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Digital Marketing Insights from August 2020

Related articles

  1. The key Digital Marketing Insights from 2019 to 2020
  2. Digital Marketing Insights from January 2020
  3. Digital Marketing Insights from February 2020
  4. Digital Marketing Insights from March 2020
  5. Digital Marketing Insights from April 2020
  6. Digital Marketing Insights from May 2020
  7. Digital Marketing Insights from June 2020
  8. Digital Marketing Insights from July 2020

Hi again! Updating you with the most recent trends, events, and updates within the digital marketing world. In this post, we are covering all the important updates that took place in August.

1. Search Marketing Updates August 2020

Google Organic Algorithm Updates

August 2020 has been a quiet month if you don’t count the SEOs bracing themselves for not one but two Google search glitches that happened on August 10th and August 15th. The first one especially had a major impact on the results for a brief period of time. Luckily things were back to normal shortly in both instances.

Google upgrades Activity Cards for shopping, product, recipe, and job searches

Google always finds new ways of delivering what people are searching for in the most convenient way. Their newest addition is the search activity cards.

  • Shopping Cards

Many online shoppers go through various articles, reviews, and benchmarks before purchasing a product. This feature allows them to see relevant products from previous searches together and compare them easily.

Shopping 2

  • Jobs Cards

Jobs card touches a pain point of every job seeker. It allows you to filter out newly posted job posts from the ones that you’ve already seen. This ends going through the same posts every time you do a search. Now, you’re always up to date.

Jobs Activity Card 1

  • Recipes Cards

Whether you make the same recipe frequently or you’re on a quest of trying every Lasagna recipe out there, Google has you covered. They show you the previous recipes you searched for and other relevant ones based on your query with thumbnails.

Recipes Card Gif

Google Ads Updates

Google announces the plan to add Lead Form Extensions to Display Campaign later this year

A research done by Google back in March suggests a third of online shoppers prefers to shop from business that allows a wide array of options to contact them. Lead Form extensions are a considerably way to capture leads.

This new feature generated powerful results in Jeep’s cases as they saw 10x growth in their completed forms with their Korea branch. This makes sense as these forms enter the shopper journey when the attention is captured and the intent to buy or at least to explore is high.

Jeep Gif

The good news is the Lead Form Extensions will be available for display campaign later this year.

Easy import for offline conversions

Most of the time a buyer’s shopping journey is not as seamless as marketers would like to simplify with their funnels. It is often we see that the product discovery and vendor comparison is done online but the actual purchase takes place in the brick and mortar world.

Google makes it easier to import offline conversions to your CRM. Now vendors can bridge the gap in their CRMs in cases where a journey started with a click on an ad or call from that add. It sounds like a great way to understand what kind of ads work and drives acquisition beyond the online world.

ZenBusiness, a company that helps other businesses, experienced a 400% increase in customer acquisition year-over-year when the utilized the offline conversion data with the Smart Bidding feature to single out and target high-intent customers. 
There are specific instructions for those who use Salesforce Sales Cloud and Zapier.

2. Marketing Tech Updates August 2020

Chatbots

Although Chatbots are not new, they’re gaining momentum and it seems they’re here to stay. As in most cases marketers want to automate the grind work with chatbots. 

Drift - Demo-Bot

 

Some of the things including a Chatbot  in your omnichannel strategy are as follows:

  • lead generation
  • lead qualification
  • lead nurturing
  • increased engagement
  • faster one-touch sales
  • traffic segmentation
  • scheduling meetings
  • sharing short surveys
  • and more…

 The aim is not to remove the personal touch out of the interaction. The aim is to save time, engage prospects, and help those who seek instant communication with a conversational approach.

3. Social Media Marketing Updates August 2020

TikTok introduces analytics

This month TikTok launched its analytics page for the Pro accounts. The analytics page provides an overview of historical performance analytics such as video views, profile views, and the number of followers.

The content section shows the trending videos you have and view numbers for the past 7 days. The followers section on the other hand help tracking the audience growth and the number of likes, shares, and comments.

tik tok analytics

Instagram challenges TikTok with Reels

TikTok has been dealing with being deemed as a potential threat to US national security. As if it wasn’t enough, now things got, even more, rockier for the Chinese app with Instagram’s new feature launch, Reels. Instagram wants to broaden its capabilities in the short-content sphere.

Reels give you the chance to create and edit 15-second multi-clip videos with audio, speed setting, and AR effects.

These were the things that happened in Digital Marketing in August 2020. You can also read all updates on Digital Marketing Insights page.

The key Digital Marketing Insights from 2019 to 2020

2019 was a year full of new trends, events and updates within the digital marketing world. In this article, we are going to take a look at what happened in 2019 and what kind of insights you can use in 2020 for your advantage. We will do this based on the following topics:

1. Search Marketing Updates of 2019

When it comes to search marketing, a bunch of things changed in 2019. Let’s first take a look at the Google algorithm updates, because they definitely had a big impact on search marketing in 2019.

Google Organic Updates of 2019

  • Google Search March update

The first update of 2019 was a big one. The update mainly affected YMYL (Your Money or Your Life) websites. Google started favoring websites that are more trustworthy, especially when people search for sensitive keywords. 

