drive traffic to your eCommerce with the new Google Shopping tab

Digital marketing insights google shopping tab frizbit

Source: Google Blog

With the goal in mind of supporting merchants to achieve growth, Google Search Console is introducing the new Shopping tab listings. This new feature aims to help online store owners to showcase their products with ease on the shopping tab on Google.

Through merchant listing reports and product structured data, among other features, Search Console is making it easier for merchants to display their products across Google. The company is then helping merchants drive more traffic to their online stores and connect with customers who already have a need/search in mind.

With this update, merchants can easily create a Merchant Center account and ease the process of having to re-verify the website ownership or submitting a product feed. All that is required from you as a business owner is to keep the product structured data up-to-date. The company hopes that speeding up processes will get products quickly on the Shopping tab on Google.

The roll-out will be deployed gradually and only to eligible businesses.

Marketing Tech

  •  The new era for ClickUp and Hubspot: the strategic partnership

Digital marketing insights martech clickup hubspot frizbit

Source: Adobe Stock

One of the most remarkable CRM platforms: Hubspot, meets productivity with ClickUp. This partnership aims to help customers create more efficient processes and workflows while collaborating across multiple team members.

Yamini Rangan, CEO at HubSpot, mentioned: 

 “Building deeper relationships with customers starts with having a team that’s aligned and working together towards creating a better customer experience. That’s why I’m so thrilled about our partnership with ClickUp, the power of HubSpot + ClickUp enables growing companies to create strong connections at every point in the buyer journey.”

How will ClickUp contribute to Hubspot?

The productivity app enables teams to achieve their deadlines and goals by creating a seamless and collaborative experience that ultimately reflects delightful experiences for its customers. It will be achieved through:

  • Two-way-sync between ClickUp and HubSpot. This creates more efficiency in teams as it saves time on some manual tasks, therefore accelerating the customer success workflow.
  • Seamless Automations: By collaborating, if a project needs to be handed off, now it can be done automatically while ensuring the best experience for the users.  Also, stakeholders will get to know the status of the project at all times.
  • Special deals for Users: If you are a client of either of the platforms, you can enjoy a 20% discount on the previously unused software during implementation.

We believe that by joining forces, the results will be a game-changer for creating powerful results in the experiences for both the front-end and back-end parts when managing and delivering different projects. 

  • Get ready for Notion AI and all its possibilities

Digital marketing insights martech notion ai frizbit

Source: Notion AI

 

Recently, Notion has been the number one tool for productivity, planning, and organization. From simple planning to complex tracking, Notion has become the platform to do-it-all in one place. 

In its most recent update, the company has announced that now the tool is putting all its efforts into developing what seems to be the most dynamic and powerful writing artificial intelligence assistant.

They state that its development is able to generate any type of content. What can you achieve?

  • Blog post: Write the page title, and Notion AI will do the rest
  • Press release: Become an expert in PR.
  • Poem: Inspired by the Japanese haiku, Notion AI promises to write poems about all topics
  • Meeting Agenda: Provide a topic, and Notion AI will outline the agenda
  • Job Description: You only need to add the basic requirements
  • Pros and Cons list: Consider and evaluate different scenarios 
  • Social media posts: The tool provides specific copy for different channels while providing multiple options.
  • Sales emails: It can help you to be persuasive and increase your revenue
  • Outline: Create structures while staying in your creative flow. 

Besides generating any type of content, the tool has also announced its great capabilities to work as an editor by translating in real-time, summarizing and fixing grammar and spelling.

As Ivan Zhao mentions: 

“For many users in this space, it solves the cold start problem. And even more than that, it saves time.” Notion AI won’t write you a publishable blog post, but it can help you skip the crappy first draft phase and go straight into improving and polishing.”

Zhao also envisions Notion, further than a mere writing assistance tool. As he describes it, the platform already has the potential to be able to answer questions and act as a knowledge database. Could it be the next Google, powered with AI and productivity tools?

The alpha private version started rolling out in mid-November and will gradually release to more users on a waitlist basis.

 Social Media Marketing

  • TikTok Shop begins rolling out in the United States

Digital marketing insights social media updates tiktok frizbit

Source: Adobe Stock

TikTok keeps being controversial, as now the social media platform has decided to broaden its lists of competitors and enter the eCommerce and ads space, competing directly with one of the biggest retailers: Amazon.

Having said this, TikTok is rolling out its shop feature in the United States. For the time being, the feature is only available to a limited number of merchants that have been invited to test the social commerce solution.

TikTok is slowly building fulfilment centres in the US, which might indicate that the platform is serious about making it big in the social commerce space. With this, TikTok has also established the benefits that brands are entitled to by selling on the platform:

  • A built-in payment system that creates a streamlined customer experience to buy products
  • A rich user base that connects merchants with potential customers in a more trusted space
  • An algorithm designed to match brands and content with users who find it relevant, which means that products will be visible to people who are most likely to buy.

This new approach isn’t surprising, as TikTok knows the potential it has, the growth it has achieved through the years, and the capabilities of its algorithm that connect people with their interests. This makes it the perfect space for promoting online shopping dynamics.

 

  •  YouTube Shorts has rolled out product shopping features in videos

Digital marketing insights social media updates youtube shopping frizbit

Source: Deposit Photos

Following up with the new social media eCommerce selling trend, Shorts from YouTube is adding shopping functionalities to this format. The shopping features allow users to purchase products while scrolling through the app.

Is it available to everyone yet? Unfortunately, it isn’t. For the time being, it is being rolled out only to eligible creators in the United States, who are able to tag products of their own shops. 

Who can shop, then? Viewers in the United States, India, Brazil, Canada, and Australia. YouTube has stated that it plans to continue expanding its shopping features to more creators and countries in the future.

The eCommerce social news doesn’t stop here. YouTube is also experimenting with an affiliate program, in which creators can earn a commission for products they recommend through their content, both regular and Shorts formats. 

As the company stated:

“We firmly believe YouTube is the best place for creators to build a business, and shopping is a piece of that” 

 

  • Tumblr is back. How can you use it for your marketing strategy?

Digital marketing insights social media updates youtube tumblr frizbit

Source: Deposit Photos

 

Tumblr is back, and although its interface hasn’t changed in more than 10 years, they have understood what it is that its audience wants to get from them, and they are not holding back.

In times when we are overwhelmed by how the algorithm is trying to work on other platforms, Tumblr still works with a reverse chronological feed, you see only what you’ve followed, there’s no pressure and feels absolutely free.

Tumblr invites users to post freely, diversely, and as creatively as they’d like to. Currently, there are 135 million monthly users who are enjoying the freedom and feeling relief from traditional social media channels.

With this rapid resurge, how can marketers take advantage of Tumblr?

Although the social media platform might not be suitable for every brand, here are our takeaways for you to audit if your brand is a good match.

  1. Tumblr is defined by its culture, not its content type.
  2. Understand its chaotic nature and use it to your benefit
  3. Be open to a less structured way of selling 
  4. Organic marketing is everything, making your user really see more of your posts
  5. Be authentic and content relevant

We are sure Tumblr isn’t for every business, but if your industry fits into this platform, we encourage you to take the leap. Connecting with customers has been one of the biggest pillars of eCommerce this year. It’s a natural and organic way of functioning, making it perfect for brands to show authenticity.

Updates from Frizbit

  • Frizbit exhibited at WebSummit

    Frizbit at websummit 2022 lisbon

From November 1st to November 4th, Frizbit attended one of the most claimed events, WebSummit, in which +2000 companies redefining the global tech industry gathered in just one place.

Representing Frizbit, our co-founder & CEO, Ata and our business developer for Spain, Oscar, let the participants at the Summit learn more about Frizbit and how we can help bring your customers back through cookieless remarketing strategies.

From the Frizbit team, we are deeply thankful to Eureka for the opportunity of participating in the startup Alpha track this year under the category Advertisement, content & marketing.

  •  Hello, Helsinki: Frizbit was present at Slush

Frizbit was at slush 2022

November was a pretty dynamic month, and Frizbit travelled all the way to Helsinki for this.

In this case, our CEO & Co-founder, Ata Gur was at Slush 2022, representing our AI-based SaaS startup Frizbit and our solution helping the e-commerce industry to bring customers back, revolutionising retargeting without ads or third-party cookies.

The event was a great opportunity for connecting startups with relevant potential stakeholders or even just other startups, their unique solutions and proposal. Thanks to ACCIO for the opportunity to join their delegation as a part of the selected Catalan startups.

It was a great opportunity to connect, inspire, and be inspired!

 

  •  Client Spotlight!: We welcome Zelucash on board!

regargeting without ads frizbit

We are thrilled to announce that the Argentinian number one reconditioned devices retailer, Zelucash has decided to join the Frizbit family.

Zelucash knew the potential they had with the service and products they were offering, but was also aware of the need for them to expand their reach and be present in a multichannel customer journey. It was then that the solutions Frizbit introduced were the perfect match for them, and after the one-month free trial, they took the leap and incorporated web push notifications into their strategy.  

During this first month, they have generated a database with more than 20000 push notification subscribers. Our platform multiplied their reach as we are capable of targeting both registered and non-registered users.

Happy to have you on board!

If you wish to experience what retargeting without ads can do for your business, get in touch with us for a personalised demo.

Google Analytics 4 (GA4) vs Universal Analytics (UA) – How to prepare for the future of analytics?

Google Analytics 4 (GA4) vs Universal Analytics (UA)

Last Wednesday, 26th October we hosted our latest event “Google Analytics 4: Migration, differences, metrics, and the future”. This workshop was led by Michele Sforza, SEM Account Manager at Jevnet and co-organised by Frizbit. Overall, the event was full of good energy and a lot of learning curiosity about this new tool.

If you were not able to attend the event, do not hesitate to stay and read through as we will summarise the most important ideas, conclusions, and key learnings of the event. Our main takeaway is that it’s not about unlearning a tool, but about getting to know a new platform almost from the ground up. 

Without any further ado, we hope you find it as useful as we have!

Watch the replay of the session in Spanish

What is Google Analytics 4?

What is Google Analytics 4 Frizbit

Source: Adobe Stock

The first thing our guest speaker emphasised was to recall that GA4 is not an accounting tool, but an analytics tool, so the data it provides is quantitative. 

Another key factor, before moving on, is to understand that although the name GA4 suggests that it is an update, in reality, it is an almost completely revamped tool.

So what’s going on with Google Analytics?

The irrevocable implementation of Google Analytics 4, which will make the traditional Universal Analytics obsolete, as well as its historical data, is getting closer and closer. In other words, the countdown to migration has begun.

The most important dates to keep in mind are:

  • July 1st 2023: Data collection by Universal Analytics stops.
  • October 1st 2023: Data within the tool will be deleted, and access to the platform will be restricted.

“But if I have until July 2023, why should I start now with the migration? While we’ll get into this in more depth later, we can tell you that the longer you take to start the migration, the less historical data you’ll have on hand to readjust your digital strategy next year.

Other considerations as to why the change needs to happen now:

  • Not only will Universal Analytics stop working, but all data you collect via Data Studio or from any Universal Analytics source is also going to stop working.
  • GA4 rejects third-party cookies. We’ve been saying it a lot, and the cookieless future is coming. That said, if you have remarketing listings, no data will be collected either, as they will stop receiving cookies.
  • You can’t compare apples and oranges, as they say colloquially. In this case, you can’t compare UA users with GA4 users.

Why Google Analytics 4?

Why Google Analytics 4? Frizbit

Source: Adobe Stock

This is perhaps one of the biggest questions surrounding this matter: Why, if UA was working well, does there have to be a new update? 

The change is nothing more than a prelude to what lies ahead for the future of Google and the privacy of its users. As we know, Universal Analytics is almost entirely based on the use of third-party cookies, something that is totally incompatible with the ‘cookieless’ future of web analytics that Google has been supporting. In other words, Universal Analytics is incompatible with the new interests and privacy policies of the users. 

Google Analytics 4 features

Google Analytics 4 features Frizbit

The cornerstones on which it is based are privacy, omni-channeling, and comprehensive data analytics.

In terms of privacy, GA4 is getting closer and closer to the ‘cookieless’ future and personal data protection. One of the most important new features is that it identifies users without the use of cookies, while relying more on machine learning. 

Regarding the omnichannel pillar, we can finally measure real customer journeys, i.e. multi-platform and multi-device, measuring each user touchpoint. In this way, we will finally be able to unify and measure more real interactions, adjusted to the lifestyle of our users, which allows us to act with even greater precision at the right time, whether it is through the web or through apps. 

