Tag: marketing tech

Digital Marketing News, Insights and Updates from July 2021

Happy summer, everyone! July is finally here and (and least us) couldn’t be happier. Summertime is usually a slow work season, but that hasn’t stopped the digital marketing world and there is a lot to cover this month. 

We have summed up the most important:

Digital Marketing News, Insights and Updates from July 2021

1. Search Marketing Updates

  • Google Launches Free Deals Listings in Search Results

As we always do, let’s begin with some updates from Google. This month Google is rolling out a new feature that gives online retailers in the US more ways to reach customers who are seeking discounts and special offers.

Digital Marketing News July 2021 free-deals-listings-2

 

Google reported a 50% increase in searches for “discount codes” since the previous year. This means that customers are looking even more for ways to save money and shop at discounted prices. 

In response, Google is launching new features that allow e-commerce sites a new way to list deals in search results: 

  • Competitive prices are highlighted in the shopping tab of search results
  • Google Search will showcase the most important offers for sales such as Black Friday and Cyber Monday (in October)
  • Google will showcase offers based on information regarding the discount, product popularity, site’s popularity and other factors. 
  • An upcoming update will make it possible for deals to show on the main results page whether retailers pay or not for advertising. 
  • Retailers are now able to customize their offers and indicate specifics, suchs as if a deal is only available for certain customers. 
  • Sellers reports are updated with “Historical Best Seller Data” and “Relative Product Demand”
  • Google Share 5 Insights Into Appearing in Google News

As you know, Google is always on top of users and site owner’s need to help them have the best online experience possible. So, this time Google is answering the most common questions and doubts about how news are shown in News and Search, giving valuable insights to help site owners have a better understanding on the subject. 

The 5 most common questions are: 

a) Where does news appear on Google

Google says that news content can appear on Google News, Google Search, Google Assistant, YouTube and Discover. Google News includes two ways information can be displayed: the “For You” feed that contains specific stories based on user interests, and “Headlines” which show stories for all users from a particular region.

Digital Marketing News July 2021

There is also Google Search that includes the “Top Stories” carousel highlighting relevant news on timely topics, and the “News” tab that narrows the results to focus on specific queries. 

b) How do I know if my site is eligible to appear in Google News?

Google states that all sites are automatically eligible for Google news in Search without any application requirement. They emphasize that the important thing is for sites to produce relevant content with high levels of expertise, authority and trustworthiness, with a history of producing original news and that complies with Google’s News Policies. 

c) How can I check if my site is appearing?

The best way to know if your site is appearing, is to look at the performance reports on Search Console by filtering for Google News and Google Search. These insights will indicate if your site is getting traffic from boths sources. 

d) Can I do something to improve my visibility?

The ranking of sites is automatically determined by different factors such as relevance of the content, freshness, location and language. Publishers can access the Publisher Center to define certain aspects about their site that can help Google to Index it. 

However, eligibility is always determined by an automated process, which means that being approved and submitting content does not directly mean that it will appear in Search Results, Google News or News surfaces. 

e) If I follow everything Google says, why am I still not appearing?

According to Google one of the keys is to constantly produce relevant, original content that can be automatically detected by their systems and become more eligible if the site has risen to meet their criteria. 

  • Google Launches Free Tools for Travel Marketers

We have mentioned in previous articles that global searches related to travel information, like “where to travel”, “can I travel” and “covid travel restrictions” are at a peak for some time now. 

Travel Insights with Google is being launched in the US as an effort to answer the travel industry needs and help businesses with free tools they can use to improve their marketing efforts and overall service. It includes:

  • Destination Insights: provides information regarding the top demands per destination. It allows travel marketers to view demand data related to specific countries on specific dates.
  • Hotel Insights: analyzes search trends that identifies where users are coming from and allows marketers to create stronger digital presences segmented to fit said information. 
  • Focusing Facts: this information is nested within the Destination Insights and displays data related to queries suchs as “fastest growing destinations globally” gathering previous 84 days of data. 
  • Demand Sizing: also a part of Destination Insights. It allows filters to compare interests amongst various countries. 

2. Marketing Tech News

  • Vimeo partners with TikTok

The video software company has joined as a TikTok Marketing Partner. The social media platform users can now access Vimeo’s suite of video creation tools and still benefit from its broad user base. 

Both companies ran tests previous to the release of the partnership and saw that participants were able to highly increase the number of videos they create and reach a 50% higher click through rate of their campaigns. 