  • Google Search June update

In this update, Google started showing video carousels a lot more. In 61% of the searches, a video carousel will show up now. Also some news sites got affected. Google raised the quality bar for news content. 

  • Google Search September update

The last core update in 2019 was one that again gave more priority to video content. YouTube even overtook Wikipedia in the US Google Index. This means that video content is very important for your SEO.

  • The BERT algorithm

BERT is an open-sourced technique for natural language understanding. This update should improve the understanding of queries, especially the longer spoken or written queries. 

These were the major updates that Google rolled out in 2019. The conclusion is that authoritativeness, expertise, and trustworthiness are the most important factors in your content to show to Google. And since the showing of video snippets have massively increased, video content is more important than ever.

Google Ads Updates of 2019

Pay-per-click advertising has changed digital marketing forever. In 2019, Google said that it has generated 32.6 billion in revenue from advertising, which is an increase of 16%. Google Ads is still increasing and that is why it is important to look at what happened with Google Adwords in 2019.

  • Removal of average position

Google removed the average position metric from Google Adwords because it does not tell the whole story. When you have the first position, it does not mean that you are shown at the top of the SERP. Organic searches could be on top of you for instance. So because of this Google decided to favour other metrics.

  • Evolution of phrase and broad matches

In 2019, Google announced that phrase match and broad match modifiers now also show to same-meaning variants like synonyms and paraphrases. This means that your keywords can show up for more queries, that have similar meanings. Google is saying it did this because the intent behind a query is more important than the semantics within a query. 

  • New affinity audiences and in-market audiences

In October, Google added two brand new audiences: seasonal event segments for in-market audiences and affinity audiences. With in-market audiences you can now target your ads to exclusively users that actively search for products or services like yours. With affinity audiences, you can target people that have shown an interest in a particular topic. 

  • Bumper ad creator

Lastly, Google introduced a bumper ad creator for everyone. Not every business has the resources to produce professional videos. So that is why you can now create a series of six-second Youtube Ads in a very easy way. Perfect if you do not have the resources to do this yourself. 

These were the major updates that Google Adwords released in 2019. There are some other updates that we did not mention here. You can find a full list of the biggest updates in Google Ads on Google Ads Announcements.

2. Marketing Automation Updates of 2019

Marketing Automation has been becoming increasingly popular over the last few years, and as of now, on average 51% of the companies are using Marketing Automation according to Email Monday. CMOs are allocating one third of their budget in marketing technology. Also, according to Salesforce, the fastest increasing tech solutions are Artificial Intelligence (+155%) and Marketing Automation (+104%). 

  • Multi-Channel Automation Platforms

What is becoming more interesting now are Multi-Channel Automation platforms. These platforms offer the ability to create and execute contextual marketing campaigns in multi-channel and they  are hyper-personalized for each user. Companies that use omnichannel strategies achieve 91% greater year-over-year customer retention rates than a business that does not use it.

But how do you create an omnichannel experience for your customers? There are popular multi-channel platforms such as Salesforce, Infusionsoft, Hubspot for B2B and Frizbit for Marketing Automation for e-commerce. These would help you engage with your customers in multi-channel. 

  • Web Push Notifications

One of the other things that got hold of the marketing automation world is web push notifications. Through web push notifications, you can send personalised notifications to your customers on almost any web browsers like Chrome, Firefox, Safari and Microsoft Edge. This channel is very effective and profitable, because you can send messages even if the users are not on your website and bring them back. Some platforms such as Frizbit embedded it to their automation platforms so that you can use it as a retargeting channel. So you can trigger push notifications based on user behaviour and run personalised campaigns, in cart abandonment or form abandonment.

frizbit-automation-use-case-1-cart-abandonment-1-e1568110270768

  • Chatbots

In 2019, the usage of Chatbots has increased even more. Chatbots have also become more AI-driven, capable of handling complex human interaction with ease and are now taking over traditional conversational services.

Most companies prefer in-built chatbots on their websites as they facilitate enterprises in providing instant customer interaction. For instance, Slack and Twitter messaging platforms are preferred by majority businesses.

Messaging platforms like Facebook Messenger have had huge success with Chatbots since opening up integration for brands. Over 60 percent of users who received a chatbot ping on Messenger engaged with the message.

WhatsApp Business allows brands to integrate chatbots with their API, opening up a whole new avenue for brand-user engagement. With 1.3 billion active MAU’s, this is a tremendous opportunity for businesses big and small. 

The use of chatbots in business will evolve in the coming years – the design and architecture inevitably improving. So watch this space and keep a close eye on what happens through 2020 if you have designs on having your own chatbot in the near future.

  • Machine learning, AI and Hyper Personalisation

You are probably seeing it everywhere, Machine learning and AI. At the moment, it is the new world the marketers will benefit in many areas  from hyper-personalisation of messages to bid optimisation or from content creation to product recommendation. We will have smarter marketing platforms, which yield more returns and profitability. Now many tools have started implementing but we will have to wait a bit for a perfect solution for smaller to medium size brands.
When it comes to Artificial Intelligence (AI), it is a perfect way to hyper-personalize your message to customers. But there are also companies like Amazon, that use AI, to recommend products to their users that are most likely to appeal to them. AI is very promising so you should follow this development carefully so you can be among the first ones that use this technology to their advantage.