Finally, the third major pillar is comprehensive data analytics. While UA allowed us to evaluate the sessions of each user, their navigation and the overall traffic very accurately that a website received, the analysis of interactions was lagging behind. With GA4, measuring events (actions and conversions) is possible in a more insightful way.

Having said that, the most visible changes within the platform are:

  • The ‘Views’ column has completely disappeared, and with it, the possibility to create filtered reports in a visual and intuitive way. We now have the new term ‘Data-Stream’, which is a flow of data from which we take the information and varies depending on whether it is from the web or an app.  
  • User measurement is much more accurate and multi-channel. GA4 is able to recognise the same user, even if they are using different devices, which is very different to how it worked with UA. This is why, when comparing users between UA and GA4, the measurement would be incorrect. It is very likely that you will experience a decrease in users in GA4 compared to UA. It is not that GA4 is not registering users; it just does it in a more accurate way.

Google Analytics 4 vs. Universal Analytics

Google Analytics 4 vs. Universal Analytics Frizbit

One of the key differences to grasp is the change of approach of the tool. It moves from being session-centric to user-centric, i.e. focused on interactions and events while respecting privacy.

Universal Analytics:

  • Session-based
  • Unlimited data retention
  • Complex user experience
  • Automatic page views and user data
  • Data taken from a sample (not accurate) – more inaccurate sessions
  • Structure: Category – Action – Tag
  • Bounce due to lack of engagement
  • Users: Cookies

Google Analytics 4:

  • User-centric and event-driven
  • Limited data retention 
  • Intuitive navigation
  • Automatic event tracking
  • More accurate data without sampling – less accurate sessions
  • Structure: Event name – Parameters
  • Bounce if a session is not of value*: does not stay at least 10 seconds, does not make two visits to two pages or does not make a conversion
  • Users: generate valuable sessions*.

What information should I keep?

One of the most important points is that you can’t compare UA data with GA4 data, because their measurement system is different. So if you want to collect historical data by 2023, the time to start migrating from UA to GA4 is now.

What’s new in GA4

What's new in GA4 Frizbit

Source: Adobe Stock

n addition to the features mentioned earlier, one of the new developments that we are most excited about is the almost automatic direct integrations available. 

Among them, we can highlight the following:
GA4 Integrations frizbit

Firebase: This platform is directly linked to the development and analytics of mobile applications. It is one of the most relevant integrations for GA4, as in fact, its structure and interface served as the basis for the development of Google Analytics 4.
It is relevant because: It creates an automatic data analytics flow to GA4, being able to track users entering both through the app and the web. 

Google Tag Manager: This tool is designed to make implementations and updates to our website easier.
It is relevant because: The integration with GA4 will reduce the time to measure results on the web, possible errors will be minimised by timely reporting them, and finally, it will be easier to update new implementations.

Search Console: This tool is totally oriented towards SEO, analysing what position each page occupies within the search engines, and how well the pages can be navigated, among others. Although it was already in Universal Analytics, some new features include the introduction of a new series of exclusive reports for Search Console within GA4.
This is relevant because: It will be possible to combine metrics and dimensions from GA4 and Search Console to make a joint analysis and create new reports based on this. 

Advertising platforms: GA4 is very well-prepared for the integration of Google Ads, Ad Manager, Display & Video 360 + Search Ads 360 (for its paid version).
It is relevant because: We will be able to visualise all the data of all the campaigns automatically and in a more complete way. We will be able to know which campaigns have had better conversions and results. On the other hand, we will be able to create audiences based on the campaign reports and export them to other ad platforms to maximise conversion and conscious retargeting. 

Why should I prepare for the future with GA4? 

GA4 Future Frizbit

The most straightforward answer is that the shift is inevitable, and the main reason is the advent of the ‘cookieless’ future. 

As a study by Pewreserach shows, 72% of people who use the internet report feeling watched and their privacy threatened after their online behaviour is tracked. This is why for several years now, the digital environment has been preparing for this with the elimination of third-party cookies and the validation of own cookies in browsers such as Firefox, Safari and soon Google Chrome. 

E-commerce and Google Analytics 4

Ecommerce and GA4 Frizbit

Source: Negative Space/Pexels

Perhaps one of the most important changes is for the e-commerce industry. While in UA, every step the user made was registered, in GA4 this code has changed radically, becoming incompatible with the previous version.

There is also a relevant change in the events. Previously in Universal Analytics, the events were named by each user as they saw fit. Now, in GA4, these events already have a recommended nomenclature, which will impact the reports and make their results more accurate. Again, this is one of the ways in which GA4 continues to demonstrate its accuracy.

Migration from Universal Analytics to GA4

Migration from Universal Analytics to GA4 Frizbit

Source: Stock Adobe

This is a phase from which we cannot simply run away. There may be many doubts; however, we have identified a number of key steps in the process. To do this:

  1. Audit the current Universal Analytics account: write down all events, goals, audiences, segments, and roles within the last year.
  2. Develop an implementation plan: migrate goals to conversion events, migrate custom dimensions, migrate custom reports to Explorer or Data Studio as well as permissions and roles, among others.
  3. Create and configure GA4: Configure data streams, integrate GA4 with tools (GAds, Search Console etc., activate Google Signal, leverage the new data-driven attribution model, internal IPs, cross-domain and exclude referral list. 

How can I export the data?

There are several options within it via the paid version of Google Cloud or manually by downloading report after report. 

Final recommendations:

In addition to migrating as soon as possible, the advice is oriented in four directions:

  • UTM: Monitor all UTMs, as they will change. 
  • Audiences: Start creating audiences as soon as possible.
  • Download reports: Download reports via Google Sheet and its Google Analytics extension.
  • Attention to details: This tool comes with default settings, so it is important to adjust your settings. We recommend:
  1. Change the value of Data retention 2 months to 14 months.
  2. Configure the domains if you have more than one to build a solid customer journey. 
  3. Define internal traffic for better metrics.
  4. Configure referrals that you don’t want to measure, such as third-party payment platforms.
  5. Adjust the time of engaged sessions to really measure if the sessions are of value or not. 

If you’ve made it this far, you’ve probably noticed that this specific workshop was loaded with valuable information about this great GA4 tool. 

On behalf of the Frizbit team, we would like to thank our great speaker Michele Sforza for delivering such an interesting and engaging workshop. Thanks also to all those who, either remotely or online, were able to join us during the event.

If you don’t want to miss our next events, we invite you to follow us on our Eventbrite profile, where we update information about upcoming workshops and meetings.

See you next time!

 

Digital Marketing News and Updates from September 2022

A new month is here, and with it, our monthly newsletter has arrived as well. As we enter the last Q4 of the year, it is even more crucial to keep up to date with the latest digital marketing news and start adjusting our strategies.

So, if you are ready to dive into this new quarter of the year with the latest trends and updates, keep on reading to get the latest insights and advice from us. 

Just a quick announcement for those living in Barcelona, our next event (in Spanish) is scheduled on October 26th, 18.00h @Aticco Verdaguer. For those who can’t attend on-site, we will also have a live-streaming option.

Without further do, we wish you a happy reading!

Digital Marketing News and Updates from September 2022

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

Updates from Frizbit

Search Marketing Updates

  • Mobile Search will experiment 5 new changes, according to Google

Search mobile experience is definitely getting an upgrade, according to the latest announcement from Google. The company has recently listed 5 upcoming changes worth learning to increase your search possibilities on mobile devices.

  1. Say hello to Google Search Shortcuts:

    Google Search Shortcuts Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    As we know, users can search on Google beyond typing their queries. However, although the possibility of this has always been there, few are fully aware of it. From searching through Google Lens uploading pictures to humming songs, the search experience is just so much richer nowadays.

    Well, Google has decided to amp up the experience and introduce more tappable solutions. For the moment, this update is only available for the Google app on iOS and is here to compete directly with the native Safari browser.

  2. Predicted results are coming from the results in the search bar:Predicted results are coming from the results in the search bar Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    This feature is expected to roll out in the upcoming months, but Google has shown that they are committed to improving the navigation for users. 

    The new feature aims to shorten the search time spent when doing a query by suggesting the most suitable solutions right away. This plays a significant role in SEO to match and guide the users in the right direction, working seamlessly with the algorithm.

     

  3. Refined queries:Refined queries Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post


    Following the previous update,
    Google is enhancing the search for queries with recommended words to tap on. Again, we believe having a clear SEO strategy can boost your company to be associated with the most common related searches.

    While the user types his/her query, Google with start recommending associated and common words to that search to make it more relevant and specific.

     

  4. Welcome to the Google Web Stories: Google Web Stories Digital Marketing Updates

    Source: Screenshot from Google Blog Post

    This update aims to make the mobile searching experience a more pleasant one through the integration of visual layouts. However, this rollout also gives credit to content creators and positions them as a valuable source for content search. 

    As stated by the company:

    So, we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.”

    This feature will be displayed as a widget in the search results, in which the users will be able to expand further, if interested.

  5. Visual Search Feeds will be a reality:With the clear goal in mind of enhancing searchability navigation, Google aims to bring a visually harmonic experience by combining text, images, and video in mobile searches. The feed is expected to look like the following example:Visual Search Feeds will be a reality Digital Marketing Updates Frizbit

    Source: Screenshot from Google Blog Post

    As aesthetic as it looks, the next big question is what happens with the traditional ranking system? This new search layout puts all media at the same level, so it will be safe to say that visuals and graphics will become as relevant as the main content for upcoming searches.

    Google has stated that creating aesthetic searches is going a step further into the mobile navigational experience:

    “We’re also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that’s text, images or video.”

  • Google includes a new HTTPS Report in Search Console

    Google includes a new HTTPS Report in Search Console Digital Marketing Updates Frizbit

Source: Adobe Stock

 

Google has announced a new rollout to identify which sites are HTTPS and which ones aren’t, all accessible from Google Search Console. Unfortunately, the new integration will still need a few months to be completed, but it is undoubtedly a functionality that users have been requesting.

As the company stated in its blog: 

“One of the common requests we heard from you was to provide more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not,”

Why does this matter? How can it be useful?

Both marketers and SEO professionals can benefit from this new feature, given that it will help to map out which URLs from the same site are indexed as HTTPS or HTTP. 

HTTPS doesn’t only serve a secure navigation purpose, but also, as announced by Google in 2014, it is a recognised ranking signal. The report will also help to prevent common errors that prevent pages from being served as HTTPS by addressing the exact cause of failure. 

Lastly, this report will certainly come in handy as, according to the Core Web Vital from Google, using HTTPS increase the metrics ranking for UX. 

To recap, both in providing secure navigation to the users and for better ranking possibilities, this report is an outstanding addition to Google Search Console.

 

Marketing Tech

  •  iOS 16 has landed, and with it, the web push notifications for iOS (earlier than expected)

Earlier this year, we published an article highlighting what this rollout could actually mean for the ‘cookieless’ retargeting world. We finally have some dates to mark on our calendars for the release on MacOS Ventura in October 2022.

Let’s recap what web push notifications or browser notifications are: These are alert-messages types working on an efficient opt-in basis. Users get asked for permission to receive time-sensitive alerts without compromising their personal data.

What do we know so far about the update?

  1. It will be available for all users, regardless if they have or not an Apple Developer Program membership.
  2. Apple rolled out this update ahead of its original expected date, which was appointed to be in early 2023.
  3. It will use the same Apple notification service powering Native Push on all iOS devices.

If you want to be ahead of time and prepare for when push notifications are ready to be used on iOS (iPhone), get in touch with us for a personalised demo

  • Meet the new Flodesk Checkout

Flodesk Checkout Digital Marketing Updates

Source: Flodesk

Flodesk has slowly worked on its branding positioning as one of the most visually pleasant and straightforward email marketing platforms in recent years. By providing high-performance experiences to their users, they have partnered with Stripe to bring to live Flodesk Checkout.

What is it, and how can it benefit you?

It might be one of the simplest and most visually aesthetic ways to sell online. Their advantage is that you don’t need to create a fully operating website to sell.

With this rollout, you can:

  1. Build a sales page
  2. Build a checkout page
  3. Build a delivery page
  4. Publish a functional payment gateway page
  5. Integrate payment methods with Stripe.

Of course, while keeping the great CRM and email marketing functionalities from Flodesk.

 

  •  Canva Create 2022 surprises with its new features

Canva Create 2022 surprises with its new features Digital Marketing Updates Frizbit

Source: Canva

 

Canva Create 2022 came in with tons of new functionalities. It is positive to affirm that the platform is evolving and growing with its audience needs to become the new one-stop-shop for all visual needs. Yet, by remaining accessible to non-designers. 