The main objective of this partnership is to help small and medium businesses create more content with better tools. Melissa Yang, head of ecosystem partnerships at TikTok said:

 “As small businesses recover and rebuild after a challenging year, TikTok is working on ways to make it easier to reach their community and grow their business. Our partnership with Vimeo provides small businesses with simple, effective video tools that rival what the biggest brands in the world have access to — and they drive real results.”

Vimeo and TikTok also invited some small businesses to try out a new AI-driven video production tool called Vimeo Create. A tool designed to advertise on TikTok and help brands produce creative content that adjusts to the platform without needing to rely on a production studio. 

Brands have reported great results and say they plan to keep running additional campaigns on TikTok. 

  • Hubspot Reports an Increase on Marketing Automation  Techniques

Marketing automation keeps gaining ground as chatbot usage has more than doubled in the UK as a valid option to engage with customers since 2020. Hubspot has reported so on their Not Another State of Marketing Report 2021

One of the main reasons marketers are betting more and more for automated solutions, are the market shifts provoqued by the Covid-19 pandemic and the need to offer customers the most tailored virtual experience possible. 

“The different types of automation, across various industries, can provide marketers with a range of skills to improve their return figures and therefore a number of AI tools must be used, as opposed to one.” – Scott Brinker. VP of platform at HubSpot

The same way, live video is also becoming more popular with an increase of 40% marketing tactics using it in 2021, compared to 17% last year. Pandemic and consequential lockdowns have forced a shift on content production to be designed for virtual audiences, along with an increase on the time consumers are spending watching videos.

These changes are forcing marketers to adapt and shift the way they create content and how they engage and communicate with their audiences. Implementing automation strategies provide solutions to adjust marketing techniques to the times we are facing and to what customers are expecting from brands. 

  • Google partners with GoDaddy

Google has announced a new partnership with GoDaddy with the purpose of helping e-commerce sites gain more online visibility. Google wants to help businesses get discovered easier and to connect better with shoppers by making e-commerce more open online.

Digital Marketing News July 2021

With the new partnership, GoDaddy online stores are able to integrate their product inventory across Google with no additional costs. GoDaddy sites can now be discovered through Search, Shopping, Image Search and YouTube. 

Merchants can upload products directly to Google, create listings and ads all within the GoDaddy’s Online Store. By partnering with e-commerce platforms, Google aims to help more businesses to engage with shoppers that want to discover new products and brands online. 

3. Social Media Updates

  • TikTok Launches 8 new Features for Livestreams

Digital Marketing News July 2021

TikTok users who livestream have doubled during the past year. Taking note of this, the platform is rolling out eight new features to improve live streaming experience for both broadcasters and viewers:

  • Schedule: users can now schedule, manage and promote livestreams in advance. 
  • Picture-in-picture: this new feature allows users to pinn the livestream to a corner of their screen while they freely navigate. 
  • Go live with a friend: a new feature called “Live Together” allows two users to broadcast live on the same stream. 
  • Live Q&A: this feature allows creators to engage with their audience by answering questions live in real time.

Digital Marketing News July 2021

 

  • Top streams: TikTok wants to make it easier for users to find and tune into live streams from the “For You” and “Following” pages. Live sessions will also be discoverable through Chat, Gaming, Talents, Fashion and Daily Life. 
  • Moderators: before livestream, users can assign a person to help them moderate the session by going to Settings on the right side of the stream launch screen. Features like muting viewers and removing disrespectful comments will be added in the upcoming weeks.

Digital Marketing News July 2021

 

  • Keyword filters: streamers can now mute words they choose during live streams by going to settings. They can also turn off or add limits to the comments. 
  • Harmful comments alert: before posting a comment that TikTok detects as disrespectful, users will be prompted to reconsider their language and how they will be received by the streamer. 
  • Pinterest adds Feature for Users to Make Money With Affiliate Links

Pinterest wants to help content creators to earn money through the platform by making it possible to get commissions with affiliate links. When a user tags a product on a pin idea and another user clicks on the link, the one who posted it will receive a commission. 

The platform has reported that “users are 89% more likely to exhibit shopping intent on products tagged in idea pins than on standalone product pins.” The same way that engagement with idea pins is much higher than standard pins. 

By simply tagging products on their idea pins, Pinterest creators can control the shoppability of their content. This feature will be available to business accounts in the United States and will continue rolling out to other countries in the next few months. 

  • Twitter Tests Voting on Tweets

Twitter is constantly adding or trying out new features, and this time they are experimenting with an option that allows users to “down vote” or “up vote” a reply within a Twitter conversation.

Digital Marketing News July 2021

The same as other social media platforms offer multiple icons for users to express how they feel about a post or a comment, Twitter has announced they want to try out a voting feature only available for Tweets replies. 