3. Content Marketing Updates of 2019

Content Marketing offers a tremendous opportunity for businesses to boost their results. You should do this by delivering valuable and relevant content to users. This can improve your online reputation, build a community and grow supporters of your brand. In 2019, a number of changes evolved. 

  • Video content

You are probably seeing it everywhere, video content. That is not surprising, because video is a highly engaging format for content. According to Forbes, 88% of the average user will spend more time on a website with a video than one without. And Hubspot is saying that 54% of consumers want more video content from a brand or business they support. So if you are not using video content in your content strategy yet, start using it now. 

Video Engagement Users

  • Podcasts

Podcasting has massively increased in popularity in the last decade. The amount of listeners has tripled in the last decade and it is expected to grow even more in the coming years. It is important though to not just start a podcast, but have an idea about what your goal is. Approach it as you do for the rest of your content efforts. 

  • Content for voice

With the big increase of voice assistant usage like Alexa and Siri, the way people search changes a lot. While before, people would search for, ‘time China’, people now with the usage of voice recording search for ‘what time is it in China?’. This means that it is important for content marketers to start adapting their content creation for voice searches. 

  • The state of content marketing

Backlinko analysed 912 million blog posts to understand the state of content marketing. This is what they found: 

  • Content marketing costs 62% less than traditional marketing
  • Long-form content got an average of 77.2% more links than short articles. 
  • Question headlines got 23.3% more social shares than headlines that don’t end with a question mark.
  • “Why” and “what” posts, as well as infographics, received 25.8% more links compared to videos and “How-to” posts.

4. Social Media Marketing Updates in 2019

In 2019, a lot changed on social media. Facebook had a massive redesign, Instagram got a new scheduling tool and LinkedIn expanded options for freelancers. 

  • Facebook

As reported by Pocket-Lint Facebook got a massive redesign, described it as a much cleaner, with more of an all-white look. It also has a dark mode now too.

This redesign is supposed to put an emphasis on Groups and Events, which have become two of the biggest reasons people visit Facebook on a daily basis. The means the News Feed is featured less, which is probably good news for users overall. 

  • Instagram

Instagram got a little less Insta with the new scheduling tool. You can now schedule feed posts and IGTV videos through Facebook’s Creative Studio. This new feature supports single and multiple photos along with videos. And you have the option to share it to your Facebook page as well. Once your copy and media assets are set, use the calendar to schedule the post. Hopefully the ability to schedule Instagram Stories is right around the corner.

  • LinkedIn

LinkedIn has expanded options for freelancers who use the platform. Now you can “find an expert” post option. To create a new “find an expert” post, you would go to post an update like normal, select the “find an expert” option, and then answer a few brief questions about the services and skills you’re looking for. This will help freelancers decide if they’re right for the job and if they should reach out in hopes of cutting down search time. “Find an expert” posts also stand out a bit more on your feed to draw extra attention.

  • Best Time To Post

During 2019, Sprout Social updated their best-times-to-post study. This is what it showed:

  • Instagram: highest engagement on Wednesday and Friday between 10:00 a.m. and 11:00 a.m. 
  • Facebook: highest engagement on Wednesday from 11:00 a.m. to 1:00 p.m.
  • Twitter: the best days to post are Tuesday and Wednesday.
  • LinkedIn: highest engagement on Wednesday between 9:00 a.m. and 10:00 a.m.

These were the things that happened in Digital Marketing in 2019. We also published a blog about what the marketing trends in 2020 will be. Check it out here.

7 Marketing Trends to Keep Track of in 2020

best

The year 2019 is almost coming to an end, and what a year full of growth in digital marketing it has been. This does mean everybody is getting ready for the year of 2020. In this light we summed up 7 trends in digital marketing that are going to take off in 2020.

1. Start Using Alternative Channels

Email is still the most prominent marketing channel to use. But marketing emails are being less and less effective. There are companies that have seen their click rate for emails drop by 9,4% in 2019. This doesn’t mean we won’t be using email anymore, email will still be a prominent tool to use in 2020 and beyond that. What we will need to do in 2020 is making use of the other channels which can increase the marketing performance. A multichannel communication strategy allows you to connect with more leads, as well as stay top of mind with your customers. The next thing is that emails easily get overlooked or lost in the rubble, by using multiple channel you will make sure not to get overlooked. I will sum up some alternative communication channels below.

  • Whatsapp Business: WhatsApp Business is a free app available on both Android and iPhone. WhatsApp Business makes connecting and interacting with customers easy by providing tools to automate, sort and quickly respond to messages.
  • Chat Bots: This piece of software can interact with users while they are browsing on the website just like live chat tools, but with much more logic inside. Chatbots can communicate in a normal manner with people and are able to answer the frequently asked questions they have. So why hire someone to answer their questions while you can have a personalised service that is way cheaper.
  • Web Push Notifications: Web push notifications are messages that are sent through a browser while the users are not on the website. You only have to opt-in to them to start receiving them, they can be send from both mobile and desktop devices. You can learn more about them on our web push notifications page.

2. Make Use of Multichannel Services

The amount of available marketing services is staggering, the average company has between 25 and 91 cloud services. This brings a lot of different problems with it, think about security for a second. That’s why a lot of companies are switching to multichannel services like Hubspot, Adobe Marketing Cloud, Marketo or Frizbit. Here you can take charge of different tools through one dashboard.