From the Frizbit team, we have highlighted 3 of their recent updates:

 

  1. Video Background remover:Video Background remover Digital Marketing Updates Frizbit

    Source: Canva

    In the same way that removing the background from a picture was possible for non-designers with Canva, now the platform brings a whole new level to video editing. Video background removal is now possible, just under one click. This is an outstanding development, considering that not even professional tools can get done the same job with that ease.

     

  2. Creating websites is now accessible to everyone:
    Canva Websites Digital Marketing News and updates Frizbit

    Source: Canva

    This rollout allows users to create responsive websites with both desktop and mobile previews. Again, everything under the same mission of making design accessible to everyone. Choosing from beautiful templates and customising it was never so easy to bring a website to life

  3. Canva Docs (Beta Version coming soon):
    Canva Docs Digital Marketing updates Frizbit

    Source: Canva


    Canva announced their Canva Docs development, aiming to create visual docs in an entirely collaborative environment. The main standout characteristic is that
    these documents are meant to work on building richer media documents. As in opposite to the other existing text-based document with a difficult media integration option. The rollout already has a waiting list for when its Beta version becomes available.


 

 Social Media Marketing

  • Instagram announces that videos up to 60 seconds are available for stories

Instagram stories 60 seconds Digital Marketing Updates

Source: Instagram

The well-known video updates from Instagram continue their course over the last months. The newest announcement revealed that now videos of 60 seconds will no longer be split into 15-second segments in the app.

The new feature has already started rolling out in September by showing a pop-up notification to users. 

So, can this have an entirely positive experience for content creators?

  • Pros: Content creation through stories for promotions, selling content or engaging could be easier for creators, easing the work to split the content.
  • Cons: Users typically scroll through stories to get the information they are looking for as fast as they can, meaning that engagement might actually drop.

Instagram has confirmed the new Stories video expansion to TechCrunch, explaining that:

“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

 

  • TikTok is competing to become the leading search engine social media platform

The video platform is clearly evolving into a wider version of itself, leaving behind being considered only as an entertaining social media platform. 

According to Matt Navarra, TikTok has increased the maximum length of its captions from 300 characters to 2,200. Although the company describes the update as a space to express more details about creations, the truth is that it leads the platform to become more competitive as a search engine social media platform, especially for Gen Z.

This update allows content creators to include keywords that will improve the discoverability of their content in search. If we take into consideration that TikTok is already recognised for having one of the most accurate algorithms, then this entitles TikTok as a leading search engine social media platform.

 

  •  Snapchat provides voter registration tools ahead of the US Midterms

Snapchat Digital Marketing updates Frizbit

Source: Snapchat

Snapchat has shown a history of educating its users and providing in-app tools to build youth engagement in political events. For instance, in 2020, the platform helped 1.2 million users to register to vote and play a part in what resulted in the largest youth turnaround in decades. 

The platform reaches 90% of the 13-24-year-olds, giving the opportunity to empower and educate the youth about the importance of participating in the democracy. 

2022 couldn’t be any different from previous elections periods aiming to build youth civic engagement, so they have developed some tools:

  1. Allow Snapchatters to register to vote
  2. Allowing 16- and 17-years-old Snapchatters to pre-register in selected states.
  3. Community building to reach out to friends who haven’t registered yet
  4. Creation of Voting 101 Hub: an in-app training on how to register to vote, becoming a poll worker, and so much more.
  5. Curated Map stories 
  6. Safeguards to review the content and prevent misinformation 

 

Updates from Frizbit

This monthly newsletter comes with some outstanding updates from the Frizbit team! 

We have a special invitation for those interested in evolving with Google Analytics 4, some product updates and past-events recap.

 

  • Mark your calendars. A new Workshop about GA4 is scheduled.

    Grow Your Business With Smart Marketing (8)

 

In partnership with Jevnet, Aticco Workingspaces and the Barcelona Growth Marketing Group, we have designed a new workshop to skyrocket your digital marketing skills.

As some of you might already know, the traditional UA (Universal Analytics) platform is phasing out in less than 9 months, meaning that data and traditional measuring will come to an end.

So what solution do you have at your fingertips? The answer is short: migrating into Google Analytics 4 as soon as possible.

We have come to realise that there is still some hesitation and doubts around the new platform. Having this in mind, we’ve created this event in Spanish to equip marketers with all the relevant information about the new software.

Event details:

Date: October 26th 2022

Where: Aticco Workspaces Verdaguer for our friends based in Barcelona and streamed online for those who can’t attend live.

Time: 18.00h to 20.30h

Workshop Facilitator: Michele Sforza, Senior Account Manager at Jevnet

Language: Spanish

Book your spot here

  •  New software updates to the Frizbit dashboard

In the last few months, we have been working on improving the experience and added value for our customers on the platform. Currently, our product could integrate different channels such as web push, email and SMS to provide seamless messaging strategies. However, in order to improve and reach a wider audience, we are developing the WhatsApp channel as a retargeting medium without ads.

The update is still under development, so elements such as images included in the message are not yet available. However, we have prepared an example as a preview of what is to come.

Frizbit updates whatsapp retargeting

Among the hyper personalisation possibilities, you can have the following:

  • User name
  • Name of the specific product
  • Price of the selected product
  • CTA
  • Product image (coming soon

From the Frizbit team, we are excited about this new launch as it will generate more possibilities to reach and bring back more users at different points of their customer journey.

If you’d like to know first-hand what these new software updates can mean for you and your business in bringing customers back, you can get in touch with us for a personalised demo.

  •  It’s a wrap! The replay of the session and event recap for How to Do Retargeting in the Cookieless World are up

how-to-do-retargeting-in-the-cookieless-world

 

On the 22nd of September, we hosted our first event after the summer break, and we must admit it felt like a great way to come back to the routine. As usual at our events, we enjoyed -which was maybe – the last open terrace networking session of the year with some mandatory beers.

If you work in/with the digital marketing industry, you might be aware of the constant changes that we frequently face. During the event, our main goal was to demonstrate to our attendees that entering the cookieless is less scary than what we could imagine. There are alternative ways to do retargeting without ads or third-party cookies.

Also, in the way things are shifting, leaving third-party cookies behind is no longer an option or a choice, but rather a necessity. In our event, we teach you how to do it seamlessly.

Having said this, if you couldn’t join us at the event or simply would like to refresh what you’ve learnt, we have created two options for you:

? If you’d like to learn more about the right strategies, channels and have a deep understanding of the cookieless world, you can find all the necessary information here:

Read all the info from the blog here

?If, on the other hand, you are more of a visual learner and would like to learn first-hand, then the event session replay in Spanish is here for you:

Watch the replay of the event here (In Spanish)

Digital Marketing News and Updates from August 2022

We welcome September after a slower summer season with our monthly newsletter. During August, while most professionals enjoyed a well-deserved break or had a slower-business season (at least in Spain), the rapidly changing marketing landscape kept its usual pace.

Let’s start this back-to-school and back-to-business season with the most recent and relevant digital marketing news and updates.

Keep reading to find out the latest insights from the digital marketing world.

Digital Marketing News and Updates from August 2022

 

CONTENT

Search Marketing Updates

Tech Marketing Updates

Social Media Updates

About Frizbit

Search Marketing Updates

  • Meet the new Helpful Content algorithm by Google

Google Search Frizbit Digital Marketing news and updates

Adobe Stock / Thaspol

 

As announced in the blog of the company, Google is rolling out a new algorithm for its search engines. While many eCommerce stores are still struggling with the recent Product Review Update, Google is determined to provide a more human approach to online navigation. And clearly, this update demonstrates so.

So far, there are many reactive opinions about this new update going around in the SEO industry. Most of them are implying that with this new update, the SEO era will come to an end. Some experts are arguing that the new algorithm will devalue the content written for SEO purposes. However, all that this update aims for is to favour the content written for people by people.

So, what can you expect from the new roll-out? Contrasting with the previous update, which only affected certain pages of a website, the new Helpful Content algorithm has the potential to impact all pages within a site. 

As Google describes it, this update aims to:

“Tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.”

What else do you need to know about the algorithm?

  • A new signal ranking is coming out for both new and existing websites.
  • It will start rolling out in September
  • Google is prioritising expertise and added-value rather than simply summarising content from other posts.
  • Undefined niche categories in publications might classify a site as unhelpful.
  • If Google detects that users aren’t finding what they truly need, it might affect the ranking of the site.
  • Writing about trends outside your niche or industry might get classified as an effort to classify higher in the rankings, rather than providing value.
  • Removing unhelpful content will increase the possibility of ranking in a higher position

 

So what can we learn from this update?

First things first, the SEO era will not come to an end. It is definitely taking a new direction towards a more streamlined practice, connecting humans with humans. 

This new update isn’t either devaluing the SEO practices, but rather is an open invitation to content creators to incorporate conscious practices into creating content with people in mind.

 

Google sets the race for Local and Smart Shopping campaigns to shift into Performance Max campaigns

Performance Max campaigns Frizbit Digital Marketing news and updates

Source: Screenshot from https://blog.google/products/ads-commerce/upgrade-to-performance-max/, August 2022

Earlier this year, Google announced that its Local and Smart Shopping campaigns would embrace changes and turn into Performance Max campaigns. In their announcement, Google provided clear deadlines for this placement, with it being September 2022. 

To understand the relevance of this update, let’s get back to the basics: what exactly are the benefits of the Performance Max campaigns?

Performance Max campaigns use Artificial Intelligence combined with automatisation to maximise the performance based on a specific conversion goal. 

So conversion, performance, AI, and automatisation are in one place? Yes! And the benefits don’t just stop right there. These campaigns encompass all Google properties such as YouTube, Gmail, maps, search discovery, and display. Ultimately, you are able to track the customer journey a client does when searching for a product or purchasing online.

Now that we’ve covered the basics and we are well aware of the tight deadlines Google is giving, let’s break down the official news.

In August, Google released a tool to self-upgrade both Local and Smart Shopping campaigns with just one click. The trick with this update is that although you can do it with a simple configuration setting, it won’t be available for all the merchants yet. 

So, how can you know if you’re eligible for the self-upgrade?

If your campaigns were compatible with the upgrade, it is likely you have received a notification with a link or that you are able to find the option through the Google Ads Dashboard. If, on the contrary, that wasn’t your case, your Local campaigns won’t update to Max Performance until 2023.

Now, the next big question is: What happens with the old campaigns?

We do recommend that you use the self-upgrade option as soon as you are eligible. The reason is that all the old self-upgraded campaigns will keep all the historical performance data and your chosen settings.  

Although having this option is great for analysis and reporting purposes, all old campaigns will be automatically set to “Removed” status. This means that no edits, nor reactivation, will be allowed.

 

  • Do you have an international SEO strategy in place? Google Search Console will remove its International Targeting report

 

If you own a multilingual or multi-regional website, stay tuned because Google has officially announced that its International Targeting report will be removed from Search Console by September 22nd.

Many are the questions that have arisen with this announcement, such as:

  • Where will the hreflang-tags errors be found?
  • Can you target a specific country manually with a .com domain?
  • Will hreflang continue to be supported?

While Google hasn’t announced what will happen with the hreflang errors found in websites through the report, they have stated that hreflang tags will continue to be supported by Google Search Console. In fact, as they quoted in their tweet, Google will continue to support multilingual and multi-regional sites with their standard recommendations still. 

So, how can you help Google understand your site if you support different languages or locations?

  1. If you are managing a multilingual or multi-regional site, you can optimise Google Search results directly from your website
  2. If you manage multiple sites for different languages, make sure you are reporting and telling Google about each of these variations. By doing this, Google will appoint the corresponding variation to the right user.
  3. If your website shows certain content based on the location or language of the user, Google might not be able to crawl, index or rank all the content for the specific locale.

With this update, certainly, manually targeting countries or the preference of the language from users might become a harder practice. We believe that by doing this, Google continues to strive in its fight against SEO-done content and keeps moving towards a more human navigation experience.

 

Marketing Tech

  • Introducing Shopify Collabs: the new digital solution to connecting creators with Shopify businesses.

Shopify Collabs Frizbit Digital Marketing news and updates

Source: Screenshot from Shopify News

With creators and brand experiences in mind, Shopify has rolled out its Collabs. It’s a win-win for both creators that can sustain their activities with brands they love, and for brands that can reach new audiences.

Influential marketing has played a big part in the development of brands. In most cases, it helps to boost the awareness of a brand or increase the sales of a product or service. We can agree that nowadays, it is a crucial part of any digital marketing strategy.