Twitter says that, for the meantime, this is only a feature destined for research, that doesn’t qualify as a dislike button and only the owner of the down vote will be able to see it. Twitter also clarified that this experiment, as they call it, has the intent to inform the platform about the relevancy of the conversations.

This feature will only be available for iOs. 

If you liked this summary of the most important Digital Marketing News, Insights and Updates from July 2021, we got more for you to read!

Digital Marketing News, Updates and Insights from June 2021

Digital marketing never sleeps and neither do marketing professionals when it comes to keeping up with trends, news and updates. Between coming up with new and innovative ways to catch people’s attention and not missing any news from Google, finding time to shut an eye might seem impossible. 

So here we are, gathering and sharing with you the most important:

Digital Marketing News, Updates and Insights from June 2021

1. Search Marketing Updates

  • Google delays third-party cookie phaseout one more year

In a recent blog post, Google updated us about their progress on their intention to eliminate third-party cookies. They announced that, even with the considerable progress they’ve had with Project Sandbox, more time is required to get things right. 

The aim of this project is to protect people’s privacy online, while still offering companies the tools they need to do digital business. Google believes that the online community needs “to come together to develop a set of open standards to fundamentally enhance privacy on the web, giving people more transparency and greater control over how their data is used.”

To achieve this, they feel the need to move at a slower pace to be more responsible. Google wants that boths users and publishers are protected, by making sure that cookies are not replaced with any sort of individual tracking or fingerprinting, and that advertisers have enough time to migrate their service and preserve their business models. 

We must take time to evaluate the new technologies, gather feedback and iterate to ensure they meet our goals for both privacy and performance, and give all developers time to follow the best path for privacy. – Google Blog

They stated that key technologies will be deployed for Chrome late 2022 and start phasing-out third party cookies by mid 2023 ending late 2023. 

  • Google ads new feature that helps businesses display their information

Google is constantly updating and creating new tools to help businesses show more accurate and detailed information in Search and Maps so owners can easily connect with potential customers.

You can add details, such as contact information and opening hours, and create Posts to share updates, like special offers or new offerings, right from Google Search. Starting next week, you’ll also be able to create Posts about upcoming events including when and where they’re happening. Google Blog

New features allow businesses to change and share information directly from Search and Maps. They include:

  • Easily show your services: businesses can now use the Edit Profile menu on Search to display their services. It’s even possible to show specialties if you offer personal care services, for example. For restaurant owners that work with Reserve Google, they can enable online bookings through their Business Profile.

Digital Marketing Trends June 2021

  • Accept takeout and delivery orders: Google reported a 230% increase in food ordering since last year. To adapt to this demand, Order with Google allows businesses to accept takeout and delivery orders through their Business Profile. Restaurants can also update their menus directly on Search and Maps.

Digital Marketing News June 2021

 

  • Automatically update your inventory: Google Searches for “who has” + “in stock” have grown by more than 8,000% year over year, which shows that shoppers are searching for products online before they head to the stores. As a response to this, eligible retailers in the U.S will be able to “get all their in-store product inventory automatically added to their Business Profile by signing up for Pointy from Google right from Google Search”. With this tool you can scan your products and they are automatically added to your Business Profile.
  • Brave search engine launches public beta

Creators of Brave, the browser that puts user’s privacy first, have launched Brave Search Engine in a global public beta. They have announced it as a “real alternative to Google” that’s private, transparent and doesn’t surveille users.

Brave Search Engine Digital Marketing News

Brave’s search engine works completely independently from Google, it uses its own independent index of the web. It’s available for desktop and mobile devices in any browser at search.brave.com

This search engine doesn’t collect user data which makes it impossible to sell, share or lose. They also claim to offer real transparency by not using any type of “secret algorithms” to show search results: We rely on anonymous community contributions to refine results, and community-created alternative ranking models to ensure diversity. 

The engine was developed by the former Cliqz Team as the company announced back in March of this year. 

2. Marketing Tech Updates

  • Google Integrates with WooCommerce for easy Product Uploads

WooCommerce has launched an extension that allows sellers to upload their products to Google for free. This means that online retailers will have the opportunity to get discovered by more shoppers through Search, Shopping, Images, and YouTube.

By connecting a WooCommerce store with Google Merchant Center, all products and their information will be listed on  search results on Google. All the product’s details will be automatically updated when any changes are made on WooCommerce. 

It’s completely free to list products in the Google Shopping tab, and retailers also have the option to pay for ads if they wish to have more visibility. 

Through the new Google extensions, sellers have total control of their products listing, performance and analytics without needing to leave the dashboard and the opportunity to reach more users without extra work. You can get the extension here!