So, it’s expected that a lot of companies will be switching to an all-in-one marketing service that provides multichannel. It might be a good option for you too, we summed up some of the benefits for you.

  • Less integration effort and time
  • Faster page load time
  • Less data shared with 3rd parties
  • Flexibility on creating multi-channel campaigns

3. Expansion of Digital Marketing

According to the site TheDrum the global digital software industry will grow from $37.48 billion in 2017 to $74.96 billion in 2022 at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period that is from 2017 to 2022. The worldwide digital ad spending will observe a rise of 17.6%, i.e., up to $333.25 billion in 2019. However, it will keep on rising till 2023 according to Softwaresuggest.

According to a study by the US Small Business Administration, a company should spend 7-8% of its gross revenue on marketing depending on the industry. For the year 2019, 50% of that budget should be dedicated specifically for digital marketing. However, it must increase to 55% in 2020. Criteo states that by the year 2022, close to 87% of marketing budgets will be spent on digital marketing.

Although traditional TV still has the most viewers (43%), online streaming (35%) has risen in popularity in the past five years. To see a higher ROI, a blended strategy for advertising is the best bet. Traditional marketers advertise on both platforms for the best results.

According to emarketer Google is still the number one in digital ads with 36,2% of market share followed by Facebook with 19,2 % of market share.

4. Hyper-personalise Your Messages

Artificial intelligence has brought about the phenomenon hyper-personalisation, which enables more appealing and individualised communication with consumers.

Communication with consumers that is deeply personal and tailored to them is what keeps messages interesting and make consumers want to interact with you.

Hyper-personalised messages enhance the customer experience by tailoring to each individual’s preferences based upon user behaviour. More than simply including the customer’s name in an email, hyper-personalised campaigns utilise real-time data and user behaviour to create the most effective automated, individualised communication strategies. Take a look at the cart abandonment campaign from Frizbit in the picture, here you can see we included the name of the customer, the name of the product, and a picture of the product.

Hyper-personalised messages create a dynamic experience for customers, making them more likely to return to your website and interact with it. Real-time data and user behaviour are used in hyper-personalised marketing efforts to create the most relevant and effective communications with each customer.

frizbit-automation-use-case-1-cart-abandonment-1-e1568110270768

5. Make Automation Your Friend 
Next to hyper-personalisation, automation is going to play a bigger role next year because far too much time is put into manually created and delivered messages. In order to optimise efficiency and ROI, industries like e-commerce and travel would benefit greatly from automated messages through the high volume of customers. But not only them, a lot of other industries like SaaS, Media and B2B could benefit from them as well.

As automated messages are triggered by user behaviour, always the most relevant users receive it. That’s why both click rates and conversion rates are quite high. It is also time efficient because the messages are triggered automatically with user behaviour. This makes that you only have to set the scenario and template once and that’s it. There is no need to spend more time to write content of the and that’s why automation is time efficient.

6. Give Transparency to Customers

How a company handles the private data of their customers is vital for their success. In 2018, the GDPR policy was more actively enforced to ensure that companies handle customer data transparently.

Coredna also indicates that companies producing transparent and easy-to-digest information are likely to retain around 90% of their customers.

In short, In the future there will be more emphasis on this. Companies will have to give complete transparency of kind of data is shared.

Tips on how to be transparent

  • Honest communication to and with customers
  • Make sure that selling is not your only goal.
  • Respond immediately to concerns
  • Share news with your customers

7.  Get ready for Voice Searches

More and more people will start using smartphones with voice assistants though the massive growth in technology. Voice assistants can be handy for searching for certain places, reading specific texts loudly, and even sending text messages for you.

Voice search is also essential when using it for your business. It’s helping in the growth of voice search also raises the use of Artificial Intelligence.

Most of the people who are using search engines, use long sentences with specific keywords. In order to optimise the opportunity to be found in voice search results, use longer keywords and complete sentences. Also include any questions that people may ask concerning your products and provide detailed answers.

Hyper-Personalization

What is Hyper-personalization? How does it differ from traditional personalization?

hyper-personalization-difference

Artificial intelligence has brought about the phenomenon hyper-personalization, which enables more appealing and individualized communication with consumers.

Traditional personalization in customer engagement has been used commonly in email marketing. This mainly consists of simply including some static fields from the customer database to the email body, such as a customer’s name or salutation.

Hyper-personalized messages, on the other hand, enhance the customer experience by tailoring to each individual’s preferences based upon user behavior. More than simply including the customer’s name in an email, hyper-personalized campaigns utilize real-time data and user behavior to create the most effective automated, individualized communication strategies.

Frizbit enables optimal communication with customers by taking all of the available data points that take individual wants and needs into account. The hyper-personalization offered by Frizbit can provide you with behavior-driven marketing campaigns in multi-channel, that you will only need to setup once before you start bringing your customers back and start increasing your revenues. 


Hyper-Personalization Can Help You…

1. Compose individualized, appealing messages with dynamic parametersfrizbit-hyperpersonalization-laptopNot surprisingly, Frizbit allows you to address each of your users personally with their individual names included in your text. However, to take your campaign to the next level, Frizbit provides the ability to hyper-personalize your messages by using multiple dynamic parameters in both your text used and images displayed. Inviting, individualized language that makes use of the data points listed below will make your customers feel that they are valued, increasing re-engagement.