This is a free initiative in which brands can:

  • Communicate that they are open to collabs
  • Detail the brief and description of the brand to match with the perfect creator
  • Build stronger and real partnerships with creators
  • Announce specific products to be promoted by collabs 
  • Send gifts to creators
  • Track reports and analytics by the performance of the influencer

Collabs will work on an application basis to ensure that brands connect with the right audience. 

As stated by Kabbara, its Director of Product, in the article of the company:

“For Shopify merchants, Collabs is a new way to find potential customers at a time when it’s never been more difficult or expensive,” Kabbara continued. “By giving merchants the ability to discover and partner with creators that align with their brand, they can tap into the power of community-driven commerce to reach consumers in new and meaningful ways.” 

For the time being, Shopify Collabs will be available only in the US and Canada.

 

 Canva gets one step closer to becoming the one-stop-shop for visual needs with Whiteboard

CanvaWhiteboard Frizbit Digital Marketing news and updates

Source: Canva Blog

Canva is living up to its name with its newest product release. The online visual and creative platform surprised everyone with the brand-new feature Whiteboards.

This feature includes pre-made templates to brainstorm and express ideas visually by non-designers. It’s bringing creativity to the fingertips of the day-to-day user. 

One of the most loved features is the possibility of collaborating online with others. This property comes in handy nowadays that remote working is more common. 

CanvaWhiteboard2 Frizbit Digital Marketing news and updates

Source: Screenshot of the author

From Kanban templates to all types of diagrams and mapping options, Canva is building limitless spaces to bring your ideas to life.

What are some of the best usages you can have with the new rollout?

  • Create dynamic presentations that expand in a limitless space.
  • Conduct workshops with experience and timing in mind.
  • Create Customer Journey and general mind-maps while collaborating online with others.

As Canva states in their blog:

“Great things happen when people come together to bring their ideas to life. There’s truly no limit to what you can do with Canva Whiteboards, which is free for our global community and available on the web, desktop and mobile.”

 

 Social Media Marketing

  • LinkedIn introduces the ability to pin comments under posts

linkedin_pinned_comments frizbit digital marketing news and updates

Source: LinkedIn

LinkedIn has rolled out a new feature that enables all users, both company pages and personal profiles, to pin comments under a thread. To pin a response, simply access the three dots menu, and become ready to place the best responses on the top.

How can this update be useful to you?

With LinkedIn being a social media platform in which getting awareness and visibility tends to be easier than other channels, this new functionality has the potential to elevate the engagement of your publications and get seen by many others.

We firmly believe that this new update will boost interactions and can become a great tool to build personal branding in this social network.

 

Podcasts steps firmly into the YouTube platform

 

Source: Abner Li

Source: Abner Li

The long-format video platform is slowly introducing a dedicated section for podcasts. YouTube is updating itself to provide podcasts with its own dedicated section. 

YouTube has decided to make the best out of a common malpractice of users publishing static content on a dynamic and video-based platform (A.KA. Podcast videos on YouTube). Truth be told, most podcast producers would update their episodes despite sometimes displaying only a picture with the audio behind it. 

Although YouTube hasn’t formally announced the new platform changes, many users have found it while navigating within the platform. Some have even documented how to access the dedicated section.

To access the update, just go to the Explore tab, which will display the menu options, including the podcast. Then click the option of ‘Podcast’ and get ready to support your favourite content creators. 

Youtube Podcasts 2 Frizbit Digital Marketing news and updates

Source: R. Montti

 

Does this mean YouTube will also raise the fight for podcasts in the industry? 

What we know about this update is that it is slowly being tested and rolled out by countries. It is also known that podcasts are being displayed by subcategories to ease the navigation of the user.

There are 9 podcast categories to suit the need of the customers and help them explore the vast content. These categories are:

  1. Popular episodes
  2. Popular podcast playlists
  3. Recommended (Based on your Subscriptions and History)
  4. Popular podcast creators
  5. Comedy
  6. True Crime
  7. Sports
  8. Music
  9. TV & Film

It does seem that this rollout is the start of something bigger than merely performing changes in the layout of the platform. YouTube knows its market advantage and has taken the first steps into the podcast industry.

 

  • Twitter is testing professional account options, which includes shopping & link features

twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

These sure are exciting times for professional accounts on Twitter. The platform has announced that a new set of features are being unlocked exclusively for professional accounts. 

Twitter is committed to helping businesses, brands, and creators to have a strong online presence and this new shopping and custom links functionality seems to be hitting off the ground.

 

 

Let’s review what these two new profile spotlights are about. The first one would be the Location Spotlight has rolled out globally. This update aims to help any business owner to become visible to their customers with even a Google Maps integration for directions. 

Local Spotlight Twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

But this isn’t all this new spotlight feature can do for your business. It also includes updates such as displaying business hours and direct contact methods to bring customers closer to businesses. Among the contact options, you can set up to be contacted by phone call, text message, direct Twitter message, and email.

 

Shopping Spotlight Twitter Frizbit Digital Marketing news and updates

Source: Twitter

 

Last but not least, the Shopping Spotlight is perhaps the most exciting update for professionals and their sales goals. Unlike the previous update, this functionality is available only to qualified accounts, mainly in the US. 

So what’s exciting about this update?

Those qualifying accounts will be entitled to a dedicated section at the top of their account profiles to display their products. The spotlight will act as a catalogue for easy access to purchase products without having to leave Twitter.

As Twitter describes this update:

“This is a feature that allows us to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them. “

The update doesn’t stop here. Twitter is actually developing a product management platform to create a seamless experience in showcasing products. This development will mainly assist business owners to create their own catalogues in-line with the right display in the app.

 

About Frizbit

  • Save the date, a new workshop is coming up on September 22nd [Event held in Spanish]

como hacer retargeting en el mundo cookieless eveny by frizbit

 

We are delighted to announce that we are back with our offline events in Barcelona after a well-deserved summer break. In this event held in Spanish, we will review the strategies to perform retargeting without using third-party cookies.

Despite the delays from Google in fully implementing the cookieless era, we know the change and upcoming challenges are imminent. So, what better way than to actually get your hands on a theory-practical workshop to get ahead of the game?

If this event already sounds like you, keep reading to find out the details about this exciting workshop. 

During the event, you will learn what these types of alerts really are, and you will discover everything they can do for your e-Commerce to bring your customers back. 

In addition, you will explore this channel, which besides being innovative, is aligned with the new data privacy restrictions and third-party cookie limitations that will come into force by 2024.

Of course, after-work, and networking could not be missing in this workshop, so besides learning about best practices and tips to implement them, you will also be invited to enjoy some free beers on a nice terrace in Barcelona.

If you are not in Barcelona but still would love to attend the event, we got you covered! For those who can’t make it physically to the event, we will have a live broadcast for the workshop. To access the broadcast, register through the link below and choose “Watch Online – Remote”.  We will email you the live link on the day of the event.

The details:

When: September 22nd

Time: 18:30 (registration opens) until 21:00 

Where: Aticco Verdaguer, Barcelona

Workshop Facilitator:  Ata Gur, CEO & Co-founder of Frizbit

 

You can register for free here

Digital Marketing News and Updates from July 2022

Summer is mostly a slow-work season for most businesses, but it doesn’t mean that changes and new dynamics aren’t going on in the digital marketing landscape.

If you are experiencing less workload, it might be a good time to revise and adjust your marketing strategy with the latest updates. Marketing can be as amusing and effective as we want it to be.

So, are you ready to start off a great month ahead with the latest digital marketing updates?
We sure are! Let’s dive into the content.

Digital Marketing News and Updates from July 2022

Content

Search Marketing Updates

 

Tech Marketing Updates

Social Media Updates

About Frizbit

Search Marketing Updates

 

  • Google reveals the strategy behind the Title Tag

Google reveals the strategy behind the Title Tag

Pexels | Philipp Pistis

 

Google made an announcement in its Central Search documentation guiding users on how to use title tags for better rankings. No changes were introduced, but what’s better than getting more clarity on this demanding topic?

If you work in the marketing field, you might be well aware of the relevance of the title tags and SEO as they display directly on the search results pages. 

Previously, there was a big confusion about the word “headline” that Google used in its previous guideline. The usage of this word caused a lot of confusion among users, as it wasn’t clear whether Google was making reference to the HTML components (H1-H6) or the title of the page. 

 

Let’s review some key changes:

 

Google title tag changes

Title tags are essential for anyone trying to position their content in front of the right audience. As Google mentions, this piece of content is often the first one people see and use for deciding whether they want to visit a website or not.

We are certain this renewed, and clarified documentation will be of good use. Hooray Google! 

  • Google shares six tips for a better eCommerce searchability 

    Google shares six tips for a better eCommerce searchability

    Google Search Console / Adobe Stock

If you run an eCommerce business, then this news is just right for you. Google recently published a video on its official YouTube channel sharing six tips for enhancing searchability. 

Standing out from other sites is often one of the main pain points for eCommerce sites. In its video, Google suggested three main pillars to pivot your content strategy:

  • Use visual resources to engage the customers with your product
  • Display prices and availability, so it is easier for users to compare sellers
  • Get social proof that increases trustability

 

Now, let’s dive into the six pieces of advice Google announced to be eligible for special presentations in the search results.

  1. Pay close attention to how you are writing the Title Tag, so Google doesn’t overwrite it.
  2. Include high-quality images to ease the decision purchase process.
  3. Structured data helps Google better classify websites and makes them eligible to be displayed as rich results. Make sure your product has the essentials: Product title, description, images, ratings, price, and availability.
  4. Be transparent with your pricing. If dropping prices and availability might incur in the product page to be eligible for a special price drop presentation in the search results.
  5. Identify products that you sell with product identifiers, such as the GTIN identifiers. Applying this advice increases the chances for a product to make it eligible for listings like the carousels.
  6. Make the best out of the Google Business Profile. If your business also moves into the offline space, this is a must for your business.

Increasing your chances of being eligible for special listings was never so accessible to everyone. Make sure to implement the given tips by Google to make the best out of this online tool.

 

  • Google rolls out a product review algorithm update

 

Social proof has never earned so much relevance for business as it has today. A good review might boost your sales and even get you sold out. On the other hand, what can a bad review do to your business? The harm is unimaginable.

If that’s the latter is your case, keep on reading because there are still chances to improve in the ranking lists.

In July 2022, Google confirmed their new product update – part of the fourth series of updates – targeting low qualities reviews has rolled out. This update will be ongoing for three weeks, starting out on July 27th.

What are the new updates for search rankings?

The new update includes a change in its algorithm, which is designed to reward reviews that truly stands from a point of view instead of just showing descriptive information.

Google is now looking out for the reviews, and they want to see they are transparent, that the product has indeed been tested before, and that it is real.

How does this affect you? If you are a website that has reviews on its product page, focus on giving incentives to create user-generated content. Rewriting the content that already exists on the web won’t make it anymore. Google is prioritizing reviews that can truly help to build a more trustworthy online space.

Some of the elements that reviews can include are original photos, specifics about the usage benefits of the products, and comparisons, among others.

If you are interested in learning more about this update, see the developer’s Google page.

 

Marketing Tech

  • Google to delay the cease of third-party cookies to 2024 (again!)

Google Chrome / Pexels

               Google Chrome / Pexels

Third-party cookies have been a trendy topic this year. At first, the online world trembled with the announcement of the cookieless era approaching soon. Many platforms started preparing for it to be still able to provide businesses with aligned retargeting solutions. So, you’ve been there, informed yourself properly, done your part, prepared your cookieless strategies, but when is this so-called cookieless era coming along?

The original announcement indicated that the cookieless era would start by 2022, and back then, it got pushed back to 2023. We get it, life happens, and perhaps they needed a bit more of time to readjust this large update. Now, six months away from the fearly date, Google announced on the company blog that they are postponing it and phasing them out in 2024.  Hmm, Google? What’s going on here?

What’s the main reason behind this new extension?

Google is still testing out its Privacy Sandbox initiative -the new solution for delivering retargeted ads in a more conscious way.

The Vice President of Google’s Privacy Sandbox stated:

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome…

This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.”

It almost seems as if despite this new regulation, Google is still having in mind not to affect the large number of businesses relying on cookies to thrive their businesses. The current testing phase has been ongoing for a few months. However, testers, developers, and marketers agree that it is still far from being efficient and ready.

How can this update benefit you?

The good news is that now Google is considering performing a gradual transition from third-party cookies to implementing the Privacy Sandbox settings. A trial version of the Privacy Sandbox API is currently available to developers. Starting from August, the API, and trial phase, will be available to millions of people globally.

What’s our advice?