  • Google Announces New Ads Creative Studio

With the intention of offering designers, agencies and brands better ways to work and create ads, Google has announced the launch of Ads Creative Studio. A platform to unify all of Google’s creative advertising tools. 

The objective is to help creative teams increase productivity and to simplify the process of designing compelling ads. Google says on their blog that “Ads Creative Studio will bring together a number of creative tools previously found across products like YouTube, Display & Video 360 and Campaign Manager 360. “

Ads Creative Studio features include:

  • Director Mix: this feature allows to create different versions of a YouTube video for different audiences with swappable elements.
  • Dynamic display and HTML5 tools: they allow you to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.
  • Audio Mixer: that allows you to create tailored audio ads for Display & Video 360.
  • Shopify rolls out Product Updates for Shopify Developers

This month Shopify announced a series of updates for developers:

  • Subscriptions support for PayPal Express: the launch of this feature represents the first additional payment gateway support after Shopify Payments with the hopes of offering support to more sellers around the world. 
  • Partner-initiated app refunds: before this update, partners had to contact Shopify Support to issue refunds. Now, they can handle them directly through the Partner Dashboard.
  • VAT changes for ecommerce purchases made within the EU: in order to help merchants comply with changes made to tax regulations for ecommerce purchases made within the EU, Shopify is adding new options to the tax settings. 

3. Social Media Marketing Updates

  • Twitter is adding Subscribe Button to profiles for Newsletter Signups

In January 2021 we shared the news about Twitter acquiring newsletter platform Revue to help content creators share and monetize their work. As it was to be expected now Twitter is adding a new Subscribe button to profiles so people can sign up to newsletters. 

Twitter Subscribe Button Digital Marketing News

The button will appear on the user’s profile next to the mutual followers section. When signing up, the subscriber will receive a message letting them know that their email address will be sent to the newsletter owner and have the chance to take a sneak peek at the content before finally agreeing to sign up. 

This new feature will be available to all users that have a Revue account. 

  • Instagram Announces New Features for Creators to Make Money

Instagram has become a business platform for a lot of people. With this in mind, they have announced the launch of three major new features to help content creators make money: Creator Shops, affiliate commerce, and a “branded content marketplace.

  • Creators Shop: creators shop is designed for those who want to sell products using their personal profiles. It can be done in two ways:
    • Existing products can be linked to both personal and business accounts
    • New shops can be set up through the Instagram app linking their account to one of Instagram’s merchandise partners: Bravado/UMG, Fanjoy, Represent, and Spring. This feature will be available for creators in the US at the end of the year.

Instagram Creators Shop Digital Marketing News

  • Affiliate Commerce: this program aims to help creators gain a commission payment within the app when they generate a sale for a brand through a post in their accounts. It will feature a label indicating users that they will support the creator with their purchase.

Instagram Affiliate Program Digital Marketing News

  • Branded Content Marketplace: this feature is designed to help brands connect with content creators and influencers that match and align their work. Head of Instagram, Adam Mosseri said “We should be able to help brands find creators that are uniquely aligned with the work they’re trying to do and vice versa. If we can help with matchmaking, we can help drive more dollars to the smaller creators who can do amazing work for brands.” 
  • Facebook Launches 4 New E-commerce Features 

Facebook is introducing new features to help online shops reach more people, get their products discovered and increase sales:

  • Facebook Shops in More Places: online shops can now choose Marketplace as an additional channel to Shop tabs on Instagram and Facebook to sell their products. 
  • Customer reviews: customer ratings will be expanded to products in Shops on Instagram with photos and videos from the community.

Social Media News Facebook

 

  • Personalized shop ads: Facebook is launching new ads to personalize customer’s shopping experience and send them to curated collections based on their shopping history where they are most likely to make a purchase. 
  • Expanded Access to AR Try-On Feature: Facebook is developing APIs to help more brands have access to augmented reality features that bring the “in-shop” experience to users online. They are also adding AR to some types of ads to encourage people to try on suggested products. 

AR Facebook Shopping

Which digital marketing news from June 2021 surprised or interested you the most?

Make sure to also read: 

Digital Marketing News, Insights and Updates from May 2021

Time is going by so fast it’s almost impossible to keep up with all digital marketing news and updates for every month. Google always keeps us on our tiptoes with constant updates, changes and new features for all of its products, new marketing tech is being developed every day and social media is a complete universe on its own. 