  • Product Data: Products or services previously engaged with their names, categories, images, prices, etc.
  • Purchase History of the User: Total amount spent, frequency of purchase, basket size, basket value, categories of products.
  • Time of Engagement: Last time of visit, last time of taking an action, how many specific actions they took in a certain period of time, how often they visit, registration date
  • Device Data: Device model, brand, operating system, version, browser used
  • Browsing History: Web pages visited, terms searched, filters and sorting selected, time spent and actions taken on the website.

2. Nail the timing

frizbit-hyperpersonalization-time
Hyper-personalization enables you to figure out when users would be most likely to engage with your company. With Frizbit, you can either set messages to be sent at a specific, repeated time or at a time triggered after a specified user engagement. This way, if you want John to receive a reminder for an event that occurs at 8 a.m. every Tuesday, he can, or if you want Jane to receive a message 24 hours after she last visited your site, she can, too.

3. Target based upon user behavior  

Screen Shot 2019-06-06 at 3.48.01 PM
Using hyper-personalization, you can make it so that certain user behaviors trigger specific messages. These can be sent to the users through the preferred channel at the time of the behavior or at a specified time after the behavior.  For example, a clothing website could individualize messages based off of what a user buys, how much a user has spent, or at what time a user has engaged the most. To prevent annoying your users, which may cause them to opt out of messages, Frizbit allows you to limit the number of messages received by a single user in a certain timeframe with the Frequency Cap feature and limit the lifetime of your messages with the Time to Live feature.

4. Use the preferred language of users

Screen Shot 2019-06-04 at 11.12.21 AM
Frizbit has the ability to pick up on the preferred language of the user based on the default language on his or her desktop or mobile device or the language they choose to use on the website. This way, whether one is an English or Spanish speaker in the United States, for example, your company can communicate with him or her in a way they will understand and appreciate.

5. Make use of users’ geolocation

Sapling-Round-Analog-Zone-Clock-Dial-E-Hands-S
Knowing the specific 
time zone, country, city and even the local area a customer is located in is important when it comes to effective communication. Taking advantage of this information will make it possible to send messages at the times in which your subjects will be most likely to engage. Also crafting your messages differently for each city or country will yield improved results in your campaigns.

6. Segment using demographics

frizbit-hyperpersonalization-people
Further segment users based upon the following demographics in order to communicate more effectively.

  • Name
  • Gender
  • Age
  • Civil status
  • Birthday

7. Choose the right channel

notiftypes

Whether a message is sent via email, text message, web push notification, or app push notification makes a difference in how it is perceived. For example, if you are sending a detailed progress update, an email would be the best route, but if you are reminding a customer about a sale ending in an hour, a quick text message would be the way to go. For registered users, you can use email and SMS, while non-registered users can opt to receive push or app notifications, so they do not feel invaded. With Frizbit, you can create automated and hyper-personalized campaigns in each of these channels, which will give you the freedom to choose which platform will work best for each message you wish to send.


With Frizbit’s hyper-personalization, you can create meaningful connections with your users through effective communication on a variety of channels. The artificial intelligence used will improve the reception of your products and services, increasing customer re-engagement. Register to Frizbit for an online demo to see how hyper-personalization can improve communication with your customers today!

Hyper-personalization & How to Incorporate it into Your Marketing Strategy

What is Hyper-personalization? How does it differ from traditional personalization?

hyper-personalization-difference

Artificial intelligence has brought about the phenomenon hyper-personalization, which enables more appealing and individualized communication with consumers.

Traditional personalization in customer engagement has been used commonly in email marketing. This mainly consists of simply including some static fields from the customer database to the email body, such as a customer’s name or salutation.

Hyper-personalized messages, on the other hand, enhance the customer experience by tailoring to each individual’s preferences based upon user behavior. More than simply including the customer’s name in an email, hyper-personalized campaigns utilize real-time data and user behavior to create the most effective automated, individualized communication strategies.

Frizbit enables optimal communication with customers by taking all of the available data points that take individual wants and needs into account. The hyper-personalization offered by Frizbit can provide you with behavior-driven marketing campaigns in multi-channel, that you will only need to setup once before you start bringing your customers back and start increasing your revenues. 


Hyper-Personalization Can Help You…

1. Compose individualized, appealing messages with dynamic parameters

frizbit-hyperpersonalization-laptopNot surprisingly, Frizbit allows you to address each of your users personally with their individual names included in your text. However, to take your campaign to the next level, Frizbit provides the ability to hyper-personalize your messages by using multiple dynamic parameters in both your text used and images displayed. Inviting, individualized language that makes use of the data points listed below will make your customers feel that they are valued, increasing re-engagement.

  • Product Data: Products or services previously engaged with their names, categories, images, prices, etc.
  • Purchase History of the User: Total amount spent, frequency of purchase, basket size, basket value, categories of products.
  • Time of Engagement: Last time of visit, last time of taking an action, how many specific actions they took in a certain period of time, how often they visit, registration date
  • Device Data: Device model, brand, operating system, version, browser used
  • Browsing History: Web pages visited, terms searched, filters and sorting selected, time spent and actions taken on the website.