Despite the new extension and delay in the roll-out, the change is imminent. We advise you to stay ahead of the game and start implementing cookieless strategies in your digital marketing approach. The sooner your business and company adapts, the sooner you will be able to get results. 

If you are interested in testing out digital marketing strategies using first-party cookies, you can apply for a demo trial at Frizbit here. 

 

  •  Squarespace introduces Fluid Engine

Squarespace introduces Fluid Engine

Squarespace / Adobe Stock

The website design platform is doing efforts to stay up in its game with other competitors such as WordPress or Showit. This month, they started rolling out the controversial Fluid Engine tool available for Squarespace 7.1 version.

Squarespace has been known as a platform that does offer many possibilities, from a blog to even offering an eCommerce set-up for business owners. However, many users were experiencing that if they did not have coding experience, the platform, as useful as it was, wouldn’t make the cut from a design perspective.

On the other hand, Showit has been gaining traction of users with its easy-use web editor with a completely free motion range.

What’s included in this new Fluid Engine update?

Squarespace users will be able to:

  • Design a separate page for the mobile version.
  • Enjoy an improved drag-and-drop editor experience
  • Create dynamic layouts, easing the need for coding

As the CEO and Co-founder of Squarespace,  Anthony Casalena mentioned on the company blog:

“Fluid Engine provides our customers with maximum freedom to easily play with, experiment, and stretch creative limits through an unrestricted canvas, which is guided by an advanced smart grid. Regardless of how you experiment with Fluid Engine, our guidelines and design system will ensure that your website looks good no matter what. “

 


  • Shopify allows eCommerce stores to sell on YouTube

Shopify allows eCommerce stores to sell on Youtube

Shopify / Adobe Stock

 

Shopify has partnered with YouTube to bring online shopping to a whole new level. The two leading platforms are joining forces to give merchants and creators more ways to tell their brand stories and successfully sell more authentically.

Shimona Mehta, Managing Director, Shopify referred to these new partnerships on the company blog:

“YouTube has been integral in building the creator economy over the past decade. Shopify has helped millions of merchants quickly start, run, grow, and manage storefronts. By partnering together, we’re accelerating the next evolution of social commerce. Giving creators and merchants more ways to sustainably monetise and build successful businesses, while still authentically connecting fans and buyers.”

How can this new partnership benefit you?

Shopify merchants use YouTube to promote and sell their product offerings in three ways:

  • YouTube Live: Merchants can tag and pin products at specific frames during a livestream. Picture-in-picture playback offers the possibility, so consumers can keep watching while they check out.
  • Store tab: A new tab will be added to a merchant’s YouTube channel, acting as a product listing to their entire products or selection of them
  • On-demand videos: Merchants can show a curated list of products on a product shelf below on-demand videos.

With this update, merchants will be able to seamlessly integrate their online stores into the leading content video platform. This results in being able to reach +2billion monthly logged-in users.

How the future of eCommerce shopping will change? We can’t predict much. However, one thing is certain, and it is that the C2C era is here to stay. Authentically engaging with customers is a necessity for any online business. 

 

 

Social Media Marketing

  • YouTube spills the tea on its Shorts format

YouTube spills the tea on its Shorts format

YouTube / Stock Adobe

 

The newest format Shorts in YouTube is bringing lots of conversations to the table. Creators are experiencing confusion as it hasn’t been clear how the algorithm works.

Luckily, in July, the video content platform demystified the Shorts algorithm in a Q&A video that addressed several of the most common questions creators had regarding this new format.

The main questions and topics were:

  • What’s the impact of publishing both long and short content formats under the same channel
  • Whether it was advisable to separate the Shorts from the long-form video
  • If the engagement of the Shorts format has any impact on the longer-form videos

The key takeaways:

  • Could Shorts hurt long-form video channels?

YouTube indicated that it represents no harm to your channel engagement. They affirm the demand for shorter form videos is here to stay. Hence, introducing the Shorts formats can actually help to boost channel growth.

  • Will YouTube recommend long-form videos if Shorts are part of the strategy?

The short answer is no. Both algorithms work independently of each other. This means that, in the same way that Shorts doesn’t hurt long-term video engagement, it doesn’t have either a positive impact on boosting long-term video recommendations. 

YouTube explains that the main reason behind this behavioural pattern is that users that might prefer shorter videos might not be keen on longer formats, and vice versa.

  • Should we create separate channels for Shorts and long-form videos?

Although the company doesn’t state mixing both formats can represent a real problem, they do suggest creating separate channels. The reasoning is simple: create the right content format for the right audience.

As a YouTube representative states:


“Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests, then consider making a separate channel.”

 

  • How many Shorts do I have to publish before the algorithm starts recommending the content?

The company stated that there isn’t an exact number for Shorts to start being recommended. Actually, they mention even the first Short can appear in the suggested videos. 

They clarified that the algorithm for Shorts works similarly to other short-form videos. This means that if your audience shows a preference for the video, it will reach more people. The engagement, as we know, is built over time, and here is no different.

 

  • Say hi to reels stepping strongly into Instagram

As is usual now, Adam Mosseri, the Head of Instagram, announced the latest update about the video format content on the platform.


View this post on Instagram

A post shared by Adam Mosseri (@mosseri)

In the post, Mosseri clearly announces that the king form content of the platform will now be reels. Does that mean that other formats, such as the IGTV’s are disappearing? 

This is also not the first time the platform has done this kind of merge. However, with all the dramatic changes Instagram is trying to implement and with the controversy around the format of the reels, a dramatic response was expected.

Back in 2021, Instagram merged the feed videos with the IGTV videos into Instagram Videos. With Carrousels and single posts, we experienced a similar action, with a merge resulting in static posts. Now, did it mean that any of these formats is fully gone? The answer is no, mostly all these changes have had an impact on the app layout, but not on how it functions.

 

reels instagram

Source: Meta

 

The new update is merely a consequence of Instagram replying to the counterpart actions coming from TikTok and Shorts from YouTube. Does it mean long-form videos can’t be published from now on?

According to the company, “new video posts shorter than 15 minutes will be shared as Reels.”

Ultimately, this means that all video formats will be gathered under the same tab and name. However, it doesn’t mean that the option of nurturing your audience with longer-form videos will completely disappear. Actually, it might have a more positive effect given that the IGTVs – that were stuck in your account – now can actually reach a broader active audience.

 

  • “Follow me”: the new TikTok update aiming to help small businesses

“Follow me”: the new TikTok update aiming to help small businesses

Source: TikTok

 

Earlier in July, TikTok announced its new initiative to help small and medium businesses to thrive in real sales and results through the power of storytelling on their platform. 

“Follow Me” it’s a 6-week multichannel educational programme to provide small and medium business owners with the right tools to build a strong community and drive real-world results.

Smaller businesses and entrepreneurs have founded TikTok a fun and easy way to connect with their audiences, build a loyal fanbase and ultimately drive more sales aligned to the new C2C era.

As TikTok explains in their blog:

We created the Follow Me experience to empower more small businesses to dive into TikTok, so that they can also share their story with the TikTok community and reach their goals.”

The “Follow Me” programme will include:

  • Different learning roadmaps based on the goals and visitors
  • 6-week email series to outline the essential steps to run a TikTok campaign
  • A how-to-guide for integrating their brand’s story into their videos
  • A guide for setting up a free Business Account
  • Access to the Creative Center
  • Insights from the Ads Manager and promotion features 

As more entrepreneurs and small businesses integrate digital content strategies, this certainly seems like a winning action from TikTok to give back to their users and community. 

 

About Frizbit

  • The Dream Tech-Stack for eCommerce Roundtable Recap

 

The Dream Tech-Stack roundtable is over, and we are proud to announce it was a success. 

During the event, we discussed the trends, industry changes, consumer patterns and behaviours within the eCommerce industry.

For this roundtable, we wanted to create a more enriching experience for the attendees, which is why we brought together two other marketing tech automation startups: Vidjet and Spitche, with their corresponding CEOs and co-founders Baptiste Nicolas and Kevin Markowski. Representing Frizbit, we had our CEO and co-founder Ata Gür on the stage. 

Did you miss out on our latest roundtable or want to grasp the key insights and learnings? You can find a full article disclosing the key takeaways from this lively discussion panel. 

 

  • Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

Save the Date! A new workshop is ready for you on September 14th. [Event held in Spanish]

It’s no secret that the future of retargeting as we know it is at risk. That’s why we have created this workshop, where you will learn everything you need to know about web push notifications and how to do retargeting in a ‘cookieless era”,

During the event, you will learn what these types of alerts really are, and you will discover everything they can do for your e-Commerce to bring your customers back. 

In addition, you will explore this channel which, besides being innovative, is aligned with the new data privacy restrictions and third-party cookie limitations that will come into force by 2024.

Of course, after-work, and networking could not be missing in this workshop, so besides learning about best practices and tips to implement them, you will also be invited to enjoy some free beers on a nice terrace in Barcelona.

Register here 

iOS 16 to support web push notifications in 2023 on Safari (finally!)

 

Earlier this month, the new updates from the iOS 16 operating system came to life during the WWDC 2022. Besides the innovative personalisation features, a big announcement made its breakthrough: Web Push Notifications on iOS will be a reality through Safari Beta 16. 

So, what does that mean to you if you work in the marketing field?

The operating system has significant updates, mainly on how notifications will interact with users. With seamless communication in mind, iOS 16 unlocks a whole new level to reach potential customers. We are excited to announce that Safari Beta 16 will be able to support push notifications for web apps, extensions, API integrations, and so much more.

This great news means potential for the websites to increase their push notification subscriber base by 50-100% on average as almost 20% of overall web traffic comes from iOS on a global level and opt-in rate on mobile devices is 4 times higher than desktop.

Keep on reading if you want to learn more about the innovations that web push notifications on iOS 16 and iPadOS are bringing to the table.


A brief introduction to Web Push Notifications

pop-up-vs-notification Web push notification example  / Frizbit

 

Often, web push notifications are confused with app push notifications, like those seen in the media and news industry. They might seem similar at first, however, in reality, they offer endless marketing possibilities to conduct retargeting displaying an open rate of 5% to 6% on desktop only.

Web push notifications are clickable alert-type messages sent by a website to the users navigating through it. After the user authorises them through a click, they will display on the user’s device screen, even if the user is not on the website any more.

What are many of its great advantages?

 

With web push notifications, you can:

  • Communicate with users in real-time without having a mobile app
  • Be present in a multi-device customer journey
  • Notify them even if they are not on your website
  • The user doesn’t need to register or fill any type of personal data
  • Comply with the latest privacy regulations as it doesn’t require third-party cookies

 

They are the latest and most powerful digital channel for websites to re-engage and communicate with subscribers while enhancing conversion funnels. They have the full capacity to bring your customers back.

 

Web push notifications and iOS operating systems

iOS Operating system

Pixabay / Pexels

 

After reviewing the relevance of web push notifications, let’s dive into the nitty-gritty of things.   Let’s find out what it means that Apple has decided to support web push notifications on iOS 16 in 2023 on Safari browser.

At the beginning of this year, Apple started testing new functionalities regarding push API on its iOS 15.4 Beta. It was an unexpected update as after seven years, it was the first time to see changes on Safari on macOS. Now that the beta testing is concluded, we are excited to announce that push notifications support on iOS and iPadOS isn’t a long-time expectation any more. They are expected to be launched in early 2023.

So, how can we interpret the appearance of this new feature?

According to SemRush, web push notifications can have up to 80% of reach and CTR seven times higher than other traditional retargeting channels such as email marketing. This comes as no surprise, given that push notifications are widely preferred by users reporting x10 higher engagement. As we mentioned before, they are also in compliance with the privacy regulations, making it the perfect marketing tool.

With the announcement of the web push support on iOS 16, many are celebrating the long-awaited update. However, as expected with Apple’s history and privacy data, this too comes with a trick.

 

iOS is stepping up against its competitor with Web Push Notifications

Android vs Apple
Android vs Apple / Tada Images

 

Web push notifications have been existing on almost all operating systems (Windows, Linux even macOS on desktops and Android on mobiles) and almost all browsers (Chrome, Firefox, MS Edge, Safari, Opera, etc.). The only major operating system which didn’t enable web push notifications was iOS. It had been always an expectation for years that Apple would enable them on iOS, as it already had them enabled on macOS. As a result, Android had been the only mobile OS with web push notifications activated. That’s why the field of web push in mobile had been completely taken by Android by now. On the contrary, Apple had no participation in the mobile market share by not having this implementation. The fact that they have decided to go ahead with this implementation will mean big changes in the market. 

Currently, Android is the one software that enables push notifications on web apps. This represents an additional way to communicate messages for web users who don’t prefer to install mobile apps.