But don’t despair! As every month, we are to gather and sum up for you the most relevant:

Digital Marketing News, Insights and Updates from May 2021

1. Search Marketing Updates

Google previews MUM

The biggest news from Google this month is the preview of MUM. It stands for Multitask Unified Model and this new tech was showcased mid May by Google’s Prabhakar Raghavan at Google I/O. 

Since 2019 Google’s search algorithm to understand queries has been powered by BERT, an extension of Natural Language Processing. This algorithm helps searches deliver accurate results by asking questions more similar to the way we talk naturally, instead of trying to think what type of keyword or phrase will actually give us the answer we’re looking for. 

Google has now announced the preview of MUM: a new tech 1,000 times more powerful than BERT. The biggest and most important difference is that MUM can multitask to help deliver more information: it’s trained in 75 languages and it’s multimodal, meaning it can understand information across text and images. 

According to Google, they have discovered that it takes an average of eight searches for users to get the information they want and complete a complex task. With the development of MUM they aim to solve this issue and help users get things done with fewer searches. Google says:

Imagine a question like: “I’ve hiked Mt. Adams and now want to hike Mt. Fuji next fall, what should I do differently to prepare?” This would stump search engines today, but in the future, MUM could understand this complex task and generate a response, pointing to highly relevant results to dive deeper. 

Google’s mission has always been to make information more accessible to everyone. They have already started running internal pilots with MUM and says to be very excited about how this new search technology can improve Google products and user experience. 

Google’s launching new features for smart bidding

Google is rolling out new features for Smart Bidding to make marketers life much easier, better manage their bidding strategies and improve campaign performance. 

  • Top signals for Target ROAS and Maximize conversion: Top signals highlight some of the dimensions in which the bid strategy is automatically optimizing the bids depending on likelihood of users converting (device type, location, day of week, time of day, keywords). They currently report for campaigns that use Target CPA and Maximize conversions, with the launch of the new features, they’ll be available for search campaigns using Target ROAS and Maximize conversion value.
  • Seasonality adjustments at manager account level: Smart Bidding takes into account seasonality to improve the performance of the campaigns. However, for specific times such as big sales or product launches, the adjustments had to be made manually for each individual account. With new features Google makes it possible to set them at the manager account level. 
  • Maximize conversions with recommendations: Google will be showing new opportunities to opt into maximize conversions on the Recommendations Page: “These recommendations will show for eligible Search campaigns and can help you get more conversion value within your budget.”

Google Ads Maximize Conversions

  • Target Impression Share simulators to predict performance: up until now Simulators to help understand how target bid and budget changes could affect campaign performance, were only available for conversion and click-based bid strategies. With the roll-out of new features they are expanding to Search campaigns using Target Impression Share.

New ad formats for local campaigns on Google

At its annual Google Marketing Livestream, they announced the launch of new formats for local ads campaigns: 

  • Auto suggest ads: one of the new formats is called Auto Suggest Ads, which show ads based on the user’s location. When a user searches for a product or service in Google Maps, the auto suggest will show an ad of a nearby advertiser.

Google Auto Suggest Ads

  • Navigational ads: these new types of ads will be shown on the user’s screen when using Google Maps driving directions. So when a user is driving towards a destination, an ad of a nearby local business will appear on the screen and the user will have the option to add the destination to the route.

Google Navigation Ad

  • Similar destination ads: another new ad format is Similar Destination Ads. They will show when a user searches for a local business and it’s closed at the time of the search. Google will then show a similar business with the tag “Similar and Open”. 

Google Similar Places Ad

All new three ad formats will be available for local ad campaigns globally in the second quarter of this year.

2. Marketing Tech Updates

Microsoft Advertising announces Unified Smart

Acknowledging the importance of having a strong online presence for any business and how challenging it can be to manage it successfully, Microsoft has launched Unified Smart campaigns: a unified solution to manage social media presence and search advertising

With Unified Smart campaigns platform you can:

  • Run ads: this new solution allows you to run ads on both search engines with Microsoft Advertising and Google Ads, as well as social media platforms Facebook and Instagram. 
  • Manage social media: Unified Smart allows to publish, like and reply comments on Facebook, Instagram, LinkedIn, and Twitter.

Microsoft Unified Smart Campaign

 

  • Reporting: additionally to being able to manage campaigns across channels in one single place, publishers can also see reports of search and social media in one place.

Microsoft Unified Smart Campaigns

  • Automate and optimize with AI: you can create ads, let them run for a while and then watch how AI creates additional ones for you, optimizing your campaign results. The same way you budget will be distributed by AI across channels to help you get the best ROI. 

The most interesting thing about the new Microsoft solution is that it is free to use. There are no charges, service fees or commissions. You only have to pay when someone clicks on your ad. That’s what makes Unified Smart campaigns so interesting for new and small businesses that wish to handle their campaigns all in one platform. 