2. Nail the timingfrizbit-hyperpersonalization-time

Hyper-personalization enables you to figure out when users would be most likely to engage with your company. With Frizbit, you can either set messages to be sent at a specific, repeated time or at a time triggered after a specified user engagement. This way, if you want John to receive a reminder for an event that occurs at 8 a.m. every Tuesday, he can, or if you want Jane to receive a message 24 hours after she last visited your site, she can, too.

3. Target based upon user behavior  Screen Shot 2019-06-06 at 3.48.01 PM

Using hyper-personalization, you can make it so that certain user behaviors trigger specific messages. These can be sent to the users through the preferred channel at the time of the behavior or at a specified time after the behavior.  For example, a clothing website could individualize messages based off of what a user buys, how much a user has spent, or at what time a user has engaged the most. To prevent annoying your users, which may cause them to opt out of messages, Frizbit allows you to limit the number of messages received by a single user in a certain timeframe with the Frequency Cap feature and limit the lifetime of your messages with the Time to Live feature.

4. Use the preferred language of usersScreen Shot 2019-06-04 at 11.12.21 AM

Frizbit has the ability to pick up on the preferred language of the user based on the default language on his or her desktop or mobile device or the language they choose to use on the website. This way, whether one is an English or Spanish speaker in the United States, for example, your company can communicate with him or her in a way they will understand and appreciate.

5. Make use of users’ geolocation

Sapling-Round-Analog-Zone-Clock-Dial-E-Hands-SKnowing the specific time zone, country, city and even the local area a customer is located in is important when it comes to effective communication. Taking advantage of this information will make it possible to send messages at the times in which your subjects will be most likely to engage. Also crafting your messages differently for each city or country will yield improved results in your campaigns.

6. Segment using demographics

Further segment users based upon the following demographics in order to communicate more effectively.

frizbit-hyperpersonalization-people

  • Name
  • Gender
  • Age
  • Civil status
  • Birthday

7. Choose the right channel

Screen Shot 2019-06-06 at 4.14.52 PM

Whether a message is sent via email, text message, web push notification, or app push notification makes a difference in how it is perceived. For example, if you are sending a detailed progress update, an email would be the best route, but if you are reminding a customer about a sale ending in an hour, a quick text message would be the way to go. For registered users, you can use email and SMS, while non-registered users can opt to receive push or app notifications, so they do not feel invaded. With Frizbit, you can create automated and hyper-personalized campaigns in each of these channels, which will give you the freedom to choose which platform will work best for each message you wish to send.


With Frizbit’s hyper-personalization, you can create meaningful connections with your users through effective communication on a variety of channels. The artificial intelligence used will improve the reception of your products and services, increasing customer re-engagement. Register to Frizbit for an online demo to see how hyper-personalization can improve communication with your customers today!

Privacy Statement

Last updated Jan 06, 2020


APPLICATION OF THIS STATEMENT

Users of Frizbit, Inc. and its subsidiaries and affiliated companies (“Frizbit”, “we”, “our”, and “us”) trust us when they come to our website or use our services. This privacy statement is to further that trust by being transparent with our privacy practices regarding personal information (as defined below) that we collect, use, share and secure from: (i) visitors to https://frizbit.com (the “Site”); (ii) users who register to use our online, web-based platform for push notification and analytics services (the “Services” and such users, the “Customers”); and (iii) users of our web applications (“Application(s)”).

This privacy statement is not intended to discuss the collection or use of personal information by a Customer’s use of the Services and does not apply to third-party websites, applications, or services that display or link to different privacy statements.  Because a Customer’s collection or use of personal information is specific to their use and implementation of the Services, please consult a Customer’s privacy statement or the written contract between a Customer and Frizbit for the Services for more information. For additional detail, please see the “End Users” section below and Cookie Usage page.

If you have questions or complaints regarding this privacy statement or our privacy practices, please contact us at compliance@frizbit.com.

INFORMATION WE COLLECT

We collect information, including personal information, in various ways when you use our Site, Applications and Services. As used in this statement, “personal information” means any information which, either alone or in combination with other information, identifies you as an individual, such as your name, mailing address, and email address.

Information You Provide Us

We collect information, including personal information, you provide us voluntarily. For example:

  • When you enter in your first and last name, email address, company name and password when you create an account to access the Services (“Account”) or otherwise enter similar information into forms or surveys on our Site or Applications.
  • When you enter information using your Account, including postal address, phone number, company name and credit card payment information.
  • Simply when you send us an e-mail.
  • If you tell us where you are (e.g., by allowing your devices to send us your location), we may store and use that information for internal analytics purposes.