This update sets a new direction for Apple in the tech and marketing industry. But would the company be able to step firmly against its biggest competitor?

Only time will tell whether this comes as another successful step by Apple or not. For now, although web push notifications support is a reality, it might not display to users as easily as we would want to.

Where’s the trick?

During the testing phase on iOS 15.4 beta, test users experimented with safari push notifications on mobile devices. Testers found out that the new feature is disabled by default, requiring the user to activate them through the settings tab.

Having said this, predictions expect this feature to function under a toggle basis with a new settings tab. They are expected to work not only on Safari on iOS but also on other browsers such as Chrome,Firefox, Opera etc.

 

Other marketing features unlocked in iOS 16

marketing features unlocked in iOS 16
iPhone Screen / Wachiwit


Some more exciting features are coming around on iOS 16 for marketers. The main areas that are more appealing are the intake for the privacy of users, home screen and lock screen settings, and finally updates on Apple Pay.

As we know on iOS 15.4, the privacy settings were greatly targeted as part of the operating system updates. On iOS16, we can expect an increase in the protection of the data of users. This is given that Apple wants to minimise as much as possible the data needed by apps to function properly.

The biggest change on iOS 16 privacy settings is related to accessing private data. With the new update, companies won’t be able to retrieve the name that users give to their devices. It means that organisations will no longer be capable of sending notifications or advertisements using the first name gathered from devices.

Let’s move on with the second-biggest change. Apple is coming up with tailored options for the home screen and lock screen. The new release features suggestions on the home screen with pages, apps, and widgets relevant to the focus mode the user chooses.

New focus modes?

Yes, new modes for users to disconnect more frequently from their devices. And as a side effect, we will experience a restricted impact in the interactions of apps. This certainly complicates, even more, the digital marketing scenery of strategies using opt-in notifications.

Lastly, the other outstanding update Apple is performing on iOS 16 is their “buy now, pay later” feature for Apple Pay. Implementing payments through instalments comes as more optimistic news for eCommerce owners, especially after limiting the usage of ads. This update is expected to increase the average ticket size and conversion rates on mobiles.

 

What all of this means for your marketing campaigns

iOS 16 updates Apple Pay

Apple Pay / CDPic

 

We have seen that Apple will continue to enhance the privacy of the data app developers can access from the app store. It is clear that reaching users in the traditional ways will only get more complex with time. Therefore, new technologies should be implemented.
On the bright side, there’s finally support for web push notifications on iOS and iPadOS. And it couldn’t come at a better timing, considering the cookieless future in marketing. This new step means for the websites to
increase their subscriber base by 50-100% on average, as 18% of overall web traffic comes from iOS.

If you are interested in web push notifications for your eCommerce, you can request a demo with Frizbit and may qualify for one month of everything that web push notifications have to offer.

On the other hand, we have seen that Apple is taking firm steps to enhance consumers’ purchasing habits with mobile devices. If you run an eCommerce, this means you will be able to expand your audience and reach a higher ticket one coming from Apple users.

We are sure that Apple Pay and its instalment system will be beneficial for eCommerce stores by simplifying the purchase step. We are also optimistic that boosting this online purchase practice with push notifications can bring excellent results for business owners.

 

This is all from us with these iOS 16 updates and new features. Which one was the one you are looking forward to? Which one didn’t resonate with you and your business? Let us know in the comments down below!

Digital Marketing News and Updates | May 2022

Digital Marketing News & Updates May 2022

Digital Marketing News and Updates | May 2022

The digital marketing industry as we know it is ever-evolving. And this month is no different. So the relevance of staying up to date is essential for any digital marketing professional.

 

Today, we want to present you with the latest news, trends and updates from May 2022. Let’s dive in!

 

Content:

  1. Search Marketing Updates

  2. Marketing Tech Updates

  3. Social Media Updates

  4. About Frizbit

  1. Search Marketing Updates

Google search

Pexels/PhotoMIX Company

 

Nowadays, as users, navigating through the internet means having to share our personal data. Users are exposed to revealing their full name, email address, phone number and even more personal information such as banking details. We can say that maintaining one’s privacy gets more challenging by the day.

With the recent events regarding the privacy of users, it isn’t surprising that Google is making changes to protect its users. To tackle this issue, the search giant is expanding its options to enable users to be in control of their personal information.

If you do not wish for your information to appear on the google search page, there’s only one action you need to do. You must complete the request on this form, and after the corresponding approval, the platform will take down your personal information.

Now, what does this mean for marketers?

As we have perceived, getting closer to potential customers is getting tougher. As marketers, it is clear that relying on third-party cookies to reach users isn’t a streamlined solution anymore.

Having said this, we advise marketers to start looking out for different strategies. These new tactics should be aligned to the preferences of the users, and the better way is using first-party cookies. 

 

    • Google aims to conquer the eCommerce space.

      google ecommerce

      Unsplash / Austin Distel


      As Bloomberg states, Google is putting efforts again to step strong in the eCommerce landscape. And this time, it seems that Google is willing to step up against its biggest competitor: Amazon.

      What is Google doing differently this time to overcome its competitor?

      While retailers at Amazon are required to pay the company for using the platform as a storefront, Google has started offering free shopping ads and product listings for its users.  

      With a 43% increase in search revenue in eCommerce advertising, statistics forecast success for this new initiative from Google.

      How can retailers prepare to position themselves in the upcoming eCommerce takeover successfully? 

      We suggest retailers start by being present at the Google Merchant Center. At this time, it won’t represent an extra cost for eCommerce businesses, presenting itself as a compelling opportunity. Then, we suggest setting up the product feed using the free product listing feature.

      Once the product feed is set up, the retailer will be able to display free shopping listings and run free shopping ads.

      Developing spaces and conditions that benefit online retailers is undoubtedly a leading step for Google to conquer this landscape.

    • Google Search Console tracks new desktop features in its experience report.
    • search-console-discover-performance-report
      Google Developers

      Google has announced that its Google Search Console will start tracking additional desktop features. As stated by the company:

      “Search Console now logs impressions in the Page Experience report for additional desktop features, such as Top Stories. As a result, you may see an increase in your desktop impressions in the Page Experience report and the Search and News performance reports when filtering by the “Good Page Experience” search appearance.”

      What does this mean for website owners?

      With the new log, you may see an increase in the desktop impressions on the experience report page. This change might also affect the performance reports when using the “Good Page Experience” filter.

      Possible spikes or increases should be visible after May 13th in your reports. Look out for any drastic changes and evaluate through the “Good Page Experience” if the rise shown is related to the new logging of the additional desktop features.

      2. Marketing Tech Updates

    • Meta rolls out Whatsapp Cloud: a monetisation strategy for Whatsapp.Whatsapp updates
      Pexels / Anton

       

      Whatsapp introduces its Cloud API to all businesses worldwide hosted in its parent company: Meta. This new feature becomes one of the key ways the app would finally start monetising itself.

       

      So, how does it work?

       

      Whatsapp Business Accounts will pay on a per-message basis. The rates will vary depending on the number of messages sent per month and your region.

       

      This new API targets smaller businesses and eases the third-party channel integrations process. This integration process usually would take up to weeks, and thanks to this tool, it would only take a few minutes.

       

      Through the Cloud API, businesses can have a better CRM experience. The tool will enable account owners to store private data through the app seamlessly. You will be able to integrate all tickets through one channel, increasing efficiency and productivity. This feature becomes relevant for larger businesses.

       

      The API is compatible with Zendesk and MessageBird, which truly facilitates communication operations for small and big businesses to connect with more people.

       

      Whastapp API Cloud isn’t the only change the platform will have. The regular Whatsapp Business app will also get an upgrade offering premium paid features.

       

      What’s included in the paid version?

       

      You will enjoy:

      • The ability to manage up to 10 chats across multiple devices.
      • Customised ‘Click-to-Chat’ links
      • Statistics

      More updates and features, as well as pricing information, will be available later during the year.
      This also enables online stores to send WhatsApp messages to their users who leave without completing a purchase via WhatsApp. If you have an e-commerce and are looking for a solution to run WhatsApp cart abandonment campaigns you can request a demo with Frizbit.

       

    • Stripe supports Bitcoin payments.Crypto-social
      Stripe

      Stripe is one of the largest online payment gateways in the world. It is known for revolutionising the eCommerce ecosystem, and this time it isn’t the exception. Now, the latest update the company wants to implement is partnering with Bitcoin and offering it as a payment method.

       

      The company valued above 100,000,000 USD has teamed up with the crypto startup OpenNode. This incursion into the cryptocurrency landscape will allow users to convert balances and payments directly into Bitcoin.

       

      What’s the impact on eCommerce owners?

       

      Thanks to millions of users, broadening the usage of cryptocurrencies can increase transactions. This is certainly a positive shift in the eCommerce landscape by easing the online purchase customer journey experience.

      3. Social Media Updates

    •  Instagram introduces a new Feed

      New Instagram Feed
      Instagram

    • As Adam Mosseri stated in his official publication, the video experience is taking more relevance in the future of Instagram. The ever-changing app has announced that it has started testing a more immersive layout in its visual feed.

      This change will take place for both images and videos with a 16:9 proportion. This new update makes the posts appear in a full-screen format on your device.

       

      In the light of creating immersive experiences, the app is elevating its reels consumption. The platform will start recommending more reels in its suggested section of the Home Page. This shift aligns with the so-desired trend of ranking video content at the front store of the app.

       

      How does this affect your content strategy?

       

      More and more, the platform is trying to stay upfront with its largest competitor: TikTok. They have been studying what makes TikTok so engaging, and this new shift comes as a consequence.

       

      Definitely, video content will keep being prioritised by the algorithm. Therefore, adapting your content to the Reels format is essential. Instagram has mentioned that the so-loved stories might start appearing in the home feed, similar to the current TikTok experience.

       

      Lastly, the platform has announced the option of pinning content to the feed to make the experience of the users smoother and more engaging.

    •  Twitter launches Twitter Circle.

      Twitter CircleTwitter 

      Similar to the “Close Friends” Instagram feature, Twitter is rolling out its “Twitter Circle” feature to share exclusive content with a selected audience.

       

      This innovation allows users to select up to 150 profiles to interact with private content, whether they are followers or not. Twitter Circle is now in its beta phase. However, it will only be available for limited accounts worldwide when it is fully released.

       

      We will have to see how this new feature integrates with the app and its new owner Elon Musk, who didn’t include this in his new proposals for the platform.

    •   TikTok Pulse

      Twitter Pulse
      TikTok 

      TikTok has announced that they are launching a new programme called “Pulse” to bring brands closer to its customers through advertisement.

      Using the “For you” section, the platform plans to add advertisements that are relevant to the brands users consume the most. They have carefully designed the experience by placing the volume of advertisements in proportion to the usage of the app. The more time you spend in the app equals more relevant ads.

      TikTok Pulse allows advertisers to put their brand next to the main content of their feed. Specifically, TikTok highlights 4% of the posts to be shown in the ‘For you’ section. The advertising will be displayed within this range, becoming widely seen and relevant to users.

      “We are focused on developing monetisation solutions in available markets so that creators feel valued and rewarded on TikTok,” the company explained.

      The beta phase will begin with the participation of creators, public figures and media channels that should have at least 100,000 followers.

      4. About Frizbit

    • Frizbit at the datathon of @Reach Incubator

      Frizbit team
      Frizbit team

      The Frizbit team visited Paris earlier in May!

      Reach Incubator is a European incubator for startups specialising in AI & data management products and services.

      This year, the datathon took place at the École Polytechnique in Paris. For two days, more than 30 companies exposed their data management solutions. 

      Frizbit was selected to participate in the “Explore” phase of the program. 

Digital Marketing News from December 2021

2021 was for sure an eventful year and it went by really, really fast. We shared every step of the ways with you bringing you a sum up of the most important digital marketing news each month and here were are once more with the:

Digital Marketing News from December 2021

1. Search Marketing Updates

  • DuckDuck Go is Launching Desktop Version of Mobile App

The mobile search engine solution for a more private experience has announced the release of a desktop version. They claim their solution to be an “everyday browser that respects your privacy” and to be much faster than Google. 

DuckDuck Go Desktop Version

This new release is not to be confused with their extension for Google Chrome. The DuckDuck Go private browsing app will be a standalone product. So far this is what we DuckDuck has said about it:

  • Cleaner and simpler interface
  • It will keep the “Fire” button from its mobile app
  • Less clutter and offer more privacy than Chrome
  • Faster than Google Chrome

This desktop version is currently being tested in a closed beta and the company hasn’t made it clear when it will be available for everyone. 