Google expands its shopping integrations

Google is always considering its users needs and is now rolling out shopping integrations with WooCommerce, GoDaddy and Square. During the Google I/O they announced that they want to help retailers and consumers connect and build lasting relationships, hence the new integrations.

This open ecosystem approach means that retailers will have even more ways to get discovered across Google, and shoppers will have even more choice.

Retailers that use any of these e-commerce platforms will now be able to show their products for free across Google. A few days earlier Google announced the Shopify integration and has now revealed the expansion to the other platforms.

Digital Marketing News Google Shopping

The aim is to help people discover new and easier ways to shop, and to offer retailers more options to connect with their customers. Google says that “As this generational shift to e-commerce accelerates, having a digital presence is just the minimum — it’s now imperative for you as a retailer to stand out and speak directly to your customers.“

Zoom announces all-in-one events platform

The popular video conferencing platform Zoom has announced the launch of Zoom Events, an all-in-one solution for digital events. It is scheduled to be launched this summer and it will combine features from Zoom meetings, chat, and webinars.

One of the interesting features is that you will be able to produce ticketed, live events for audiences of all sizes. All the process of organizing, managing and billing the event can be done in the platform, as well as keeping track of registration and attendance. 

The possibilities Zoom Events present are endless. You can host internal and external events for companies and businesses of all sizes. Conferences, classes, product launches and pretty much anything that has a space in the virtual world. 

This initiative finds its roots thanks to the on-going growth of virtual meetings during Covid-19 pandemic times. Zoom understands that digital events have found their way into our daily lives and it’s trying to make it as easy as possible for big and small businesses to adapt to this new reality and offer customers the best experiences they can. 

 3Social Media Marketing Updates

Snapchat launches Public Profiles for Businesses

Snapchat had already launched Public Profiles for Creators, Shows, and Snapchatters and has now opened the doors for Business with Public Profiles: “Public Profiles for Businesses has launched on Snapchat, giving brands of all sizes a free, permanent home for all of their unique Snapchat content.”

snapchat-public-profiles-social-media-marketing

Public Profiles for businesses offer brands the opportunity to house all of their unique content in one discoverable place. Some of the most important features include:

  • Native store: you can link your Shopify ecommerce store to your Snapchat profile so users can browse products and even buy through the “Shop” feature. 
  • Highlights: you can permanently showcase some of your content on your profile so that new users that visit for the first time get to know your business. 
  • AR lenses: you can now publish lenses to your Public Profile so that snapchatters can discover them and engage continuously with them. 
  • Public stories: so you can share any type of content of what’s happening behind the scenes of your business. 

With this new feature Snapchat is looking to catch up with businesses’ needs on social media nowadays by offering tools that allow them to engage and connect with their audience. 

New messaging features for Facebook and Instagram

New features are coming to Facebook and Instagram DMs to give users the opportunity to express themselves better with additions that go from new themes to the ability to reply to messages with photos or videos.

Facebook messenger new features

  • Chat archives: users can now clear their inbox without deleting chats for good. With a swift “swipe to archive” option it’s possible to keep everything tidy and then access inactive chats in the future if need be. 
  • Tap to record: for all those audio-lovers out  it’s now possible to record voice notes hands-free. With just one tap is sufficient to begin recording, and one tap to finish. This feature will be available also for Instagram in the future.
  • New themes: new themes to customize chat screens are now available for both Messenger and Instagram DMs.

Digital Marketing News Social Media Marketing

Instagram DMs new features

  • Visual replies: Instagram has made it possible for users to answer direct messages with a photo or video they can take in the moment or choose from their camera roll. At the moment this feature is only available for iOS.

Instagram Visual Replies Social Media Marketing News

  • Inbox seen states: users can now see from their inbox when someone has already read their message. This was only possible before when opening the chat. 

Twitter acquires Scroll

Scroll is a subscription based service that removes ads from new sites. From some time now Twitter has been focusing on offering content creators means to grow and monetize their content on the social media platform. 

With this in mind, most recently they acquired Scroll, a platform that removes ads from new websites for a monthly fee. The service will be integrated with Twitter into a subscription service they plan to launch in the future. 

Twitter’s VP of Product said, “As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content.”

It seems that Twitter aims by this new acquisition is to offer users a subscription model to access an ad-free timeline by sharing revenue with content creators. 

Digital marketing news from May 2021

There was a lot to note and learn from the digital marketing world during the month of May. It was eventful and filled with very interesting updates to keep an eye out. 

What did you find most interesting?