Information Collected Via Technology

We automatically collect certain information via technology:

  • IP Address and Browser Information. When you visit our Site or use our Applications, some information is automatically collected. This may include information such as the operating system (“OS”) running on your device, internet protocol address (“IP Address”) (which may be used to obtain your geolocation), access times, browser type, language settings of the OS, and the website you visited before our Site. We also collect information about how you use Frizbit’s Site, Applications and Services, including the elements you have interacted with, metadata and other details about these elements, clicks, change states and other user actions.
  • Pixel Tags. In addition, we use “pixel tags” (also referred to as clear gifs, web beacons, or web bugs). Pixel tags are tiny graphic images with a unique identifier, similar in function to cookies (as noted below), that are used to track online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, pixel tags are embedded in web pages. Pixel tags also allow us to send email messages and determine whether those emails have been opened, to ensure that we are sending only messages that are of interest to our Customers. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by pixel tags to our users’ personal information.
  • Browser Local Storage: We also store data locally on your device to enhance the user experience on our Site. For example, browser local storage allows us to save the state of your current page so that when you return at a later time or refresh the browser, the page will remain the same. We may also use browser local storage to: (i) save a list of items the user last used on the Site or Services (such as events and properties the user selected) so we can display “recently viewed items”; or (ii) marking once a user has seen a tutorial, video, tooltip or onboarding flow so that the user only sees the content one time.
  • Mobile Services. We may also collect information from your mobile device, such as but not exclusively the first time the Application is opened and the type of device that is being used,  if you have downloaded our Applications. This information is generally used to help us deliver the most relevant information to you and improve our Services and analytics platform. Examples of information that may be collected and used include how you use the Applications and information about the type of device you use. In addition, in the event our Applications crash on your mobile device, we will receive information about your mobile device model and OS version, which allows us to identify and fix bugs and otherwise improve the performance of our Applications.

Access and Control of the Information We Collect

We recognize an individual’s right to control the type of personal information that is collected about them. Our Customers can view, edit, or delete their personal information at any time. Frizbit retains your personal information while you are a Customer and will delete your personal information upon request. Customers may also send requests for access to your personal information by emailing compliance@frizbit.com. Frizbit will respond to any request to delete Customer personal information. As discussed in the introduction, this privacy statement does not apply to the end-users tracked by our Customers. If you are a customer of a Frizbit Customer, please contact that Frizbit Customer for access to your personal information.

HOW WE USE INFORMATION WE COLLECT

In general, we use the information we collect primarily to provide, maintain, protect, and improve our current products and to develop new ones.  This may include collection to:

  • Facilitate the creation of and securing of your Account on our network;
  • Identify you as a user in our Services;
  • Improve our Services, Applications, Site and how we operate our business;
  • Understand and enhance your experience using our Site, products and Services;
  • Provide and deliver products and services you request;
  • Respond to your comments or questions and for our Support team to provide service;
  • Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages;
  • Communicate with you about promotions, upcoming events and news about products and services offered by Frizbit and our selected partners, and for other marketing purposes of Frizbit;
  • Link or combine it with other information we get from third parties, to help understand your needs and provide you with better service; and
  • Create stories for public relations
  • Protect, research, investigate and deter against fraudulent, unauthorized or illegal activity.

User Feedback

We often receive feedback and comments about our Services from users of our Services. If we choose to use your feedback on the Site we will request permission to include names of individuals. We may also include a profile picture along with your feedback.

Creation of Anonymous Data

We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance the content of our Services and improve Applications and Site navigation. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.

Profiling

When you interact with our Site by completing a form (such as a request for us to contact you, request for information on pricing, or downloading content) we will collect your personal information and analyze your information to build individual profiles. We use third party tools to help us build the profile by providing firmographics: company size and industry for example. These profiles will be used to help us predict future interest in our Services. The profiling is based on your activity on our Site such as what you are reading or downloading and is updated in real-time based on your activity on the Site.

Sharing of Information

We do not share your personal information with third parties without your consent other than:

  • Third Party Service Providers. With third parties who work on our behalf, provided that such third parties subscribe to the Principles (as defined below), have entered into an applicable data processing agreement, or provide at least the same level of privacy protection as required by the Principles or other applicable privacy regulations to offer the Services. These companies are authorized to use your personal information only as necessary to provide these services to you. These services may include providing cloud computing infrastructure, website crash reporting, and providing customer support or account administration. If you would like to see the list of third parties with whom Frizbit currently shares your information, you may request a copy of the list by emailing us at compliance@frizbit.com;
  • Lawful Requests. To comply with laws or to respond to lawful requests and legal process, provided that Frizbit will endeavor to notify you if Frizbit has received a lawful request for your information;
  • Protection of Rights and Property. To protect the rights and property of Frizbit, our agents, customers and others including to enforce our agreements and policies;
  • Emergency. In an emergency, including to protect the personal safety of any person; and
  • Corporate Restructuring. For the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets (business deals may include, for example, any merger, financing, acquisition, divestiture or dissolution transaction or proceeding). In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this statement.

USE OF COOKIES

Cookies are small text files placed on an individual’s computer by sites that the individual has visited. They are used to make websites work more efficiently and effectively and help us improve our Site, our marketing activities and your experience. Cookies may also provide information to the owner of a website about its users. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well. Specifically, we use cookies to see which areas and features are popular and to count visits to our Site. Most web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies or to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site and could remove cookies used to opt-out of tracking for the Services.

Frizbit uses cookies and similar technologies for several purposes, including:

  • Sign-In and Authentication. When you sign into the Site using your username and password we store an encrypted cookie on your device. This cookie allows you to move from page to page within the Site without having to sign in again on each page. You can also save your sign-in information so you do not have to sign in each time you return to the site.
  • Performance. Frizbit uses cookies for load balancing to help ensure that websites remain up and running.
  • Social Media. Portions of our Site include social media cookies or widgets, including those that enable users who are logged in to the social media service to share content via that service.
  • Storing Information for Purchases on the Site. When you seek to purchase one of our Services plans, we store the data in a cookie to remember the products and information you have added for purchase.

Third Party Cookies

In addition to the cookies listed above, third parties may also set cookies when you visit the Site. In some cases, that is because we have hired the third party to provide services on our behalf, such as payment processing for credit card billing. In other cases, it is because our web pages contain content or ads from third parties, such as videos, news content or ads delivered by other ad networks. Because your browser connects to those third parties’ web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services. To control cookies from those third parties, visit their sites.

 

END USERS

If you are a visitor of a Frizbit Enabled Site, this section applies to you.

Frizbit helps transactional online businesses to deliver automated and personalised engagement experiences to their end users on email, sms, push notifications and webhook channels and in return bring their customers back to their websites, recover conversions, and increase revenue on both desktop and mobile devices.

With respect to our Services, Frizbit collects information under the direction of its Customers (the data controller), and has no direct relationship with the end users whose personal information it processes.

The data that Frizbit processes for a Frizbit-enabled site is processed by us on behalf of our Customer, and our privacy practices will be governed by our Terms of Use, Data Processing Addendum or any other agreement agreed to and signed by Frizbit with our Customers, not this Privacy Policy. This section should always be read in conjunction with the specific Privacy Policy of the Frizbit-enabled site which will contain further details regarding the processing of your personal data by the Frizbit-enabled site.

If you are and end user of one of our Customers and would like more information on their use of your data, please consult the Customer that you interact with directly through their website. In order to learn more about the the data collected by our default browser agent configuration via cookies, you can learn more on our Cookie Usage.

Frizbit acknowledges that you have the right to access your personal information. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his or her query to the Frizbit Customer (the data controller) who will then provide instructions to Frizbit, if necessary.

We will retain personal information pursuant to our retention policy and will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

PERSONAL INFORMATION SECURITY

Frizbit maintains commercially reasonable administrative, technical, and physical safeguards to help protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration and destruction. However, no transmission over the internet is 100% secure. We encourage you to protect your usernames and passwords to help prevent anyone from accessing or abusing your accounts and services, including not using the same passwords for the Services that you use with other accounts.

Children

We do not intentionally gather personal information from visitors who are under the age of 13. If you are under the age of 13, you are not permitted to submit any personal information to us. If we learn that a child under 13 submits personal information to Frizbit we will delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us at: compliance@frizbit.com

YOUR INFORMATION CHOICES AND CHANGES

In addition to the choices outlined in other parts of this statement, you also have control over the following:

Email Communications. You may opt out of receiving promotional or marketing emails from Frizbit by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your Frizbit projects or our ongoing business relationship. If you are a European Union (“EU”)  resident, you will not receive marketing emails from Frizbit until you have agreed to opt-in to receipt of those emails.

Applications. You can stop all collection of information by an Application(s) by uninstalling the Application(s) or removing the installation codes and files from your platforms. You may use the standard uninstall processes as may be available as part of your device or via the mobile application marketplace or network.

Do Not Track Signals. Some web browsers may transmit signals instructing websites and other online services to not track information. There is no standard that governs what, if anything, websites should do if they receive these signals. Frizbit currently does not respond to such browser signals or similar mechanisms instructing not to track information. If and when a standard is established, we may revise our position on responding to these signals. Third parties may collect personal information about your online activities over time and across sites when you visit our Site or use the Frizbit Service.

Social Media Widgets. As noted above, our website may include social media features, such as the Facebook, Twitter, LinkedIn button or interactive mini-programs that run on our website. These features may collect your IP address, which page you are visiting on our website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy statement of the third party providing it.

CHANGES TO THIS STATEMENT

Frizbit may change this statement from time to time. If we make any changes to this statement, we will change the “Last Updated” date above. If we make any critical changes we will notify you by email (sent to the email address specified on your Account) or by means of a notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. You agree that your continued use of our Site, Applications or Services after such changes have been published to our statement will constitute your acceptance of such revised statement.


LEGAL INFORMATION AND HOW TO CONTACT US

Frizbit provides annual training for its employees involved in the collection, processing, and dissemination of customer information. In addition, Frizbit’s internal policies and procedures provide for disciplinary action if our employees fail to follow this statement. We periodically self-assess and review these internal policies and procedures to review compliance.

Data Protection Officer (“DPO”)

Frizbit have multiple offices in the world, in Europe and MENA, the legal address of the company is Delaware, in the United States. If you are a resident of the EU and have questions about the collection of your personal information, our DPO can assist you. You may contact our DPO at:

  1. Email: compliance@frizbit.com
  2. Postal Mail: Frizbit, Inc., Attn: DPO, 16192 Coastal Highway, Lewes, DE 19958, USA

Frizbit’s Compliance Team and Dispute Resolution

In compliance with the Principles, Frizbit commits to resolve any complaints about your privacy and our collection, use, or disclosure of your personal information. If you have any inquiries or complaints regarding this statement or our compliance with GDPR, you should first contact Frizbit at:

  1. Email: compliance@frizbit.com
  2. Postal Mail: Frizbit, Inc., Attn: DPO, 16192 Coastal Highway, Lewes, DE 19958, USA