  • Google Updates Local Search Results

An algorithm update began to roll out late November and Google has confirmed it concluded early December. Through their Google Search Central Twitter account they said:

Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results.

On Google’s support page you can find a list of the ranking factors and how to improve them:

  • Relevance: how well a local Business Profile matches what someone is searching for.
  • Distance: how far each potential search result is from the location term used in a search.
  • Prominence: how well known a business is keeping in mind that some places are more prominent in the offline world. 

Even though Google has never been specific about how they rank search results, with these insights you can redirect your efforts towards the one that works best for you and your business. 

  • Microsoft Bing’s Integration with Shopify is now Live

Back in October Microsoft Bing announced a new integration with Shopify to allow shoppers across Microsoft to get more diverse products, great prices, and improved discovery of deals.

Microsoft Bing Integration with Shopify

That integration is now live!

If users head to Microsoft Bing right now and search for a product they have been looking for, they will receive results from millions of merchants thanks to the Shopify integration. After selecting a product and clicking on the “buy now” button, they will be instantly redirected to the shopping cart page to continue with their purchase. 

These products will also be available on Microsoft Start. We’re excited to launch our integration with Shopify to provide our shoppers a delightful experience with wider variety of products, better prices and convenience of “buy now”. – Microsoft Blog

2. Marketing Tech Updates

  • Adobe Announces Free Creative Cloud Express

Adobe is introducing a new suite of tools called Creative Cloud Express. It’s a web and mobile app created for anyone, from students to entrepreneurs, to create:

Creative Cloud Express draws on our decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator, and Premiere Pro available with just a few clicks — and with no learning curve. And whether your goal is to make a flyer, edit an image, or produce marketing assets, you don’t have to start from scratch — Creative Cloud Express gives you access to thousands of beautiful templates, millions of images from Adobe Stock, thousands of fonts, and many more assets that you can personalize to tell your story. – Adobe Blog

This free tool is designed for everyone to use, even people with no previous experience with design software. This new suit of tools, Creative Cloud Express is available on the web, in Microsoft stores and on apps for iOS and Android.

Adobe Free Cloud Express

It’s so easy to use thanks to many simple features called Quick Actions like removing an image background, trimming a video, or creating a GIF with just a few clicks. On top of that, the suite offers access to millions of resources like photos, fonts, templates, graphics and other. 

  • WordPress delayed  5.9 version Release

WordPress has delayed the release of the 5.9 version to January 25th 2022. Originally, it was intended to be published in December 2021, but the project fell significantly behind schedule and core contributors raised their concerns about being able to meet deadlines. 

On their blog they informed that near the end of original alpha release cycle there were issues related to the new features planed for the 5.9 version:

  • Full Site Editing (FSE), which is a collection of features, such as global styles interface, Navigation Block, block themes, template editors, and site editing flows.
  • The Twenty Twenty-Two (TT2) theme, which depends on these FSE features.

The thing is that WordPress 5.9 version is a major one because of the full editing features it includes and they need to get it right. Adding up to that, the WordPress 6.0 version was scheduled to be released in April 2022 and they felt it was too long for the community to wait.

After revising the list of issues, the Core Editor team realized that these features could be included in the 5.9 version with the new schedule. They are focusing on a schedule that delivers full release and this is what they said:

5.9 is still in feature freeze. Work from here on is strictly to address the changes that get the release to a stable state. – WordPress Blog 

  • Jotform adds 3 new Widgets

Jotform takes pride in the vast amount of (very specific) widgets they have to cover their users’ needs. This month they are introducing 3 new ones they feel are worth highlighting:

  • Image Gallery
  • WhatsApp Button
  • OpenStreetMap

Jotform New Feature Whatsapp

The Image Gallery widget allows users to add a photo gallery to their form. They feel this feature could be useful for order forms, for example, when a user needs to display a wide range of products. The widget it’s said to be very easy to use and customize with no coding required. 

The Whatsapp Button embed directly to the forms so anyone can access and message to Whatsapp. It’s a widget that allows users a seamless way to communicate. In Jotform’s blog they say: Use the WhatsApp Button to collect orders, receive feedback or contact information, or simply as a way for users to contact you with any urgent requests.

Last but not least, the OpenStreetMap widget allows users to display an interactive map on their form or app:

This can be especially useful for giving users a point of reference for specific destinations — whether it’s to show precisely where your business is located, how to find an event space, how to navigate to the nearest parking lot, or anything else. – Jotform Blog

3. Social Media Updates

  • TikTok Users Can Make Money Through Tips & Gifts

Social media platform TikTok is introducing new ways for content creators to get paid with addition of tips and gifts. These new features are part of a suite of new monetization tools called Creator Next. 

  • Tips: the new tipping feature allows users to send tips of $5, $10, $15, or custom tip amount to other users to show their appreciation for the content they create. When a user gets a tip, they receive 100% of it. These payments are facilitated by Stripe and users who are eligible to receive them will display a new icon on their profiles.
  • Video Gifts: the new gifting feature allows users to send virtual gifts to other users on specific videos and the recipient can exchange them for money. You might have already seen a new gift box icon displayed on certain videos. 

To be eligible for receiving tips and gift a user must comply with the following:

  • 18+ years of age
  • At least 1,000 video views in past 30 days
  • Have at least three posts in the past 30 days
  • An account that’s in good standing with TikTok’s community guidelines
  • Be based in the US, UK, Germany, France, Italy, or Spain
  • Meet minimum follower requirements (which differs depending on region)
  • Twitter Adds Auto Captions for All Video Uploads in Tweets

Twitter has announced a major new feature: all videos uploaded within tweets will have auto caption enabled. 

Twitter Caption Videos

The new captions will be enabled for in-stream videos that are muted, on both iOS and Android, while desktop users will have the option to switch them on and off as they please. The captions are available in 37 languages and will show in the language of the device used to upload the video.

Translation and editing of the captions are still in development but this new feature allows Twitter users to access content in more formats. As this social media platform has always been text-focused the auto caption for videos opens the doors to give more prominence to videos. 

  • Clubhouse Launches Saved Replays, Unveils New App Icon

Clubhouse, the popular social media platform that gave us so much to talk about early 2021, has announced one more update before the year ends. 

The new “Saved Replays” feature allows users to save the audio from a recorded Clubhouse chat to listen to later. Any user can access the option by clicking the three dots and then tapping the “Save Replay” button. 

Clubhouse Saved Replays

This might be a feature users were expecting from the app since it seems to be very useful to be able to listen to audio chats later in time. 

The app also unveiled a new icon featuring streaming influencer Abraxas Higgins since they consider him a “quintessential Clubhouse success story”:

“A former Wall Street banker turned music marketing strategist turned audio influencer. In addition to being the host of Clubhouse’s beloved morning show 9AM in London, Abraxas is also the most followed person in the UK on Clubhouse and makes more money now from brand partners than he did as an investment strategist.” 

That ‘s for 2021!

2021 was for sure a year full of interesting events in all aspects. We hope you enjoyed our last digital marketing news article of the year and we will see you on the next ones! 

Happy 2022! 

Digital Marketing News and Updates from November 2021

With just one month left to 2021 and a major holiday season right ahead, it’s imperative that we take our time to checkout the most important: 

Digital Marketing News and Updates from November 2021

1. Search Marketing News

  • Google Launches New Tools and Features to Support Local News

Digital Marketing News November 2021

Over the past five years Google has reported an increase in queries on search like “news near me”, reaching a special high during COVID-19 pandemic in May 2020. In response to this demand, Google is launching new features for local search results and new tools for journalists:

“At Google, we’re dedicated to finding new ways to help readers better connect with publishers and helping publishers more efficiently and creatively produce quality journalism their readers want.” Google Blog

a) New Features for Local Search Results

  • Local News Carousel: readers will see a carousel of local news stories when there’s local news relevant to their query.
  • Top Stories: Google is improving their system to show authoritative local news sources more often alongside national publications.
  • Topic Understandment: Google is refining its ability to have a better understanding of general topics like “sports” to more specific ones like “tennis” to help readers get more relevant search results paired with location signals. 
  • Local Tweets: results are now showing tweets by local sources, authors authorities and organizations relevant to the search query. 

b) New Tools for Reporters

  • Census Mapper Project: an embeddable map tool aimed to help reporters sort out and visualize data in a more easy and appealing way. It displays Census data at the national, state and county level, as well as census tracts.

Digital Marketing News November 2021

  • Common Knowledge Project: is a data explorer and visual journalism project and Google is making improvements to integrate journalist feedback and new features including geographic comparisons, new charts and visuals.

Digital Marketing News November 2021

 

  • Google Ads App Updated With 3 New Features

Google is making marketers life’s a little bit easier by updating the Google Ads App adding new 3 features that allow them to make changes and monitor campaigns performance directly from mobile devices. 

  • Improved Performance Insights: the update will provide information about campaign performance with a real time notification when a significant change occurs, an explanation of why it happened and, in some cases, a recommendation on how to fix the issue. There will also be insights on positive changes in performance to help marketers understand what worked and how to replicate it in the future. 

Performance Insights Google Ads App

  • Real-time Search Trends: Google added search trends to the mobile app to make it accessible from everywhere.
    Let’s say you’re a grocery retailer looking to reach more customers. With Search trends, you may notice a rising trend for “cookie decorating kits” and “bread & pastry dough”. You can then act on these trends by creating new campaigns for these products, and even update your in-store and online merchandising as well. 

Google Search Trends Ads App

  • Campaign Creation on the go: with just a few taps is now possible to create campaigns directly from the Google Ads mobile app. By simply tapping the “plus” button you can select your campaign type, where you’d like your ads to appear and other campaign settings. 
  • Google Makes Improvements in Search Results for “Deals” Query

During Holiday season searches for deals and discounts peak. That’s why Google is introducing new ways for people to connect with businesses and find the “right deal at the right moment throughout the season.”

Google Deals

 

  • Helping People Find the Right Deal: products with a deals badge will appear in a new feed in the Shopping Tab. People can access it by selecting the “Deals” menu or by doing a search that triggers for queries like “deals” or “Black Friday.” Any product with a deals badge is eligible and will be highlighted depending on how attractive the offer is.
  • Measure Deals Performance: merchants will be able to see which of their products are eligible for a deals badge in the products tab within the Merchant Center. The dashboard now shows a detailed performance report with data on impressions, clicks and click-through rate.

    google-merchants-center

  • WooCommerce and Shopify Integration: both platforms businesses will be able to showcase their existing deals across Google by synching existing and new promotions to their products listed on Google directly within their store dashboard.

2. Marketing Tech Updates

  • HubSpot Launches New Payments Solution

HubSpot Payment Solution

The CRM platform has announced the launch of HubSpot Payments to Help Customers Deliver a Better Buying Experience. HubSpot Payments is an end-to-end payment solution built natively as part of the platform and allows companies to accept payments seamlessly with fewer tools. 

“For too long, B2B companies have suffered through painful sales processes that leave customers frustrated and lost revenue on the table. That’s why we’ve built HubSpot Payments to enhance the customer experience rather than slow it down” – Brad Greene, VP of commerce and payments at HubSpot.

With HubSpot Payments companies will be able to accept digital payments without the need of any type of development, since it’s integrated directly into the CRM. It also allows a more secure buying experience for customers being able to pay in just a few clicks using the payment method they prefer.

  • Mailchimp and Shopify Launch Direct Integration

Mailchimp announced a partnership with Shopify for new and existing users of both platforms to connect their Mailchimp account with their Shopify storefront through a direct integration without needing third-party tools or manual data transfer. 

Mailchimp shared the news saying that “By connecting Mailchimp and Shopify directly, merchants will be able to combine the power of purchase data with marketing data and use those insights to help drive conversions, increase revenue, and reach more customers at the right point of their buying journey.”

This integration comes in time to help small businesses make the most out of the holiday season by making it easier for merchants to reach their customers. 

“The combined power of Mailchimp’s suite of marketing tools and Shopify’s robust commerce infrastructure will level the playing field and unlock even more opportunity for independent businesses to grow and succeed into the future.” – Fatima Yusuf, Director of Commercial, App Ecosystem, Shopify.

Mailchimp also acquired the ShopSync app, which has helped Mailchimp users connect their accounts to Shopify stores.

  • Slack Introduces New Platform

With the purpose of empowering organizations by understanding that each one of them works with different flows, structures and specific requirements Slack has completely rebuilt and re-engineered the Slack platform. 