If you wish to read something else, check out:

Digital Marketing News, Insights and Updates from April 2021

April was an eventful month for digital marketing. As always Google launched a number of interesting features for Search, Maps and Web Stories while social media platforms continue to keep us on our toes with new updates to compete with ClubHouse app.

We’ve summed up the most important:

Digital Marketing News, Insights and Updates from April 2021

1. Search Marketing News

  • Microsoft rolls out new price comparison beta

Microsoft has announced a number of new features for Microsoft Advertising. One of the most interesting ones is the price comparison that allows sites that use Microsoft shopping features to be eligible to show in the flyout panel that delivers discount codes. 

Microsoft Price Comparison

The price comparison will appear within the toolbar of the panel when users browse and save a product on Edge or Collection. They would have to click on it to view the price comparison results. 

This new feature by Microsoft is so interesting for retailers because they can offer relevant information to their target audience while they browse other retailers’ sites and with no extra effort from their part. The listing will grab the information from existing catalogs from Microsoft Merchant Center which means no additional work is required from businesses that already have created shopping campaigns. 

The cherry on top is that, since this new feature is in beta testing, Microsoft won’t charge advertisers for the clicks they obtain through price comparison! Right now it’s only available on desktops in the US on Edge browser. 

  • Google adds 3 new travel-oriented features to search results

Google is very well-known from listening and adapting to users’ needs. That’s why due to a recent increase in travel related queries, they have announced to add 3 new features to search results in the intent of helping people plan their next vacation during pandemic times. Google stated: 

As vaccines become more available, many people are eager to start planning vacations again. We’re seeing more searches for travel-related destination information — like travel restrictions by country and where to travel, which both recently hit all-time highs. 

When looking for travel information like hotels, flights or things to do, Search will show results regarding Covid-19 related advisories on destination. Additionally, they’re adding more detailed information regarding if you need to comply with quarantine requirements or show test results proof.

Google Ads 3 Features to Search Travel

If users are logged in their Google accounts, they can choose to receive email notifications about restrictions updates from their selected destination by toggling “Receive an email if this guidance changes.”. These updates are country specific and will include information regarding any change on lifted or reduced restrictions. 

  • Google lets users talk directly to them to fix indexing issues

As we said earlier about Google: they always have users in mind. That’s why they created a new feature that allows webmasters to communicate with them to solve indexing issues they can’t figure out by themselves.

Google Report Indexing Issue

Webmasters can now get directly in touch with Google’s search team to report any indexing problem they can’t find an answer to in the “community forums and support documentation.” The new feature is accessible in the footer of the URL inspection help document and indexing coverage report document,  as a pilot only in the US.

Webmasters that want to access the reporting issue form need to have a verified Search Console account. Once there, they’ll need to answer a series of questions that try to help the user fix the issue by himself step by step before submitting to Google.

Digital Marketing News April 2021

This solution is aimed to help SEOs fix indexing issues that aren’t related to quality or technical issues within the website, but rather with Google Search. 

2. Marketing Tech Updates

  • WordPress plugin for Google Web Stories Updated

Even though there’s still some debate on whether web stories are worthy of our time and effort or not, new features keep coming and Google has updated their official Google Web Stories WordPress plugin with a feature that allows to embed content on webpages.

Google Web Stories WordPress Plugin

The plugin had many options available for content creators, but the ability to embed web stories was still missing until now. The new feature allows to do this very easily and also offers the possibility to embed web stories from other sites.

The process is very simple:

  • Insert a Web Stories block

Digital Marketing News April 2021

  • Select the type of Web Stories you want to to embed:
    • Latest Stories: display the most recent stories. The list will update automatically as new stories are published.
    • Selected Stories: display a list of handpicked stories.
    • Single Story: embed one single story by URL.
  • Choose if you want to to display the Web Stories as a carousel, a grid, or a list.
  • WordPress wants to block Google FLoC

Google’s FLoC (Federal Learning of Cohorts) solution for a cookieless internet has been raising some eyebrows. Even though Google has stated that this new tracking system is safe and much less privacy-invasive than 3rd party cookies, some don’t agree. 

Recently WordPress made their opinion very clear and proposed to block Google’s FLoC by default on all websites created with the platform. WordPress considers Google’s alternative for third party cookies a security concern:

Why is this bad? As the Electronic Frontier Foundation explains in their post “Google’s FLoC is a terrible idea“, placing people in groups based on their browsing habits is likely to facilitate employment, housing and other types of discrimination, as well as predatory targeting of unsophisticated consumers.

This is in addition to the privacy concerns of tracking people and sharing their data, seemingly without informed consent – and making it more difficult for legislators and regulators to protect people.

This is a proposal from a WordPress developer and website admins who do want to allow FLoC on their site, can override the code. Google said that they appreciate the community taking part on this initial test of their proposal and that they will adjust accordingly to all the comments received. 

  • HubSpot acquires media company The Hustle and expands their CRM Platform with the launch of Operations Hub

The giant CRM platform announced they signed an agreement to acquire The Hustle, a media company that produces newsletter, podcast, and premium research content. Their objective is to keep offering their community very valuable and relevant content through a more diverse set of media:

For many customers, their first introduction to HubSpot is through our educational blog, Academy, and YouTube content, not our software (…) By acquiring The Hustle, we’ll be able to better meet the needs of these scaling companies by delivering educational, business, and tech trend content in their preferred formats.

With this move they show they’re listening to their audience and giving them what they want. HubSpot is betting for content marketing as their main strategy to reach out and get in touch with their target: entrepreneurs, startups, and scaling companies.

Hubspot Operations Hub

Keeping up with this in mind, they also announced they are expanding its suite with the launch of Operations Hub. The objective is to make companies’ lives a little easier by automating processes, unifying data and aligning teams’ purposes. 

With Operations Hub, users can unify customer data in a connected CRM platform, automate a host of time-consuming tasks, maintain a clean database with ease, and ultimately, play an active role in shaping their company’s strategy. 

 With the Operations Hub they want to include operations teams to the heart of the platform and help companies have seamless inner interactions. Hubspot believes that companies have to run better on the inside in order to offer a great customer experience, and the way to do so is for team members to work together in a unified CRM.

Operations Hub joins CMS Hub, Marketing Hub, Sales Hub, and Service Hub as part of the HubSpot CRM platform.

3. Social Media Marketing Updates

  • Facebook and Instagram let business schedule stories

Last September Facebook introduced Facebook Business Suite. It’s an all-in-one platform designed for businesses to manage their social media activity from Instagram, Messenger and Facebook. Since the launch new features are being added constantly.

More recently a new capability was added in which businesses are now able to schedule stories on both Instagram and Facebook. Scheduling posts has always been a desired feature for any social media manager, since it helps plan ahead, save lots of time and maintain community engagement.

Facebook Business Suite Schedule Stories

By going to “Create Story” on Home, or by navigating to the “Posts & Stories” tab on the Business Suite app on iOS,Android or desktop, businesses can create and schedule stories very easily. 

It doesn’t end here. Facebook also added a feature that allows users to edit scheduled posts. If users wish to, they can access the “Scheduled Posts”section, select the post they wish to edit, choose “Edit Post” , make the changes and save it. In some time, they will also add a feature to Create and Manage Albums and Save Posts in Drafts. 

  • Reddit announces Clubhouse competitor Reddit Talk

Clubhouse appearance has shocked the social media world and now almost all platforms are preparing to launch their own version of the audio-only chat rooms wonder. We already talked about Facebook’s option, Twitter Spaces and now it’s Reddit’s turn with Reddit Talk

Reddit announced the intention to join the only-audio social media hype with their own version. It seems to be in very early stages of testing periods but the platform has invited moderators to join a waiting list, which indicates that they are moving pretty fast on the subject.

Reddit Talk Digital Marketing Updates April 2021

The moderators will be able to start talking immediately and they can invite redditors to participate as listeners. It will be available for both Android and iOS devices unlike Clubhouse which is only available for iOS with many interesting features:

We’re testing ways for hosts to customize the look and feel of Reddit Talk through emojis and background colors. Redditors can change their avatar’s appearance to fit the talk as well. We’re also exploring features to support AMAs and other types of conversations.

Moderators will have complete control over the rooms, being able to invite, remove and mute listeners. Reddit is really focusing on creating a complete experience for each room. 

  • Twitter launches test of a new profile type called Professional Profiles

The new Professional Profiles will provide businesses a new way to present themselves on the social media platform:

Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months.

Twitter Professional Profiles

This new layout for professionals shows different information than regular profiles. It includes address and contact information and other elements like products displays, image galleries and business categories are being developed for the future. 

They’re starting to test with only a handful of businesses while taking notes to make the new Professional Profiles exactly what Twitter users expect them to be. 

To sum up!

It seems to be like digital marketing news from April 2021 are all tied together by the common thread of complying with users expectations and improving user experience. Google, HubSpot, Twitter and Facebook updates are all aiming into pleasing people’s needs with features that help them improve their working processes. 

Which new feature or update caught your attention the most? 

Make sure you check out:

Digital Marketing Insights from October 2020

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