Slack HQ

They want Slack to be companies’ Digital HQ to make work more productive and pleasant. With this update they are offering businesses a tailored solution that adapts and responds to their unique business needs. On their blog they say:

“From everyday business users like sales representatives, administrators and marketers to seasoned engineers, everyone can customize their Slack experience and digital HQ to fit how they work, now and in the future.”

Here’s what’s new:

  • Workflow Builder: a feature that allows non-developers to create workflows by dragging and dropping pieces of existing apps and then customizing how they work together. 
  • Slack Links (coming soon): with just one click, users will be able to sign in to their work apps using their Slack accounts. 
  • Subscribe in Slack (coming soon): users will be able to set up Slack notifications from their other tools integrated into their Slack workspace. 

3. Social Media Updates

  • YouTube Removes Dislike Counts On All Videos

Videos on YouTube will no longer show a public dislike count, while the dislike button remains. Early 2021 YouTube experimented with the dislike button making invisible the dislike vote count to help protect content creators against harassment where people worked to increase the number of dislikes from a certain video.  

“We want to create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves. This is just one of many steps we are taking to continue to protect creators from harassment. Our work is not done, and we’ll continue to invest here”. – YouTube Blog

The results from this experiment showed that, because the count wasn’t visible, viewers were less likely to hit the button trying to drive up the number of dislikes. Apparently this is a practice that affects small and new channels the most. 

Based on these results, YouTube has decided to make the dislike count private across the entire platform. Viewers will still have the option to hit the dislike button if they want to and creators will still be able to find the exact amount of dislikes from a video on YouTube Studio along other metrics. 

This change is rolling out gradually since early November 2021. 

  • Instagram Launches Live Test of Longer Videos in Stories

Instagram has launched a live test for 60 seconds videos in stories. This means that longer videos won’t be split into 15 seconds clips anymore. This is what Instagram had to say when inquired about the subject by socialmediatoday

“The ability to create longer Stories posts comes highly requested by our community. We’re excited to be testing 60-second Stories so that people can create and view Stories with fewer interruptions.” 

Instagram Tests 60 Seconds Long Stories

This initiative comes from the desire of Instagram to simplify and consolidate ideas, since they launched a lot of features in the last year. The decision has also been influenced by social media platform TikTok which has become most popular between younger crowds and thrives with simplicity. 

The new feature is currently being tested with only a small group of users, but soon it will reach more and more people. 

  • TikTok Tests New Option to Tag Other Profiles in Your Video Clips

With the objective of boosting engagement, TikTok is rolling out a feature that allows users to tag other profiles in their clips. This option comes as an addition to the already available @mention option within the post captions. 

TikTok Tag Other Profiles

This means that users can still alert other profiles about their clips, but keeping the caption text free of mentions. Functionality wise it doesn’t represent a major change, however it does provide a new way to link creators content. 

The new option to tag other profiles, is still being tested and there are no plans to roll it out to all users at the moment. 

Digital Marketing News From November 2021

So here are the most important news and digital marketing trends from November 2021. As always Google is constantly providing with more and better tools for marketers to do their jobs the easiest way possible, marketing platforms are keeping up with teams’ requirements and social media competition never ends.

Which update caught your attention the most?

If you are interested in reading more about digital marketing make sure to visit some of our other blog post:

Digital Marketing News and Updates from October 2021

2021 has gone by extremely fast, we are already in the last quarter of the year and the most important dates for marketers are upon us: Black Friday, Cyber Monday and Christmas. That is why it is more important than ever to be informed about what’s new in the digital marketing world and use all tools available to carry out the best campaigns.

Here are the most relevant:

Digital Marketing News and Updates from October 2021

1. Search Marketing Updates

  • Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers

Microsoft is aware of the significant increase in online shopping and the acceleration of e-commerce sites, that’s why they are looking for ways to help brands connect with consumers. With that in mind, they recently announced a partnership with Shopify. 

Shopify merchants can now reach more shoppers using the updated Microsoft Channel app available in their Shopify store. They will have access to more customers through the Microsoft Search Network and Microsoft Audience Network. 

Merchants can connect to the Microsoft Channel app using their Microsoft Advertising accounts or by signing up in a few steps. They can create new ad campaigns, access real-time reports in their Shopify store and all merchants’ products are automatically able to be shown on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab free as Product Listings.

This new feature is currently available just for Shopify merchants in the United States and Canada.

Microsoft states that soon they will be rolling out a checkout option via the Buy button “to help consumers quickly bridge the gap from discovery to purchase”. 

  • Google Mobile Search Updated With Continuous Scrolling

Mid October, Google announced to their blog The Keyword that Continuous scrolling is coming to Google Search on mobile devices. 

Google is always working towards helping people find what they are looking for easily and quickly. Making Search results browsing a seamless experience is a priority, and that is why they are introducing continuous scrolling on mobile devices.

Continuos Scrolling Google Search Mobile Devices

Now, when users conduct a search from their mobile device and reach the bottom of a results page, the next set of results will automatically load to offer more information. The reason behind this update is to save people from having to click on the “See more” button and make their browsing experience more pleasant.

“While you can often find what you’re looking for in the first few results, sometimes you want to keep looking. In fact, most people who want additional information tend to browse up to four pages of search results.” – Google Blog

The new Search experience is starting to gradually roll out today for most English searches on mobile in the U.S.

  • Google Rolls Out New Eco-Friendly Search Filters

Google’s rolling out new Search filters to help people make more environmentally-conscious decisions when looking for flights, hotels, routes or products. Google CEO Sundar Pichai announced a series of green initiatives from the company, and this new Search filter is one of them.  

Google Eco Friendly Filters

  • Google Flights Updates: an update to Google Flights will showcase information about carbon emissions in SERP. The information will be displayed next to the price and duration of the flight. 
  • Hotel results: when looking for a hotel, users will now see information regarding their sustainability efforts such as waste reduction and water conservation measures, and whether they’re Green Key or EarthCheck certified.
  • Environmentally Friendly Appliances: a Google Shopping update will help shoppers find the most environmentally friendly options when looking to buy appliances by displaying the most sustainable products. 
  • Eco-friendly Routing in Google Maps: from now on in the U.S and in Europe from 2022, Google Maps will show you the most fuel efficient route to choose from. Google estimates that by doing this, they could help save over one million tons of carbon emissions per year.

Google says that all these efforts are aimed towards being more sustainable and helping contribute against climate change:

In all these efforts, our goal is to make the sustainable choice an easier choice. At the individual level, these choices may seem small, but when people have the tools to make them at scale, they equal big improvements. We’ll need nothing less to avert the worst consequences of climate change, and we’ll continue to find ways our products can help.

2. Marketing Tech Updates

  • Free AI Content Optimization Tool by MarketMuse

MarketMuse is a platform built to accelerate the content research, creation, and optimization process using AI and they recently launched a free version of their software.

This tool is designed to help content creators plan and optimize their writing with helpful insights powered by artificial intelligence and machine learning. The new free version is very similar to the paid one and contains the primary features of MarketMuse, the only difference is that, with the paid version, you can focus on more queries. 

The new version is thought out to help small sites with up to 35 queries a month and it offers the following features: 

  • Optimize
  • Connect
  • Compete
  • Research
  • Questions

Many MarketMuse users have reported the tool to be a complete game changer for their content marketing strategy:

In my opinion, MarketMuse is useful for every business that is doing content marketing. Using MarketMuse, you can create in-depth content that is valued by readers and considered authoritative. I used MarketMuse as an experiment on one of my sites, and my organic traffic grew by 400% in less than 6 months. – Israel Gaudette, Full-time affiliate marketer and founder of the Link Tracker Pro rank tracker.

  • Google For Creators Is Here To Help Publishers Get Found & Make Money

Google is introducing Google for Creators to offer personalized guidance, product recommendations and inspiration for creators. 

In a recent blog post Google announced the launch of a new tool to help content creators learn, grow and get inspired. The objective is to bring audiences closer to the content the like and enjoy, at the same time it helps creators reach and connect with more people. 

Google for Creators shows how the web can become part of your content mix. A quick quiz on the homepage provides personalized recommendations with topics most relevant to you. So if you’re just getting started, the quiz might recommend that you check out guides for finding a niche or creating a content strategy. Or if you’re a more seasoned creator, you might see recommendations for learning how to grow your audience and make more money. – Google Blog

The tool is promised to be useful for all types of content creators, new ones or more experienced ones. The quiz will offer relevant insights and recommendations on how to find a niche, planning a content strategy and how to grow your audience. 

Google will release more features in the coming months. 

  • WordPress Releases Gutenberg 11.6 

Early October WordPress released Gutenberg 11.6 fixing bugs and making important changes and improvements. Gutenberg is a WordPress site builder with drag and drop functionality to design interfaces. 

Gutenberg is rolling out in a four phase development process and it’s currently in the second one. This builder is aimed to “to revolutionize the entire publishing experience as much as Gutenberg did the printed word”, according to the description in its plugin page. 

The 11.6 version includes:

  • Site Logo cropping and rotating within the editor: users are now able to adjust their websites’ logos directly within WordPress. Before this update the image used as a logo had to be edited before loading it in the site. With the Site Logo block’s toolbar that won’t be necessary anymore. 

Wordpress Rolls Out Gutenberg 11.6

  • Locking control at block level: this new feature allows designers to lock individual blocks to prevent them from moving or accidentally removing them. 
  • Query Pagination uses Flex Layout: the new Gutenberg version improves the Query Pagination block to support the flex layout.

There are other notable improvements and changes with Gutenberg 11.6 such as basic support for child themes, enhancements to the writing flow and much more that you can check out in detail here

3. Social Media Updates

  • Facebook Has New Communication Tools For Businesses

Facebook is rolling out changes and improvements targeted to small businesses. These updates are coming just in time for important marketing dates such as Black Friday and the holiday season which reportedly counts for 20% of annual revenue for small businesses.

Let’s sum up the new features:

  • Video and Audio Calling on Messenger: Facebook is testing business audio and video calling with some businesses using Business Inbox in Messenger. This feature allows them to connect directly with their customers right from the platform in order to facilitate transactions.

Facebook for Business Audio Calls

  • Live Audio Rooms: earlier this year Facebook launched Live Audio Rooms as their own version of ClubHouse appa. They are now making it available for small businesses to host live conversations on topics they consider relevant for their target audiences. 
  • Expanding Appointment Booking Globally: the appointments feature on Facebook is an easy way for customers to book appointments with local service providers, and for businesses to manage their bookings. From now, Facebook is gradually making Appointment books available to all small businesses, globally.

Facebook Book Appointments

  • Personalized Ads: Facebook wants to let people know they are supporting a small business when they come across a small business ad, so they are testing the display of an informational message in the feed that lets people know they liked or loved a small business ad. According to Facebook “The message explains how engaging with an ad from a small business can help the business continue to find new customers and grow.”

Facebook Small Business Personalized Ads

 

  • Instagram Adds More Demographic Insights For Businesses

Instagram is introducing new audience insights as a way to give content creators and professionals the tools they need to make more money doing what they love on the social media platform. They are rolling out: accounts engaged, engaged audience, reached audience and new transparency for creators who partner with brands.

  • Accounts Engaged and Engaged Audience: the “accounts engaged” feature shows the number of people that interacted with your content in a specific period of time. Instagram is also adding demographic insights to help professionals have a better understanding of their audience. 

Instagram Accounts Engaged

  • Reached Audience: Instagram is adding new information about reached audiences also adding important demographic insights such as top cities, top countries, top age ranges and gender. 
  • Transparency for Creators: Instagram is going to give more visibility to creators who partner with brands to create collaborative content. “When a brand promotes a creator’s post with the paid partnership label or creates an ad without a pre-existing post, that creator will now be able to see the performance of that ad including reach, likes, comments, saves and shares.”
  • Instagram Tests new “Add Yours” Sticker for Stories

If you hang out a lot on Instagram you might have already come across the new “Add Yours” sticker in someones’ story. 

Instagram rolled out this new sticker as a way to create chains of content in the app. It works like this: a user uploads a story and inserts the “Add Yours” sticker of a certain topic. Then when another user sees it, they can click on it and their own input to the topic, thus creating a chain of content. 

For example, someone can create a prompt about their favorite Italian restaurant, share it, and then other users can add their own favorites. This is a great way for brands to connect and reach new audiences. 

Even though the sticker is limited to users in Japan and Indonesia, once a prompt has been created, anyone can participate. 

This are the most relevant Digital Marketing News and Updates from October 2021

There were many updates in search, tech and social media marketing this past month and certainly many interesting features to try for next big dates like Black Friday, Cyber Monday and Christmas. 

Did you have a favorite? Let us know in the comments!

You can also find useful: